In this article, we’ll discuss how to use Meta Pixel to build a Custom Audience on Facebook & Instagram from people who’ve visited your Amazon products pages.
When you’re done, you’ll be able to retarget people who’ve viewed your products with relevant ads.
The process is:
Create a Custom Audience on Facebook Ads.
Create a tracking link in Linkly, and add Meta (Facebook) Pixel to the link.
Drive traffic to the links. Visitors who pass through them will be added to your custom audience automatically.
Start a campaign to target this list.
Amazon Remarketing Ads is a new remarketing platform from Amazon, allowing you to drive additional traffic to your products, while letting Amazon manage the campaign.
Amazon will automatically promote your products on other websites (including Facebook & Instagram).
Amazon’s Remarketing Ads is a relatively new product, so their options are quite limited (for example, it’s not possible to specify targeting details such as time of day, demographics, or use negative audiences).
We’d recommend using both together.
Using Meta Pixel with Linkly is a great way to build a custom audience on Facebook using the full power of Facebook Ads.
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