Linkly Alternatives: A 2025 Comparison

Choosing the right URL shortener is crucial for any marketing strategy. While Linkly offers a powerful suite of tools designed for marketers, it's helpful to understand the landscape of alternatives. This guide provides a clear comparison of the top Linkly alternatives to help you decide which platform best fits your needs. We'll compare the leading players on features, pricing, and their unique strengths.

Bitly is the most well-known URL shortener and boasts a massive user base and a large ecosystem of integrations. It's a reliable and powerful choice, especially for large enterprises.

• Best for: Enterprises and users who need a wide range of integrations. * Key Features: Advanced analytics, custom domains (on paid plans), UTM builder, and a comprehensive API. * Downsides: The free plan is quite limited (only 5 links/month), and advanced features can be expensive compared to other services.

Read our full review: Linkly vs Bitly Enterprise

Rebrandly focuses heavily on creating branded short links. Its entire platform is built around the concept of using custom domains to increase brand recognition and trust.

• Best for: Marketers and agencies focused on brand consistency. * Key Features: Strong custom domain support, team collaboration tools, and a UTM builder. * Downsides: The free plan is limited, and it lacks some of the advanced redirection and tracking features found in Linkly.

Read our full review: Linkly vs Rebrandly

TinyURL is one of the oldest and simplest URL shorteners. It's a no-frills tool for when you just need to make a link shorter without any need for tracking, branding, or analytics.

• Best for: Individuals and users who need quick, anonymous link shortening. * Key Features: Extremely simple interface, no account required for basic use, and links that never expire. * Downsides: No analytics, no custom domains on the free tier, and no advanced marketing features.

| Feature | Linkly | Bitly | Rebrandly | TinyURL | | ----------------------- | --------------------------------------- | -------------------------------- | ------------------------------ | ------------------------------ | | Free Tier | 1,000 Clicks/mo | 5 Links/mo | 25 Links/mo | Unlimited Links (with ads) | | Custom Domains | ✅ Free & Paid Plans | ❌ Paid Plans Only | ✅ Free & Paid Plans | ❌ Paid Plans Only | | Advanced Redirects | ✅ Geo, Device, Rotator | ❌ Limited | ❌ Limited | ❌ None | | Retargeting Pixels | ✅ Yes | ❌ Enterprise Only | ✅ Yes (Paid Plans) | ❌ None | | Best For | Marketers & Publishers | Enterprise | Brand-focused Companies | Simplicity |

While each tool has its place, Linkly stands out as the most powerful and cost-effective solution for professional marketers, publishers, and affiliates. It combines the branding capabilities of Rebrandly with analytics that compete with Bitly's enterprise tiers, all while offering the most generous free plan. With features like geo and device-based redirection, retargeting pixel support, and QR code generation included for free, Linkly provides a comprehensive toolset that other alternatives charge a premium for. Ready to get started? Try Linkly for free.