What is a Vanity URL?

In the digital age, branding is key, and how you present your links can significantly affect user engagement and brand perception.

This is where "vanity URLs" come into play.

A vanity URL is a unique web address that is branded for marketing purposes. It is typically customized to be shorter, more memorable, and more relevant to the brand or campaign associated with it.

Benefits of Vanity URLs

Vanity URLs offer several advantages, especially in terms of marketing and online presence:

  1. Brand Visibility: They reinforce your brand identity because they include your brand name or a relevant keyword.
  2. Increased Click-through Rates: A cleaner, more descriptive URL is more likely to be clicked than a long, incomprehensible one.
  3. Enhanced Trust and Credibility: Custom URLs can make your links appear more trustworthy compared to randomly generated URLs.
  4. Ease of Sharing: Shorter, memorable URLs are easier to share both verbally and in writing, increasing the chances of your content being shared.

How to Create Vanity URLs using Linkly

Linkly, offers a custom domain feature that allows users to create their own vanity URLs. This feature not only enhances the professional appearance of your links but also aids in consistent branding across your digital marketing efforts.

How to Create Vanity URLs

  1. Domain Registration

    First, you need a domain that fits your brand. You can either use an existing domain or purchase a new one specifically for your vanity URLs.

  2. Setup Custom Domain on Linkly

  3. Create Your Vanity URL

  4. Redirect Targets

  5. Track and Analyze

    Not only does Linkly enable you to create vanity URLs, but it also offers comprehensive tracking features. You can analyze the performance of your links through click data, helping you understand audience engagement.

Best Practices for Vanity URLs

Creating effective vanity URLs involves more than just using a custom domain. Here are some best practices:

  • Keep It Short and Simple: The best vanity URLs are brief and easy to remember.
  • Use Keywords Wisely: Include relevant keywords that reflect your brand and what the linked content is about.
  • Consistency Is Key: Use a consistent naming convention for your URLs to help reinforce brand recognition and trust.
  • Regular Updates: Keep an eye on your link performance and update them as necessary to optimize engagement.


Vanity URLs are a powerful tool in the arsenal of digital marketing. They not only improve brand visibility but also enhance user experience with cleaner and more memorable web addresses. With Linkly's custom domain feature, creating and managing vanity URLs is straightforward and efficient, providing businesses with valuable insights into their link engagement. By adopting vanity URLs, companies can significantly boost their online marketing efforts and achieve better interaction with their audience.

Frequently Asked Questions

What is a vanity URL?

A vanity URL is a custom web address that is branded for marketing and ease of use, usually replacing a long and complex default URL with something shorter and more memorable.

Why should I use a vanity URL?

Vanity URLs enhance brand visibility, improve link trustworthiness, increase click-through rates, and are easier to share both online and offline. They also allow for consistent branding across your marketing campaigns.

How do I create a vanity URL with Linkly?

To create a vanity URL with Linkly, you first need to add a custom domain to your account. Then, you can create a new link using this domain, customizing the part of the URL that follows the domain name, known as the slug, to fit your branding or campaign.

Can I use a domain I already own for my vanity URLs?

Yes, Linkly allows you to use a domain you already own. You will need to configure your DNS settings to point the domain to Linkly's servers, a process that is detailed in our user guide on the Linkly dashboard.

How can I track the performance of my vanity URL?

Linkly provides detailed analytics for each link, including vanity URLs. You can track how many times a link has been clicked, where the traffic is coming from, and other engagement metrics that can inform your marketing strategies.

Are there any best practices for creating effective vanity URLs?

Yes, some best practices include keeping your URLs short and memorable, using relevant keywords, maintaining a consistent naming convention, and regularly updating your links to optimize performance.

Can I change where my vanity URL redirects to after it's created?

Absolutely. One of the benefits of using Linkly for your vanity URLs is the ability to change the target URL without needing to change the vanity URL itself. This feature is particularly useful for marketing campaigns where URLs may need to be updated frequently.

Is there a limit to how many vanity URLs I can create with Linkly?

The number of vanity URLs you can create may depend on the subscription plan you have with Linkly. Check our pricing page for details on what each plan offers regarding the number of custom domains and links you can manage.

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