Linkly's Terms & Conditions of Use

Version 1.3 | Last updated: May 2026

1. introduction and agreement

These Terms and Conditions of Use (the "Agreement") govern your access to and use of the Linkly platform, including the website located at linklyhq.com, all associated applications, APIs, and services provided by Linkly Ltd (collectively, the "Service"). Please read this Agreement carefully before accessing or using the Service.

By registering for an account, accessing, or otherwise using the Service, you acknowledge that you have read, understood, and agree to be bound by this Agreement. If you are accepting this Agreement on behalf of a company or other legal entity, you represent and warrant that you have the authority to bind that entity to this Agreement. If you do not accept these terms in their entirety, you must not access or use the Service.

2. definitions

In this Agreement, the following terms shall have the meanings set out below:

  • "Agreement" means these Terms and Conditions of Use, together with the Privacy Policy, Data Processing Agreement, Anti-Spam Policy, and any Order Form or plan documentation accepted by the Customer.
  • "Customer" means any individual or legal entity that registers for or otherwise accesses the Service.
  • "Customer Data" means all links, URLs, analytics data, and other content submitted by or on behalf of the Customer to the Service.
  • "Documentation" means the technical and user documentation made available by Linkly at /support.
  • "Intellectual Property Rights" means all patents, rights to inventions, copyright and neighbouring rights, trade marks, service marks, trade secrets, rights in databases, domain names, rights in designs, and all other intellectual property rights, in each case whether registered or unregistered.
  • "Service" means the Linkly platform, including the web application, APIs, browser extensions, and all related services provided by Linkly.
  • "Linkly" means Linkly Ltd, a company registered in England and Wales, whose registered office is in England.
  • "Subscription" means the Customer's right to access and use the Service during a Subscription Term in exchange for payment of fees.
  • "Subscription Term" means the period during which the Customer's Subscription is active, as set out in the applicable plan.
  • "Plan" means the subscription tier selected by the Customer (including Free, Starter, Pro, Business, and Enterprise), as described on the Pricing Page.
  • "Pricing Page" means linklyhq.com/pricing, which sets out the current Plans, fees, billing cycles, included features, and usage limits.
  • "Add-On" means an optional capacity pack that extends a specified resource (such as tracked clicks, new links, custom domains, or team seats), available on Pro and Business Plans as described on the Pricing Page.
  • "Free Plan" means a Plan provided at no charge.
  • "Enterprise Plan" means a Plan offered under custom commercial terms agreed in writing between the parties.
  • "Order Form" means any document executed between Linkly and the Customer (including for Enterprise Plans) that records agreed commercial terms.
  • "Beta Features" means any features, products, or services made available by Linkly and identified as "beta", "preview", "early access", "experimental", or similar.
  • "AUP" or "Acceptable Use Policy" means the Linkly Anti-Spam Policy, which is incorporated into this Agreement by reference.

3. acceptable use

3.1 permitted use

Linkly grants the Customer a non-exclusive, non-transferable, revocable licence to access and use the Service during the applicable Subscription Term, solely for the Customer's internal business purposes and in accordance with this Agreement and the Documentation.

3.2 acceptable use policy

The Customer's use of the Service is at all times subject to the Linkly Acceptable Use Policy (Anti-Spam Policy), which is incorporated into this Agreement by reference. In the event of any conflict between this Agreement and the Acceptable Use Policy, the more restrictive provision shall apply.

3.3 prohibited conduct

Without limiting the Acceptable Use Policy, the Customer shall not, and shall not permit any third party to, use the Service to:

  • distribute, transmit, or facilitate unsolicited commercial communications (spam) or conduct phishing operations;
  • distribute malware, ransomware, viruses, Trojan horses, or any other malicious or harmful code;
  • engage in any activity that is unlawful, defamatory, fraudulent, or that infringes the Intellectual Property Rights of any third party;
  • attempt to gain unauthorised access to any part of the Service, or to any system or network connected to the Service;
  • conduct distributed denial-of-service (DDoS) attacks or other security attacks against the Service or third parties through the Service;
  • use the Service in any manner that imposes a disproportionate load on Linkly's infrastructure;
  • sublicense, sell, resell, transfer, assign, or otherwise exploit the Service for the benefit of third parties, except as expressly permitted under this Agreement;
  • reverse engineer, decompile, disassemble, or attempt to derive the source code of any component of the Service.

