URL Shortener Reviews 2025
Compare the best link shortening tools and find the perfect alternative to Bitly, TinyURL, and other URL shorteners.
10
Tools Reviewed
6
Categories
2025
Updated
Major Players
Bitly
majorMarket leader with largest ecosystem
HQ:New York, USA
For:Individuals, Marketers...
Free PlanSOC2GDPR
Read Review →Dub.co
majorModern, fast, open-core with real-time attribution
HQ:USA
For:Marketers, Agencies...
Free PlanGDPR
Read Review →Rebrandly
majorEuropean leader in branded links
HQ:Dublin, Ireland
For:Marketers, Agencies...
Free PlanGDPR
Read Review →Short.io
majorGenerous free tier; dev-friendly
HQ:Distributed (Ukraine/US)
For:Marketers, Businesses...
Free PlanGDPR
Read Review →TinyURL
majorPioneer brand; reliability and simplicity
HQ:Circle Pines, Minnesota, USA
For:Individuals, Small businesses
Free Plan
Read Review →Enterprise Solutions
BL.INK
enterpriseCompliance leader incl. HIPAA and global data residency
HQ:Austin, TX, USA
For:Enterprises, Regulated industries...
GDPR
Read Review →Marketing & Analytics
Linkly
marketing analyticsMarketer-focused link management & attribution
HQ:UK
For:Marketers, Publishers...
GDPR
Read Review →Mobile Deep Linking
Branch.io
mobile deep linkMobile deep linking + enterprise attribution
HQ:Palo Alto, CA, USA
For:Enterprises, Mobile-first companies
SOC2
Read Review →Open Source
YOURLS
open sourceMost established self-hosted shortener
HQ:Global (open-source)
For:Developers, IT teams...
Music Industry
Linkfire
industry musicMusic-industry standard for smart links
HQ:Denmark
For:Artists, Labels...
Free Plan
Read Review →Ready to Try the Best Alternative?
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