URL Shortener Reviews 2025

Compare the best link shortening tools and find the perfect alternative to Bitly, TinyURL, and other URL shorteners.

10
Tools Reviewed
6
Categories
2025
Updated

Major Players

Bitly

major
Since 2008

Market leader with largest ecosystem

HQ:New York, USA
For:Individuals, Marketers...
Free PlanSOC2GDPR
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Dub.co

major
Since 2022

Modern, fast, open-core with real-time attribution

HQ:USA
For:Marketers, Agencies...
Free PlanGDPR
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Since 2015

European leader in branded links

HQ:Dublin, Ireland
For:Marketers, Agencies...
Free PlanGDPR
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Since 2015

Generous free tier; dev-friendly

HQ:Distributed (Ukraine/US)
For:Marketers, Businesses...
Free PlanGDPR
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TinyURL

major
Since 2002

Pioneer brand; reliability and simplicity

HQ:Circle Pines, Minnesota, USA
For:Individuals, Small businesses

Enterprise Solutions

BL.INK

enterprise
Since 2008

Compliance leader incl. HIPAA and global data residency

HQ:Austin, TX, USA
For:Enterprises, Regulated industries...

Marketing & Analytics

Linkly

marketing analytics
Since 2018

Marketer-focused link management & attribution

HQ:UK
For:Marketers, Publishers...

Mobile Deep Linking

Branch.io

mobile deep link
Since 2014

Mobile deep linking + enterprise attribution

HQ:Palo Alto, CA, USA
For:Enterprises, Mobile-first companies

Open Source

YOURLS

open source
Since 2009

Most established self-hosted shortener

HQ:Global (open-source)
For:Developers, IT teams...

Music Industry

Linkfire

industry music
Since 2014

Music-industry standard for smart links

HQ:Denmark
For:Artists, Labels...

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