WhatsApp Link Generator
Linkly makes it easy to create, edit and track WhatsApp click-to-chat links directly from the link editor.
A WhatsApp link uses the wa.me format:
https://wa.me/447973322052?text=Hello%2C%20world!
When someone clicks this link, WhatsApp opens with your phone number and a pre-filled message ready to send. No need to save the number first.
Why Use Linkly for WhatsApp Links?
You can create wa.me links anywhere, but creating them through Linkly gives you:
- Click tracking — see how many people clicked your WhatsApp link, from where, and on what device.
- A/B testing — rotate between different WhatsApp numbers or messages to see what converts best.
- Retargeting — add Facebook Pixel or Google Tag Manager to your WhatsApp links for remarketing.
- Expiring links — set WhatsApp links to expire after a certain date or number of clicks.
- QR codes — generate a QR code for your WhatsApp link to use on printed materials.
- Custom domains — use your own branded domain instead of a generic short link.
How to Create a Tracked WhatsApp Link
Log in to Linkly and click Create New Link.
Paste your WhatsApp URL into the Destination field.
Enter a wa.me link like https://wa.me/447973322052?text=Hi or just type wa.me and Linkly will add the https:// for you automatically.
Edit the phone number and message in the pop-out form.
Once Linkly detects a WhatsApp URL, a form appears below the destination field. Edit the Phone number (digits only, including country code) and Message fields. A live preview shows how the message will look in WhatsApp.
Add a nickname and any other options.
Give your link a name so you can find it later. Optionally configure retargeting pixels, UTM tags, custom domains, or expiry dates.
Click Save Link.
Your tracked WhatsApp link is ready to share. Use the short link URL — when someone clicks it, they'll be redirected to WhatsApp with your pre-filled message.
WhatsApp Phone Number Format
WhatsApp requires phone numbers in international format without the + sign, spaces or dashes:
- United States:
15551234567(1 = country code) - United Kingdom:
447973322052(44 = country code) - Ireland:
353861234567(353 = country code) - Germany:
4915112345678(49 = country code)
Linkly's phone number field only accepts digits, so you don't need to worry about accidentally including spaces or special characters.
Free WhatsApp Link Generator
If you just need to generate a quick wa.me link without tracking, you can also use our free WhatsApp Link Generator tool — no account required.
Frequently Asked Questions
Do I need a WhatsApp Business account to use this?
No, WhatsApp click-to-chat links work with both regular WhatsApp and WhatsApp Business accounts.
Can I track clicks on my WhatsApp link?
Yes. By creating your WhatsApp link through Linkly, every click is tracked with full analytics including location, device, referrer, and time of click.
What happens if I change the phone number or message?
The destination URL updates automatically. If your link is already shared, the short link stays the same — anyone who clicks it will be redirected to the updated WhatsApp conversation.
Can I use a custom domain for my WhatsApp link?
Yes. You can use any custom domain you've added to your Linkly workspace, giving you a branded short link instead of a generic one.
What is the wa.me URL format?
The format is https://wa.me/<phone>?text=<message> where <phone> is the full international number without + and <message> is URL-encoded text. For example: https://wa.me/447973322052?text=Hello%20there
Can I A/B test different WhatsApp messages?
Yes. Create multiple WhatsApp links with different pre-filled messages and use Linkly's rotation rules to split traffic between them. This lets you test which message gets the best response rate.
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