Using Parameters and SubID to Track Links

What is a SubID?

SubIDs are query parameters provided by traffic sources that allow you determine exactly which ad was clicked on.

Most affiliate networks provide some version of subID, but there is no set standard.

What is an URL parameter?

A query parameter, sometimes called a query string, is a set of values added to the end of an URL that specify something about the traffic source.

For example, you might have:

https://your-url.com/page?source=facebook

In this case, source=facebook is the query string.

You can add as many of these as you like, using **&** to separate values.

https://your-url.com/page?source=facebook&medium=cpc

How to use a subID

Linkly records the query parameters used when a user clicks a link.

For example, if your link is:

https://linklyhq.com/l/4a?subid=facebook

Linkly will record subid=facebook for that click, and show it in the reports.

You can append any key=value pair onto an URL, and even string multiple ones together, for example:

https://linklyhq.com/l/4a?subid=facebook&campaign=retarget

which will record subid=facebook and campaign=retarget.

Results are shown in the traffic reports under the ‘Parameters’ tab.

See traffic for a single SubID/parameter

In your link’s traffic report, under the ‘Parameters’ tab, click 'Filter’ to show just traffic for this parameter value.

Excluded Parameters

The following parameters are stripped. We do not record this data in the parameters tab or in our database.

| Parameter | Source/Platform | Purpose | |---------------|--------------------------------|--------------------------------------------------------------------------------------------| | gclid | Google Ads | Google Click Identifier, used for tracking ad clicks in Google Ads campaigns. | | dclid | Google Display Network (GDN) | Display Click Identifier, used for tracking clicks on display ads from the Google Display Network. | | fbclid | Facebook Ads | Facebook Click Identifier, used for tracking ad clicks in Facebook advertising campaigns. | | msclkid | Microsoft Ads (Bing) | Microsoft Click Identifier, used for tracking ad clicks in Microsoft Ads (formerly Bing Ads). | | ttclid | TikTok Ads | TikTok Click Identifier, used for tracking ad clicks in TikTok advertising campaigns. | | li_fat_id | LinkedIn Ads | LinkedIn Click Identifier, used for tracking ad clicks in LinkedIn advertising campaigns. | | twclid | Twitter Ads | Twitter Click Identifier, used for tracking ad clicks in Twitter advertising campaigns. | | amzclid | Amazon Ads | Amazon Click Identifier, used for tracking ad clicks in Amazon advertising campaigns. | | epik | Various Affiliate Networks | Epik Click Identifier, used for tracking clicks in various affiliate marketing platforms. | | sclid | Snapchat Ads | Snapchat Click Identifier, used for tracking ad clicks in Snapchat advertising campaigns. |