How to Get a Meta Pixel from the Meta Events Manager Dashboard
Use this as the first step to build custom audiences on Meta. You'll add this pixel ID to your link, which you can then use for building audiences across Instagram & Facebook.
Transcript
The full spoken transcript, split by chapter.
- 0:00Create a data set in Events Manager
- In Meta Events Manager, create a new data set and pick Web. Give it a name, then continue.
- 0:33Set up the Meta pixel
- Now set up the Meta pixel itself. Press next, then done.
- 0:53Skipping the Conversions API
- Continue — we don't need to connect the Conversions API for this.
- 1:08Copy your pixel ID into Linkly
- Go into Data sets and find your pixel: it's this pixel ID that you want. Paste it into Linkly and you can start collecting data in a better interface, and build audiences so you can retarget ads at the people who clicked.
