# Linkly — Full Content for LLMs

> Linkly (linklyhq.com) is a marketing-focused URL shortener, link-management, and click-tracking platform. Create branded short links and QR codes on your own custom domain, track every click with detailed analytics, fire retargeting pixels, route visitors by country or device, and automate everything through a REST API, a command-line tool, and an MCP server.

This file concatenates the full text of Linkly's support documentation, blog, and release notes for LLM ingestion. It is auto-generated; see https://linklyhq.com/llms.txt for a concise index.

Generated: 2026-08-11T22:18:53.185Z
Sections: Documentation (137), Blog (121), Release notes (163)

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# Documentation

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# How to Make TikTok Links Open in the App

> Learn how to create deep links that open TikTok videos directly in the TikTok app instead of the mobile website, on iOS and Android.

Source: https://linklyhq.com/support/tiktok-open-links-in-app

# How to Get TikTok Links to Open the App Directly
When you share a TikTok video anywhere outside TikTok — an Instagram bio, a YouTube description, a newsletter — you want it to open in the TikTok app, where viewers are signed in and one tap away from following you. Opened in a mobile browser instead, the same video plays behind login prompts and app banners, and the follow rarely happens.
TikTok's link formats are messier than most platforms', so this guide covers what reliably works, what to avoid, and how to handle viewers who don't have the app.

## The direct method: TikTok's video scheme

1. **Start from the full video URL.** — You need the long form with the username and the numeric video ID:

`https://www.tiktok.com/@yourhandle/video/7106594312292453675`

If you have a short share link like `vm.tiktok.com/xyz`, open it in a browser first and copy the full URL it lands on — the short form doesn't contain the video ID.

2. **Take the video ID and build the scheme link.** — The number after `/video/` is the video ID. Put it into TikTok's scheme:

`snssdk1233://aweme/detail/7106594312292453675`

(`snssdk1233` is TikTok's internal app identifier — it looks odd, but it's the scheme the app registers.)

3. **Use the new link.** — On a phone with TikTok installed, this opens the video straight in the app.

## The catch: no fallback, and scheme quirks

**If TikTok isn't installed, a `snssdk1233://` link does nothing** — there's no web page behind it, so the tap dead-ends unless you add device detection and a fallback.

**TikTok's schemes also vary more than other platforms'.** Different sources document `snssdk1233://`, `aweme://`, and `tiktok://` forms, and behaviour differs between iOS and Android. What works from one context can no-op in another — which makes TikTok the strongest case on this site for letting a service handle the per-device logic.

Linkly's [**Open in app**](https://linklyhq.com/support/open-in-app) feature does exactly that: paste the normal video URL and each viewer gets the right link for their device — the app when it's installed, the App Store, Google Play, or the website when it isn't — with your [click tracking](https://linklyhq.com/support/click-tracking) and retargeting pixels firing before the handoff. You can preview what it generates for any TikTok URL with the free [deep link tester](https://linklyhq.com/tools/deep-link-tester).

## Platform-specific information for developers

### iOS
Standard `https://www.tiktok.com` links open the app via Universal Links from Safari and Messages — but not from inside other apps' browsers (Instagram's, notably), which is where creator links get tapped. There, a scheme link fired on a user tap is the reliable path. Some sources report `aweme://` as the iOS-native form; `snssdk1233://` is the widely used one.

### Android: Intent URLs
On Android the robust approach is an Intent URL built on TikTok's https App Link, pinned to the TikTok package, with an explicit fallback:

`intent://www.tiktok.com/@yourhandle/video/7106594312292453675#Intent;scheme=https;package=com.zhiliaoapp.musically;S.browser_fallback_url=https://play.google.com/store/apps/details?id=com.zhiliaoapp.musically;end`

This opens the app when installed and sends everyone else to the Play Store (or any fallback you choose).

## TikTok app link FAQs

### Can I deep link to my TikTok profile instead of a video?

Not reliably from a public URL. TikTok's profile scheme wants an internal numeric user ID, not your @handle, and there's no public way to look it up. Share a normal profile link, or link to a pinned video instead — video IDs are right there in the URL.

### Why doesn't my vm.tiktok.com share link work for this?

Those short links are redirects that don't contain the video ID. Open the short link in a browser, let it resolve, and copy the full /@handle/video/... URL it lands on.

### What happens if the viewer doesn't have TikTok installed?

A raw scheme link does nothing. A Linkly link falls back automatically — to the App Store, Google Play, or the website, depending on how you set it up.

### What happens on desktop?

With a Linkly link, desktop viewers simply get the normal tiktok.com page — the app behaviour only applies on phones and tablets.

---

# How to Make Twitch Links Open in the App

> Learn how to create deep links that open a Twitch channel or live stream directly in the Twitch app, using Twitch's officially documented link formats.

Source: https://linklyhq.com/support/twitch-open-links-in-app

# How to Get Twitch Links to Open the App Directly
A follow is one tap in the Twitch app — the viewer is already signed in. The same link opened in a mobile browser lands on a login wall. If you're promoting your stream on TikTok, Instagram, or X, whether the app opens is the difference between gaining a follower and losing one.
Twitch is one of the few platforms that officially documents its deep link formats, which makes this one refreshingly reliable.

## The direct method: the twitch:// scheme

1. **Take your channel URL.** — For example:

`https://www.twitch.tv/yourchannel`

2. **Rewrite it with the twitch:// scheme.** — To send viewers straight to the live stream:

`twitch://stream/yourchannel`

Or to the channel page (with VODs and the activity feed):

`twitch://channel/yourchannel`

Both formats come from Twitch's official mobile deep link documentation.

3. **Use the new link.** — On a phone with Twitch installed, the link opens the app directly — `stream` lands on the live player, `channel` on your profile.

## The catch: no fallback, and in-app browsers

**If the Twitch app isn't installed, a `twitch://` link does nothing.** There's no web page behind the scheme, so viewers without the app hit a dead end unless you add device detection and a fallback.

**And the social in-app browsers — where your promo clips get tapped — ignore the automatic app-opening** that Safari and Chrome do. A plain `twitch.tv` link tapped from a TikTok bio opens the mobile site inside TikTok's browser, logged out.

Linkly's [**Open in app**](https://linklyhq.com/support/open-in-app) feature handles it end to end: paste your normal channel URL, and each viewer gets the right behaviour for their device — the app when it's installed, the App Store, Google Play, or the website when it isn't — including from TikTok and Instagram bios. Your [click tracking](https://linklyhq.com/support/click-tracking) still counts every tap. Preview what it generates with the free [deep link tester](https://linklyhq.com/tools/deep-link-tester).

## Platform-specific information for developers

Twitch documents its full set of mobile deep links (streams, channels, VODs, games, categories) at [dev.twitch.tv/docs/mobile-deeplinks](https://dev.twitch.tv/docs/mobile-deeplinks/) — including alternate query forms like `twitch://open?stream=yourchannel`.

### Android: Intent URLs
For a scheme link with a built-in fallback on Android, wrap it as an Intent URL pinned to the Twitch package:

`intent://stream/yourchannel#Intent;scheme=twitch;package=tv.twitch.android.app;S.browser_fallback_url=https://www.twitch.tv/yourchannel;end`

This opens the app when installed and falls back to the website (or the Play Store, if you prefer) when it isn't.

## Twitch app link FAQs

### Should I link to the stream or the channel?

Use `stream` when you're live — it drops viewers straight into the player. Use `channel` for bios and evergreen links, since it works whether or not you're currently streaming.

### Can I deep link to a specific VOD or clip?

Twitch's documentation covers VOD links (`twitch://video/<id>`), but for share-anywhere reliability a channel link is the safer bet — clips in particular are best shared as normal web links.

### What happens on desktop?

With a Linkly link, desktop viewers just get twitch.tv as normal — the app behaviour only applies on mobile devices.

### Why does my Twitch link open inside TikTok's browser?

TikTok's in-app browser deliberately ignores the mechanism that normally opens apps from web links. You need an explicit app link triggered on tap — which is what Linkly's Open in app feature does.

---

# How to Make Apple Music Links Open in the App

> Learn how to create deep links that open Apple Music albums, playlists, and songs directly in the app on iPhone and Android.

Source: https://linklyhq.com/support/apple-music-open-links-in-app

# How to Get Apple Music Links to Open the App Directly
When a fan taps your Apple Music link, you want the album to open in the Music app — where they're signed in and can add it to their library — not in a web preview.
Apple Music is one of the friendlier apps for this: on iPhone, a simple protocol swap works. This guide covers that, the Android side (which most guides get wrong), and how to handle listeners who don't have the app.

## The simple method: the music:// scheme (iOS)

1. **Take any standard Apple Music URL.** — For example, an album link:

`https://music.apple.com/us/album/1989-taylors-version/1708308989`

The same method works for `playlist`, `song`, and `artist` links.

2. **Replace 'https://' with 'music://'.** — The new link:

`music://music.apple.com/us/album/1989-taylors-version/1708308989`

3. **Use the new link.** — On an iPhone with Apple Music installed this opens the album straight in the Music app.

## The catch: Android, fallbacks, and in-app browsers

**The `music://` trick is iOS-only.** Older guides suggest `musics://` for Android, but there's no evidence the Android Apple Music app supports it — the reliable Android route is an Intent URL (below).

**If Apple Music isn't installed, a `music://` link does nothing** — no error, no web page, just a dead tap.

**And the in-app browsers on TikTok and Instagram ignore the automatic app-opening** that Safari performs, so a plain `music.apple.com` link tapped from a link in bio opens the web preview inside the social app.

Linkly's [**Open in app**](https://linklyhq.com/support/open-in-app) feature covers all three: paste a normal Apple Music URL and it opens the app on iPhone and Android when installed, falls back to the App Store, Google Play, or the website when it isn't, and works from social in-app browsers — with your [click tracking](https://linklyhq.com/support/click-tracking) and retargeting pixels firing on the way through. You can preview the generated links with the free [deep link tester](https://linklyhq.com/tools/deep-link-tester).

## Platform-specific information for developers

### iOS: Universal Links
In Safari, Messages, and the Camera app, standard `https://music.apple.com` links already open the Music app via Universal Links. The `music://` scheme matters in the contexts that ignore Universal Links — chiefly social in-app browsers.

### Android: Intent URLs
Apple Music for Android responds to its https App Link. The robust form pins the intent to the package with an explicit fallback:

`intent://music.apple.com/us/album/1989-taylors-version/1708308989#Intent;scheme=https;package=com.apple.android.music;S.browser_fallback_url=https://play.google.com/store/apps/details?id=com.apple.android.music;end`

This opens the app when installed and sends everyone else to Google Play (or any fallback you choose).

## Apple Music app link FAQs

### Do artist pre-add and marketing links work the same way?

Pre-add links are standard music.apple.com URLs, so the same rewriting applies. Behind a Linkly link you also get click counts and retargeting on your campaign.

### Is there really an Apple Music app on Android?

Yes — Apple ships Apple Music for Android on Google Play, and the Intent URL above opens it directly. The `musics://` scheme you'll see in older guides is unreliable there.

### What happens on desktop?

A `music://` link can open the Music app on a Mac. A Linkly link detects the device and sends desktop visitors to the normal web page instead, which is usually what you want.

### Does the country code in the URL matter?

Keep it. The /us/, /gb/ etc. segment is part of the canonical URL; listeners are redirected to their own storefront automatically when needed.

---

# How to Make Amazon Links Open in the App

> Learn how to create deep links that open Amazon product pages directly in the Amazon shopping app — including regional stores and affiliate links.

Source: https://linklyhq.com/support/amazon-open-links-in-app

# How to Get Amazon Links to Open the App Directly
Shoppers convert better in the Amazon app: they're signed in, one-tap checkout works, and nobody has to squint at a mobile web page. If you're an affiliate or sell on Amazon, sending people to the app instead of the browser is one of the easiest conversion wins available.
This guide shows the link format that opens the Amazon app directly, how it works across regional stores, and how to keep your affiliate attribution intact.

## The direct method: Amazon's app scheme

1. **Find the product's ASIN in the URL.** — Every Amazon product URL contains a 10-character product ID (the ASIN) after `/dp/`:

`https://www.amazon.com/dp/B08N5WRWNW`

Longer URLs work too — the ASIN is the part you need.

2. **Rewrite it with the Amazon app scheme.** — Replace `https://www.` with `com.amazon.mobile.shopping.web://`:

`com.amazon.mobile.shopping.web://amazon.com/dp/B08N5WRWNW`

Regional stores keep their own domain — a UK product becomes `com.amazon.mobile.shopping.web://amazon.co.uk/dp/B08N5WRWNW`, and the same pattern works for .de, .co.jp, and the rest.

3. **Use the new link.** — On a phone with the Amazon app installed, this opens the product page straight in the app, in the right regional store.

## The catch: no fallback, and in-app browsers

**If the Amazon app isn't installed, the scheme link does nothing** — there's no web page behind it. You need device detection to fall back to the normal product URL or the app store.

**The in-app browsers on TikTok, Instagram, and Facebook make it worse.** They ignore the automatic app-opening that Safari and Chrome perform, so a normal Amazon link tapped from a link in bio opens the mobile website inside the social app — where the shopper isn't signed in.

Linkly's [**Open in app**](https://linklyhq.com/support/open-in-app) feature handles the whole flow: paste a normal Amazon URL and it opens the app when installed (preserving the regional store), falls back to the App Store, Google Play, or the website when it isn't, and works from social in-app browsers. Your [click tracking](https://linklyhq.com/support/click-tracking) and retargeting pixels fire before the handoff. Preview the generated links for any product URL with the free [deep link tester](https://linklyhq.com/tools/deep-link-tester).

## Notes for affiliates

Attribution parameters like `tag=` live on the web URL, and Amazon's attribution carries through the app handoff when the link preserves them. Keep your full affiliate URL as the destination — don't strip parameters when constructing app links. A Linkly link keeps the destination URL exactly as you entered it, so your affiliate tag survives, and [link cloaking](https://linklyhq.com/support/link-cloaking) can tidy the visible URL without touching attribution.

## Platform-specific information for developers

### iOS: Universal Links, until they aren't
In Safari and other "clean" contexts, standard `https://www.amazon.com` links already open the Amazon app via Universal Links. Inside social in-app browsers they don't — which is why the explicit scheme above exists.

### Android: Intent URLs
The robust Android form is an Intent URL pinned to the Amazon shopping package with an explicit fallback:

`intent://amazon.com/dp/B08N5WRWNW#Intent;scheme=com.amazon.mobile.shopping.web;package=com.amazon.mShop.android.shopping;S.browser_fallback_url=https://www.amazon.com/dp/B08N5WRWNW;end`

## Amazon app link FAQs

### Does this work for regional Amazon stores?

Yes. The scheme keeps the store domain, so amazon.co.uk, amazon.de, amazon.co.jp and the rest all open in the app on their own store — shoppers land in the marketplace they actually buy from.

### Will my affiliate tag still count?

Keep the tag on the destination URL and it carries through. Don't hand-strip URL parameters when building app links — or use a Linkly link, which preserves the destination exactly as entered.

### What about links to searches or storefronts?

The /dp/ product format is the reliable one. Searches, carts, and storefront pages don't have a stable public app-link format — for those, a normal web link is the safe choice.

### What happens on desktop?

With a Linkly link, desktop visitors simply get the normal Amazon website — the app behaviour only applies on phones and tablets.

---

# How to Make Spotify Links Open in the App

> Learn how to create deep links that open Spotify tracks, playlists, and podcasts directly in the app — and why the usual protocol-swap trick doesn't work for Spotify.

Source: https://linklyhq.com/support/spotify-open-links-in-app

# How to Get Spotify Links to Open the App Directly
When you share a Spotify link, you want it to open the Spotify app — where your listener is signed in, can follow you, and can save the track — not a stripped-down web preview asking them to log in.
Spotify is trickier than most apps here. The trick that works for YouTube and Apple Music — swapping `https://` for the app's own scheme — **does not work** for Spotify. Links like `spotify://open.spotify.com/track/…` look right but never open the app. This guide covers the format that actually works, and how to handle listeners who don't have the app.

## The working method: Spotify's colon-form URI

1. **Take any standard Spotify URL.** — For example, a track link:

`https://open.spotify.com/track/4cOdK2wGLETKBW3PvgPWqT`

The same method works for `album`, `playlist`, `artist`, `show` (podcast), and `episode` links.

2. **Rewrite it as spotify:type:id.** — Take the type (`track`) and the ID (the code after it), and join them with colons:

`spotify:track:4cOdK2wGLETKBW3PvgPWqT`

Note there are no slashes and no `//` — Spotify registers the colon form, not a web-style URL.

3. **Use the new link.** — On a phone with Spotify installed, this URI opens the track straight in the app. A playlist works the same way: `spotify:playlist:37i9dQZF1DXcBWIGoYBM5M`.

## The catch: no fallback, and in-app browsers

**If Spotify isn't installed, a `spotify:` link simply does nothing.** There's no web page behind it to fall back to, so on a fresh phone your listener hits a dead end.

**And the place you most want this — your link in bio — is the hardest.** The mini-browsers inside TikTok and Instagram deliberately ignore the automatic app-opening that Safari and Chrome do, so a plain `open.spotify.com` link tapped from a bio opens the cramped in-app web player instead of the app.

Linkly's [**Open in app**](https://linklyhq.com/support/open-in-app) feature handles both problems: paste a normal Spotify URL, and it generates the right app link per device — opening the Spotify app when it's installed, and falling back to the App Store, Google Play, or the web player when it isn't. It's built to work from TikTok and Instagram bios, and your [click tracking and retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels) still fire on the way through. You can preview what it generates for any URL with the free [deep link tester](https://linklyhq.com/tools/deep-link-tester).

## Platform-specific information for developers

### iOS: Universal Links, until they aren't
In Safari, Chrome, Messages, and the Camera app, standard `https://open.spotify.com` links already open the Spotify app on iOS via Universal Links — no special link needed. But Universal Links don't fire inside the TikTok, Instagram, or Facebook in-app browsers, which is exactly where creator links get tapped. There, the `spotify:` scheme (triggered on a user tap) is the reliable path.

### Android: Intent URLs
On Android the robust approach is an Intent URL built on Spotify's https App Link, pinned to the Spotify package, with an explicit fallback:

`intent://open.spotify.com/track/4cOdK2wGLETKBW3PvgPWqT#Intent;scheme=https;package=com.spotify.music;S.browser_fallback_url=https://play.google.com/store/apps/details?id=com.spotify.music;end`

This opens the app if it's installed and sends everyone else to the Play Store (or any fallback URL you choose).

## Spotify app link FAQs

### Why doesn't spotify://open.spotify.com/... work?

Because Spotify registers the colon form `spotify:type:id`, not a web-style URL. In `spotify://open.spotify.com/…` the domain gets treated as part of the URI structure the app doesn't recognise, so nothing opens. Several older guides still show that broken form.

### Does this work for podcasts?

Yes — podcast shows and episodes use the same pattern, with `show` and `episode` as the type, e.g. `spotify:episode:ID`.

### What happens on desktop?

A `spotify:` URI on desktop opens the Spotify desktop app if installed. A Linkly link goes one better — it detects the device and sends desktop visitors to the normal web player.

### Will my Spotify pre-save or promo campaign still track clicks?

With a plain `spotify:` URI, no — there's nothing in the middle to count the click. Putting the link behind Linkly gives you click analytics and retargeting pixels before the app opens.

---

# Conversion Tracking — Attribute Sales to Short Links

> See which short links actually produce sales. Connect your existing Google Analytics 4 setup and Linkly attributes every purchase back to the click that caused it.

Source: https://linklyhq.com/support/conversion-tracking

# Conversion Tracking

Click counts tell you a link was popular. They don't tell you it made any money.

Conversion tracking closes that gap. When someone clicks a Linkly link and later buys something, Linkly records the sale against the link that sent them — so you can see revenue per link, not just traffic per link.

## How it works

When conversion tracking is enabled on a link, Linkly adds a short identifier to the destination URL as it redirects:

```
https://yourstore.com/product?linkly_cid=2ejmw.01KYT5RTSHNMMPWWQ18V570TVG
```

That identifier names the click — not the person. It is remembered on the visitor's own device, and when a purchase happens it is sent back to Linkly so the sale can be matched to the click. If a purchase can't be matched to a link, Linkly discards it: your store is already the record of your sales, and Linkly's job is only to say which link earned them.

## Choosing an integration

There are two ways to report a sale, and you only need one.

| Integration | Best for | Setup |
|-------------|----------|-------|
| **Google Analytics 4** | Any site already using GA4 | Add one script tag |
| **API** | Custom checkouts, server-side reporting | One HTTP request per sale |

A dedicated Shopify app is in development. Until it is released, Shopify stores can use the Google Analytics 4 method below, which works on any platform.

### Google Analytics 4

If your site already sends purchases to GA4, Linkly can read the same event — no second integration and no changes to your existing tracking.

Add this to every page:

```html
<script src="https://cdn.linklyhq.com/linkly.js" async></script>
```

There is nothing to configure and no key to copy — the attribution identifier already names the link, and a link belongs to one workspace, so Linkly works out where the sale belongs on its own.

Linkly watches for the GA4 `purchase` event and records a conversion when one fires, reading the transaction ID, value and currency from the event you're already sending. It works with gtag.js and with Google Tag Manager.

To track something other than purchases, list the events you want:

```html
<script src="https://cdn.linklyhq.com/linkly.js" data-ga4-events="purchase,generate_lead" async></script>
```

To turn the GA4 bridge off and report conversions yourself, add `data-ga4="false"`.

### Reporting a sale yourself

For a custom checkout, report the sale from your own code:

```js
linkly('track', 'purchase', { amount_cents: 4999, currency: 'USD', event_id: 'order-1234' });
```

Server-side reporting is more reliable and is the better choice where you have the option, because it can't be blocked by the browser. Read the attribution identifier with `linkly('id')`, send it to your backend along with the order, and report the sale from there.

## Making sure it works

Always send an **event ID** — your order number is ideal. Linkly uses it to recognise a sale it has already seen, which is what stops a purchase being counted twice when a customer refreshes the confirmation page.

A few things worth knowing:

- **Only clicks on tracked links count.** Conversion tracking is enabled per link, so turn it on for the links you want measured.
- **A sale is credited to the most recent link the visitor clicked.** If someone clicks two of your links, the later one gets the credit.
- **Attribution isn't instant to set up.** A conversion can only be matched if the visitor arrived through a tracked link after the integration was live, so give it a day or so before judging the numbers.

## Privacy

The identifier Linkly adds to your links is random. It identifies a click, not a person, and it carries no personal information — it can't be traced to an individual by anyone who sees it.

Where an integration sends customer details, Linkly stores them separately from the sale itself, so a deletion request removes the person without destroying the record of which link earned the revenue.

## Troubleshooting

**No conversions are appearing.** Check the link has conversion tracking enabled, then click it yourself and confirm `linkly_cid` appears in the address bar on arrival. If it doesn't, the link isn't tracked.

**GA4 purchases aren't recorded.** Confirm the `purchase` event actually fires by watching GA4's DebugView while placing a test order. Linkly reads the same event, so if GA4 doesn't receive it, neither will Linkly.

**Numbers don't match my store exactly.** They shouldn't. Linkly counts only sales it can trace to one of your links; your store counts every sale. A gap between the two is the point of the feature, not a fault.

---

# How to Open a Link Directly in the App on iPhone & Android

> How to open a link directly in the app on iPhone and Android. Turn a normal web link into one that opens inside the native app — Amazon, YouTube, Spotify, Instagram, TikTok — with a fallback to the app store or website when the app isn't installed.

Source: https://linklyhq.com/support/open-in-app

# How to Open a Link Directly in the App on iPhone & Android

## What is "Open in app"?

Normally, a link to something like an Amazon product or a Spotify track opens in the phone's **mobile browser**, even when the person already has the app installed. That's a worse experience — and for shopping and media links, it converts far worse than the native app.

**Open in app** (also known as **[app deep linking](https://linklyhq.com/features/deep-links)**) turns a single link into one that opens your content *inside* the native app. Tap an Amazon link and the Amazon app opens straight to the product. Tap a Spotify link and the track starts playing in Spotify. If the app isn't installed, the person is sent to the app store to get it — or to the normal website. On a desktop, the link opens the website as usual.

Best of all, it works **without any SDK or changes to the destination app** — Linkly handles the technical details for you.

## How it works

When someone taps your link on a phone, Linkly serves a lightweight page that tries to open the destination inside the app:

- **App installed** → it opens directly to your content.
- **App not installed** → it falls back to the app store to install it (or to the website).
- **On desktop** → it opens the website normally.

This is what makes it work from places where links usually break out to the browser, like the **link in bio** on TikTok and Instagram.

### Supported apps

Linkly recognises links from many popular apps and fills in the technical settings for you automatically, including:

**Amazon** (all regional stores), **YouTube**, **Spotify**, **Apple Music**, **Instagram**, **TikTok**, **X**, **Pinterest**, **Snapchat**, **WhatsApp**, **Telegram**, **Twitch**, **Netflix**, **Vimeo**, **IMDb**, **eBay**, **Etsy**, **AliExpress** and **Yelp**.

For any other app, you can enter the app's link details by hand under **Edit app link details**.

## When you need it — and when your phone already handles it

Modern phones can already open some links in the app on their own. On iOS this is called **Universal Links**, and on Android it's **App Links**: when you tap a big-brand link (like Amazon or YouTube) in **Safari, Chrome, the Camera / QR scanner, or Messages**, the operating system opens the app directly — no help needed.

So in those "clean" contexts you don't need **Open in app** for the major apps. If you scan a QR code and the app opens, that's your phone doing it — the same would happen with the feature switched off.

**The gap is social apps.** The mini-browsers *inside* TikTok, Instagram, Facebook and Snapchat **deliberately ignore** Universal Links and App Links. So a normal link tapped from a **link in bio** opens your page in that cramped in-app browser instead of the real app — which looks worse and converts worse.

That's exactly where Open in app steps in. **Linkly only takes over inside these in-app browsers** and stays out of the way everywhere else — so your phone's own app-opening keeps working normally, and turning the feature on never makes your other links worse.

### How to test it properly

Because your phone already opens apps from QR codes and Safari, **don't test with a QR scan or by pasting into Safari** — the app will open whether or not the feature is on. Instead:

- Put your short link in a **TikTok or Instagram bio** (or send it in a DM) and tap it **from inside that app**.
- With Open in app **off**, it opens your page in the in-app browser.
- With it **on**, it opens the native app.

That's the real-world test that shows the difference. To preview the exact iOS and Android deep links for any URL before you publish, paste it into our [free deep link tester](https://linklyhq.com/tools/deep-link-tester).

## How to make a link open in an app

1. **Click **Create New Link** from the menu.**

2. **Paste your **Destination** — for example an Amazon product, a YouTube video, or a Spotify track.**

3. **When Linkly recognises the app, a prompt appears under the destination. Click **Open in app**.** — You can also scroll to the **Open in app** section and switch it on manually.

4. **Linkly detects the app and fills in the settings automatically.** — To fine-tune the app link or set it up for an unsupported app, expand **Edit app link details**.

5. **Click **Save Link** to get your link and test it on a phone.**

## Deep links vs app store redirects

These two features sound similar but do different things:

- An **[app store redirect](https://linklyhq.com/support/app-redirects)** sends iPhone users to the Apple App Store and Android users to Google Play. It's about getting people to *install* an app.
- **Open in app** goes a step further and opens your specific content *inside* an app the person already has installed — with the app store as the fallback.

Many marketers use both together.

### Where it works best

- **Link in bio** on TikTok and Instagram, where normal links open in a limited in-app browser.
- **Affiliate and shopping links** — the Amazon app converts much better than the mobile web.
- **Music and video promotion** — open a track or video straight in Spotify, Apple Music, or YouTube.
- **QR codes** on print and packaging — the same code opens the app on a phone and the website on a desktop.

## Open in app FAQs

### What happens if the person doesn't have the app installed?

They're automatically sent to the app store to install it (or to the website, depending on how you set the link up). Nothing dead-ends — there's always a fallback.

### Do I need an SDK or to change my app?

No. For the supported apps, Linkly opens the app using its published link format, so there's nothing to install and no code to change. You just paste a link and switch Open in app on.

### Does it work on desktop?

Yes — on a desktop or laptop, the link simply opens the destination website as normal. The app-opening behaviour only applies on mobile devices, where the app can be installed.

### Do I need this if my phone already opens some links in the app?

In "clean" contexts — Safari, the Camera or QR scanner, and Messages — iOS and Android already open big-brand apps on their own via Universal Links and App Links, so you don't need Open in app there. Its job is the mini-browsers inside social apps like TikTok, Instagram and Facebook, which ignore those mechanisms and would otherwise open your link in their built-in browser. Linkly only steps in inside those in-app browsers and leaves everything else untouched.

### What's the best way to test it?

Don't test with a QR code or by pasting the link into Safari — your phone opens the app there anyway, whether or not the feature is on. Instead, put the link in a TikTok or Instagram bio and tap it from inside that app. With Open in app on it opens the native app; with it off it opens your page in the in-app browser.

### Which apps are supported?

Linkly automatically recognises links from many popular apps, including Amazon (all regional stores), YouTube, Spotify, Apple Music, Instagram, TikTok, X, Pinterest, Snapchat, WhatsApp, Telegram, Twitch, Netflix, Vimeo, IMDb, eBay, Etsy, AliExpress and Yelp.

For any other app, you can enter the app's link scheme and store links yourself under **Edit app link details**.

### How is this different from an app store redirect?

An app store redirect sends people to the App Store or Google Play to install an app. Open in app opens your specific content inside an app the person already has installed, falling back to the store only if it isn't. See our guide to [app store redirect links](https://linklyhq.com/support/app-redirects).

### Can I still track clicks and add tracking pixels?

Yes. Open in app works alongside Linkly's full click analytics, and any retargeting pixels you've added to the link still fire before the app opens.

**Available on:** Pro, Business, Enterprise plans

---

# Google Ads Tracking Template

> Use Linkly as a certified Google Ads click tracker. Set up a tracking template for any link and measure every ad click without adding a redirect in the user's path.

Source: https://linklyhq.com/support/google-ads-tracking-template

# Google Ads Tracking Template

Linkly can act as a **certified Google Ads click tracker**, recording every ad click against a specific link in your account — without slowing down the user's journey to your landing page.

## How it works

Google Ads uses **parallel tracking**: when someone clicks your ad, Google sends the user directly to your landing page and simultaneously fires a background beacon to your tracking template URL. Linkly receives that beacon, records the click (including the Google Click ID), and returns immediately. There is no extra redirect in the user's path.

This is different from older redirect-based tracking. Because the tracker runs in the background, it has no effect on page-load speed or ad quality scores.

## How to set up a Google Ads tracking template with Linkly

1. **Open a link's edit page.** — Go to **Links**, find the link you want to track in Google Ads, and click **Edit**.

2. **Scroll to the **Tracking** section and expand **Google Ads tracking template**.** — The section is collapsed by default. Click it to reveal your personalised tracking template URL.

3. **Click the copy button to copy the tracking template URL.** — The URL looks like: `https://linklytrack.com/track/your-domain.com/your-slug?redirect_url={lpurl}`. The `{lpurl}` part is a Google ValueTrack parameter — leave it exactly as-is. Google fills it in with your landing page URL at click time.

4. **Open Google Ads and go to **Settings → Account settings → Tracking**.** — You can also set the tracking template at campaign or ad-group level if you only want to track specific campaigns.

5. **Paste the tracking template URL into the **Tracking template** field and save.**

6. **Click the **Test** button in Google Ads to verify the template resolves correctly.** — Google will check that the URL responds and that `{lpurl}` is present. Once the test passes, your ad clicks will start appearing in your Linkly link analytics.

## What gets recorded

For each ad click Linkly records:
- **Click count** — appears in your link's analytics alongside organic clicks.
- **Google Click ID (gclid)** — stored with the click for future use, such as offline conversion import back to Google Ads.
- **Destination URL** — the landing page Google substituted for `{lpurl}`.

Ad clicks are tagged with `source: gads` in the click data, so they can be distinguished from organic clicks in analytics queries.

## About linklytrack.com

All tracking templates use the domain **linklytrack.com**, which is Linkly's dedicated Google Ads tracking domain. Google's certified click tracker programme requires a single approved domain per tracker provider. Using your own custom Linkly domain in the tracking template would not be approved by Google, so all ad traffic routes through linklytrack.com regardless of which custom domain your short link normally uses.

## Frequently asked questions

### Does using a tracking template slow down my ads?

No. Google's parallel tracking sends users directly to your landing page. The tracking template is fired as a background request and has no effect on how fast your landing page loads or on your ad quality score.

### Do ad clicks count towards my Linkly click allowance?

Yes. Each ad click recorded through the tracking template counts as one click in your Linkly account, the same as an organic click on the same link.

### What is {lpurl} and should I change it?

`{lpurl}` is a Google ValueTrack parameter. When your ad is served, Google automatically replaces it with your landing page URL. You should leave it exactly as-is in the tracking template — do not substitute a real URL.

### Can I use the tracking template with any Linkly link?

Yes. Every saved link in Linkly has its own tracking template URL, generated from that link's domain and slug. Open the link's edit page, expand the **Google Ads tracking template** section, and copy the URL.

### Can I set the tracking template at account level to cover all my ads?

You can set one tracking template at account level, but each template URL is specific to one Linkly link. If you want to track multiple ads against different Linkly links, set the tracking template at campaign or ad-group level, using the appropriate link's template for each.

### My ads are showing a policy violation for an unapproved click tracker. What should I do?

Linkly's tracking domain (linklytrack.com) is built to meet Google's transparency requirements for certified click trackers and is pending Google's formal certification. If you see a policy violation, contact Linkly support and we can advise on next steps.

### Where can I see which clicks came from Google Ads?

Ad clicks are mixed into your standard link analytics. They are tagged internally with `source=gads`, which means they can be filtered in a BigQuery export if you have the analytics integration set up. A dedicated Google Ads view in the dashboard is planned.

**Available on:** Free, Pro, Business, Enterprise plans

---

# Retargeting & Remarketing Pixels: How to Add Them to a Link

> What is a retargeting pixel — and how do you add one to a link? Fire Meta, TikTok, LinkedIn, Google and 6 more retargeting and remarketing pixels automatically on every click, with no code.

Source: https://linklyhq.com/support/retargeting-tracking-pixels

# Retargeting & Remarketing Pixels: How to Add Them to a Link

A **retargeting pixel** — also called a **remarketing pixel** — lets you tag everyone who clicks your link and re-engage them later with targeted ads. Linkly fires it automatically on every click, with no code: pick a platform, paste your ID, and save.

## What is a retargeting pixel?

A **retargeting pixel** is a small, invisible snippet of code that an ad network uses to recognise someone who has interacted with your brand. When that person clicks your link, the pixel fires and quietly adds them to a retargeting **audience** — a list of warm prospects you can advertise to later, for higher conversion rates and a better return on ad spend.

A pixel normally lives in the `<head>` of a website. Linkly fires it the moment someone clicks your short link instead — so you can retarget people from a link you share anywhere, even when you don't own the destination page.

## Retargeting vs remarketing: what's the difference?

**Retargeting** and **remarketing** are two names for the same thing: showing ads to people who already engaged with you. The wording just varies by network — Google Ads calls it *remarketing*, while Meta, TikTok, LinkedIn and most others call it *retargeting*. A **remarketing pixel** and a **retargeting pixel** are therefore the same tool, and every platform Linkly supports works the same way: paste an ID, and Linkly does the rest.

## Supported pixels and tags

Linkly has **built-in, code-free support for every major advertising and analytics pixel**. Each platform below has a dedicated integration — you only need to paste its ID:

* **Meta Pixel** — Pixel ID
* **TikTok Pixel** — Pixel ID
* **LinkedIn Insight Tag** — Partner ID
* **X Pixel** — Pixel ID
* **Pinterest Tag** — Tag ID
* **Microsoft Advertising (UET)** — UET Tag ID
* **Snap Pixel** — Pixel ID
* **Reddit Pixel** — Advertiser ID
* **Google Analytics (GA4)** — Measurement ID
* **Google Tag Manager** — Container ID

Need something else? Use the **Custom tracking scripts** section to paste your own `<head>` and `<body>` code for any pixel or script Linkly doesn't list natively.

Linkly is a privacy-focused platform. The retargeting is handled by the ad networks themselves, not by Linkly — Linkly simply fires the pixels automatically on each click.

## Which audience does each network build?

Everyone your pixel tags is added to an **audience**. Each ad network gives it its own name:

* Meta Custom Audiences (using the [Meta Pixel](https://linklyhq.com/support/add-facebook-pixel-to-a-link))
* [TikTok](https://linklyhq.com/support/tiktok-pixel) audiences
* [LinkedIn](https://linklyhq.com/support/linkedin-insight-tag) Matched Audiences (using the Insight Tag)
* [X Tailored Audiences](https://linklyhq.com/support/twitter-tailored-audience-tags-to-links) (using the X Pixel)
* Pinterest, Microsoft Advertising (UET), Snap and Reddit audiences
* Google Ads [Remarketing Audiences](https://support.google.com/google-ads/answer/2453998) (using [Google Analytics](https://linklyhq.com/support/ga4-tracking-tags) or [Google Tag Manager](https://linklyhq.com/support/google-tag-manager-on-links))

With Linkly, **users are added to these retargeting audiences automatically** as they click your links.

## How to add a retargeting pixel to a link

1. **Get your pixel ID** — From your ad network (Meta, TikTok, LinkedIn, and so on), copy the ID for the pixel or tag you want to fire. Each network has its own name for it — see the list above.

2. **Create or open a link in Linkly** — In your Linkly dashboard, click **Create New Link**, or open an existing link to edit it.

3. **Open the Tracking scripts & audience pixels section** — Expand the **Tracking scripts & audience pixels** section in the link editor. You'll see an icon for each supported platform.

4. **Choose a platform and paste your ID** — Click the platform you want to fire — for example Meta, LinkedIn or X. A field appears; paste your ID into it.

You can switch on as many platforms as you like — a single link can fire several pixels at once.

5. **Add a custom script (optional)** — For any pixel or script Linkly doesn't natively support, expand the **Custom tracking scripts** section instead.

You'll see two boxes: one for **head tags** and one for **body tags**. Paste the full code — including any `<script>` tags — following your provider's instructions.

6. **Save your link** — Click **Save Link**. Now, whenever someone clicks this link, your pixels fire and the visitor is added to your retargeting audiences before being forwarded to the destination.

## Frequently asked questions

### What is a remarketing pixel?

A remarketing pixel is the same as a retargeting pixel — a small, invisible snippet of code that tags people who interact with your brand so you can show them ads later. "Remarketing" is simply Google's name for it; Meta and most other networks call it "retargeting." Linkly fires remarketing and retargeting pixels for every major network on each link click.

### Is a retargeting pixel the same as a remarketing pixel?

Yes. Retargeting and remarketing describe the same technique — re-engaging people who already showed interest — and the pixels work identically. The name just depends on the network — Google Ads says "remarketing," while Meta, TikTok, LinkedIn and others say "retargeting."

### What are the benefits of adding retargeting pixels to my links?

Adding retargeting pixels to your links allows you to:

* **Build custom audiences** of people who have shown interest in your content.
* **Increase conversion rates** by showing targeted ads to a warm audience.
* **Improve your return on ad spend** by focusing your advertising efforts on people who are more likely to convert.
* **Gain valuable insights** into who is clicking your links and what they're interested in.

### Do I need to paste any code?

No. For every supported platform you only paste an ID, and Linkly builds and fires the full pixel for you. You only need raw code if you're adding a pixel Linkly doesn't natively support, in which case you can paste it into the **Custom tracking scripts** section.

### Which ad networks are supported?

Linkly has built-in, code-free integrations for Meta (Facebook), TikTok, LinkedIn, X (Twitter), Pinterest, Microsoft Advertising (UET), Snap, Reddit, Google Analytics (GA4) and Google Tag Manager. For any other network you can paste a custom script into the **Custom tracking scripts** section, or use [Google Tag Manager](https://linklyhq.com/support/google-tag-manager-on-links) to manage all your tags in one place.

### How do I know if my tracking pixel is working?

Most ad networks provide tools to help you debug your pixel implementation. For example, Meta has the [Facebook Pixel Helper](https://developers.facebook.com/docs/meta-pixel/support/pixel-helper/) Chrome extension. You can also check your ad network's analytics to see if your audience is growing.

### Will this slow down my links?

Yes, adding tracking pixels can slow down redirects. Linkly is designed to fire the pixel and redirect the user simultaneously, but there can still be a small performance impact. The tags have 500 milliseconds to fire after the DOMContentLoaded event. You can read more about [slow redirects here](https://linklyhq.com/support/slow-redirects).

### Can I add more than one tracking pixel to a link?

Yes. You can switch on as many of the supported pixels as you like on a single link, and add further custom scripts in the **Custom tracking scripts** boxes.

### What about the deprecation of third-party cookies?

The advertising industry is moving away from third-party cookies, which will affect how retargeting works. However, the technologies that Linkly uses for retargeting are based on first-party data and are not affected by this change. Ad networks are also developing new privacy-preserving technologies to continue to allow for retargeting in a post-cookie world.

**Available on:** Pro, Business, Enterprise plans

---

# Linkly CLI — Manage Short Links from the Command Line

> Install and use the Linkly CLI to create short links, pull click analytics, manage custom domains, generate QR codes, and export data from your terminal. Supports OAuth and API-key sign-in.

Source: https://linklyhq.com/support/cli

# Linkly CLI

The Linkly CLI is a command-line tool for managing your Linkly account from the terminal. Create short links, pull click analytics, manage custom domains, handle webhooks, and export data — without leaving your shell or writing any API code.

It is built on the [Linkly API](https://linklyhq.com/support/api) and runs on macOS, Linux, and Windows.

## Installation

The CLI requires [Node.js](https://nodejs.org/) 20 or newer. Install it globally with npm:

```

npm install -g @linkly-link-shortener/cli

```

This adds a `linkly` command to your system. Confirm it is working:

```

linkly --help

```

## Signing in

The CLI supports two ways to sign in. You only need to do this once — your credentials are saved securely on your machine and reused on every run.

To sign in with an **API key**, run:

```

linkly auth login --api-key

```

You will be prompted to paste your API key, which you can find in your Linkly account settings.

To sign in with **OAuth** instead, run:

```

linkly auth login

```

This opens your browser so you can approve access — there is no API key to copy.

Check your status or sign out at any time:

```

linkly auth status

linkly auth logout

```

## Creating and managing links

Create, search, inspect, update, and delete short links:

```

linkly links create --url https://example.com --name "Spring promo"

linkly links list --search promo

linkly links get 12345

linkly links update 12345 --url https://example.com/new

linkly links delete 12345

```

## Click analytics

View click totals grouped by country, browser, platform, and more — or as a time series over a date range:

```

linkly analytics by country

linkly analytics timeseries --start 2026-01-01 --end 2026-01-31

```

## Custom domains

List your custom domains or add a new one:

```

linkly domains list

linkly domains create links.example.com

```

## QR codes and data exports

Download a link's QR code, or export your links and click data as CSV or JSON:

```

linkly links qr 12345 --output qr.png

linkly links export --format csv --output links.csv

linkly analytics export --format csv --output clicks.csv

```

## Webhooks

Subscribe a URL to receive real-time click events for a single link or a whole workspace:

```

linkly webhooks add https://example.com/hook --link 12345

```

## Working with multiple workspaces

If your account has more than one workspace, set a default:

```

linkly workspaces list

linkly workspaces use 42

```

You can also target a specific workspace for a single command with the `--workspace` option.

## JSON output for scripts

Add `--json` to any command to get the raw API response instead of a formatted table — handy for piping into tools such as `jq`:

```

linkly links list --json

```

## Getting help

Every command has built-in help. Run `linkly --help` for an overview, or add `--help` to any command to see its options and examples:

```

linkly links create --help

```

## Using the CLI with AI agents

Coding assistants that can run shell commands — such as Claude Code or Cursor — can drive the Linkly CLI directly.

* Add `--json` to any command to get the raw API response instead of a formatted table.
* Run `linkly schema` to print the full command tree — every command, argument, and option — as JSON, so an assistant can discover what the CLI can do.
* Add `--help` to any command to see its options and examples.

If your AI assistant cannot run shell commands, use the [Linkly MCP Server](https://linklyhq.com/support/mcp-server) instead — it connects assistants such as Claude and ChatGPT to your Linkly account directly.

![Linkly CLI logo](https://linklyhq.com/img/linkly-cli.svg)

---

# Slack Integration

> Shorten URLs, see click stats, grab QR codes, and receive click notifications in Slack with the Linkly app. /shorten, /clicks, /qr, and /linkly notify work in any channel.

Source: https://linklyhq.com/support/slack-integration

# Linkly & Slack

Create branded short links, check click stats, and grab QR codes — without leaving Slack. The Linkly Slack app adds `/shorten`, `/clicks`, and `/qr` to every channel and DM in your workspace, plus an App Home tab and an onboarding DM.

<div style="margin: 24px 0;">
  <a href="https://go.linklyhq.com/slack" target="_blank" rel="noopener noreferrer">
    <img alt="Add to Slack" height="40" width="139" src="https://platform.slack-edge.com/img/add_to_slack.png" srcset="https://platform.slack-edge.com/img/add_to_slack.png 1x, https://platform.slack-edge.com/img/add_to_slack@2x.png 2x" />
  </a>
</div>

**Video: Linkly for Slack — install + demo** — https://linklyhq.com/videos/slack-integration.mp4

Watch the install flow plus /shorten, /clicks, and /qr in action.

## Slash commands

### Create

* `/shorten https://example.com` — shorten using your workspace's default short-link domain.
* `/shorten https://example.com go.example.com` — shorten on a custom domain you've connected to Linkly.
* `/shorten https://example.com go.example.com/launch` — pick the exact slug too.

Slug-only inputs (without a domain) aren't accepted — slugs are scoped to a domain, so the app makes you specify which one. Results post back in the channel so anyone can see and use the link.

### Inspect

* `/clicks <domain/slug>` — show total clicks plus the last 7 days, with a button to the full analytics dashboard. Accepts `domain/slug`, a bare short URL, or just `/slug` (searches the workspace).
* `/qr <domain/slug>` — get a scannable QR code for the link, rendered inline in the channel. Same input formats as `/clicks`.

### Notifications

* `/linkly notify` — configure the current channel to receive click notifications for your workspace's links.
* `/linkly notify off` — stop sending click notifications to Slack.

### Help

* `/linkly` — show the in-Slack help.

## Click notifications

The Linkly Slack app can post a message to any Slack channel whenever one of your links is clicked.

### Setting up

1. In Slack, go to the channel where you want to receive notifications.
2. Run `/linkly notify` in that channel. The bot confirms it can post there and saves the channel.
3. In Linkly, edit any link, expand **Click Notifications**, and toggle **Send to Slack** on.

To stop notifications, run `/linkly notify off` in any channel or toggle **Send to Slack** off on the link.

Notifications include the short URL, link name, country, browser, and a direct link to the analytics dashboard.

Notifications are debounced to at most one per link every 15 minutes — the same limit as email notifications.

## App home

Open the Linkly app in your Slack sidebar to see which Linkly workspace this Slack workspace is connected to, your default short-link domain, your click notification channel, and shortcuts into the dashboard and domain manager.

## Onboarding DM

Once installation finishes, the Linkly bot DMs you with example commands and your current default domain so you can try it out immediately.

## Install

Click the **Add to Slack** button above. Slack prompts for the bot scopes, then redirects to Linkly's standard OAuth consent screen where you pick which Linkly workspace this Slack workspace should create links in. Each Slack workspace links to exactly one Linkly workspace.

## Permissions

Linkly for Slack requests four bot scopes — the minimum needed for the features above:

* `commands` — handle slash commands.
* `chat:write` — post short URLs, click stats, and QR cards into the channel; send the onboarding DM.
* `im:write` — open the direct-message channel with the installer for the onboarding message.
* `chat:write.public` — post to public channels the bot hasn't been explicitly added to.

The app doesn't request DM-history or message-history scopes, and it doesn't read channel content beyond what Slack includes in slash-command payloads.

## Custom domains

Custom domains have to be set up in your Linkly workspace first. Once they're connected, pass the domain as the second argument to `/shorten` and the resulting link uses that domain instead of the default. The same `domain/slug` format is what `/clicks` and `/qr` accept for lookups.

[Manage your domains →](https://app.linklyhq.com/spa)

## What's next

Coming in upcoming releases:

* Rich previews when any Linkly short URL is pasted into a channel — destination, click count, and a button into the analytics dashboard.

## Related

* [Zapier integration](https://linklyhq.com/support/zapier-integration) — automate across thousands of apps.
* [Make integration](https://linklyhq.com/support/make-integration) — visual automation builder.
* [n8n integration](https://linklyhq.com/support/n8n-integration) — self-hosted workflows.
* [Linkly API](https://linklyhq.com/support/api) — build your own integration.

---

# Import Rebrandly Links

> Switch from Rebrandly to Linkly by exporting your links as a CSV and importing them. For large migrations with many links or custom domains, our team can help.

Source: https://linklyhq.com/support/rebrandly-import-links

# Switching from Rebrandly to Linkly

**Rebrandly** is a link management platform. If you're looking to move your links from Rebrandly to Linkly, you can do so by exporting your links from Rebrandly as a CSV file and then importing them into Linkly.

## How to import links from Rebrandly

1. **Log in to [Rebrandly](https://app.rebrandly.com).**

2. **Open the **Workspaces** menu and click on the workspace you want to export.**

3. **Request a **CSV export** of your links.** — The CSV will be emailed to the workspace owner. This is a paid feature and may not be available on all Rebrandly plans.

4. **Open the CSV file you receive by email.**

5. **Log in to [Linkly](https://app.linklyhq.com).**

6. **Go to **Links** and click **Import**.**

7. **Upload the CSV file and map the columns to the correct fields.**

8. **Click **Import** to complete the process.**

## Need help with a large migration?

If you have a large number of links or custom domains to migrate, our team can help manage the transition for you. [Contact us](https://www.linklyhq.com/contact) and we'll work with you to make sure everything is moved over smoothly.

## Things to know when switching from Rebrandly

* Your existing Rebrandly short links will continue to work on Rebrandly. Linkly will create new short links for each imported destination URL.
* **Custom domains you own:** If you registered your own domain and pointed it at Rebrandly, you can update your DNS to point it at Linkly instead. Contact us and we'll help with the switchover.
* **Rebrandly's complimentary domain:** If Rebrandly provided a free domain as part of your plan, that domain may be locked if you downgrade. Links on locked domains continue to redirect, but you won't be able to edit them or create new links on that domain.
* **Downgrading on Rebrandly:** When you downgrade, Rebrandly uses a "last-in, first-locked" approach — your most recently created resources (domains, links) are locked first. Locked links continue to redirect and track clicks, but become read-only. You can't modify locked links or create new ones on locked domains.
* **CSV export is a premium feature** on Rebrandly. If you're on the free plan, you may need to use the [Rebrandly API](https://developers.rebrandly.com/recipes/export-links-to-csv) to export your links instead. Contact us if you need help with this.
* We recommend testing a small batch of links first to make sure everything looks right before importing the full set.

## Rebrandly import FAQs

### Will my existing Rebrandly links stop working?

No. Your existing Rebrandly short links will continue to work as long as your Rebrandly account is active and the domain is not locked. When you import into Linkly, new short links are created pointing to the same destinations.

### Can I move my custom domain from Rebrandly to Linkly?

If you own the domain and registered it yourself, yes — just update your DNS records to point to Linkly. If your domain was provided by Rebrandly as part of your plan, it may be locked if you downgrade. In that case, you'll need to register a new domain or use one you already own.

### What happens if I downgrade my Rebrandly plan?

Rebrandly locks your most recently created resources first when you downgrade, including domains and links. Locked links continue to redirect and track clicks, but become read-only — you can't edit them or create new ones on locked domains. Your older links and domains remain fully active up to the limits of your new plan.

### How many links can I import?

There's no hard limit. You can upload a CSV file of any size. If you have a very large number of links and need assistance, contact us and we'll help manage the migration.

### What if I need help migrating?

If you have a lot of links or domains, our team can help manage the migration for you. Just get in touch via our contact page and we'll take care of it.

---

# Click Notifications

> Get email, browser push, and Slack notifications when your Linkly links are clicked. Choose which workspace members are notified, with automatic debouncing and bot filtering.

Source: https://linklyhq.com/support/click-notifications

# Click Notifications

Click notifications let you receive an email or browser push notification whenever one of your links is clicked. You can choose exactly which workspace members should be notified for each link.

## Key features

- **Per-link configuration** - Enable notifications on the links that matter to you
- **Choose recipients** - Select which workspace members receive notifications for each link
- **Email and push notifications** - Get notified by email and optionally via browser push notifications on your desktop or mobile device
- **Slack notifications** — Post click notifications to a Slack channel by connecting the Linkly Slack app and running `/linkly notify` in your channel
- **Automatic debouncing** - At most one notification per link every 15 minutes, so you won't be overwhelmed by high-traffic links
- **Bot filtering** - Only real human clicks trigger notifications. Bot and crawler clicks are excluded
- **One-click unsubscribe** - Every notification email includes an unsubscribe link to stop notifications for that link

## How to enable click notifications

1. **Go to **Links** and click on the link you want to configure.**

2. **Scroll down to the **Notifications** section and expand it.**

3. **Toggle on the workspace members who should receive notifications.** — Each member has their own switch. You can enable notifications for one person or multiple people.

4. **Click **Save Link**.** — The selected members will now receive an email the next time this link is clicked.

## Browser push notifications

In addition to email, you can receive instant browser push notifications when your links are clicked. Push notifications appear on your desktop or mobile device even when Linkly isn't open.

### Enabling push notifications

1. Go to **Account Settings** (under the Account tab)
2. In the **Browser Notifications** section, toggle the switch to enable push notifications for that browser
3. When prompted by your browser, click **Allow**

Once enabled, any link with click notifications turned on will also send push notifications to your device. You can enable push notifications on multiple browsers and devices — each one will receive notifications independently.

Clicking a push notification takes you directly to the traffic report for the link that was clicked.

### Troubleshooting push notifications

If you're not receiving push notifications:
- Make sure **Focus mode** or **Do Not Disturb** is turned off on your device
- Check that notifications are allowed for your browser in your device's notification settings
- Try the **Test** button next to the toggle in Account Settings to verify delivery
- If you recently changed browsers or cleared site data, you may need to toggle push off and back on to re-subscribe

## Slack notifications

You can also receive click notifications in Slack. When the Linkly Slack app is connected to your workspace, enable **Send to Slack** on any link to post a notification to your configured channel.

### Setting up Slack notifications

1. Install the Linkly Slack app — click **Add to Slack** in the [Slack integration page](https://linklyhq.com/support/slack-integration) or from the Click Notifications section on any link.
2. In Slack, go to the channel where you want to receive notifications and run `/linkly notify`.
3. Back in Linkly, edit a link and toggle **Send to Slack** on in the Click Notifications section.

Notifications include the link name, short URL, country, browser, and a direct link to the analytics for that link.

Slack notifications use the same 15-minute debouncing as email: at most one notification per link per 15 minutes.

