Retargeting Pixels Explained — Track & Retarget Clicks on Any Link
A retargeting pixel is how ads "follow" people around the internet — and normally it only works on your own website. This video explains what a tracking pixel actually is, how retargeting audiences are built, and the trick most marketers miss: putting your Meta, TikTok, GA4 or LinkedIn pixel on a Linkly short link, so every click joins your audience — even clicks to pages you don't own, like press coverage, marketplace listings, or affiliate products.
Transcript
The full spoken transcript, split by chapter.
- 0:00Why ads follow you around
- You know when you look at one pair of trainers, and then their ad follows you around the internet for a week? That's a retargeting pixel at work. In the next two minutes: what a tracking pixel actually is, how retargeting works and a trick most marketers miss: firing your pixel from a short link, so you can build an audience from clicks on pages you don't even own. That last part is Linkly's party trick.
- 0:20How tracking pixels work
- A tracking pixel is a tiny piece of code that fires when someone visits your page. It tells your ads platform Meta, TikTok, LinkedIn this person was here. They join an audience list, and later your ads follow them around the internet. That's retargeting: instead of advertising to strangers, you advertise to people who already showed interest. The catch: a pixel has to live on your website. You can't put code on a page you don't own.
- 0:47Put a pixel on a short link
- Here's the trick. In Linkly, open any short link and find the tracking scripts and audience pixels section Meta, TikTok, GA4, LinkedIn, whichever you run. Pick your platform, paste the pixel ID, and save. Now the pixel fires on the click itself, before the visitor even lands anywhere.
- 1:06A click joins your audience
- So share that link wherever you like and when someone clicks it, they sail straight through to the page while your pixel quietly logs them. Your audience just grew by one.
- 1:15Where this shines
- That works for affiliate products, press coverage, marketplace listings anywhere you share links to pages that aren't yours. The audience builds quietly, and your next campaign starts warm.
- 1:26Get started free
- So: pixels file the visitors, retargeting brings them back, and Linkly fires your pixel from any link you share. Try it on your next campaign. Everything you need is just below this video.