3.4 customer responsibilities

The Customer is solely responsible for:

  • determining whether the Service meets the Customer's requirements;
  • taking appropriate safeguards when using the Service;
  • maintaining its own backups of any Customer Data it considers important;
  • ensuring its use of the Service complies with all applicable laws and regulations.

3.5 enforcement

Linkly reserves the right to suspend or terminate accounts and disable links that violate this Agreement or the Acceptable Use Policy. Linkly may take such action with or without prior notice where the nature of the violation reasonably requires immediate action to protect the Service or other customers. If you are uncertain whether a particular use case is permitted, please contact Linkly prior to proceeding.

4. API access and fair use

Access to the Linkly API is subject to the fair use policies and rate limits set out in the API Documentation. Linkly reserves the right to rate-limit, suspend, or permanently revoke API access for any account that:

  • makes requests at a volume or frequency that materially degrades the performance or availability of the Service for other customers;
  • uses the API in a manner inconsistent with its intended purpose or in breach of this Agreement;
  • circumvents or attempts to circumvent rate limits or other technical controls implemented by Linkly.

Linkly will use reasonable endeavours to provide prior notice before suspending API access for fair use violations, except where immediate action is required to protect the integrity of the Service.

5. security incidents and infrastructure protection

Accounts that are identified as the target of distributed denial-of-service attacks, credential stuffing, or other security incidents that materially affect the availability or performance of the Service may be suspended or terminated immediately and without prior notice. Such action is necessary to protect the integrity of the platform and the interests of all customers.

Linkly will notify affected customers of any suspension arising under this clause as soon as is reasonably practicable following stabilisation of the incident. Information about Linkly's security practices is available at /support/linkly-security.

6. intellectual property rights

6.1 customer data

The Customer retains all ownership and Intellectual Property Rights in Customer Data. Linkly does not claim any ownership interest in Customer Data. The Customer grants Linkly a limited, non-exclusive, royalty-free licence to process and use Customer Data solely to the extent necessary to provide the Service and to fulfil Linkly's obligations under this Agreement.

6.2 Linkly platform

All Intellectual Property Rights in the Service, including the software, features, design, branding, and Documentation, are and shall remain the exclusive property of Linkly or its licensors. Nothing in this Agreement shall be construed as a transfer of any Intellectual Property Rights in the Service to the Customer.

6.3 feedback

If the Customer provides Linkly with any feedback, suggestions, or recommendations concerning the Service ("Feedback"), the Customer hereby grants Linkly a perpetual, irrevocable, royalty-free, worldwide licence to use, incorporate, and exploit such Feedback for any purpose without obligation or compensation to the Customer.

By entering into this Agreement, the Customer grants Linkly a non-exclusive, royalty-free licence to use the Customer's company name and logo for the purpose of identifying the Customer as a user of the Service in Linkly's marketing materials, website, and investor presentations. The Customer may withdraw this permission at any time by notifying Linkly through the support portal, and Linkly shall remove such references within a reasonable period following receipt of that notice.

7. service availability and changes

7.1 availability

Linkly shall use commercially reasonable endeavours to make the Service available on a continuous basis. The Customer acknowledges that the Service may be subject to scheduled and unscheduled downtime for maintenance, upgrades, or reasons beyond Linkly's reasonable control. The current and historical service status is available at status.linklyhq.com.

Linkly does not guarantee uninterrupted service. In the case of significant outages affecting paid customers, Linkly may, at its sole discretion, offer a refund of up to one (1) month's subscription fees. Such refunds are discretionary and do not constitute an admission of liability.