<div style="margin: 8px 0 16px;">
  <a href="https://go.linklyhq.com/slack" target="_blank" rel="noopener noreferrer">
    <img alt="Add to Slack" height="40" width="139" src="https://platform.slack-edge.com/img/add_to_slack.png" srcset="https://platform.slack-edge.com/img/add_to_slack.png 1x, https://platform.slack-edge.com/img/add_to_slack@2x.png 2x" />
  </a>
</div>

## What's in the notification email?

Each notification email includes:

- **Link name** - The nickname of the link that was clicked
- **Destination** - Where the visitor was redirected to
- **Country** - The country the click came from
- **Browser** - The browser used (Chrome, Safari, Firefox, etc.)
- **Platform** - The device platform (desktop, iOS, Android, etc.)
- **View Analytics button** - Quick link to your workspace dashboard

![Click notification email](https://linklyhq.com/img/cleanshot-2026-02-12-at-13.11.08-2x.png)

## How debouncing works

To prevent you being flooded when a popular link gets many clicks, Linkly sends at most **one notification per link every 15 minutes**. This applies to both email and push notifications.

For example, if your link receives 50 clicks in 10 minutes, you'll receive one email for the first click. After 15 minutes have passed, the next click will trigger another notification.

Debouncing is per-link, not per-workspace. If you have notifications enabled on three different links, each link has its own 15-minute window.

## Unsubscribing

There are two ways to stop receiving click notifications for a link:

1. **From the email** - Click the "Unsubscribe" link at the bottom of any notification email. This instantly removes you from that link's notifications without needing to log in.

2. **From the link settings** - Edit the link, scroll to the Notifications section, and toggle your switch off.

Email clients that support RFC 8058 (such as Gmail and Apple Mail) will also show a one-click unsubscribe button at the top of the email.

## API access

You can configure click notifications via the [API](https://linklyhq.com/support/api) by including the `notify_user_ids` field when creating or updating a link:

```json
{
  "url": "https://example.com",
  "name": "My Link",
  "notify_user_ids": [123, 456]
}
```

The `notify_user_ids` field accepts an array of user IDs. You can find user IDs via the workspace users API endpoint (`GET /api/v1/workspace/:workspace_id/users`).

Set `notify_user_ids` to an empty array `[]` to disable notifications.

Set `notify_slack: true` to enable Slack notifications for a link (requires the Linkly Slack app to be installed and a channel configured via `/linkly notify`). Set `notify_slack: false` to disable.

## Click notifications FAQs

### Why didn't I receive a notification for a click?

There are several possible reasons. The click may have been from a bot or crawler, which are automatically excluded. Another notification for the same link may have been sent in the last 15 minutes (debouncing). The click may also have been excluded by your workspace's IP exclusion settings, or click recording may be paused because your account is over its plan limit. For push notifications, also check that Focus mode or Do Not Disturb is not enabled on your device.

### Can I get notifications for every single click?

Notifications are debounced to at most one per link every 15 minutes. This applies to both email and push notifications and is to protect you from being overwhelmed on high-traffic links. If you need real-time data for every click, consider using [webhooks](https://linklyhq.com/support/webhooks) instead, which fire for every click with no debouncing.

### Do click notifications count against my plan limits?

No. Click notifications are an included feature and do not count against your plan's click or link limits.

### Can I choose which types of clicks trigger notifications?

Currently, all non-bot clicks trigger notifications. You cannot filter by country, device, or other criteria. If you need conditional notifications, consider using [webhooks](https://linklyhq.com/support/webhooks) with an automation platform like [Make](https://linklyhq.com/support/make-integration) or [Zapier](https://linklyhq.com/support/zapier-integration) to apply your own filters.

### Can I receive click notifications in Slack?

Yes. Install the Linkly Slack app, run `/linkly notify` in your desired channel, then toggle **Send to Slack** on for any link. See the [Slack integration guide](https://linklyhq.com/support/slack-integration) for details.

### What happens if I'm removed from a workspace?

If you are removed from a workspace, you will no longer receive click notifications for links in that workspace, even if your user ID is still in the link's notification list.

**Available on:** Starter, Pro, Business, Enterprise plans

---

# Linkly MCP Server

> Connect AI assistants like Claude Desktop and ChatGPT to Linkly using the Model Context Protocol (MCP). Create and manage short links through natural conversation.

Source: https://linklyhq.com/support/mcp-server

# Linkly MCP Server

The Linkly MCP Server lets you connect AI assistants to your Linkly account using the [Model Context Protocol](https://modelcontextprotocol.io/). Once connected, you can create and manage short links through natural conversation.

## What is MCP?

The Model Context Protocol (MCP) is an open standard that allows AI assistants to securely connect to external tools and data sources. Instead of copying and pasting between apps, you can ask your AI assistant to perform actions directly.

## Supported AI assistants

The Linkly MCP Server works with:

* [Claude Desktop](https://linklyhq.com/support/claude-desktop-integration)
* [ChatGPT Desktop](https://linklyhq.com/support/chatgpt-integration)
* Other MCP-compatible clients (Cursor, Windsurf, etc.)

## MCP server or the Linkly CLI?

If your AI assistant is a coding agent that can run shell commands — such as Claude Code or Cursor — the [Linkly CLI](https://linklyhq.com/support/cli) is often a better fit than the MCP server. Coding agents are already comfortable driving command-line tools, and the CLI gives them `--json` output on every command plus a `linkly schema` command that prints the full command tree, so the agent can discover everything it can do. The MCP server remains the better choice for assistants that cannot run shell commands, such as Claude Desktop and ChatGPT Desktop.

## What you can do

Once connected, you can ask your AI assistant to:

* **Create short links** - "Create a short link for https://example.com"
* **Track performance** - "How many clicks did my links get this week?"
* **Manage links** - "Update the link called 'promo' with a new destination"
* **View analytics** - "Show me clicks by country for the last 30 days"
* **Search links** - "Find all links related to the product launch"
* **Manage domains** - "List my custom domains"
* **Set up webhooks** - "Subscribe `https://my-site.com/webhook` to receive click events"

## Getting started

The hosted Linkly MCP Server lives at `https://mcp.linklyhq.com`. There is nothing to install and no API key to copy — the server uses **OAuth**, so the first time your AI assistant connects, a browser window opens asking you to sign in to Linkly and approve access. After that, your assistant stays connected.

```
https://mcp.linklyhq.com
```

## Configuration

### Claude desktop

In Claude Desktop, go to **Settings → Connectors → Add custom connector**. Enter a name (`Linkly`) and the remote MCP server URL:

```
https://mcp.linklyhq.com
```

Click **Add**, then **Connect** on the Linkly connector. A browser tab opens for you to sign in and approve access. Claude Desktop then stays connected — no config file or extra tooling needed.

### Claude code (CLI)

[Claude Code](https://claude.com/claude-code) supports remote MCP servers natively. Add Linkly with one command:

```bash
claude mcp add --transport http linkly https://mcp.linklyhq.com
```

Then run `/mcp` inside Claude Code, pick **linkly**, and authorize in the browser when prompted.

### ChatGPT desktop

Open your ChatGPT config file:
* **macOS:** `~/Library/Application Support/ChatGPT/mcp_servers.json`
* **Windows:** `%APPDATA%\ChatGPT\mcp_servers.json`

Add the Linkly MCP server:

```json
{
  "servers": {
    "linkly": {
      "type": "url",
      "url": "https://mcp.linklyhq.com"
    }
  }
}
```

## Available tools

| Tool | Description |
|------|-------------|
| `create_link` | Create a new short link with optional UTM params, pixels, and more |
| `update_link` | Update an existing link's settings |
| `delete_link` | Delete a link |
| `get_link` | Get details of a specific link |
| `list_links` | List all links in your workspace |
| `search_links` | Search links by name, URL, or note |
| `get_clicks` | Get recent click data |
| `get_analytics` | Get time-series click data for charts |
| `get_analytics_by` | Get clicks grouped by country, browser, platform, etc. |
| `list_domains` | List your custom domains |
| `list_webhooks` | List workspace webhook subscriptions |
| `subscribe_webhook` | Subscribe a URL to receive click events |

## Link creation options

When creating links, you can specify:

* **Basic:** `url`, `name`, `note`, `domain`, `slug`, `enabled`
* **UTM Parameters:** `utm_source`, `utm_medium`, `utm_campaign`, `utm_term`, `utm_content`
* **Open Graph:** `og_title`, `og_description`, `og_image`
* **Tracking:** `fb_pixel_id`, `ga4_tag_id`, `gtm_id`
* **Advanced:** `cloaking`, `forward_params`, `block_bots`, `hide_referrer`
* **Expiry:** `expiry_datetime`, `expiry_destination`

## Troubleshooting

### "Could not connect to MCP server"

* Confirm `https://mcp.linklyhq.com` is reachable from your machine
* In Claude Code, run `/mcp` and pick **linkly** to re-trigger the OAuth flow

### "Authentication failed", "invalid_client", or browser keeps asking to sign in

These mean your client is holding a stale connection registration. Clear the cached credentials and re-authorize. In Claude Code, run `/mcp` → **linkly** → reconnect. In Claude Desktop, remove the Linkly connector under **Settings → Connectors** and add it back, then sign in again.

### Tools not appearing

* Restart your AI assistant after saving the configuration
* Check that the JSON syntax in your config file is valid
* Verify the MCP server is running (check for the tools icon in your assistant)

## Related resources

* [Claude Desktop Integration](https://linklyhq.com/support/claude-desktop-integration)
* [ChatGPT Integration](https://linklyhq.com/support/chatgpt-integration)
* [Linkly API Documentation](https://linklyhq.com/support/api)
* [Linkly CLI](https://linklyhq.com/support/cli)
* [Webhooks](https://linklyhq.com/support/webhooks)
* [Model Context Protocol](https://modelcontextprotocol.io/)

## MCP server FAQs

### Do I need to install anything to use the MCP server?

No. The hosted server at https://mcp.linklyhq.com uses OAuth — you sign in once in the browser and your AI assistant stays connected. There is no software to install on your machine beyond your AI assistant itself.

### Do I need an API key?

No. The MCP server uses OAuth — you sign in to Linkly through your browser the first time your AI assistant connects, and there is no API key to copy or paste anywhere.

### Which AI assistants support MCP?

Claude Desktop, Claude Code (CLI), and ChatGPT Desktop all support MCP. Other tools like Cursor and Windsurf also have MCP support.

### Is my account secure?

Yes. The hosted server uses OAuth 2.1 with PKCE — your Linkly password is only ever entered on app.linklyhq.com, and your AI assistant only ever sees an access token scoped to your workspace. The AI model itself never sees your credentials.

### Can I use MCP with the web versions of Claude or ChatGPT?

No, MCP requires the desktop applications or the Claude Code CLI. The web versions do not support MCP connections.

### How do I update the MCP server?

There is nothing to update — we deploy improvements to the hosted server continuously and every connected client gets them automatically.

**Available on:** Pro, Business, Enterprise plans

---

# ChatGPT Integration

> Use the official Linkly ChatGPT app to create short links, QR codes, and track analytics directly in ChatGPT.

Source: https://linklyhq.com/support/chatgpt-integration

# Using Linkly with ChatGPT

Create short links and QR codes directly in ChatGPT using the official Linkly ChatGPT app, now available in ChatGPT's app directory.

![Create Short Links Directly from ChatGPT](https://linklyhq.com/img/cleanshot-2025-12-27-at-09.58.04-2x.png)

## Get started

**[Open Linkly in ChatGPT →](https://go.linklyhq.com/chatgpt)**

Simply open the app and start chatting. You can ask it to:

* **Shorten URLs** - "Shorten this URL: example.com/my-long-page"
* **Create QR codes** - "Make a QR code for my website"
* **Track clicks** - "How many clicks did my last link get?"
* **Manage links** - "List my recent links"

## Requirements

* A **ChatGPT account** — Linkly is listed in ChatGPT's app directory
* A **Linkly account** - [sign up free](https://app.linklyhq.com)

## First time setup

When you first use the app, it will ask you to connect your Linkly account. Click "Sign in" and authorize access. That's it - you're ready to go.

## How to connect your Linkly workspace to ChatGPT

1. **Open the Linkly app in ChatGPT** — https://go.linklyhq.com/chatgpt

2. **Ask ChatGPT to Connect to your Workspace** — ChatGPT will redirect you to Linkly to select your workspace and authorize it.

3. **Start chatting** — > **You:** Shorten `https://example.com/summer-sale`

> **ChatGPT:** Done! Your short link is https://linkly.link/2WE16

> **You:** How many clicks did that get?

> **ChatGPT:** Your link has received 47 clicks - mostly from the US and UK.


## Privacy

Linkly cannot see your ChatGPT conversations. The app only communicates with Linkly when you ask it to perform an action like creating a link.

## We want your feedback

If you have suggestions or run into any issues with the Linkly app in ChatGPT, please let us know via the chat widget.

## Alternative: MCP server

For power users who want deeper integration with the ChatGPT Desktop App, you can also use the [Linkly MCP Server](https://linklyhq.com/support/mcp-server).

## Related

* [Claude Desktop Integration](https://linklyhq.com/support/claude-desktop-integration)
* [Linkly API Documentation](https://linklyhq.com/support/api)

## FAQs

### What do I need to use the Linkly app in ChatGPT?

A ChatGPT account and a Linkly account. Open the Linkly app in ChatGPT and connect your workspace when prompted.

### Is my data secure?

Yes. The app connects to your Linkly account via OAuth. Your API credentials are never exposed to ChatGPT directly. Linkly cannot see your ChatGPT conversations.

### Can I use this on mobile?

Yes, the app works in the ChatGPT mobile app as well as the web and desktop versions.

**Available on:** Pro, Business, Enterprise plans

---

# Claude Desktop Integration

> Connect Claude Desktop to your Linkly account to create and manage short links through natural conversation. Set up the Linkly MCP server in minutes.

Source: https://linklyhq.com/support/claude-desktop-integration

# Using Linkly with Claude Desktop

Connect Claude Desktop to your Linkly account and manage short links through natural conversation using the [Linkly MCP Server](https://linklyhq.com/support/mcp-server).

## What you can do

Once connected, you can ask Claude to:

* **Create short links** - "Create a short link for https://example.com"
* **Track performance** - "How many clicks did my links get this week?"
* **Manage links** - "Update the link called 'promo' with a new destination"
* **View analytics** - "Show me clicks by country for the last 30 days"
* **Search links** - "Find all links related to the product launch"
* **Manage domains** - "List my custom domains"
* **Set up webhooks** - "Subscribe https://my-site.com/webhook to receive click events"

**Video: Using Linkly's URL Shortener with Claude Desktop via MCP** — https://linklyhq.com/videos/claude-desktop-linkly-mcp.mp4

## How to set up Claude desktop with Linkly

1. **Open Claude Desktop connectors** — Go to **Settings** (gear icon) → **Connectors**.

2. **Add Linkly as a custom connector** — Click **Add custom connector**, then enter:

* **Name:** `Linkly`
* **Remote MCP server URL:** `https://mcp.linklyhq.com`

No API key needed — Linkly uses OAuth, so you'll sign in through your browser. Click **Add** to save the connector.

3. **Sign in to Linkly** — Click **Connect** on the Linkly connector. A browser window opens asking you to sign in to Linkly and approve access. After that, Claude Desktop stays connected.

4. **Verify the connection** — Look for a tools icon in the Claude Desktop input area. Click it to see available Linkly tools, or try asking "List my Linkly links".

## More information

For detailed documentation on available tools, link creation options, and troubleshooting, see the [Linkly MCP Server documentation](https://linklyhq.com/support/mcp-server).

## Related resources

* [Linkly MCP Server](https://linklyhq.com/support/mcp-server) - Full MCP documentation
* [ChatGPT Integration](https://linklyhq.com/support/chatgpt-integration)
* [Linkly API Documentation](https://linklyhq.com/support/api)
* [Webhooks](https://linklyhq.com/support/webhooks)

## Claude desktop integration FAQs

### "Could not connect to MCP server"

Confirm `https://mcp.linklyhq.com` is reachable from your machine and that you are signed in to Linkly. Remove the Linkly connector under **Settings → Connectors** and add it again to retry the connection.

### "invalid_client" or "Unknown client_id"

This means Claude Desktop is holding a stale connection registration. Remove the Linkly connector under **Settings → Connectors**, then add it again with the URL `https://mcp.linklyhq.com` and sign in when the browser window opens. Re-adding the connector clears the cached registration behind the error.

### "Authentication failed" or the browser keeps re-prompting

Remove the Linkly connector under **Settings → Connectors** and add it back, then complete the browser sign-in. This resets the OAuth connection.

### Tools not appearing in Claude Desktop

Make sure the Linkly connector is connected under **Settings → Connectors** — click **Connect** and complete the browser sign-in if it isn't. The tools icon should appear in the input area once connected.

### What can I do with the Claude Desktop integration?

You can create, update, and delete links, view analytics and click data, search your links, manage custom domains, and set up webhooks - all through natural conversation with Claude. See the [full list of tools](https://linklyhq.com/support/mcp-server#available-tools).

**Available on:** Pro, Business, Enterprise plans

---

# Webhooks

> Learn how to use webhooks to receive real-time notifications when your Linkly links are clicked, created, updated, or deleted. Configure link-level and workspace-level webhooks for custom integrations.

Source: https://linklyhq.com/support/webhooks

# Webhooks

Webhooks allow you to receive real-time notifications about your links — both when they're clicked and when they're created, updated, or deleted. Linkly sends a POST request to your specified URL(s) with detailed information about each event.

## Use cases

- **Automation Platforms**: Trigger workflows in [Make](https://linklyhq.com/support/make-integration) or [Zapier](https://linklyhq.com/support/zapier-integration) when links are clicked
- **Custom Analytics**: Send click data to your own analytics system
- **CRM Updates**: Update customer records when they click links
- **Slack Notifications**: Get notified in Slack when important links are clicked
- **Lead Tracking**: Track when prospects engage with your links

> **Tip**: For most automation use cases, our [Make integration](https://linklyhq.com/support/make-integration) or [Zapier integration](https://linklyhq.com/support/zapier-integration) are easier to set up than custom webhooks. They include instant click triggers powered by webhooks, with no coding required.

## How to set up link-level webhooks

1. **Go to **Links** and click on the link you want to configure.**

2. **Scroll down to the **Webhooks** section.**

3. **Enter your webhook URL(s), one per line.** — You can add multiple webhook URLs. All URLs will receive the same payload when the link is clicked.

4. **Click **Save Link**.** — Link-level webhooks only fire when that specific link is clicked.

## How to set up workspace-level webhooks

1. **Go to **Settings** (gear icon in the sidebar).**

2. **Click **Workspace Settings****

3. **Enter your webhook URL(s), one per line.** — You can add multiple webhook URLs. All URLs will receive the same payload when any link in your workspace is clicked.

4. **Click **Save Settings**.** — Workspace-level webhooks fire for every click on any link in your workspace.

> **Note**: If you configure webhooks at both levels, both will fire for clicks on that link.

## Events

Every webhook receives all event types for its scope — a link-level webhook gets events for that link, a workspace-level webhook gets events for every link in the workspace. Check the top-level `event` field to tell them apart:

| `event` | Sent when |
|---------|-----------|
| `click` | A short link is clicked. Includes a `click` object with the visitor's request data. |
| `link.created` | A new link is created in the workspace. |
| `link.updated` | A link's settings change. Fires on every update, including autosaved edits, so you may receive several per editing session. |
| `link.deleted` | A link is deleted. The `link` object keeps the slug and domain it had before deletion. |

## Webhook payload

### Click payload

When a click occurs, Linkly sends a POST request with the following JSON payload:

```json
{
  "event": "click",
  "timestamp": "2025-01-15T10:30:00Z",
  "link": {
    "id": 12345,
    "name": "My Campaign Link",
    "url": "https://example.com/landing-page",
    "full_url": "https://yourdomain.com/abc123",
    "domain": "yourdomain.com",
    "slug": "/abc123",
    "destination": "https://example.com/landing-page",
    "workspace_id": 1,
    "enabled": true,
    "cloaking": false,
    "forward_params": true,
    "block_bots": true,
    "public_analytics": false,
    "utm_source": "newsletter",
    "utm_medium": "email",
    "utm_campaign": "spring-sale",
    "og_title": "Special Offer",
    "og_description": "Check out our spring sale!",
    "rules": [
      {
        "what": "country",
        "matches": "US",
        "url": "https://example.com/us-landing"
      }
    ]
  },
  "click": {
    "id": "01KYPGEEPJSPR3S564QRBDGA1W",
    "country": "US",
    "is_eu_country": false,
    "platform": "desktop",
    "browser_name": "Chrome",
    "referer": "https://twitter.com/",
    "isp": "Comcast",
    "bot_name": null,
    "destination": "https://example.com/landing-page",
    "params": {
      "utm_source": "twitter"
    }
  }
}
```

### Payload fields

#### Event info

| Field | Description |
|-------|-------------|
| `event` | `click`, `link.created`, `link.updated`, or `link.deleted` |
| `timestamp` | ISO 8601 timestamp of the click |

#### Link object

| Field | Description |
|-------|-------------|
| `id` | Unique link identifier |
| `name` | Link nickname |
| `url` | Original destination URL |
| `full_url` | The short link URL |
| `domain` | Custom domain (if configured) |
| `slug` | URL path/slug |
| `destination` | Actual destination for this click (may differ from `url` if rules applied) |
| `workspace_id` | Workspace identifier |
| `enabled` | Whether link is active |
| `rules` | Array of redirect rules (geo, device, rotator) |
| `utm_*` | UTM parameters if configured |
| `og_*` | Open Graph settings if configured |

#### Click object

| Field | Description |
|-------|-------------|
| `id` | Unique identifier for this click, a 26-character ULID. The leading characters encode the click time, so ids sort chronologically as plain strings |
| `country` | Two-letter country code (e.g., "US", "GB") |
| `is_eu_country` | Whether click originated from EU |
| `platform` | Device platform (desktop, ios, android, etc.) |
| `browser_name` | Browser name (Chrome, Safari, Firefox, etc.) |
| `referer` | Referring URL (if available) |
| `isp` | Internet Service Provider |
| `bot_name` | Bot identifier (null for human clicks) |
| `destination` | Final destination URL for this click |
| `params` | Query parameters passed to the link |

> **Privacy Note**: IP addresses are never included in webhook payloads.

### Link lifecycle payload

The `link.created`, `link.updated`, and `link.deleted` events share one shape. There's no `click` object — you get the `event`, a `timestamp`, and the full `link`:

```json
{
  "event": "link.created",
  "timestamp": "2026-06-20T10:30:00Z",
  "link": {
    "id": 12345,
    "name": "My Campaign Link",
    "url": "https://example.com/landing-page",
    "full_url": "https://yourdomain.com/abc123",
    "domain": "yourdomain.com",
    "slug": "/abc123",
    "workspace_id": 1,
    "enabled": true,
    "rules": []
  }
}
```

## Automation platform integrations

For easier setup without custom coding, use our native integrations:

- **[Make Integration](https://linklyhq.com/support/make-integration)** - Visual automation platform with instant click triggers
- **[Zapier Integration](https://linklyhq.com/support/zapier-integration)** - Connect Linkly to thousands of apps with no code

Both integrations use webhooks under the hood but handle all the setup automatically.

## Best practices

### Multiple webhooks

You can add multiple webhook URLs (one per line). All URLs will receive the same payload when a click occurs.

### Error handling

- Webhooks are **fire-and-forget** - Linkly does not retry failed deliveries
- Webhook failures never affect the redirect - users always reach their destination
- Ensure your webhook endpoint responds quickly (< 5 seconds recommended)

### Security

- Use HTTPS endpoints for webhook URLs
- Validate incoming requests in your webhook handler
- Consider adding a secret parameter to your webhook URL for verification

### Testing

1. Set up a webhook URL using a service like [webhook.site](https://webhook.site) or [RequestBin](https://requestbin.com)
2. Click your link
3. Inspect the received payload
4. Once verified, switch to your production webhook URL

## API access

You can also manage webhooks programmatically via the [API](https://linklyhq.com/support/api):

```
POST   /api/v1/link/:link_id/webhooks
DELETE /api/v1/link/:link_id/webhooks/:hook_id
GET    /api/v1/link/:link_id/webhooks

POST   /api/v1/workspace/:workspace_id/webhooks
DELETE /api/v1/workspace/:workspace_id/webhooks/:hook_id
GET    /api/v1/workspace/:workspace_id/webhooks
```

See the [API Documentation](https://linklyhq.com/url-shortener-api-reference) for details.

## Webhooks FAQs

### What events can webhooks send?

Webhooks fire on four events, identified by the event field in the payload. You get click when a link is clicked, plus link.created, link.updated, and link.deleted when links change. Every webhook receives all event types for its scope, so branch on the event field to handle each one.

### Why aren't my webhooks firing?

Check that your webhook URL is valid and accessible, and that webhooks are saved on the link or workspace. For click events, note that webhooks only fire when a click is actually recorded - excluded IPs or skipped crawlers won't trigger them.

### Why are some fields null in the webhook payload?

Some fields may be null if the information wasn't available (e.g., no referer), privacy settings prevented collection, or the click was from a bot (in which case bot_name will be populated instead).

### Does Linkly retry failed webhook deliveries?

No. Webhooks are fire-and-forget. Failed deliveries are not retried, and Linkly does not track webhook delivery status. Webhook requests timeout after 5 seconds.

### Does Linkly support postbacks for conversion tracking?

No. Linkly webhooks are outbound-only and fire when clicks occur. We cannot receive postback data from affiliate networks or ad platforms. For conversion tracking, use the destination platform's native tracking, pass a click ID via query parameter forwarding, or use our BigQuery integration to join click data with your conversion data.

### Should I use webhooks or Make/Zapier?

For most automation use cases, our Make or Zapier integrations are easier to set up. They use webhooks under the hood but handle all the configuration automatically. Use custom webhooks when you need to send data to your own systems or require more control over the integration.

### Can I have webhooks on both a link and the workspace?

Yes. If you configure webhooks at both levels, both will fire when that link is clicked. This is useful if you want workspace-wide logging plus specific actions for certain links.

**Available on:** Business, Enterprise plans

---

# Keyboard Shortcuts

> Complete reference for all keyboard shortcuts available in Linkly. Learn how to navigate faster and be more productive with keyboard commands.

Source: https://linklyhq.com/support/keyboard-shortcuts

# Keyboard Shortcuts

This document provides a complete reference for all keyboard shortcuts available in Linkly.

## Universal shortcuts

These shortcuts work across multiple pages throughout the application.

### General

| Shortcut | Action                                         |
| -------- | ---------------------------------------------- |
| `?`      | Show keyboard shortcuts for the current screen |

### Navigation

| Shortcut | Action                   |
| -------- | ------------------------ |
| `Esc`    | Return to main dashboard |

## Main dashboard

Shortcuts available on the links dashboard.

| Shortcut            | Action           |
| ------------------- | ---------------- |
| `⌘K` / `Ctrl+K`     | Focus search box |
| `⌘↵` / `Ctrl+Enter` | Create new link  |

## Link details

Shortcuts available when viewing a link's details.

| Shortcut            | Action           |
| ------------------- | ---------------- |
| `e`                 | Edit link        |
| `d`                 | Duplicate link   |
| `o`                 | Open destination |
| `c`                 | Copy short link  |
| `r`                 | View clicks      |
| `⌘↵` / `Ctrl+Enter` | Create new link  |
| `Esc`               | Back to links    |

## Link creation & editing

Shortcuts available when creating or editing a link.

| Shortcut            | Action              |
| ------------------- | ------------------- |
| `⌘↵` / `Ctrl+Enter` | Save link           |
| `Esc`               | Return to dashboard |

## Platform-specific keys

### macOS

* `⌘` = Command key
* `↵` = Enter/Return key

### Windows/Linux

* `Ctrl` = Control key
* `↵` = Enter key

## Tips

* Press `?` on any screen to see the shortcuts available there
* Visual keyboard hints are displayed on buttons and inputs where shortcuts are available
* The correct shortcut for your operating system is automatically detected and displayed
* Keyboard shortcuts help you navigate faster without using your mouse

---

# How to Delete All Links in a Workspace

> Learn how to permanently delete all links in your workspace. Understand what gets deleted and what is preserved when you delete all links.

Source: https://linklyhq.com/support/delete-all-links

# How to Delete All Links in a Workspace

This guide explains how to permanently delete all links in your workspace.

## Important warning

**This action cannot be undone.** Once deleted, all your short links will stop working immediately and cannot be recovered.

## What gets deleted

When you delete all links:
- All short links in the workspace are permanently deleted
- Short URLs will no longer redirect to their destinations
- Historical traffic data and analytics are **NOT** deleted (preserved for your records)
- Domains, workspace users, and workspace settings are **NOT** affected

## When to use this

Use this feature when you want to:
- Start fresh with a clean workspace
- Remove all links but keep your workspace, domains, and team intact
- Clear out test or outdated links in bulk

**Note:** If you only need to delete specific links, use the [individual delete option](https://linklyhq.com/support/deleting-linkly-links) on the Links page instead. You can also [disable a link](https://linklyhq.com/support/disabling-a-link) temporarily without deleting it.

## Step-by-step instructions

1. **Navigate to Workspace Settings** — Click on your **workspace name** in the top-left corner. From the dropdown menu, select **"Workspace Settings"**. Scroll down to the **"Danger Zone"** section.

2. **Start the Deletion Process** — Click the **"Delete All Links"** button. You'll be taken to a confirmation page.

3. **Review the Confirmation Page** — The confirmation page shows:
- A warning that this action cannot be undone
- The exact number of links that will be deleted
- What will happen when you proceed

4. **Confirm Deletion** — Click the red **"Delete All [X] Links"** button. A browser confirmation dialog will appear asking: "This will permanently delete all [X] links in this workspace. Are you absolutely sure?" Click **"OK"** to proceed or **"Cancel"** to abort.

5. **Completion** — All links are immediately deleted. You'll be redirected back to your workspace. A success message will confirm the deletion.

## Frequently asked questions

### Can I cancel this operation?

Yes. At any point before clicking "OK" in the final confirmation dialog, you can:
- Click **"Cancel"** on the confirmation page to return to Settings
- Click **"Cancel"** in the browser dialog to abort the deletion

### What happens to my workspace after deletion?

Your workspace remains active. Your domains and custom settings are preserved. Your team members retain their access. You can immediately start creating new links. Historical analytics data remains available.

### Can deleted links be recovered?

No, this action cannot be undone. Once deleted, all your short links will stop working immediately and cannot be recovered. If you accidentally deleted your links, please contact support immediately. While links cannot be recovered, we may be able to help with other solutions.

### Will my traffic data be deleted?

No. Historical traffic data and analytics are NOT deleted and are preserved for your records.

### What if I want to delete everything in my workspace?

If you want to delete all links, domains, users, and workspace data, see our guide on [how to delete workspace data](https://linklyhq.com/support/delete-workspace-data). Note that this is much more destructive and will log you out.

---

# How to Delete Workspace Data

> Learn how to permanently delete all data from your workspace. Understand prerequisites, what gets deleted, and the critical implications of this action.

Source: https://linklyhq.com/support/delete-workspace-data

# How to Delete Workspace Data

This guide explains how to permanently delete all data from your workspace.

## Critical warning

**This is the most destructive action in the application.** This action:
- **Cannot be undone**
- **Deletes ALL workspace data**
- **Logs you out immediately**
- **Requires all subscriptions to be cancelled first**

## What gets deleted

When you delete workspace data:
- **All links** - Every short link will stop working permanently
- **All domains** - [Custom domains](https://linklyhq.com/support/custom-domain) will be removed
- **All workspace users** - [Team members](https://linklyhq.com/support/add-a-user) will lose access to the workspace
- **You will be logged out** - You'll need to log back in and create a new workspace

## Prerequisites

Before you can delete workspace data, you must:

### 1. Cancel your workspace subscription (if applicable)

If you have an active paid subscription:
1. Go to **Billing** in your workspace
2. Click **"Cancel Subscription"** or **"Downgrade to Free"** (see [how to cancel a paid account](https://linklyhq.com/support/cancel-paid-account))
3. Wait for the cancellation to process
4. Then return to delete workspace data

### 2. Cancel all domain subscriptions (if applicable)

If you have purchased domains with active subscriptions:
1. Go to **Domains** in your workspace
2. For each domain with an active subscription, click on the domain and cancel the subscription
3. Wait for all domain subscriptions to be cancelled
4. Then return to delete workspace data

**Important:** The delete workspace data button will be disabled if you have any active subscriptions.

## Step-by-step instructions

1. **Navigate to Workspace Settings** — Click on your **workspace name** in the top-left corner. From the dropdown menu, select **"Workspace Settings"**. Scroll down to the **"Danger Zone"** section.

2. **Start the Deletion Process** — Click the **"Delete Workspace Data"** button. You'll be taken to a confirmation page.

3. **Review the Confirmation Page** — **If you have active subscriptions:** A warning banner will indicate which subscriptions are active, with links to cancel them. The delete button will be **disabled** and show "(Subscriptions Active)".

**If all subscriptions are cancelled:** You'll see a warning that the action cannot be undone, the number of links that will be deleted, a list of everything that will be deleted, and a reminder that you'll be logged out.

4. **Confirm Deletion (only if no active subscriptions)** — Review all the information carefully. Click the red **"Delete Workspace Data"** button. A browser confirmation dialog will appear: "This will permanently delete ALL data in this workspace: All [X] links, All domains, All workspace users, You will be logged out. Are you absolutely sure?" Click **"OK"** to proceed or **"Cancel"** to abort.

5. **Completion** — All workspace data is immediately deleted. You are automatically logged out and redirected to the login page. A message confirms successful deletion.

## Alternative: Cancel the operation

At any point before clicking "OK" in the final confirmation dialog, you can:
- Click **"Cancel"** on the confirmation page to return to Settings
- Click **"Cancel"** in the browser dialog to abort the deletion

## After deletion

- **You are logged out** - You'll need to log in again
- **All short links stop working** - Anyone clicking them will see an error
- **Team members lose access** - All users are removed from the workspace
- **Domains are removed** - Custom domains will no longer work
- **You can create a new workspace** - Log back in and start fresh if needed

## Alternatives to consider

Before deleting all workspace data, consider these alternatives:

### Delete only links
If you want to keep your workspace, domains, and team but remove all links:
- Use [Delete All Links](https://linklyhq.com/support/delete-all-links) instead (in the same Danger Zone section)
- This is less destructive and doesn't log you out

### Cancel subscription and keep data
If you want to stop paying but keep your data:
- Just [cancel your subscription](https://linklyhq.com/support/cancel-paid-account)
- Your workspace, links, and domains remain active on the free plan
- You don't lose any data

### Remove specific team members
If you need to remove certain users:
- Go to **Workspace Settings** > **Team**
- Remove individual users instead of deleting the entire workspace

## Frequently asked questions

### Can I recover my data after deletion?

No. This action is permanent and cannot be undone.

### Will I be charged after deleting workspace data?

No, but only if you cancelled all subscriptions first. You must cancel workspace and domain subscriptions before deletion is allowed.

### What happens to my analytics data?

Analytics data is deleted along with the links.

### Can I use the same workspace name again?

Yes, you can create a new workspace with any name after logging back in.

### What if I only want to delete some things?

Use more targeted deletion options:
- [Delete individual links](https://linklyhq.com/support/deleting-linkly-links) from the Links page
- [Delete all links](https://linklyhq.com/support/delete-all-links) but keep domains and users
- Delete specific domains from the Domains page
- [Remove specific users](https://linklyhq.com/support/add-a-user) from Team settings

### Why can't I delete workspace data?

If the delete button is disabled, you have active subscriptions that must be cancelled first. This includes your [workspace subscription](https://linklyhq.com/support/cancel-paid-account) and any domain subscriptions. See the Prerequisites section above for detailed instructions.

---

# How to Make YouTube Links Open in the App

> Learn how to create deep links that open the YouTube app directly on a phone, and understand the platform-specific behaviors for iOS and Android.

Source: https://linklyhq.com/support/youtube-open-links-directly

# How to get YouTube Links to Open the App Directly
You can create special links, often called "deep links," that open the YouTube app directly on a mobile device instead of in a web browser. This provides a much smoother experience for your audience.
This guide covers the simplest method that works for most cases, as well as more advanced, platform-specific options for developers.

## The simple method: Using the YouTube:// scheme

1. **Take any standard YouTube URL.** — For example, let's use:

`https://www.youtube.com/watch?v=dQw4w9WgXcQ`

This method also works with other YouTube URL formats like `https://youtu.be/dQw4w9WgXcQ`.

2. **Replace 'https://' with 'youtube://'.** — The new link will be:

`youtube://www.youtube.com/watch?v=dQw4w9WgXcQ`

3. **Use the new link.** — This link will now open the YouTube app directly if it's installed on the user's device.

## Important considerations & fallback behavior

**What happens if the YouTube app isn't installed?**

The `youtube://` link will simply not work. To handle this, you need to provide a fallback to the standard `https://` URL. This usually requires a bit of code on your website or in your application to detect if the app is installed and redirect accordingly.

For a simple solution, you can use a service like Linkly, which can handle this device-aware redirection for you. Linkly's [**Open in app**](https://linklyhq.com/support/open-in-app) feature does exactly this for YouTube — and around 20 other apps — opening the app when it's installed and falling back to the App Store, Google Play, or the website when it isn't. It even works inside the in-app browsers on TikTok and Instagram, where the plain `youtube://` trick above breaks.

## Platform-specific information for developers

For those building applications, there are more robust methods for creating deep links that offer more control.

### iOS: Universal links
On iOS 9 and newer, most standard `https://www.youtube.com` links will automatically open in the YouTube app if it's installed. This is a feature from Apple called "Universal Links." This means that for many iOS users, you may not need to do anything special.

### Android: Intent URLs
Android uses a system called "Intents" to open apps. Developers can create an Android Intent to open a YouTube link. This is a more powerful method because you can specify what should happen if the app isn't installed, such as opening the Google Play Store to prompt the user to download the app.

An example of an Android Intent for a YouTube video would be:  
`intent://www.youtube.com/watch?v=dQw4w9WgXcQ#Intent;scheme=https;package=com.google.android.youtube;S.browser_fallback_url=https://www.youtube.com/watch?v=dQw4w9WgXcQ;end`

This tells Android to try and open the YouTube app, and if it can't, to open the fallback URL in a browser.

---

# Geo Redirect — Send Users to Different URLs by Country

> Master geo redirect technology with Linkly. Learn how location-based redirects work, implementation best practices, and advanced geotargeting strategies for higher conversions.

Source: https://linklyhq.com/support/geo-redirect

# Geo Redirect: The Complete Guide to Location-Based URL Redirects

**Geo redirect** (also known as geolocation redirects or country redirects) is an advanced web technology that automatically directs visitors to location-specific content based on their geographic location. This powerful technique enables businesses to deliver personalized experiences, increase conversion rates, and optimize their global marketing campaigns.

## What is geo redirect technology?

Geo redirect technology uses **[IP geolocation databases](https://linklyhq.com/blog/list-of-5-free-geoip-databases-2020)** to determine a visitor's geographic location and automatically redirect them to the most relevant content for their region. When a user clicks a geo-enabled link, the system:

1. Identifies the visitor's IP address
2. Looks up the IP in comprehensive geolocation databases
3. Determines the user's country, region, or city
4. Instantly redirects to the appropriate destination URL
5. Delivers a seamless, location-optimized experience

This process happens **instantaneously and invisibly** - users experience a smooth redirect without knowing they've been geo-targeted.

## Why use geo redirects? Key benefits & use cases

### 🌍 global marketing optimization

* **Localized Content**: Direct users to region-specific landing pages with local language, currency, and offers  
* **Regional Pricing**: Show country-appropriate pricing and payment methods  
* **Compliance**: Redirect users from restricted regions to compliant alternatives  
* **Campaign Testing**: A/B test different offers across geographic markets  

### 💰 higher conversion rates

Studies show that **location-targeted content can increase conversion rates by up to 89%**. Users respond better to:

* Local currency pricing  
* Regional shipping information  
* Culturally relevant messaging  
* Country-specific testimonials  

### 🎯 advanced targeting strategies

* **E-commerce**: Direct shoppers to regional stores with local inventory  
* **SaaS Products**: Route users to region-specific pricing and compliance pages  
* **Content Marketing**: Serve location-relevant blog posts and resources  
* **Event Promotion**: Redirect to local event listings and venue information

## How to create geo redirects with Linkly

1. **Click Create New Link from your Linkly dashboard.** — Start by accessing the link creation interface from your main navigation menu.

2. **Enter your link nickname for internal tracking.** — Choose a descriptive name that helps you identify this geo-redirect campaign in your analytics.

3. **Set your fallback destination URL in the main destination field.** — This crucial URL serves visitors from countries you haven't specifically targeted. Choose your most universal landing page.

4. **Navigate to Targeting settings and select Country.** — Access the advanced targeting options to begin configuring your geographic rules.

5. **Configure country-specific destinations for each target market.** — Add individual destination URLs for each country you want to target. Consider local domains, language variants, and regional offers.

6. **Test thoroughly before deploying your geo-redirect link.** — Test your link from actual internet connections in your target countries. [VPN testing](https://linklyhq.com/support/vpn-traffic) is unreliable - use real connections or proxy services for accurate validation.

7. **Save and deploy your geo-redirect link.** — Once tested, save your configuration and begin using your geo-redirect link in campaigns.

## Advanced geo redirect strategies

### Multi-level targeting hierarchy
Create sophisticated redirect rules using multiple geographic levels:

1. **Continent-Level**: Broad regional targeting (North America, Europe, Asia)  
2. **Country-Level**: Nation-specific redirects (USA, UK, Germany)  
3. **State/Province-Level**: Sub-national targeting for large countries  
4. **City-Level**: Hyper-local targeting for metropolitan campaigns  

### Geo redirect best practices

#### Technical implementation
- **Always set a fallback URL** for untargeted locations  
- **Test from real locations** — VPN testing produces unreliable results  
- **Monitor redirect performance** using comprehensive analytics  
- **Update geolocation rules** based on campaign performance data  

#### Content optimization
- **Localize beyond language**: include cultural references and local social proof  
- **Optimize for local search**: add region-specific keywords and phrases  
- **Consider time zones**: schedule campaigns for optimal engagement  
- **Mobile-first approach**: ensure geo-redirects work seamlessly on all devices  

### Common geo redirect mistakes to avoid

1. **Over-targeting**: Don’t create too many rules without sufficient traffic volume  
2. **Neglecting fallbacks**: Always provide a quality default destination  
3. **Ignoring mobile users**: Test geo-redirects thoroughly on mobile devices  
4. **Poor testing methodology**: Don’t rely solely on VPN or proxy testing  

## Technical deep dive: How geo IP detection works

### IP geolocation accuracy
Modern IP geolocation databases achieve:  
- **Country-level accuracy**: 95–99%  
- **City-level accuracy**: 75–85%  
- **ISP identification**: 90–95%  

### Geolocation data sources
Linkly’s geo-redirect system uses multiple premium databases:  
- **Regional Internet Registry (RIR) data**  
- **Internet Service Provider registration records**  
- **Commercial geolocation providers**  
- **Crowd-sourced location data**  

### Limitations and considerations
- **VPN/Proxy Traffic**: Cannot reliably determine true location  
- **Mobile Networks**: May show carrier HQ location  
- **Corporate Networks**: Large companies may route through central locations  
- **Satellite Internet**: Often shows gateway location, not user location  

## Geo redirect FAQ - common questions answered

### How accurate are geo redirects for determining user location?

Geo redirects achieve 95-99% accuracy at the country level using advanced IP geolocation databases. City-level accuracy ranges from 75-85%. The system combines multiple data sources including regional internet registries and ISP records for optimal precision.

### Do users know they've been geo-redirected?

No, geo redirects are completely transparent to users. The redirection happens instantaneously and invisibly - users simply arrive at the most relevant content for their location without any indication of the redirect process.

### Can I use geo redirects with VPN users?

[VPN traffic](https://linklyhq.com/support/vpn-traffic) cannot be reliably geo-targeted because VPNs mask the user's true location. Users on VPNs will be directed to your fallback URL. For testing purposes, always use genuine internet connections from target locations rather than VPN services.

### What's the difference between geo redirects and geo targeting?

Geo redirects automatically send users to different URLs based on location, while geo targeting shows different content on the same page. Geo redirects are more powerful for delivering completely different experiences, pricing, or compliance-specific content.

### How do geo redirects affect SEO?

When implemented correctly, geo redirects can improve SEO by delivering more relevant content to users in different regions. Use 302 redirects for temporary geographic targeting or 301 redirects for permanent regional content. Avoid cloaking by ensuring content relevance matches user location.

### Can I track performance of different geo redirect destinations?

Yes, Linkly provides comprehensive analytics for geo redirects, including click-through rates by country, conversion tracking, and destination URL performance. This data helps optimize your geographic targeting strategy.

### What happens if someone's location can't be determined?

If the system cannot determine a user's location (due to VPN use, proxy servers, or database limitations), they will be automatically directed to your specified fallback URL. This ensures all visitors receive a quality experience regardless of detection issues.

### How quickly do geo redirects work?

Geo redirects process instantaneously, typically adding less than 50 milliseconds to the redirect time. The geolocation lookup happens server-side and doesn't impact user experience or page load speeds.

### Can I set up geo redirects for specific cities or regions within countries?

Yes, advanced geo redirect systems support city-level and region-level targeting within countries. This enables hyper-local targeting for businesses with specific metropolitan area focuses or regional variations in offerings.

### Are there legal considerations for geo redirects?

Geo redirects should comply with local privacy laws and regulations. Ensure your privacy policy discloses geolocation practices, respect user privacy preferences, and comply with GDPR, CCPA, and similar regulations in your target markets.

**Available on:** Pro, Business, Enterprise plans

---

# Linkly's Analytics API

> Export click data and traffic reports from Linkly using our Analytics API. Access raw click data, aggregated reports, and real-time notifications via webhooks.

Source: https://linklyhq.com/support/analytics-api

# Linkly's Analytics API

Export click data and traffic reports from Linkly programmatically using our Analytics API.

**Related:** [Link Shortening API](https://linklyhq.com/support/link-shortening-api) | [Webhooks](https://linklyhq.com/support/webhooks)

## Before you begin

**Linkly generates API requests in the interface for you to copy and paste into your applications.**

Save time and let us do the hard work. Our API is entirely machine-consumable.

## How to get started with the analytics API

1. **Open any traffic report in Linkly.**

2. **Copy the API request shown at the top of the report.** — The data output format is CSV. This link contains your API key.

These links are next to every table and chart in Linkly.

3. **Ask ChatGPT or an equivalent to adapt these requests into source code for your application.** — There is no need to spend time doing a complex integration.

## Authorization

You will need your **API Key** and **Workspace ID**. You can get these details from inside Linkly.

## How to find your API credentials

1. **Log in to Linkly.**

2. **Click **Settings**.**

3. **Click **API Keys**.**

## Traffic reports API

Linkly automatically produces API requests for you inside your traffic reports.

![Linkly's Traffic Reports API](https://linklyhq.com/img/cleanshot-2026-03-30-at-11.41.18-2x.png)

Linkly's traffic reports **automatically build API requests for you**, based on the data shown on the screen.

These links include your API key, and are easily customizable and usable in your own applications.

## Output formats

The Analytics API supports three output formats:

| Format | Parameter | Description |
|--------|-----------|-------------|
| JSON | `format=json` (default) | Structured data for applications |
| CSV | `format=csv` | Comma-separated values for spreadsheets |
| TSV | `format=tsv` | Tab-separated values, ideal for browser viewing and pasting into spreadsheets |

## Pivot mode (matrix format)

By default, the API returns time-series data with one row per date. With **pivot mode**, you can get all your links' traffic in a single request as a matrix.

Use the **Export Data** dropdown in any traffic report to quickly export data by link, or add `pivot=link_id` to your API request.

![Export Data dropdown](https://linklyhq.com/img/cleanshot-2026-01-29-at-13.05.17-2x.png)

Add `pivot=link_id` to your request to get data with:
- **Dates as rows** (one row per day)
- **Links as columns** (one column per link)

### CSV/TSV pivot output example

| | My Link | Other Link |
|---|---|---|
| name | My Link | Other Link |
| full_url | `https://linkly.link/abc` | `https://linkly.link/xyz` |
| id | 123 | 456 |
| 2025-12-30 | 45 | 12 |
| 2025-12-31 | 52 | 8 |
| 2026-01-01 | 38 | 15 |

### JSON pivot output example

```json
{
  "links": [
    {"id": 123, "name": "My Link", "full_url": "https://linkly.link/abc"},
    {"id": 456, "name": "Other Link", "full_url": "https://linkly.link/xyz"}
  ],
  "data": [
    {"date": "2025-12-30", "clicks": {"123": 45, "456": 12}},
    {"date": "2025-12-31", "clicks": {"123": 52, "456": 8}}
  ]
}
```

Pivot mode is useful for:
- Comparing traffic across multiple links
- Importing into spreadsheets for analysis
- Building dashboards with all link data in one call

## Raw click data

The raw click data we record, including full parameters, timestamps and geolocation information, is available.

To access this data, click **Export** from the tabs at the bottom and choose your format. These are fully formed API requests you can use directly in your application.

![Export Raw Data](https://linklyhq.com/img/cleanshot-2025-10-13-at-09.26.54-2x.png)

![Raw Click Data Example](https://linklyhq.com/img/cleanshot-2025-10-13-at-09.27.09-2x.png)

## Notes regarding data export

* Consider filtering data in the view first to reduce the amount of data exported. This function exports the underlying data used to generate the report currently on the screen.
* This data is cached for up to 3 hours. Repeated requests to this endpoint will not produce real-time data.

## Grouped counts

The `/counters/{dimension}` endpoint returns click totals grouped by a single dimension — such as `country`, `platform`, `destination`, `referer`, `isp` or `link_id`. Results come back ordered by click count, highest first.

**A maximum of 10,000 values are returned.** High-cardinality dimensions — `destination`, `referer`, `remote_ip` and `isp` — can have far more distinct values than that on a busy workspace. When they do, you receive the top 10,000 by click count and the remainder are not returned.

The `total` field is always the total clicks across *every* group, including any not returned. So on a truncated result the `count` values will add up to less than `total` — which means a percentage calculated as `count / total` is still accurate.

If you need the complete set of values rather than the top 10,000, export the raw click data and aggregate it yourself, or use the [BigQuery integration](#bigquery-integration).

## Real-time click notifications

For real-time click notifications, see [Webhooks](https://linklyhq.com/support/webhooks). Webhooks send a POST request to your specified URL(s) immediately when a click occurs, with detailed information about the click.

You can also manage webhooks via the API - see the [OpenAPI spec](https://linklyhq.com/url-shortener-api-reference) for details.

## Fair use policy

### Rate limits

The Analytics API is rate limited to **50 requests per hour** per workspace.

### Usage limits

In addition to rate limits, the Analytics API has usage limits that reset each billing period:

| Plan Type | API Requests | Data Scanned |
|-----------|--------------|--------------|
| Free | 100/month | 10 GB/month |
| Monthly Paid | 2,000/month | 2 TB/month |
| Annual Paid | 24,000/year | 24 TB/year |
| Monthly Unlimited | 10,000/month | 2 TB/month |
| Annual Unlimited | 120,000/year | 24 TB/year |

### What counts as usage

* **API Requests**: Each call to the Analytics API endpoints (`/clicks`, `/counters`, `/export`) counts as one request.
* **Data Scanned**: The amount of data processed by our analytics database to fulfill your request. Larger date ranges and more complex queries scan more data.

### What happens when you exceed limits

If you exceed your usage limits:

1. API requests will return a `429 Too Many Requests` error
2. Your limits will automatically reset at the start of your next billing period
3. Your links will continue to work and track clicks normally

### Tips to reduce usage

**Most users can get all their data in a single API request** using pivot mode (`pivot=link_id`), which returns all links' traffic as a matrix in one call.

* **Use pivot mode**: Add `pivot=link_id` to get traffic for all links in a single request instead of querying each link separately
* **Cache responses**: Store API responses locally instead of fetching the same data repeatedly
* **Use smaller date ranges**: Query only the dates you need
* **Batch requests**: Combine multiple link queries into a single request using the `link_ids` parameter

### Need more?

If you need higher limits, please talk to us using the support widget.

## BigQuery integration

For high-volume analytics needs, Linkly offers a [BigQuery integration](https://linklyhq.com/support/bigquery-integration) that provides direct SQL access to your click data.

* **Live data access** - Query your click data directly in BigQuery with real-time updates
* **Unlimited queries** - No API rate limits; you only pay for BigQuery compute
* **Custom reporting** - Build dashboards with Looker, Data Studio, or Tableau
* **Data consolidation** - Join click data with other business metrics

BigQuery integration is included on the Enterprise plan. [Contact us](https://linklyhq.com/contact/) for details.

**[Learn more about BigQuery Integration →](https://linklyhq.com/support/bigquery-integration)**

## Related

* [Link Shortening API](https://linklyhq.com/support/link-shortening-api) - Create and update links programmatically
* [Webhooks](https://linklyhq.com/support/webhooks) - Real-time click notifications
* [BigQuery Integration](https://linklyhq.com/support/bigquery-integration) - Direct SQL access to click data
* [Zapier Integration](https://linklyhq.com/support/zapier-integration) - No-code integrations

**Available on:** Pro, Business, Enterprise plans

---

# URL Shortener API — REST + OpenAPI, Free Tier Included

> Integrate with Linkly's powerful APIs to create, update, and track short links programmatically. View our OpenAPI spec and get started with our examples.

Source: https://linklyhq.com/support/api

# Linkly's APIs

Linkly provides four ways to integrate with your applications:

1. **[Link Shortening API](https://linklyhq.com/support/link-shortening-api)** - Create, update, and manage links programmatically
2. **[Analytics API](https://linklyhq.com/support/analytics-api)** - Export click data and traffic reports
3. **[QR Code Generator API](https://linklyhq.com/support/qr-code-generator-api)** - Generate QR code images via URL or REST API
4. **[Webhooks](https://linklyhq.com/support/webhooks)** - Real-time click notifications

For no-code integrations, see our [Zapier integration](https://linklyhq.com/support/zapier-integration), [Make integration](https://linklyhq.com/support/make-integration), and [n8n integration](https://linklyhq.com/support/n8n-integration).

___

## Link shortening API

The Link Shortening API allows you to create, update, and manage links programmatically.

* Create single or bulk links (up to 1000 per request)
* Configure rotators, geo-redirects, and device redirects
* Set UTM parameters, Open Graph tags, and custom domains
* Rate limit: 20 requests/second (200/second available on request)

**[View Link Shortening API Documentation →](https://linklyhq.com/support/link-shortening-api)**

___

## Analytics API

The Analytics API allows you to export click data and traffic reports.

* Export raw click data with full parameters, timestamps, and geolocation
* Generate API requests directly from the Linkly interface
* Rate limit: 200 queries/hour

**[View Analytics API Documentation →](https://linklyhq.com/support/analytics-api)**

___

## QR code generator API

Generate QR code images programmatically. Append `.qr.png` to any short link for instant access, or use the authenticated endpoint for custom styles.

