GDPR, Linkly & You

We are a European company based in the UK, and we champion the data privacy of individuals.

The analytics we show to customers contain no personally identifiable information — click data is presented as aggregated statistics that contain no directly identifying information.

IP addresses

Linkly uses IP addresses for the purposes of geolocation & ISP detection: we derive the country of origin & ISP and save those attributes to our database.

Raw IP addresses are retained internally for security and abuse prevention only. They are never exposed to customers, never included in analytics or exports, and never shared with third parties.

IP addresses also contribute to a truncated, one-way hash used to count unique visitors. The hash cannot be reversed to recover an IP address, and it involves no cookies or storage on the visitor's device.

Meta pixel, custom audiences, retargeting & Linkly

Linkly does not process any data whatsoever with respect to third party tracking code.

Tracking code from large advertising networks such as Meta, Google & X have been designed with privacy in mind.

The responsibility of data processing and obtaining consent lies with the network.

Meta has provided more information in their GDPR implementation guide.

Data at rest

Your data is stored at Google Cloud, and encrypted with AES256.

Related resources

• Data Tracked by Linkly - Detailed information about what data Linkly collects and how it's used
• Data Security - Learn about our security measures and data protection practices
• Subprocessors - Third-party providers that process data on our behalf