Bitly Review 2026
Complete analysis of features, pricing, and alternatives
Bitly Overview
Website:https://bitly.com
Founded:2008
Headquarters:New York, USA
Category:major
Company:Bitly, Inc.
Status:active
Bitly Screenshots
Homepage
Pricing Page
Bitly Key Differentiator
Market leader with largest ecosystem
Bitly Pricing
free:5 links/month, 2 QR codes
core:$10/mo annual-only (100 links, 5 QR codes, 30 days retention)
growth:$35/mo or $29/mo annual (500 links, 10 QR codes, 4 months retention)
premium:$300/mo or $199/mo annual (3,000 links, 200 QR codes, 1 year retention)
enterprise:Custom, 99.9% SLA, 2 years retention
Bitly Features
- Advanced analytics
- Custom domains
- UTM builder
- QR codes
- Mobile deep linking
- Team collaboration
- Bulk operations
- Comprehensive API
- Pages (link-in-bio)
Bitly Target Users
- Individuals
- Marketers
- Enterprises
- Agencies
Bitly Integrations
- Zapier (8000+ apps)
- Google Analytics
- Adobe Analytics
- Social platforms
- Marketing automation
Bitly API
auth:OAuth 2.0
rate limit:1k–150k+ requests/month
style:REST
Bitly Security
SOC2:Yes
SSO:Yes
audit logs:Yes
Bitly Compliance
GDPR:Yes
Bitly Performance
speed relative:~1.6x faster than TinyURL (historic)
uptime:~100% (historic tests)
Bitly Revenue
Estimated Revenue: $100M+ ARR (end of 2022)
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