* Public URL: no authentication required
* Supports custom colors, styles, and logos
* Rate limit: 5 requests/second per IP

**[View QR Code Generator API Documentation →](https://linklyhq.com/support/qr-code-generator-api)**

___

## Webhooks

Webhooks send real-time POST requests to your specified URL(s) when clicks occur.

* Link-level webhooks for specific links
* Workspace-level webhooks for all links
* Detailed click payload including country, device, browser, and more

**[View Webhooks Documentation →](https://linklyhq.com/support/webhooks)**

___

## OpenAPI specification

Linkly's APIs are documented using the OpenAPI 3.0 standard.

<a href="https://linklyhq.com/url-shortener-api-reference" class="openapi-spec-button" target="_blank" rel="noopener"><img src="https://linklyhq.com/img/openapi_icon.svg" alt="OpenAPI logo" /><span>View OpenAPI Spec</span></a>

___

## Postman collection

Import Linkly's API into Postman for instant exploration — no code required. The collection mirrors the OpenAPI spec, with pre-configured requests for every endpoint and example payloads you can edit and re-fire in seconds.

* Try every endpoint from the Postman UI
* Pre-filled example payloads — just paste your API key
* Stays in sync with the production API

<a href="https://go.linklyhq.com/postman" class="postman-run-button" target="_blank" rel="noopener"><img src="https://linklyhq.com/img/postman_icon.svg" alt="Postman logo" /><span>Run in Postman</span></a>

## Authorization

All API requests require:
* Your API Key
* Workspace ID

## How to find your API key and workspace ID

1. **Click **Settings**.**

2. **Click **Account Settings**.**

3. **See the **API Access** section.**

**Available on:** Free, Starter, Pro, Business, Enterprise plans

---

# Linkly's Link Shortening API

> Integrate with Linkly's powerful Link Shortening API to create, update, and manage short links programmatically. View our OpenAPI spec and get started with our examples.

Source: https://linklyhq.com/support/link-shortening-api

# Linkly's Link Shortening API

Create, update, and manage links programmatically using Linkly's Link Shortening API.

**Related:** [Analytics API](https://linklyhq.com/support/analytics-api) | [Webhooks](https://linklyhq.com/support/webhooks)

## Before you begin

**Linkly generates API requests in the interface for you to copy & paste into your applications.**

This works for link creation and link update.

Save time and let us do the hard work:

1. See below for link creation API requests.
2. Copy the requests in their entirety. You can verify they work for you.
3. Ask ChatGPT or an equivalent to adapt these requests into source code for your application. There is no need to spend time doing a complex integration. Our API is entirely machine-consumable.

___

## OpenAPI 3.0 spec

You can generate API requests directly from the Linkly user interface.

**Video: Linkly's Link Shortening API Builder** — https://linklyhq.com/videos/linkly-api.mp4

Linkly's link shortening API builds API requests automatically based on the contents of the form.

You can paste the text given here into any LLM to automatically generate code for your application.


Linkly's API is documented using the OpenAPI standard, which goes beyond what is provided below. The same endpoints are also available as a one-click Postman collection.

<a href="https://linklyhq.com/url-shortener-api-reference" class="openapi-spec-button"><img src="https://linklyhq.com/img/openapi_icon.svg" alt="" /><span>View OpenAPI Spec</span></a>

<a href="https://go.linklyhq.com/postman" class="postman-run-button"><img src="https://linklyhq.com/img/postman_icon.svg" alt="" /><span>Run in Postman</span></a>

## Authorization

You will need:
* Your API Key
* Workspace ID

You can get these details from inside Linkly.

1. Login to Linkly.
2. Click **Settings**.
3. Click **API Keys**.

## Creating or updating a link

To create a link, all you need to do is send a **POST** request to:

```
https://app.linklyhq.com/api/v1/link
```

with the following fields in the body.

The encoding type is `x-www-form-urlencoded` or `application/json`.

If you are submitting the **Rules** field, you must use `application/json`.

We recommend you use JSON with the [Open API spec](https://linklyhq.com/url-shortener-api-reference).

| Label                          | Key               | Type                   | Notes                                                                 |
|--------------------------------|-------------------|------------------------|----------------------------------------------------------------------|
| Account API Key                | api_key           | String                 | Required                                                             |
| Workspace ID                   | workspace_id      | Integer                | Required                                                             |
| Link ID                        | id                | Integer                | Required if updating existing link                                    |
| Destination                    | url               | String                 | Required                                                             |
| Nickname                       | name              | String                 |                                                                      |
| Notes                          | note              | String                 |                                                                      |
| Retargeting tags (head region) | head_tags         | String                 | For [retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels)        |
| Retargeting tags (body region) | body_tags         | String                 | For [retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels)        |
| Forward Params                  | forward_params    | Boolean                |                                                                      |
| Hide Referrer                  | hide_referrer     | Boolean                | Sends `referrer-policy: no-referrer` so the destination doesn't see Linkly in the referer header |
| Cloaking                       | cloaking          | Boolean                | Masks the destination URL behind a frame                              |
| Block Bots                     | block_bots        | Boolean                | Blocks known bots/crawlers                                            |
| Skip Social Crawler Tracking   | skip_social_crawler_tracking | Boolean      | When `block_bots` is on, still let social crawlers through so OG previews work |
| Public Analytics               | public_analytics  | Boolean                | Enables the public `/abc123.stats` page for this link                 |
| Password                       | password          | String                 | Visitors must enter this password before the redirect                 |
| Publishing Status              | enabled           | Boolean                |                                                                      |
| UTM Source                     | utm_source        | String                 | For [UTM tracking](https://linklyhq.com/support/google-analytics-utm-tag-builder)         |
| UTM Medium                     | utm_medium        | String                 | For [UTM tracking](https://linklyhq.com/support/google-analytics-utm-tag-builder)         |
| UTM Campaign                   | utm_campaign      | String                 | For [UTM tracking](https://linklyhq.com/support/google-analytics-utm-tag-builder)         |
| UTM Term                       | utm_term          | String                 | For [UTM tracking](https://linklyhq.com/support/google-analytics-utm-tag-builder)         |
| UTM Content                    | utm_content       | String                 | For [UTM tracking](https://linklyhq.com/support/google-analytics-utm-tag-builder)         |
| Custom Domain                  | domain            | String                 | Required if slug is provided. See [custom domains](https://linklyhq.com/support/custom-domain) |
| Custom Domain Suffix           | slug              | String                 | If domain is provided and slug is null, will be auto-generated        |
| Open Graph Title               | og_title          | String                 | For [social media previews](https://linklyhq.com/support/custom-social-previews)          |
| Open Graph Description         | og_description    | String                 | For [social media previews](https://linklyhq.com/support/custom-social-previews)          |
| Open Graph Image URL           | og_image          | String                 | For [social media previews](https://linklyhq.com/support/custom-social-previews)          |
| Meta Pixel ID                  | fb_pixel_id       | String                 | For [Meta Pixel](https://linklyhq.com/support/add-facebook-pixel-to-a-link)               |
| TikTok Pixel ID                | tiktok_pixel_id   | String                 |                                                                      |
| Google Analytics 4 ID          | ga4_tag_id        | String                 |                                                                      |
| Google Tag Manager container   | gtm_id            | String                 |                                                                      |
| Linkify Words                  | linkify_words     | String                 | Newline-separated phrases that should be auto-shortened on landing pages |
| Replacements                   | replacements      | String                 | Text replacement rules applied to the destination page                |
| Expiry DateTime                | expiry_datetime   | ISO8601 DateTime String | For [expiring links](https://linklyhq.com/support/create-expiring-links)                 |
| Expiry Destination             | expiry_destination| String (URL)            | For [expiring links](https://linklyhq.com/support/create-expiring-links). Must start with `http`. |
| Expiry Clicks                  | expiry_clicks     | Integer                | Expire the link after this many clicks                                 |
| Webhooks                       | webhooks          | Array of strings        | Per-link webhook URLs. See [webhooks](https://linklyhq.com/support/webhooks).             |
| Notify User IDs                | notify_user_ids   | Array of integers       | Workspace user IDs to notify on each click                            |
| QR Code Styles                 | qr_styles         | JSON object            | For [QR code styling](https://linklyhq.com/support/qr-code-generator-api). Keys: fgColor, bgColor, qrStyle, eyeStyle, eyeColorInner, eyeColorOuter, logoImage, logoWidth, logoHeight, logoPadding, logoStyle, quietZone |
| Rules                          | rules             | JSON array             | For [rotators](https://linklyhq.com/support/link-rotator), [geo-redirects](https://linklyhq.com/support/creating-location-redirects), and [device redirects](https://linklyhq.com/support/app-redirects) |

## Example request using curl

The code below illustrates how to make an API request to create a link.

```
curl -X POST https://app.linklyhq.com/api/v1/link
-H 'cache-control: no-cache'
-d 'api_key=your_secret_key&workspace_id=1&url=http%3A%2F%2Fwww.wikijob.co.uk&name=Test%20Link'
```

A successful response will return a JSON object representing the link, along with a **link id**.

```
{
    "id": 9512,
    "url": "https://www.wikijob.co.uk",
    "name": "Test Link",
    "note": null,
    "head_tags": null,
    "body_tags": null,
    "linkify_words": null,
    "replacements": null,
    "enabled": true,
    "cloaking": false,
    "forward_params": false,
    "hide_referrer": false,
    "block_bots": false,
    "skip_social_crawler_tracking": false,
    "public_analytics": false,
    "password": null,
    "domain": null,
    "slug": null,
    "utm_source": null,
    "utm_medium": null,
    "utm_campaign": null,
    "utm_term": null,
    "utm_content": null,
    "og_title": null,
    "og_description": null,
    "og_image": null,
    "fb_pixel_id": null,
    "tiktok_pixel_id": null,
    "ga4_tag_id": null,
    "gtm_id": null,
    "full_url": "https://l.linklyhq.com/l/2TQ",
    "rules": [],
    "expiry_datetime": null,
    "expiry_destination": null,
    "expiry_clicks": null,
    "qr_styles": null,
    "webhooks": [],
    "notify_user_ids": [],
    "workspace_id": 1448,
    "deleted": false
}
```

## Updating a link

In order to update a link, send the same request you'd use to create the link, but include the field **id** for the link you want to update, as well as the changes.

## Creating rotators via API

In order to create a rotator, submit a field called **rules** as a JSON array, along with the link payload above. You must use **application/json** to send JSON arrays.

For example:

```
[
  {"what": "rotator", "url": "https://www.microsoft.com", "percentage": "50"},
  {"what": "rotator", "url": "https://www.apple.com", "percentage": "50"}
]
```

## Creating geo-redirects via API

In order to redirect by country, submit a field called **rules** as a JSON array, along with the link payload above. You must use **application/json** encoding to send JSON arrays.

For example:

```
[
  {"what": "country", "url": "https://www.microsoft.com", "matches": "UK"},
  {"what": "country", "url": "https://www.apple.com", "matches": "US"}
]
```

The country is the **[alpha-2 ISO 3166 country code](https://linklyhq.com/support/country-codes).**

## Creating device redirects via API

In order to redirect by device, submit a field called **rules** as a JSON array, along with the link payload above.

For example:

```
[
  {"what": "platform", "url": "https://www.google.com", "matches": "windows"},
  {"what": "platform", "url": "https://www.apple.com", "matches": "ios"}
]
```

Where the field **matches** is one of:

* ios
* android
* windows
* linux
* mac

## Creating or updating multiple links in one request

Linkly supports the creation/amending of up 1000 links per request.

To do so, submit your API key as part of the request as follows:

```
https://app.linklyhq.com/api/v1/links?api_key=XXXXXXXXXXX
```

Then, use the same schema as above for the individual link cases, but wrap the link requests in an array, of the form:

```
[{link}, {link}]
```

Here is a complete request that will update two links:

```
wget --no-check-certificate \
  --method POST \
  --timeout=0 \
  --header 'Content-Type: application/json' \
  --body-data '[
    {
        "workspace_id": "WORKSPACE_ID",
        "url": "https://nature.com",
        "name": "Test",
        "id": LINK_ID
    },
    {
        "workspace_id": "WORKSPACE_ID",
        "url": "https://science.com",
        "id": LINK_ID
    }
]' \
   'https://app.linklyhq.com/api/v1/links?api_key=API_KEY'
```

This works for both creation and update actions.

Please be aware it can take up to 60 seconds for a large request. If requests take longer than this, they will fail, and you should consider breaking your workload up into smaller chunks.

## Rate limits

The link shortening API is limited to 20 requests/second. Up to 200/requests per second are available on request. You can upload up to 1000 links in a single request.

## Related

* [Analytics API](https://linklyhq.com/support/analytics-api) - Export click data and traffic reports
* [Webhooks](https://linklyhq.com/support/webhooks) - Real-time click notifications
* [Zapier Integration](https://linklyhq.com/support/zapier-integration) - No-code integrations

**Available on:** Free, Starter, Pro, Business, Enterprise plans

---

# BigQuery Integration - Query Live Click Data

> Query your workspace's click data directly in Google BigQuery with a live view. Included on the Enterprise plan.

Source: https://linklyhq.com/support/bigquery-integration

# Google BigQuery Integration

Linkly provides seamless integration with Google BigQuery, giving you a live view to query your workspace's click data directly in BigQuery.

## Overview

The BigQuery integration enables you to:

- **Live data access** - Query your workspace's click data directly in BigQuery with a live view
- **Analyze at scale** - Leverage BigQuery's powerful analytics capabilities on your click data
- **Custom reporting** - Build custom dashboards and reports using tools like Looker, Data Studio, or Tableau
- **Data consolidation** - Join click data with other business metrics in your BigQuery queries
- **Real-time insights** - Data is continuously updated as clicks occur

## What data is available?

You can query comprehensive click data including:

- Click timestamp
- Short link URL and destination URL
- Geographic location (country, city, region)
- Device information (type, operating system, browser)
- Referrer information
- IP address (when enabled)
- UTM parameters
- Custom metadata and tags

## Pricing

BigQuery integration is included on the Enterprise plan. You only pay for the BigQuery queries you run — no storage costs, since data remains in Linkly's BigQuery environment.

## How it works

1. **Request Access** - Contact us through the chat widget to enable BigQuery integration
2. **Provide Google Accounts** - Share the Google account email addresses that need access to the data
3. **We Grant Access** - Your specified Google accounts are granted access to a live view of your workspace data
4. **Start Querying** - Query your click data directly in BigQuery using SQL

## Getting started

To enable BigQuery integration for your workspace:

1. **Contact us** through the chat widget with:
   - Your workspace name
   - Google account email addresses that require access

2. **We'll grant access** to the specified Google accounts

3. **Start querying** - You'll receive the dataset location and can immediately start running queries on your click data

## Security and compliance

- **Encryption** - All data is encrypted in transit and at rest
- **Access control** - Only specified Google accounts can access your data
- **GDPR compliance** - PII can be excluded or anonymized upon request
- **Audit logs** - Full audit trail available through GCP logging

## Support

For assistance with the BigQuery integration, contact us through the chat widget or email support@linkly.com

## Related resources

- [JSON Export Integration](https://linklyhq.com/support/export-data-as-json)
- [Google Sheets Integration](https://linklyhq.com/support/google-sheets-addon)
- [API Documentation](https://linklyhq.com/support/link-shortening-api)

## Frequently asked questions

### How much does the BigQuery integration cost?

BigQuery integration is included on the Enterprise plan. You only pay for the queries you run in BigQuery itself.

### How quickly does data appear in BigQuery?

The live view is updated in real-time, with new clicks typically appearing within seconds.

### Can I access historical data?

Yes, you'll have access to query all historical click data for your workspace through the BigQuery view.

### What information do I need to provide?

Just contact us through the chat widget with your workspace name and the Google account email addresses that need access to the data.

### Can I add more Google accounts later?

Yes, simply contact us through the chat widget with the additional Google account addresses you'd like to grant access to.

### Does this affect my Linkly dashboard?

No, the BigQuery export runs independently. All data remains available in your Linkly dashboard as usual.

### What happens if the export fails?

We have automatic retry logic and monitoring in place. Failed exports are queued and retried. You'll be notified of any persistent issues.

### What's the data latency?

Data is streamed in real-time with typical latency under 5 seconds from click to BigQuery availability.

**Available on:** Enterprise plans

---

# Spreadsheet Import

> Import links directly in Linkly using our built-in spreadsheet editor. Paste from Excel or Google Sheets, add UTM parameters, rules, and tracking pixels - all without leaving Linkly.

Source: https://linklyhq.com/support/spreadsheet-import

# Spreadsheet Import

Linkly's Spreadsheet Import lets you create multiple links at once using a familiar spreadsheet interface - directly in your browser. No need to download templates or export CSV files.

## Getting started

1. Go to **Integrations → Spreadsheet Import** in your workspace
2. Enter your data directly in the spreadsheet, or paste from Excel/Google Sheets
3. Click **Import** to create your links

Your data is automatically saved in your browser, so you can close the tab and come back later.

## How to import links

1. **Navigate to Spreadsheet Import** — In your workspace, go to **Integrations → Spreadsheet Import** from the left sidebar.

2. **Enter your destination URLs** — The **Destination URL** column is required. Enter the URLs you want to shorten.

3. **Add optional fields** — Add nicknames, custom domains, slugs, UTM parameters, tracking pixels, and rules as needed.

4. **Click Import** — Click the **Import** button in the top right. Linkly will process each row and show the status in the Status column.

5. **View your new links** — Once complete, click **Go to Dashboard** to see your newly created links.

## Available columns

### Basic fields

| Column | Description |
|--------|-------------|
| **Destination URL** | The URL to redirect to (required) |
| **Nickname** | A friendly name for the link (visible only to you) |
| **Domain** | Your custom domain (leave blank for default) |
| **Slug** | Custom back-half, e.g. `/my-campaign` |

### UTM parameters

| Column | Description |
|--------|-------------|
| **UTM Source** | Traffic source (e.g. `newsletter`, `twitter`) |
| **UTM Medium** | Marketing medium (e.g. `email`, `social`) |
| **UTM Campaign** | Campaign name |
| **UTM Term** | Paid search keywords |
| **UTM Content** | Differentiate similar content/links |

### Tracking pixels

| Column | Description |
|--------|-------------|
| **GA4 Tag ID** | Google Analytics 4 measurement ID |
| **GTM ID** | Google Tag Manager container ID |
| **FB Pixel ID** | Meta/Facebook pixel ID |

### Rules

| Column | Description |
|--------|-------------|
| **Rule Type** | `country`, `platform`, or `rotator` |
| **Rule Matches** | Comma-separated values (e.g. `US,GB` or `ios,android`) |
| **Rule URL(s)** | Destination URL for the rule |
| **Rule %** | Traffic percentages for rotator rules |

## Tips & tricks

- **Paste from Excel/Google Sheets**: Select your data and paste directly into the spreadsheet
- **Right-click for options**: Add or remove rows using the context menu
- **Auto-save**: Your data is saved automatically in your browser
- **Resume later**: Close the tab and come back - your data will still be there
- **Clear and start over**: Use the **Clear** button to reset the spreadsheet

## Working with rules

### Country/platform rules
For geo-targeting or device targeting, set Rule Type to `country` or `platform`, add comma-separated matches, and provide a single Rule URL.

**Example - Redirect US visitors:**

| Rule Type | Rule Matches | Rule URL(s) |
|-----------|--------------|-------------|
| country | US | `https://example.com/us` |

### Rotator rules

For A/B testing, set Rule Type to `rotator`, provide comma-separated URLs, and optionally specify percentages.

**Example - Split traffic 50/50:**

| Rule Type | Rule URL(s) | Rule % |
|-----------|-------------|--------|
| rotator | `https://page-a.com,https://page-b.com` | 50,50 |

## Frequently asked questions

### What happens if I close the browser?

Your data is automatically saved in your browser's local storage. When you return, your spreadsheet will be exactly as you left it.

### Can I paste from Excel or Google Sheets?

Yes! Just select and copy your data, then paste it directly into the Linkly spreadsheet.

### Why does my import show errors?

Check the Status column for error details. Common issues include invalid URLs, duplicate slugs on the same domain, or missing required fields.

### Can I import links with custom domains?

Yes, enter your custom domain in the Domain column and optionally a slug. The domain must already be configured in your workspace.

### How do I add multiple rules to one link?

For country/platform rules, use comma-separated values in the Rule Matches column. For rotators, use comma-separated URLs and percentages.

### Is there a limit to how many links I can import?

There's no hard limit, but we recommend importing in batches of 100-200 links for best performance.

### What's the difference between Spreadsheet Import and CSV Import?

Spreadsheet Import lets you edit data directly in Linkly with a visual interface. CSV Import is for uploading pre-prepared files. Both create the same links.

**Available on:** Starter, Pro, Business, Enterprise plans

---

# WhatsApp Rotator

> Create a WhatsApp rotator to distribute users across multiple WhatsApp groups with a single link. Perfect for managing group size limits and balancing community membership.

Source: https://linklyhq.com/support/whatsapp-rotator

# WhatsApp Rotator: Distribute Users Across Multiple Groups

## What is a WhatsApp rotator?

A **WhatsApp rotator** is a single link that automatically distributes users across multiple WhatsApp groups. When someone clicks your link, they're randomly assigned to one of your WhatsApp groups based on percentages you define. It's a specific application of Linkly's [link rotator](https://linklyhq.com/support/link-rotator) feature.

WhatsApp rotators are essential for communities, businesses, and creators who need to manage **WhatsApp's group size limits** (currently 1,024 members per group).

## Why use a WhatsApp rotator?

* **Manage group size limits** - WhatsApp caps groups at 1,024 members. A rotator lets you scale beyond this limit.
* **Balance group membership** - Automatically distribute new members evenly across groups.
* **Single link for marketing** - Share one link across all your marketing channels instead of multiple group links.
* **Track which groups are growing** - See exactly how many people joined each group using Linkly's analytics.
* **Easy group management** - When one group fills up, simply add a new group link to the rotator.

## Common use cases

* **Online communities** - Discord alternatives, hobby groups, local communities
* **Course creators** - Student support groups for online courses
* **E-commerce brands** - Customer communities and VIP groups
* **Affiliate marketers** - Managing multiple affiliate groups
* **Event organizers** - Distributing attendees across regional groups
* **Influencers** - Fan communities that exceed WhatsApp limits

## Creating a WhatsApp rotator

WhatsApp rotators are available on the Pro plan and above, which includes up to 10,000 tracked clicks/month.

## How to create a WhatsApp group rotator

1. **Get your WhatsApp group invite links.** — Open each WhatsApp group, tap the group name, scroll to **Invite via link**, and copy the link.

Each link will look like: `https://chat.whatsapp.com/ABC123...`

2. **Click **Create New Link** in Linkly.**

3. **Give the link a nickname.** — For example, "WhatsApp Community Rotator" - this helps you find it later.

4. **Paste your first WhatsApp group link as the **Destination**.**

5. **In the **Targeting** section, click **Rotate**.**

6. **Add your additional WhatsApp group links.** — Paste each WhatsApp group invite link and assign a **percentage** of traffic.

For equal distribution across 3 groups, use 33%, 33%, and 34%.

Percentages must add up to 100%.

7. **Click **Save Link**.** — Your WhatsApp rotator is now ready. Share this single Linkly URL everywhere - each click will be distributed to your WhatsApp groups.

## Best practices for WhatsApp rotators

### Start with fewer groups

Begin with 2-3 groups and add more as they fill up. This keeps your communities active and engaged rather than spread thin.

### Monitor group capacity

Use Linkly's analytics to track how many people have been sent to each group. When a group approaches 1,000 members, reduce its percentage or remove it from the rotator.

### Use a custom domain

A branded short link like `yourname.link/join` looks more professional and trustworthy than a generic shortened URL.

### Update percentages as groups fill

If Group A is at 800 members and Group B is at 200, temporarily set Group A to 20% and Group B to 80% to balance them out.

## Tracking your WhatsApp rotator

Linkly provides detailed analytics for your WhatsApp rotator:

* **Total clicks** - How many people clicked your link
* **Destination breakdown** - Exactly how many were sent to each WhatsApp group
* **Geographic data** - Where your community members are located
* **Device data** - Mobile vs desktop clicks
* **Time trends** - When people are joining

View these stats in the **Destination** tab of your link's traffic report.

## Related tools

* **[Free WhatsApp Link Generator](https://linklyhq.com/tools/whatsapp-link-generator)** — Quickly create a `wa.me` click-to-chat link with a pre-filled message. No account required.
* **[Tracked WhatsApp Links](https://linklyhq.com/support/whatsapp-link-generator)** — Create WhatsApp links through Linkly with full click tracking, analytics, and retargeting.

## WhatsApp rotator FAQs

### What is a WhatsApp rotator?

A WhatsApp rotator is a single link that automatically distributes clicks across multiple WhatsApp group invite links. It's used to manage WhatsApp's group size limit of 1,024 members by spreading new members across several groups.

### How many WhatsApp groups can I add to a rotator?

You can add up to 100 WhatsApp group links to a single rotator. For more than 100 groups, you can stack rotators together for virtually unlimited capacity.

### Will the same person always go to the same group?

No. Linkly's rotator is probabilistic, not sticky. If someone clicks your link twice, they may be sent to a different group each time. This is by design to maintain balanced distribution.

### Can I change which groups are in the rotator later?

Yes. You can add, remove, or change WhatsApp group links at any time. You can also adjust the percentage distribution without creating a new link.

### What happens when a WhatsApp group is full?

When a group reaches 1,024 members, WhatsApp will prevent new members from joining via the invite link. You should remove full groups from your rotator or set their percentage to 0%.

### Can I track how many people joined each WhatsApp group?

Yes. Linkly's traffic reports show exactly how many clicks were redirected to each destination URL. Check the **Destination** tab in your link's analytics.

### Do I need a paid plan for a WhatsApp rotator?

Rotators are available on the Pro plan and above. See our [pricing page](https://linklyhq.com/pricing/) for details.

### Can I use a custom domain for my WhatsApp rotator?

Yes. Paid plans allow you to use your own custom domain, making your link look like `yourbrand.com/join` instead of a generic short URL.

### What's the difference between a WhatsApp rotator and a WhatsApp channel?

A WhatsApp Channel is a one-way broadcast feature with unlimited followers. A WhatsApp Group is for two-way conversations but limited to 1,024 members. A rotator helps you scale groups beyond this limit while maintaining the interactive group experience.

**Available on:** Pro, Business, Enterprise plans

---

# Make Integration

> Integrate Linkly with Make (formerly Integromat) to automate your link management. Create short links, get instant click notifications, and connect with thousands of apps.

Source: https://linklyhq.com/support/make-integration

# Linkly & Make

## What is Make?

**Make** (formerly Integromat) is a powerful visual automation platform that helps you connect apps and automate workflows without code.

For example, if you were to use Linkly & Make together, you might automatically create a Linkly link from a CRM record, or get notified instantly when someone clicks your link.

## How to use Linkly & Make

Linkly is integrated with Make.

With **Make**, you can:

* Automatically create, update, or delete Linkly shortlinks from other apps integrated with Make.
* Get instant notifications when your links are clicked.
* Look up Linkly shortlink information automatically from other apps using Make.

You can [find our Make integration here](https://www.make.com/en/integrations/linkly?utm_source=linkly-app&utm_medium=partner&utm_campaign=partner-listing).

**New to Make?** [Sign up here](https://www.make.com/en/register?promo=linkly-app-partner-program&utm_source=linkly-app&utm_medium=partner&utm_campaign=partner-listing) to get the **Make Pro Plan free for 2 months** with 20,000 operations per month.

Our Make integration mirrors our [API](https://linklyhq.com/support/api). We also offer a [Zapier integration](https://linklyhq.com/support/zapier-integration) if you prefer that platform.

## Linkly & Make features overview

### Triggers

#### 🔔 watch clicks (⚡ instant)

This trigger fires **instantly** when any Linkly shortlink in your workspace is clicked. Use this when you want to be notified about all clicks across your entire workspace.

Click data includes: Country, Platform, Browser, Referer, ISP, Bot detection, Destination URL, and URL Parameters.

You can use Make's built-in filters to watch for clicks on specific links.

### Actions

#### ➕ create a link

This action creates a new Linkly shortlink. The fields map directly to the fields on the [New Link Form](https://linklyhq.com/create-tracking-links).

#### ✏️ update a link

This action updates an existing Linkly shortlink by ID. Provide the Link ID and the fields you want to change.

All fields are optional - only the fields you provide will be updated. You can update the destination URL, UTM parameters, tracking pixels, Open Graph metadata, and other link settings.

#### 🗑️ delete a link

This action permanently deletes a Linkly shortlink by ID.

**Warning:** This action cannot be undone. The link will stop working immediately after deletion.

#### 🔍 get a link

This action fetches a single, existing link using a Link ID you provide. Use this to look up link details in the middle of a scenario.

#### 📋 list links

This action returns all links in your workspace. Useful for finding links or building dropdown selections.

## Frequently asked questions

### What's the difference between Make and Zapier?

Both Make and Zapier are automation platforms that connect apps. Make offers more visual scenario building and complex logic, while Zapier is often simpler for basic automations. Linkly integrates with both platforms. See our [Zapier integration guide](https://linklyhq.com/support/zapier-integration) for more details.

### How do I connect Linkly to Make?

In Make, search for "Linkly" when adding a new module. You'll be prompted to connect your Linkly account using your API key, which you can find in your Linkly workspace settings.

### Can I use both Make and Zapier with Linkly?

Yes, you can use both platforms simultaneously. They connect to the same Linkly workspace via the API.

### Is the Make integration free?

Yes — the Make integration is free on every Linkly plan. Make has its own pricing based on operations and scenarios.

### What data is included in click triggers?

Click triggers include country, platform (device type), browser, referer URL, ISP, bot detection status, destination URL, and any URL parameters passed to the link.

**Available on:** Free, Starter, Pro, Business, Enterprise plans

---

# Export Data as JSON

> Learn how to export your Linkly click data as JSON. Get live JSON feeds of your traffic data for use in custom integrations and dashboards.

Source: https://linklyhq.com/support/export-data-as-json

# Exporting Linkly Data as JSON

You can export data from Linkly as JSON feeds, which can be used in custom integrations, dashboards, or any application that consumes JSON data.

You can:

* **Get a live JSON feed of any data in Linkly**, by clicking the 'JSON' button wherever you see data.
* **Use the feed in your own applications**, by making HTTP requests to the JSON feed URL.
* **Export daily data.** This shows the total number of clicks per day for the current report.

**Note:** Exporting all raw click data as JSON is not available due to file size constraints. To export all raw data, use [CSV export](https://linklyhq.com/support/export-data-as-csv) instead.

## How to get a JSON feed

1. View any **Traffic** report in Linkly.
2. Click the **Export Data** tab.
3. Click the **JSON** button to get the feed URL.

## How to export data as JSON

1. **View any **Traffic** report in Linkly.** — Adjust the view so it contains just the dates & links you want to export.

2. **Click the **JSON** button next to any data you see** — You'll find them next to any chart or table.

3. **Click **Copy JSON Feed**** — Copy the JSON feed URL to use in your application or integration.

## Frequently asked questions

### What is the timezone of data?

All data on Linkly is recorded in UTC.

You can adjust the timezone by using the timezone dropdown in the top right hand corner of the traffic reports. The timezone of the main dashboard is always UTC.

### How often is data updated?

Data is in general presented realtime.

If you are repeatedly requesting the same data, we may cache your request for up to 3 hours.

### Can I export all raw click data as JSON?

No, exporting all raw click data as JSON is not available due to file size constraints. For raw data exports, use [CSV export](https://linklyhq.com/support/export-data-as-csv) instead. JSON feeds are ideal for daily summaries and live dashboard integrations.

**Available on:** Starter, Pro, Business, Enterprise plans

---

# n8n Integration

> Integrate Linkly with n8n to automate your link management workflows. Create, update, and delete short links, get instant click notifications, and connect with hundreds of apps.

Source: https://linklyhq.com/support/n8n-integration

# Linkly & n8n

## What is n8n?

**n8n** is a powerful workflow automation platform that connects apps and services together. It's similar to Zapier but offers more flexibility with self-hosting options and a visual workflow builder.

For example, if you were to use Linkly & n8n together, you might automatically create a Linkly link when a new row is added to a spreadsheet, or trigger a workflow when someone clicks your link.

## How to use Linkly & n8n

Linkly has an official community node for n8n.

With **n8n**, you can:

* Automatically create, update, or delete Linkly shortlinks from your workflows.
* Get instant webhook notifications when your links are clicked.
* Look up Linkly shortlink information to use in other workflow steps.

You can install the Linkly node from n8n's community nodes: **Settings > Community Nodes > Search for "linkly"**

Or install via npm: `npm install @linkly-link-shortener/n8n-nodes-linkly`

Our n8n integration strongly mirrors our [API](https://linklyhq.com/support/api).

## Linkly & n8n features overview

### Linkly link shortener node

#### ➕ create

Creates a new Linkly shortlink. Configure the destination URL, custom slug, UTM parameters, tracking pixels, Open Graph metadata, expiry click limits, and more.

#### 🔍 get

Retrieves details of a specific link by its ID. Use this to look up link information in the middle of a workflow.

#### 📋 get many

Returns all links in your workspace. Useful for finding links or iterating through your link library.

#### ✏️ update

Updates an existing Linkly shortlink by ID. Select the link you want to update, then provide the fields you want to change.

All fields are optional - only the fields you provide will be updated. You can update the destination URL, UTM parameters, tracking pixels, Open Graph metadata, and other link settings.

#### 🗑️ delete

Permanently deletes a Linkly shortlink by ID.

**Warning:** This action cannot be undone. The link will stop working immediately after deletion.

### Linkly link shortener trigger node

#### 🔔 any link clicked

This trigger fires **instantly** when any Linkly shortlink in your workspace is clicked. Use this when you want to be notified about all clicks across your entire workspace.

Click data includes: Country, Platform, Browser, Referer, ISP, Bot detection, Destination URL, and URL Parameters.

#### 🔔 specific link clicked

This trigger fires **instantly** when a specific Linkly link is clicked. Select the link you want to monitor when setting up the trigger.

This is useful when you only care about clicks on one particular link.

## Authentication

Linkly's n8n integration uses **OAuth2** for secure authentication. No API keys or Workspace IDs are needed.

In n8n:

1. Go to **Credentials > New**
2. Search for "Linkly OAuth2 API"
3. Click **Sign in with Linkly** to authorize your account
4. Grant access and you're connected

## Use cases

* **Marketing Automation** - Create trackable links for email campaigns
* **Social Media** - Generate short links with custom Open Graph previews
* **QR Code Campaigns** - Create links for print materials and track scans
* **Affiliate Marketing** - Track clicks across multiple campaigns
* **Lead Tracking** - Trigger workflows when prospects click links

**Available on:** Free, Starter, Pro, Business, Enterprise plans

---

# How to Create a QR Code for a Link | Free QR Code Generator

> Learn how to create dynamic QR codes for your links with Linkly. Track scans, edit destinations, and customize your QR codes with colors and logos. Get started for free!

Source: https://linklyhq.com/support/create-qr-codes

# How to Create a QR Code for a Link

A QR code, or Quick Response code, is a type of two-dimensional barcode that can be read by a smartphone camera. They are often used to store URLs, and can be a great way to [drive traffic to your website](https://linklyhq.com/support/click-tracking) from offline marketing materials like flyers, posters, and business cards.

Linkly automatically creates QR codes for every link you create, allowing you to take advantage of this powerful marketing tool.

Linkly's QR codes are [dynamic](https://linklyhq.com/blog/static-vs-dynamic-qr-codes), which means you can edit the destination of the QR code even after it has been printed. They also include [analytics](https://linklyhq.com/support/qr-code-analytics), so you can track how many people are scanning your codes. You can also set [different destinations based on device](https://linklyhq.com/support/app-redirects) or [country](https://linklyhq.com/support/creating-location-redirects), or create [time-limited QR codes](https://linklyhq.com/support/create-expiring-links).

## How to turn a link into a QR code

1. **Click **Create New Link**.**

2. **Fill in the Destination field and click **Save Link**.**

3. **After you've saved the link, Linkly will show a QR code:**

4. **Click the **QR code** to customize the colors.** — Once you click on the QR code, a popup with a larger QR is shown.

You can adjust the **color**, **QR style**, **eye style**, and **eye color**, as well as download a **high resolution PNG or SVG file** of your QR code.

## Downloading QR codes in bulk

To download QR codes for many links at once, select the links on your dashboard, open the **Bulk** menu, and choose **Export QR Codes** — as **PNG** or **SVG**. Linkly renders each selected link's QR (PNG keeps your saved colours and logo) and gives you a single zip file. See the [release note](https://linklyhq.com/release-notes/bulk-qr-code-export) for details.

## Using your own domain

We always recommend users [attach a domain](https://linklyhq.com/support/custom-domain) to Linkly before setting up QR codes. 

This reduces the chance of scanning issues, as QR codes are generated for your domain, rather than ours.

## QR code analytics

Full QR code analytics data including ISP, destination, device, and country are shown in the [Linkly traffic reports](https://linklyhq.com/support/linkly-click-data).

In summary, Linkly provides a powerful and easy-to-use platform for creating and managing [dynamic QR codes](https://linklyhq.com/features/qr-code-generator). With features like analytics, custom domains, and editable destinations, you can create effective [QR code campaigns](https://linklyhq.com/blog/how-to-track-qr-code-scans) that drive results.

## Adding a logo to a QR code

Linkly allows you to add a logo to QR codes. See our [QR code customization guide](https://linklyhq.com/support/qr-code-analytics).

![Add a logo to a QR Code with Linkly](https://linklyhq.com/img/cleanshot-2025-09-24-at-13.50.02.png)

## QR code FAQs

### Can I change the color of my QR code?

Yes, you can change the color, eye style, and eye colors in the QR code dialog.

### Can I download the QR code for printing?

Yes, click `Download as PNG` or `Download as SVG` in the large QR code dialog.

SVG files are ideal for printing.

### How do I scan a QR code?

Use the camera app on your phone.

### Why should I use my own domain to generate QR codes?

As QR codes are often printed, having your links on your domain means you are not tied into Linkly in future. You can switch to another platform and your links will still work.

In addition, using your own domain is typically more reliable and reduces the chance of any  scanning issues.

### Can I change the destination after the QR code is generated?

Yes. You can change the destination in Linkly. The original QR code will scan and now direct users to your new destination.

### Are scans tracked in Linkly?

Yes, they're tracked exactly the same as clicks.

### Can I track my QR codes in Google Analytics?

Yes, using [UTM tags](https://linklyhq.com/support/google-analytics-utm-tag-builder) or Linkly's [Google Analytics](https://linklyhq.com/support/ga4-tracking-tags) integration.

We recommend using UTM tags where possible, as they do not [slow down redirects](https://linklyhq.com/support/slow-redirects).

### Do QR Codes expire?

QR codes generated with Linkly last indefinitely.

You can, if you so choose, set an [expiry date](https://linklyhq.com/support/create-expiring-links).

### How do QR codes work?

We've written a blog post about [how QR codes work](https://linklyhq.com/blog/how-qr-codes-work).

### Can I download a high-resolution QR code?

Yes. On your link, click the small QR code and it will popup a larger one.

You can download it as a PNG file of 400x400 pixels, with a pixel density of 72 pixels/inch.

You can also download it as an SVG file, which is suitable for high-resolution printing.

### Can I get a QR code image via URL or API?

Yes! Append `.qr.png` to any short link to get the QR code as a PNG image. For example: `https://lnk.ly/ABC123.qr.png`. See the [QR Code Generator API](https://linklyhq.com/support/qr-code-generator-api) for details.

### Can I use a mailto in my QR code?

Yes! Read more about [how to make mailto QR codes](https://linklyhq.com/support/mailto-qr-codes).

### Can QR codes be colored?

Yes, you can adjust the color and eye colors of QR codes in the edit window.

Any colors will do, but high contrast colors will scan more easily in low light conditions.

### Can a single QR code work for multiple links?

Each QR code corresponds to a single Linkly link. However, a single link can redirect to multiple destinations using [link rotation](https://linklyhq.com/support/link-rotator), [location-based redirects](https://linklyhq.com/support/creating-location-redirects), or [device-based redirects](https://linklyhq.com/support/app-redirects).

### How can I see analytics for my QR code?

QR code scans are shown as clicks in the Linkly traffic reports.

See our description of [QR code analytics](https://linklyhq.com/support/qr-code-analytics).

## QR code generator API

You can also access QR code images programmatically by appending `.qr.png` to any short link URL. This makes it easy to embed QR codes in emails, documents, or webpages. See our [QR Code Generator API](https://linklyhq.com/support/qr-code-generator-api) documentation for details.

## Related QR code resources

- **[Add Logo to QR Code](https://linklyhq.com/support/qr-code-logo)** - Create branded QR codes with your company logo
- **[SVG QR Codes](https://linklyhq.com/support/qr-code-svg)** - Generate infinitely scalable vector QR codes
- **[QR Code Analytics](https://linklyhq.com/support/qr-code-analytics)** - Detailed tracking and performance metrics
- **[Email QR Codes](https://linklyhq.com/support/mailto-qr-codes)** - QR codes that open email composers
- **[QR Code Generator API](https://linklyhq.com/support/qr-code-generator-api)** - Generate QR codes via URL or API


**Available on:** Starter, Pro, Business, Enterprise plans

---

# Bot Traffic

> Understand bot traffic and its impact on your link analytics. Learn how Linkly identifies, filters, and optionally blocks non-human clicks for accurate reporting.

Source: https://linklyhq.com/support/robot-clicks

# Understanding Bot Traffic

Bot traffic refers to any non-human visitors clicking your links. While this might sound concerning, most bot traffic is legitimate and serves important functions on the internet.

## Why do bots click links?

Bots click links for several legitimate reasons:

- **Link previews** — Social platforms like Facebook, X, and LinkedIn fetch your links to generate preview cards
- **Spam detection** — Email providers and social networks check links to protect users from malicious content
- **Search indexing** — Search engines like Google crawl links to index content
- **Security scanning** — Anti-virus and firewall services verify link destinations

## How Linkly identifies bots

Linkly uses two methods to detect bot traffic:

### 1. User agent detection
Many bots identify themselves through their user agent string. For example, **Googlebot**, **Facebookbot**, and **Xbot** all announce themselves. See our [full list of detected bots](https://linklyhq.com/support/list-of-search-bots).

### 2. ISP detection
Some bots don't identify themselves, but we can detect them by checking if the request originates from a [cloud hosting provider](https://linklyhq.com/support/list-of-cloud-providers) like AWS, Google Cloud, or DigitalOcean. Traffic from data centers is almost always automated.

## Social media crawler handling

Linkly can optionally exclude social media crawlers from **Facebook, X, LinkedIn, Google, and YouTube** from your analytics. When enabled:

- They **aren't recorded** in your analytics
- They **don't count** against your click limits
- They're **always allowed through**, even when bot blocking is enabled
- They can still generate [custom social previews](https://linklyhq.com/support/custom-social-previews)

This keeps your analytics focused on human visitors while social sharing continues to work seamlessly.

## Automatically ignored user agents

Linkly automatically ignores traffic from certain known bot user agents. These requests are **redirected normally** but **not recorded** in analytics or counted against your click limits:

- **Bytespider** — ByteDance's web crawler
- **python-requests** — Python HTTP library commonly used for automated scripts
- **curl** — Command-line HTTP tool

This filtering happens automatically for all links and requires no configuration.

## Is bot traffic bad?

In most cases, no. The majority of bots are "good bots" performing useful functions.

However, bot traffic can be problematic when it:

- **Inflates click counts** — Making it harder to measure real engagement
- **Skews conversion rates** — Bots never convert, so high bot traffic makes conversion rates appear lower
- **Consumes click limits** — Though social media crawlers can be excluded from limits

For information about invalid traffic from advertising platforms, see our article on [TikTok invalid traffic](https://linklyhq.com/support/tiktok-invalid-traffic).

## Human clicks by default

Your traffic reports show **human clicks by default**. Bot traffic is automatically excluded from your headline click count, so your numbers reflect real visitors without any setup.

Next to your click total you'll see how many bots were filtered — for example, **"1,240 clicks · 380 bots filtered"** — so nothing is hidden.

To see all traffic, use the **Include bot traffic** toggle at the top of your reports. This counts bots in your totals and adds a **Robots** tab that breaks the bot traffic down by name.

> **Note:** This affects reporting only. Bot clicks still count toward your plan's click limit, and the [API](https://linklyhq.com/support/api) returns all traffic by default — pass `bots=false` to exclude bots from an API request.

## Blocking bot traffic

You can optionally block bots from accessing your links entirely. However, **we generally don't recommend this** because:

- Good bots that check for spam may flag your link as suspicious if blocked
- [Custom social previews](https://linklyhq.com/support/custom-social-previews) won't work on most platforms
- Search engines won't be able to index your links

To block other bots while still allowing social media previews, enable both "Block bots" and "Skip social crawler tracking" on your link.

## How to block bots

1. **Create or edit a link**

2. **Under **Block bots**, enable **Block known bots****

3. **Blocked bots will see an **Access Blocked** page** — The HTTP status code returned is 403 Forbidden.

## Frequently asked questions

### Why is my link getting bot traffic?

Bots visit links to generate previews, check for spam, and index content for search engines. This is normal and usually beneficial.

### Should I block robots?

In general, **no**. Blocking robots can cause your links to be flagged as spam by social networks and email providers.

Only block bots if you have a specific reason, such as private internal links.

### Why is most of my traffic from bots?

Links shared via social media, email, or SMS often generate significant bot traffic because these platforms actively scan links for spam and security threats.

As your human traffic grows, bots will represent a smaller percentage of total clicks.

### Do bots count against my click limit?

Most bots do count against your limit, as it costs the same to process any request.

However, you can enable **Skip social crawler tracking** to exclude social media crawlers from Facebook, X, LinkedIn, Google, and YouTube from limits and analytics.

Blocked requests also don't count toward your limits.

### Why don't I see these bots in Google Analytics?

Google Analytics relies on browser JavaScript to track visitors. Bots typically don't execute JavaScript, so they don't appear in GA reports.

Linkly records all traffic server-side, giving you complete visibility into both human and bot traffic.

### How does Linkly know if a visitor is a bot?

Most legitimate bots identify themselves via their user agent string. See our [list of detected bots](https://linklyhq.com/support/list-of-search-bots).

For bots that don't identify themselves, we check if the request originates from a [cloud hosting provider](https://linklyhq.com/support/list-of-cloud-providers) or data center, which indicates automated traffic.

### Why is my link blocked when I use a VPN?

Many [VPN services](https://linklyhq.com/support/vpn-traffic) route traffic through data centers that Linkly identifies as potential bot sources.

If you need to test links from another country, ask someone with a regular residential internet connection to check it for you.

### What about fake clicks from ad platforms?

Invalid traffic from advertising platforms like TikTok is a different issue from bot traffic. These clicks come from real mobile devices but may not represent genuine interest.

See our article on [TikTok invalid traffic](https://linklyhq.com/support/tiktok-invalid-traffic) for more information.

**Available on:** Starter, Pro, Business, Enterprise plans

---

# Anti-Spam Policy

> Read Linkly's anti-spam policy. We take a zero-tolerance approach to spam, phishing, and malware. Learn how to report abuse and keep the internet safe.

Source: https://linklyhq.com/support/anti-spam

# Linkly's Anti-Spam Policy

Linkly has a very strict anti-spam policy to protect our users, maintain platform reputation, and ensure trust with partners and payment processors. We aggressively disable links and accounts which abuse our services, without warning.

We use automated systems and manual review to detect and prevent abuse.

## Prohibited activities

The following activities will result in immediate account suspension or termination:
* Phishing - fake login pages of any sort
* SMS spam of any kind
* Unwanted software/malware, including `APK` files
* Links to other URL shorteners, such as `t.co`
* Anything that obfuscates the final destination; if it's unclear where a link is going, it will likely be blocked
* Links to dynamic DNS tunnels, such as ngrok
* Creation of multiple free accounts on Linkly to abuse our [free plan](https://linklyhq.com/support/free-plan)
* Use of Linkly to circumvent restrictions on other platforms such as Facebook and Google Ads
* Copyright infringement or intellectual property violations
* Any use that violates applicable laws, regulations, or our [Terms of Service](https://linklyhq.com/support/terms)

This list is non-exhaustive and provided as examples. Any activity we determine to be abusive or harmful may result in account termination.

## Consequences

Accounts found in violation will be immediately suspended or terminated without warning. Paid accounts may not receive refunds. We do not provide advance notice when links are blocked.

If you feel we have blocked a link in error, please contact support for review.

## Law enforcement cooperation

We cooperate with law enforcement agencies and may report illegal activity. We are committed to maintaining a safe and legal platform.

## DMCA and copyright

We respond to valid DMCA takedown notices and other intellectual property complaints. If you believe content hosted through Linkly infringes your copyright, please contact us with details of the infringement.

## Report spam & abuse

The best way to report spam and abuse is via the chat widget on our site. Make sure you include the URL. We take abuse reports very seriously and rapidly disable links that are malicious.

---

# Feature Requests

> Have an idea for a new Linkly feature? We'd love to hear it. Submit your feature requests and help us build a better link management platform.

Source: https://linklyhq.com/support/feature-requests

# Request a Linkly Feature

Linkly's product vision is guided by you.

If you have an idea or use case for Linkly we haven't built, let us know.

We can't promise we can build it, but we do try to include the features customers request.

To request a feature, please describe it in the chat widget below.

---

# Why you should use a custom domain with Linkly

> Discover why using a custom domain with Linkly is essential. Improve brand recognition, increase click-through rates, and avoid spam filters with branded short links.

Source: https://linklyhq.com/support/why-custom-domains

# Why you should use a custom domain with Linkly

The simple reason is this:

**Users using one of Linkly's public domains are far more likely to be blocked by spam filters.**

Linkly is a very large public URL shortener, with millions of links in existence. As a result, in some cases links can be caught out as false positives and blocked by third party security software.

When this happens, you'll usually see either:

* **"This site can’t be reached"** - it just looks like your link doesn't work
* A security warning from the security software vendor.

When this happens, in general, your link is working on the wider internet, but is being blocked en-route to you. 

This can happen either at your ISP, corporate intranet, or on your local computer.

## How to make sure links never get blocked

You should [attach a domain you own](https://linklyhq.com/support/custom-domain) to Linkly. It costs nothing to do, and is available on all plans, including Linkly's [free plan](https://linklyhq.com/support/free-plan).

As an advantage, your links have your brand rather than ours, and as such tend to experience much higher click-through rates.

If you're in a large enterprise where corporate IT manages a domain, we recommend that you purchase a lookalike domain to use exclusively with Linkly.

---

# Free URL Shortener Plan — 500 Clicks/Month, No Card

> Learn about Linkly's free plan, which includes 100 new links and 500 tracked clicks per month, a custom domain, and long-term data retention. See what's included and how the limits reset.

Source: https://linklyhq.com/support/free-plan

# About Linkly's Free Plan

Linkly has a free plan that is accessible to everyone — no credit card required.

**The free plan** includes:

* 100 new **links/QR codes** per month
* 500 tracked **clicks/scans** per month
* 1 custom **domain**
* **Unlimited** team members
* Links and QR codes last indefinitely (or until you disable them)

* Long-term data **retention** (currently 5 years)

## Free plan restrictions

* You can create up to **100 new links/QR codes per month** in your workspace. The allowance resets every 30 days. (Up to **5,000 links/month** on Business and unlimited on Enterprise.)
* You can track up to **500 clicks/scans per month** in total, across the whole workspace. Past the cap, your links will show an over-limit page until the next monthly reset. (Up to **50,000 clicks/month** on Business; click packs available on Pro and Business.)
* You can attach **1 custom domain**. (Up to **10** on Business; domain packs available on Pro and Business.)
* **Unlimited team members** (up to **100** users per workspace, on every plan).

You can monitor your usage inside your Linkly workspace.

## What happens when I exceed my monthly limits?

When you reach 80%, **we'll send you an email** saying you're close to using your allowance.

**At 100% of your click cap**, your links will show an over-limit page rather than redirecting, and clicks are not recorded. This resets automatically at the next 30-day period. You can restore redirects and tracking immediately by upgrading to a paid plan.

**At 100% of your link cap**, you can't create new short links until the next reset (or you can upgrade). Existing links will also show an over-limit page.

**If you're on a paid plan**, your links always keep redirecting. Pro and Business workspaces auto-purchase a click pack to keep tracking continuous; Starter auto-upgrades to Pro.

Your free plan allowance will **automatically reset** every **30 days**.

## How to make the most of the free plan

Here are some tips to get the most out of your 500 tracked clicks per month:

* **Block robot traffic** — Bots and automated scanners can eat into your click allowance. Linkly can identify and block non-human traffic so it doesn't count against your limit. Learn more in our [bot traffic guide](https://linklyhq.com/support/robot-clicks).
* **Skip social crawler tracking** — When you share links on social media, platforms like Facebook, X, and LinkedIn automatically fetch your links to generate previews. These crawler visits are recorded as clicks by default, but you can exclude them from your analytics and click limits. See [skip social crawler tracking](https://linklyhq.com/support/skip-social-crawler-tracking) for details.
* **Attach a custom domain** — Using your own domain for branded short links improves click-through rates and makes your links look more trustworthy. The free plan includes one custom domain. See our [custom domain guide](https://linklyhq.com/support/custom-domain) to get started.

## Fair use policy

The free plan is subject to our [Terms & Conditions](https://linklyhq.com/support/terms), including:

* **Acceptable use** — You may not use Linkly for illegal or unethical purposes, including spam, phishing, or malware distribution.
* **Feature fair use** — The free plan is intended for genuine personal or small-scale use. Accounts that appear to be circumventing plan limits may be suspended.
* **API fair use** — API access is rate-limited and subject to fair use. Accounts that abuse the API may be suspended.
* **Account termination** — We reserve the right to suspend accounts that violate our terms without notice.

See our [anti-spam policy](https://linklyhq.com/support/anti-spam) for more details on prohibited content.

## Does Linkly's free plan show ads or use affiliate links?

No. Linkly's free plan isn't monetised by ads or affiliate links, like other URL shorteners. It's free in the fullest sense of the word — the only restrictions are listed above.

---

#  Create Custom X/Twitter Audience Tags for Remarketing

> Create and target a Custom Audience on X.   Segment your audience and create custom experiences for each.

Source: https://linklyhq.com/support/twitter-tailored-audience-tags-to-links

Adding X/Twitter Tailored Audience Tags to Links
==============================================

What is an X/Twitter Tailored Audience Tag?
----------------------------------------

**Twitter Tailored Audience** for web is Twitter’s custom audience retargeting tag.

This allows you to show Twitter ads to specific users who have completed an action on another website, such as click a link or view a product.

Why create a X/Twitter Tailored Audience on a Link?
-------------------------------------------------

Adding X tags to a link allows you retarget people who clicked a link, even if they never visit a website you control.

This is particularly helpful if you are sharing the link across social media or paid advertising.

Users who have clicked on a link are likely to be a much more valuable audience.

