Linkly's Privacy Policy

Last Updated: January 2025

Linkly ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our URL shortening and link tracking service.

Account Information: When you create an account, we collect:

• Name and email address
• Company name (optional)
• Password (encrypted)
• Payment information (processed by Stripe)

Link Data: When you use our service, we collect:

• URLs you create and shorten
• Custom domains and branded links
• Link titles and metadata
• Retargeting pixels and tracking tags you configure

Analytics Data: When visitors click your links, we collect:

• IP addresses
• Geographic location (country, city)
• Device type and operating system
• Browser type and version
• Referrer information
• Click timestamps

Website Usage: When you visit our website, we collect:

• Pages viewed and navigation patterns
• Browser and device information
• IP address and location
• Interaction with features and content

Communications: We collect information when you:

• Contact our support team
• Subscribe to our newsletter
• Participate in surveys or promotions

We process your information based on the following legal grounds:

Contractual Necessity: To provide our service, including:

• Creating and managing your account
• Processing your shortened links
• Providing click analytics and reporting
• Processing payments
• Providing customer support

Legitimate Interest: For business operations, including:

• Improving and optimizing our service
• Preventing fraud and abuse
• Monitoring service performance
• Analyzing usage patterns

Consent: With your permission, for:

• Marketing communications and newsletters
• Non-essential cookies and tracking
• Beta features and product testing

Legal Obligation: To comply with:

• Tax and accounting requirements
• Legal requests and court orders
• Anti-spam and abuse prevention laws

We retain your information for as long as necessary to provide our service and comply with legal obligations:

• Account Data: Retained while your account is active, plus 30 days after deletion
• Link Data: Retained while your account is active, plus 30 days after deletion
• Analytics Data: Retained for 2 years, then aggregated or deleted
• Payment Records: Retained for 7 years for tax purposes
• Support Communications: Retained for 3 years
• Marketing Data: Until you unsubscribe or request deletion

We do not sell your personal information. We share data only in the following circumstances:

Service Providers: We use trusted third-party services:

• Stripe: Payment processing
• Google Analytics: Website analytics
• Userbird: Product analytics
• Gigalixir & Google Cloud: Hosting and infrastructure
• Amazon SES: Transactional emails

Business Transfers: If Linkly is acquired or merged, your information may be transferred to the new owner, who must continue to honor this privacy policy.

Legal Requirements: We may disclose information to:

• Comply with legal obligations
• Respond to valid legal requests
• Protect our rights and property
• Prevent fraud or abuse

With Your Consent: We may share information with other parties when you explicitly consent.

Linkly is based in the United Kingdom. Your information may be transferred to and processed in countries outside the UK/EEA, including the United States. We ensure appropriate safeguards are in place, including:

• Standard Contractual Clauses with service providers
• Data Processing Agreements compliant with GDPR
• Adequacy decisions where applicable

Under GDPR and UK data protection law, you have the following rights:

Right to Access: Request a copy of your personal data (free of charge)

Right to Rectification: Correct inaccurate or incomplete information

Right to Erasure: Request deletion of your data (subject to legal retention requirements)

Right to Restriction: Limit how we process your data

Right to Data Portability: Receive your data in a portable format

Right to Object: Object to processing based on legitimate interest or for marketing

Right to Withdraw Consent: Withdraw consent for processing at any time

Right to Lodge a Complaint: File a complaint with the ICO (UK) or your local supervisory authority

To exercise any of these rights, contact us using the support widget on our website. We may require identity verification before processing requests.

On Our Website: We use cookies on linklyhq.com when you use our service:

Essential Cookies: Required for the service to function (login sessions, preferences)

Analytics Cookies: Google Analytics and Userbird to understand usage patterns

Marketing Cookies: Track campaign effectiveness and retargeting

You can control cookies through your browser settings. Note that blocking cookies may affect service functionality. For more details, see our cookie preferences in your account settings.

On Your Shortened Links: We do NOT use cookies to track visitors who click on shortened links created by our customers. Our click analytics are collected server-side without placing cookies on end users' devices.

We implement industry-standard security measures to protect your data:

• Encryption in transit (TLS/SSL)
• Encryption at rest for sensitive data
• Regular security audits and updates
• Access controls and authentication
• Secure password hashing

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

Linkly is not intended for users under 16. We do not knowingly collect information from children. If you believe we have collected information from a child, contact us immediately.

You can opt out of marketing emails by:

• Clicking "unsubscribe" in any marketing email
• Updating preferences in your account settings
• Contacting support

You will continue to receive essential service-related communications.

We currently do not respond to Do Not Track (DNT) browser signals. You can control tracking through cookie preferences and browser settings.

We may update this privacy policy periodically. We will notify you of significant changes by:

• Posting the updated policy with a new "Last Updated" date
• Sending an email to registered users for material changes
• Displaying a notice on our website

Continued use of Linkly after changes indicates acceptance of the updated policy.

For privacy-related questions or to exercise your rights, contact us:

• Support Widget: Available on our website
• Mail: Linkly, 251 Grays Inn Road, London, WC1X 8QT, United Kingdom

For GDPR-specific inquiries, reference our Data Processing Agreement.

If you're unhappy with how we handle your data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):

• Website: ico.org.uk
• Phone: 0303 123 1113