Shortened URLs: What They Are & How to Create

A shortened URL is a reduced version of a longer URL made through a URL shortening service, which not only makes the link more manageable but also tracks the interaction with that link.

Shortened URLs have become an indispensable tool for businesses looking to streamline how they share and track their online content.

Branded short-links can dramatically increase the engagement of online content.

Why Use Shortened URLs?

Shortened URLs offer several advantages that make them a critical element in digital marketing strategies:

  • Improved User Experience: Short URLs are easier to read, copy, paste, and share, which enhances the overall user experience.
  • Increased Engagement: They are less intimidating than long URLs and can significantly increase click-through rates.
  • Enhanced Aesthetic Appeal: Short links look cleaner and are more visually appealing in texts, emails, and social media posts.
  • Detailed Tracking and Analytics: Shortening services like Linkly provide data on clicks, which helps marketers measure the effectiveness of different content and strategies.

How to Create Shortened URLs with Linkly

  1. Sign Up or Log In

    First, access your Linkly account. If you don’t have one, signing up is free.

  2. Create a New Link

    In your dashboard, click on "Create Link".

  3. Enter Your Long URL

    Paste the URL you want to shorten in the Destination box.

  4. Customize

    Although optional, you can customize the slug at the end of the shortened URL to make it relevant or memorable by attaching a custom domain.

  5. Create and Deploy

    Once your URL is set, save the link. Linkly then generates a shortened URL that you can use across your marketing channels.

  6. Track Performance

    Monitor the performance of your shortened URL directly from your Linkly dashboard, where you can see data like number of clicks, geographic information of the users, and more.

FAQ for Shortened URLs with Linkly

What is a shortened URL?

A shortened URL is a compact version of a regular URL created through a URL shortening service. These are typically used in contexts where space is limited, such as Twitter posts, or when the URL needs to be memorable.

How do I track the clicks on my shortened URLs?

Linkly provides detailed analytics for each shortened URL, which include tracking the number of clicks, the geographical locations of the users, and the referral sources.

Can I customize my shortened URL?

Yes, Linkly allows you to customize the slug of the shortened URL, making it not only shorter but also tailored to your branding or specific campaign needs. Attach a domain to customize your URL.

Is there a limit to how many URLs I can shorten with Linkly?

The number of URLs you can shorten with Linkly typically depends on the type of account or subscription plan you have.

Check our pricing or subscription plans for detailed information on limits and features.

What should I consider when creating a shortened URL?

It’s important to ensure that the URL is memorable and relevant to your content or campaign. Avoid using generic short URLs; instead, customize them to reflect your brand or the specific action you want users to take.

Are shortened URLs secure?

Linkly ensures that all shortened URLs are secure. However, it’s crucial to only click on shortened URLs from trusted sources, as cybercriminals can use similar tools to disguise malicious links.

Can I shorten thousands of links?

Yes, you can shorten thousands (or indeed many millions of links) using our bulk upload or API.


Shortened URLs are more than just a convenience; they are a powerful tool in digital marketing, enhancing the accessibility and trackability of your online content. With Linkly, creating and managing shortened URLs is simple and effective, allowing businesses to boost their engagement and gather valuable insights into their marketing strategies. By integrating Linkly’s shortened URLs into your digital communication, you can ensure a smoother and more productive interaction with your audience.

Track 1000 monthly clicks with all features included.

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