## How to add a x tailored audience tags to a link

1. **Generate an Audience Tag** — Visit **X Ads** and generate a [tailored audience from web tag](https://business.x.com/en/help/campaign-setup/campaign-targeting/custom-audiences).

2. ** Click **Create New Link** from inside Linkly.**

3. **Add the code to your Linkly link** — In the **Retargeting and Tracking Pixels** section, add the **X Tag** code provided by Twitter into **Head/Body tags** section.

4. **Click **Save Link.****

5. **Test your link** — And verify that X is registering visitor events.

## Frequently asked questions about x tailored audience tags

### Why are my redirects slow?

When users click on your link, they are momentarily shown a blank page on which the Twitter tailored audience tag fires, before being redirected to the final destination. This process is invisible and almost instant.

**Available on:** Pro, Business, Enterprise plans

---

# Click Tracking

> Create tracking links with ease. Linkly lets you make tracking links to help you boost conversions. Free plan available. Find out more.

Source: https://linklyhq.com/support/click-tracking

# Click Tracking

## What is click tracking?

**Click tracking** is the process of counting the number of times a user has clicked on a link, and is usually done with click tracking software.

**Click tracking software** is used to create special **tracking links** that collect this data.

Click tracking is an important part of marketing activity, as it can highlight optimization opportunities, UX optimizations, and potential problems with user flow.

## Benefits of click tracking

Click tracking has a number of benefits, most notably:

* Allows you to track **sales**, **signups**, or **conversions**
* Gives marketers the ability to **optimize ad spend**
* Helps you detect **problems** with user experience or marketing
* Helps you learn about your audience, where they’re from, and what they want

## How click tracking works

In order to track clicks, you need to create a [tracking link](https://linklyhq.com/create-tracking-links).

Tracking links are special types of links that when clicked, record information about the click (such as **who** clicked, **where** they are located, and **what the time is**), and then **redirect** the user to the intended location.

The process of click tracking is invisible and instant, and tracking links are frequently used all over the web.

In order to create a tracking link, you need to use click tracking software such as [Linkly](https://linklyhq.com/).

## How unique clicks are counted

Linkly reports both **total clicks** and **unique clicks** for every link.

* **Total clicks** counts every single click on your link, including repeat visits from the same person.
* **Unique clicks** counts each visitor only once per day.

A click is considered unique based on the combination of:

* **Visitor fingerprint** — a privacy-preserving, one-way hash of connection characteristics such as the network address, browser, and language. No cookies or JavaScript are involved, and nothing is stored on the visitor's device.
* **Date** — the calendar date in UTC timezone

This means that if the same person clicks your link multiple times on the same day, it counts as one unique click. If they click again the next day, that counts as a new unique click.

Counting visitors by fingerprint rather than by IP address matters most on mobile traffic, where carriers often share one IP address across many devices. It also means unique clicks align closely with the click counts reported by ad platforms, which makes **unique clicks** the right figure to compare against your ads manager — total clicks will normally read higher, because in-app browsers frequently load a page more than once per tap.

Unique click counting is useful for understanding how many **individual people** are engaging with your links, rather than how many times your links were clicked in total.

## How to create a tracking link

1. **Sign up free or log in to Linkly.**

2. **Click **Create New Link**.**

3. **Enter the destination URL where you want your link to redirect.**

4. **Click **Save Link**.** — Linkly will give you a tracking link you can use in place of your original link.

You can also use your own domain by [creating a vanity URL](https://linklyhq.com/support/vanity-url):

![By using your own domain, you can create branded tracking links that look like normal links.](https://linklyhq.com/img/vanity-url-2-.jpg)

## Email click tracking

Most popular email marketing software allows you to see which users open and click on your emails.

Open tracking works by embedding an invisible pixel image in the email, whereas click tracking involves redirecting the user through a special URL that the email marketing software generates.

## Click tracking FAQs

### What information does click tracking collect?

Click tracking typically records when the click occurred, the user's approximate location (country/city), their device and browser type, the referring source, and any URL parameters attached to the link.

### Is click tracking the same as conversion tracking?

No. Click tracking counts how many times a link was clicked, while conversion tracking measures whether users completed a desired action (like a purchase or signup) after clicking. However, click tracking is often the first step in setting up conversion tracking.

### Can users tell if a link is being tracked?

Tracking links redirect through a tracking domain before reaching the destination. Users may notice this briefly in their browser's address bar. Using a [custom domain](https://linklyhq.com/support/vanity-url) makes tracking links appear more natural and trustworthy.

### Does click tracking work with all types of links?

Yes. Linkly can track clicks on standard web URLs, as well as [tel links](https://linklyhq.com/support/shortening-tel-links), [SMS links](https://linklyhq.com/support/tracking-sms-links), and [mailto links](https://linklyhq.com/support/shortening-mailto-links).

---

# Setting Up Your Domain with GoDaddy

> Learn how to configure your GoDaddy domain with Linkly. This guide provides instructions for setting up both CNAME records for subdomains and A records for root domains.

Source: https://linklyhq.com/support/add-cname-godaddy

# Setting up Domains with GoDaddy

Using Linkly with GoDaddy is easy.

## How to add a subdomain on GoDaddy (CNAME record)

1. **Log in to GoDaddy.**

2. **Under **My Products**, navigate to **Domains**.**

3. **Under the domain you want to edit, click **DNS**.**

4. **Scroll to the bottom and click **ADD**.**

5. **Enter the record details** — For the subdomain **link.mydomain.com**:

**Type:** CNAME\
**Host:** link\
**Points to:** domains.linklyhq.com\
**TTL:** 1/2 Hour

6. **Add the domain to Linkly.** — Click *Domains* in Linkly and add it there. Linkly will detect the records and add it to your account.

## How to add root domain on GoDaddy

1. **Log in to GoDaddy.**

2. **Under the domain you want to edit, click **DNS**.** — If this record exists, edit it and change its value to: **34.133.74.21**

3. **Check to see if you already have a record of **Type: A** and **Name: @**.** — If this record exists, edit it and change its value to: **34.133.74.21.**

If you already have a website on this domain, this will disable your website. You should consider adding a subdomain instead.

4. **Create a new A record.** — The details are:

Type: A\
Name: @\
Value: 34.133.74.21\
TTL: 1/2 Hour (any value will do)

5. **Add the domain to Linkly.** — Click *Domains* in Linkly and add it there. Linkly will detect the records and add it to your account.

---

# HTTP Status Codes 

> A plain-English guide to common HTTP status codes like 200, 301, 404, and 500. Understand what they mean and how they affect your browsing experience.

Source: https://linklyhq.com/support/http-status-codes

# Understanding HTTP Status Codes

When you navigate the internet, you encounter various HTTP status codes.

These codes are communicated between your web browser and the server to inform you about the status of your request. While some of these codes may seem cryptic, fear not!

In this article, we'll demystify the most common HTTP status codes in plain English.

## 200 OK

The 200 status code is the internet's way of saying "Everything's fine!" When you see this code, it means that your request has been successful.

Whether you're trying to load a webpage, submit a form, or download a file, receiving a 200 OK status code indicates that the server has successfully processed your request and is providing you with the expected response.

## 301 moved permanently

The 301 status code is like a signpost redirecting you to a new location.

When a web page or resource has permanently moved to a different URL, the server sends a 301 code along with the new address.

Your browser understands this code and automatically redirects you to the new location, so you don't have to manually update your bookmarks or links. Essentially, the server is saying, "Hey, what you're looking for is over there now!"

It’s worth noting that search engines generally regard 301 redirects with the same value as links for SEO purposes.

## 302 found (or 302 temporary redirect)

Similar to the 301 code, the **302** status code also indicates a redirect.

However, it implies that the redirect is temporary rather than permanent.

When you encounter a 302 status code, the server is telling your browser, "This content has temporarily moved elsewhere, but it might come back to this URL in the future."

So, your browser will follow the redirect and display the content from the new location, but it may continue to use the original URL in the future.

302 redirects are seen as equivalent to 301s by search engines.

## 304 not modified

The 304 status code is a "cache-friendly" response.

When you access a webpage or resource that you've visited before, your browser may have a stored copy of it in its cache.

If the server determines that the cached version is still valid and hasn't changed since your last visit, it sends a 304 code instead of returning the entire content.

This saves bandwidth and speeds up your browsing experience, as your browser can use the cached version without re-downloading the entire resource.

## 403 forbidden

The HTTP status code 403 is the internet's way of saying, "Sorry, but you're not allowed here."

It indicates that the server understands your request, but it refuses to fulfill it.

You might encounter this code when you're trying to access a web page, a directory, or any other resource that requires authentication or specific privileges.

If you see this appear in Linkly’s destination window, it might be that the destination is preventing us from looking at the site.

## [404 not found](https://linklyhq.com/support/404-not-found)

Ah, the infamous [404 code](https://linklyhq.com/support/404-not-found)—the one that frustrates many internet users.

This status code indicates that the server couldn't find the resource you requested. It's like searching for a book in a library and discovering that it's not on the shelves.

The server is saying, "Sorry, but I couldn't locate the content you're looking for."

This can happen if you mistype a URL, follow a broken link, or if the requested resource has been permanently removed from the server.

## 500 internal server error

The 500 status code is an umbrella term for server-related issues.

When something goes wrong on the server side and it cannot fulfill your request, it responds with a 500 Internal Server Error. It's similar to encountering a "technical difficulties" message.

This code doesn't provide specific details about the exact nature of the problem, but it lets you know that the server encountered an unexpected condition that prevented it from fulfilling your request.

By understanding these plain English explanations of common HTTP status codes, you can gain insight into the interactions between your web browser and the servers you access. While encountering certain status codes might be frustrating at times, they are integral to the functioning of the internet and help ensure smooth communication between clients and servers.

---

# Expiring Links: Time-limited & Click-limited URLs

> Create temporary short URLs that expire after a certain date or number of clicks with Linkly. Set both limits simultaneously.

Source: https://linklyhq.com/support/create-expiring-links

# Create Expiring Links & QR Codes

## What are expiring links?

**Expiring links** are links that automatically stop redirecting after a certain condition is met. Linkly supports two types of expiry:

- **Date-based expiry** — the link expires after a specific date and time.
- **Click-based expiry** — the link expires after a set number of clicks.

You can use either type on its own, or **combine both** — whichever threshold is reached first will trigger the expiry.

When a link expires, it can either redirect to a **different destination** of your choice, or show visitors a "link expired" page.

## How to create expiring links with Linkly

1. **Sign in or sign up to Linkly** — [Create a free account](https://l.linklyhq.com/l/4a) if you don't have one.

2. **Click **Create New Link** from the menu.**

3. **Enter a **Destination** for the link.** — Linkly will automatically populate a nickname for the link, or you can enter your own.

4. **Under **Options**, select **Expiry**.** — This section contains all expiry settings for the link.

5. **Set an **expiry date**, a **click limit**, or both.** — Use the "Expiry date" field to choose when you want the link to stop working. Use the "Click limit" field to set the maximum number of clicks before the link expires. You can set one or both.

6. **Optionally set an **expiry destination**.** — Enter a URL to redirect visitors to after the link expires. If you leave this blank, visitors will see a "link expired" page instead.

7. **Click **Save Link**.** — Linkly will create a new short link for you which will expire when the configured threshold is reached.

## Frequently asked questions about expiring links

### What timezone is the expiry time?

In the Linkly dashboard, expiry times are shown in your local timezone. If you use the API, expiry times are in UTC.

Linkly does not translate this timezone to the clicker's local time - the link will expire at the same point globally.

### Can I set both a date and a click limit?

Yes. If you set both, whichever threshold is reached first will trigger the expiry. For example, you could create a link that expires on January 1st or after 500 clicks, whichever comes first.

### What happens when a link expires?

If you've set an expiry destination URL, visitors will be redirected there. If you haven't set one, visitors will see a dedicated "link expired" page explaining the link is no longer active.

### Do I have to select an expiry destination?

No. If you don't provide an expiry destination, Linkly will show a "link expired" page to anyone who visits your link after expiry.

### Can I change or remove the expiry settings after I've created the link?

Yes. Just edit the link after it's been created and update the expiry date, click limit, or destination. You can even re-enable an expired link this way.

### Is the click limit exact?

The click limit is checked before each redirect with a 10 second caching window for performance. In practice this means the link will expire very close to the configured number of clicks.

### Can I create expiring links via the API?

Yes. Set the `expiry_datetime`, `expiry_clicks`, and `expiry_destination` fields when creating or updating a link. View our [API documentation](https://linklyhq.com/url-shortener-api-reference) for details.

**Available on:** Pro, Business, Enterprise plans

---

# Setting Up An A Record with Namecheap

> Learn how to set up an A record on Namecheap to use your root domain with Linkly. This step-by-step guide will walk you through the process.

Source: https://linklyhq.com/support/add-a-record-namecheap

# Add an A record on Namecheap

Setting up Linkly with Namecheap is easy.

This is for using a root domain with Linkly, e.g. **mydomain.com**.

If you already have a website on this domain, you'll need to set up a [subdomain](https://linklyhq.com/support/add-cname-namecheap) instead. For that, please follow the instructions [setting up a CNAME](https://linklyhq.com/support/add-cname-namecheap) instead.

## How to add an A record on Namecheap

1. **Login to [Namecheap](https://www.namecheap.com/myaccount/login/).**

2. **Select **Domain List** from the left side menu.**

3. **Click the **Manage** button on your domain.**

4. **Click the **Advanced DNS** tab.**

5. **Delete any **A records** or **URL redirect records** on this domain** — Make sure you aren't using this domain for a website already. If you are, follow the instructions for [adding a subdomain instead](https://linklyhq.com/support/add-cname-namecheap).

This step will disable any websites on your domain.

6. **Under **Host Records,** click **Add New Record**.**

7. **Select **A Record** from the menu.** — Add an A record as follows:

* Type: \`A Record\`
* Host: \`@\`
* Value: \`34.133.74.21\`
* TTL: \`Automatic\`

8. **Add the domain to Linkly** — In your workspace, click **Domains** and type in your domain name.

Linkly will detect the records and allow you to add it to your account.

If you have any issues, please reach out and we'll help you fix it.

---

# Setting Up Your CNAME with Namecheap

> Learn how to set up a CNAME record on Namecheap to use a custom subdomain with Linkly. Follow our step-by-step instructions to get started.

Source: https://linklyhq.com/support/add-cname-namecheap

# Add a CNAME record on Namecheap

Setting up Linkly with Namecheap is easy.

This is for using a **subdomain** with Linkly, e.g. **link.mydomain.com**.

If the domain is blank and isn't being used for a website, you can attach the root of the domain, **domain.com.** To do this, follow [these instructions for adding an A record instead](https://linklyhq.com/support/add-a-record-namecheap).

## How to add a CNAME record on Namecheap

1. **Log in to [Namecheap](https://www.namecheap.com/myaccount/login/).**

2. **Select **Domain List** from the left-side menu.**

3. **Click the **Manage** button on your domain.**

4. **Click the **Advanced DNS** tab.**

5. **Under **Host Records**, click **Add New Record**.**

6. **Select **CNAME Record** from the menu.** — Add a record as follows:

* **Type:** CNAME Record
* **Host:** Your subdomain, for example for **link.mydomain.com** your subdomain is **link**.
* **Value:** domains.linklyhq.com
* **TTL:** Automatic

---

# SMS Link Generator & Shortener — With Pre-filled Message

> Generate, shorten, and track SMS links with a pre-filled phone number and message body. Linkly URL-encodes everything for you — no need to hand-craft sms:// syntax. Free for 500 clicks/month.

Source: https://linklyhq.com/support/tracking-sms-links

# SMS Link Generator & Shortener

Evaluating Linkly for SMS marketing? See the [SMS link shortener for marketing](https://linklyhq.com/use-cases/sms-marketing) overview — branded short links, click tracking, and the integrations Linkly works with.

## What are SMS links?

**SMS links** are links that, when clicked on a mobile device, prompt the user to send a text message to a predefined number. With Linkly you can also pre-fill the **message body**, so the user only has to hit *Send*.

SMS links use the format:

`sms:+15551234567?body=Hello%20world`

When a user clicks on an SMS link, their device opens the messaging app with the number and message pre-filled. SMS links work just like [tel links](https://linklyhq.com/support/shortening-tel-links) on Linkly and support all the same features.

## How to create an SMS link with Linkly

1. **Click **Create New Link** from the menu.**

2. **Enter your phone number in the **Destination** field.** — Use the format `sms:+(country code)(telephone number)`, for example `sms:+15551234567`. Linkly accepts the number with or without hyphens.

3. **(Optional) Type a pre-filled message in the **Message** field.** — Linkly will URL-encode the text and add it to your SMS link as a `?body=` parameter. When the user clicks the link, their messaging app opens with this message ready to send.

4. **Give your link a **Nickname**.** — This is private and helps you find the link later. The end user will never see this.

5. **Click **Save Link**.** — Linkly will create your shortened SMS link and automatically generate a QR code.

## How an SMS link is constructed

Under the hood, an SMS link looks like this:

`sms:+15551234567?body=Hello%20world`

The pieces:

* **`sms:`** — the URI scheme. Always required.
* **`+15551234567`** — the destination phone number in E.164 format (a `+` followed by country code and the rest of the number). Hyphens are optional.
* **`?body=...`** — the optional pre-filled message. Spaces are URL-encoded as `%20`, commas as `%2C`, newlines as `%0A`.

Linkly's SMS link generator handles all of this encoding for you — just fill in the phone number and message fields.

## QR codes for SMS links

When you create an SMS link, Linkly automatically generates a [QR code](https://linklyhq.com/support/create-qr-codes). When scanned, this QR code will prompt the user's device to send a text message to the number.

![QR code generated for an SMS link that prompts users to send a text message](https://linklyhq.com/img/link-qr-code.png)

Click on the QR code to enlarge it. You can then save it for use in printed materials or digital marketing.

![Enlarged QR code modal showing the full-size scannable code for SMS link](https://linklyhq.com/img/qr-code-customize.png)

When scanned on a mobile device, the user will be prompted to send a message:

![iPhone screen showing the messaging app with a pre-filled number after scanning the QR code](https://linklyhq.com/img/iphone-sms-qr-code.png)

## Redirecting to different numbers by country

You can redirect users to different phone numbers based on their location. On the **Create New Link** form, under **Targeting**, click **Country** and enter the SMS numbers for each region.

Any countries not covered by your list will go to the main **Destination** at the top.

## Tracking SMS link clicks

All of Linkly's click tracking and reporting features work with SMS links, just as they do for any other link type.

![Linkly traffic report showing click statistics for an SMS link](https://linklyhq.com/img/bot-traffic-filtered.png)

## Frequently asked questions about SMS links

### Can I pre-fill the message in an SMS link?

Yes. Linkly's SMS link generator lets you type a message body when creating the link — Linkly URL-encodes it and adds it as a `?body=` parameter on the SMS link. When the user clicks the link, their messaging app opens with the message ready to send.

### Can I track whether messages were actually sent?

Linkly can track clicks on SMS links, but cannot track whether someone actually sent the message. Click figures will usually be higher than the number of messages sent, as some users may close the messaging app without sending.

### Do SMS links work on desktop computers?

SMS link behaviour depends on the browser and device. Desktop computers typically cannot send SMS messages. Apple and Android phones respond reliably.

### Can I change the phone number after distributing a QR code?

Yes. The QR code points to your Linkly link, which then redirects to the SMS number. You can change the destination phone number at any time, even after printing and distributing the QR code.

### What Linkly features work with SMS links?

SMS links are compatible with most Linkly features, including click tracking, country targeting, device targeting, link rotation, retargeting pixels, custom domains, and data export.

### How do I scan the QR code?

Most smartphones can scan QR codes using the built-in camera app. On Android, you can also use the Google Lens app.

## Other actionable link types Linkly can track

SMS isn't the only protocol Linkly shortens. You can also create trackable, shortened links for:

* **[Tel Links](https://linklyhq.com/support/shortening-tel-links)** — trigger a phone call with a tap, perfect for mobile landing pages and contact CTAs.

* **[Mailto Links](https://linklyhq.com/support/shortening-mailto-links)** — open the user's email client with To, CC, BCC, subject and body pre-filled.

* **[WhatsApp Links](https://linklyhq.com/support/whatsapp-link-generator)** — drop the user straight into a WhatsApp conversation with optional pre-filled text.

Like SMS links, each of these can be shortened, tracked, retargeted, and served from your own custom domain.

---

# Links Blocked by Facebook & Instagram

> Learn what to do if your links are blocked by Facebook's Community Standards. Follow our guide to get your domain unblocked and avoid future issues.

Source: https://linklyhq.com/support/facebook-community-standards

# Links Blocked by Facebook & Instagram

If your links have been blocked by Facebook's spam filters, they won't work on any Meta platform:

* Facebook
* Facebook Ads
* Instagram
* WhatsApp

Sometimes this happens because of something you did — and sometimes it happens for seemingly no reason at all.

![Facebook community standards block message](https://linklyhq.com/img/developers.facebook.com_tools_debug__q253a252fconnect.hiosocial.com-252f.jpg)

## Getting unblocked

### Option 1: Verify your domain (quickest)

Verify your domain using **Facebook's Business Manager**.

## How to verify your domain with Facebook

1. **Go to [business.facebook.com](https://business.facebook.com).**

2. **Set up your Business, then click **Business Settings** in the top-right corner.**

3. **Navigate to **Brand Safety** in the left-hand menu and click **Domains**.**

4. **Click **Add** and enter your domain.**

5. **Follow the instructions for **DNS Verification**.** — HTML file upload won't work for custom domains on Linkly — use DNS verification instead.

![Add your domain under Facebook’s Business Settings to have it unblocked right away.](https://linklyhq.com/img/business.facebook.com_settings_owned-domains_2580503545601863_business_id-3d960629214107650.jpg)

If all is well, your domain **will become immediately unblocked**.

Test it out using Facebook's [Sharing Debugger](https://developers.facebook.com/tools/debug/).

### Option 2: Use a different domain or subdomain

Facebook spam blocks work on three levels:

* The individual URL.
* The subdomain, e.g. subdomain.mydomain.com.  
* The domain itself.
    

Use Facebook's [Sharing Debugger](https://developers.facebook.com/tools/debug/) to determine which level of blocking you're encountering.

Facebook also considers **all subsequent redirects**, so if you’re using a URL shortener (like [Linkly](https://linklyhq.com)), consider if any of these URLs are tripping the spam filter.

### Option 3: Request a review

1. Enter your URL into Facebook’s [Sharing Debugger](https://developers.facebook.com/tools/debug/).
2. When you get the blocked message, click the link to appeal.
3. Fill in the form.

![Fill in the form to request Facebook review your link.](https://linklyhq.com/img/form.png)

This approach can take **several months** (last time we did this, five months) and may not produce results at all.

As such, a Facebook review really is the last resort.

## Avoid getting blocked in the first place

* Consider how you're marketing on Meta platforms. If you're promoting low-quality content (e.g. gambling, dating), expect to trigger their filters repeatedly.
* If you're using a link shortening service like Linkly, [use your own domain](https://linklyhq.com/support/custom-domain). That way you have control over your URLs and domains.
* If you're a Linkly user and have encountered this issue, let us know and we'll try to help get you unblocked.

## Frequently asked questions

### Why was my link blocked?

Meta's spam filters block links for various reasons — promoting prohibited content, too many reports from users, or association with previously blocked domains. Sometimes links are blocked erroneously.

### How long does a Facebook review take?

Facebook reviews can take several months, and there's no guarantee they'll unblock your link. Domain verification through Business Manager is much faster and more reliable.

### Will verifying my domain prevent future blocks?

Verification significantly reduces the chance of being blocked, but doesn't guarantee immunity. Continue following Meta's community standards to avoid issues.

### Does this affect WhatsApp and Instagram too?

Yes. Meta's spam filters apply across all their platforms — Facebook, Instagram, WhatsApp, Messenger, and Facebook Ads.

### Can I use a different Linkly domain?

Yes. If your custom domain is blocked, you can add a new domain or subdomain to your Linkly account and create new links using the unblocked domain.

---

# Bulk Link Import (Google Sheets)

> Learn how to bulk import links into Linkly using Google Sheets. Use our template to easily upload thousands of links with custom domains, rules, and tags.

Source: https://linklyhq.com/support/bulk-link-import

# Bulk Importing Links with Google Sheets

You can easily import thousands of links into Linkly.

## Important — read this first

If you are going to import more than a few URLs — **let us help you.**

Importing links is error-prone and we can help you get it right first time.

Prepare a spreadsheet of all the fields you want and send it to us using the chat widget in your workspace, and we’ll help you get it uploaded.

## Spreadsheet import

If you need to set custom fields on your links (say, for example, if you want to use your own domain with the links), you can import a spreadsheet instead.

## How to import links from a spreadsheet

1. **Open the [Google Sheets import template](https://docs.google.com/spreadsheets/d/1lBq4oa624rB7jYMcIhVHbXZ2xZzi3czqwPtmg77hydo/edit#gid=0).**

2. **Populate the spreadsheet with the fields you require.** — For **custom domains**, split the domain and slug apart. For example, for `domain.com/mypage`, put `domain.com` in the domain column and `/mypage` in the slug column.

3. **Click **File → Download → Comma-Separated Values (.csv)**.**

4. **In Linkly, go to **Integrations → Bulk Import**.**

5. **Select the CSV file and upload it.** — Linkly will generate links for valid rows.

## Importing rules — rotator, geotargeting & device targeting

There are four columns at the end of the import template used for importing rules.

* **rule_what** — rule type, should be one of `platform`, `country`, or `rotator` for a given link.
* **rule_matches** — e.g. `android,ios,windows,mac,linux` for platforms or `GB,US,CA` for countries.
* **rule_url** — appropriate destination URL for the rule.
* **rule_percentage** — comma-separated list of integer percentages for rotators, e.g. `25,25,50`.

Each field is a comma-separated list.

### Rotators example

| rule_what | rule_matches | rule_url | rule_percentage |
|-----------|--------------|----------|-----------------|
| rotator,rotator | (leave blank) | `https://nature.com,https://science.com` | 50,50 |

### Geotargeting example

| rule_what | rule_matches | rule_url | rule_percentage |
|-----------|--------------|----------|-----------------|
| country,country | GB,US | `https://gov.uk,https://whitehouse.gov` | (leave blank) |

### Device targeting example

| rule_what | rule_matches | rule_url | rule_percentage |
|-----------|--------------|----------|-----------------|
| platform,platform | android,ios | `https://play.google.com,https://apple.com` | (leave blank) |

## Frequently asked questions

### I uploaded a CSV file, but nothing imported!

Linkly only creates links where the rows are valid. If Linkly isn’t importing, just let us know and we’ll check it for you.

### Can I use Excel?

Yes, but cautiously. Excel exports CSV files slightly differently from Google Sheets. If you're having trouble, try using Google Sheets.

### Can I auto-generate slugs on my domain?

Yes, just leave the `slug` field blank and they'll be auto-generated.

### Why aren't my slugs working?

Check that your slugs start with `/`, so they should look like `/offer`. Invalid slugs will receive an auto-generated slug.

**Available on:** Starter, Pro, Business, Enterprise plans

---

# Retarget Amazon Visitors

> Learn how to retarget Amazon visitors using Meta Pixel and Linkly. Build custom audiences on Facebook and Instagram from users who click your Amazon product links.

Source: https://linklyhq.com/support/retarget-amazon-visitors

# Retarget Amazon Visitors with Meta Pixel and Linkly

Are you looking to boost sales and re-engage potential customers who've shown interest in your Amazon products? This article will guide you through leveraging **Meta Pixel** with Linkly to build powerful **Custom Audiences** on Facebook and Instagram. By tracking visitors who click your Amazon product links, you can effectively retarget them with highly relevant ads, turning browsers into buyers.

## How to retarget Amazon visitors with Meta pixel and Linkly

1. **Create a Custom Audience on Facebook Ads.** — This is the audience you will build with visitors from your Amazon product links.

2. **Create a tracking link in Linkly.** — Ensure you add your Meta Pixel to this link. For detailed instructions, see our guide on <a href="https://linklyhq.com/support/add-facebook-pixel-to-a-link" target="_blank" rel="noopener noreferrer">Adding Meta Pixel to a Link</a>.

3. **Drive traffic to your Linkly tracking links.** — As visitors click these links, they will automatically be added to your custom audience on Facebook.

4. **Start a campaign to target this custom audience.** — Leverage the full power of Facebook Ads to retarget these engaged visitors with relevant advertisements.

Linkly Links & Amazon Remarketing Ads
-------------------------------------

**Amazon Remarketing Ads** is a new remarketing platform from Amazon, allowing you to drive additional traffic to your products, while letting Amazon manage the campaign.

Amazon will automatically promote your products on other websites (including Facebook & Instagram).

Amazon’s Remarketing Ads is a relatively new product, so their options are quite limited (for example, it’s not possible to specify targeting details such as time of day, demographics, or use negative audiences).

We’d recommend using **both together**.

Using Meta Pixel with Linkly is a great way to build a custom audience on Facebook using the full power of Facebook Ads.

## Frequently asked questions about Amazon retargeting

### What is Meta Pixel and how does it help with Amazon retargeting?

Meta Pixel (formerly Facebook Pixel) is a piece of code that allows you to track website visitors and their actions. When integrated with Linkly and your Amazon product links, it helps you build custom audiences on Facebook and Instagram of users who have clicked your links, enabling targeted retargeting campaigns.

### Why should I use Linkly for Amazon retargeting?

Linkly allows you to embed tracking pixels, like Meta Pixel, directly into your Amazon product links. This means you can capture audience data even before visitors reach Amazon, giving you more control and flexibility over your retargeting efforts compared to Amazon\'s native remarketing options.

### Can I use other tracking pixels besides Meta Pixel?

Yes, Linkly supports a variety of retargeting pixels and tracking tags, including Google Analytics, Twitter Tailored Audiences, and more. You can integrate multiple pixels into a single Linkly tracking link.

### Does this method work for all Amazon marketplaces (e.g., Amazon.com, Amazon.co.uk)?

Yes, this method works universally across all Amazon marketplaces. As long as you can create a Linkly tracking link for your Amazon product URL, you can embed your Meta Pixel and retarget visitors regardless of their geographical Amazon store.

---

# IP Address Exclusion

> Learn how to exclude your own IP address from Linkly's click tracking. This ensures that your own activity doesn't skew your traffic reports.

Source: https://linklyhq.com/support/ip-address-exclusion

# Excluding Your IP Address from Tracking

## What is an IP address?

An **IP address** uniquely references your computer or device on the internet, much like a telephone number.

## Preventing Linkly from recording clicks from your IP

Linkly can ignore certain IP addresses when tracking clicks.

You might want to do this to prevent [your own clicks being recorded](https://linklyhq.com/support/inflated-click-figures) in Linkly's traffic reports.

## How to exclude your IP address from click tracking

1. **Log in to **Linkly**.**

2. **Click **Settings**, then **IP Exclusion** from the left-hand menu.**

3. **Enter the IP addresses you want to ignore, one per line.** — Your current IP is shown, and you can click **Add to list** to quickly add it.

4. **Click **Save**.**

## Frequently asked questions about IP address exclusion

### What is an IP address?

An IP address is your internet connection's unique identifier on the internet.

In some cases this may be your device, but more likely it is the address of your router, which sits between you and the internet.

On a retail internet connection, it is possible your IP address is dynamic and is changed periodically, usually every 24 hours to 30 days.

### Why would I exclude IP addresses from the data?

In order to improve reporting and remove your own internal traffic.

### Will links otherwise work as expected?

Yes. The only difference is in the recording of traffic.

**Available on:** Pro, Business, Enterprise plans

---

# Customize Social Media Preview Cards

> Override the default social media preview for shared links. Use Linkly Social Cards to choose a featured image and text to appear for your campaign.

Source: https://linklyhq.com/support/custom-social-previews

Custom Social Media Previews
============================

What is a social media preview card?
------------------------------------

**Social media previews** (referred to on Twitter as **[Twitter cards](https://linklyhq.com/support/twitter-tailored-audience-tags-to-links)**), are the little previews of websites you see when you share a link.

These previews come from **open graph meta tags** that are embedded in the destination page.

**Linkly allows you to override these previews** with your own title, image and description.


![Edit the social media previews that appear when your link gets shared.](https://linklyhq.com/img/cleanshot-2025-06-09-at-14.22.19-2x.png)

## Customising social media preview cards

1. Login to Linkly.
2. Click **Create New Link** from the menu.
3. Under **Social sharing preview**, edit the **title**, **description** and upload an image for this link.

![Be creative when editing your social media card! A decent image goes a long way to improving click through rates.](https://linklyhq.com/img/cleanshot-2025-06-09-at-14.23.23-2x.png)

When you're done, click **Save Link**.

You'll see your link, including the preview.

## Preview by platform

Use the toggle above the preview card to switch between **Rectangle** (standard landscape format used by Facebook, LinkedIn, X) and **Square (WhatsApp)** views. This lets you check how your image will be cropped on each platform before sharing.

![Social Media Preview](https://linklyhq.com/img/custom-share-preview.png)

## Testing social media previews

All the major social networks provide testing services so you can preview your links before sharing them.

* [Facebook Sharing Debugger](https://developers.facebook.com/tools/debug/)
* [LinkedIn Post Inspector](https://www.linkedin.com/post-inspector/inspect/)

Note: X (formerly Twitter) has deprecated their Card Validator tool. To test X previews, post your link in a draft tweet or use the Facebook Sharing Debugger as a general indicator.

## Frequently asked questions

### What image sizes should I use for social media images?

* Standard Size: 1200 × 630 px (recommended by Facebook and used widely)
* Minimum Size: 600 × 315 px (absolute minimum, but may look poor on high-DPI screens)
* Aspect Ratio: 1.91:1
* Max File Size: ≤ 5MB (JPEG or PNG preferred)
* Recommended Format: `JPEG` for photos, `PNG` for graphics with transparency

**Automatic optimization:** Linkly automatically resizes and optimizes your images to 1200 × 630 px for optimal social media display. You can upload larger images and Linkly will handle the rest.

### Platform-specific notes:

* Facebook: Uses 1200 × 630 px for best display in shared posts
* X (via twitter:image): Recommend 1200 × 675 px (16:9 ratio); will fall back to OG tags
* LinkedIn: Also favors 1200 × 627 px
* WhatsApp: Uses OG tags with a square (1:1) crop; images must be under 600KB for reliable previews. Linkly automatically optimizes images to meet this requirement. Use the **Square (WhatsApp)** preview toggle to see how your image will appear.

### What image format should I use?

`JPEG` or `PNG` only.

**Available on:** Starter, Pro, Business, Enterprise plans

---

# Forward URL Query Parameters

> Learn how to forward URL query parameters to the destination URL. This feature is useful for passing tracking IDs and other data through your Linkly links.

Source: https://linklyhq.com/support/forward-url-query-parameters

# Forwarding URL Query String Parameters

Linkly can forward URI parameters to the destination.

For example, if you have a Linkly link like:

https://linkly.link/2Fa62?email=xxx@example.com

Linkly can send the `email=xxx@example.com` onto the destination.

You’d normally use this if you’re integrating with another tracking solution, like Google Analytics.

![Linkly can automatically forward query parameters onto the destination.](https://linklyhq.com/img/cleanshot-2025-09-25-at-10.32.10-2x.png)

## How to forward URL parameters

1. **Click **Create New Link** from the menu.** — Enter the destination where you want to record parameters.

2. **Click **Forward parameters to destination**.**

3. **Click **Save Link**.**

Now, whenever you append **?example=query** to your Linkly link, Linkly will redirect the visitor to a destination and append the same query string.

Linkly will also record these parameters in the traffic reports.

![Parameter Analytics](https://linklyhq.com/img/parameters-analytics.png)

## Frequently asked questions about query string forwarding

### Can I use empty queries?

Queries have to be fully formed key=value pairs.

For example, you must enter `?example=1` and not just `?example`.

### Can I use multiple parameters?

You can use multiple query parameters (e.g. `?example=1&example=2`).

### Can I forward parameters on SMS or mailto links?

No. While Linkly supports [mailto](https://linklyhq.com/support/shortening-mailto-links), [SMS](https://linklyhq.com/support/tracking-sms-links), and [tel](https://linklyhq.com/support/shortening-tel-links) links, query string forwarding only works with standard web URLs.

### Can I forward click IDs and UTMs from Google Ads or other ads?

Yes, enabling 'Forward Parameters' will mean these get passed to the destination, as well as recorded in Linkly.

### Can I forward UTM tags through a short link?

Yes! With forward parameters enabled, you can add UTM tags to your short URL (e.g., `linkly.link/abc?utm_source=twitter`) and they'll pass through to the destination. This lets you use one link across multiple channels with different tracking. See also [built-in UTM tags](https://linklyhq.com/support/google-analytics-utm-tag-builder) if you want the same UTMs on every click.

---

# Linking to Podcasts on Different Platforms

> Learn how to create a single podcast link that redirects users to Apple Podcasts, Spotify, or other platforms based on their device.

Source: https://linklyhq.com/support/create-podcast-link

# Use a Single URL to Share Podcasts for iOS & Android Devices

Linking to podcasts for both Apple and Android devices can be challenging due to all the different podcasting platforms.

The best approach is to create a link that:

* Redirects **iOS** users to the **Apple Podcasts** link (which opens the Podcasts app on their phone)
* Redirects **Android** users to **Spotify** or another Android-compatible podcast app
* Has a **fallback page** for people who follow the link on other devices (e.g. their Windows PC). If you publish your own podcast page on your website, this is the best thing to link to. You can include links to all platforms you publish on, such as Spotify, Amazon Music, and others.

## How to create a single podcast link with Linkly

1. **Click **Create New Link** from the menu.**

2. **In the **Destination** field, paste your fallback page URL.** — This is where users on unsupported devices will be redirected.

3. **Under **Targeting**, click **Device**.**

4. **Under **iOS**, paste your **Apple Podcasts** link.**

5. **Under **Android**, paste your **Spotify** or preferred podcast app link.**

6. **Click **Save Link**.** — Linkly will create a new link that redirects users to the right podcast destination based on their device.

You'll get a new link you can share, which automatically redirects based on the platform. Try it out — you can even scan the QR code on your phone and see it open the Podcasts app, or just [click here](https://l.linklyhq.com/l/1bk).

## Benefits of using Linkly for podcast links

* **Analytics** — Get metrics and reports for who clicked, on what platform, and where they went.
* **Retargeting** — Add [retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels) like Meta or Twitter pixel to build tagged audiences for remarketing campaigns.
* **Flexibility** — Change the final link destinations in the future, even after you've shared them. The Linkly link address stays the same.
* **Custom domains** — Attach your own domain to use an address like **podcast.yourbrand.com**. Branded links have much higher click-through rates.

## Frequently asked questions about podcast links

### What podcast platforms can I redirect to?

You can redirect to any podcast platform including Apple Podcasts, Spotify, Amazon Music, Pocket Casts, Overcast, and more. Simply paste the link to your podcast on each platform into the device targeting settings.

### Can I track how many people clicked my podcast link?

Yes! Linkly provides full analytics including total clicks, device breakdown, geographic location, and more. This helps you understand which platforms your listeners prefer.

### What happens if someone clicks from a desktop computer?

Desktop users (and any device not specifically targeted) will be redirected to your fallback URL. This is typically your podcast's website or a landing page with links to all available platforms.

---

# Zapier Integration

> Integrate Linkly with Zapier to automate your link management. Create short links, get instant click notifications, and connect with thousands of apps without code.

Source: https://linklyhq.com/support/zapier-integration

# Linkly & Zapier

## What is Zapier?

**Zapier** is a tool that helps users integrate web apps with each other without code.

For example, if you were to use Linkly & Zapier together, you might automatically create a Linkly link from a spreadsheet, or get notified instantly when someone clicks your link.

## How to use Linkly & Zapier

Linkly is integrated with Zapier.

With **Zapier**, you can:

* Automatically create, update, or delete Linkly shortlinks from other apps integrated with Zapier.
* Get instant notifications when your links are clicked.
* Look up Linkly shortlink information automatically from other apps using Zapier.

You can [sign up for our Zapier integration here](https://zapier.com/apps/linkly/integrations).

Our Zapier integration strongly mirrors our [API](https://linklyhq.com/support/api).

![Create short links from Zapier](https://linklyhq.com/img/cleanshot-2025-12-22-at-09.54.20-2x.png)

## Linkly & Zapier features overview

### Triggers

#### 🔔 any link clicked (⚡ instant)

This trigger fires **instantly** when any Linkly shortlink in your workspace is clicked. Use this when you want to be notified about all clicks across your entire workspace.

Click data includes: Country, Platform, Browser, Referer, ISP, Bot detection, Destination URL, and URL Parameters.

If you want to filter clicks for a specific link, add a Zapier 'Filter' step using the Link ID field.

#### 🔔 specific link clicked (⚡ instant)

This trigger fires **instantly** when a specific Linkly link is clicked. Select the link you want to monitor when setting up the trigger.

This is useful when you only care about clicks on one particular link and don't want to set up filtering.

#### 🆕 new link created (⚡ instant)

This trigger fires **instantly** when a new Linkly shortlink is created in your workspace — whether from the dashboard, the API, or another connected app. Use it to keep your other systems in sync as links are added.

The trigger provides the new link's full details, including its name, destination URL, short URL, custom domain, slug, and UTM parameters.

#### 🗑️ link deleted (⚡ instant)

This trigger fires **instantly** when a Linkly shortlink is deleted from your workspace. Use it to clean up or archive related records in your other apps when a link is removed.

The trigger provides the deleted link's details, including its slug and domain, so you can identify which link was removed.

### Actions

#### ➕ create link

This action creates a new Linkly shortlink. The fields on Zapier map directly to the fields on the [New Link Form](https://linklyhq.com/create-tracking-links).

#### ✏️ update link

This action updates an existing Linkly shortlink by ID. Select the link you want to update from the dropdown, then provide the fields you want to change.

All fields are optional - only the fields you provide will be updated. You can update the destination URL, UTM parameters, tracking pixels, Open Graph metadata, and other link settings.

#### 🗑️ delete link

This action permanently deletes a Linkly shortlink by ID. Select the link you want to delete from the dropdown.

**Warning:** This action cannot be undone. The link will stop working immediately after deletion.

### Searches

#### 🔍 get link

This search fetches a single, existing link using a Link ID you provide. Use this to look up link details in the middle of a Zap.

#### 📋 get all links

This search returns all links in your workspace. Useful for finding links or building dropdown selections.

**Available on:** Free, Starter, Pro, Business, Enterprise plans

---

# How to Track Link Clicks in Google Analytics 4

> Learn how to track your Linkly link clicks in Google Analytics 4. Integrate your GA4 measurement ID to see pageview events for your short links.

Source: https://linklyhq.com/support/ga4-tracking-tags

# How to Track Link Clicks in Google Analytics 4

Linkly can track clicks on Linkly links in **Google Analytics 4 tracking tags** when users click on a Linkly shortlink.

Clicks are recorded as **pageview** events in Google Analytics. 

The URLs of the clicks will be present in GA as the **slug** of the link. 

So for example, for the link:

`https://linkly.link/1puEb`

you’ll see a pageview at `/1puEb` recorded in Google Analytics.

If you’re already using Linkly with [Google Tag Manager](https://linklyhq.com/support/google-tag-manager-on-links), its likely you’re already set up for tracking with GA4, and additional tags are not required.

## How to track link clicks in Google Analytics 4

1. **Get your [**Google Analytics 4 Measurement ID**](/support/how-to-find-your-measurement-id-in-google-analytics-4) if you don't already have one.** — Learn [how to find your GA4 Measurement ID](https://linklyhq.com/support/how-to-find-your-measurement-id-in-google-analytics-4), then return to these instructions.

2. **Create a New Link in Linkly** — Click the 'Create New Link' button from the sidebar.

3. **Under **Options**, select **Google Analytics**.**

4. **Paste your **Measurement ID** into the Google Tag ID (GA4) box.**

5. **Save the link.** — When users click on this link, the appropriate measurement tag will fire a pageview event.

6. **Check GA4 for page view data.**

## Frequently asked questions about tracking clicks in GA4

### Can I use my own domain?

Yes, you can [create branded shortlinks on your own domain](https://linklyhq.com/support/custom-domain) with Linkly, and track the results in Google Analytics.

### Why are the numbers in Google Analytics different to those presented in Linkly?

Filter for robots and unique clicks in your reports to get a number close to Google Analytics.

Linkly records significantly more data than Google Analytics, including non-human clicks.

Linkly can do this because of server-side tracking, unlike Google Analytics, which relies on the browser (and the user’s local privacy settings) to inform Google of a page view.

See further details on [inflated click figures](https://linklyhq.com/support/inflated-click-figures).

### Why are my redirects slower?

Using Google Analytics necessarily slows down redirects while we fire the tracking tags. 

If you remove the Google Analytics Measurement ID, redirection will be instantaneous.

See our article here on [how to fix slow redirects](https://linklyhq.com/support/slow-redirects).

### How do I get my Google Analytics Measurement ID?

Check our support article [how to find your measurement ID](https://linklyhq.com/support/how-to-find-your-measurement-id-in-google-analytics-4).

**Available on:** Pro, Business, Enterprise plans

---

# Linkly Chrome & Firefox Extensions

> Install the Linkly browser extension for Chrome and Firefox to create short links in a single click. The easiest way to create tracking links on the fly.

Source: https://linklyhq.com/support/google-chrome-extension

# Linkly Chrome & Firefox Extensions

The Linkly browser extension makes it easy to create Linkly links in a single click from Google Chrome or Mozilla Firefox.

![Linkly Chrome extension demo](https://linklyhq.com/img/chrome-plugin.gif)

## How to install Linkly for Google Chrome

1. **Go to the [Chrome Web Store](https://go.linklyhq.com/chrome).**

2. **Click **Add to Chrome**.**

3. **Click **Add extension** to confirm.** — The extension requires permission to access your browsing history, but does not store or use this data.

## How to install Linkly for Mozilla Firefox

1. **Go to the [Firefox Add-ons store](https://linkly.link/1Rg).**

2. **Click **Add to Firefox**.**

3. **Click **Add** to confirm.** — The extension requires permission to access your browsing history, but does not store or use this data.

## Using the extension

The Linkly extension adds a pink **Create Linkly Link** button (three pink waves icon) to your browser toolbar.

![Linkly browser extension button in toolbar](https://linklyhq.com/img/2020-01-21-141946_474x40_scrot.png)

When you click the button, it opens a new tab with the **Create New Link** form already populated with the current page URL.

## Notes

* The Linkly browser extension is open source. View the [source code on GitHub](https://github.com/chrism2671/linkly-chrome-extension).

## Browser extension FAQs

### Why does the extension need access to my browsing history?

The extension needs this permission to read the URL of your current tab so it can pre-fill the link creation form. It does not store or transmit your browsing history.

### Does the extension work in incognito/private mode?

By default, browser extensions are disabled in incognito mode. You can enable it in your browser's extension settings if needed.

### Is there an extension for Safari or Edge?

Currently, we only offer extensions for Chrome and Firefox. Microsoft Edge can install Chrome extensions from the Chrome Web Store.

---

# Tracking Links: How to Create Free Tracking Links

> Linkly makes it easy to create tracking links in 2 clicks. Turn any link into a tracking link, track clicks, and create visual traffic reports.

Source: https://linklyhq.com/support/create-tracking-links

# Tracking Links: How to Create Free Tracking Links & URLs

## What is a tracking link or tracking URL?

A **tracking link** or **tracking URL** (sometimes just called **link tracking** or **link tracker**) is a special kind of link that tracks who clicked, when and from where. Tracking links are essential for measuring the performance of marketing activity online.

You should always use tracking links when directing traffic on the internet.

**Linkly creates tracking links for free**. You provide your destination web address, and Linkly will provide you a new web address you can use which tracks clicks, and can perform smart link functions, such as location or device based redirects, retargeting and rotation. See all [Linkly features here](https://linklyhq.com/features).

The tracking URLs [can use your domain too](https://linklyhq.com/support/custom-domain) (so called **[vanity URLs](https://linklyhq.com/support/vanity-url)**), so the use of a specialized URL is invisible to the end user.

## How tracking links work

When a user clicks a tracking link, the user’s connection first passes through a tracking service (such as Linkly). This logs information about the click (such as the location, device, and time), and then redirects the user’s browser to the final destination.

This process is instantaneous and invisible.

If you use a [vanity URL](https://linklyhq.com/support/custom-domain) (using Linkly as a **custom URL shortener**), all tracking links stay on your domain.

This is ideal as it fosters trust and increases click-through rates, as users can see the destination before clicking.

![Using a custom domain allows you to use vanity URLs and have your own-brand custom URL shortener. Click-through rates are higher for branded links.](https://linklyhq.com/img/vanity-url-new.png)

## What’s the difference between a link tracker like Linkly and Bitly?

Both function in the same way; you provide a link, and the service returns you a new link to share, with tracking enabled.

### The difference is in terms of flexibility: 

* Richer, **more detailed tracking**.
* Ability to **change the destination after a link was shared**.
* Add **[retargeting tags](https://linklyhq.com/support/retargeting-tracking-pixels),** so you can reach those users who clicked with adverts on social networks.
* Smart redirection options (e.g. by [country](https://linklyhq.com/support/creating-location-redirects), [device](https://linklyhq.com/support/app-redirects) etc).
* Ability to [use your own domain](https://linklyhq.com/support/custom-domain) - improving your branding and CTR.
* Ability to create [custom social media preview cards](https://linklyhq.com/support/custom-social-previews).

## Information tracking URLs record

Tracking links always log:

* **When** a click was made
* The **IP address**, which can be traced to reveal **where** a click was made, and if that user **has clicked before.** Services like Linkly anonymize this data to comply with [GDPR regulations](https://linklyhq.com/support/gdpr) for privacy protection. Clicker IP addresses are not available to view in Linkly.
* The type of **device** - for example, an Android mobile device or a laptop running Windows.
* Where the user was redirected after.

In addition, tracking links can:

* **Set a cookie**, allowing conversion tracking pixels to work. (Note: Linkly itself does not set cookies.)
* Add a user to a [retargeting or remarketing](https://linklyhq.com/support/retargeting-tracking-pixels) list. These are features of ad networks, which allow you to tag a user who has clicked on a link. It means that you can show target ads to an audience who have clicked on a certain link.

## Tracking links & Google Analytics

### Tracking links if you have access to the destination's Google Analytics

For example, if it’s your website, you can [use Linkly & Google Analytics together](https://linklyhq.com/support/ga4-tracking-tags).

Google Analytics has a feature called **UTM tags** which allows you to track individual traffic or advertising sources in Google Analytics.

**Video: Google Analytics UTM Builder tool interface** — https://linklyhq.com/videos/utm-paramaters.mp4

See how to add UTM parameters to all of your destinations when using a shortlink.

For example, you can specify different campaign names on your links, and these can be segmented separately in Google Analytics, so you can see where users go after they click.

Linkly has Google Analytics UTM Tags built in. [Learn more about UTM tags](https://linklyhq.com/support/google-analytics-utm-tag-builder).

### Tracking links if you are directing traffic to a website that is not your own

For example, an affiliate partner, you will need to use Linkly to track clicks.

Any UTM tags you set up will report in the destination’s Google Analytics.

## Benefits of using tracking links

It’s vital to measure the efficacy of marketing campaigns.

Reasons why it’s essential to use tracking links:

* Corroborate the cost of traffic with the traffic actually received.
* See what marketing channels are actually working.
* You can **change the destination of a link** once it’s live, if the original destination needs to change.
* Protect against browsers that contain malicious plugins which scrub affiliate IDs and add their own IDs.

## Where you can use tracking links

Linkly’s tracking links can be used anywhere.

* Google Search Ads
* Facebook Ads
* Email marketing
* Display advertising
* Anywhere else you advertise
* In-content marketing

## How to create free tracking links with Linkly

1. **[Signup/login](https://l.linklyhq.com/l/4a) to Linkly.** — **Linkly is free for 500 clicks/month**, and also offers [paid plans](https://linklyhq.com/pricing) for higher volumes.

2. **Click ‘**Create New Link**’ from the left hand menu.**

3. **In the **Destination** field, type in the URL you want a tracking link for. ** — This is the ultimate destination for the visitor. As you type the destination, Linkly tests the URL to make sure it works. You can see the status code (in this case 301 - Redirect) and website icon (favicon) next to the field.

4. **Give your link a descriptive ‘**Nickname**’ to help you find it in future.** — This is completely hidden from the outside world, and is just for your reference. Linkly will populate this field with the `<title>` of the Destination if it’s available.

5. **Click **Save Link**.**

6. **You’ll be presented with a new page that has your tracking link on it.** — You can:

- Click **Copy** to copy the link to the clipboard.
- **Edit** the link to make further changes.
- **Open** the link to test it.

You’ll also be presented with a **QR Code**, which you can click on to enlarge.

You can scan this QR code to test your link on a mobile device, or save it and use it in your marketing media. iPhones can read QR codes using the camera app.

## What is the difference between a tracking URL and a shortened URL?

On most link tracking & link shortening apps, there is no difference.

All link tracking apps, including Linkly, will give you a new URL to use in place of your old URL. This will, in general, be a shortened URL, that also has tracking functionality built into it.

Use of a special tracking URL is required, as users need to pass through Linkly in order for us to record their clicks, and then redirects them instantaneously to their intended destination.

We do allow you to [attach a domain you own to Linkly](https://linklyhq.com/support/custom-domain). This way the tracking URLs will look like **yourdomain.com/offer**.

## Can I track someone’s exact location with a tracking link?

Linkly’s location tracking works by using geo-IP databases, which allows us to determine the country of the user clicking the link. It doesn’t allow us to pinpoint with accuracy where a user is, even if they are using a mobile device.

## How to create tracking links (video)

**Video: How to create tracking links (video)** — https://www.youtube.com/embed/0xu9YllopSQ?feature=youtu.be&wmode=opaque&enablejsapi=1

## Frequently asked questions about tracking links

### What is a tracking link or tracking URL?

A tracking link or tracking URL (sometimes just called link tracking or link tracker) is a special kind of link that tracks who clicked, when and from where.

### How do tracking links work?

When a user clicks a tracking link, the user’s connection first passes through a tracking service (such as Linkly). 

This logs information about the click (such as the location, device, and time), and then redirects the user’s browser to the final destination.

### What is the difference between a tracking URL and a shortened URL?

On most link tracking & link shortening apps, there is no difference.

All link tracking apps, including Linkly, will give you a new URL to use in place of your old URL. 

This will, in general, be a shortened URL, that also has tracking functionality built into it.

Use of a special tracking URL is required, as users need to pass through Linkly in order for us to record their clicks, and then redirects them instantaneously to their intended destination.

We do allow you to [attach a domain you own to Linkly](https://linklyhq.com/support/custom-domain). This way the tracking URLs will look like yourdomain.com/offer.

### Can I track someone’s exact location with a tracking link?

Linkly’s location tracking works by using geo-IP databases, which allows us to determine the country of the user clicking the link. 

It doesn’t allow us to pinpoint with accuracy where a user is, even if they are using a mobile device.

