Understanding Different Types of QR Codes

QR codes have become a staple in marketing, payments, and everyday convenience. But not all QR codes are the same. In this article, we’ll break down the different types of QR codes, how they work, and how platforms like Linkly help you use them more effectively.

What Is a QR Code?

A QR (Quick Response) code is a two-dimensional barcode that stores data such as URLs, contact info, or actions (like sending a text or opening a location). They’re scannable by most smartphone cameras and widely used for bridging offline and online experiences.

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Types of QR Codes

1. Static QR Codes

Static QR codes contain fixed information that cannot be changed after creation. Use Cases:

• One-time campaigns
• Contact details (vCards)
• Wi-Fi passwords
• Event details
  ✅ Easy to generate
  ❌ Not editable
  ❌ No tracking

2. Dynamic QR Codes

Dynamic QR codes redirect to a short URL that can be updated later.

Use Cases:

• Marketing campaigns
• A/B testing
• Tracking performance
• Updating destination URLs without reprinting the code
  ✅ Editable destination
  ✅ Trackable (clicks, scans, locations)
  ✅ Integration-friendly

With Linkly's dynamic QR code generator, you can track scans, use custom domains, and retarget visitors—all while being able to update your link anytime.

3. URL QR Codes

These QR codes specifically encode a web link.

• Can be static or dynamic
• Often used in print ads or packaging
• With Linkly, you can shorten long URLs and create branded QR codes

4. App Store QR Codes

Automatically direct users to the right app store (Google Play or iOS) based on their device. Linkly supports this with app redirection, ensuring seamless user journeys.

5. Email and SMS QR Codes

Trigger an email draft or prewritten SMS message when scanned.

Useful for:

• Customer support
• Pre-filled survey requests
• Promotions via text

Learn how to create these with Linkly’s mailto QR code guide and SMS tracking support.

6. Social Media QR Codes

Drive traffic to your social profiles or custom preview links. With Linkly, you can even control how these appear via custom social previews.

7. Retargeting QR Codes

Dynamic QR codes powered by platforms like Linkly can include retargeting pixels, enabling you to build ad audiences from offline scans.

Benefits of Using Linkly for QR Codes

Using Linkly to create your QR codes gives you:

• Custom domains and branded links
• Scan and click analytics
• Editable destination URLs
• Retargeting capabilities with Facebook, Google, and Twitter pixels
• Zapier integration for automation
• Free plan with up to 1,000 clicks per month

Whether you’re printing flyers, building retail experiences, or running a multichannel campaign, Linkly’s QR tools help you stay agile and data-informed.

Conclusion

Understanding the different types of QR codes helps you choose the right one for your needs—whether you need a simple static code or a robust, trackable dynamic one. With Linkly, you get the flexibility to create, edit, and track QR codes with ease.

Ready to take your QR code strategy to the next level?
Start using Linkly today and unlock smarter tracking, branding, and campaign performance.