Smart Links, Explained — One Link That Sends Everyone to the Right Page
One short link that decides per click: route by the visitor's country, their device, or split traffic between two versions — and repoint the rules any time without the link changing.
Transcript
The full spoken transcript, split by chapter.
- 0:00What is a smart link?
- A normal link points one way, forever. A smart link decides. Per click. Who's clicking? Where are they? Which version of the page should they get? In the next two minutes: the three kinds of smart routing built into every Linkly link, and how to pick the right one.
- 0:15How smart links decide
- Here's the idea. One short link sits in front of your destination, and on every click it can ask a question first. Ask where. UK visitors land on the UK page, while Americans get the US page. Ask what device. iPhones go to the App Store, Androids to the Play Store. Or don't ask at all. Rotate: split the traffic between two versions, and A/B test anything.
- 0:37The three routing modes
- In Linkly, every new link offers the same three choices. Redirect by country, by device, or rotate. Pick country, and you're mapping nations to pages. Swap to device, and it's platforms instead. Or rotate. Set the percentages, and the link splits traffic all by itself. One rule set per link. Pick the question that matters for this campaign.
- 1:00Which mode for which job
- So which one? Selling worldwide? Country. Promoting an app? Device. Testing two landing pages? Rotate. And whichever you pick, every click is tracked the same way.
- 1:10Repoint it any time
- So: stop pointing one way. Put a smart link in front, and let it ask the right question. And if the answer changes later, just repoint it. The rules and destinations are editable any time, and the link itself never changes. Everything you need is just below this video.