7.2 service modifications

Linkly reserves the right to modify, enhance, or discontinue any feature or aspect of the Service at any time. Linkly will use reasonable endeavours to provide paid customers with at least thirty (30) days' prior notice of any changes that materially and adversely affect core functionality. Continued use of the Service following such notice shall constitute acceptance of the modified Service.

7.3 beta features

From time to time Linkly may make Beta Features available to some or all customers. Beta Features are provided "as is" and "as available" for evaluation purposes only, are excluded from any service availability commitments, and are not subject to any warranties, indemnities, or service level commitments under this Agreement. Linkly may modify, suspend, or discontinue any Beta Feature at any time without notice. The Customer's use of any Beta Feature is voluntary and at the Customer's sole risk. Linkly may, at its discretion, treat usage data and Feedback relating to Beta Features as Feedback under clause 6.3.

The Service may facilitate the creation of links to third-party websites and services. Linkly accepts no responsibility or liability for the content, legality, or practices of any third-party websites, applications, or services accessed via links created using the Service.

8. term and termination

8.1 term

This Agreement commences upon the Customer's acceptance and remains in effect until terminated in accordance with its terms.

8.2 termination by the customer

The Customer may terminate this Agreement at any time by cancelling their account through the account settings or by contacting Linkly support. Upon cancellation, the Customer's Subscription will remain active until the end of the then-current billing period, after which access to the Service will cease. Fees paid in advance are non-refundable except as expressly set out in the Refund Policy. Where the Customer is on an annual billing cycle, the Subscription will remain active until the end of the annual term and fees paid in advance for the annual term are non-refundable except as set out in the Refund Policy or as required by mandatory consumer protection law.

8.3 termination or suspension by Linkly

Linkly reserves the right to suspend or terminate a Customer's account, with or without notice, in the event of:

  • material breach of this Agreement, including violation of the Acceptable Use Policy;
  • fraudulent, deceptive, or abusive conduct in connection with the Service;
  • failure to pay any fees due under this Agreement;
  • any activity that exposes Linkly or its customers to legal or regulatory liability.

8.4 effect of termination

Upon termination of this Agreement for any reason: (i) all licences granted to the Customer shall immediately terminate; (ii) all Customer links will be disabled; and (iii) Customer Data will be retained for a period of thirty (30) days following termination, after which it will be permanently deleted. For paid accounts, analytics and link data is otherwise retained for five (5) years during the Subscription Term. The Customer is solely responsible for exporting any data it wishes to retain prior to account closure.

8.5 survival

The following clauses shall survive termination or expiry of this Agreement to the extent necessary to give effect to their provisions: clause 6 (Intellectual Property Rights), clause 9 (Fees and Payment) in respect of any fees accrued prior to termination, clause 10 (Data Protection and Privacy), clause 11 (Confidentiality), clause 12.3 (Disclaimer of Warranties), clause 13 (Limitation of Liability), clause 14 (Indemnification), clause 17 (General Provisions), and any other provision of this Agreement that by its nature is intended to survive termination.

9. fees and payment

9.1 subscription fees

Access to paid features of the Service requires payment of Subscription fees in advance, on a monthly or annual billing cycle as selected by the Customer at the time of Plan selection. The features, usage limits, and fees applicable to each Plan are as set out on the Pricing Page in effect at the time of Subscription. Where the Customer selects an annual billing cycle, fees are payable in full in advance for the annual term and the Subscription will remain in effect for the full term. Unused usage allowances (including tracked clicks and new links) do not roll over to the following billing period.

9.2 exceeding plan limits and automatic add-ons

Each Plan includes usage limits as set out on the Pricing Page. If the Customer's usage exceeds any of these limits in a billing period on a Pro or Business Plan, Linkly will automatically apply one or more Add-Ons to the Customer's Subscription in the quantities required to cover the overage. Add-Ons are charged at the rates published on the Pricing Page in effect at the time of application.

Add-Ons are recurring and continue to be billed each subsequent billing period until removed by the Customer. The Customer may remove Add-Ons at any time through account settings or by contacting Linkly support, with the change taking effect from the next billing date. Add-Ons applied mid-cycle are billed pro rata for the remainder of the then-current billing period.

