Bitly Review 2025

Complete analysis of features, pricing, and alternatives

Bitly Overview

Website:https://bitly.com

Founded:2008

Headquarters:New York, USA

Category:major

Company:Bitly, Inc.

Status:active

Bitly Key Differentiator

Market leader with largest ecosystem

Bitly Pricing

free:5 links/month

core:$8/mo (100 links)

growth:$29/mo (500 links, 4 months retention)

premium:$199/mo (3,000 links, 1 year retention)

enterprise:Custom, 99.9% SLA

Bitly Features

Advanced analytics
Custom domains
UTM builder
QR codes
Mobile deep linking
Team collaboration
Bulk operations
Comprehensive API

Bitly Target Users

Individuals
Marketers
Enterprises
Agencies

Bitly Integrations

Zapier (8000+ apps)
Google Analytics
Adobe Analytics
Social platforms
Marketing automation

Bitly API

auth:OAuth 2.0

rate limit:1k–150k+ requests/month

style:REST

Bitly Security

SOC2:Yes

SSO:Yes

audit logs:Yes

Bitly Compliance

GDPR:Yes

Bitly Performance

speed relative:~1.6x faster than TinyURL (historic)

uptime:~100% (historic tests)

Bitly Revenue

Estimated Revenue: $100M (2023)

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