Bitly Review 2025

Complete analysis of features, pricing, and alternatives

Bitly Overview

Founded:2008
Headquarters:New York, USA
Category:major
Company:Bitly, Inc.
Status:active

Bitly Key Differentiator

Market leader with largest ecosystem

Bitly Pricing

free:5 links/month
core:$8/mo (100 links)
growth:$29/mo (500 links, 4 months retention)
premium:$199/mo (3,000 links, 1 year retention)
enterprise:Custom, 99.9% SLA

Bitly Features

  • Advanced analytics
  • Custom domains
  • UTM builder
  • QR codes
  • Mobile deep linking
  • Team collaboration
  • Bulk operations
  • Comprehensive API

Bitly Target Users

  • Individuals
  • Marketers
  • Enterprises
  • Agencies

Bitly Integrations

  • Zapier (8000+ apps)
  • Google Analytics
  • Adobe Analytics
  • Social platforms
  • Marketing automation

Bitly API

auth:OAuth 2.0
rate limit:1k–150k+ requests/month
style:REST

Bitly Security

SOC2:Yes
SSO:Yes
audit logs:Yes

Bitly Compliance

GDPR:Yes

Bitly Performance

speed relative:~1.6x faster than TinyURL (historic)
uptime:~100% (historic tests)

Bitly Revenue

Estimated Revenue: $100M (2023)

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