Deep Links

Open your links directly in the app

Deep linking turns a normal short link into one that opens straight inside the native app — where people are already logged in and conversions are far higher. No SDK, no code, and it works even from TikTok and Instagram bios where normal links break.

No credit card required

Opening app…not the browser
App detection20+ apps auto-filled
Works in-appTikTok & IG browsers
Smart fallbackApp store or web
No SDKNothing to install
Full analyticsDevice · location · pixels

What is a deep link?

A deep link is a URL that opens a specific place inside a mobile app — a product, a video, a profile — instead of a mobile web page. Tap an Amazon link and the Amazon app opens straight to the product; tap a Spotify link and the track plays in Spotify. Linkly adds deep linking to any short link with a single switch. It recognises the destination app and fills in the technical link formats for you — with an automatic fallback to the app store or website when the app isn't installed. No SDK, and no changes to the destination app.

How Linkly's deep links work

Turn on Open in app and Linkly handles the rest:

+20

App detection

Paste a link from Amazon, YouTube, Spotify, Instagram, TikTok and 20+ other apps and Linkly fills in the iOS and Android deep link formats automatically.

in-app browser
real app

In-app browsers

Works inside social apps — TikTok and Instagram in-app browsers ignore normal iOS Universal Links and Android App Links; Linkly's deep links force the real app to open from a link in bio.

App installedOpens app
Not installedApp Store
DesktopWebsite

Smart fallback

Always a fallback — if the app isn't installed, the link drops to the app store to install it, or to the website. On desktop it opens the website as normal. Nothing dead-ends.

Linkly — paste & toggle
Branch SDK
AppsFlyer SDK
Adjust SDK

No SDK

No SDK, no code — unlike attribution SDKs (Branch, AppsFlyer, Adjust), there's nothing to install and no change to the destination app. Paste a link and switch it on.

DeviceLocationReferrer
pixels fire before the app opens

Full analytics

Every deep link click is tracked with device, location, and referrer, and any retargeting pixels on the link still fire before the app opens.

Who uses deep links

Affiliate marketers

Amazon and retail links convert far better in the app than in a mobile browser. Deep link your affiliate links so a tap from Instagram or TikTok opens the shopping app straight on the product.

Creators

Your link in bio opens inside TikTok and Instagram's cramped in-app browser by default. Deep links send followers to the real YouTube, Spotify, or Instagram app where they're already logged in.

Ecommerce & brands

Send shoppers straight to a product inside your shopping app from ads, email, and QR codes — with a web fallback for anyone who doesn't have the app yet.

Frequently asked questions about deep links

A deep link is a URL that opens a specific screen or piece of content inside a mobile app rather than a web page — for example a product in the Amazon app or a track in Spotify. Linkly turns any short link into a deep link with one switch.

Linkly automatically recognises Amazon (all regional stores), YouTube, Spotify, Apple Music, Instagram, TikTok, X, LinkedIn, Pinterest, Snapchat, WhatsApp, Telegram, Twitch, Netflix, Vimeo, IMDb, eBay, Etsy, AliExpress and Yelp. For any other app you can enter the link details by hand.

Yes — that's the main reason to use it. The in-app browsers inside TikTok, Instagram, Facebook and Snapchat ignore iOS Universal Links and Android App Links, so a normal link in bio opens in their built-in browser. Linkly's deep links open the real app instead.

The link automatically falls back to the app store to install the app, or to the website — whichever you choose. On desktop it opens the website as normal. There's always a fallback.

No. Unlike deep-linking SDKs such as Branch, AppsFlyer or Adjust, there's nothing to install in an app and no code to write. You just paste a link and turn Open in app on. To preview the deep links for any URL first, use our free deep link tester.

Deep links (Open in app) are available on Pro, Business, and Unlimited plans. See the pricing page for details.

1B+
Clicks tracked
150M+
Links created
380K+
Happy users
99.9%
Uptime

Wall of Love

What people say about Linkly

Thousands of businesses use Linkly as their URL shortener, tracking link platform, and QR code generator.

Tracks up to 1000 links per month for free with real-time and accurate tracking. Perfect for tracking link clicks from emails linking to videos or web pages.

Tomer Helzer
Tomer Helzer
Marketing at OnTheGoSystems

A brilliant product. Easy to use, simple, quick, and works great. Customer service has been fantastic. Perfect for quick link shortening and tracking for recruiting campaigns.

Edward Mellett
Edward Mellett
Director at TestHQ

Easy to use, quite powerful, with responsive developers. Simple, sane defaults and an easy to use web app. Simplifies link management with custom features.

Alon
CTO at BUFF.game

Easily creates shortened URLs that showcase branding. Provides link tracking across multiple sources.

Jamie Pugh
Marketing Executive at Roche Systems

It's easy to get a new link setup, manage redirections and get simple to read analytics. We're using it over several markets and have no problems at all.

Adam G
Head of Digital Europe at Lush

Very easy to use with great customer help and clear data. Simplifies traffic tracking with clear analytics.

Aleksandra R.
Marketing Associate at Olio

Free forever. Upgrade when you're ready.

Track up to 500 clicks per month for free. No credit card required.