BL.INK Manages URLs. Linkly Manages Campaigns.
BL.INK is a capable enterprise link management platform focused on analytics and custom domains. Linkly adds retargeting pixels, A/B split testing, device targeting, and lower prices — making it the stronger choice for marketing teams.
Free plan available. No credit card required.
Why Marketing Teams Choose Linkly Over BL.INK
BL.INK handles enterprise link management well. Linkly goes further with campaign-specific features and more accessible pricing.
Retargeting Pixels
Add Facebook, Google, TikTok, and other ad pixels to any Linkly link — every click builds your retargeting audience automatically. BL.INK doesn't support retargeting pixels on any plan.
Lower Starting Price
BL.INK's entry-level plan starts at $48/mo. Linkly's 25k plan is $39/mo and includes retargeting pixels, device targeting, and A/B split testing — more features at a lower price.
A/B Split Testing
Linkly's link rotator splits traffic across multiple destinations for A/B testing landing pages, with results appearing in your analytics dashboard. BL.INK doesn't offer built-in split-testing or link rotation.
Link Cloaking
Link cloaking keeps your destination hidden behind your branded domain throughout the visit — essential for affiliate campaigns. BL.INK doesn't offer cloaking. Linkly includes it on the Business plan and above.
Device Targeting
Route iOS users to the App Store, Android users to Google Play, and desktop users to your website — all from one Linkly link. BL.INK offers device targeting only from their $99/mo SMB plan — more than double the price of Linkly's $39/mo plan.
Google Sheets Live Feed
Linkly's Google Sheets add-on pushes live click analytics into your spreadsheets without CSV exports or manual updates. BL.INK doesn't offer a native Google Sheets integration.
Linkly vs BL.INK: Our Honest Assessment
BL.INK is positioned as an enterprise URL management platform, with a feature set and pricing that reflects that positioning. It does link management well — branded domains, analytics, team workspaces, and API access are all present and polished. For enterprise procurement teams that need a recognisable enterprise vendor with SLA guarantees, BL.INK fits that brief. The question for most marketing teams is whether that enterprise positioning translates into the campaign features they actually need.
The most notable absences in BL.INK's feature set are retargeting pixels, A/B split testing, device targeting, and link cloaking. These are campaign-layer features that distinguish a link management platform from a marketing link management platform. Linkly includes all four — retargeting pixels and A/B testing on the Pro plan, link cloaking on Business and above. For a marketing team evaluating the two products, the feature delta is significant.
On pricing, Linkly's 25k plan at $39/mo compares favourably to BL.INK's entry-level paid plan at $48/mo — Linkly is cheaper and includes more campaign features. Unless your organisation specifically needs BL.INK's enterprise compliance positioning or a particular BL.INK integration, most marketing teams will find Linkly is both the more capable and more affordable choice.
Feature-by-Feature Comparison
See how Linkly and BL.INK compare across the features marketing teams need most.
| Feature |  | BL.INK |
|---|---|---|
| Monthly Price | $39/mo 25k Plan | $48/mo Expert+ Plan |
| Custom Domains | Free on all plans | Included |
| Link Cloaking | Business plan & up | Not available |
| Geo-Targeting Redirects | Route by country | From $99/mo (SMB+) |
| Device Targeting | Route by device/OS | From $99/mo (SMB+) |
| Retargeting Pixels | Facebook, Google, etc. | Not available |
| A/B Split Testing | Link rotator built-in | Not available |
| Link Expiration | Date, clicks, or schedule | Available |
| Click Analytics | Real-time dashboard | Available |
| QR Codes | Included | Included |
| API Access | All plans | Available |
| UTM Builder | Built-in | Available |
| Team Workspaces | On paid plans | Included |
Based on publicly available documentation and pricing pages as of May 2026.
Linkly or BL.INK — Which Is Right for You?
Choose Linkly if…
You need a link management platform that functions as a campaign tool — with retargeting pixels, geo-targeting, device targeting, A/B split testing, and link cloaking. Linkly is also the better choice if you're price-sensitive: the 25k plan at $39/mo costs less than BL.INK's entry-level tier while delivering more marketing-specific functionality. Small to mid-sized marketing teams typically find Linkly's feature-to-price ratio more compelling.
Choose BL.INK if…
Your organisation is procuring an enterprise URL management solution and needs a vendor with enterprise compliance credentials, formal SLA guarantees, and a track record with large enterprise accounts. BL.INK is also worth considering if you have specific integration requirements with enterprise platforms that BL.INK supports natively, or if your security team requires a vendor with particular certifications that BL.INK holds.
Trusted by 100,000+ Marketers
Teams switch to Linkly for the retargeting and campaign features BL.INK doesn't offer.
“We were paying more for BL.INK and still couldn't add retargeting pixels to our links. Switching to Linkly cut our costs and gave us the pixel support we needed for paid ads.”
Paid Media Manager
Performance Agency
“The A/B split testing feature is something BL.INK simply doesn't have. Being able to test landing pages from a single short link has genuinely moved our conversion rates.”
Marketing Director
B2B SaaS
“Device targeting was the feature that made us switch. We send mobile users to the app and desktop users to the landing page — all from one Linkly short link.”
Growth Engineer
Mobile-First Startup
Frequently Asked Questions
Can I migrate from BL.INK to Linkly?
Yes. You can recreate your short links in Linkly with your own custom domain. If you currently use a custom domain with BL.INK, point it to Linkly and your existing branded short URLs will continue to work without any link changes.
Does Linkly support enterprise teams?
Yes. Linkly's Business and Enterprise plans include team workspaces, multiple custom domains, webhooks, API access, and custom tracking scripts. Enterprise customers get custom usage limits, SSO (SAML), audit logs, and SLA guarantees. Contact sales for a custom plan.
Does BL.INK support retargeting pixels?
No. BL.INK does not support adding retargeting pixels to shortened links. Linkly lets you add Facebook, Google, TikTok, and other ad pixels to any link — every click automatically builds your ad retargeting audience without any extra steps.
How does Linkly's pricing compare to BL.INK?
Linkly's 25k tracked clicks plan is $39/mo (monthly) or lower on annual billing. BL.INK's entry-level paid plan starts at $48/mo. Linkly's plan includes retargeting pixels, geo-targeting redirects, device targeting, and A/B split testing that BL.INK doesn't offer at any price.
Is Linkly GDPR and CCPA compliant?
Yes. Linkly is fully GDPR and CCPA compliant. We provide Data Processing Agreements for enterprise customers and take privacy seriously. You can review our compliance documentation in the support centre.
How does Linkly handle enterprise compliance requirements?
Linkly's Enterprise plan includes SSO via SAML, audit logs, custom usage limits, SLA guarantees, and Data Processing Agreements for GDPR compliance. We are GDPR and CCPA compliant across all plans. For organisations with specific security certifications or compliance requirements beyond what's listed, contact our sales team to discuss whether Linkly is the right fit before committing.
How long does migrating from BL.INK to Linkly take?
Yes. Custom domains are portable — you own the domain, not BL.INK. To migrate, recreate your link records in Linkly, then update your domain's DNS to point to Linkly's servers. Your existing branded short URLs will continue to resolve correctly after the DNS switch. For large link volumes, Linkly's API supports bulk link creation. Most teams complete migration in under a day, and our support team can assist with the process.
Ready to Switch from BL.INK?
Join 100,000+ marketers using Linkly for retargeting pixels, geo-targeting, A/B split testing, and more — at a lower price than BL.INK.