Retarget Amazon Visitors with Meta Pixel and Linkly
Are you looking to boost sales and re-engage potential customers who've shown interest in your Amazon products? This article will guide you through leveraging Meta Pixel with Linkly to build powerful Custom Audiences on Facebook and Instagram. By tracking visitors who click your Amazon product links, you can effectively retarget them with highly relevant ads, turning browsers into buyers.
How to Retarget Amazon Visitors with Meta Pixel and Linkly
Create a Custom Audience on Facebook Ads.
This is the audience you will build with visitors from your Amazon product links.
Create a tracking link in Linkly.
Ensure you add your Meta Pixel to this link. For detailed instructions, see our guide on Adding Meta Pixel to a Link.
Drive traffic to your Linkly tracking links.
As visitors click these links, they will automatically be added to your custom audience on Facebook.
Start a campaign to target this custom audience.
Leverage the full power of Facebook Ads to retarget these engaged visitors with relevant advertisements.
Linkly Links & Amazon Remarketing Ads
Amazon Remarketing Ads is a new remarketing platform from Amazon, allowing you to drive additional traffic to your products, while letting Amazon manage the campaign.
Amazon will automatically promote your products on other websites (including Facebook & Instagram).
Amazon’s Remarketing Ads is a relatively new product, so their options are quite limited (for example, it’s not possible to specify targeting details such as time of day, demographics, or use negative audiences).
We’d recommend using both together.
Using Meta Pixel with Linkly is a great way to build a custom audience on Facebook using the full power of Facebook Ads.
Frequently Asked Questions about Amazon Retargeting
What is Meta Pixel and how does it help with Amazon retargeting?
Meta Pixel (formerly Facebook Pixel) is a piece of code that allows you to track website visitors and their actions. When integrated with Linkly and your Amazon product links, it helps you build custom audiences on Facebook and Instagram of users who have clicked your links, enabling targeted retargeting campaigns.
Why should I use Linkly for Amazon retargeting?
Linkly allows you to embed tracking pixels, like Meta Pixel, directly into your Amazon product links. This means you can capture audience data even before visitors reach Amazon, giving you more control and flexibility over your retargeting efforts compared to Amazon's native remarketing options.
Can I use other tracking pixels besides Meta Pixel?
Yes, Linkly supports a variety of retargeting pixels and tracking tags, including Google Analytics, Twitter Tailored Audiences, and more. You can integrate multiple pixels into a single Linkly tracking link.
Does this method work for all Amazon marketplaces (e.g., Amazon.com, Amazon.co.uk)?
Yes, this method works universally across all Amazon marketplaces. As long as you can create a Linkly tracking link for your Amazon product URL, you can embed your Meta Pixel and retarget visitors regardless of their geographical Amazon store.