LinkedIn URL Shortener: How to Shorten LinkedIn Links

LinkedIn URLs are notoriously long and messy. Whether it's a profile link, company page, or post URL, they're packed with tracking parameters and random characters that look unprofessional when shared.

In this guide, you'll learn how to shorten LinkedIn URLs, why it matters, and how to add tracking so you know who's clicking.

A typical LinkedIn profile URL looks something like this:

https://www.linkedin.com/in/john-smith-a1b2c3d4e5/

That's actually one of the shorter ones. LinkedIn post URLs, event links, and company page URLs are much worse:

https://www.linkedin.com/posts/company-name_topic-keyword-activity-7123456789012345678-AbCd

These long URLs cause problems:

• They look spammy in emails, messages, and social posts
• They break in text messages and some email clients
• They reveal tracking parameters that you might want to hide
• They're impossible to remember or type manually

LinkedIn lets you customize your profile URL directly:

1. 1Go to your LinkedIn profile
2. 2Click Edit public profile & URL (right sidebar)
3. 3Click the pencil icon next to your URL
4. 4Choose a custom slug (e.g., linkedin.com/in/yourname)

This only works for profile URLs and doesn't add any tracking.

For any LinkedIn URL — profiles, posts, company pages, events, or articles — a URL shortener gives you a clean, trackable link:

1. 1Copy the LinkedIn URL you want to shorten
2. 2Paste it into Linkly
3. 3Get a short link like yourdomain.com/linkedin-post

This works for every type of LinkedIn URL and adds click tracking automatically.

When you share LinkedIn content externally — in newsletters, on other social platforms, or in presentations — you lose visibility into who's clicking. A URL shortener solves this.

With Linkly, every shortened LinkedIn link tracks:

• Click count — total and unique clicks
• Geographic data — which countries clicks come from
• Device and browser — desktop vs. mobile breakdown
• Referrer data — where people clicked from
• Timestamp — when clicks happened

Add UTM parameters to your LinkedIn links to track performance in Google Analytics:

• utm_source=linkedin
• utm_medium=social
• utm_campaign=your-campaign-name

Linkly can append UTM parameters automatically, keeping your links clean while preserving attribution data.

Your email signature should include your LinkedIn profile, but a long URL looks cluttered. Use a short link like yourdomain.com/linkedin that redirects to your profile.

Shortened LinkedIn URLs are easier to print on business cards and marketing materials. Pair them with a QR code for instant scanning.

When sharing LinkedIn articles or posts on other platforms (Twitter, Facebook, Slack), shortened links look cleaner and let you track engagement across channels.

Sales teams sharing LinkedIn content in outreach emails can track which prospects clicked, helping prioritize follow-ups.

Recruiters sharing job postings can track which channels drive the most applicant clicks.

Generic short links (bit.ly/xyz) don't build trust. With a custom domain, your LinkedIn links use your own brand:

• go.yourcompany.com/linkedin
• link.yourbrand.co/careers
• yourco.link/team

Custom domains increase click-through rates because recipients recognize and trust the sender.

If you need to shorten multiple LinkedIn URLs — for a team directory, job board, or content library — Linkly's bulk import lets you upload a spreadsheet of URLs and generate short links for all of them at once.

1. 1Customize your profile URL through LinkedIn's settings for a cleaner base link
2. 2Use a URL shortener with tracking for any LinkedIn links you share externally
3. 3Add UTM parameters to measure LinkedIn content performance in your analytics
4. 4Use a custom domain to build trust and brand recognition
5. 5Create memorable slugs like /linkedin or /careers instead of random characters

Long LinkedIn URLs look unprofessional and give you zero visibility into engagement. Shortening them takes seconds and gives you clean, branded links with full click tracking.

Ready to shorten your LinkedIn links? Get started with Linkly and create trackable, branded short links for all your LinkedIn content.