Ad Analytics

If you send paid traffic through a Linkly link, the Ads tab breaks those clicks down the way your ad platform does — by network, placement, campaign, ad set and ad.

It appears at the end of the tab strip on any traffic report:

The example above is a Meta campaign where 85% of the clicks came from Audience Network — Meta's inventory inside third-party apps and games, rather than the Facebook or Instagram feeds. That is the sort of thing this tab exists to make obvious.

How Linkly knows a click came from an ad

Ad platforms add their own click identifier to your destination URL automatically — fbclid for Meta, gclid for Google, ttclid for TikTok, msclkid for Microsoft. You don't have to configure anything for this: if the click came from an ad, the identifier is there.

Linkly reads that identifier to work out which platform served the click, which is what the Network dimension shows:

The five dimensions

Use the buttons above the table to switch between them.

• Network — which ad platform served the click, and how much of your traffic wasn't from an ad at all.
• Placement — where inside the platform the ad ran.
• Campaign, Ad set, Ad — your ad account's own structure.

The last four read your UTM parameters, so they only fill in if your ads are tagged (see below). The labels change to match whichever platform you're advertising on, because each one uses the UTMs differently — on Google the last two columns are Ad group and Keyword, since that is what Google puts there.

Click the filter icon on any row to narrow the whole report — every other tab, the graph and the click total — to that campaign, ad set or ad. Click it again, or use the chip at the top of the page, to clear it.

Tagging your ads

Click identifiers arrive on their own. UTM parameters do not — they are a separate setting in your ad account, and until you turn them on the Campaign, Ad set and Ad dimensions will show everything under Not set.

Both platforms below can fill these in automatically, so you never have to tag links by hand.

Reading the two "empty" rows

They mean different things, and they are counted differently:

• Not from an ad on the Network dimension — the click carried no ad identifier at all. Organic traffic, email, someone sharing your link.
• Not set on the other four — the click was from an ad, but that particular UTM was missing. Almost always untagged ads rather than a problem with the link.

A large Not set row is worth acting on: it is the share of your ad spend that Linkly can see arriving but cannot attribute to a campaign.

Comparing against your ad platform

Once Linkly detects a network, the Campaign, Ad set and Ad dimensions count only ad clicks, so their percentages are of your paid traffic — the same basis your ad platform reports on. Their totals add up to the Network row.

Expect your ad platform to report slightly more clicks than Linkly. It counts the tap; Linkly counts the arrival, and some taps never complete — the visitor closes the app, loses signal, or backs out mid-redirect. A gap of 10–20% is normal. A much larger one usually means you are comparing different date ranges, or one campaign against a whole account.

Use Export Tab Data to pull any breakdown out as a CSV.