Linkly & Jotform

Click counts tell you a form link was popular. They don't tell you whether anyone filled the form in.

Connect Jotform and Linkly records each submission as a conversion against the short link that was clicked. You can then compare links by submissions, not only by clicks: which email, which ad, which QR code, which social post actually brings in the leads.

What you need

• A Linkly account. The free plan works.
• A Jotform account. Any plan works; webhooks and API keys are available on all of them.

Connect Jotform

1. 1
   In Jotform, open Settings, then API, and click Create New Key. Set its permissions to Full Access. Linkly needs this to add a hidden field and a webhook to the forms you choose.
2. 2
   In Linkly, open Integrations, choose Jotform, paste the key and click Connect Jotform.
3. 3
   Linkly checks the key with Jotform and shows the account as connected. The key is stored encrypted and is never shown again.

Choose the forms to track

Your forms are listed under the connected account. Click Track submissions next to each form you want to follow.

Tracking a form makes two changes to it, and nothing else:

• A hidden short-text field called Linkly click id (unique name linkly_cid). Nobody filling in the form sees it.
• A webhook that tells Linkly when the form is submitted.

Stop tracking removes the webhook. The hidden field stays, because deleting a field in Jotform deletes its answers from every past submission.

Turn on conversion tracking for your form links

1. 1
   Create a Linkly link that points at your form, for example https://form.jotform.com/251234567890123, or edit one you already have.
2. 2
   In the link's Tracking & analytics options, switch on Conversion tracking.

That is the whole setup. Share the short link as usual.

How it works

When someone clicks a tracked link, Linkly adds a short random identifier for that click to the form's address as it redirects, as linkly_cid. Jotform puts it into the hidden field, and when the form is submitted the webhook hands it back to Linkly, which matches the submission to the click.

A few things worth knowing:

• Only tracked links count. Submissions that didn't come through a Linkly link with conversion tracking on are ignored. Linkly never sees the rest of your submissions.
• An edit is not a second submission. When a respondent edits their submission, the original conversion stands and no new one is added.
• The identifier names a click, not a person. It is random and carries no personal information.
• Jotform hosts the form page. Because the form lives on jotform.com, there is no page of yours to put the tracking script on, and none is needed.

Disconnect

Open Integrations, choose Jotform, and click Disconnect. Linkly removes its webhook from every tracked form and deletes the stored API key. Conversions already recorded stay in your reports.

You can also revoke the key from Jotform's API settings at any time; Linkly will then ask you to reconnect.

Troubleshooting

"Jotform did not accept that API key." Check that you copied the whole key, and that it is a Full Access key. A Read Access key can list forms but cannot add the field or the webhook.

The hidden field is showing on the form. Occasionally Jotform adds the field without the hidden setting. In the Form Builder, open the field's properties, go to Advanced, and switch on Hide Field. Linkly shows a note next to the form when this is needed.

Submissions aren't appearing. Check that the form is tracked and that conversion tracking is on for the link, then click the short link yourself and confirm the form's address contains linkly_cid= followed by a code with a dot in it.

Forms embedded on your own site. If the short link goes to a page on your site that embeds a Jotform form, rather than to jotform.com directly, use conversion tracking with linkly.js on that page instead.