What is a Bitly Link?

What are Bitly Links?

Bitly is the first large link shortener, originally designed to help Twitter users share links and keep tweets under the 140 character limit.

The links look like:

Example bitly link
Example bitly link

The second half of the link is always a unique code.

When you create a Bitly link, they redirect to the final destination with a 301.

Things to Know about Bitly Links

  • You cannot change the destination of a bitly link once it has been created.
  • Bitly links last indefinitely.
  • Bitly uses the Base 62 link shortening algorithm to generate links.
  • Bitly’s features are limited to link shortening, and basic analytics.
  • You cannot redirect based on geolocation.
  • Advanced features (like those in Linkly, for example), such as smart redirection, retargeting, Facebook Pixel, and more are not available.
  • Bitly links are 21 characters long.

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