By accepting this Agreement and selecting a Pro or Business Plan, the Customer expressly authorises Linkly to apply and charge for Add-Ons on this basis. Linkly will notify the Customer by email each time an Add-On is automatically applied.

Charges for Add-Ons are non-refundable except where required by applicable mandatory consumer protection law. The Customer is solely responsible for monitoring its usage and managing its Add-On configuration, and may downgrade its Plan or remove Add-Ons at any time to control future charges.

9.3 payment method and failed payments

Paid plan customers are required to maintain a valid payment method on file at all times. In the event that Linkly is unable to process payment: (i) the Customer will be notified; (ii) the Customer's links may be suspended; and (iii) if payment is not received within a reasonable period following notice, the Subscription may be cancelled without further notice.

9.4 price changes

Linkly reserves the right to modify its pricing at any time. Linkly will provide existing customers with a minimum of thirty (30) days' written notice before any price change takes effect. Continued use of the Service following the effective date of the change constitutes acceptance of the new pricing.

9.5 taxes

All fees stated on the Pricing Page or in any Order Form are exclusive of VAT, sales tax, goods and services tax, use tax, withholding tax, and any other similar taxes, duties, or levies imposed by any taxing authority (collectively, "Taxes"). The Customer is responsible for the payment of all applicable Taxes arising out of or in connection with this Agreement, other than taxes imposed on Linkly's net income. Where Linkly is required to collect Taxes from the Customer, such Taxes will be added to the Customer's invoice. Customers established in the United Kingdom or in jurisdictions where Linkly is registered for VAT or equivalent tax will be charged the applicable rate. The Customer shall provide Linkly with any tax registration information (including a valid VAT number where applicable) reasonably required to determine the correct tax treatment.

9.6 refunds

Linkly's refund policy is incorporated into this Agreement by reference.

9.7 domain registration

Where the Customer purchases a managed domain through the Service, the Customer is the legal registrant of the domain and is identified as such in the WHOIS database. Linkly registers and maintains the domain on the Customer's behalf. The following terms apply to all managed domain purchases:

  • Domain registration fees are non-refundable under any circumstances and are not covered by Linkly's general refund policy.
  • Domain registrations last for one (1) year and are billed annually. If Linkly is unable to charge the Customer's payment method on renewal, Linkly will retry for up to seven (7) days before the registration is cancelled.
  • Domains must be at least sixty (60) days old before they can be transferred to another registrar, in accordance with ICANN policy.
  • Linkly manages the DNS for managed domains; the Customer cannot add or remove DNS records directly, and Linkly is not obliged to add custom DNS records on the Customer's behalf.
  • The Customer is responsible for ensuring that the registrant email address provided is valid and able to receive mail, and for responding to any verification or contact-validation emails from the registrar within the required timeframe.
  • Use of any managed domain remains subject to the Acceptable Use Policy.

Linkly accepts no liability for, and provides no guarantees or warranties in respect of, any issues with domain registration, renewal, lapsing, transfer, or DNS configuration. The Customer may use a third-party domain registrar if preferred.

9.8 free plans

Where the Customer accesses the Service on a Free Plan, the Service is provided on an "as is" basis without warranties or service level commitments of any kind. Linkly may modify, suspend, restrict, or terminate Free Plan access at any time, with or without notice. Free Plans are subject to the usage limits set out on the Pricing Page.

9.9 enterprise plans and order of precedence

Enterprise Plans are subject to custom commercial terms agreed in writing between the parties, which may include a separate Order Form, Master Services Agreement, or Data Processing Agreement setting out bespoke commercial, security, or data protection terms. In the event of any conflict between this Agreement and an executed Order Form or Master Services Agreement, the terms of the executed Order Form or Master Services Agreement shall prevail to the extent of the conflict.

10. data protection and privacy

Linkly's collection and use of personal data is governed by the Linkly Privacy Policy, which is incorporated into this Agreement by reference. Where Linkly processes personal data on behalf of the Customer as a data processor within the meaning of applicable data protection law, including the UK General Data Protection Regulation and the Data Protection Act 2018, such processing shall be governed by Linkly's Data Processing Agreement.

