Your traffic reports now show human clicks by default. Around a third of all link clicks come from bots — social previews, spam scanners, search crawlers — and they're now filtered out of your headline numbers automatically, so your analytics reflect real visitors.
You'll see how many bots were filtered next to your click count (for example, "1,240 clicks · 380 bots filtered"), and a new Include bot traffic toggle reveals the full picture whenever you need it. The API is unchanged — reports there still include all traffic by default.
Get 100 short links and track 500 monthly clicks for free.