Klaviyo Link Shortener
Branded short links for every Klaviyo SMS and email send — under the 160-character SMS limit, on your own domain, with click tracking that survives an ESP migration. Free to start.
Free plan · Custom domain included · Works alongside Klaviyo SMS + Klaviyo Email · GDPR-compliant
Every character counts
Branded short links average ~18 characters — fit any send under the SMS character limit and keep email subject lines clean.
Trust the link, trust the send
Carriers and inbox filters trust links on real brand domains; generic shorteners are increasingly flagged.
Attribution that survives
Real-time click tracking per campaign, per recipient — analytics that survives even if you change platforms.
How Linkly + Klaviyo works
Three steps. No platform migration, no protocol change.
Add your branded domain to Linkly
One-time DNS step (15 minutes). Your domain (acme.co) starts serving short links — automatic SSL, no DNS expertise required.
Generate short links in Linkly
Via dashboard for one-off campaigns, browser extension for ad-hoc work, or REST API for programmatic per-segment or per-recipient links.
Paste into your Klaviyo message
SMS or email, any template, any segment. Every click reports back to Linkly's analytics in real time — separate from Klaviyo, so the data survives an ESP migration.
Built for Klaviyo
Branded, trackable, scriptable — every link you send runs on infrastructure that handles billions of clicks.
Branded short domains
Use your own brand domain (acme.co/promo) on every short link. One-time DNS setup, automatic SSL, unlimited links per domain.
Per-link analytics
Every short link reports geographic, device, and time-of-day click data. Tag links to roll up by segment, variant, or send window.
API for high-volume
Create up to 1,000 short links per API request. Webhook every click into your data warehouse. Build the integration in under a day.
Smart redirects
Route the same link to different destinations by country, device, or time. One link in the message, the right landing page for each recipient.
Setup — no code required
Klaviyo's SMS and email message authoring tools accept any URL. Drop a Linkly short link directly into the message body, or pull a programmatic short link from Linkly's API into your Klaviyo flow via webhook for per-recipient personalisation.
For technical teams that prefer a code path, see the URL Shortener API for cURL, Node, Python, Ruby, PHP, and Go examples.
Why branded links matter on Klaviyo
Klaviyo's built-in link shortener uses generic Klaviyo-owned domains. US carriers (Verizon, AT&T, T-Mobile) and SMS aggregators increasingly flag these generic shorteners as spam — particularly on promotional sends. Branded short links on your own domain look like real links, not wrapped third-party shortener URLs.
The character savings matter too: a typical SMS already includes greeting, offer, deadline, and link — easily 140+ characters before the URL. A branded short link is roughly 12 characters; a generic shortener is 14. The difference often decides whether a send fits in one SMS segment or splits into two, doubling your cost.
Industry research consistently reports meaningful CTR uplift — commonly in the 25–39% range — from branded short links versus generic shorteners. The mechanism is recognition: recipients trust links from the brand they expect.
Pricing that scales with your sends
Linkly's free plan is real — not a 14-day trial. For most Klaviyo teams it's enough to evaluate end-to-end before paying for anything.
Free
For prototyping and small sends
- 500 clicks / month
- 1 custom domain
- Full analytics + webhook API
- 1,000 API calls / month
- Community support
Growth
For teams shipping production traffic
- 50,000 clicks / month
- Unlimited custom domains
- 100,000 API calls / month
- Priority email support
- 99.9% uptime SLA
Enterprise
For high-volume senders
- Volume click pricing
- Dedicated infrastructure
- SSO + audit log + custom DPA
- Slack-based support
- Contractual SLA + service credits
Klaviyo link shortener — frequently asked questions
- What is the Klaviyo link shortener integration?
- Linkly works alongside Klaviyo — generate branded short links in Linkly (via dashboard or API), then paste them directly into your Klaviyo SMS or email messages. No native integration is required; Klaviyo's message authoring accepts any URL, and Linkly handles the shortening, branding, and click tracking layer.
- Why use a branded link shortener instead of Klaviyo's built-in one?
- Klaviyo's built-in shortener uses Klaviyo-owned domains, which carriers and inbox filters increasingly flag for SMS spam filtering. Branded short links on your own domain pass these filters reliably and improve recipient trust — CTR uplift of 25–39% is typical.
- Does this work with Klaviyo SMS, Klaviyo Email, or both?
- Both. Your Linkly branded short links work identically across Klaviyo SMS, Klaviyo Email, Klaviyo flows, segments, and broadcast campaigns. The same short link can also be used in social bios, print materials, and QR codes — one analytics surface across every channel.
- Do I need to write code?
- No. For most teams, generating short links in Linkly's dashboard and pasting them into Klaviyo is enough. Technical teams that want programmatic per-recipient links can use Linkly's REST API in a Klaviyo flow webhook.
- How does Linkly differ from Klaviyo's own URL tracking?
- Klaviyo tracks clicks on links it wraps in Klaviyo-owned tracking URLs — useful inside Klaviyo, but the data is locked to Klaviyo. Linkly tracks clicks at the Linkly redirect, on your own domain, separately from any ESP. That means analytics survives an ESP migration, and you get the same tracking layer across SMS, email, social, print, and QR.
- Can I update a link's destination after sending the campaign?
- Yes. Edit the Linkly short link's destination at any time after the send. Recipients tapping the same short link will be routed to the new destination. Useful for fixing a wrong landing page after a campaign goes live, or for re-using a link in a follow-up campaign with a different destination.
- What does this cost?
- Linkly's free plan handles up to 500 link clicks per month at no cost, including one custom domain. Growth plans scale with click volume — typical SMS teams sending 50k–500k Klaviyo messages per month land here. High-volume senders (1M+ messages/month) get bespoke Enterprise pricing.
- Will branded short links improve Klaviyo SMS deliverability?
- Generally yes for US sends. Verizon, AT&T, and T-Mobile apply spam-filtering rules that favour real brand domains over generic shorteners. Klaviyo customers who switch to branded short links typically see improved deliverability on promotional SMS — particularly on sends to numbers with prior carrier flags.
Start shipping branded Klaviyo links today
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