11. confidentiality

Each party (the "Receiving Party") may receive confidential or proprietary information of the other party (the "Disclosing Party") in connection with this Agreement. The Receiving Party shall: (i) hold such information in strict confidence using no less than reasonable care; (ii) not disclose such information to any third party without the prior written consent of the Disclosing Party; and (iii) use such information solely for the purposes of performing its obligations or exercising its rights under this Agreement. These obligations shall not apply to information that is or becomes publicly available through no fault of the Receiving Party, or that is required to be disclosed by law or court order.

12. representations and warranties

12.1 mutual representations

Each party represents and warrants to the other that: (i) it has the full right, power, and authority to enter into and perform its obligations under this Agreement; and (ii) its entry into and performance of this Agreement does not violate any applicable law, regulation, or third-party agreement.

12.2 customer warranties

The Customer represents and warrants that: (i) all Customer Data and its use of the Service comply with applicable laws and do not infringe the rights of any third party; and (ii) the Customer has obtained all necessary consents and authorisations for the processing of any personal data included in Customer Data.

12.3 disclaimer of warranties

Except as expressly set out in this Agreement, the Service is provided "as is" and "as available", without warranty of any kind. To the fullest extent permitted by applicable law, Linkly expressly disclaims all warranties, whether express, implied, statutory, or otherwise, including without limitation any implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement. Linkly does not warrant that the Service will be uninterrupted, error-free, or free from harmful components.

13. limitation of liability

13.1 exclusion of consequential losses

To the fullest extent permitted by applicable law, neither party shall be liable to the other for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, loss of revenue, loss of business, loss of data, or loss of goodwill, howsoever arising and whether based on contract, tort (including negligence), strict liability, or otherwise, even if advised of the possibility of such damages.

13.2 aggregate liability cap

To the fullest extent permitted by applicable law, Linkly's total aggregate liability to the Customer for all claims arising under or in connection with this Agreement shall not exceed an amount equal to one (1) month's Subscription fees paid by the Customer to Linkly immediately preceding the event giving rise to the claim. For Customers on annual billing, this amount shall be calculated as one-twelfth (1/12) of the annual Subscription fees paid for the then-current Subscription Term.

13.3 essential basis

The Customer acknowledges that the limitations and exclusions of liability in this clause reflect a reasonable allocation of risk and form an essential basis of the bargain between the parties. Linkly would not have entered into this Agreement without these limitations.

13.4 exceptions

Nothing in this Agreement shall limit or exclude either party's liability for: (i) death or personal injury caused by negligence; (ii) fraud or fraudulent misrepresentation; or (iii) any other liability that cannot be excluded or limited by applicable law.

13.5 jurisdictional variations

Some jurisdictions do not permit the exclusion of certain warranties or the limitation of liability for certain types of damages. In such jurisdictions, the exclusions and limitations set out in this clause shall apply only to the fullest extent permitted by applicable law.

14. indemnification

The Customer shall indemnify, defend, and hold harmless Linkly and its officers, directors, employees, and agents from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or relating to: (i) the Customer's use of the Service in breach of this Agreement; (ii) Customer Data or any content transmitted by the Customer through the Service; (iii) the Customer's violation of any applicable law or regulation; or (iv) the Customer's infringement of any third-party Intellectual Property Rights.

15. trade compliance and anti-bribery

15.1 export controls and sanctions

The Customer represents, warrants, and covenants that: (i) it is not, and is not owned or controlled by, a person or entity subject to economic or trade sanctions administered or enforced by the United Kingdom (including HM Treasury's Office of Financial Sanctions Implementation), the European Union, the United States (including the U.S. Department of the Treasury's Office of Foreign Assets Control), the United Nations, or any other applicable authority (collectively, "Sanctions"); (ii) it is not located, organised, or resident in any country or territory that is itself subject to comprehensive Sanctions; and (iii) it will not use the Service in any manner that would cause Linkly to violate any applicable export control or Sanctions laws, including by providing access to the Service to any person or entity referenced in (i) or (ii).

