URL Shortener Reviews 2026
Compare the best link shortening tools and find the perfect alternative to Bitly, TinyURL, and other URL shorteners.
10
Tools Reviewed
6
Categories
2026
Updated
Major Players
Bitly
majorMarket leader with largest ecosystem
HQ:New York, USA
For:Individuals, Marketers...
Free PlanSOC2GDPR
Read Review →
Dub.co
majorModern, fast, open-core with real-time attribution
HQ:San Francisco, CA, USA
For:Marketers, Agencies...
Free PlanGDPR
Read Review →
Rebrandly
majorEuropean leader in branded links
HQ:Dublin, Ireland
For:Marketers, Agencies...
Free PlanGDPR
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Short.io
majorGenerous free tier; dev-friendly
HQ:Delaware, USA (distributed team)
For:Marketers, Businesses...
Free PlanGDPR
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TinyURL
majorPioneer brand; reliability and simplicity
HQ:Circle Pines, Minnesota, USA
For:Individuals, Small businesses
Free Plan
Read Review →Enterprise Solutions
BL.INK
enterpriseCompliance leader incl. HIPAA and global data residency
HQ:Austin, TX, USA
For:Enterprises, Regulated industries...
GDPR
Read Review →Marketing & Analytics
Linkly
marketing analyticsMarketer-focused link management & attribution
HQ:UK
For:Marketers, Publishers...
GDPR
Read Review →Mobile Deep Linking
Branch.io
mobile deep linkMobile deep linking + enterprise attribution
HQ:Palo Alto, CA, USA
For:Enterprises, Mobile-first companies
GDPR
Read Review →Open Source
YOURLS
open sourceMost established self-hosted shortener
HQ:Global (open-source)
For:Developers, IT teams...
Music Industry
Linkfire
industry musicMusic-industry standard for smart links
HQ:Denmark
For:Artists, Labels...
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