5 Click Tracking Software Products Reviewed (2024)

Click tracking is an essential component of any digital marketing campaign.

Here’s a comprehensive list of click trackers suitable for business use.

Voluum

From the team at Zeropark, this tool is aimed at affiliate marketers buying wholesale traffic from ad networks. Paid only.

Rebrandly

A spin-off from Clickmeter (discussed below), Rebrandly aims to make branded link shortening easy. Nice features include a Chrome extension and Zapier integration. Offers a free plan.

Clickmeter

Clickmeter, the original product behind Rebrandly, is a fully featured link tracker. It offers all the main features, including redirects, cloaking, retargeting and conversion tracking. Paid only, but includes a money back guarantee.

CPV Lab Pro

The original self-hosted click tracker is now selling itself as a service. It’s expensive, as it requires the payment of a monthly license fee, as well as hosting, and a person to install it. Unlike Rebrandly and Clickmeter, this product is more like Voluum, in that it targets people buying traffic from ad networks.

Clickmagick

Clickmagick is one of the oldest link trackers out there. Focusing on small business, it offers a number of basic tools for affiliate marketers. It also offers a “hello bar” and popup script to run on your website, which is unique amongst the link trackers.

Linkly

Our own link tracker compares favorably with the competition. Aimed at publishers, agencies and marketers, Linkly can shorten links, apply custom branding with your own domain, perform complex redirections (including by location and device), retargeting, and even replace words and phrases on your website with links. Did we mention we have a free plan?