Linkly may suspend or terminate the Customer's access to the Service immediately and without liability if Linkly determines, in its reasonable discretion, that continued provision of the Service would or may violate applicable export control or Sanctions laws.

15.2 anti-bribery and anti-corruption

Each party shall comply with all applicable anti-bribery and anti-corruption laws, including the UK Bribery Act 2010 and the U.S. Foreign Corrupt Practices Act, and shall not, directly or indirectly, offer, promise, give, or authorise the giving of any financial or other advantage to any person with the intention of inducing or rewarding improper performance, or otherwise in a manner that would constitute an offence under applicable anti-bribery or anti-corruption laws. Each party shall maintain reasonable policies and procedures to ensure compliance with this clause.

16. force majeure

Neither party shall be in breach of this Agreement or liable for any delay or failure to perform its obligations if such delay or failure results from circumstances beyond that party's reasonable control, including but not limited to acts of God, natural disasters, war, civil unrest, governmental action, industrial disputes, failure of third-party telecommunications infrastructure, or failure of the internet (a "Force Majeure Event"). The affected party shall promptly notify the other party and shall use commercially reasonable endeavours to mitigate the effects of and overcome the Force Majeure Event.

17. general provisions

17.1 governing law and jurisdiction

This Agreement and any dispute or claim arising out of or in connection with it or its subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with the laws of England and Wales. Subject to clause 17.2, each party irrevocably submits to the non-exclusive jurisdiction of the courts of England and Wales.

17.2 dispute resolution

In the event of a dispute arising under or in connection with this Agreement, the parties agree to first attempt to resolve the dispute through good-faith negotiation between senior representatives of each party for a period of not less than thirty (30) days before commencing formal legal proceedings.

17.3 entire agreement

This Agreement, together with the Privacy Policy, Data Processing Agreement, Acceptable Use Policy, and any applicable Order Form or plan documentation, constitutes the entire agreement between the parties with respect to its subject matter and supersedes all prior and contemporaneous agreements, representations, and understandings, whether written or oral, relating to that subject matter.

17.4 amendments

Linkly reserves the right to amend this Agreement at any time. Where amendments are material, Linkly will provide the Customer with at least thirty (30) days' prior written notice, which may be given by email to the registered account address or by prominent notice within the Service. The Customer's continued use of the Service following the effective date of any amendments constitutes acceptance of the revised Agreement.

17.5 assignment

The Customer may not assign or transfer any rights or obligations under this Agreement without Linkly's prior written consent. Linkly may assign its rights and obligations under this Agreement without consent in connection with a merger, acquisition, sale of substantially all assets, or other corporate reorganisation.

17.6 waiver

No failure or delay by either party in exercising any right, power, or remedy under this Agreement shall operate as a waiver of that right, power, or remedy. No waiver shall be effective unless it is in writing and signed by the waiving party.

17.7 severability

If any provision of this Agreement is found by a court of competent jurisdiction to be invalid, unlawful, or unenforceable, that provision shall be modified to the minimum extent necessary to make it valid and enforceable, or if it cannot be so modified, it shall be severed from this Agreement. The remaining provisions of this Agreement shall remain in full force and effect.

17.8 notices

All notices, requests, and other communications under this Agreement shall be in writing and shall be sent by email to the contact details provided by each party upon registration or as otherwise updated in writing. Notices shall be deemed effective upon receipt, provided they are sent to the correct address. Linkly's notice address is support@linklyhq.com.

17.9 relationship of the parties

The parties are independent contractors. Nothing in this Agreement shall create or imply a partnership, joint venture, agency, employment, or fiduciary relationship between the parties.

18. contact information

For any questions, concerns, or notices in connection with this Agreement, or to exercise any rights under applicable data protection law, please contact Linkly through the support portal or by email at support@linklyhq.com.

© 2026 Linkly Ltd. All rights reserved. This document is subject to revision.

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