One link. Many destinations.
Create intelligent short links that automatically route visitors to the right place based on their location, device, or a percentage split you define.
No credit card required
How smart links decide where to send each click
A smart link sends different visitors to different destinations from a single short URL. The routing happens at click time, based on whoever clicks: where they're from, what device they're on, or a random percentage split you define. One link in your bio or campaign — many landing pages behind it. Smart links replace the messy alternative: maintaining separate URLs for desktop vs mobile, US vs UK pricing, or A/B test variants — and praying nobody pastes the wrong one.
Smart link routing rules
Linkly's smart links route by country, device/OS, rotation, and time:
Country
Send US visitors to /us-pricing, UK visitors to /gb-pricing, everyone else to /international.
Device
iOS users open your App Store page directly, Android to Play Store, desktop to the web app.
Operating system
Device routing distinguishes iOS, Android, Windows, macOS, Linux, and ChromeOS, so you can branch by platform, not just mobile vs desktop.
Rotation
Split traffic across N destinations by custom percentage for A/B tests, sponsor rotations, or affiliate split-testing.
Time & expiry
Switch a link to a new destination on a set date or after a set number of clicks, then fall back to a page you choose (or a 404).
Rule logic
Add several rules of one type — 'if US then X, if UK then Y, else the default.' No code, no DNS changes, no separate redirect service.
Rotate one link across multiple destinations
Smart links can also split traffic across destinations on a percentage basis — perfect for A/B testing landing pages, sponsor rotations, or comparing affiliate offers. Set the split, paste the link, and Linkly randomly picks a destination on every click while tracking exactly how many went where.
Three teams that route with one link
App marketers
No more installs lost to the wrong app store. One Linkly link in every ad, bio, and email sends iOS users to the App Store, Android users to Google Play, and desktop users to a page that explains the app — so one creative works everywhere.
International brands
Show every market the right price and language, automatically. One global QR code sends US visitors to your USD pricing, EU visitors to a VAT-inclusive page, and everyone else to a localised page — so no one leaves over the wrong currency.
Affiliate publishers
See which offer earns the most — without breaking your tracking. Rotate one link across competing offers to A/B-test them against each other, and every click stays measured while your attribution history stays intact.
Frequently asked questions about smart links
Country, device and operating system (iOS, Android, Windows, macOS, Linux, ChromeOS), and percentage-based rotation between multiple URLs.
Each link uses a single rule type — country, device, or rotation. To combine dimensions, such as device and country, chain two smart links: the first routes by device to a second link that then routes by country.
Yes. Linkly's deep links ('Open in app') work on smart links too: if the visitor has the destination's app installed, the link opens the app directly, with an automatic fallback to the app store or website if not. Routing rules and Open in app can be combined on the same link.
Yes. With expiring links you can switch a link to a new destination on a set date or after a number of clicks, then fall back to a page you choose or a 404. To combine time-based switching with country or device routing, chain an expiring link to a smart link.
No. Rules evaluate at the edge — the added latency is imperceptible and typically sub-5ms. Linkly's redirect infrastructure handles billions of redirects; routing logic is a lightweight rule check, not a round-trip to a server.
Smart links are a Pro-plan feature, available on Pro, Business, and Unlimited. The free plan includes 100 short links and 500 monthly clicks but not the smart-link rule set — upgrade to Pro to add country, device, and OS routing.
You set a default destination URL that's used when no rule applies — so the link is never broken.
Wall of Love
What people say about Linkly
Thousands of businesses use Linkly as their URL shortener, tracking link platform, and QR code generator.
易于使用,功能强大,开发人员响应迅速。简单、合理的默认设置和易于使用的网页应用。通过自定义功能简化了链接管理。
设置新链接、管理重定向和获取简单易读的分析数据都很容易。我们在多个市场使用它,完全没有问题。
非常直观,有很多巧妙的功能。简洁的UI,内置按平台和引荐来源的报告。对于管理和跟踪联盟链接来说性价比很高。
轻松创建展示品牌的缩短URL。提供跨多个来源的链接跟踪。
非常直观,有很多巧妙的功能。简洁的UI,内置按平台和引荐来源的报告。对于管理和跟踪联盟链接来说性价比很高。
设置新链接、管理重定向和获取简单易读的分析数据都很容易。我们在多个市场使用它,完全没有问题。
功能丰富,相对易于使用,取得了很好的效果
易于使用,功能强大,开发人员响应迅速。简单、合理的默认设置和易于使用的网页应用。通过自定义功能简化了链接管理。
轻松创建展示品牌的缩短URL。提供跨多个来源的链接跟踪。
设置新链接、管理重定向和获取简单易读的分析数据都很容易。我们在多个市场使用它,完全没有问题。
非常易于使用,客户支持很棒,数据清晰。通过清晰的分析简化了流量跟踪。
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