---

# Free Link Disguiser — Hide & Cloak Any URL Instantly

> Disguise any link in 30 seconds. Free link disguiser hides affiliate URLs, creates branded short links, and tracks every click. No signup needed to start.

Source: https://linklyhq.com/support/link-disguiser

Link Disguisers
===============

What is a link disguiser?
-------------------------

A **link disguiser**, sometimes also called [**link cloaking**](https://linklyhq.com/support/link-cloaking), is a way of hiding the destination URL from the user clicking the link. You would normally do this to disguise affiliate links from a user. The user will see only [**pretty URLs**](https://linklyhq.com/support/vanity-url), while the underlying destination can have any URL.



## How to create a disguised link with Linkly

1. **Login to Linkly and click **Create a New Link****

2. **Fill in the **Nickname** & **Destination** fields**

3. **Under **Cloaking**, flip the cloaking switch**

**Video: How Link Disguising Looks to the End User** — https://linklyhq.com/videos/link-disguising.mp4

## How link disguisers work

**Disguising a link** can use one of two methods:

### Custom URL shortening

Using a **URL shortener** like Linkly to produce vanity URLS, like e.g. `yourdomain.com/offer`.

In this case, the user sees the pretty link, but is redirected to the final destination. If the user checks their address bar, they’ll see the final destination URL.

### IFrame link cloaking

Some URL shorteners (including Linkly), have a function that will allow you to **cloak a link**.

In this case, the destination is opened in an iFrame (effectively a webpage inside another webpage).

The destination URL at the top of the page remains that of the link, and the final destination URL is completely hidden.

### Custom URLs &amp; link disguising combined

**You can use both custom link shortening and cloaking together**, which will create a link like `yourdomain.com/offer`, which will persist in the address bar, but open a different destination inside the browser window.

## Issues with disguised links

Whether a destination website allows itself to be opened in an iFrame is up to the destination. Many large media websites, for example, will prevent themselves being opened in an iFrame.

Many websites now prevent browsers from opening them in an iFrame, the technology which enables link disguising to work.

Destination websites can set a meta tag called **X-Frame-Options**.

When this tag is set to **DENY** or **SAMEORIGIN**, browsers are prevented from opening a disguised link.

When using the **link cloaking** feature in Linkly, Linkly will tell you if the destination is unlikely to work in an iFrame:

![Not all destinations allow cloaking. Those with x-frames header set to deny or sameorigin won't work.](https://linklyhq.com/img/cleanshot-2026-01-23-at-08.15.06-2x.png)

If you try to open the link, you'll see the following symbol (Google Chrome):

![You'll see the 'unhappy page' symbol when trying to redirect to a site with **X-Frame-Options DENY** set with link cloaking enabled.](https://linklyhq.com/img/l.linklyhq.com_l_jl.png)

Sometimes, you'll see the page load, but not the images, for the same reason.

In these cases, you can't use link disguising.

## Benefits of link disguising

The main reasons to use a link disguiser like Linkly are:

* To **hide the use of affiliate URLs/affiliate programs/affiliate IDs** from users clicking on links
* To show **shortened pretty links**, ideally using your own domain name, which **increases trust, brand recognition, and CTR**.
* Allows you to distribute your links as a **permalink**, and still change the destination URL afterwards, while **keeping the short link the same**.
* Allows you to add [retargeting/remarketing tags](https://linklyhq.com/support/retargeting-tracking-pixels) to disguised pages, so you can show adverts to users who don't convert.
* All disguised links are also **tracking links**, so you'll get comprehensive analytics on who clicked your link and when.

## Disguised/cloaked links and Facebook

Sometimes, advertisers will want to use cloaked links in order to advertise on Facebook.

In order to do this, using your own domain with Linkly is required, to create branded short links and get the ads approved.

In cases where ads do not meet Facebook’s guidelines, **generally the ads get disabled within 6-24 hours**, so use of link cloaking/link disguising is not advised.

## Disguised/cloaked links and Google ads

Google’s Ad policies require the end destination to be clear to the user when clicking.

Using custom short links or pretty URLs with redirects is permitted on Google Ads.

Using **iFrame based cloaking that hides the destination URL fully is not permitted**, and will likely result in the ads not being approved.

## FAQs about link disguising

### How does link disguising work?

Link disguising works by opening the destination page in an iFrame. The URL shown in the address bar is that of the disguising link, and not of the destination.

### Can I use a custom domain or vanity URL for my disguised link?

Yes, link disguising works well when combined with a [custom domain](https://linklyhq.com/support/custom-domain) to create vanity URLs.

### Why do some websites not load in iFrames or when disguised?

Not all websites can be opened in iFrames. It's up to the destination website if they block iFrame loading. (Apple's website is a good example of this).

### Can you apply Facebook Pixel/Google Tag Manager/retargeting pixels to disguised links?

Yes all [re-targeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels) and scripts can be used.

### Why is my disguised link being blocked or marked as spam?

Link disguising can prevent robots from crawling through a link. This can cause a link to be marked as spam by automated systems. Generally speaking, link disguising is seen as an aggressive tactic and should be restricted to cases where it is necessary.

### How are disguised links treated for SEO purposes?

For SEO purposes, iFrames and disguised links are generally considered the same as normal links.

**Available on:** Business, Enterprise plans

---

# How to Set Up a Custom Domain for Short Links (5 Min)

> Create branded short URLs and vanity links on your own domain (yourdomain.com/your-product). Free to set up with full tracking features.

Source: https://linklyhq.com/support/custom-domain

# Attach a Domain & Create Branded Short Links

## What is a branded short link?

A branded short link, sometimes called a **[vanity link](https://linklyhq.com/support/vanity-url)**, is a short, customized, branded tracking link that redirects to another URL.

Linkly is a URL shortener for marketers, and a core feature is the ability to create branded short links on your domain.

We recommend all users attach a domain. It is free to do, and improves both the click-through rate and reliability of shortened tracking links.

![Shortened URLs can be customized and branded any way you like, but retain all tracking features](https://linklyhq.com/img/vanity-url-new.png)

## Why use branded short links?

* **Improved click-through rates**, as links include your domain & brand. Users can see where they’re going before they click.
* **Improved brand awareness** - users will see your brand even if they don’t click.
* Ability to build **custom audiences** with [retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels), such as [Meta Pixel](https://linklyhq.com/support/add-facebook-pixel-to-a-link) & [X Tailored Audiences](https://linklyhq.com/support/twitter-tailored-audience-tags-to-links).
* **Detailed [metrics & tracking](https://linklyhq.com/create-tracking-links)** for your links.
* **Ability to change the destination** after the link has been shared.
* Never have your link caught out by a [spam filter](https://linklyhq.com/support/links-blocked-by-spam-filters).
* **Links stay on your domain**, so you can leave Linkly and migrate to a competitor without interruption.
* **Add your logo as a favicon** to appear in browser tabs when people visit your links. Learn more about [domain favicons](https://linklyhq.com/support/favicon).

You can **use your own domain** to create branded short links.

## Creating branded URLs

1. **Purchase a domain if necessary** — You can [purchase a managed domain from Linkly](https://linklyhq.com/support/purchase-domains), or alternatively from any other domain provider, and attach it in the next step.

2. **Attach your domain to Linkly** — These instructions are presented inside Linkly. Save time and use the wizard.

1. Click **Domains** in the left-hand menu.
2. Click **+ Add a Domain**.
3. Type in the domain you want to use. You can use a subdomain, for example, **link.mydomain.com**, or the root domain **mydomain.com**.
4. Follow the wizard instructions to set up your **DNS records**.

**Automatic DNS setup:** If your domain uses a supported DNS provider (such as Cloudflare), Linkly can configure the DNS records for you automatically using the [Domain Connect](https://www.domainconnect.org/) protocol. Just click **Auto-Configure** in the wizard and authorize the changes at your DNS provider.

## DNS record setup

1. **For Subdomains (e.g. link.mydomain.com)** — Use this if you already have a website on your domain. Go to your domain's DNS settings and add a **CNAME record**. Most providers have two fields, usually labelled **Name** and **Value**.

| Type | Host/Name | Content/Value/Data | Proxy Status (Cloudflare only) | TTL |
|------|-----------|--------------------|---------------------------------|-----|
| CNAME | link | domains.linklyhq.com. | DNS only | 600 |

Domain provider specific instructions: [NameCheap](https://linklyhq.com/support/add-cname-namecheap/), [GoDaddy](https://linklyhq.com/support/add-cname-godaddy/), [Squarespace](https://linklyhq.com/support/how-to-create-a-cname-squarespace/)

2. **For Root Domains (e.g. mydomain.com)** — Use this if you aren't using the domain for a website. Set up the following DNS record at your domain provider.

| Type | Host/Name | Content/Value/Data | Proxy Status (Cloudflare only) | TTL |
|------|-----------|--------------------|---------------------------------|-----|
| A | @ | 34.133.74.21 | DNS only | 600 |

3. **Wait for DNS and SSL activation** — You'll see **DNS Active** when Linkly detects the right DNS settings. Linkly will generate an SSL certificate, which takes up to 15 minutes, and then finally you'll see **SSL Active**. After that, your domain will be ready for use.

## How to create a branded tracking link with your domain

1. **Click **Create New Link** from the menu.** — Add the destination for your link.

2. **Under **Short Link**, you should see your domain and an auto-generated slug** — If you've attached your domain correctly, this section should already be visible. 

You can select another domain from the list if you would like, edit the slug, or auto-generate a new one.

3. **Add a URL suffix for the domain** — For example `/awesome-product`. 

These need to begin with a `/`, be unique for this domain, and only contain characters you would find in a URL. 

Press **Random** to auto-generate a short link URL. 

You can also use just `/` for the naked domain without a suffix - i.e. yourdomain.com.

4. **Click **Save Link** to save and test your link.**

## How to create a default redirect for your domain

You can also use domains without a suffix: **mydomain.com/suffix**. This means that any visitors to **mydomain.com** will go to that Linkly link. Follow the [domain redirect instructions](https://linklyhq.com/support/domain-redirect).

## Frequently asked questions

### Why do I see a security warning on my domain?

It takes up to 15 minutes to set up an SSL certificate for a domain, which is needed for a secure connection. 

If this time has passed, let us know and we’ll take a look.

### I cannot setup my domain’s DNS settings. Can you help?

Setting up domains can be tricky, with differing providers having differing set ups. Try the **Auto-Configure** option in the domain wizard — if your DNS provider supports [Domain Connect](https://www.domainconnect.org/), Linkly can set up the records for you automatically.

If you’re still having trouble, send us a message and we’ll try to set it up for you for free.

### Which DNS providers support automatic setup?

Linkly supports automatic DNS configuration via the [Domain Connect](https://www.domainconnect.org/) protocol. Supported providers include Cloudflare, GoDaddy, IONOS, NameSilo, Plesk, and WordPress.com.

If your provider isn’t listed, you can still set up your domain manually using the DNS instructions in the wizard.

### Can I attach a domain to multiple workspaces?

Domains are uniquely attached to workspaces, so you’ll need to use a different domain or subdomain for each workspace. 

The full URLs, i.e. domain.com/suffix, must be unique.

### How do I redirect the root of the domain?

Use `/` as the suffix to capture users to the naked domain (e.g. mydomain.com). 

See the [domain redirect guide](https://linklyhq.com/support/domain-redirect) for setup details.

### How do I redirect 404/not found URLs on my domain?

Where a user visits a suffix that doesn’t exist, they’ll be redirected to the root of the domain. 

[Create a link with the suffix / as a catch all.](https://linklyhq.com/support/domain-redirect)

### Our corporate IT doesn’t allow us to attach a domain. What can we do?

Generally speaking, marketing teams will purchase a look-a-like domain that they manage. This is easier and more secure.

### Do I have to use the 'link' subdomain?

You can use anything you like. 

Linkly will detect whatever variant, as long as you enter `yoursubdomain.yourdomain.com` in the 'Add domain' field. 

If you have trouble, let us know and we'll help you get it attached.

### How much does it cost to attach a domain?

Attaching domains is free on Linkly, and we strongly encourage it for best results.

### How many domains can I add?

You can add an unlimited number of domains, subject to your plan allowances.

If you have a use case that requires more, please contact us.

### Where do I find my domain's DNS settings?

This is usually in the place where you bought your domain.

---

# Deleting a Link 

> Learn how to permanently delete a Linkly link. Understand what happens to the link and its traffic data after deletion.

Source: https://linklyhq.com/support/deleting-linkly-links

# Deleting Linkly Links

You can easily **delete** tracking links you created with Linkly. As an alternative, you can also [disable a link](https://linklyhq.com/support/disabling-a-link).

## How to delete Linkly links

1. **Find the link you wish to delete on the main links dashboard.**

2. **Click Edit to edit the link.** — You'll need to hover over the link name to see the buttons.

3. **In the top right hand corner, click Delete Link and confirm.** — When you’re done, you’ll be redirected back to the main links dashboard.

## Frequently asked questions

### What will a user see once a link has been deleted?

When you delete a link, it will be immediately disabled. Traffic that goes to this link after deletion will be shown a [404 not found](https://linklyhq.com/support/404-not-found) message.

### Are deleting links permanent?

Yes, deleting a link is permanent.

You can also [disable a link](https://linklyhq.com/support/disabling-a-link), which is not permanent.

Links cannot be undeleted.

### Will traffic data also be deleted?

Traffic data from links is not deleted and will be reflected in aggregate reports for your Linkly workspace.

### Can I create a new link at the same URL?

Any [custom domain](https://linklyhq.com/support/custom-domain) & slug for this link will be removed and can be re-used.

URLs on Linkly's own domains (not custom domains) cannot be reused.

### Can I delete a link to free up clicks in my plan's allowance?

No. Usage from deleted Linkly links still counts towards your allowance.

---

# Georedirects: Creating Location Redirects

> Geotargeting users is easy with Linkly's smart links. Create location based georedirects for free with Linkly.

Source: https://linklyhq.com/support/creating-location-redirects

# Creating Country/Location/Geo Redirect Links

## What is geotargeting?

**Geotargeting** is the process of showing users different content based on their country.

Geotargeting works by looking up the public IP address of the user in a public database.

## Why use georedirects?

Linkly allows you to create country-level geo-redirects. Different users will go to different URLs based on their country.

Georedirects make sense when:
* You want to show different offers to different regions, but want to share just one link.
* You want to show different pricing in different regions.

Country specific content generally has higher conversion rates than generic content, particularly where people expect to pay in local currency.

## How to redirect users based on country (georedirects)

1. **Click **Create New Link** from the menu.**

2. **Give the link a nickname.** — This nickname is internal and isn't shown to the user.

3. **In the **Destination** field, enter your fallback URL.** — This is where all traffic will go that doesn't meet a certain country target.

4. **Under **Targeting**, click **Country**.**

5. **For each country you want to target, enter a specific destination URL.** — Any you don't select will go to the fallback URL at the top.

6. **Click **Save Link**.** — Test your link from real internet connections in the countries you are targeting. Linkly's IP geolocation doesn't support VPN connections.

You'll be presented with the link summary page, which will include a breakdown of the link's behaviour in different regions.

## Frequently asked questions about geo-redirects

### Do users know they've been redirected based on their country?

Users will not know they've been redirected based on their country - the process is instantaneous & invisible.

### How do you know which country a user is in?

Country redirection is dependent on IP address geolocation. IP addresses are matched with public databases of internet service providers in each region.

### What if a user is using a VPN?

If a user is [using a VPN](https://linklyhq.com/support/vpn-traffic), it isn't possible for Linkly to reliably establish a user's location, as VPNs affect traffic in unnatural ways.

To test a geo-redirect from a location, you should use a normal internet connection in that country.

**Available on:** Pro, Business, Enterprise plans

---

# Import Bitly Links

> Switch from Bitly to Linkly by exporting your links as a CSV and importing them. For large migrations with many links or custom domains, our team can help.

Source: https://linklyhq.com/support/bitly-import-links

# Switching from Bitly to Linkly

**Bitly** is a link shortening service. If you're looking to move your links from Bitly to Linkly, you can do so by exporting your links from Bitly as a CSV file and then importing them into Linkly.

## Why switch from Bitly?

In 2025, Bitly began showing **interstitial ads** on all links created on the free plan. Users who click a free-plan Bitly link now see an advertisement before being redirected to the destination. Linkly does not show ads on any of your links, regardless of your plan.

## How to import links from Bitly

1. **Log in to [Bitly](https://app.bitly.com).**

2. **Go to the **Links** page.**

3. **Set the date range and filters to include the links you want to export.**

4. **Click **Export** and choose an email address to receive the CSV file.** — The export can take up to 30 minutes for large numbers of links.

5. **Open the CSV file you receive by email.**

6. **Log in to [Linkly](https://app.linklyhq.com).**

7. **Go to **Links** and click **Import**.**

8. **Upload the CSV file and map the columns to the correct fields.**

9. **Click **Import** to complete the process.**

## Need help with a large migration?

If you have a large number of links or custom domains to migrate, our team can help manage the transition for you. [Contact us](https://www.linklyhq.com/contact) and we'll work with you to make sure everything is moved over smoothly.

## Things to know when switching from Bitly

* Your existing Bitly short links (bit.ly URLs) will continue to work on Bitly. Linkly will create new short links for each imported destination URL.
* If you downgrade your Bitly paid plan, be aware that Bitly now shows ads on free-plan links. Switching to Linkly avoids this entirely.
* **Custom domains you own:** If you registered your own domain and pointed it at Bitly, you can simply update your DNS to point it at Linkly instead. Contact us and we'll help with the switchover.
* **Bitly's complimentary domain:** If Bitly gave you a free domain as part of your plan, that domain cannot be transferred — Bitly owns it and will stop renewing it if you downgrade. You'll need to register a new domain or use one you already own.
* We recommend testing a small batch of links first to make sure everything looks right before importing the full set.

## Bitly import FAQs

### Will my existing Bitly links stop working?

No. Your existing bit.ly short links will continue to work on Bitly. When you import into Linkly, new short links are created pointing to the same destinations.

### Does Bitly show ads on links?

Yes. Since 2025, Bitly shows interstitial ads on all links created on the free plan. Users see an advertisement before being redirected. Linkly never shows ads on your links.

### Can I move my custom domain from Bitly to Linkly?

If you own the domain and registered it yourself, yes — just update your DNS records to point to Linkly. If your domain was provided for free by Bitly as part of your plan, it cannot be transferred. Bitly owns those domains and will stop renewing them if you downgrade. In that case, you'll need to register a new domain.

### How many links can I import?

There's no hard limit. You can upload a CSV file of any size. If you have a very large number of links and need assistance, contact us and we'll help manage the migration.

### What if I need help migrating?

If you have a lot of links or domains, our team can help manage the migration for you. Just get in touch via our contact page and we'll take care of it.

---

# Automatic Link Replacement

> Learn how to use Linkly's automatic link replacement feature. Automatically convert URLs on your site into tracked Linkly links with a simple JavaScript snippet.

Source: https://linklyhq.com/support/automatic-link-replacement

# Automatic Link Replacement

## What is automatic link replacement?

**Automatic link replacement** is the process of automatically converting links on your site to Linkly links using Linkly's JavaScript snippet.

This is useful when:

*   You have many links across a website, and replacing them would be laborious.
*   You want to temporarily replace a link as part of an experiment.

## How to use automatic link replacement

1. **Click **Create New Link** from the menu.**

2. **Give the link a **Nickname**, **Destination** and any other link parameters you would like to use.**

3. **Click on **Automatic Link Replacements**.**

4. **Make sure the Linkly JavaScript tags are installed on your site.** — Receive your workspace's personalized tag and installation instructions by clicking **Linkly JavaScript tags**.

5. **In the **URL List** box, paste the exact URL of the links you want to replace.** — Add one URL per line.

6. **Click **Save Link**.**

7. **Visit your website to confirm these links have become Linkly links.**

## Frequently asked questions about automatic link replacement

### What is automatic link replacement?

Automatic link replacement is the process of automatically converting links on your site to Linkly links using Linkly's JavaScript snippet, without manually editing each link.

### Why isn't automatic link replacement working on my site?

Using this feature requires installation of the Linkly JavaScript tags. If it doesn't seem to be working, contact us and we'll check it for you.

### Will automatic link replacement change my link destinations?

Linkly will replace the links you choose with Linkly links. If you want the destination to remain unchanged, copy the original link's destination into the **Destination** field of your Linkly link.

### When should I use automatic link replacement?

Use automatic link replacement when you have many links across a website that would be laborious to replace manually, or when you want to temporarily replace a link as part of an experiment.

**Available on:** Business, Enterprise plans

---

# How to Create App Store Redirect Links for iOS and Android Devices

> Learn how to create smart app store redirect links that automatically send users to Apple App Store or Google Play based on their device. Set up device targeting in minutes.

Source: https://linklyhq.com/support/app-redirects

# How to Redirect Users Based on Device

## What is an app store redirect?

An **app store redirect** (also known as a **smart link** or **universal app link**) is a single link that automatically redirects users to the correct app store based on their device. iPhone users are sent to the Apple App Store, while Android users go to Google Play—all from one URL.

App store redirect links work by detecting the user's device from request headers when they click the link, then instantly forwarding them to the appropriate destination. This **device targeting** happens in milliseconds, providing a seamless experience.

Want your link to open *inside* the app rather than the app store? See [Open in app](https://linklyhq.com/support/open-in-app), which deep links straight into apps like Amazon, YouTube, and Spotify.



### Why use app store redirect links?

Smart app links are essential for app marketers and developers who need to promote their app across multiple channels:

- **Social media bios** - Use one link in your Instagram, TikTok, or Twitter bio instead of choosing between iOS and Android
- **Podcast promotions** - Mention a single URL that works for all listeners
- **Print materials** - QR codes on flyers, business cards, and packaging can direct all users appropriately
- **Email campaigns** - No need for separate iOS and Android buttons
- **SMS marketing** - Send one [trackable SMS link](https://linklyhq.com/support/tracking-sms-links) that works on any phone
- **Influencer campaigns** - Give partners a single link to share

## How to make an app store redirect link

1. **Click **Create New Link** from the menu.**

2. **Give your link a nickname to help you find it later.**

3. **Enter a **Destination** for any traffic that doesn't meet your conditions.** — For example, if you have apps for `iOS` and `Android` but not other platforms such as `Windows`, those users will be redirected here.

4. **In the **Targeting** section, click **Device**.**

5. **For each device you want to target, fill in the relevant destination URL.** — For example, you might:
   * Send iOS users to the **Apple App Store**.
   * Send Android users to the **Google Play Store**.
   * Send everyone else to a landing page elsewhere.

6. **Click **Save Link** to get your link and test it.**

## QR code app store redirect

When you create an app store redirect link, Linkly automatically generates a **QR code** that you can download and use in your marketing materials. Learn more about [creating QR codes with Linkly](https://linklyhq.com/support/create-qr-codes).

Unlike static QR codes, Linkly's dynamic QR codes allow you to:
- **Change the destination** at any time without reprinting materials
- **Track scans** with full analytics on who scanned, when, and where
- **Use device targeting** so the same QR code sends iOS users to the App Store and Android users to Google Play

This makes them perfect for print materials like product packaging, business cards, posters, and event materials where you need flexibility after printing.

## App store redirects FAQs

### How do app store redirects work?

When a user clicks your app store redirect link, Linkly instantly detects their device type by analyzing request headers. Based on the device targeting rules you've configured, the user is then automatically redirected to the appropriate destination—such as the Apple App Store for iOS users or Google Play for Android users. This redirect happens in milliseconds, so users experience a seamless transition to their app store.

### How does Linkly know which device a user is using?

Linkly analyzes the User-Agent string and other request headers sent by the user's browser when they click your link. These headers contain information about the operating system (iOS, Android, Windows, Mac, Linux) which Linkly uses to determine the correct redirect destination. This detection is instant and works across all major browsers and devices.

### What devices can Linkly detect?

Linkly can detect and target the following devices and operating systems:

* **iOS** - iPhones and iPod Touch devices
* **Android** - All Android phones and tablets
* **Mac** - macOS computers and laptops (including iPads with desktop mode)
* **Windows** - Windows PCs and tablets
* **Linux** - Linux-based computers

You can set different redirect destinations for each device type, or use a default fallback URL for any devices you don't specifically target.

### Why do iPads come up as Mac?

Since iPadOS 13 (and reinforced in iOS 15), Apple changed iPads to report themselves as Mac computers in their request headers. This was a deliberate design choice by Apple to allow iPads to request desktop versions of websites by default.

As a result, Linkly (and all other device detection services) classify iPads as `Mac` rather than `iOS`. There is currently no reliable way to distinguish between an actual Mac and an iPad in desktop mode, as Apple intentionally made them identical.

**Workaround:** If most of your Mac traffic comes from iPads, you can set your Mac destination to the iOS App Store. Alternatively, use your default destination as the iOS App Store since Mac users may not need an app at all.

### Can I track clicks on my app store redirect links?

Yes! Every app store redirect link created with Linkly includes full click tracking and analytics. You can see total clicks, unique visitors, device breakdown, geographic location, referrer sources, and more. This helps you understand which marketing channels are driving app downloads and optimize your campaigns accordingly. You can also add [UTM parameters](https://linklyhq.com/support/create-tracking-links) to track conversions in your analytics platform.

**Available on:** Pro, Business, Enterprise plans

---

# Add Facebook/Meta Pixel to a Link

> Learn how to add your Meta Pixel to Linkly links to build custom audiences on Facebook. Retarget users who click your links with our easy integration.

Source: https://linklyhq.com/support/add-facebook-pixel-to-a-link

# Add Facebook/Meta Pixel to a Link

## What is Meta pixel?

**Meta Pixel** is Facebook/Meta’s custom audience retargeting tag.

When you use Meta Pixel with Linkly, users who click on your links are automatically added to your **Meta Custom Audience**.

This allows you to target ads at users who have clicked your link.

## Automatic integration: Adding Meta pixel to a link

Add **Meta Pixel** to links you share, in order to build custom audiences on Facebook.

Linkly’s automatic Meta Pixel integration is the fastest and easiest way to set up, and is the one most users should choose.

First, you’ll need to **<a href="https://www.facebook.com/business/help/952192354843755?id=1205376682832142" target="_blank" rel="noopener noreferrer">create a pixel</a>** on Meta.

**Video: How to Setup a Meta Pixel from Meta Events Manager** — https://www.youtube.com/embed/v0nEueGrC2g

Use this as the first step to build custom audiences on Meta. You'll add this pixel ID to your link, which you can then use for building audiences across Instagram & Facebook.

## How to add Meta pixel to a link (automatic integration)

1. **Create a link on Linkly.**

2. **Under **Meta Pixel**, enter the Meta Pixel ID that Meta gives you.**

3. **Save your link.** — When visitors click on this link, the pixel will be triggered automatically.

## Manual integration: Adding Meta pixel to a link

If you need advanced event tracking or more granular control over your pixel implementation, you can add the Meta Pixel code manually.

## How to add Meta pixel manually

1. **Create a Meta Pixel if you haven't already.** — See **<a href="https://www.facebook.com/business/help/952192354843755?id=1205376682832142" target="_blank" rel="noopener noreferrer">create a pixel</a>** on Facebook for Meta's own documentation.

2. **Inside Facebook's Business Manager, click the menu at the top and select **Events Manager**.**

3. **Go to the **Pixels** tab.**

4. **Click **Manually add pixel code to website.****

5. **Copy the code and paste it in Linkly, under **Custom Scripts -> Head Tags**.** — Make sure you also add the event code in the Body Tags section (step 7).

6. **You’ll want to add a custom tracking event to Facebook, so you’ll know people came from this link. Click **Track Event on Page Load** and give your event a name.**

7. **Copy the event code and paste it in Linkly, under **Retargeting Pixels -> Body Tags**.**

8. **Save your link in Linkly and then test it.**

9. **Click **Test Events** on Facebook to check that data is flowing to Facebook.** — It can take several hours for data to appear here.

## Frequently asked questions about Meta pixel

### Can I create custom Meta audiences by users clicking on a link?

Yes, using Linkly's Meta Pixel feature, users will be shown the Meta Pixel before being redirected.

### Does showing Meta Pixel slow down the redirect?

Yes, showing the pixel necessarily takes some time, and delays redirection by 0.5 seconds. For more information on how to optimize redirect speed, see our article on [Fixing Slow Redirects](https://linklyhq.com/support/slow-redirects).

### Can I apply Meta Pixel to all my links?

Yes, in Linkly, go to **Settings -> Default Link Settings** and paste your pixel in there.

### Can I use Google Tag Manager containers to set up my Meta Pixel?

Yes. If you've already got your Meta Pixel working in a GTM container, you can show your [GTM container](https://linklyhq.com/support/google-tag-manager-on-links) to link-clickers instead.

**Available on:** Pro, Business, Enterprise plans

---

# Using Parameters and SubID

> Learn how to use URL parameters and SubIDs to track your Linkly links. Gain deeper insights into your traffic sources and campaign performance.

Source: https://linklyhq.com/support/using-parameters-and-subid

# Using Parameters and SubID to Track Links

## What is a SubID?

**SubIDs** are **query parameters** that marketers add to their links to track specific traffic sources, campaigns, or placements. They're commonly used in affiliate marketing to identify which of your ads or content generated a click or conversion.

Most affiliate networks support subIDs, but there is no set standard for the parameter name—common variations include `subid`, `sub_id`, `s1`, and `click_id`.

## What is a URL parameter?

A query parameter, sometimes called a **query string**, is a set of values added to the end of a URL that specify something about the traffic source.

For example, you might have:

`https://your-url.com/page?source=facebook`

In this case, `source=facebook` is the query string.

You can add as many of these as you like, using `&` to separate values.

`https://your-url.com/page?source=facebook&medium=cpc`

## How to use a SubID

Linkly records the query parameters used when a user clicks a link.

For example, if your link is:

`https://linkly.link/4a?subid=facebook`

Linkly will record **`subid=facebook`** for that click, and show it in the reports.

You can append any **`key=value`** pair onto a URL, and even string multiple ones together, for example:

`https://linkly.link/4a?subid=facebook&campaign=retarget`

which will record **`subid=facebook`** and **`campaign=retarget`**.

Results are shown in the traffic reports under the ‘**Parameters**’ tab.

## See traffic for a single SubID/parameter

In your link’s traffic report, under the ‘**Parameters**’ tab, click '**Filter**’ to show just traffic for this parameter value.

![You can filter by subid/parameter by clicking the ‘Filter’ button next to each row.](https://linklyhq.com/img/parameters-analytics.png)

## Excluded parameters

The following parameters are stripped. We do not record this data in the parameters tab or in our database.

<table class="min-w-full divide-y divide-gray-200 table-auto text-sm break-words">
  <thead class="bg-gray-100">
    <tr>
      <th class="px-4 py-2 text-left font-semibold text-gray-700 whitespace-nowrap">Parameter</th>
      <th class="px-4 py-2 text-left font-semibold text-gray-700">Source/Platform</th>
      <th class="px-4 py-2 text-left font-semibold text-gray-700">Purpose</th>
    </tr>
  </thead>
  <tbody class="divide-y divide-gray-200">
    <tr>
      <td class="px-4 py-2 font-mono text-gray-800 whitespace-nowrap"><code>gclid</code></td>
      <td class="px-4 py-2 text-gray-800 break-words">Google Ads</td>
      <td class="px-4 py-2 text-gray-800 break-words">Google Click Identifier, used for tracking ad clicks in Google Ads campaigns.</td>
    </tr>
    <tr>
      <td class="px-4 py-2 font-mono text-gray-800 whitespace-nowrap"><code>dclid</code></td>
      <td class="px-4 py-2 text-gray-800 break-words">Google Display Network (GDN)</td>
      <td class="px-4 py-2 text-gray-800 break-words">Display Click Identifier, used for tracking clicks on display ads from the Google Display Network.</td>
    </tr>
    <tr>
      <td class="px-4 py-2 font-mono text-gray-800 whitespace-nowrap"><code>fbclid</code></td>
      <td class="px-4 py-2 text-gray-800 break-words">Facebook Ads</td>
      <td class="px-4 py-2 text-gray-800 break-words">Facebook Click Identifier, used for tracking ad clicks in Facebook advertising campaigns.</td>
    </tr>
    <tr>
      <td class="px-4 py-2 font-mono text-gray-800 whitespace-nowrap"><code>msclkid</code></td>
      <td class="px-4 py-2 text-gray-800 break-words">Microsoft Ads (Bing)</td>
      <td class="px-4 py-2 text-gray-800 break-words">Microsoft Click Identifier, used for tracking ad clicks in Microsoft Ads (formerly Bing Ads).</td>
    </tr>
    <tr>
      <td class="px-4 py-2 font-mono text-gray-800 whitespace-nowrap"><code>ttclid</code></td>
      <td class="px-4 py-2 text-gray-800 break-words">TikTok Ads</td>
      <td class="px-4 py-2 text-gray-800 break-words">TikTok Click Identifier, used for tracking ad clicks in TikTok advertising campaigns.</td>
    </tr>
    <tr>
      <td class="px-4 py-2 font-mono text-gray-800 whitespace-nowrap"><code>li_fat_id</code></td>
      <td class="px-4 py-2 text-gray-800 break-words">LinkedIn Ads</td>
      <td class="px-4 py-2 text-gray-800 break-words">LinkedIn Click Identifier, used for tracking ad clicks in LinkedIn advertising campaigns.</td>
    </tr>
    <tr>
      <td class="px-4 py-2 font-mono text-gray-800 whitespace-nowrap"><code>twclid</code></td>
      <td class="px-4 py-2 text-gray-800 break-words">Twitter Ads</td>
      <td class="px-4 py-2 text-gray-800 break-words">Twitter Click Identifier, used for tracking ad clicks in Twitter advertising campaigns.</td>
    </tr>
    <tr>
      <td class="px-4 py-2 font-mono text-gray-800 whitespace-nowrap"><code>amzclid</code></td>
      <td class="px-4 py-2 text-gray-800 break-words">Amazon Ads</td>
      <td class="px-4 py-2 text-gray-800 break-words">Amazon Click Identifier, used for tracking ad clicks in Amazon advertising campaigns.</td>
    </tr>
    <tr>
      <td class="px-4 py-2 font-mono text-gray-800 whitespace-nowrap"><code>epik</code></td>
      <td class="px-4 py-2 text-gray-800 break-words">Pinterest Ads</td>
      <td class="px-4 py-2 text-gray-800 break-words">Pinterest Click Identifier (Enhanced Pinterest Insights Klick ID), used for tracking ad clicks in Pinterest advertising campaigns.</td>
    </tr>
    <tr>
      <td class="px-4 py-2 font-mono text-gray-800 whitespace-nowrap"><code>sclid</code></td>
      <td class="px-4 py-2 text-gray-800 break-words">Snapchat Ads</td>
      <td class="px-4 py-2 text-gray-800 break-words">Snapchat Click Identifier, used for tracking ad clicks in Snapchat advertising campaigns.</td>
    </tr>
  </tbody>
</table>

## Frequently asked questions

### Does Linkly support UTM tags?

Yes, [UTM tags](https://linklyhq.com/support/google-analytics-utm-tag-builder) will show up just like normal parameters.

### Are there any restrictions on parameters?

Yes. 

Linkly will not record any parameter value longer than 36 characters.

Linkly will drop click IDs from most ad networks, including Google, Meta, Snapchat and TikTok.

**Available on:** Starter, Pro, Business, Enterprise plans

---

# Slow Redirects

> Understand why some Linkly redirects might be slow and how to optimize for speed. Learn which features can impact redirection performance and how to fix them.

Source: https://linklyhq.com/support/slow-redirects

# Fixing Slow Redirects on Linkly

Some features on Linkly necessarily slow down redirection performance, as third-party tags take time to run in the user's browser.

Disabling these features will significantly increase the redirect speed.

## What features slow down redirects?

Linkly features that involve firing javascript tags when a user clicks a link will inject a 0.5 second delay before the user is redirected.

These features are:

* [Google Analytics](https://linklyhq.com/support/ga4-tracking-tags)
* [Meta Pixel](https://linklyhq.com/support/add-facebook-pixel-to-a-link)
* [X Tailored Audiences](https://linklyhq.com/support/twitter-tailored-audience-tags-to-links)
* [Retargeting/remarketing tags](https://linklyhq.com/support/retargeting-tracking-pixels)
* [Custom Social Media Previews](https://linklyhq.com/support/custom-social-previews)

Disabling these features will mean redirects are server-side 302 redirects and near instantaneous.

## Why do javascript tags slow down redirects?

These features require us to show a blank interstitial page when the user clicks on a link, so that the tags that make these features work can be fired.

The blank page is shown for 0.5 seconds to give the tags enough time to call back to their respective services (e.g. [Google Analytics](https://linklyhq.com/support/ga4-tracking-tags), [Meta Pixel](https://linklyhq.com/support/add-facebook-pixel-to-a-link)), before the user is finally redirected.

## Frequently asked questions

### How much slower are redirects with tracking tags?

Redirects with JavaScript tags enabled take approximately 0.5 seconds longer than standard server-side redirects.

### Can I use Google Tag Manager instead to avoid the delay?

Yes. Using [Google Tag Manager](https://linklyhq.com/support/google-tag-manager-on-links) on your destination page instead of Linkly's built-in tracking avoids the redirect delay while still allowing you to fire tracking pixels.

### Do custom social previews also cause delays?

Yes. Custom social previews require an interstitial page to display OpenGraph metadata, which adds a small delay before redirecting.

### Is 0.5 seconds noticeable to users?

Most users won't notice a half-second delay. However, if speed is critical for your use case, consider using server-side tracking or moving your pixels to the destination page.

---

# Tel Link Generator — Click-to-Call Links with Tracking

> Generate, shorten, and track click-to-call (tel) links with Linkly. Tap a link, start a phone call. Includes QR codes, country redirects, and click analytics. Free for 500 clicks/month.

Source: https://linklyhq.com/support/shortening-tel-links

# Tel Link Generator & Click-to-Call Shortener

## What are tel links?

**Tel links**, sometimes called *click-to-call* or *phone call* links, are links that, when tapped on a mobile device, prompt the user to call a phone number instead of opening a web address.

Tel links use the format:

`tel:+15551234567`

When a user taps a tel link, their device offers to call that number. Tel links work just like [mailto links](https://linklyhq.com/support/shortening-mailto-links) on Linkly and support all the same features.

## How to create a tel link with Linkly

1. **Click **Create New Link** from the menu.**

2. **Enter your telephone number in the **Destination** field.** — Use the format `tel:+(country code)(telephone number)`, for example `tel:+15551234567`. Linkly accepts the number with or without hyphens.

3. **Give your link a **Nickname**.** — This is private and helps you find the link later. The end user will never see this.

4. **Click **Save Link**.** — Linkly will create your shortened tel link and automatically generate a QR code.

## How a tel link is constructed

Under the hood, a tel link looks like this:

`tel:+15551234567`

The pieces:

* **`tel:`** — the URI scheme. Always required.
* **`+15551234567`** — the destination phone number in E.164 format (a `+` followed by country code and the rest of the number). Hyphens are optional and ignored by the dialer.

Linkly's tel link generator handles the formatting for you — just type the number into the destination field.

## QR codes for tel links

When you create a tel link, Linkly automatically generates a QR code. When scanned, this QR code will prompt the user's device to call the number.

![QR code generated for a tel link that prompts users to make a phone call](https://linklyhq.com/img/link-qr-code.png)

Click on the QR code to enlarge it. You can then save it for use in printed materials or digital marketing.

![Enlarged QR code modal showing the full-size scannable code](https://linklyhq.com/img/qr-code-customize.png)

When scanned on a mobile device, the user will be prompted to call the number:

![iPhone screen showing a prompt to call the phone number after scanning the QR code](https://linklyhq.com/img/iphone-tel-link.png)

## Redirecting to different numbers by country

You can redirect users to different telephone numbers based on their location. On the **Create New Link** form, under **Targeting**, click **Country** and enter the telephone numbers for each region.

Any countries not covered by your list will go to the main **Destination** at the top.

## Tracking tel link clicks

All of Linkly's click tracking and reporting features work with tel links, just as they do for any other link type.

![Linkly traffic report showing click statistics for a tel link](https://linklyhq.com/img/bot-traffic-filtered.png)

## Frequently asked questions about tel links

### Can I track whether calls were actually made?

Linkly can track clicks on tel links, but cannot track whether someone actually completed the call. Click figures will usually be higher than the number of calls placed, as some users may decline the call prompt.

### Do tel links work on desktop computers?

Tel link behaviour depends on the browser and device. Desktop computers may not have the ability to make telephone calls. Apple and Android phones respond reliably.

### Can I change the phone number after distributing a QR code?

Yes. The QR code points to your Linkly link, which then redirects to the tel number. You can change the destination phone number at any time, even after printing and distributing the QR code.

### What Linkly features work with tel links?

Tel links are compatible with most Linkly features, including click tracking, country targeting, device targeting, link rotation, retargeting pixels, custom domains, and data export.

### How do I scan the QR code?

Most smartphones can scan QR codes using the built-in camera app. Simply point your camera at the code and tap the notification that appears.

## Other actionable link types Linkly can track

Tel isn't the only protocol Linkly shortens. You can also create trackable, shortened links for:

* **[SMS Links](https://linklyhq.com/support/tracking-sms-links)** — open the user's messaging app with a pre-filled phone number and message body.

* **[Mailto Links](https://linklyhq.com/support/shortening-mailto-links)** — open the user's email client with To, CC, BCC, subject and body pre-filled.

* **[WhatsApp Links](https://linklyhq.com/support/whatsapp-link-generator)** — drop the user straight into a WhatsApp conversation with optional pre-filled text.

Like tel links, each of these can be shortened, tracked, retargeted, and served from your own custom domain.

---

# Mailto Link Shortener & Generator — Free with CC, BCC, Subject & Body

> Generate, shorten, and track mailto links with custom CC, BCC, subject and body fields. Free for 500 clicks/month — no need to hand-craft mailto syntax.

Source: https://linklyhq.com/support/shortening-mailto-links

# Mailto Link Shortener & Generator

## What is a mailto link?

A **mailto** link is a link that, when clicked by a user, will open the user's email client and fill the destination field with an email address you provide.

## How to track & shorten mailto links

Linkly lets you shorten and track **mailto** **links**.

Mailto links are links of the form:

[hello@linklyhq.com](mailto:hello@linklyhq.com)

When these links are clicked, they open the user’s email client.

You can specify the:

* ‘To’ email address
* CC and BCC recipients
* Subject
* Body text

## How to shorten a mailto link

1. **Login to Linkly and click **Create New Link**.**

2. **Type **mailto:** in the Destination field.** — Linkly will open up extra fields for the To address, CC, BCC, subject, and body — no need to hand-craft mailto syntax.

3. **Click **Save Link**.** — Linkly will give you a shortened tracking link that, when clicked, will open the user's email client.

## How a mailto link is constructed

Under the hood, a mailto link follows this format:

`mailto:address@example.com?cc=second@example.com&bcc=third@example.com&subject=Hello&body=Hi%20there`

The pieces:

* **`mailto:`** — the URI scheme. Always required.
* **`address@example.com`** — the primary "To" recipient. Required.
* **`?cc=...`** — comma-separated list of CC addresses.
* **`&bcc=...`** — comma-separated BCC addresses.
* **`&subject=...`** — pre-filled subject line. URL-encode spaces as `%20`.
* **`&body=...`** — pre-filled body. URL-encode newlines as `%0A`.

Linkly's mailto generator handles all of this encoding for you — just fill in the fields and it produces a correctly-formatted mailto link.

## Frequently asked questions about mailto links

### Can I include body text in a mailto link?

Yes. When you create a **mailto** in Linkly, it will automatically open up a body field.

### Can I add CC and BCC recipients to a mailto link?

Yes. Linkly's mailto link generator now supports **CC** and **BCC** fields. Fill them in when you create the link and Linkly will encode them into the mailto URL for you.

### How do I make a mailto link with multiple recipients?

Add additional recipients to the **CC** or **BCC** fields, separated by commas. Linkly URL-encodes them correctly into the final mailto link so every recipient appears in the user's email client when the link is clicked.

### Is there a limit to how long a mailto body can be?

Yes. Bodies cannot be more than a few lines. Different browsers behave differently, but most will begin to strip URLs longer than 1000 characters. 

Linkly applies a hard limit at 2000 characters, including email addresses and subject lines, and you should test long messages carefully.

### Can I track clicks on mailto links?

Yes, Linkly **will track the clicks** on mailto links.

### Can I track whether emails were sent?

Linkly cannot track whether someone actually sends an email, as browsers do not share this information.

### Can I use Linkly’s other features with a shortened mailto link?

With **mailto links,** you can:

* Track clicks in Linkly with beautiful, visual reports.
* [Target by Location](https://linklyhq.com/support/creating-location-redirects)
* [Target by Device](https://linklyhq.com/support/app-redirects) (for example, different emails based on Android or iOS)
* Apply [retargeting tags](https://linklyhq.com/support/retargeting-tracking-pixels)
* Use [custom domains](https://linklyhq.com/support/custom-domain) for link shortening
* Use [Linkify Words](https://linklyhq.com/support/linkify-text) on your pages.

### How can I create a mailto shortlink in Linkly?

Just type mailto: in the destination field and an email form will pop up.

## Other actionable link types Linkly can track

Mailto isn't the only protocol Linkly shortens. You can also create trackable, shortened links for:

* **[SMS Links](https://linklyhq.com/support/tracking-sms-links)** — open the user's messaging app with a pre-filled phone number and message body.

* **[WhatsApp Links](https://linklyhq.com/support/whatsapp-link-generator)** — drop the user straight into a WhatsApp conversation with optional pre-filled text.

* **[Tel Links](https://linklyhq.com/support/shortening-tel-links)** — trigger a phone call with a tap, perfect for mobile landing pages and contact CTAs.

Like mailto links, each of these can be shortened, tracked, retargeted, and served from your own custom domain.

---

# List of 50+ Search Bots & Crawlers (2026 Updated)

> Complete list of search bots, crawlers, and spiders — Googlebot, Bingbot, GPTBot, and 50+ more. Learn to detect, identify, and optionally block bot traffic.

Source: https://linklyhq.com/support/list-of-search-bots

# Search Bots

## What is a search bot?

A **search bot**, sometimes called a spider, is a robot that continuously browses the internet, usually for the purpose of building a search index.

Bots can artificially inflate traffic numbers, so it’s important to be aware of their existence.

## Search bots and Linkly

Linkly can detect search bots and spiders that deliberately reveal themselves. You can see which clicks have been attributed to bots in the Bots section of the traffic report.

We have an article about [bot traffic and how to block bots](https://linklyhq.com/support/robot-clicks).

## Special handling for social media crawlers

Linkly has improved handling for social media crawlers from **Facebook, YouTube, Google, LinkedIn, and X**.

When traffic from these crawlers hits your links:

- It **isn't recorded** in your analytics
- It **doesn't count** against your click limits
- The crawler is **transparently redirected** to the correct destination
- These crawlers are **always permitted through**, even when the "block robots" feature is enabled

This prevents social media crawlers from consuming your click limits while still allowing them to generate previews and check your links.

![Bot traffic in Linkly traffic report](https://linklyhq.com/img/cleanshot-2026-05-17-at-18.46.56-2x.png)

## Blocking bots from following links

Linkly can block robots and search spiders from following your links. See [Bot Traffic](https://linklyhq.com/support/robot-clicks) for instructions on enabling bot blocking.

**Important:** Social media crawlers from **Facebook, YouTube, Google, LinkedIn, and X** are always permitted through even when blocking is enabled, so link previews continue to work.

## Do bots count against click limits?

**Social media crawlers** from Facebook, YouTube, Google, LinkedIn, and X **do not count** against your click limits and are not recorded in your analytics.

All other bots identified below **do count** against your click limits, as it costs the same to monitor and redirect traffic regardless of the source.

**Blocked bots** (those that encounter a block page) also don't count towards your limits.

## List of search bots

Below is a list of search bots and their user-agents that Linkly identifies, and can be blocked if necessary.

* 200pleasebot 200PleaseBot
* 360spider 360Spider
* abot CrawlDaddy, abot
* addthis AddThis
* adldxbot Microsoft Bing Ads
* admantx ADmantX Platform Semantic Analyzer
* adsbot-google Google Adwords
* advbot AdvBot
* ahrefsbot Ahrefs backlinks research tool
* alexa Alexa Crawler
* apache-httpclient Java http library
* apachebench ApacheBench (ab)
* apis-google APIs-Google
* appengine-google Google App Engine
* applebot Apple Bot
* archive.org_bot Internet Archive (archive.org)
* ask jeeves Ask Jeeves
* asynchttpclient Java http and WebSocket client library
* awe.sm Awe.sm URL expander
* baidu Baidu
* bdcbot Big Data Corp
* bingbot Microsoft Bing
* bingpreview Microsoft Bing preview
* bitlybot bit.ly bot
* blekkobot Blekkobot
* blexbot BLEXBot (webmeup)
* bot@linkfluence.net Linkfluence bot
* bufferbot BufferBot
* buibui-checkbot buibui
* butterfly Topsy Labs
* buzztalk buzztalk
* catchbot CatchBot (catchbot.com)
* check_http Nagios monitor
* cliqzbot Cliqzbot
* cmradar/0.1 CMRadar/0.1
* coldfusion ColdFusion http library
* commoncrawl CCBot
* comodo-webinspector-crawler Comodo
* crowsnest Crowsnest
* curabot cura.yt
* curl curl unix CLI http client
* dap/nethttp DAP/NetHTTP
* datagnionbot datagnion.com/bot.html
* daumoa Korean portal and search engine indexing bot
* developers.google.com/+/web/snippet/ Google Plus
* diffbot Diffbot
* digitalpersona fingerprint software HP Fingerprint scanner
* domain re-animator bot Domain Re-Animator Bot
* domainsbot DomainsBot
* domaintunocrawler DomainTuno
* dotbot Dot Bot
* duckduck Duck Duck Go
* elb-healthchecker AWS ELB HealthChecker
* embedly Embedly
* eoaagent EOAAgent
* eventmachine httpclient Ruby http library
* everyonesocialbot EveryoneSocial
* evrinid Evri bot
* exabot Exalead's bot
* exaleadcloudview ExaleadCloudView
* facebookexternalhit Facebook Bot
* facebot Facebook Bot
* feedburner RSS bot
* feedfetcher-google Google Feedfetcher
* findxbot Findxbot
* flipboardproxy FlipboardProxy
* friendfeedbot FriendFeed
* genieo Genieo Web filter bot
* getprismatic.com getprismatic.com
* gigabot Gigabot spider
* gimme60bot Gimme60 (gimme60.com)
* gimmeusabot Gimme60 (gimme60.com)
* go http package Go http library
* google page speed insights Google Page Speed Insights
* google Web Preview Google Instant Previews crawler
* google-structured-data-testing-tool Google-StructuredDataTestingTool
* google-structureddatatestingtool Google-StructuredDataTestingTool
* googlebot Google Bot
* googlestackdrivermonitoring-uptimechecks GoogleStackdriverMonitoring-UptimeChecks
* grapeshotcrawler GrapeshotCrawler
* gravitybot Gravity Bot
* hatena::bookmark Hatena::Bookmark
* heritrix heritrix
* htmlparser HTMLParser
* http_request2 HTTP_Request2
* httpclient HTTPClient
* https://developers.google.com/+/web/snippet Google+ Snippet Fetcher
* hubspot HubSpot
* ia_archiver Internet Archive (WayBackMachine)
* icoreservice iCoreService
* idmarch idmarch.org/bot.html
* inagist URL resolver
* insieve Insieve Bot
* insitesbot Insitesbot
* instapaper Instapaper
* istellabot IstellaBot
* jack jack
* jakarta commons Jakarta Commons HttpClient
* java Generic Java http library
* jetslide Jetslide
* js-kit URL resolver
* kemvibot Kemvi
* kimengi Kimengi Bot
* knows.is knows.is
* kojitsubot Kojitsubot
* komodiabot KomodiaBot
* kraken kraken
* laconica Laconica
* libwww-perl Perl client-server library
* lijit crawler Lijit
* linkdexbot Linkdex Bot
* linkedinbot LinkedIn
* linkscrawler LinksCrawler
* linode Linode Longview
* lipperhey Lipperhey
* livelapbot Livelapbot
* loadtimebot Load Time Bot
* longurl URL expander service
* ltx71 ltx71.com
* lumibot Lumibot
* lwp-trivial Another Perl library
* magpie-crawler magpie-crawler
* mail.ru_bot Mail.ru Bot
* meanpathbot meanpath
* mediapartners-google Google Adsense bot
* megaindex.ru MegaIndex
* memorybot mignify.com/bot.html
* metauri MetaURI
* mfe_expand Mcafee spider
* mir web crawler MIR web crawler
* mj12bot Majestic-12 spider
* mojeekbot Mojeek UK search crawler
* mrchrome MrChrome
* ms search 6.0 robot MS Search 6.0 Robot
* msnbot-media Microsoft media bot
* msnbot Microsoft bot
* nerdybot NerdyBot
* netcraft Netcraft
* netstate netEstate NE Crawler
* netvibes Personalized dashboard bot
* netzcheckbot netzcheck
* newrelicmonitor NewRelic monitor
* newrelicpinger NewRelicPinger
* newsme newsme
* niki-bot niki-bot
* ning NING - Yet Another Twitter Swarmer
* nutch Apache search spider
* openhosebot OpenHoseBot
* orangebot OrangeBot
* pagesinventory pagesinventory.com
* panopta Monitoring service
* paperlibot PaperLi
* peerindex peerindex
* percolatecrawler PercolateCrawler
* perfectmarketkwtbot PerfectMarket
* phantomjs PhantomJS
* pingdom Pingdom monitoring
* pinterest Pinterest
* plukkie botje.com/plukkie.htm
* privacyawarebot PrivacyAwareBot
* proximic Proximic Spider
* psbot-page Picsearch
* publiclibraryarchive.org publiclibraryarchive.org
* pycurl Python http library
* python-httplib2 Python-httplib2
* python-requests Python http library
* python-urllib Python http library
* queryseeker QuerySeekerSpider
* quicklook QuickLook
* re-animator Domain Re-Animator Bot
* readability Readability
* rebelmouse RebelMouse
* redditbot Reddit Bot
* relateiq RelateIQ
* riddler Riddler Bot
* rogerbot SeoMoz spider
* rssmicro RSS/Atom Feed Robot (rssmicro.com)
* ruby Ruby
* scrapy Scrapy
* screaming frog seo spider Screaming Frog SEO Spider
* searchmetricsbot SearchmetricsBot
* semrushbot SEO analysis bot
* seokicks SEOKicks
* seznambot SeznamBot
* shopwiki ShopWiki
* shortlinktranslate Link shortener
* showyoubot Showyou iOS app spider
* siege Joe Dog Siege
* sistrix SISTRIX
* siteuptime Site monitoring services
* slack Slackbot-LinkExpanding
* slackbot Slack Bot
* slurp Yahoo spider
* smtbot SimilarTech
* socialrank SocialRankIOBot
* sogou Chinese search engine
* spbot OpenLinkProfiler
* spider generic web spider
* spinn3r Spinn3r aggregator
* sputnikbot SputnikBot
* squider Squider
* statuscake StatusCake
* stripe Stripe
* test certificate info C http library?
* tineye TinEye Bot
* traackr Traackr Bot
* trendictionbot Trendiction Search
* turnitinbot TurnitinBot
* tweetedtimes The Tweeted Times
* tweetmemebot TweetMeMe Crawler
* twikle Social web search bot
* twitjobsearch TwitJobSearch
* twitmunin Twitmunin
* twitterbot Twitter URL expander
* twurly Twurly
* typhoeus Typhoeus
* umbot uberMetrics
* unwindfetch Gnip
* uptimerobot Uptime Robot
* vagabondo Vagabondo
* vb project Visual Basic
* vigil Vigil
* vkshare VKontake Sharer
* voilabot VoilaBot
* vrcrawler Venture Radar
* wasalive-bot Wasalive Bots
* watchsumo WatchSumo
* wbsearchbot Ware Bay Best Buys
* webscout Webscout
* wesee WeSEE
* wget wget unix CLI http client
* wordpress WordPress spider
* wormly WormlyBot
* wotbox Wotbox
* xenu link sleuth Xenu Link Sleuth
* xing-contenttabreceiver Xing bot
* xovibot XoviBot
* yacybot YaCy
* yahoo-ad-monitoring Yahoo Ad monitoring
* yandex Yandex
* yeti Naver Corp
* yourls YOURLS
* zelist.ro feed parser
* zibb ZIBB spider
* zitebot Zite
* zyborg Zyborg

## Cloud providers identified as bots

Many bots do not identify themselves as such, but we track the internet service providers and identify traffic from major cloud providers as likely to be bots as well.

