Turn clicks into customers.
Add Meta Pixel, Google Ads, TikTok, and more to any link. Build retargeting audiences from every click—even on sites you do not own.
No credit card required
Retarget anyone who clicks your link — even off your own site
A retargeting pixel is a tracking tag from Meta, Google, X, LinkedIn, or TikTok that fires when someone clicks a link — adding them to a custom audience you can re-advertise to. Normally you can only retarget visitors of your own website, because that's where the pixel lives. Linkly lets you fire the pixel on the click — meaning anyone who clicks your link, even if they never landed on your site, ends up in your retargeting audience. This is how you build retargeting audiences from email opens, social posts, podcast notes, paid affiliates, and anywhere else you don't control the destination page.
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Every click adds the visitor to your retargeting audience — even if they never reach your website.
Supported retargeting platforms
Linkly fires pixels on click for:
- Meta (Facebook & Instagram) — Pixel and Conversions API.
- Google Ads — Global site tag and Google Analytics 4 events.
- TikTok — TikTok Pixel.
- LinkedIn — Insight Tag.
- X / Twitter — Twitter Pixel.
- Pinterest — Pinterest Tag.
- Microsoft Ads — UET tag.
- Snap — Snap Pixel.
- Custom JavaScript — any pixel you can write a script for.
- Pixels are configured at the link level or globally per workspace — set once, fires on every relevant click forever.
Three teams that retarget from a Linkly link
Affiliate marketers
Drop a Linkly link into a podcast episode. Every listener who taps the show notes ends up in a Meta custom audience, which you then retarget with a video ad for the affiliate product. Conversion rates on the retargeted audience routinely 3–5× cold traffic.
E-commerce brands
Put Linkly links on physical packaging QR codes. Customers who scan from the box are added to a purchased-and-scanned Meta audience, then retargeted with cross-sell campaigns weeks after the original purchase.
B2B SaaS
Share Linkly links in cold email outreach. Click = added to LinkedIn retargeting audience. Now your ad shows up in the prospect's feed before your follow-up email lands.
Frequently asked questions about retargeting pixels
- How long does a retargeting audience persist after someone clicks?
- That's controlled by the ad platform, not Linkly — Meta and Google let you set audience retention from 1 to 180 days. Linkly fires the pixel on click; the platform then decides how long to keep that person in your custom audience.
- Which platforms are supported?
- Meta (Facebook & Instagram), Google Ads, TikTok, LinkedIn, X (Twitter), Pinterest, Microsoft Ads, Snap, and custom JavaScript pixels.
- Do I need to install code on my website?
- No. Pixels fire on the click, on Linkly's servers — no website changes required. This is what lets you retarget audiences from places you don't control, like other people's websites, podcasts, or print QR codes.
- Is retargeting pixel support on the free plan?
- No. Retargeting pixels are available on Pro plans and above. The free plan covers links, analytics, custom domains, and link cloaking.
- Will visitors know they've been pixelled?
- Behaviour is identical to a website pixel — your privacy policy should already cover this. Linkly respects Do Not Track signals at the click level.
Wall of Love
What people say about Linkly
Thousands of businesses use Linkly as their URL shortener, tracking link platform, and QR code generator.
Tracks up to 1000 links per month for free with real-time and accurate tracking. Perfect for tracking link clicks from emails linking to videos or web pages.
Easy to use, quite powerful, with responsive developers. Simple, sane defaults and an easy to use web app. Simplifies link management with custom features.
It's easy to get a new link setup, manage redirections and get simple to read analytics. We're using it over several markets and have no problems at all.
Very intuitive, with lots of nifty features. Simple UI with built-in reports by platform and referrer. Great value for managing and tracking affiliate links.
A brilliant product. Easy to use, simple, quick, and works great. Customer service has been fantastic. Perfect for quick link shortening and tracking for recruiting campaigns.
Easily creates shortened URLs that showcase branding. Provides link tracking across multiple sources.
Very easy to use with great customer help and clear data. Simplifies traffic tracking with clear analytics.
Good features, relatively easy to use and got great results
Tracks up to 1000 links per month for free with real-time and accurate tracking. Perfect for tracking link clicks from emails linking to videos or web pages.
Easily creates shortened URLs that showcase branding. Provides link tracking across multiple sources.
Very intuitive, with lots of nifty features. Simple UI with built-in reports by platform and referrer. Great value for managing and tracking affiliate links.
A brilliant product. Easy to use, simple, quick, and works great. Customer service has been fantastic. Perfect for quick link shortening and tracking for recruiting campaigns.
It's easy to get a new link setup, manage redirections and get simple to read analytics. We're using it over several markets and have no problems at all.
Good features, relatively easy to use and got great results
Easy to use, quite powerful, with responsive developers. Simple, sane defaults and an easy to use web app. Simplifies link management with custom features.
Very easy to use with great customer help and clear data. Simplifies traffic tracking with clear analytics.
Tracks up to 1000 links per month for free with real-time and accurate tracking. Perfect for tracking link clicks from emails linking to videos or web pages.
A brilliant product. Easy to use, simple, quick, and works great. Customer service has been fantastic. Perfect for quick link shortening and tracking for recruiting campaigns.
Easy to use, quite powerful, with responsive developers. Simple, sane defaults and an easy to use web app. Simplifies link management with custom features.
Easily creates shortened URLs that showcase branding. Provides link tracking across multiple sources.
It's easy to get a new link setup, manage redirections and get simple to read analytics. We're using it over several markets and have no problems at all.
Very easy to use with great customer help and clear data. Simplifies traffic tracking with clear analytics.
Free forever. Upgrade when you're ready.
Track up to 500 clicks per month for free. No credit card required.