QR Code Analytics
Normal QR codes by themselves do not have any tracking built in to them. There's no way to track them on their own.
In order to track scans on QR codes, you'll need additional software, either something like Linkly, Google Analytics 4 or both. Linkly can send tracking data directly to Google Analytics.
Typically, the best way to do it is to use a specialized platform like Linkly.
Linkly allows you to create as many QR codes as you need, and the free plan allows for up to a 1000 scans per month.
How to track QR Codes in Analytics & Google Analytics
Create a Linkly QR Code
Sign up for Linkly's free plan if you haven't already. Linkly allows for 1000 scans per month for free.
Click Create Tracking Link in the left sidebar, enter the destination, and press Save Link.
Create a Linkly QR CodeClick the QR code in the bottom right hand corner
This will open a pop-up showing your QR code.
You can customize the background color, foreground color, or download it as a high-resolution PNG or SVG file, which is suitable for printing.
Click the QR code in the bottom right hand cornerOptional: Add UTM tags to see your data in Google Analytics
Linkly uses UTM tags to send data to Google Analytics.
Optional: Add UTM tags to see your data in Google AnalyticsScan your QR code with your phone
This will generate some traffic you can see on the traffic reports.
Close the QR code popup and click 'Report'
This will show the traffic reports for the link.
You can see:
- Country
- Destination URL
- Platform - e.g. iPhone or Android
- ISP
Referrers are always blank for QR code scans.
Close the QR code popup and click 'Report'
Customise your QR Code Domain
QR codes created on Linkly use our domain, so users will see `qr-linkly.link` or similar when scanning.
We always recommend users attach their own domain to Linkly, as this makes QR codes have your branding, reduces scanning issues, and allows you to move your QR codes to another service if you would like to leave Linkly.
Frequently Asked Questions
How many QR codes can I create on Linkly's Free Plan?
You can create up to 1000, and track 1000 scans per month across all QR codes.
Can I track my QR code in Google Analytics?
Yes, you can track QR code scans at Google Analytics by using UTM tags.
