Retargeting, sometimes known as remarketing, is the process of invisibly tagging a user as showing an interest in a product or service, with the intention of showing them targeted ads at a later date.
Users who have been tagged are called an audience.
Each ad network gives it is own name:
With Linkly, you can add users to retargeting audiences automatically as they click on links.
A tracking pixel is an invisible piece of code inserted into a website that identifies a user and an action (e.g. ‘viewed a product’ or ‘clicked a link’).
The ad network then knows about this, and you can set up ads for users who completed those actions.
In order to use retargeting, you’ll need to obtain the tracking pixel code from the ad network you are using.
With your code ready:
Now, when a user clicks on a link, they will be automatically tagged by the ad network, and added to your retargeting audience.
Track 1000 monthly clicks with all features included.
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