* Google Cloud
* Microsoft Corporation
* OVH SAS
* DigitalOcean
* Huawei Clouds
* Google-private-cloud
* Facebook
* Amazon.com
* Google Proxy
* Omonia d.o.o.
* ColoCrossing

## Search bots FAQs

### How does Linkly detect bots?

Linkly identifies bots through their user agent string (many bots announce themselves) and by checking if traffic originates from known cloud hosting providers or data centers.

### Is a bot missing from this list?

We regularly update our bot detection. If you're seeing traffic from a bot not on this list, contact us and we'll add it.

### Why are some clicks marked as bots when they're real users?

Users on VPNs or corporate networks may be flagged as bots because their traffic routes through data centers. See our article on [VPN traffic](https://linklyhq.com/support/vpn-traffic) for more information.

### Can I see which specific bot visited my link?

Yes. In the traffic report, click on the Bots tab to see a breakdown of bot traffic by user agent.

---

# Links Blocked By Spam Filters

> Learn why your Linkly links might be blocked by spam filters and how to fix it. Discover solutions like alternative URLs and custom domains to ensure deliverability.

Source: https://linklyhq.com/support/links-blocked-by-spam-filters

# Links blocked by spam filters

Using a public link shortener like **linkly.link** may occasionally trip spam filters.

While most spam filters only block links for hours to days, it can be alarming when it happens. 

Usually, however, these blocks disappear on their own, and are localized to a particular internet service provider (so most users will still be able to access your links).

When this happens, you'll usually see either:

* **"This site can’t be reached"** - it just looks like your link doesn't work
* A security warning from a security software vendor. For example, from Microsoft Defender:

![Microsoft Defender Warning Example](https://linklyhq.com/img/issue.png)

When this happens, in general, **your link is working on the wider internet**, but is being blocked en route to you. 

This can happen at your ISP, corporate intranet, or on your local computer.

Linkly provides two quick workarounds that instantly solve this problem.

## A quick solution - using alternative URLs

Linkly hosts its URL shortener on alternative URLs that are far less likely to be blocked by a spam filter.

You can select an **alternative URL** from the dropdown after you create a link. If the original link doesn't work, just try another.

**Video: Alternative URLs Dropdown** — https://linklyhq.com/videos/cleanshot-2026-04-23-at-09.42.35.mp4

These alternative domains are used far less frequently, and are less likely to be caught by spam filters.

Your tracking works exactly the same — they're the same link as far as Linkly is concerned.

## The best solution - attach your domain to Linkly

We **always** recommend customers attach their domain to Linkly. 

Your links will never be caught in a spam filter, and they remain on your domain, making Linkly invisible to the end user.

[Attaching a domain](https://linklyhq.com/support/custom-domain) you own is free and only takes a few minutes.

[Attach a Domain](https://linklyhq.com/support/custom-domain)

## Frequently asked questions

### Why do I get "Site can't be reached"?

It's likely your link has been blocked by your ISP. Try one of Linkly's alternative URLs or a different internet connection. You should always attach a domain to Linkly if you can, as these issues don't affect custom domains.

### Will alternative URLs affect my tracking?

No. Alternative URLs are the same as the normal URLs Linkly provides. The links work and track in exactly the same way.

### Does it cost anything to attach a domain?

Attaching a domain is free on all plans, including Linkly's free plan.

### If I share a link and later switch it to use my custom domain, will the old URL stop working?

No, your old links will continue to work regardless, even if you attach a domain to them.

---

# Link Rotators

> Create link rotators with Linkly to automatically redirect users to different destinations. Ideal for A/B testing landing pages or offers.

Source: https://linklyhq.com/support/link-rotator

# Creating a Link Rotator

## What is a link rotator?

A **link rotator**, sometimes called a **[URL rotator](https://linklyhq.com/blog/link-rotators),** is a link that automatically redirects a user to different destinations based on random chance.

You might use a link rotator to:

* A/B test different landing pages
* Test different offers or affiliates
* Distribute users across multiple WhatsApp groups (see our [WhatsApp Rotator](https://linklyhq.com/support/whatsapp-rotator) guide)

## Creating a link rotator

1. **Click **Create New Link** from the menu.**

2. **Give the link a nickname to help you find it later.** — This isn't shown outside Linkly and is just for your convenience.

3. **Enter a **Destination** for the link.** — This is one of the destinations you want to test.

4. **In the **Targeting** section, click **Rotate**.**

5. **Enter the second destination here.** — You can assign a **percentage** of traffic to redirect to this destination.

Percentages must add up to 100% or less.

6. **Click **Save Link**.** — You can now test the effect of the link rotator by opening the link multiple times.

## Facts about link rotators

* If a user clicks a link again, they may go to a different destination.
* You can add as many destinations as you like to the link rotator.
* Percentages in the rotator settings do not need to sum to 100%. Any residual traffic will go to the main destination at the top.
* You can see which destinations were redirected to using the **Destination** tab in the traffic reports.

**Video: Creating URL rotators with Linkly** — https://www.youtube.com/embed/67UcZe6OiV4?feature=youtu.be&wmode=opaque&enablejsapi=1

How to create a link or URL rotator with Linkly — automatically redirect users to different destinations for A/B testing landing pages, offers, or distributing traffic across WhatsApp groups.

## Sticky link rotators

**Sticky link rotators** record which destination URL an individual has been rotated to, and then always sends the user to the same destination with subsequent clicks.

Linkly’s rotators do not work this way.

A user clicking the link a second time may be directed to a different URL.

## How link rotator destination URLs are decided

Linkly’s algorithm for URL rotation is **probabilistic**.

This means that every time a user clicks on a Linkly rotator link, a **destination URL is drawn from a hat**, based on the probabilities set in the URL rotator’s settings.

This means that a user can **potentially see the same destination twice** on two consecutive clicks.

This also means that small traffic figures may be **unevenly distributed**, just as any individual coin flip won't necessarily match the expected probability, but will balance out over a large number of tosses.

When sending enough traffic (200+ clicks) through a rotator, the distribution of destinations will be approximately as defined in the rotator’s settings.

You can see the exact number of redirects to each destination in the traffic reports.

## Link rotator FAQs

### What happens if a user clicks a link rotator twice?

If a user clicks a link again, they may go to a different destination. Users are redirected by random chance, not by clockwork.

### How many destinations can I add to a link rotator?

You can add up to 100 destinations per rotator. The smallest percentage you can use is 1%. To exceed 100 destinations, you can stack rotators by feeding them into each other—one level of stacking allows up to 10,000 destinations.

### What happens if the percentage traffic splits don't add up?

Percentages in the link rotator section do not need to sum to 100%. Any residual traffic will go to the main destination at the top.

### How can I see the proportion of traffic redirected to each destination?

You can see which destinations were redirected to using the **Destination** tab in Linkly's traffic reports.

### Can I use decimal points for percentages?

No. 

All percentages must be whole numbers (integers).

For thirds, this means your distribution must be:

* 33%
* 33%
* 34%

**Available on:** Pro, Business, Enterprise plans

---

# Link Cloaking & URL Masking — Free Tool to Hide Affiliate Links

> Cloak any link in seconds. Free URL masking tool hides affiliate links, protects destinations, and creates clean branded short URLs. No coding required.

Source: https://linklyhq.com/support/link-cloaking

Link Cloaking  & Masking
========================

What is link cloaking?
----------------------

**Link cloaking,** sometimes called link masking, URL masking, URL cloaking or [link disguising](https://linklyhq.com/support/link-disguiser/), is the process of hiding a user’s destination in the browser address bar, by showing the current landing page in an iFrame.

This is particularly useful for **affiliate marketing**, where you are trying to prevent the user seeing an affiliate URL.

You can combine link cloaking with a [vanity URL](https://linklyhq.com/support/vanity-url), and use any URL you like for the cloaked page. This means using your own domain with Linkly. Linkly is both a link shortener and a link cloaker.

This will allow you to show the user **pretty links**, instead of affiliate links, which increases trust, brand recognition, and most importantly, click-through rate.


## How to use link cloaking in Linkly

1. **Login to Linkly and click **Create a New Link****

2. **Fill in the **Nickname** & **Destination** fields**

3. **Under **Cloaking**, flip the cloaking switch** — The link will now open in an iFrame, and the destination will be hidden.

Many websites now prevent cloaking
----------------------------------

Many websites now prevent browsers from opening them in an iFrame, the technology which enables link cloaking to work.

In this case, link cloaking won’t work.

Destination websites can set a meta tag called **X-Frame-Options**.

When this tag is set to **DENY** or **SAMEORIGIN**, browsers are prevented from opening a cloaked link.

Linkly will warn you when this is the case:



![Not all destinations allow cloaking. Those with x-frames header set to deny or sameorigin won’t work.](https://linklyhq.com/img/link-cloaking-setting.png)

If you try to open the link, you’ll see the following symbol (Google Chrome):

![You’ll see the ‘unhappy page’ symbol when trying to redirect to a site with **X-Frame-Options DENY** set with link cloaking enabled.](https://linklyhq.com/img/l.linklyhq.com_l_jl.png)

Sometimes, you’ll see the page load, but not the images, for the same reason.

In these cases, you can’t use link cloaking.

## Facebook, Google ads and link cloaking

In general, using cloaking links with Facebook and Google Ads will cause the links to be marked as spam and blocked.

Typically this happens immediately for Google Ads, although on Facebook it may take a little longer.

Both Google & Meta **require that users see the final destination they’re on**. Using shortened pretty links with Linkly without link masking turned on is fine.

## How cloaking works

Cloaking works using a technology called **iFrames**.

An iFrame is effectively a browser window inside the current window.

When visiting a cloaked page, we show a web page with another window inside it.

The user stays on the cloaked page, and the window inside loads the destination URL.

Many websites nowadays prevent themselves being opened in an iFrame, so cloaking doesn’t work on all destination URLs.

## Benefits of link cloaking

The main reasons to use a link cloaker like Linkly are:

* To **hide the use of affiliate URLs/affiliate programs/affiliate IDs** from users clicking on links
* To show **shortened pretty links**, ideally using your own domain name, which **increases CTR**.
* Allows you to distribute your links as a **permalink**, and still change the destination URL afterwards, while **keeping the short link the same**.
* Allows you to add [retargeting/remarketing tags](https://linklyhq.com/support/retargeting-tracking-pixels) to cloaked pages, so you can show adverts to users who don’t convert.
* All cloaked links are also **tracking links**, so you’ll get comprehensive analytics on who clicked your link and when.
    

## FAQs about link cloaking

### How does link cloaking work?

Cloaking works by opening the destination page in an iFrame. The URL shown in the address bar is that of the cloaking link, and not of the destination.

### Can I use a custom domain or vanity URL for my cloaked link?

Yes, link cloaking works well when combined with a [custom domain](https://linklyhq.com/support/custom-domain) to create vanity URLs.

### Why do some websites not load in iframes or when cloaked?

Not all websites can be opened in iFrames. It’s up to the destination website if they block iFrame loading. (Apple’s website is a good example of this).

### Can you apply Facebook pixel/Google Tag Manager/retargeting pixels to cloaked links?

Yes all [re-targeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels) and scripts can be used.

### Why is my cloaked link being blocked or marked as spam?

Cloaking can prevent robots from crawling through a link. This can cause a link to be marked as spam by automated systems. Generally speaking, cloaking is seen as an aggressive tactic and should be restricted to cases where it is necessary.

### How are cloaked links treated for SEO purposes?

For SEO purposes, iFrames and cloaked links are generally considered the same as normal links.

**Available on:** Business, Enterprise plans

---

# Linkify Text 

> Learn how to automatically convert keywords and phrases on your website into Linkly links. Streamline your internal linking and affiliate marketing.

Source: https://linklyhq.com/support/linkify-text

# How to Add Links Across a Website Automatically

What is linkify text?
---------------------

Linkify text allows you to define words or phrases that, whenever they appear in your posts or pages on your website, get automatically linked to the URLs of your choosing. 

For instance, wherever you may mention the word “Linkly”, that can get automatically linked as "[Linkly](https://linklyhq.com)".

The purpose is to streamline the adding, managing and tracking of links across large content-based websites.

## How to automatically add links across a website with Linkly

1. **Click **Create New Link** from the menu.**

2. **Add a **Nickname**, **Destination** and any other link paramaters you would like to use.**

3. **Click **Linkify words**.**

4. **Install Linkly Javascript on your site** — You'll be prompted to install the Linkly javascript tags on your site. This javascript snippet allows Linkly to add links where necessary. If you click on 'Linkly javascript tags', you'll receive a personalised snippet for your workspace and instructions on how to install.

5. **In the **Word list** field, enter words or phrases you would like to add this link to, one per line.**

6. ** Visit your website to check the links are being added correctly.**

![ ](https://linklyhq.com/img/linkify-words-setting.png)

## Frequently asked questions

### Why isn't it Linkify Text working?

If you're having trouble getting the it to work, contact us and we'll check it.

### Where will Linkly replace words?

Linkly will only replace words in the HTML tags `main`, `article`, `div`, `p`, `li`, `ul`, `ol`, `span`, `strong` and `b`. This is to prevent Linkly interfering with titles or menus.

### What about nofollow?

Linkly will automatically add `nofollow` tags to all the links it adds.

### How can Linkify Text help me?

This feature works very well for adding affiliate links in forums and blog posts.

**Available on:** Business, Enterprise plans

---

# ISP Lookup

> Learn how Linkly's ISP lookup feature works. We identify the Internet Service Provider of each click to help you detect bot traffic and understand your audience.

Source: https://linklyhq.com/support/isp-lookup

# Internet Service Provider (ISP) Lookup

## What is an ISP?

An **internet service provider** (ISP) is the service that connects a user to the internet.

This can be:
* A **mobile network** like Verizon, AT&T, or Vodafone
* A **residential broadband provider** like Comcast, BT, or Telstra
* A **datacenter or cloud provider** like AWS, Google Cloud, or DigitalOcean

## How Linkly records ISPs

Linkly identifies and records the ISP for every visitor that clicks your links.

![ISP breakdown in Linkly traffic reports](https://linklyhq.com/img/isp-analytics.png)

## Detecting bot traffic using ISP data

ISP data helps identify automated traffic. Visitors from datacenters like **Amazon Web Services**, **Google Cloud**, or **DigitalOcean** are typically bots or automated scripts, not humans browsing the internet.

We maintain a [list of cloud providers we identify](https://linklyhq.com/support/list-of-cloud-providers).

## Unusual traffic patterns

It's unusual for more than 5% of traffic to come from any single ISP.

When Linkly detects a high concentration of traffic from one ISP, it displays a warning label on the ISP tab to alert you to potential bot traffic or click fraud.

## Limitations

* **VPN users** — If a visitor uses a VPN, the ISP shown will be the VPN provider's datacenter, not their actual ISP. See [VPN Traffic](https://linklyhq.com/support/vpn-traffic) for details.
* **Mobile networks** — Mobile users often share IP ranges, so you may see many clicks from the same mobile ISP.

## ISP lookup FAQs

### How does Linkly identify the ISP?

Linkly looks up the ISP of each connection using IP address databases that map IP ranges to their registered owners.

### What ISPs does Linkly identify as cloud providers?

We maintain a [list of cloud providers](https://linklyhq.com/support/list-of-cloud-providers) including AWS, Google Cloud, Microsoft Azure, DigitalOcean, and others.

### Why do I see a lot of traffic from a single ISP?

This could indicate bot traffic if the ISP is a cloud provider. For mobile ISPs, it may simply mean many of your users are on the same mobile network. Check the Robots tab to see if this traffic is from bots.

### Can I block traffic from specific ISPs?

Linkly doesn't currently support blocking by ISP. However, enabling "Block bots & spiders" will block traffic from known cloud providers and datacenters.

**Available on:** Pro, Business, Enterprise plans

---

# Inflated Click Figures

> Learn why your click figures might be higher than expected. Understand how bots and crawlers can inflate your stats and how to filter them out.

Source: https://linklyhq.com/support/inflated-click-figures

# Why Do I Get Inflated Clicks on My Links?

Sometimes your click figures are higher than expected. This is usually caused by automated traffic from bots and crawlers.

## Common causes

* **Social media crawlers** — When you share links on Facebook, X, LinkedIn, or other platforms, they automatically fetch the link to generate previews.
* **Email/SMS scanning** — Email providers and messaging apps check links for spam and security threats.
* **Browser prefetching** — Some browsers preload links in the background for faster navigation.
* **Search engine crawlers** — Bots like Googlebot index your links for search results.

These non-human visitors are collectively called **robots** or **bots**.

Linkly records **all** traffic by default, both human and automated.

## Identifying robot traffic

Linkly filters known bots out of your traffic reports automatically. The header of every report shows how many were removed, next to your click total:

![Click total showing how many bots were filtered](https://linklyhq.com/img/bots-filtered-header.png)

In this example 3,674 clicks are shown and 9.8k bots were filtered out — so most of the raw traffic to this link was automated.

## How to see robot traffic in your reports

1. **Go to **Traffic** in the left sidebar, or click **Report** on any link.**

2. **Click **Include bot traffic** at the top of the page.** — Bots are hidden by default. Turning this on adds them back into the view, so you can compare filtered and unfiltered totals. To see which networks the traffic came from, use the **ISP** tab — datacenter providers like AWS or Google Cloud are a strong signal of automated traffic.

## Preventing bot traffic from being recorded

Instead of just filtering bots from view, you can prevent social media crawler visits from being recorded at all.

Enable **Skip social crawler tracking** on your links to:

* Exclude crawlers from Facebook, X, LinkedIn, Google, and YouTube from your analytics
* Keep your click counts focused on human visitors
* Reduce database usage

See [Skip Social Crawler Tracking](https://linklyhq.com/support/skip-social-crawler-tracking) for details.

## Blocking robots entirely

Linkly can **block robots** from accessing your links. However, **use this with caution**:

* Social platforms may flag blocked links as spam
* Link previews won't work on social media
* Search engines won't index your links

If you enable bot blocking, consider also enabling **Skip social crawler tracking** to allow social media crawlers through while blocking other bots. Both settings sit next to each other when you edit a link.

## How to block robots

1. **Create or edit a link.**

2. **Under **Block bots**, enable the **Block known bots** toggle.**

3. **Blocked bots will see an **Access Blocked** page.** — The HTTP status code returned is 403 Forbidden.

## Frequently asked questions

### Why does my link have clicks before I shared it?

Software on your computer may be opening links automatically. Common culprits include browser extensions, clipboard managers, password managers, and antivirus software that scan links for security. These show up as clicks from your location immediately after creating the link.

### Why do I see clicks from countries I didn't share the link in?

Robots often access links from datacenters located around the world. Social media platforms, email providers, and security services check links to generate previews and scan for spam — and their servers may be in different regions than your audience.

### How does Linkly detect bots?

Linkly uses two methods: (1) checking the user agent string for known bot signatures like **Googlebot** or **FacebookExternalHit**, and (2) checking if the IP address belongs to a [cloud provider](https://linklyhq.com/support/list-of-cloud-providers) like Amazon or Microsoft, since datacenter traffic is usually automated.

### Why are my click numbers different from Google Analytics?

Google Analytics uses JavaScript tracking, which bots typically don't execute. Linkly records all server-side traffic, giving you complete visibility into both human and bot activity.

### Should I be concerned about high bot traffic?

Not necessarily. Bot traffic from social media crawlers and search engines is normal and often beneficial. Known bots are filtered out of your reports by default, so the totals you see are already human traffic — use **Include bot traffic** if you want to see them.

### Do bots count against my click limit?

Most bots do count against your limit. However, you can enable **Skip social crawler tracking** to exclude social media crawlers from both your analytics and your click limit.

---

# Hiding HTTP Referrers

> Learn how to hide the HTTP referrer when using Linkly links. Understand what referrers are and how to control the information you send to destination sites.

Source: https://linklyhq.com/support/hiding-referrers

# Hiding HTTP Referrers with Linkly: A Comprehensive Guide
In the world of digital marketing and web analytics, understanding and controlling HTTP referrers is crucial. This guide will walk you through what HTTP referrers are, why you might want to hide them, and how Linkly's features empower you to manage this sensitive information effectively, ensuring privacy and strategic data control.

## What is a referrer?

An **HTTP referrer** is a message sent by a visitor’s browser to a server providing a web page that shows the web address of the page the visitor was on immediately prior.

This helps webmasters know which sites are referring traffic. Webmasters can see the referrers in their analytics.

## Hiding referrers

Sometimes marketers prefer to [hide the source of traffic](https://linklyhq.com/support/link-cloaking).

Linkly can do this using the **Hide referrer** function.

Hiding referrers can be beneficial for several reasons:
* **Privacy:** Protect the privacy of your users by not revealing their previous browsing activity to destination sites.
* **Cleaner Analytics:** Prevent your own domain or specific internal pages from cluttering the referrer reports of destination sites, giving them a clearer view of external traffic sources.
* **Competitive Intelligence:** In some marketing scenarios, you might want to obscure your traffic sources from competitors or partners.
* **Branding:** When using custom domains with Linkly, hiding the referrer ensures that only your branded link is seen, rather than the full Linkly URL.


## How to hide Linkly referrers

1. **Click **Create New Link** from the menu.**

2. **Fill in the **Destination** and **Nickname** fields.**

3. **Under **Referrers**, select **Hide referrer** from the drop-down menu.**

## Things to know about HTTP referrers

* By default, modern browsers often strip referrer information when navigating from an **HTTPS** page to an **HTTP** page (a downgrade). However, referrers can be transmitted between HTTP to HTTP, or HTTPS to HTTPS pages. Linkly's 'Hide referrer' function ensures that no referrer information is sent, regardless of the destination protocol.

## Frequently asked questions about referrers

### What will users see when I hide referrers?

They'll see 'not set', or a blank referrer field.

### Why does my incoming traffic data in Linkly have 'Not set' for the referrer field?

The vast majority of websites these days hide referrer data.

As a result, referrers are no longer a reliable way of seeing the traffic source.

### What will a destination site see in their analytics if I leave referrers enabled?

They'll see the URL of your Linkly link.

[Attach a domain](https://linklyhq.com/support/custom-domain) if you would like that to appear in their analytics.

### Referrer or Referer?

In the original HTTP specification, the word referrer was misspelled as "referer". Consequently, both versions are now used.

---

# Google Tag Manager with Linkly

> Learn how to use Google Tag Manager with your Linkly links. Fire your GTM containers on link clicks to manage all your tracking pixels in one place.

Source: https://linklyhq.com/support/google-tag-manager-on-links

# Using Google Tag Manager on Links You Share

## What is Google Tag Manager?

**Google Tag Manager (GTM)** is Google's free tag management system that lets you manage and deploy marketing tags (such as tracking pixels and analytics scripts) on your website without modifying code.

With GTM, you can centrally manage tags like:

- Meta (Facebook) Pixel
- Google Analytics 4
- LinkedIn Insight Tag
- TikTok Pixel
- Custom HTML/JavaScript tags

## Why use Google Tag Manager with Linkly?

If you already have a GTM container set up for your website, you can use that same container with your Linkly links. This means:

- **No duplicate setup** — use your existing tags without reconfiguring them
- **Centralized management** — update tags in GTM and changes apply everywhere
- **Track link clicks** — fire your marketing pixels when users click your shared links

## How to add Google Tag Manager to a Linkly link

1. **Find your GTM Container ID** — In Google Tag Manager, your Container ID appears at the top of the workspace. It starts with **GTM-** followed by a series of letters and numbers (e.g., GTM-XXXXXXX).

2. **Create a new link in Linkly** — Click **Create New Link** from the sidebar.

3. **Under **Options**, select **Google Tag Manager**.**

4. **Paste your Container ID into the Google Tag Manager field.**

5. **Save your link.** — When users click this link, your GTM container will fire before they are redirected to the destination URL.

## Frequently asked questions

### What tags can I use in my GTM container?

You can include any tags supported by Google Tag Manager, including Meta Pixel, Google Analytics, LinkedIn Insight Tag, custom HTML, and more. Whatever tags are configured in your container will fire when users click your link.

### Does using GTM slow down my redirects?

Yes, firing tags necessarily adds a short delay before users are redirected. For more information, see our article on [fixing slow redirects](https://linklyhq.com/support/slow-redirects).

### Should I use GTM or add pixels directly in Linkly?

If you already have a GTM container configured with your marketing pixels, use GTM for simplicity. If you only need one or two specific pixels (like [Meta Pixel](https://linklyhq.com/support/add-facebook-pixel-to-a-link) or [GA4](https://linklyhq.com/support/ga4-tracking-tags)), you can add them directly in Linkly without GTM.

### Can I apply GTM to all my links by default?

Yes, go to **Settings → Default Link Settings** and enter your GTM Container ID there. All new links will automatically include your GTM container.

**Available on:** Pro, Business, Enterprise plans

---

# Google Sheets Integration

> Integrate Linkly with Google Sheets to get live data feeds of your click traffic. Build custom reports and dashboards with automatic updates.

Source: https://linklyhq.com/support/google-sheets-addon

# Linkly Google Sheets Integration


Linkly provides live feeds for getting traffic data into Google Sheets.

The live feeds update approximately once every 24 hours.

## Live Google Sheets feeds

On every traffic report, you'll find a live sheets feed link:


![Google Sheets traffic data feeds](https://linklyhq.com/img/cleanshot-2025-06-09-at-14.43.48.gif)

When you click this link, a formula you can paste into your spreadsheet will be copied to the clipboard. Just paste it into a blank sheet, and you’ll see the data appear in a moment.

## Bulk import from Google Sheets

Linkly also supports [link generation from Google Sheets](https://linklyhq.com/support/bulk-link-import), via CSV files.

## Questions about Google Sheets feeds

### Why do I see a column of numbers where I should see dates?

Highlight the column of numbers and select **Format -> Number -> Date** in the Google Sheets menu.

### My feed is static, how can I make it update for new data?

You can modify the **start** & **end** URL parameters in your spreadsheet in order to get the data for the period you want.

### Why isn't my feed updating?

We update the feeds immediately, but Google only processes them once every 24 hours or so. There isn't currently a way to change that.

### What about my API key?

Your feed URL contains your API key, which allows people who have it to access your account data, so be cautious about who can edit the spreadsheet.

**Available on:** Business, Enterprise plans

---

# Add UTM Tags to Short Links

> Automatically add UTM parameters to your short links for accurate campaign tracking in Google Analytics. Set up source, medium, and campaign tags once and apply them to every click.

Source: https://linklyhq.com/support/google-analytics-utm-tag-builder

# Add UTM Tags to Short Links

## What are UTM tags?

**UTM tags** are a Google Analytics feature that allows you to tag the source of a visitor, so you can later analyze just visitors that come from that advertising source. While Google Analytics is a powerful tool, there are other options available. If you're interested, you can read about a [Google Analytics alternative](https://linklyhq.com/blog/google-analytics-alternative) in our blog.

UTM tags work by adding parameters (such as `utm_source`, `utm_medium`, and `utm_campaign`) to a URL:

`https://example.com?utm_source=news4&utm_medium=email&utm_campaign=spring-summer`

Source: [Google Analytics Help](https://support.google.com/analytics/answer/10917952?sjid=16365702323380391898-EU#zippy=%2Cin-this-article).

## Linkly & UTM tags

Linkly can automatically add Google Analytics UTM tags to your link destinations. This allows you to [track campaigns and users in Google Analytics](https://linklyhq.com/support/ga4-tracking-tags). By using Linkly's UTM builder, you can ensure consistent and accurate tagging across all your campaigns, which is crucial for reliable data analysis.

For example, if you're running a summer promotion across email and social media, you can create links with specific UTM tags for each channel. This will allow you to see exactly how much traffic and how many conversions each channel is driving.

## How to add UTM tags automatically to links

1. **Click **Create New Link** from the menu.**

2. **Give the link a nickname.** — This is just for your reference; users won't see this.

3. **In the **Destination** field, enter your fallback URL.** — This is the URL where visitors will be redirected.

4. **Under **Google Analytics UTM Tags**, enter the tags you want to use.**

## Two ways to add UTM tags

Linkly offers two approaches for adding UTM parameters:

| Method | Best For | Example |
|--------|----------|---------|
| **Built-in UTM Tags** (this page) | Same UTMs on every click | Set `utm_source=newsletter` once; all clicks get it |
| **[Forward Parameters](https://linklyhq.com/support/forward-url-query-parameters)** | Different UTMs per share | Share `linkly.link/abc?utm_source=twitter` and the UTM passes through |

**Use built-in UTM tags when** you control how the link is shared and want consistent tracking—like a link in your email footer that always comes from "newsletter".

**Use forward parameters when** you want flexibility. Enable it once, then anyone sharing the link can add their own UTM tags to the short URL. Great for partners, affiliates, or when you share the same link across multiple channels.

For example, with forward parameters enabled on `linkly.link/promo`, you could share:
- `linkly.link/promo?utm_source=twitter` on Twitter
- `linkly.link/promo?utm_source=linkedin` on LinkedIn
- `linkly.link/promo?utm_source=partner&utm_medium=referral` with a partner

Each click passes the UTM tags through to your destination—no need to create separate links.

## Frequently asked questions

### What fields are required?

Google recommends using **Source**, **Medium**, and **Campaign Name** together for complete tracking. If any are missing, Google Analytics will show '(not set)' for that field in reports. Linkly doesn't require you to fill them all in.

### What if my destination URL already has UTM tags?

If your destination already contains UTM tags, they will not be replaced or overwritten by Linkly.

### Can I add different UTM tags each time I share a link?

Yes! Enable [Forward Parameters](https://linklyhq.com/support/forward-url-query-parameters) on your link, then add UTM tags directly to the short URL when sharing (e.g., `linkly.link/abc?utm_source=twitter`). The tags pass through to your destination.

**Available on:** Starter, Pro, Business, Enterprise plans

---

# Export Data as CSV

> Learn how to export your Linkly click data as a CSV file. Get live feeds, daily summaries, or raw data for your traffic reports.

Source: https://linklyhq.com/support/export-data-as-csv

# Exporting Linkly Data as a CSV file

You can export data from Linkly as CSV files, which can be imported into Microsoft Excel or [Google Sheets](https://linklyhq.com/support/google-sheets-addon).

You can:

* **Get a live feed of any data in Linkly**, by clicking the 'CSV' button wherever you see data.
* **Use a live feed in Google Sheets**, by [clicking the 'Sheets' button](https://linklyhq.com/support/google-sheets-addon) wherever you see data.
* **Export daily data.** This shows the total number of clicks per day in the current report. It is the spreadsheet equivalent of the traffic chart.
* **Export all data.** This includes every individual click Linkly recorded, including the IP address, geolocation, browser, and HTTP referer.
* **Use BigQuery.** For large-scale data analysis, you can connect Linkly directly to [Google BigQuery](https://linklyhq.com/support/bigquery-integration).
* **Use webhooks.** For real-time data, you can set up [webhooks](https://linklyhq.com/support/webhooks) to receive instant notifications whenever a link is clicked.

![Export raw data](https://linklyhq.com/img/cleanshot-2025-10-16-at-15.45.59-2x.png)

## How to export raw data

1. **View any **Traffic** report in Linkly.** — Adjust the view so it contains just the dates & links you want to export.

Raw data exports can be millions of rows for large workspaces.

2. **Select the **Export** tab.** — You'll find it underneath the traffic reports.

3. **Click **Download as CSV**.** — It may take up to 30 seconds for your data to be downloaded.

## Frequently asked questions

### What is the timezone of data?

All data on Linkly is recorded in UTC. You can adjust the timezone by using the timezone dropdown in the top right-hand corner of the traffic reports. The timezone of the main dashboard is always UTC.

### How often is data updated?

Data is generally presented in real-time. If you are repeatedly requesting the same data, we may cache your request for up to 3 hours.

### What if I have too much data for CSV exports?

For large-scale data analysis with millions of clicks, consider using our [BigQuery integration](https://linklyhq.com/support/bigquery-integration) instead of CSV exports.

### Can I get real-time click data?

Yes. Set up [webhooks](https://linklyhq.com/support/webhooks) to receive instant notifications whenever someone clicks your link. Webhooks push data to your server in real-time, unlike CSV exports which are point-in-time snapshots.

**Available on:** Starter, Pro, Business, Enterprise plans

---

# Disabling a Linkly Link

> Learn how to temporarily disable a Linkly link. Understand what users will see and how to re-enable your links when you're ready.

Source: https://linklyhq.com/support/disabling-a-link

# Disabling a Linkly Link

You can easily disable a Linkly short link by editing it.

You can re-enable links at any time.

Disabled short links will show a 'not found' error. Users who reach a disabled link will not be tracked.

## How to disable a Linkly link

1. **Click on the **Links** view.**

2. **Hover over the link you want to disable, and click **Edit**.**

3. **On the edit link form, click **Link publishing status**.**

4. ****Flip the switch** to the disabled position to unpublish the link.** — Users who visit this link will see a 404.

You can re-enable the link at any time.

## Frequently asked questions

### What will users see when they visit a short-link?

Users will receive a 404 ‘not found’ if they try to access the link.

### Will statistics be recorded for a disabled short-link?

No statistics will be recorded for disabled links.

### Will disabled short-link clicks count towards account limits?

Disabled links don’t count towards any click limits on your account.

### Can I re-enable a disabled short-link?

You can re-enable a disabled link at any time.

---

# What is a 404 not found message?

> Learn what a 404 not found error means and why you might see it. This guide explains the common causes for this error and what you can do about it.

Source: https://linklyhq.com/support/404-not-found

# What is a 404 'not found' message?

A 404 not found message is shown when a user clicks on a link that doesn't exist, has been [disabled](https://linklyhq.com/support/disabling-a-link), or has been [deleted](https://linklyhq.com/support/deleting-linkly-links).

It comprises two parts:

* A visible part that a user sees - a message that lets the user know that this URL doesn't exist.
* An invisible part - a machine readable error code that's part of the [HTTP specification](https://www.rfc-editor.org/rfc/rfc2616#page-66), designed to let computers understand this page doesn't exist. Different types of errors have numbers, and this one is designated **404**.

## What will a user see when a link is 'not found'?

A user will see a message that looks like this:

![Not found- domain level](https://linklyhq.com/img/link-not-found.png)

---

# How to Add a User to Workspace

> Learn how to add users to your Linkly workspace. Invite team members to collaborate, manage links, and view analytics together. Get started for free.

Source: https://linklyhq.com/support/add-a-user

# How to Add a User to your Linkly Workspace

You may want to invite your team members to collaborate with you in your Linkly account.

If you just want to share analytics for one link, you may find [Linkly's analytics sharing](https://linklyhq.com/support/share-analytics) may be more appropriate.

All users in your workspace have the same privileges.

They can:

* Create, edit and delete short links
* View click tracking reports
* Add/remove other users, including you
* Add/remove domains
* Subscribe, amend or [cancel a paid plan](https://linklyhq.com/support/cancel-paid-account)

There are no restrictions on the number of users you can add within your plan.

## How to add a user to your Linkly workspace

1. **Click **Users** in the left-hand sidebar**

2. **Click **Invite User****

3. **Enter their email address and click **Send Invite**** — They'll be sent an invitation email and will be able to sign in using a magic link or Google login.

## Frequently asked questions

### How many users can I add?

As many as you need.

### How much does it cost to add users?

There's no per-user fee on any paid plan. See our [pricing page](https://linklyhq.com/pricing/) for plan details and add-ons.

### Can I restrict what users can do or see?

No. All users have the same privileges.

**Available on:** Starter, Pro, Business, Enterprise plans

---

# How to Add a VAT Number to Your Account

> Find out how to add your VAT number to your Linkly account to ensure proper tax handling for your European business. Follow our simple guide.

Source: https://linklyhq.com/support/add-a-vat-number

# VAT for European Customers

For customers in the European Union, Linkly is required to collect Value Added Tax (VAT) to comply with European tax laws.

Most businesses in the EU are not required to pay VAT upon presentation of a valid EU VAT number.

Linkly uses Stripe to handle billing, so your VAT number is stored against your billing record in Stripe rather than in Linkly itself. You reach it from Linkly in a couple of clicks — the steps below walk you through it.

## How to add a VAT number to your Linkly account

1. **Click **Settings** in the sidebar, then open the **Billing** tab** — The Billing tab sits alongside Workspace, Link Defaults, Account and API.

2. **Under **Current Plan**, click **Billing Details**** — This opens Linkly's billing portal, hosted by Stripe, in the same tab. You can return at any time using the **Return to Linkly Ltd** link in the top left.

3. **Under **Billing information**, click **Update information**** — Your current name, email, billing address and any saved tax IDs are listed here.

4. **In the **Tax ID** section, choose your **ID type** and enter your **Number**** — Pick the type that matches your registration — for example **GB VAT** for the United Kingdom, or **EU VAT** for an EU member state. Enter the number without spaces. If you need to record more than one registration, click **Add another ID**.

5. **Click **Save**** — Your VAT number appears as the **Tax ID** on your billing record and on all future invoices. Check the business **Name** is correct at the same time, as it also appears on your invoices.

## Frequently asked questions

### Why does clicking Billing Details take me to Stripe?

Linkly uses Stripe as its payment processor, and your billing record — including your VAT number, billing address and payment method — is held there. The portal is Linkly's own billing portal, hosted by Stripe. Use the **Return to Linkly Ltd** link in the top left to come back.

### Where do I find my VAT number once it's saved?

It appears as the **Tax ID** under **Billing information** in the billing portal, and on every invoice issued after you added it.

### Can I add more than one VAT number?

Yes. In the **Tax ID** section, click **Add another ID** and select the relevant ID type for each registration.

### I'm not registered for VAT, do I need to pay VAT?

Yes. We are required to charge VAT in the European Union.

### I have provided a VAT number but I have already been charged VAT

We are unable to modify invoices and charges after they have been issued. 

You are entitled to claim any VAT charged through your VAT return.

---

# Bulk Link Import for Microsoft Excel

> Learn how to bulk import links into Linkly using Microsoft Excel. Download our template to easily upload thousands of links with custom settings.

Source: https://linklyhq.com/support/bulk-link-import-microsoft-excel

# Bulk Importing Links for Microsoft Excel

You can easily import thousands of links into Linkly.

## Important — read this first

If you are going to import more than a few URLs — **let us help you.**

Importing links is error-prone and we can help you get it right first time.

Prepare a Microsoft Excel sheet of all the fields you want and send it to us using the chat widget in your workspace, and we'll help you get it uploaded.

## Microsoft Excel import

If you need to set custom fields on your links (say, for example, if you want to use your own domain with the links), you can import a sheet instead.

Download the [Excel import template](https://linklyhq.com/Linkly-Import-Template.xlsx).

## How to import an Excel file into Linkly

1. **Populate the Excel sheet with the fields you require.** — For **custom domains**, split the domain and slug apart. For example, for `domain.com/mypage`, put `domain.com` in the domain column and `/mypage` in the slug column.

2. **Export the Excel file as CSV format.** — Go to **File → Save As**, select a location, choose **CSV UTF-8 (Comma delimited)** from the **Save as type** dropdown, then click **Save**.

3. **In Linkly, click **Bulk Import** in the left-hand menu.** — Click **CSV Import**, then select the CSV file you saved.

4. **Click **Import links** to import your links.** — Linkly will generate links for valid rows.

5. **Verify your imported links.** — Check that all your links have been created correctly.

## Importing rules — rotator, geotargeting & device targeting

There are four columns at the end of the import template used for importing rules.

* **rule_what** — rule type, should be one of `platform`, `country`, or `rotator` for a given link.
* **rule_matches** — e.g. `android,ios,windows,mac,linux` for platforms or `GB,US,CA` for countries.
* **rule_url** — appropriate destination URL for the rule.
* **rule_percentage** — comma-separated list of integer percentages for rotators, e.g. `25,25,50`.

Each field is a comma-separated list.

### Rotators example

| rule_what | rule_matches | rule_url | rule_percentage |
|-----------|--------------|----------|-----------------|
| rotator,rotator | (leave blank) | `https://nature.com,https://science.com` | 50,50 |

### Geotargeting example

| rule_what | rule_matches | rule_url | rule_percentage |
|-----------|--------------|----------|-----------------|
| country,country | GB,US | `https://gov.uk,https://whitehouse.gov` | (leave blank) |

### Device targeting example

| rule_what | rule_matches | rule_url | rule_percentage |
|-----------|--------------|----------|-----------------|
| platform,platform | android,ios | `https://play.google.com,https://apple.com` | (leave blank) |

## Frequently asked questions

### I uploaded a CSV file, but nothing imported!

Linkly only creates links where the rows are valid. If Linkly isn't importing, just let us know and we'll check it for you.

### Why should I use CSV UTF-8 format?

Excel's default CSV format may not handle special characters correctly. Using **CSV UTF-8 (Comma delimited)** ensures proper encoding for international characters and URLs.

### Can I auto-generate slugs on my domain?

Yes, just leave the `slug` field blank and they'll be auto-generated.

### Why aren't my slugs working?

Check that your slugs start with `/`, so they should look like `/offer`. Invalid slugs will receive an auto-generated slug.

**Available on:** Starter, Pro, Business, Enterprise plans

---

# Cancelling a Paid Account

> Learn how to cancel your paid Linkly account. Find out what happens to your links and data, and how to downgrade to the free plan.

Source: https://linklyhq.com/support/cancel-paid-account

# How to Cancel a Paid Linkly Account

Cancelling an account is easy, and you won't lose any of your data, plus your links will continue to work under the [free plan restrictions](https://linklyhq.com/support/free-plan).

**Note:** [Managed domains](https://linklyhq.com/support/purchase-domains) are billed separately and must be cancelled separately.

## How to cancel a paid Linkly account

1. **Log in to Linkly** — If you're unable to log in, please contact us using the chat widget.

2. **Click **Settings** from the menu**

3. **Click **Billing****

4. **Click **Cancel Plan**** — You'll be asked to confirm.

5. **Confirm your cancellation** — You'll be downgraded to the [free plan](https://linklyhq.com/support/free-plan) at the end of your existing billing cycle. You can continue to use the allowance you've paid for.

You may be charged if you go over your plan limits, but your plan will still cancel at the end of the billing period.

* Your links will remain.
* Your traffic history will remain.
* Your links will continue to work, as long as you stay within the [free plan limits](https://linklyhq.com/support/free-plan).

## Frequently asked questions

### Will my links continue to work?

Yes, your links will continue to work, as long as you stay within the [free plan limits](https://linklyhq.com/support/free-plan).

### Will my custom domain still work?

Yes, [custom domains](https://linklyhq.com/support/custom-domain) will continue to work.

### Will it cancel immediately?

No, it'll cancel at the end of the billing cycle. You can continue to use what you've paid for, and you won't be charged again.

If you go over your allowance, you may be charged the pro-rated upgrade fee of a higher plan for remaining time.

### What about managed domains?

[Managed domains](https://linklyhq.com/support/purchase-domains) are billed separately and must be cancelled separately. Cancelling your Linkly plan does not cancel your managed domain subscriptions.

To cancel a managed domain, go to **Settings → Domains** and cancel the domain renewal. Domain registrations are billed annually and are non-refundable.

---

# CCPA Compliance

> Learn about Linkly's CCPA compliance and how we protect the privacy rights of California residents.

Source: https://linklyhq.com/support/ccpa

# CCPA Compliance

Linkly is committed to protecting the privacy rights of California residents under the California Consumer Privacy Act (CCPA).

## Your rights under CCPA

As a California resident, you have the right to:

- **Know** what personal information we collect about you
- **Delete** personal information we have collected from you
- **Opt-out** of the sale of your personal information
- **Non-discrimination** for exercising your CCPA rights

## What we collect

Linkly collects minimal data to provide our link management services:

- Account information (email address) for registered users
- Aggregated, anonymous click data for link analytics
- IP addresses, processed to derive geolocation and ISP; raw IPs are retained internally for security and abuse prevention only, and are never exposed to customers, included in analytics or exports, or shared with third parties

## We do not sell your data

Linkly **does not sell** personal information to third parties. We never have, and we never will.

## Data requests

To exercise your CCPA rights, please contact us via the support widget in the bottom-right corner of this page. We will respond to verifiable requests within 45 days.

## Related resources

- **[GDPR Compliance](https://linklyhq.com/support/gdpr)** - Our commitment to European data privacy
- **[Privacy Policy](https://linklyhq.com/support/privacy)** - Full privacy policy
- **[Data Tracked by Linkly](https://linklyhq.com/support/linkly-tracking-links-information)** - What data Linkly collects
- **[Data Security](https://linklyhq.com/support/linkly-security)** - Our security measures and data protection

---

# How to Change your Linkly Password

> Learn about Linkly's passwordless login system. Find out how to access your account using magic links or Google login instead of a traditional password.

Source: https://linklyhq.com/support/change-password

# How to Change your Linkly Password

Linkly doesn't use passwords — instead, we use a **passwordless login system**. This means there's no password to change, reset, or forget.

Every time you log in, you have two options:

### Option 1: Magic link (email)
Enter your email address and click **Continue with email**. Linkly will send you a one-time magic link. Click the link in your email and you'll be logged in instantly.

### Option 2: Log in with Google
Click **Continue with Google** to sign in using your Google account. This is the fastest option and doesn't require checking your email.

Both methods are more secure than traditional passwords because there's nothing to guess, steal, or reuse across sites.

![Linkly login page showing Continue with Google and email options](https://linklyhq.com/img/linkly-login.png)

## Frequently asked questions

### Can I set a password?

No. Linkly does not have passwords of any kind.

### How do I share my account with other users?

[Add a user](https://linklyhq.com/support/add-a-user) under **Settings** → **Users**.

### Do I need to receive these emails to log in?

You can use **Log in with Google** to skip the magic link process.

### Do I have to do this every time I log in?

No. Login sessions are saved in your browser for 30 days.

---

# ISO 3166-1 Alpha-2 Country Codes

> Complete list of ISO 3166-1 alpha-2 two-letter country codes used for geotargeting and location-based redirects in Linkly.

Source: https://linklyhq.com/support/country-codes

# ISO 3166-1 Alpha-2 Country Codes

When setting up [geo-redirects](https://linklyhq.com/support/creating-location-redirects) or using the [API](https://linklyhq.com/support/api) to create location-based rules, Linkly uses **ISO 3166-1 alpha-2** country codes.

These are standardized two-letter codes that represent countries and territories worldwide.

## Complete list of country codes

| Code | Country |
|------|---------|
| AF | Afghanistan |
| AX | Aland Islands |
| AL | Albania |
| DZ | Algeria |
| AS | American Samoa |
| AD | Andorra |
| AO | Angola |
| AI | Anguilla |
| AQ | Antarctica |
| AG | Antigua and Barbuda |
| AR | Argentina |
| AM | Armenia |
| AW | Aruba |
| AU | Australia |
| AT | Austria |
| AZ | Azerbaijan |
| BS | Bahamas |
| BH | Bahrain |
| BD | Bangladesh |
| BB | Barbados |
| BY | Belarus |
| BE | Belgium |
| BZ | Belize |
| BJ | Benin |
| BM | Bermuda |
| BT | Bhutan |
| BO | Bolivia |
| BQ | Bonaire, Sint Eustatius and Saba |
| BA | Bosnia and Herzegovina |
| BW | Botswana |
| BV | Bouvet Island |
| BR | Brazil |
| IO | British Indian Ocean Territory |
| BN | Brunei Darussalam |
| BG | Bulgaria |
| BF | Burkina Faso |
| BI | Burundi |
| CV | Cabo Verde |
| KH | Cambodia |
| CM | Cameroon |
| CA | Canada |
| KY | Cayman Islands |
| CF | Central African Republic |
| TD | Chad |
| CL | Chile |
| CN | China |
| CX | Christmas Island |
| CC | Cocos Islands |
| CO | Colombia |
| KM | Comoros |
| CD | Congo (Democratic Republic) |
| CG | Congo |
| CK | Cook Islands |
| CR | Costa Rica |
| CI | Cote d'Ivoire |
| HR | Croatia |
| CU | Cuba |
| CW | Curacao |
| CY | Cyprus |
| CZ | Czechia |
| DK | Denmark |
| DJ | Djibouti |
| DM | Dominica |
| DO | Dominican Republic |
| EC | Ecuador |
| EG | Egypt |
| SV | El Salvador |
| GQ | Equatorial Guinea |
| ER | Eritrea |
| EE | Estonia |
| SZ | Eswatini |
| ET | Ethiopia |
| FK | Falkland Islands |
| FO | Faroe Islands |
| FJ | Fiji |
| FI | Finland |
| FR | France |
| GF | French Guiana |
| PF | French Polynesia |
| TF | French Southern Territories |
| GA | Gabon |
| GM | Gambia |
| GE | Georgia |
| DE | Germany |
| GH | Ghana |
| GI | Gibraltar |
| GR | Greece |
| GL | Greenland |
| GD | Grenada |
| GP | Guadeloupe |
| GU | Guam |
| GT | Guatemala |
| GG | Guernsey |
| GN | Guinea |
| GW | Guinea-Bissau |
| GY | Guyana |
| HT | Haiti |
| HM | Heard Island and McDonald Islands |
| VA | Holy See |
| HN | Honduras |
| HK | Hong Kong |
| HU | Hungary |
| IS | Iceland |
| IN | India |
| ID | Indonesia |
| IR | Iran |
| IQ | Iraq |
| IE | Ireland |
| IM | Isle of Man |
| IL | Israel |
| IT | Italy |
| JM | Jamaica |
| JP | Japan |
| JE | Jersey |
| JO | Jordan |
| KZ | Kazakhstan |
| KE | Kenya |
| KI | Kiribati |
| KP | Korea (Democratic People's Republic) |
| KR | Korea (Republic of) |
| KW | Kuwait |
| KG | Kyrgyzstan |
| LA | Lao People's Democratic Republic |
| LV | Latvia |
| LB | Lebanon |
| LS | Lesotho |
| LR | Liberia |
| LY | Libya |
| LI | Liechtenstein |
| LT | Lithuania |
| LU | Luxembourg |
| MO | Macao |
| MK | North Macedonia |
| MG | Madagascar |
| MW | Malawi |
| MY | Malaysia |
| MV | Maldives |
| ML | Mali |
| MT | Malta |
| MH | Marshall Islands |
| MQ | Martinique |
| MR | Mauritania |
| MU | Mauritius |
| YT | Mayotte |
| MX | Mexico |
| FM | Micronesia |
| MD | Moldova |
| MC | Monaco |
| MN | Mongolia |
| ME | Montenegro |
| MS | Montserrat |
| MA | Morocco |
| MZ | Mozambique |
| MM | Myanmar |
| NA | Namibia |
| NR | Nauru |
| NP | Nepal |
| NL | Netherlands |
| NC | New Caledonia |
| NZ | New Zealand |
| NI | Nicaragua |
| NE | Niger |
| NG | Nigeria |
| NU | Niue |
| NF | Norfolk Island |
| MP | Northern Mariana Islands |
| NO | Norway |
| OM | Oman |
| PK | Pakistan |
| PW | Palau |
| PS | Palestine |
| PA | Panama |
| PG | Papua New Guinea |
| PY | Paraguay |
| PE | Peru |
| PH | Philippines |
| PN | Pitcairn |
| PL | Poland |
| PT | Portugal |
| PR | Puerto Rico |
| QA | Qatar |
| RE | Reunion |
| RO | Romania |
| RU | Russian Federation |
| RW | Rwanda |
| BL | Saint Barthelemy |
| SH | Saint Helena, Ascension and Tristan da Cunha |
| KN | Saint Kitts and Nevis |
| LC | Saint Lucia |
| MF | Saint Martin |
| PM | Saint Pierre and Miquelon |
| VC | Saint Vincent and the Grenadines |
| WS | Samoa |
| SM | San Marino |
| ST | Sao Tome and Principe |
| SA | Saudi Arabia |
| SN | Senegal |
| RS | Serbia |
| SC | Seychelles |
| SL | Sierra Leone |
| SG | Singapore |
| SX | Sint Maarten |
| SK | Slovakia |
| SI | Slovenia |
| SB | Solomon Islands |
| SO | Somalia |
| ZA | South Africa |
| GS | South Georgia and the South Sandwich Islands |
| SS | South Sudan |
| ES | Spain |
| LK | Sri Lanka |
| SD | Sudan |
| SR | Suriname |
| SJ | Svalbard and Jan Mayen |
| SE | Sweden |
| CH | Switzerland |
| SY | Syrian Arab Republic |
| TW | Taiwan |
| TJ | Tajikistan |
| TZ | Tanzania |
| TH | Thailand |
| TL | Timor-Leste |
| TG | Togo |
| TK | Tokelau |
| TO | Tonga |
| TT | Trinidad and Tobago |
| TN | Tunisia |
| TR | Turkey |
| TM | Turkmenistan |
| TC | Turks and Caicos Islands |
| TV | Tuvalu |
| UG | Uganda |
| UA | Ukraine |
| AE | United Arab Emirates |
| GB | United Kingdom |
| UM | United States Minor Outlying Islands |
| US | United States of America |
| UY | Uruguay |
| UZ | Uzbekistan |
| VU | Vanuatu |
| VE | Venezuela |
| VN | Viet Nam |
| VG | Virgin Islands (British) |
| VI | Virgin Islands (U.S.) |
| WF | Wallis and Futuna |
| EH | Western Sahara |
| YE | Yemen |
| ZM | Zambia |
| ZW | Zimbabwe |

## Common codes

Here are some frequently used country codes:

| Code | Country |
|------|---------|
| US | United States of America |
| GB | United Kingdom |
| CA | Canada |
| AU | Australia |
| DE | Germany |
| FR | France |
| ES | Spain |
| IT | Italy |
| NL | Netherlands |
| BR | Brazil |
| MX | Mexico |
| IN | India |
| JP | Japan |
| CN | China |
| KR | Korea (Republic of) |

## Related resources

- **[Creating Geo-Redirects](https://linklyhq.com/support/creating-location-redirects)** - Redirect users based on their country
- **[API Documentation](https://linklyhq.com/support/api)** - Create geo-redirects programmatically
- **[VPN Traffic](https://linklyhq.com/support/vpn-traffic)** - How VPNs affect geolocation


## Frequently asked questions

### Are country codes case-sensitive?

Yes. Country codes must be uppercase (e.g., GB, US, DE).

