Bitly vs Linkly: Which Link Management Platform Wins?
Choosing the right link management platform can make a big difference in how you track, brand, and optimize your links. In this comparison, we’ll break down Bitly vs Linkly to see which tool best fits your needs.
What is Bitly?
Bitly is one of the most well-known URL shorteners. It allows you to shorten links quickly, track clicks, and share them across platforms. Bitly is popular because of its simplicity and large user base.
Key features:
- Quick link shortening
- Basic analytics (click counts, locations, referrers)
- Custom branded domains (on paid plans)
- Integrations with social tools
Limitations:
- Limited free plan (1,000 monthly links)
- Analytics are less detailed compared to competitors
- Branding options are restricted without higher-tier plans
What is Linkly?
Linkly is a full-featured link management platform designed for marketers, affiliates, and businesses that need deeper analytics and branding.
Key features:
- Custom domains and vanity URLs
- Detailed click tracking and analytics
- QR codes and expiring links
- Retargeting pixels for ad campaigns
- Zapier integration and Google Sheets support
- Free plan with 1,000 clicks/month
Advantages over Bitly:
- Deeper reporting (devices, ISPs, VPN traffic, bot filtering)
- Easier setup for marketers with built-in UTM tags
- More flexible link management options
Bitly vs Linkly: Feature Comparison
Which Should You Choose?
- Choose Bitly if you just need a quick, basic URL shortener without advanced tracking.
- Choose Linkly if you want more control, detailed analytics, custom branding, and marketing features that scale with your business.
Conclusion
Both Bitly and Linkly are strong link shortening tools, but Linkly offers a more complete link management platform for businesses and marketers who need customization and deeper analytics.
Ready to enhance your link strategy? Try Linkly for free today and experience advanced tracking and branding.