How to Make Short Links That Convert

Creating short links that convert isn’t just about trimming characters—it’s about optimizing every click. Whether you’re promoting a product, tracking performance, or improving brand consistency, the right setup can boost both trust and conversion rates.

Short links improve shareability, readability, and tracking. They help users remember your brand while giving marketers insights into click behavior. When paired with analytics tools like Linkly’s click tracking, you can see exactly which campaigns drive results.

Generic shorteners like bit.ly or tinyurl.com look untrustworthy. A custom domain adds legitimacy.
Example:

• Bad: bit.ly/3XyZp1
• Good: yourbrand.link/sale

With Linkly, you can connect your domain in minutes and manage all branded links from one dashboard.

UTM tags tell you where clicks come from. For instance:
https://yourbrand.link/summer-sale?utm_source=instagram&utm_medium=social&utm_campaign=summerlaunch

Tools like Linkly’s UTM builder let you add these automatically, ensuring consistent campaign tracking across all platforms.

A converting short link sends each visitor to the right place. Use geo-redirects and device targeting to route users to the best landing page based on their country or device type.

Social media previews can make or break your CTR. Customize how your links appear with Linkly’s social preview editor—add your own title, description, and image for maximum impact.

Monitor click-through rates with Linkly Analytics.
Compare:

• Which platforms convert best
• What audiences engage most
• How timing affects performance

Use A/B testing through Link Rotators to experiment with different destinations or CTAs.

Integrate Linkly with Zapier or Google Sheets to generate, update, and track links at scale—ideal for large campaigns or affiliate networks.

Short links that convert combine branding, data, and automation. By using custom domains, UTM tracking, and detailed analytics, you transform a simple link into a measurable marketing asset.

Ready to create your own high-converting short links?
Get started with Linkly and start tracking up to 1,000 clicks for free.