### What happens if I use an invalid country code?

Linkly will ignore invalid country codes. Make sure to use the exact two-letter codes from the list above.

### Can I target multiple countries with one rule?

Yes. When creating geo-redirects, you can select multiple countries to redirect to the same destination.

### Why isn't my country listed?

This list includes all ISO 3166-1 alpha-2 officially assigned codes. If you can't find a specific territory, it may be included under a parent country or use a different designation.

---

# Linkly's Data Processing Agreement

> Linkly's Data Processing Agreement

Source: https://linklyhq.com/support/data-processing-agreement

# Linkly's Data Processing Agreement

If your organisation requires a formal data processing agreement (DPA), you can find our DPA here.

Please sign and return it to us via the support widget and we will action it for you.

[Linkly's Data Processing Agreement](https://docs.google.com/document/d/15C-3zzTabNlAmsPnL8Dhg08R2KUFDTzqgcMqDlohf-4/edit?usp=sharing)

---

# How to Disable Cloudflare's Proxy

> Learn how to disable Cloudflare's proxy (orange cloud) to ensure proper SSL certificate generation and compatibility with services like Linkly.

Source: https://linklyhq.com/support/disable-cloudflare-proxy

# How to Disable Cloudflare's Proxy

You need to disable Cloudflare's proxy for other services (such as Linkly) to be able to issue SSL certificates for your domain.

## How to disable Cloudflare's proxy

1. **Login to Cloudflare**

2. **Click on your domain in the domain list**

3. **Click 'Edit' on the record you want to adjust** — Edit is on the right hand side.

4. **Set the 'Proxy status' switch to off and press 'Save'**

5. **Verify that it says 'DNS only' after saving**

## Frequently asked questions

### Can I use Cloudflare proxy with Linkly?

No. If you re-enable Cloudflare's proxy, Linkly will disconnect your domain within 48 hours.

The reason is because we cannot issue a certificate on the domain unless it points to us.

### I've disabled the Cloudflare proxy but it still won't connect to Linkly

Check the DNS using https://dnschecker.org is what you expect it to be.

See the [custom domain setup guide](https://linklyhq.com/support/custom-domain) for Linkly's DNS records.

### How do I set up a domain to use with Linkly?

See the [custom domain setup guide](https://linklyhq.com/support/custom-domain).

---

# Domain Redirect (Default Link)

> Learn how to set a default redirect for your custom domain in Linkly. This allows you to redirect the root of your domain to any URL you choose.

Source: https://linklyhq.com/support/domain-redirect

# How to Set a Default Redirect for your Domain on Linkly

Linkly allows you to use the naked domain (i.e. `yourdomain.com`) as a Linkly link too.

## How to set up a default redirect for your domain

1. **Attach a domain** — Follow the instructions for [attaching a domain](https://linklyhq.com/support/custom-domain) if you haven't already attached one.

2. **Go to **Domains** and click **Set** in the Catch-all column.** — On the Domains page, find your domain and look for the **Catch-all** column on the right. If no default redirect has been set, you will see a **Set** button — click it to open the new link form pre-filled with your domain.

3. **Fill in the **Destination** field.** — This is where you want your domain to go to when it doesn't match another Linkly link on your workspace. This might be your website, for example.

You can change this later.

4. **Save the link.** — The domain and path (`/`) are already filled in for you. Just click **Save Link** to create the default redirect.

5. **Test it out** — When you visit your attached domain, you will be redirected to this link automatically.

This also applies to any other 'not found' URLs on your domain.

## Frequently asked questions

### Does this redirect all traffic on my domain?

Yes. Any URL that isn't 'found' on your domain will go to this link. That includes the root (`/`) of your domain.

### Why is traffic to this link so high?

Search bots can see this domain from public DNS records, and will crawl it to see what's there. 

You can expect to see a high proportion of [robot traffic](https://linklyhq.com/support/robot-clicks) on this link. You can also [block robots](https://linklyhq.com/support/robot-clicks#how-to-block-bots).

### How do I edit or view traffic for my catch-all redirect?

Once a catch-all redirect is set, the **Catch-all** column on the Domains page shows two icons: a pencil to edit the link, and a bar chart to view its traffic.

---

# Excel Live Feeds

> Learn how to get data from your shortened URLs into Excel, updated automatically.

Source: https://linklyhq.com/support/excel-live-feeds

# Linkly & Microsoft Excel live feeds


Linkly now supports live data flowing into Microsoft Excel.

## How to get live feeds of your click data into Microsoft Excel

1. **Open your Excel workbook.**

2. **Go to the **Data** tab and click **From Web**.**

3. **Copy the data URL from Linkly.** — Right-click on the **Data as CSV** tab in the Linkly dashboard and select **Copy link address**.

4. **Paste the URL into the dialog and click **OK**.**

5. **Click **Load** to import the data.**

6. **Open the **Queries & Connections** pane.** — If the pane isn't visible, go to **Data → Queries & Connections**.

7. **Right-click on the query and select **Properties**.**

8. **Enable automatic refresh.** — Tick **Refresh every** and enter 999 in the minutes field, then click **OK**. More frequent refreshes may get rate limited on Linkly.

## Excel live feeds FAQs

### How often does the data refresh?

Excel will refresh the data based on the interval you set in the query properties. We recommend 999 minutes (approximately 16 hours) to avoid rate limiting.

### Can I use this with Excel Online?

This feature works best with the desktop version of Microsoft Excel. Excel Online has limited support for external data connections.

### Why am I seeing an error when loading the data?

Make sure you copied the full URL from Linkly's **Data as CSV** tab. The URL should start with `https://` and include your API key.

**Available on:** Business, Enterprise plans

---

# Custom Domain Favicons

> Add custom favicons to your Linkly domains. Upload your logo to appear in browser tabs for better brand recognition and professional appearance.

Source: https://linklyhq.com/support/favicon

# Custom Domain Favicons

## What is a favicon?

A favicon is the small icon that appears in browser tabs next to your website's title. You've seen them everywhere - like the blue "f" for Facebook or the colorful "G" for Google. 

When someone clicks on your short links, your custom favicon will appear in their browser tab, making your brand instantly recognizable.

**Adding a favicon is completely optional** - your custom domains work perfectly without one. But they're a great way to strengthen your brand presence.

## Why use custom favicons?

* **Brand Recognition** - Your logo appears in every browser tab
* **Professional Appearance** - Looks more polished and trustworthy
* **Easy Identification** - Users can quickly spot your links among many open tabs
* **Consistent Branding** - Matches your website and marketing materials

![Adding a favicon to your Linkly domain](https://linklyhq.com/img/cleanshot-2025-09-25-at-15.58.21.png)

## How to add a favicon to your domain

1. **Go to Your Domains** — Navigate to your workspace and click on "Domains" in the menu.

If you don't already have a domain attached, [attach one](https://linklyhq.com/support/custom-domain).

2. **Upload Your Favicon** — 1. Find the domain you want to add a favicon to
2. In the "Favicon" column, click "Upload Favicon"
3. Choose your image file (your logo works great!)
4. Click "Upload" - that's it!

You can also edit and crop your favicon if you need to.

3. **See It in Action** — Visit any short link using your custom domain and check the browser tab - your favicon should appear!

## Managing your favicons

**To change a favicon:** Click on the existing favicon image to upload a new one

**To remove a favicon:** Click the "Remove" link next to the favicon (we'll ask you to confirm first)

## What images work best?

**Recommended:**
- Your company logo
- A simplified version of your logo (favicons are tiny!)
- Square images work best
- PNG, JPG, or GIF files

**Tips for Great Favicons:**
- Keep it simple - complex designs don't show well at small sizes
- Use your brand colors
- Make sure it's recognizable even when very small
- Square images (like 512x512 pixels) work perfectly

## Frequently asked questions

### How long does it take to appear?

Usually immediately! Sometimes browsers cache the old version, so you might need to refresh or wait a few minutes.

### Will it work on mobile?

Yes! Favicons appear in mobile browsers too.

### What if I don't add a favicon?

No problem at all! Your links will work exactly the same way. Favicons are just a nice branding touch.

### Can I use the same favicon for multiple domains?

Absolutely! Upload the same image to each domain you want it on.

### Favicon not showing up?

Try these troubleshooting steps:
- Wait a few minutes and refresh your browser
- Try opening the link in a private/incognito window
- Make sure you uploaded the favicon to the correct domain

### Having trouble uploading?

Check these common issues:
- Check your internet connection
- Make sure your image file isn't too large (under 10MB works best)
- Try a different image format (PNG usually works great)

## Need help?

If you run into any issues or have questions about favicons, just reach out to our support team using the chat widget. We're here to help make your branded short links look amazing!

## Related resources

- **[Custom Domains](https://linklyhq.com/support/custom-domain)** - Learn how to attach your domain for branded short links
- **[Vanity URLs](https://linklyhq.com/support/vanity-url)** - Create memorable branded links that boost click-through rates
- **[QR Code Logos](https://linklyhq.com/support/qr-code-logo)** - Add your logo to QR codes for complete brand consistency

---

# Free Tools

> Explore Linkly's free tools, including a QR code generator, mailto link generator, WhatsApp link generator and more. Use these handy utilities without needing an account.

Source: https://linklyhq.com/support/free-tools

# Linkly's Free Tools

Linkly offers a number of free tools to help you that don't require signup to use.

For fully featured [tracking links](https://linklyhq.com/create-tracking-links) & [QR codes](https://linklyhq.com/support/create-qr-codes), branded shorturls and much more, consider signing up to Linkly.

## Tools

* **[QR Code Generator](https://linklyhq.com/tools/qr-code-generator)** - Our free QR Code generator lets you convert any link to a QR code.
* **[UTM Tag Builder](https://linklyhq.com/tools/utm-tag-builder)** - Build UTM parameters for tracking your marketing campaigns.
* **[Base62 Encoder](https://linklyhq.com/tools/base62-encode)** - Convert base 10 numbers to Base62 format for compact, URL-safe identifiers.
* **[Base62 Decoder](https://linklyhq.com/tools/base62-decode)** - Convert Base62 strings back to base 10 numbers.
* **[Mailto Link Generator](https://linklyhq.com/tools/mailto-link-generator)** - Create mailto links with pre-filled subject, body, CC and BCC fields.
* **[WhatsApp Link Generator](https://linklyhq.com/tools/whatsapp-link-generator)** - Create WhatsApp click-to-chat links with pre-filled messages.
* **[UTC Time Now](https://linklyhq.com/tools/utc-time)** - shows the current time in the UTC timezone.
* **[Redirect Checker](https://linklyhq.com/tools/redirect-checker)** - Trace any URL through its redirect chain to find the final destination.

## Frequently asked questions

### Are these tools the same as the ones inside Linkly?

No. Linkly is a fully featured branded link shortener, and has hundreds of features. These are just utility functions to help you without requiring a Linkly account.

Linkly is free for 500 clicks/month.

---

# GDPR, Linkly & You

> Learn about Linkly's commitment to data privacy and GDPR compliance. We explain how we handle your data, IP addresses, and third-party tracking.

Source: https://linklyhq.com/support/gdpr

# GDPR, Linkly & You

We are a European company based in the UK, and we champion the data privacy of individuals.

The analytics we show to customers contain **no personally identifiable information** — click data is presented as aggregated statistics that contain no directly identifying information.

### IP addresses

Linkly uses IP addresses for the purposes of geolocation & ISP detection: we derive the country of origin & ISP and save those attributes to our database.

Raw IP addresses are retained internally for security and abuse prevention only. They are never exposed to customers, never included in analytics or exports, and never shared with third parties.

IP addresses also contribute to a truncated, one-way hash used to count unique visitors. The hash cannot be reversed to recover an IP address, and it involves no cookies or storage on the visitor's device.

### Meta pixel, custom audiences, retargeting & Linkly

Linkly does not process any data whatsoever with respect to third party tracking code.

[Tracking code](https://linklyhq.com/support/retargeting-tracking-pixels) from large advertising networks such as Meta, Google & X have been designed with privacy in mind.

The responsibility of data processing and obtaining consent lies with the network.

Meta has provided more information in their [GDPR implementation guide](https://www.facebook.com/business/gdpr).

### Data at rest

Your data is stored at **Google Cloud**, and encrypted with AES256.

## Related resources

- **[Data Tracked by Linkly](https://linklyhq.com/support/linkly-tracking-links-information)** - Detailed information about what data Linkly collects and how it's used
- **[Data Security](https://linklyhq.com/support/linkly-security)** - Learn about our security measures and data protection practices
- **[Subprocessors](https://linklyhq.com/support/subprocessors)** - Third-party providers that process data on our behalf

---

# High-Volume Accounts & Traffic Bursts

> Learn about Linkly's rate limits, DDoS protection, and how to coordinate high-volume traffic bursts like SMS blasts with our team.

Source: https://linklyhq.com/support/high-volume-accounts

# High-Volume Accounts & Traffic Bursts

Linkly is designed to handle high traffic loads reliably. This article explains our rate limits, DDoS protection, and how to work with us when you need to send large bursts of traffic.

## Rate limits & DDoS protection

These limits are designed to handle normal traffic patterns, including spikes from popular campaigns. However, if you're planning to send a large burst of traffic (such as from an SMS blast), you may need to coordinate with our team.

### Single IP address

To protect against DDoS attacks and ensure service reliability for all customers, Linkly enforces a rate limit of **20 requests per second per IP address**.

### Multiple IP addresses

Linkly enforces a rate limit of **60 requests per second per link**. When this rate limit is exceeded, users are held on an interstitial page for 1 second before the redirection is retried.

### Denial-of-service attacks

When a link or domain is subject to a denial-of-service attack, they are removed immediately and without warning, to protect our systems and other customers. Please see our terms of service for more details.

## SMS blasts & large-scale traffic

We have many customers who run large-scale SMS marketing campaigns that generate significant traffic spikes. Here's how we recommend handling these:

### Stagger your sends

For SMS blasts, we generally recommend staggering your sends over a few minutes rather than sending everything at once. This reduces the risk of hitting rate limits and ensures a smooth experience for all recipients.

### Coordinate with us

For very large campaigns, we prefer to work with you directly:

1. **Contact us via the support widget** before your campaign to let us know your expected traffic volume and timing.
2. **We can monitor closely** during your campaign to ensure everything runs smoothly.
3. **We can deploy extra capacity** at a moment's notice if necessary.

## Bulk link generation

If you need to create links in bulk, our [Link Shortening API](https://linklyhq.com/support/link-shortening-api) supports creating up to **1000 links in a single request** by sending an array of link objects.

Simply wrap your link requests in a JSON array:

```
[
  {"workspace_id": "123", "url": "https://example.com/page1", "name": "Link 1"},
  {"workspace_id": "123", "url": "https://example.com/page2", "name": "Link 2"}
]
```

Large requests can take up to 60 seconds to process. If you're creating thousands of links, consider breaking them into batches of 1000.

See the [Link Shortening API documentation](https://linklyhq.com/support/link-shortening-api) for full details.

## Use your own custom domain

For high-volume accounts, we recommend using your own [custom domain](https://linklyhq.com/support/custom-domain) rather than Linkly's shared domains. This provides better performance and ensures your traffic is isolated from other users.

## Payment requirements

Before running a high-volume campaign, please ensure you have a valid payment card on file that we can charge. This allows us to provision additional capacity and ensures uninterrupted service during your campaign.

You can update your payment details in **Settings → Billing** or see our guide on [adjusting billing details](https://linklyhq.com/support/update-billing-details).

## Working with our team

When planning a high-volume campaign, please reach out via the support widget with the following information:

- **Expected traffic volume** (approximate number of clicks)
- **Timing** (when you plan to send)
- **Traffic pattern** (all at once, staggered over minutes/hours)
- **Promotion method** (SMS, email, social media, etc.)

This helps us prepare and ensures the best possible experience for your campaign.

## Contact support

To coordinate a high-volume campaign or discuss your requirements, use the support widget in the bottom-right corner of the Linkly dashboard.

## Frequently asked questions

### What is the rate limit for Linkly redirects?

Linkly enforces a rate limit of 20 requests per second per IP address. This protects against DDoS attacks while allowing normal high-volume usage.

### Can Linkly handle large SMS blasts?

Yes, we have many customers running large-scale SMS campaigns. For best results, stagger your sends over a few minutes and coordinate with our team for very large campaigns.

### Do I need to notify Linkly before a large campaign?

For very large traffic bursts, we recommend contacting us via the support widget beforehand. This allows us to monitor your campaign closely and deploy extra capacity if needed.

### What happens if I hit the rate limit?

Requests exceeding 20 per second from a single IP address may be temporarily throttled. Staggering your traffic helps avoid this.

### Can Linkly increase my rate limit?

We can deploy additional capacity for high-volume customers. Use the support widget to discuss your specific requirements.

### Should I use a custom domain for high-volume traffic?

Yes, we recommend using your own custom domain rather than Linkly's shared domains. This provides better performance and isolates your traffic from other users.

### How many links can I create at once via the API?

You can create up to 1000 links in a single API request by sending an array of link objects. See the [Link Shortening API documentation](https://linklyhq.com/support/link-shortening-api) for details.

---

# How Linkly Works — The 30-Second Guide to Link Tracking

> How Linkly works: paste a long URL, customize your short link, then share and track every click. Step-by-step with screenshots — get started in a minute.

Source: https://linklyhq.com/support/how-linkly-works

# How Linkly Works

Linkly is a link management platform that lets you track, optimize, and control any URL. When you [create a link](https://linklyhq.com/create-tracking-links) on Linkly, you get a new trackable URL (a "Linkly link") that redirects visitors to your chosen destination. You use this Linkly link in place of your original URL wherever you share it — in emails, social media, ads, SMS, QR codes, or anywhere else.

## How redirect-based tracking works

When someone clicks a Linkly link, they are briefly routed through Linkly's servers before being redirected to the destination URL. During that redirect, Linkly records a click and captures [data about the visitor](https://linklyhq.com/support/linkly-tracking-links-information) — including their country, city, device type, browser, operating system, and ISP. The redirect happens in milliseconds, so the experience is seamless for the end user.

Because tracking is built into the redirect, Linkly works everywhere a URL can be placed — even in channels where you cannot install tracking scripts, such as partner websites, influencer posts, offline print media, or third-party platforms.

Linkly cannot track traffic on links that do not go through Linkly's redirect.

Common use cases: [SMS marketing](https://linklyhq.com/use-cases/sms-marketing) and [transactional links](https://linklyhq.com/use-cases/transactional-links) — magic links, password resets, order confirmations, and other sends where reliability matters.

## What can you do with Linkly?

Linkly is much more than a link shortener. Here is an overview of the key features available to you:

### Branding & custom domains

- **[Custom domains](https://linklyhq.com/support/custom-domain)** — Use your own branded domain (e.g. `go.yourbrand.com`) instead of the default Linkly domain. This builds trust with your audience and makes links look professional.
- **[Vanity URLs](https://linklyhq.com/support/vanity-url)** — Choose a custom slug for any link (e.g. `go.yourbrand.com/summer-sale`) so your URLs are readable and memorable.

### Tracking & analytics

- **[Click tracking & analytics](https://linklyhq.com/support/click-tracking)** — See real-time click data broken down by country, city, device, browser, OS, ISP, and referrer. Filter by date range and export reports.
- **[Data tracked by Linkly](https://linklyhq.com/support/linkly-tracking-links-information)** — See exactly what information Linkly records about each click, including how data is collected and what is not tracked.
- **[UTM tag builder](https://linklyhq.com/support/google-analytics-utm-tag-builder)** — Automatically append Google Analytics UTM parameters to your destination URLs so clicks are attributed correctly in GA4.
- **[GA4 tracking tags](https://linklyhq.com/support/ga4-tracking-tags)** — Fire Google Analytics 4 events directly from your Linkly redirect page.
- **[Google Tag Manager](https://linklyhq.com/support/google-tag-manager-on-links)** — Load your GTM container on the Linkly redirect page to run any tags you need.
- **[Retargeting & tracking pixels](https://linklyhq.com/support/retargeting-tracking-pixels)** — Add Facebook, TikTok, LinkedIn, Twitter, or custom retargeting pixels to your links so you can build audiences from every click.

### Smart redirects

- **[Geo redirects](https://linklyhq.com/support/geo-redirect)** — Send visitors to different destination URLs based on their country or region. Ideal for localized landing pages or region-specific offers.
- **[Device & app redirects](https://linklyhq.com/support/app-redirects)** — Route users to different URLs depending on whether they are on iOS, Android, or desktop — great for driving app downloads.
- **[Link rotators](https://linklyhq.com/support/link-rotator)** — Split traffic across multiple destination URLs, either evenly or by custom weight. Useful for A/B testing or distributing leads.

### Link controls

- **[Expiring links](https://linklyhq.com/support/create-expiring-links)** — Set a link to automatically stop working after a specific date, click count, or both.
- **[One-time links](https://linklyhq.com/support/one-time-link)** — Create links that can only be clicked once, then become inactive.
- **[Password-protected links](https://linklyhq.com/support/password-protected-links)** — Require visitors to enter a password before they can access the destination URL.

### QR codes

- **[QR codes](https://linklyhq.com/support/create-qr-codes)** — Generate a trackable QR code for any Linkly link. Customize colors, add your logo, and download in PNG or SVG format.

### Integrations & API

- **[REST API](https://linklyhq.com/support/api)** — Create, update, and retrieve links and click data programmatically.
- **[Google Sheets add-on](https://linklyhq.com/support/google-sheets-addon)** — Create and manage Linkly links directly from a Google Sheets spreadsheet.
- **[Zapier](https://linklyhq.com/support/zapier-integration)**, **[Make](https://linklyhq.com/support/make-integration)**, and **[n8n](https://linklyhq.com/support/n8n-integration)** — Connect Linkly to thousands of other apps using no-code automation platforms.

## Frequently asked questions

### Can I track users on my website?

Only if you replace the links on your website with Linkly links. Linkly tracks clicks on its own redirect URLs — it does not provide on-site analytics.

If you are looking for on-site visitor analytics (page views, sessions, etc.), a tool like Google Analytics is a better fit. You can use Linkly alongside Google Analytics by [adding UTM tags](https://linklyhq.com/support/google-analytics-utm-tag-builder) to your links or by [adding GA4 tracking](https://linklyhq.com/support/ga4-tracking-tags) directly to your Linkly redirects.

### Why should I use a custom domain with Linkly?

Using a [custom domain](https://linklyhq.com/support/custom-domain) means your links appear on your own branded URL (e.g. `go.yourbrand.com/offer`) instead of a shared Linkly domain. This increases trust with your audience, improves click-through rates, and makes Linkly invisible to the end user. We recommend all users set up a custom domain.

### What is the difference between Linkly and Google Analytics?

Google Analytics tracks visitors on your website using a JavaScript snippet. Linkly tracks clicks on links using redirects. This means Linkly works in places where you cannot install Google Analytics — for example, influencer campaigns, social media bios, SMS messages, email signatures, QR codes, or links on other people's websites.

You can use both together. Add [UTM tags](https://linklyhq.com/support/google-analytics-utm-tag-builder) to your Linkly links so that traffic arriving at your site is properly attributed in Google Analytics.

### Is Linkly a link shortener?

Linkly can shorten links, but it is much more than a basic [URL shortener](https://linklyhq.com/support/shortened-url). Linkly provides detailed [click analytics](https://linklyhq.com/support/click-tracking), [custom domains](https://linklyhq.com/support/custom-domain), [QR codes](https://linklyhq.com/support/create-qr-codes), [smart redirects](https://linklyhq.com/support/geo-redirect), [retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels), and [API access](https://linklyhq.com/support/api). Think of it as a full link management and tracking platform.

### Can I redirect users to different pages based on their location?

Yes. Linkly's [geo redirect](https://linklyhq.com/support/geo-redirect) feature lets you set up rules that send visitors to different destination URLs based on their country. You can also redirect based on [device type](https://linklyhq.com/support/app-redirects) (iOS, Android, desktop).

### Does Linkly work with QR codes?

Yes. Every Linkly link can have a [QR code](https://linklyhq.com/support/create-qr-codes) generated for it. The QR code points to your Linkly link, so all clicks are tracked just like any other click. You can customize the QR code's colors, add your logo, and download it in PNG or SVG.

### Can I connect Linkly to other tools?

Yes. Linkly offers a [REST API](https://linklyhq.com/support/api), a [Google Sheets add-on](https://linklyhq.com/support/google-sheets-addon), and integrations with [Zapier](https://linklyhq.com/support/zapier-integration), [Make](https://linklyhq.com/support/make-integration), and [n8n](https://linklyhq.com/support/n8n-integration). You can also add [retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels) and [Google Tag Manager](https://linklyhq.com/support/google-tag-manager-on-links) to your links.

---

# Create a CNAME Record on Squarespace for Custom Domains

> Learn how to create a CNAME record on your Squarespace domain to use a custom subdomain with Linkly. Follow our step-by-step guide for easy setup.

Source: https://linklyhq.com/support/how-to-create-a-cname-squarespace

# Create a CNAME Record on Squarespace for Custom Domains

If you're using a Squarespace-registered domain and want to set up a custom subdomain such as `link.yourdomain.com` to work with [Linkly](https://linklyhq.com), you'll need to add a **CNAME record** pointing `link` to `domains.linklyhq.com`.

This guide walks you through the process step-by-step.

## How to add a CNAME in Squarespace domains

1. **Log in to Squarespace** — - Go to [squarespace.com](https://www.squarespace.com) and log in.
- In the **Home Menu**, click **Settings** → **Domains**.
- Find and click on the domain you want to edit (e.g., `yourdomain.com`).

2. **Access DNS Settings** — - In the domain panel, click **DNS Settings**.
- Scroll to the **Custom Records** section.

3. **Add the CNAME Record** — - Click **Add Record**.
- Set the **Type** to `CNAME`.
- In the **Host** field, enter:  `link`
- In the **Points to** field, enter:  `domains.linklyhq.com`
- Leave TTL as default (usually 3600 seconds or 1 hour).

Click **Save**.

This will create a subdomain `link.yourdomain.com` that points to Linkly's domain infrastructure.

4. **Final Step: Verify in Linkly** — Log in to [Linkly](https://app.linklyhq.com), go to your custom domain settings, and add `link.yourdomain.com` as your custom domain. Linkly will validate the DNS and provision SSL automatically.

DNS propagation may take up to 24 hours, but typically completes within a few minutes.

## Troubleshooting

- ✅ Make sure the `link` record is not already in use.
- ❌ Don’t use `www.link` or any other prefix unless configured explicitly.
- 🔄 Use a DNS lookup tool (like [dnschecker.org](https://dnschecker.org)) to verify propagation.

---

# How to Duplicate a Link

> Learn how to duplicate a link in Linkly to quickly create a new link with the same settings, UTM tags, tracking pixels, rules, and more.

Source: https://linklyhq.com/support/how-to-duplicate-a-link

# How to Duplicate a Link

The **Duplicate** feature lets you quickly create a new link based on an existing one. All of the original link's settings are copied over, saving you time when you need to create similar links with minor variations.

## What gets copied

When you duplicate a link, almost everything is carried over to the new link:

- **Destination URL** — the URL the link redirects to
- **UTM parameters** — source, medium, campaign, term, and content
- **Tracking pixels** — Google Analytics (GA4), Google Tag Manager, Facebook Pixel, TikTok Pixel
- **Link behaviour** — cloaking, bot blocking, referrer hiding, parameter forwarding
- **Custom social previews** — OG title, description, and image
- **Rules** — link rotation rules, geo-targeting rules, and device targeting
- **Expiry settings** — expiry date, click limit, and expiry destination
- **QR code styling** — colours, logo, and design
- **Password protection**
- **Webhooks and notifications**
- **HTML injection** — custom head and body tags

## What gets reset

A few things are set fresh on the new link:

- **Link slug** — a new random slug is generated to avoid conflicts
- **Click statistics** — the new link starts with zero clicks
- **Created date** — the new link gets a new timestamp

You can edit any of the copied settings before saving the new link.

## How to duplicate a link

1. **Go to your Links page** — Log in to Linkly and navigate to your Links page.

2. **Hover over the link you want to duplicate** — Move your mouse over the link row to reveal the action toolbar.

3. **Click the Duplicate button** — In the toolbar that appears, click the **Duplicate** button (marked with a + icon).

4. **Review and edit the new link** — The new link form opens with all the settings pre-filled from the original link. A new random slug is generated automatically. Make any changes you need.

5. **Save the new link** — Click **Create Link** to save your duplicated link.

## Frequently asked questions

### Does duplicating a link copy my click data?

No. The duplicated link starts with zero clicks. Only the link's settings and configuration are copied.

### Will the duplicate have the same short URL?

No. A new random slug is generated automatically so that each link has a unique short URL. You can change the slug to a custom one before saving.

### Can I duplicate a link to a different workspace?

The duplicate is created in the same workspace as the original link. To move it to a different workspace, use the Move Links feature after creating the duplicate.

### Is there a limit to how many times I can duplicate a link?

No. You can duplicate a link as many times as you like. Each duplicate is an independent link with its own settings and statistics.

---

# How To Find Your Measurement ID in Google Analytics 4

> Learn how to find your Measurement ID in Google Analytics 4. This guide will show you exactly where to locate the ID needed for GA4 integrations.

Source: https://linklyhq.com/support/how-to-find-your-measurement-id-in-google-analytics-4

# How To Find Your Measurement ID in Google Analytics 4

Find your GA4 Measurement ID to help you [track clicks from Linkly](https://linklyhq.com/support/ga4-tracking-tags).

## How to find your measurement ID in Google Analytics 4

1. **Enter Google Analytics 4, and then click the ‘**Admin**’ cog in the bottom left hand corner.**

2. **Under **Property**, select **Data Streams**.**

3. **If you have a **Data Stream**, select it, or otherwise, create a new one.**

4. **Inside the Data Stream, copy your measurement ID. ** — If you're using this with Linkly's GA4 integration to track clicks on your shortlinks, [move on to adding your Measurement ID to Linkly next](https://linklyhq.com/support/ga4-tracking-tags).

---

# Linkly Integrations

> Explore Linkly's integrations with your favorite apps and services. Connect with Zapier, Google Sheets, Chrome, Firefox, and more to streamline your workflow.

Source: https://linklyhq.com/support/integrations

# Linkly's Integrations

## Google Chrome extension

Linkly's [Google Chrome Extension](https://go.linklyhq.com/chrome) allows you to create tracking links in one click from Google Chrome.

## Firefox extension

Linkly's [Firefox Extension](https://addons.mozilla.org/en-GB/firefox/addon/linkly/) allows you to create tracking links in one click from Mozilla Firefox.

## Zapier integration

Linkly is integrated with thousands of apps via Zapier.

Use actions to create Linkly short links, and get click triggers for every click in your workspace. You can find [our Zapier integration here](https://zapier.com/apps/linkly/integrations). See our [Zapier integration guide](https://linklyhq.com/support/zapier-integration) for details.

## Make integration

Linkly is also integrated with Make (formerly Integromat).

Build powerful visual automation scenarios to create links, monitor clicks, and connect with thousands of apps. You can find [our Make integration here](https://www.make.com/en/integrations/linkly?utm_source=linkly-app&utm_medium=partner&utm_campaign=partner-listing). See our [Make integration guide](https://linklyhq.com/support/make-integration) for details.

## Google Sheets integration

Linkly is deeply integrated with Google Sheets, allowing you to get live traffic feeds of any data in your workspace. See the [details of our Google Sheets integration here](https://linklyhq.com/support/google-sheets-addon).

## CSV export integration

Linkly provides CSV feeds of all click data. You can find these in your workspace.

## JSON export integration

Linkly provides JSON feeds of all click data. You can find these in your workspace.

## Short link creation API

Linkly has a comprehensive API, documented using [OpenAPI, for creating shortlinks](https://linklyhq.com/support/api). This also allows bulk link creation in a single request.

## RapidAPI integration

Linkly's [shortlink API is available on RapidAPI](https://rapidapi.com/linklyhq-linklyhq-default/api/linkly-url-shortening-api).

## Google Analytics 4

Allows your shortlink click data to also be sent to [Google Analytics 4](https://linklyhq.com/support/ga4-tracking-tags).

## Google Tag Manager

Apply [Google Tag Manager containers](https://linklyhq.com/support/google-tag-manager-on-links) to every link you share.

## Meta pixel integration

Automatically add [Meta Pixel](https://linklyhq.com/support/add-facebook-pixel-to-a-link) to every shortlink you share.

## TikTok pixel integration

Automatically add [TikTok Pixel](https://linklyhq.com/support/tiktok-pixel) to every shortlink you share.

## Slack integration

Connect the Linkly Slack app to create short links, check click stats, and receive click notifications — all from inside Slack. Use `/shorten`, `/clicks`, `/qr`, and `/linkly notify` without leaving your workspace.

[Learn more about the Slack integration →](https://linklyhq.com/support/slack-integration)

---

# Link Management — Folders, Tags, Roles & Bulk Tools

> Learn how to effectively manage thousands of links with Linkly's powerful dashboard. Organize, search, sort, and report on all your short links in one place.

Source: https://linklyhq.com/support/link-management

# Link Management with Linkly

## What is link management?

Digital marketers often end up with hundreds of links pointing to different products, adverts, pages, and so on.

Managing all of these links becomes tricky.

Linkly allows you to keep all of these links in one place, see an overview of the activity on each link, and adjust the destination in real-time.

## Link management with Linkly

Linkly's default view is the link management dashboard, and shows all the links in the current workspace.

Here, you can search for links you've created, sort them, edit them, see their traffic, disable them, get QR codes, and more.


![Linkly's Link Management Dashboard](https://linklyhq.com/img/cleanshot-2026-05-15-at-13.41.52-2x.png)

Linkly's link management dashboard supports **millions** of links in a single workspace.

You can also manage many [different domains](https://linklyhq.com/support/custom-domain) in the workspace.

Linkly works by replacing your marketing link with a [special tracking link](https://linklyhq.com/create-tracking-links) that Linkly manages. This allows Linkly to track the traffic and manage the destination dynamically, similar to the way other URL shorteners work.

Use the Linkly link in place of your original link, and it will be routed through Linkly before redirecting to the intended destination.

## Searching for links

Use the search field to find links. You can search on any field, and the link management list will auto-filter as you type. 

Searching is case insensitive.

**Video: Link Management with Linkly** — https://linklyhq.com/videos/cleanshot-2026-05-15-at-12.55.22.mp4

See all your shortened links in one place. Linkly supports millions of links per workspace. Search by any field. Group links by searching for a keyword, pressing selecting all, and then 'group report'.

## Adjusting the columns displayed

Select the **Column Visibility** dropdown and select the columns you'd like to add or remove from the link management list.

**Video: Adjusting column visibility** — https://linklyhq.com/videos/cleanshot-2026-05-15-at-13.01.47.mp4

## Managing links without folders

A common feature request for Linkly is **folders**.

We don't offer this feature directly because we offer a much more comprehensive solution - **search**.

When you create new links, add a keyword of your choice to the link's **Name** field (for example, 'Spring Campaign'):

![Add a keyword to your link's nickname](https://linklyhq.com/img/cleanshot-2026-05-15-at-13.04.21-2x.png)

Then, when you're on the dashboard, type that keyword (e.g. 'spring') into the search, and you'll see all your links with that keyword appear.

**Video: Search showing the keyword** — https://linklyhq.com/videos/cleanshot-2026-05-15-at-13.05.33.mp4

Use the search field to find all links matching your keyword. The search field also works on all other link fields, including destinations.

This approach is much more flexible than folders, as links can be found by multiple keywords and searches work across all link fields, including destinations.

## Sorting links

You can click any of the column headings to sort the list ascending or descending.

**Video: Sort links by clicking the column headings** — https://linklyhq.com/videos/cleanshot-2026-05-15-at-13.06.52.mp4

Sort links by clicking the column headings

## Selecting links

You can select links by clicking the checkbox on the left of the link. You can also **Select All** by clicking the checkbox in the column header.

## Generating traffic reports from a subset of links

Select the links you want to include in the traffic reports using the checkboxes on the left, and then a **Report** button will appear at the top of the link management dashboard. Click it to generate a traffic report of those links only.

**Video: Generate traffic reports from a group of specific links** — https://linklyhq.com/videos/cleanshot-2026-05-15-at-13.26.42.mp4

Generate traffic reports from a group of specific links

## Deleting multiple links

Select the links you want to delete using the checkboxes on the left, and a **Delete** button will appear at the top of the link management dashboard. Click it to delete the selected links. You will be asked to confirm. Traffic data is not deleted.

## Frequently asked questions about link management

### Can I change the destination of the links?

Yes, you can edit the destination of links after they have been created.

### How many links can I manage in my dashboard?

[Free plan](https://linklyhq.com/support/free-plan) users can manage up to 500.

Users on a paid plan are unlimited. The dashboard supports millions of links.

### Can I reset the traffic stats on my link?

No. You'll need to create a new link.

---

# Add LinkedIn Insight Tag to a Link

> Learn how to add LinkedIn Insight Tag to your Linkly links. Build B2B audiences, track conversions, and retarget professionals who click your links.

Source: https://linklyhq.com/support/linkedin-insight-tag

# Add LinkedIn Insight Tag to a Link

## What is the LinkedIn insight tag?

The **LinkedIn Insight Tag** is LinkedIn's tracking code for measuring the effectiveness of your LinkedIn ad campaigns and building retargeting audiences.

When you add the LinkedIn Insight Tag to your links, you can:

- **Build matched audiences** of professionals who clicked your links
- **Track conversions** from LinkedIn ads
- **See demographic data** about your link clickers (company, industry, job title)
- **Retarget on LinkedIn** with ads shown to people who've engaged with your content

## Why add LinkedIn insight tag to Linkly links?

LinkedIn is the leading platform for B2B marketing. By adding the Insight Tag to links you share on LinkedIn, you can:

- Track which LinkedIn posts drive the most valuable traffic
- Build retargeting audiences from people who clicked links in your posts or articles
- Measure the effectiveness of LinkedIn ad campaigns
- Understand the professional demographics of people clicking your links

This is particularly useful for:

- B2B marketers and sales teams
- Recruiters sharing job listings
- Thought leaders and content creators
- Anyone running LinkedIn ad campaigns

## How to add LinkedIn insight tag to a Linkly link

1. **Get your LinkedIn Insight Tag** — Log in to [LinkedIn Campaign Manager](https://www.linkedin.com/campaignmanager/). Go to **Analyze → Insight Tag** and copy your Insight Tag code. Your Partner ID is included in the code.

2. **Create a new link in Linkly** — Click **Create New Link** from the sidebar.

3. **Set up your link** — Enter your **Nickname** and **Destination URL**.

4. **Expand **Retargeting & tracking pixels**** — Click on this section to reveal the code input boxes.

5. **Paste your LinkedIn Insight Tag in the **Head Tags** box** — Paste the full tag code including the `<script>` tags.

6. **Save your link** — Click **Save Link**. When users click this link, the LinkedIn Insight Tag will fire before they're redirected.

7. **Verify the tag is working** — In LinkedIn Campaign Manager, go to **Analyze → Insight Tag** and check that your tag is showing as active. You can also use the LinkedIn Insight Tag Helper Chrome extension to debug.

## Using Google Tag Manager

If you already have the LinkedIn Insight Tag configured in [Google Tag Manager](https://linklyhq.com/support/google-tag-manager-on-links), you can use your existing GTM container instead of pasting the tag directly. Just enter your GTM Container ID in Linkly.

## Creating matched audiences

Once your Insight Tag is collecting data, you can create matched audiences in LinkedIn Campaign Manager:

1. Go to **Plan → Audiences**
2. Click **Create audience → Website**
3. Define your audience based on the URLs they visited (your Linkly links)
4. Use this audience for retargeting campaigns

## Frequently asked questions

### Will adding the LinkedIn Insight Tag slow down my redirects?

Yes, firing tracking tags adds a small delay before users are redirected. See our article on [slow redirects](https://linklyhq.com/support/slow-redirects) for more details.

### Can I add the Insight Tag to all my links automatically?

Yes. Go to **Settings → Default Link Settings** and paste your LinkedIn Insight Tag code in the retargeting section. All new links will include it automatically.

### Can I track conversions from LinkedIn ads?

Yes. Set up conversion tracking in LinkedIn Campaign Manager and use your Linkly link as the destination URL in your ads. The Insight Tag will fire when users click, allowing LinkedIn to track the conversion.

### What demographic data can I see?

With the Insight Tag, LinkedIn can show you aggregated demographic data about your link clickers, including company name, industry, job title, company size, and location. This data is available in LinkedIn Campaign Manager under Website Demographics.

### Can I use LinkedIn Insight Tag with other pixels?

Yes. You can add multiple tracking pixels to the same link. Paste them one after another in the code boxes, or use [Google Tag Manager](https://linklyhq.com/support/google-tag-manager-on-links) to manage all your tags together.

### Do I need a LinkedIn Ads account?

Yes. The LinkedIn Insight Tag is part of LinkedIn's advertising platform. You'll need access to LinkedIn Campaign Manager to create and manage your Insight Tag.

**Available on:** Pro, Business, Enterprise plans

---

# Linkly's Click Data

> Understand Linkly's comprehensive click data. Learn about data freshness, timezones, and how we classify traffic, including bots and VPNs.

Source: https://linklyhq.com/support/linkly-click-data

# About Linkly's Click Data



## Frequently asked questions

### How fresh is the data on the dashboard?

Data on the dashboard updates via realtime streaming. 

In some cases, data may be delayed by up to two minutes, where we utilize caching for workspaces with many links.

### What timezone is the data?

All data is in [UTC](https://linklyhq.com/tools/utc-time).

It is possible to adjust the timezone on the traffic reports, using the dropdown at the top of the page. The timezone on the dashboard cannot be changed.

### How does hourly data work?

When viewing traffic by hour, each data point represents all clicks during that hour. For example, "2 PM" shows clicks from 2:00 PM to 2:59 PM.

The hour shown respects your selected timezone.

### How fresh is the data on the traffic reports?

The first query to data is always provided fresh.

Subsequent queries (i.e. requesting the same data again, e.g. the same link & time period) will result in being served cached data.

The maximum cache lifetime is **3 hours**.

### How often are Google Sheets Feeds updated?

We update these in realtime, with caching lasting up to 3 hours for repeated requests. [Google Sheets](https://linklyhq.com/support/google-sheets-addon) however only pulls the data roughly once per day. 

Unfortunately, we cannot control Google Sheet's update schedule.

### Why are my click values higher than expected, when compared with other sources?

Please see our article on [inflated click values](https://linklyhq.com/support/inflated-click-figures).

### Why does my link have clicks on it when I haven't shared it?

Browsers and apps sometimes open shortlinks in the background to generate previews and check for spam. 

This may mean in some cases, your link may end up with clicks even though you haven't clicked on it.

### Do you provide the IP addresses of the clicks?

No, in order to comply with privacy frameworks such as [GDPR](https://linklyhq.com/support/gdpr).

### What do you classify as robots?

We classify traffic as robots if:

* It declares itself as a robot - here is a [list of the robots we currently identiy](https://linklyhq.com/support/list-of-search-bots).
* It comes from a [data center or cloud provider](https://linklyhq.com/support/list-of-cloud-providers).

Traffic from a [VPN may be falsely attributed as a bot](https://linklyhq.com/support/vpn-traffic).

### How fresh are Zapier click triggers?

[Zapier](https://linklyhq.com/support/zapier-integration) triggers are immediate.

---

# Linkly's Data Security

> Learn about Linkly's robust data security measures. Your data is encrypted at rest and in transit, backed up daily, and stored securely on Google Cloud.

Source: https://linklyhq.com/support/linkly-security

# Linkly's Data Security

## Who stores your data

All of Linkly's customer data is maintained at **Google Cloud**. For information on how we handle personal data and comply with privacy regulations, see our [GDPR & data handling page](https://linklyhq.com/support/gdpr).

## How your data is encrypted at rest

Your data is encrypted using the 256-bit Advanced Encryption Standard (AES-256), with symmetric keys: that is, the same key is used to encrypt the data when it is stored, and to decrypt it when it is used. These data keys are themselves encrypted using a key stored in a secure keystore, and changed regularly.

## How your data is encrypted in transit

Google encrypts and authenticates all data in transit at one or more network layers when data moves outside physical boundaries not controlled by Google or on behalf of Google.

Data in transit inside a physical boundary controlled by or on behalf of Google or Linkly is generally authenticated.

All short link redirects are served exclusively over HTTPS. We do not permit unencrypted HTTP redirects.

## How your data is backed up

Linkly's data is replicated across multiple availability zones and multiple database systems.

Automated database backups run on Google Cloud, and deletion protection is enabled at every level to guard against accidental or malicious destruction.

## Where your data is stored

The primary jurisdiction where your data is at rest is the United States.

## Availability and redundancy

All of our systems are highly redundant. We run multiple frontend and backend servers across availability zones.

Our uptime is continuously monitored and published on our [status page](https://status.linklyhq.com).

## Link redirect infrastructure

Short link redirects are served via **Cloudflare's global edge network**, spanning 300+ data centres across 100+ countries. This means redirects resolve at the point of presence nearest your user — typically in under 5ms — with no single point of failure.

Cloudflare also provides DDoS protection and edge-level HTTPS termination.

## Additional network providers

Gigalixir manages our application nodes, load balancers, and internal network on Google Cloud.

## Subprocessors

A full list of third-party subprocessors used by Linkly — including infrastructure, network, and payment providers — is available on our [subprocessors page](https://linklyhq.com/support/subprocessors).

## Additional security requirements

If your enterprise requires further security information or a security questionnaire, please contact us at [support@linklyhq.com](mailto:support@linklyhq.com).

---

# Information Tracked by Linkly

> Discover what information Linkly tracks when users click your short links, including ISP, country, referrer, and more. Understand our data collection practices.

Source: https://linklyhq.com/support/linkly-tracking-links-information

# Information Tracked By Linkly's Short Links

Linkly's system will track the following information about users when they click on Linkly links:

* Internet Service Provider
* Country
* Referrer, if provided by the referring site
* Destination URL
* Any query string parameters provided to Linkly when they clicked on the link
* Time of click
* Whether they have clicked on this link before, via a truncated, one-way hashed visitor identifier derived from connection characteristics

## Information we do not track

* City
* Exact location, address or GPS coordinates
* Email address, name, or telephone number of the clicker
* IP addresses are never shown in analytics or exports — raw IPs are held internally for security and abuse prevention only
* What the user did on the referring site, or the destination site
* Submissions to forms
* Data from third-party retargeting tags you may use, such as Meta Pixel, or Google Tag Manager.

---

# List of Cloud Providers

> See the list of major cloud providers Linkly identifies as sources of bot traffic. Understand how we filter and block non-human clicks for accurate reporting.

Source: https://linklyhq.com/support/list-of-cloud-providers

# List of Cloud Providers

Linkly identifies major cloud providers and marks these as bots. Traffic from these sources are unlikely to be human. We also recognise [search bots](https://linklyhq.com/support/list-of-search-bots) as inorganic.

This is part of our [ISP Lookup feature](https://linklyhq.com/support/isp-lookup) and [Bot Traffic blocking features](https://linklyhq.com/support/robot-clicks).

- **365 Data Centers**
- **Akamai Connected Cloud**
- **Almouroltec Servicos De Informatica E Internet Lda**
- **Amazon** (includes Amazon.com, Amazon Web Services, Amazon Technologies, Amazon Data Services, AWS)
- **ArubaCloud** (includes Aruba SAS, ArubaCloud Limited)
- **As-dynascale-lax**
- **AzAirnet**
- **Binbox**
- **Bite Lietuva Hosting**
- **Black HOST**
- **Castle Global**
- **Choopa, LLC**
- **cleardocs LLC**
- **Clouvider**
- **ColoCrossing**
- **Contabo GmbH**
- **CyrusOne LLC**
- **Datacamp** (includes Datacamp Limited)
- **DctecH Microservices Incorporated**
- **Dedibox SAS**
- **Deft Hosting**
- **DigitalOcean** (includes Digital Ocean, DigitalOcean, LLC)
- **EGIHosting**
- **Epsilon Telecommunications**
- **Eveo S.A.**
- **Evocative-global**
- **France IX Services**
- **Free Range Cloud**
- **Geekworks IT Solutions Pvt** (includes Geekyworks)
- **GMCHosting**
- **Gnet**
- **Google** (includes Google Cloud, Google Virtual Private Cloud, Google-private-cloud, Google Proxy, Google App Engine)
- **GTHost**
- **Heficed**
- **Hetzner Online** (includes Hetzner Online GmbH)
- **Hostingforex S.A.**
- **HostRoyale Technologies Pvt**
- **HostSlim**
- **Huawei Cloud** (includes Huawei Clouds)
- **Interserver**
- **IP Volume**
- **IPXO**
- **iWeb technologies**
- **JSC Mediasoft ekspert**
- **King Servers**
- **Latitude.sh** (includes Latitude-sh)
- **Leaseweb** (includes Los Angeles, Virginia, New York, San Francisco)
- **LG CNS**
- **Linode**
- **M247 Europe**
- **MARKLEY**
- **Microsoft Azure**
- **Minburnas**
- **MK Netzdienste & Co. KG**
- **Netprotect**
- **Nexeon Technologies**
- **Nodisto IT, LLC**
- **OBJX**
- **Octopus Web Solutions** (includes Octopus Web Solution)
- **Omonia d.o.o.**
- **Oracle Cloud**
- **OVH** (includes OVH SAS, OVH Hosting, OVHcloud)
- **Oy Crea Nova Hosting Solution**
- **PacketHub**
- **Performive**
- **Prospero Ooo**
- **Purevoltage Enterprises**
- **QuadraNet**
- **QuickPacket, LLC**
- **Scaleway**
- **Springs Hosting**
- **Tahoe Internet Exchange (TahoeIX)**
- **Tencent cloud computing**
- **Tier.Net Technologies LLC**
- **truview LLC**
- **Ucloud Information Technology Hk Limited**
- **Versaweb, LLC**
- **Virtuworks**
- **Vultr**
- **Web2Objects LLC**
- **Webby Enterprises LLC**
- **Zenlayer**  

We periodically update this list as providers and IP ranges change.

---

# Mailto QR Code Generator — Free with CC, BCC, Subject & Body

> Generate scannable mailto QR codes with pre-filled CC, BCC, subject and body fields. Tap the scan, the email is ready to send. Free for 500 scans/month — no need to hand-craft mailto syntax.

Source: https://linklyhq.com/support/mailto-qr-codes

# Mailto QR Code Generator

## What is a mailto link?

A [mailto link](https://linklyhq.com/support/shortening-mailto-links) is a type of link used on the web to open the default mail app on the user's device, with the **To** address, **CC**, **BCC**, subject and body all pre-filled.

It is typically used to make it easier for users to send an email to a specified email address — and when turned into a QR code, the same flow works from a poster, business card, or any printed material.

## What is a QR code?

A [QR code](https://linklyhq.com/support/create-qr-codes) a scannable code that can store any kind of text, including links, and is usually scanned with a mobile device.

## How to create mailto QR codes

1. **Sign up to Linkly.** — Linkly provides free trackable QR codes that never expire for up to 500 scans/month.

2. **Click **Create New Link** from the sidebar.**

3. **Enter your mailto** — Just type `mailto` into the destination field and Linkly will pop up fields for the **To** address, **CC**, **BCC**, subject and body. Fill in whichever you need — Linkly URL-encodes everything correctly into the mailto link the QR code points at.

4. **Save your link** — Click **Save Link** at the bottom of the page.

5. **Customize your QR code (optional)** — Click on the QR code to customize it. You can:

- Change colors to match your brand
- Add your company logo
- Choose different styles (squares, dots, fluid)

See our complete guide on [adding logos to QR codes](https://linklyhq.com/support/qr-code-logo) for best practices.

6. **Scan your QR code** — You can click on it to make it larger or download it.

Make sure you test it thoroughly on a number of devices before printing/promoting.

It's up to the device how it deals with `mailto` links/which app it opens.

7. **Attach a domain** — Optionally, we **strongly recommend** you [attach a domain](https://linklyhq.com/support/custom-domain) to Linkly.

This makes QR codes more reliable, and fixes almost all scanning issues.

As an additional bonus, QR codes remain on your domain, rather than ours, meaning if you decide to leave Linkly, you can take your QR codes with you.

8. **How do QR codes work?** — For general interest, we have a blog post about [how QR codes work](https://linklyhq.com/blog/how-qr-codes-work).

## Frequently asked questions

### Can I change the mailto after the QR code is made/printed?

Yes, you can edit the mailto, and the QR code, even though it's printed, will now use the updated mailto.

### Why does my QR code scans on some phones but not others?

It is likely your QR code is being blocked by a content filter.

[Attach a domain](https://linklyhq.com/support/custom-domain) - this solves almost all issues.

### Can I add CC and BCC recipients to a mailto QR code?

Yes. Linkly's mailto generator supports **CC** and **BCC** fields alongside the subject and body. Add comma-separated addresses when you create the link and the QR code will open the user's email client with everyone already filled in.

### Why does my mailto link not open?

If you have a very long **body** section to your message, some devices impose limits, and it's likely you've hit this limit. Try a shorter body. 

The limit is usually under 10 lines.

### Will I be able to track the number of scans?

Yes, Linkly's [full tracking](https://linklyhq.com/create-tracking-links) is enabled, including country & ISP.

### Can I track whether emails were sent?

Linkly cannot track whether someone actually sends an email, as browsers do not share this information

### Do mailto QR codes expire?

Linkly's QR codes stay indefinitely unless you disable them, even on the [free plan](https://linklyhq.com/support/free-plan).

You can optionally set an [expiration time for your links](https://linklyhq.com/support/create-expiring-links) if you so choose.

### Can I use Google Analytics to track my QR Codes?

Yes, by using Linkly's [Google Analytics 4](https://linklyhq.com/support/ga4-tracking-tags) integration.

### Can I color my QR codes?

Yes, QR codes can be any color.

High contrast QR codes are easier to scan.

### Can I add my logo to a mailto QR code?

Yes! You can add your company logo to any QR code in Linkly, including mailto QR codes.

Click on the QR code after creating your link to access customization options including logo upload, colors, and styles.

See our guide on [adding logos to QR codes](https://linklyhq.com/support/qr-code-logo) for best practices and troubleshooting tips.

## Related QR code resources

- **[Create QR Codes](https://linklyhq.com/support/create-qr-codes)** - Complete guide to creating dynamic QR codes
- **[Add Logo to QR Code](https://linklyhq.com/support/qr-code-logo)** - Make branded QR codes with logos
- **[SVG QR Codes](https://linklyhq.com/support/qr-code-svg)** - Create scalable vector QR codes
- **[QR Code Analytics](https://linklyhq.com/support/qr-code-analytics)** - Track QR code performance and scans


**Available on:** Starter, Pro, Business, Enterprise plans

---

# Modern Slavery Statement

> Linkly's voluntary statement on modern slavery and human trafficking, covering our commitment, risk profile, supplier expectations, and how to raise a concern.

