How to Get Amazon Links to Open the App Directly

Shoppers convert better in the Amazon app: they're signed in, one-tap checkout works, and nobody has to squint at a mobile web page. If you're an affiliate or sell on Amazon, sending people to the app instead of the browser is one of the easiest conversion wins available. This guide shows the link format that opens the Amazon app directly, how it works across regional stores, and how to keep your affiliate attribution intact.

The catch: no fallback, and in-app browsers

If the Amazon app isn't installed, the scheme link does nothing — there's no web page behind it. You need device detection to fall back to the normal product URL or the app store.

The in-app browsers on TikTok, Instagram, and Facebook make it worse. They ignore the automatic app-opening that Safari and Chrome perform, so a normal Amazon link tapped from a link in bio opens the mobile website inside the social app — where the shopper isn't signed in.

Linkly's Open in app feature handles the whole flow: paste a normal Amazon URL and it opens the app when installed (preserving the regional store), falls back to the App Store, Google Play, or the website when it isn't, and works from social in-app browsers. Your click tracking and retargeting pixels fire before the handoff. Preview the generated links for any product URL with the free deep link tester.

Notes for affiliates

Attribution parameters like tag= live on the web URL, and Amazon's attribution carries through the app handoff when the link preserves them. Keep your full affiliate URL as the destination — don't strip parameters when constructing app links. A Linkly link keeps the destination URL exactly as you entered it, so your affiliate tag survives, and link cloaking can tidy the visible URL without touching attribution.

Platform-specific information for developers

iOS: Universal Links, until they aren't

In Safari and other "clean" contexts, standard https://www.amazon.com links already open the Amazon app via Universal Links. Inside social in-app browsers they don't — which is why the explicit scheme above exists.

Android: Intent URLs

The robust Android form is an Intent URL pinned to the Amazon shopping package with an explicit fallback:

intent://amazon.com/dp/B08N5WRWNW#Intent;scheme=com.amazon.mobile.shopping.web;package=com.amazon.mShop.android.shopping;S.browser_fallback_url=https://www.amazon.com/dp/B08N5WRWNW;end