Source: https://linklyhq.com/support/modern-slavery-statement

# Modern Slavery Statement

Linkly Ltd is committed to ensuring that modern slavery, forced labour, servitude and human trafficking have no place in our business or supply chain. We expect the same commitment from every supplier and contractor we work with.

### Our legal position, stated honestly

Under section 54 of the Modern Slavery Act 2015, the statutory duty to publish an annual slavery and human trafficking statement applies only to organisations with a total turnover of £36 million or more. Linkly Ltd is below this threshold and is therefore not legally required to publish a statement. We publish this one **voluntarily**, as good practice and because our customers' supplier due-diligence processes rightly ask for it.

### Our business and risk profile

Linkly is a small, UK-based digital SaaS business (Linkly Ltd, registered in England & Wales, company number 15327126). Our supply chain is short and almost entirely digital: cloud infrastructure, software tooling, payment processing and professional services, supplied predominantly by large, publicly accountable technology companies that publish their own modern-slavery statements. We have no manufacturing, no physical goods supply chain, and no operations in high-risk sectors or geographies. We assess our modern-slavery risk as **low**, and we keep our controls proportionate to that assessment.

### What we do

- We engage contractors directly, on fair terms, with lawful right-to-work status.
- We favour suppliers who publish their own modern-slavery commitments; our principal infrastructure suppliers (Google, Cloudflare, Amazon, Stripe) all do.
- If a supplier were credibly alleged to be involved in modern slavery, we would investigate and, if the allegation stood, terminate the relationship.

### Raising a concern

Anyone — contractor, supplier, customer or member of the public — who suspects modern slavery in connection with Linkly's business should report it to us at [chris@linklyhq.com](mailto:chris@linklyhq.com). Reports are treated seriously and confidentially, and no one will suffer detriment for raising a genuine concern. Concerns can also be raised with the Modern Slavery & Exploitation Helpline on 08000 121 700.

### Ownership and review

This statement is owned and approved by Chris Muktar, Founder & CEO of Linkly Ltd, and is reviewed annually.

*Last reviewed: August 2026.*

---

# Monthly Email Reports

> Linkly produces automated monthly email reports for your shortened links, showing you the traffic in this month and the previous month.

Source: https://linklyhq.com/support/monthly-email-reports

# Monthly Tracking Reports

Linkly produces automated monthly email reports for your shortened links, showing you the traffic in this month and the previous month.

![Example of a monthly click tracking report](https://linklyhq.com/img/cleanshot-2025-10-02-at-05.39.59-2x.png)

## About emailed click tracking reports

### Which users in the workspace receive the reports?

All users in the workspace receive the report by default.

### What if the workspace has no traffic?

If your workspace has no traffic, the reports won't be sent.

### How do I unsubscribe from monthly click tracking reports?

It is possible to unsubscribe from monthly traffic reports on the 'Users' page.

### What data is included in the traffic reports?

* Click figures are the gross amount, including duplicates and robots. Use Linkly's interface for more granular reports.

* The report contains the previous month's clicks as well as this month's clicks.

**Available on:** Starter, Pro, Business, Enterprise plans

---

# Moving Links Between Workspaces

> Learn about moving Linkly links and domains between workspaces. Understand the process and limitations for migrating your links and traffic history.

Source: https://linklyhq.com/support/moving-links

# Moving Links Between Workspaces

If you would like to move links between workspaces:

* There is no user facing way of migrating links. Please contact us to migrate them for you.
* We can migrate links and domains, but **traffic history cannot be migrated**.
* The migration is irreversible - there is no undo!

## Requesting a workspace merge

Please provide the two workspace IDs you want merged, and the direction of the merge. 

The workspace ID is the first number you see in the URL when you load your dashboard.

## After the merge

* Make sure everything is working as you expect. 
* If you need to adjust subscription plans, please make sure you do this.
* You'll need to manually [add users](https://linklyhq.com/support/add-a-user) if necessary.

---

# One Time Links: Create Single-Use URLs

> Create one time links that expire after a single click. Perfect for secure file sharing, private invitations, and exclusive offers.

Source: https://linklyhq.com/support/one-time-link

# Create One Time Links

## What is a one time link?

A **one time link** is a URL that can only be used once. After the first person clicks it, the link automatically expires and stops working for everyone else.

One time links are ideal for:

- **Secure file sharing** — send a download link that can only be accessed once.
- **Private invitations** — ensure only the intended recipient can use the link.
- **Exclusive offers** — create a discount or promo link limited to one redemption.
- **Confidential documents** — share sensitive information with a self-destructing link.

Linkly's [expiring links](https://linklyhq.com/support/create-expiring-links) feature lets you create one time links by setting a **click limit of 1**. You can also combine this with a date-based expiry for extra control.

When a one time link expires after its single use, it can either redirect to a **different destination** of your choice, or show visitors a "link expired" page.

## How to create a one time link with Linkly

1. **Sign in or sign up to Linkly** — [Create a free account](https://l.linklyhq.com/l/4a) if you don't have one.

2. **Click **Create New Link** from the menu.**

3. **Enter a **Destination** for the link.** — This is the URL visitors will be redirected to on their one allowed click.

4. **Under **Options**, select **Expiry**.** — This section contains all expiry settings, including click limits.

5. **Set the **Click limit** to **1**.** — This makes the link a one time link — it will expire immediately after the first click. You can also optionally set an expiry date as a backup.

6. **Optionally set an **expiry destination**.** — Enter a URL to redirect any subsequent visitors to after the link has been used. If you leave this blank, they will see a "link expired" page instead.

7. **Click **Save Link**.** — Linkly will create your one time link. Share it with your intended recipient — after one click, the link will stop working.

## Frequently asked questions about one time links

### What happens after someone clicks a one time link?

The link expires immediately after the first click. Any subsequent visitors will either be redirected to your expiry destination or see a "link expired" page.

### Can I see who clicked my one time link?

Yes. Linkly records full click analytics including the visitor's location, device, browser, and referrer — even for one time links.

### Can I create a link that allows more than one click?

Yes. You can set the click limit to any number. For example, set it to 10 to create a link that expires after 10 clicks. See [expiring links](https://linklyhq.com/support/create-expiring-links) for more details.

### Can I combine a one time link with a date expiry?

Yes. You can set both a click limit of 1 and an expiry date. Whichever threshold is reached first will trigger the expiry.

### Can I reset or reuse a one time link after it has been used?

Yes. Edit the link and either increase the click limit or remove it entirely. The same short URL will start working again immediately.

### Is the click limit exact?

The click limit is checked before each redirect with a 10 second caching window for performance. For a one time link, this means a second click within 10 seconds of the first may occasionally get through.

### Can I create one time links via the API?

Yes. Set `expiry_clicks` to `1` when creating a link via the API. View our [API documentation](https://linklyhq.com/url-shortener-api-reference) for details.

**Available on:** Pro, Business, Enterprise plans

---

# Password Protected Links

> Learn how to add password protection to your Linkly short links. Require visitors to enter a password before being redirected to the destination URL.

Source: https://linklyhq.com/support/password-protected-links

# Password Protected Links

You can add a password to any Linkly short link. When password protection is enabled, visitors must enter the correct password before being redirected to the destination URL.

Clicks are only recorded after the password is successfully entered, so your analytics stay accurate.

![Password required page shown to visitors of a password protected Linkly link](https://linklyhq.com/img/password-protected-link-visitor.png)

## How to add a password to a Linkly link

1. **Click on the **Links** view.**

2. **Hover over the link you want to protect, and click **Edit**.**

3. **Scroll down to the **Options** section and click **Password Protection**.**

4. **Enter a password in the **Password** field.** — Choose a password you can share with your intended audience. The password is case-sensitive.

5. **Click **Save Link** to apply the password.** — Visitors will now be prompted to enter the password before being redirected.

## How to remove password protection

1. **Click on the **Links** view.**

2. **Hover over the link and click **Edit**.**

3. **Scroll down and click **Password Protection** to expand the section.**

4. **Clear the password field so it is empty.**

5. **Click **Save Link** to remove the password.** — The link will now redirect visitors directly without asking for a password.

## Frequently asked questions

### What do visitors see when they click a password protected link?

Visitors see a branded Linkly page with a password input field. They must enter the correct password and click "Continue" to be redirected to the destination URL.

### Are clicks recorded for password protected links?

Clicks are only recorded after the visitor enters the correct password and is redirected. Visits to the password page itself are not counted as clicks.

### What happens if someone enters the wrong password?

An error message is displayed saying "Incorrect password. Please try again." The visitor can retry as many times as needed.

### Can I change the password on an existing link?

Yes. Edit the link, expand the Password Protection section, change the password, and click Save Link. The new password takes effect immediately.

### How do I share the password with my audience?

You can share the password through any channel you prefer — email, messaging apps, or in person. Only people who know the password will be able to access the destination.

**Available on:** Pro, Business, Enterprise plans

---

# Payment Methods

> Learn about support payment methods for Linkly

Source: https://linklyhq.com/support/payment-methods

# Supported Payment Methods

This document lists the currently **enabled payment methods** for Linkly in Stripe Billing.  
These methods are available for use in subscriptions, invoices, and checkout.

## Enabled payment methods

### Cards
- **Cards** – Supported in all regions

### Digital wallets
- **Alipay** – China  
- **Amazon Pay** – All regions  
- **Apple Pay** – All regions  
- **Google Pay** – All regions  
- **Link** – All regions  
- **Naver Pay** – South Korea  
- **PayPal** – All regions  
- **Revolut Pay** – Europe, United Kingdom  

### Authenticated bank debits
- **Bancontact** – Belgium  
- **iDEAL** – Netherlands  
- **Sofort** – Germany, Austria, Switzerland  

### Bank debits
- **Bacs Direct Debit** – Europe  
- **SEPA Direct Debit** – Europe  

## Notes
- Availability depends on customer location and currency support.  
- Some payment methods may require additional verification or compliance (e.g., SEPA mandates).  
- Payment methods can be managed in the Stripe Dashboard under **Settings → Payment methods**.

---

# Privacy Policy

> Read Linkly's comprehensive privacy policy. Learn how we collect, use, and protect your personal information, and your rights regarding your data.

Source: https://linklyhq.com/support/privacy

# Linkly's Privacy Policy

**Last Updated**: June 2026

Linkly ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our URL shortening and link tracking service.

## 1. Information We Collect

**Account Information**: When you create an account, we collect:
- Name and email address
- Company name (optional)
- Password (encrypted)
- Payment information (processed by Stripe)

**Link Data**: When you use our service, we collect:
- URLs you create and shorten
- Custom domains and branded links
- Link titles and metadata
- Retargeting pixels and tracking tags you configure

**Analytics Data**: When visitors click your links, we collect:
- IP addresses
- Geographic location (country, city)
- Device type and operating system
- Browser type and version
- Browser language preference
- Connection characteristics (TLS handshake metadata)
- Referrer information
- Click timestamps

From these signals we derive a truncated, one-way hashed visitor identifier, used solely to count unique visitors. It cannot be reversed to recover the underlying values, and it involves no cookies or storage on the visitor's device.

**Website Usage**: When you visit our website, we collect:
- Pages viewed and navigation patterns
- Browser and device information
- IP address and location
- Interaction with features and content

**Communications**: We collect information when you:
- Contact our support team
- Subscribe to our newsletter
- Participate in surveys or promotions

## 2. How We Use Your Information

We process your information based on the following legal grounds:

**Contractual Necessity**: To provide our service, including:
- Creating and managing your account
- Processing your shortened links
- Providing click analytics and reporting
- Processing payments
- Providing customer support

**Legitimate Interest**: For business operations, including:
- Improving and optimizing our service
- Preventing fraud and abuse
- Monitoring service performance
- Analyzing usage patterns
- Sending proactive customer success communications based on your account activity
- Using AI-assisted tools to personalise those communications

We may use automated systems, including third-party AI services, to analyse your account activity and generate personalised outreach. No manual review of your links or their destination content is performed for this purpose. You can opt out of these communications at any time; see Section 10.

**Consent**: With your permission, for:
- Marketing communications and newsletters
- Non-essential cookies and tracking
- Beta features and product testing

**Legal Obligation**: To comply with:
- Tax and accounting requirements
- Legal requests and court orders
- Anti-spam and abuse prevention laws

## 3. Data Retention

We retain your information for as long as necessary to provide our service and comply with legal obligations:
- **Account Data**: Retained while your account is active, plus 30 days after deletion
- **Link Data**: Retained while your account is active, plus 30 days after deletion
- **Analytics Data**: Retained for 2 years, then aggregated or deleted
- **Payment Records**: Retained for 7 years for tax purposes
- **Support Communications**: Retained for 3 years
- **Marketing Data**: Until you unsubscribe or request deletion

## 4. How We Share Your Information

We do not sell your personal information. We share data only in the following circumstances:

**Service Providers**: We use trusted third-party services:
- **Stripe**: Payment processing
- **Google**: Website analytics and advertising (Google Analytics, Google Ads)
- **Gigalixir & Google Cloud**: Hosting and infrastructure
- **Cloudflare**: Link redirect infrastructure and DDoS protection
- **Amazon SES**: Transactional emails
- **Anthropic**: AI-assisted generation of customer communications (account activity data only; destination content is not accessed)

**Business Transfers**: If Linkly is acquired or merged, your information may be transferred to the new owner, who must continue to honor this privacy policy.

**Legal Requirements**: We may disclose information to:
- Comply with legal obligations
- Respond to valid legal requests
- Protect our rights and property
- Prevent fraud or abuse

**With Your Consent**: We may share information with other parties when you explicitly consent.

## 5. International Data Transfers

Linkly is based in the United Kingdom. Your information may be transferred to and processed in countries outside the UK/EEA, including the United States. We ensure appropriate safeguards are in place, including:
- Standard Contractual Clauses with service providers
- Data Processing Agreements compliant with GDPR
- Adequacy decisions where applicable

## 6. Your Privacy Rights

Under GDPR and UK data protection law, you have the following rights:

**Right to Access**: Request a copy of your personal data (free of charge)

**Right to Rectification**: Correct inaccurate or incomplete information

**Right to Erasure**: Request deletion of your data (subject to legal retention requirements)

**Right to Restriction**: Limit how we process your data

**Right to Data Portability**: Receive your data in a portable format

**Right to Object**: Object to processing based on legitimate interest or for marketing, including the right to opt out of AI-assisted customer communications

**Right to Withdraw Consent**: Withdraw consent for processing at any time

**Right to Lodge a Complaint**: File a complaint with the [ICO (UK)](https://ico.org.uk) or your local supervisory authority

To exercise any of these rights, contact us using the support widget on our website. We may require identity verification before processing requests.

## 7. Cookies and Tracking

**On Our Website**: We use cookies on linklyhq.com when you use our service:

**Essential Cookies**: Required for the service to function (login sessions, preferences)

**Analytics Cookies**: Google Analytics to understand usage patterns

**Marketing Cookies**: Track campaign effectiveness and retargeting

You can control cookies through your browser settings. Note that blocking cookies may affect service functionality. For more details, see our cookie preferences in your account settings.

**On Your Shortened Links**: We do NOT use cookies to track visitors who click on shortened links created by our customers. Our click analytics are collected server-side without placing cookies on end users' devices.

## 8. Security

We implement industry-standard security measures to protect your data:
- Encryption in transit (TLS/SSL)
- Encryption at rest for sensitive data
- Regular security audits and updates
- Access controls and authentication
- Secure password hashing

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

## 9. Children's Privacy

Linkly is not intended for users under 16. We do not knowingly collect information from children. If you believe we have collected information from a child, contact us immediately.

## 10. Marketing Communications

You can opt out of marketing emails by:
- Clicking "unsubscribe" in any marketing email
- Updating preferences in your account settings
- Contacting support

You will continue to receive essential service-related communications.

## 11. Do Not Track

We currently do not respond to Do Not Track (DNT) browser signals. You can control tracking through cookie preferences and browser settings.

## 12. Changes to This Policy

We may update this privacy policy periodically. We will notify you of significant changes by:
- Posting the updated policy with a new "Last Updated" date
- Sending an email to registered users for material changes
- Displaying a notice on our website

Continued use of Linkly after changes indicates acceptance of the updated policy.

## 13. Contact Us

For privacy-related questions or to exercise your rights, contact us:
- **Support Widget**: Available on our website
- **Mail**: Linkly, 251 Grays Inn Road, London, WC1X 8QT, United Kingdom

For GDPR-specific inquiries, reference our [Data Processing Agreement](https://linklyhq.com/support/data-processing-agreement).

## 14. Supervisory Authority

If you're unhappy with how we handle your data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):
- **Website**: [ico.org.uk](https://ico.org.uk)
- **Phone**: 0303 123 1113

---

# Purchase a Managed Domain with Linkly

> Learn how to purchase a managed domain directly from Linkly.       Simplify your [custom URL shortener](/blog/how-to-create-a-custom-url-shortener) setup and create branded short links with ease.

Source: https://linklyhq.com/support/purchase-domains

# Purchase a Managed Domain from Linkly

Purchasing a domain from Linkly allows you to focus on created branded shortlinks without any configuration work.

Domain purchasing is available on plans, including the free plan.

## How to purchase a domain with Linkly

1. **Click 'Domains' in the left-hand menu**

2. **Select 'buy a domain'** — You can also attach a domain you already own to Linkly.

3. **Search for the domain you would like to purchase** — We offer most major TLDs.

Click 'Purchase'

4. **Fill in who will be the legal registrant for this domain** — This is who will be legally responsible for this domain, and will be reflected on the WHOIS database.

It is vital that the email address you supply here is able to receive mail.

5. **Pay for your domain** — It takes about 30 minutes for a domain to become active.

No refunds available for domains purchased.

6. **Keep an eye out for verification emails** — For most domains, you will receive an email from the registrar (not Linkly) requesting confirmation of this email address.

If you do not respond to this email within 15 days, your domain will be suspended.

It is vital you verify your email when requested to do so.

## Terms and conditions of Linkly managed domains

* Domains purchases are not refundable under any circumstance, and are not covered by [Linkly's refund policy](https://linklyhq.com/support/refund-policy).
* Linkly will register and maintain the domain on your behalf.
* Use of a domain is subject to [Linkly's acceptable use policy](https://linklyhq.com/support/anti-spam).
* Linkly is not liable and provides no guarantees or warranties for any issues with domain registration, renewal, lapsing.
* Linkly will manage the DNS for your domain; you are not able to add/remove your own records, and we are not able to add custom records on your behalf.
* Linkly reserves the right to adjust the renewal price of a domain. We will give at least 30 days notice of any price changes.
* You may receive emails from the registrar to validate your email address and identity. You are required to do this for the domain to not be suspended.
* You may transfer a domain out of Linkly. If you would like to do this, contact us. Domains must be at least 60 days old before they can be transferred.

## Frequently asked questions

### How long does it take for my domain to become active?

Once registered, it takes about 30 minutes for the registration to become fully active.

### How long do registrations last for?

Domain registrations last for one year, and are billed annually.

### What happens if my card is unable to be billed?

We will retry your card for 7 days. 

If we are unable to charge your card, your registration will be cancelled.

### Who is the legal registrant of the domain?

You are the legal registrant of the domain. Linkly will register and manage this domain on your behalf, however your email address is listed on the WHOIS database.

### Can I transfer the domain to another service?

Yes. Please contact us to transfer your domain to another registrar.

Please note, domains need to be at least 60 days old before they can be transferred.

### What is your refund policy for domains?

We do not provide refunds for domain purchases.

### Who is the registrar of the domain?

Our upstream registrar is Google Cloud Domains/Squarespace.

---

# QR Code Analytics

> Learn how to track QR code scans with Linkly. Get detailed analytics on your QR code performance, including location, device, and ISP data.

Source: https://linklyhq.com/support/qr-code-analytics

# QR Code Analytics

Normal [QR codes](https://linklyhq.com/support/create-qr-codes) by themselves do not have any tracking built in to them. There's no way to track them on their own. 

In order to track scans on QR codes, you'll need additional software, either something like Linkly,  Google Analytics 4 or both. Linkly can send tracking data directly to Google Analytics.

Typically, the best way to do it is to use a specialized platform like Linkly. 

Linkly allows you to create **as many QR codes as you need**.

## How to track QR codes in analytics & Google Analytics

1. **Create a Linkly QR Code** — Sign up for Linkly if you haven't already.

Click **Create New Link** in the left sidebar and enter the destination.

Your link will automatically save, and you'll see a branded QR code appear in the right hand side.

2. **Click the QR code** — This will open a pop-up showing your QR code. 

You can customize the background color, foreground color, or download it as a high-resolution PNG or SVG file, which is suitable for printing.

3. **Optional: Add UTM tags to see your data in Google Analytics** — Linkly uses [UTM tags](https://linklyhq.com/support/google-analytics-utm-tag-builder) to send data to Google Analytics.

4. **Scan your QR code with your phone** — This will generate some traffic you can see on the traffic reports.

5. **Close the QR code popup and click 'Report'** — This will show the traffic reports for the link.

You can see:

* Country
* Destination URL
* Platform - e.g. iPhone or Android
* ISP

Referrers are always blank for QR code scans.

## Customise your QR code domain

QR codes created on Linkly use our domain, so users will see \`qr-linkly.link\` or similar when scanning.

We always recommend users [attach their own domain](https://linklyhq.com/support/custom-domain) to Linkly, as this makes QR codes have your branding, reduces scanning issues, and allows you to move your QR codes to another service if you would like to leave Linkly.

## Frequently asked questions

### How many QR codes can I create on Linkly's Free Plan?

You can create up to 500, and track 500 scans per month across all QR codes.

### Can I track my QR code in Google Analytics?

Yes, you can track QR code scans at Google Analytics by using [UTM tags](https://linklyhq.com/support/google-analytics-utm-tag-builder).

## Related QR code resources

- **[Dynamic QR Code Generator](https://linklyhq.com/features/qr-code-generator)** - Why Linkly QR codes stay editable and trackable after printing
- **[Create QR Codes](https://linklyhq.com/support/create-qr-codes)** - Complete guide to creating dynamic QR codes
- **[Add Logo to QR Code](https://linklyhq.com/support/qr-code-logo)** - Make branded QR codes with logos
- **[SVG QR Codes](https://linklyhq.com/support/qr-code-svg)** - Create scalable vector QR codes
- **[Email QR Codes](https://linklyhq.com/support/mailto-qr-codes)** - Generate QR codes for email links


**Available on:** Starter, Pro, Business, Enterprise plans

---

# QR Code Generator API - Generate QR Codes via URL

> Generate dynamic QR code images by appending .qr.png to any short link. Customize colors, logos, styles, and size with query parameters. No authentication required.

Source: https://linklyhq.com/support/qr-code-generator-api

# QR Code Generator API

Generate QR code images by appending `.qr.png` to any Linkly short link. No authentication or API key required.

The image is returned as a **PNG** with all saved QR code styles applied, including custom colors, dot patterns, eye styles, and logos.

![Add .qr.png to any Linkly link to get the QR code, served as a PNG](https://linklyhq.com/img/cleanshot-2026-03-06-at-12.52.57.png)

## Basic usage

Append `.qr.png` to any Linkly short link:

```
https://linkly.link/2W6Z9.qr.png
```

This returns a 1024x1024 PNG image of the QR code. If you've customized the QR code's colors, style, or logo in Linkly, those styles are automatically applied.

### Example

Embed a QR code in an HTML page:

```html
<img src="https://linkly.link/2W6Z9.qr.png" alt="QR Code" />
```

Or use it in an email template, a PDF, or any system that supports image URLs.

## Style parameters

Pass query parameters to override the link's saved QR styles or change the image size:

```
https://linkly.link/2W6Z9.qr.png?qrStyle=dots&fgColor=%23009eff&size=2048
```

| Parameter | Description | Example |
|-----------|-------------|---------|
| **size** | Image size in pixels (100–2048) | `1024` |
| **fgColor** | Foreground color (hex, URL-encoded) | `%23009eff` |
| **bgColor** | Background color (hex, URL-encoded) | `%23ffffff` |
| **qrStyle** | Module style | `squares`, `dots`, or `fluid` |
| **eyeStyle** | Eye pattern style | `square` or `rounded` |
| **eyeColorInner** | Inner eye color (hex) | `%23ff0000` |
| **eyeColorOuter** | Outer eye color (hex) | `%230000ff` |
| **logoImage** | URL of logo image | `https://example.com/logo.png` |
| **logoWidth** | Logo width in pixels | `60` |
| **logoHeight** | Logo height in pixels | `60` |
| **logoPadding** | Padding around logo in pixels | `10` |
| **logoStyle** | Logo padding shape | `square` or `circle` |
| **quietZone** | Padding around the QR code in pixels (0–200) | `50` |

Note: hex colors must be URL-encoded — use `%23` in place of `#` (e.g. `%23ff0000` for `#ff0000`).

Logo dimensions are automatically scaled to match the requested image size.

The `quietZone` adds whitespace padding around the entire QR code, filled with `bgColor`. This is useful when printing QR codes on dark backgrounds — without it, the positioning eyes sit flush against the edge and may not scan reliably. For example, `quietZone=50&bgColor=%23ffffff` adds a 50-pixel white border.

## Setting styles via the link API

You can save QR code styles to a link when creating or updating it via the [Link Shortening API](https://linklyhq.com/support/link-shortening-api). Pass a `qr_styles` JSON object with any of the style keys listed above:

```json
{
  "api_key": "your_api_key",
  "workspace_id": 1234,
  "url": "https://example.com",
  "qr_styles": {
    "fgColor": "#009eff",
    "bgColor": "#ffffff",
    "qrStyle": "dots",
    "eyeStyle": "rounded",
    "logoImage": "https://example.com/logo.png",
    "logoWidth": 60,
    "logoHeight": 60,
    "logoPadding": 10,
    "logoStyle": "circle",
    "quietZone": 50
  }
}
```

Once saved, these styles are automatically applied whenever you request the `.qr.png` image — no query parameters needed.

## How styles are applied

QR code styles are resolved in the following order:

1. **Default styles** — Black foreground on transparent background, square modules, 1024px
2. **Saved styles** — Any customizations you've made in the QR code editor or set via the Link API are stored with the link
3. **Query parameter overrides** — Override individual styles per request via URL parameters

When a logo is present, Linkly automatically uses **high error correction (Level H)** to ensure the QR code remains scannable.

### Rate limits

The endpoint is rate limited to **5 requests per second** per IP address. Images are cached for 5 minutes, so repeated requests for the same QR code are served quickly.

## Response

A successful request returns a `200` status with `Content-Type: image/png` and the PNG image data as the response body.

Error responses return JSON:

```json
{"error": "Rate limit exceeded"}
```

## QR code generator API FAQ

### Do I need an API key to get a QR code image?

No. Simply append `.qr.png` to your short link URL. This is public and requires no authentication.

### Can I embed the QR code image in emails or webpages?

Yes. The `.qr.png` URL is designed for embedding. Use it as an `<img>` source in HTML emails, webpages, PDFs, or any system that supports image URLs.

### Are custom colors and logos included?

Yes. QR codes are rendered with all saved styles, including custom colors, dot/fluid patterns, eye styles, and logos. You can also override any style with query parameters.

### What size are the generated images?

The default size is 1024x1024 pixels. You can specify a custom size from 100 to 2048 pixels using the `size` query parameter, e.g. `ABC123.qr.png?size=2048`.

### Is there a rate limit?

Yes. The endpoint is rate limited to 5 requests per second per IP address. If you exceed this, you'll receive a 429 status code.

### Can I set QR code styles via the API?

Yes. Pass a `qr_styles` object when creating or updating a link via the Link Shortening API. The saved styles are automatically applied when you request the `.qr.png` image. See the Setting Styles via the Link API section above.

### Can I generate QR codes in SVG format?

Not yet. The API currently supports PNG format only. SVG support may be added in the future.

## Related resources

- **[Create QR Codes](https://linklyhq.com/support/create-qr-codes)** - How to create and customize QR codes in Linkly
- **[Add a Logo to a QR Code](https://linklyhq.com/support/qr-code-logo)** - Create branded QR codes with your company logo
- **[SVG QR Codes](https://linklyhq.com/support/qr-code-svg)** - Download QR codes in scalable vector format
- **[Link Shortening API](https://linklyhq.com/support/link-shortening-api)** - Create and manage links programmatically
- **[Analytics API](https://linklyhq.com/support/analytics-api)** - Export click data and traffic reports


**Available on:** Pro, Business, Enterprise plans

---

# How to Add a Logo to a QR Code - Free Custom QR Generator

> Learn how to create custom branded QR codes with logos using Linkly's free QR generator. Step-by-step guide with best practices, troubleshooting tips, and design recommendations.

Source: https://linklyhq.com/support/qr-code-logo

# How to Add a Logo to a QR Code

Create professional **custom QR codes with your logo** using Linkly's free QR code generator.

Whether you're building brand recognition, running marketing campaigns, or creating branded materials, adding a logo to your QR code helps maintain brand consistency while providing dynamic, trackable links.



![Add a logo to a QR code using Linkly](https://linklyhq.com/img/cleanshot-2025-09-24-at-13.50.02.png)

## How to add a logo to a QR code in Linkly

1. **Create a New Link in Linkly and set the destination** — Start creating your **custom branded QR code** with Linkly's free QR code generator. Our free plan includes all customization features with up to 500 QR code scans per month.

Enter your destination URL. Linkly will immediately preview the QR code for you.

2. **Click the QR code to edit it** — Access the QR code customization panel to add your logo and personalize your branded QR code design.

3. **Upload the logo, select your style, color and settings** — Customize your **QR code with logo** using these options:

* **QR Style** - Choose between Squares, Dots or Fluid patterns for unique branded QR codes
* **Eye Style** - Square or Rounded corner patterns
* **Color** - Match your brand colors for consistency
* **Eye Color** - Customize inner and outer eye colors separately
* **Logo image** - Upload your company logo (PNG with transparency recommended)
* **Logo size** - Adjust between 10-20% for best scanning reliability
* **Logo padding** - Add space around your logo

4. **Download your high-resolution QR code, ready for printing** — Export your **custom QR code with logo** as a **PNG** file with transparent background support.

QR codes export at high resolution, perfect for both digital and print applications.

5. **Test your QR Code** — **Critical**: Always test your branded QR code before mass production or distribution.

Testing checklist: - Scan with multiple devices (iPhone, Android) - Test at various distances - Verify the destination URL is correct - Check scanning in different lighting conditions

If scanning issues occur, reduce the logo size incrementally until reliable scanning is achieved. Most **QR codes with logos** work best when the logo occupies 10-20% of the total area.

## Logo requirements and technical specifications

For optimal QR code scanning and visual quality, follow these specifications:

### File format requirements
- **Recommended formats**: PNG with transparent background
- **Acceptable formats**: JPEG (for logos with solid backgrounds)
- **File size**: Keep under 1MB

### Design considerations
- **Transparency**: Use transparent backgrounds for seamless integration
- **Aspect ratio**: Square logos (1:1) work best
- **Color contrast**: Ensure high contrast between logo and QR code
- **Simplicity**: Simple logos with clear shapes scan better than complex designs


## Best practices for QR codes with logos

### Design best practices

#### Logo placement and size
- **Center placement**: Always position logos in the center for balanced aesthetics
- **10-20% rule**: Keep logo size between 10-20% of total QR code area
- **Padding**: Maintain clear space around the logo to ensure scanning

#### Color selection
- **High contrast**: Use dark colors on light backgrounds (minimum 40% contrast)
- **Brand alignment**: Match QR code colors to brand guidelines
- **Avoid gradients**: Solid colors scan more reliably than gradients

#### Testing protocol
1. Test with multiple devices (iOS and Android)
2. Test at different distances (6 inches to 3 feet)
3. Test in various lighting conditions
4. Test both printed and digital versions

### Use case examples

#### Marketing campaigns
- **Business cards**: Add branded QR codes linking to vCard or LinkedIn
- **Product packaging**: Link to product information, manuals, or reviews
- **Event materials**: Dynamic QR codes for schedules, maps, or registration

#### Restaurant and retail
- **Menu QR codes**: Update menus without reprinting
- **Loyalty programs**: Track customer engagement with analytics
- **Special offers**: Time-limited promotions with dynamic updates

#### Real estate
- **Property listings**: QR codes on signs with virtual tours
- **Brochures**: Link to additional photos and information
- **Open house registration**: Capture leads with trackable QR codes



## Troubleshooting guide

### Common issues and solutions

#### QR code won't scan

**Problem**: Scanner can't read the QR code
**Solutions**:
- Reduce logo size to under 20% of QR code area
- Increase contrast between foreground and background
- Remove complex patterns or gradients
- Ensure minimum size of 2x2 cm for printed codes

#### Logo appears pixelated

**Problem**: Logo quality is poor in final QR code
**Solutions**:
- Upload higher resolution logo (minimum 500x500 pixels)
- Use PNG format with transparent background
- Avoid upscaling small images
- Consider vector format (SVG) for best quality

#### Scanning works on some devices only

**Problem**: Inconsistent scanning across devices
**Solutions**:
- Test with native camera apps (iOS 11+, Android 9+)
- Ensure adequate lighting when scanning
- Clean camera lens on testing devices
- Verify QR code isn't too small or too large for camera frame

#### Print quality issues

**Problem**: Printed QR codes look different from digital version
**Solutions**:
- Export at highest resolution (1000x1000)
- Print at minimum 300 DPI
- Test print on intended paper stock
- Add white border (quiet zone) around QR code

### Advanced optimization

#### Error correction levels
Linkly uses high error correction (Level H - 30%) allowing:
- Better logo integration
- Damage tolerance for printed materials
- Reliable scanning in suboptimal conditions

## Frequently asked questions

### My QR code isn't scanning?

Several factors can affect QR code scanning:
1. **Logo size**: Reduce the logo to 10-20% of the QR code area 
2. **Contrast**: Ensure high contrast between foreground and background colors 
3. **Error correction**: Linkly uses high error correction, but extreme customization can still impact scanning 
4. **Testing devices**: Test on multiple devices and QR scanner apps 
5. **Print quality**: For printed codes, use at least 300 DPI resolution

### Can I change the destination afterwards?

Yes! Linkly's QR codes are [**dynamic QR codes**](https://linklyhq.com/features/qr-code-generator), meaning you can:
- Change the destination URL anytime 
- Update links even after printing 
- Redirect to different pages for A/B testing 
- Set up temporary campaigns without reprinting

### Can I see analytics for my QR code?

Yes. Linkly provides comprehensive QR code analytics including:
- Total scans and unique visitors 
- Geographic location data 
- Device and browser types 
- Scan dates 
- Referrer information

### What's the difference between static and dynamic QR codes?

**Static QR codes** encode the destination directly and cannot be changed.

**Dynamic QR codes** (like Linkly's) use a short URL that redirects to your destination, allowing you to: 

- Change destinations without reprinting 
- Track analytics 
- Add retargeting pixels 
- Schedule different destinations

### What logo size works best for QR codes?

The optimal logo size is 10-20% of the total QR code area. 

This maintains:

- Reliable scanning across all devices 
- Clear brand visibility 
- Balance between branding and functionality

Linkly's editor shows a preview to help you find the perfect size.

### Can I use colored QR codes with logos?

Yes! Colored QR codes work well when you:

- Maintain at least 40% contrast between colors 
- Avoid inverted colors (light foreground on dark background) 
- Test thoroughly before printing 
- Use brand colors that complement your logo

### Is there a limit to how many QR codes I can create?

Linkly's free plan includes: 

- Unlimited QR code creation 
- Up to 500 scans per month 
- Full customization features 
- Complete analytics

Paid plans offer unlimited scans and additional features.

### What file formats can I download my QR code in?

Linkly exports QR codes with logos as **PNG** files with transparent background support, which works great for both digital use and print materials.

## Related QR code resources

- **[Create QR Codes](https://linklyhq.com/support/create-qr-codes)** - Learn the basics of creating dynamic QR codes
- **[SVG QR Codes](https://linklyhq.com/support/qr-code-svg)** - Generate scalable vector QR codes for print (without logos)
- **[QR Code Analytics](https://linklyhq.com/support/qr-code-analytics)** - Track scans, locations, and device data
- **[Email QR Codes](https://linklyhq.com/support/mailto-qr-codes)** - Create QR codes that open email composers
- **[QR Code Generator API](https://linklyhq.com/support/qr-code-generator-api)** - Generate QR codes with logos via URL or API
- **[Domain Favicons](https://linklyhq.com/support/favicon)** - Add your logo to browser tabs for consistent branding across all touchpoints


**Available on:** Starter, Pro, Business, Enterprise plans

---

# How to Create a QR Code SVG - Vector QR Codes Guide (2026)

> Learn how to create scalable QR code SVGs with Linkly. Discover the benefits of vector QR codes vs raster images, perfect for print and web design projects.

Source: https://linklyhq.com/support/qr-code-svg

# How to Create a QR Code SVG

Create **scalable vector QR codes** using Linkly's SVG export feature. Vector QR codes offer superior quality for print materials, web design, and professional branding applications where crisp, scalable graphics are essential.



![Creating SVG QR Codes with Linkly](https://linklyhq.com/img/cleanshot-2025-09-24-at-19.22.12-2x.png)

## SVG vs raster QR codes: Understanding the difference


### SVG (vector) QR codes

**Scalable Vector Graphics** are mathematical descriptions of shapes and lines, offering several advantages:


#### Benefits of SVG QR codes:

- **Infinite scalability** - No quality loss at any size

- **Small file sizes** - Efficient mathematical descriptions

- **Crisp edges** - Perfect for logos, business cards, and signage

- **Print-ready** - Ideal for high-resolution printing

- **Web optimized** - Fast loading and retina-ready

- **Editable** - Can be modified with design software


### Raster (PNG/JPEG) QR codes

**Raster images** are pixel-based and better suited for certain applications:


#### Benefits of raster QR codes:

- **Logo support** - Can embed company logos and images

- **Color gradients** - Support complex color schemes

- **Photo integration** - Better for photographic backgrounds

- **Universal compatibility** - Supported everywhere


#### Limitations of raster images:

- **Fixed resolution** - Quality degrades when scaled up

- **Larger file sizes** - Especially at high resolutions

- **Pixelation** - Visible pixels when enlarged



## How to create an SVG QR code in Linkly

1. **Create a New Link in Linkly** — Start by creating a new link in your Linkly dashboard. Enter your destination URL and any custom settings you need for tracking or redirection.
Click **Save Link** when completed.

2. **Click the QR code to edit it** — Access the QR code customization panel where you can choose between raster and vector formats.

3. **Select 'Vector' format** — In the QR code editor, choose **Vector** format instead of Raster.
**Note**: Vector QR codes do not support logo embedding. If you need a logo, use the Raster format instead.
You can still customize: - Foreground color

4. **Download your SVG QR Code** — Once you've selected Vector format, download your QR code as an SVG file.
Your **scalable vector QR code** is now ready for: - Print materials at any size - Web design projects - Professional branding - High-resolution displays

## When to use SVG vs raster QR codes

### Use SVG QR codes for:
- **Print materials** - Business cards, brochures, posters
- **Large format printing** - Banners, signs, vehicle graphics
- **Web design** - Websites requiring crisp graphics
- **Professional branding** - Clean, minimalist designs
- **Technical documentation** - Manuals, specifications
- **Scalable applications** - Unknown final size requirements

### Use raster QR codes for:
- **Logo integration** - Branded QR codes with company logos
- **Marketing campaigns** - Complex visual designs
- **Social media** - Posts with photographic backgrounds
- **App interfaces** - Fixed-size implementations
- **Email signatures** - Standard resolution requirements



## Best practices for SVG QR codes

### Design considerations
- **High contrast** - Use dark foreground on light background
- **Simple colors** - Avoid gradients (not supported in SVG format)
- **Test scanning** - Verify readability across devices
- **Quiet zone** - Maintain clear space around the QR code

### Technical specifications
- **File format** - .svg (Scalable Vector Graphics)
- **Color mode** - RGB for digital, CMYK for print
- **Minimum size** - 2cm x 2cm for reliable scanning
- **Maximum scaling** - Unlimited without quality loss

### Print guidelines
- **Resolution independence** - SVGs scale to any DPI
- **Bleed area** - Add 3mm bleed for professional printing
- **Paper quality** - Use matte or uncoated paper for best scanning
- **Color accuracy** - Test colors on target printing system




## Frequently asked questions

### Can I add a logo to an SVG QR code?

No, SVG (vector) QR codes do not support logo embedding. Logos require raster image processing which isn't available in vector format.
If you need a logo in your QR code, use the **Raster format** instead, which supports PNG and JPEG downloads with logo integration.

### What's the difference between SVG and PNG QR codes?

**SVG QR codes** are vector-based and infinitely scalable without quality loss, making them perfect for print and large displays. However, they don't support logos.
**PNG QR codes** are raster-based with fixed resolution but support logo embedding, gradients, and complex designs. Choose based on your specific needs.

### Can I edit an SVG QR code after downloading?

Yes! SVG files can be edited with vector graphics software like:
- Adobe Illustrator - Inkscape (free) - Sketch - Figma
You can modify colors, add text, or integrate the QR code into larger designs while maintaining scalability.

### What size should I make my SVG QR code for printing?

SVG QR codes are resolution-independent, so size depends on your specific use case:
- **Business cards**: 1.5-2cm minimum - **Flyers/brochures**: 2-3cm recommended - **Posters**: 5-10cm for visibility - **Banners**: 15-30cm depending on viewing distance
Always test scanning at your target size before final printing.

### Do SVG QR codes work on all devices?

Yes, SVG QR codes scan identically to raster QR codes. The scanning technology reads the pattern regardless of whether it's vector or raster format.
However, some older design software may not support SVG files. Most modern browsers, design tools, and printers fully support SVG format.

### Are SVG QR codes better for websites?

SVG QR codes are excellent for websites because they:
- Load faster than high-resolution raster images - Look crisp on retina displays - Scale perfectly for responsive design - Have smaller file sizes - Are SEO-friendly (can include alt text)

### Can I convert my existing raster QR code to SVG?

You cannot directly convert a raster QR code to true vector format without losing quality. The best approach is to:
1. Go back to your original link in Linkly 2. Access the QR code editor 3. Switch to Vector format 4. Download the new SVG version
This ensures you get a true vector QR code rather than a converted raster image.

### What colors work best for SVG QR codes?

For optimal scanning and print quality:
- **Black on white** - Highest contrast and reliability - **Dark blue on white** - Professional and scannable - **Dark colors on light backgrounds** - Maintain 70%+ contrast - **Avoid gradients** - Not supported in vector format - **Test thoroughly** - Verify scanning before mass production

## Related QR code resources

- **[Dynamic QR Code Generator](https://linklyhq.com/features/qr-code-generator)** - Why Linkly QR codes stay editable and trackable after printing
- **[Create QR Codes](https://linklyhq.com/support/create-qr-codes)** - Get started with dynamic QR codes
- **[Bulk QR code export](https://linklyhq.com/release-notes/bulk-qr-code-export)** - Download SVG or PNG QR codes for many links at once
- **[Add Logo to QR Code](https://linklyhq.com/support/qr-code-logo)** - Create branded QR codes with logos (raster format)
- **[QR Code Analytics](https://linklyhq.com/support/qr-code-analytics)** - Monitor QR code performance
- **[Email QR Codes](https://linklyhq.com/support/mailto-qr-codes)** - Generate mailto QR codes
- **[QR Code Generator API](https://linklyhq.com/support/qr-code-generator-api)** - Generate QR codes via URL or API


**Available on:** Starter, Pro, Business, Enterprise plans

---

# Refund Policy

> Read Linkly's refund policy for paid accounts and managed domains. Understand our 30-day guarantee, unintended renewals, and annual plan terms.

Source: https://linklyhq.com/support/refund-policy

# Linkly's Refund Policy

## What you are signing up to

Linkly is a subscription service that offers monthly & annual plans. 

Linkly's pricing plans are based on click volume only.

Pricing is based on click volume.

Unused clicks do not roll over to the next billing period.

If you exceed your plan limits, you will be automatically upgraded to the next available plan, on a pro-rated basis. You may downgrade your plan, which will take effect from the next billing date.

You can cancel at any time.

## No questions asked, 30 day guarantee

For new customers in their first billing month, Linkly will always refund the first month for any reason, so long as the refund request is received within 30 days and the user is cancelling a plan.

Domains are not refundable.

## Unintended renewals

If your plan renews automatically, and you didn't intend it to, you may request a cancellation of a subscription and a refund of the last charge. You must request this within 5 days of the charge, and there must be less than 1000 clicks of usage on the account.

Your links and data will be migrated to the [free plan](https://linklyhq.com/support/free-plan). 

## Unused monthly plans

A full refund of up to 3 most recent charges if there was no usage during those months. You must contact support within 3 months of your last charge.

## Annual plans

If you are cancelling a plan, Linkly will refund an annual plan for any reason, if the request is received within 30 days of the charge. It is not possible to request a refund on an annual plan after this point.

## Account downgrades

Downgrades are processed at the end of the billing cycle. We do not offer refunds or credits for account downgrades.

## Refunds of VAT

We do not charge VAT where a valid VAT number was provided at the time of purchase.

We cannot retrospectively adjust or refund transactions to remove VAT after they have been issued.

## Domains purchased through Linkly

Domains purchased through Linkly are not refundable for any reason.

---

# Share Public Link Analytics — Send a Read-Only Stats URL

> Share Linkly's click analytics with clients or teammates via public links, password-protected reports, or shared dashboards. Step-by-step with screenshots.

Source: https://linklyhq.com/support/share-analytics

# Share a Linkly Link's Analytics

You can share a link's individual analytics with a public-facing analytics view.

When enabled, a user can attach `.stats` to any Linkly link and see the number of clicks on that link.

This is different from [inviting a user](https://linklyhq.com/support/add-a-user) to your workspace. They won't be able to see the stats on any other links.

## How to enable sharing on your link analytics

1. **Edit your link.**

2. **Expand the **Public analytics** section.** — Turn on **Enable public analytics**.

3. **Save your link.** — The link to the public analytics will be visible on the link details page after you save your link.

## Sharing analytics FAQs

### What can people see on the public analytics page?

The public analytics page shows the total number of clicks on the link. It does not reveal any other links in your workspace or detailed visitor information.

### Can I disable public analytics after enabling it?

Yes. Edit your link and toggle the **Shareable Analytics Dashboard** switch off. The public analytics URL will immediately stop working.

### Do I need to share my Linkly login to share analytics?

No. The public analytics URL can be viewed by anyone with the link, without logging in. This is useful for sharing stats with clients or partners.

**Available on:** Business, Enterprise plans

---

# What Is a Shortened URL? Definition, Examples & How-To

> Discover what shortened URLs are and how to create them with Linkly. Enhance user experience, track clicks, and boost engagement with branded short links.

Source: https://linklyhq.com/support/shortened-url

# Shortened URLs: What They Are & How to Create

A **shortened URL** is a reduced version of a longer URL made through a URL shortening service, which not only makes the link more manageable but also **tracks the interaction** with that link.

Shortened URLs have become an indispensable tool for businesses looking to streamline how they share and track their online content. 

Branded short-links can dramatically increase the engagement of online content.

## Why use shortened URLs?

Shortened URLs offer several advantages that make them a critical element in digital marketing strategies:

* **Improved User Experience**: Short URLs are easier to read, copy, paste, and share, which enhances the overall user experience.
* **Increased Engagement**: They are less intimidating than long URLs and can significantly increase click-through rates.
* **Enhanced Aesthetic Appeal**: Short links look cleaner and are more visually appealing in texts, emails, and social media posts.
* **Detailed Tracking and Analytics**: Shortening services like Linkly provide data on clicks, which helps marketers measure the effectiveness of different content and strategies.

## How to create shortened URLs with Linkly

1. **Sign Up or Log In** — First, access your Linkly account. If you don’t have one, signing up is free.

2. **Create a New Link** — In your dashboard, click on "**Create Link**".

3. **Enter Your Long URL** — Paste the URL you want to shorten in the **Destination** box.

4. **Customize** — Although optional, you can customize the slug at the end of the shortened URL to make it relevant or memorable by [attaching a custom domain](https://linklyhq.com/support/custom-domain).

5. **Create and Deploy** — Once your URL is set, save the link. Linkly then generates a shortened URL that you can use across your marketing channels.

6. **Track Performance** — Monitor the performance of your shortened URL directly from your Linkly dashboard, where you can see data like number of clicks, geographic information of the users, and more.

## FAQ for shortened URLs with Linkly

### What is a shortened URL?

A shortened URL is a compact version of a regular URL created through a URL shortening service. These are typically used in contexts where space is limited, such as Twitter posts, or when the URL needs to be memorable.

### How do I track the clicks on my shortened URLs?

Linkly provides detailed analytics for each shortened URL, which include tracking the number of clicks, the geographical locations of the users, and the referral sources.

### Can I customize my shortened URL?

Yes, Linkly allows you to customize the slug of the shortened URL, making it not only shorter but also tailored to your branding or specific campaign needs. [Attach a domain to customize your URL](https://linklyhq.com/support/custom-domain).

### Is there a limit to how many URLs I can shorten with Linkly?

The number of URLs you can shorten with Linkly typically depends on the type of account or subscription plan you have.

Check our [pricing](https://linklyhq.com/pricing) or subscription plans for detailed information on limits and features.

### What should I consider when creating a shortened URL?

It’s important to ensure that the URL is memorable and relevant to your content or campaign. Avoid using generic short URLs; instead, customize them to reflect your brand or the specific action you want users to take.

### Are shortened URLs secure?

Linkly ensures that all shortened URLs are secure. However, it’s crucial to only click on shortened URLs from trusted sources, as cybercriminals can use similar tools to disguise malicious links.

### Can I shorten thousands of links?

Yes, you can shorten thousands (or indeed many millions of links) using our [bulk upload](https://linklyhq.com/support/bulk-link-import) or [API](https://linklyhq.com/support/api).

## Conclusion

Shortened URLs are more than just a convenience; they are a powerful tool in digital marketing, enhancing the accessibility and trackability of your online content. With Linkly, creating and managing shortened URLs is simple and effective, allowing businesses to boost their engagement and gather valuable insights into their marketing strategies. By integrating Linkly’s shortened URLs into your digital communication, you can ensure a smoother and more productive interaction with your audience.

---

# Skip Social Crawler Tracking

> Control whether social media crawler visits are recorded in your analytics. Skip tracking from Facebook, X, LinkedIn, and Google to keep metrics focused on real visitors.

Source: https://linklyhq.com/support/skip-social-crawler-tracking

# Skip Social Crawler Tracking

When you share links on social media, platforms like Facebook, X, and LinkedIn automatically fetch your links to generate previews. By default, these crawler visits are recorded in your analytics.

**Skip social crawler tracking** lets you exclude these automated visits from your analytics, so your click counts reflect only human visitors.

## How it works

| Setting | Crawlers can access | Clicks recorded | Previews work |
|---------|---------------------|-----------------|---------------|
| Disabled (default) | ✅ Yes | ✅ Yes | ✅ Yes |
| Enabled | ✅ Yes | ❌ No | ✅ Yes |

When enabled, social crawlers still access your links and generate previews — they just aren't recorded in your analytics or counted toward your click limits.

## Detected platforms

The following are recognised as social media crawlers:

* **Facebook** — FacebookExternalHit, Facebot
* **X** — Twitterbot
* **LinkedIn** — LinkedIn Corporation
* **Google** — Googlebot, APIs-Google, AdsBot-Google
* **YouTube** — Youtube, LLC

Detection uses both user agent strings and ISP lookup.

## Interaction with bot blocking

If you also use the "Block bots & spiders" feature:

| Block bots | Skip tracking | Social crawlers | Clicks recorded |
|------------|---------------|-----------------|-----------------|
| ❌ Off | ❌ Off | ✅ Allowed | ✅ Yes |
| ❌ Off | ✅ On | ✅ Allowed | ❌ No |
| ✅ On | ❌ Off | ❌ Blocked | — |
| ✅ On | ✅ On | ✅ Allowed | ❌ No |

Enabling both features blocks other bots while allowing social crawlers through without recording their visits.

## When to enable

**Enable for most links** — Cleaner analytics, accurate conversion metrics, and reduced database usage.

**Disable temporarily** when debugging social sharing issues, so you can verify crawlers are accessing your links.

![Ignore social media crawlers for tracking purposes](https://linklyhq.com/img/cleanshot-2026-03-12-at-08.40.10-2x.png)

## Frequently asked questions

### Will this affect link previews on social media?

No. Social media platforms can still access your links and generate previews. This only affects whether those visits are recorded in your analytics.

### Do social crawler visits count against my click limit?

When skip tracking is enabled, social crawler visits do not count against your click limit.

### How is this different from the Filter Robots button?

The **Filter Robots** button hides bot traffic from your analytics view, but the data is still recorded. **Skip social crawler tracking** prevents recording altogether.

### Can I enable this for some links but not others?

Yes. The setting is per-link, and you can set a workspace default for new links.

### Will this make my analytics more accurate?

Yes. By excluding automated crawler traffic, your click counts better reflect actual human visitors.

**Available on:** Starter, Pro, Business, Enterprise plans

---

# Subprocessors

> A list of the third-party subprocessors Linkly uses to deliver its service, including infrastructure, payments, and network providers.

Source: https://linklyhq.com/support/subprocessors

# Subprocessors

Linkly uses the following third-party subprocessors to deliver its service. These companies process data on our behalf in accordance with our [Data Processing Agreement](https://linklyhq.com/support/data-processing-agreement) and applicable data protection law.

## Infrastructure & storage

| Provider | Purpose | Location |
|----------|---------|----------|
| **Google Cloud** | Primary data storage and application hosting | United States |
| **Gigalixir** | Application nodes, load balancers, and internal network | United States |

## Network & edge

| Provider | Purpose | Location |
|----------|---------|----------|
| **Cloudflare** | Short link redirect infrastructure, DDoS protection, edge HTTPS | Global |
| **Vercel** | Marketing website hosting (no customer service data) | United States |

## Payments

| Provider | Purpose | Location |
|----------|---------|----------|
| **Stripe** | Payment processing and billing | United States |

## Communications & support

| Provider | Purpose | Location |
|----------|---------|----------|
| **Amazon SES** | Transactional email delivery | United States |
| **Crisp** | Customer support conversations | European Union |

## Analytics, monitoring & tooling

| Provider | Purpose | Location |
|----------|---------|----------|
| **Google Analytics** | Website analytics (marketing site) | United States |
| **Better Stack** | Uptime monitoring and logging | United States |
| **Anthropic** | AI-assisted administration and anti-abuse tooling | United States |

## Related resources

- **[Data Processing Agreement](https://linklyhq.com/support/data-processing-agreement)** - Request a formal DPA for your organisation
- **[Data Security](https://linklyhq.com/support/linkly-security)** - How your data is encrypted, backed up, and protected
- **[GDPR & Data Handling](https://linklyhq.com/support/gdpr)** - Our approach to GDPR compliance and personal data

---

# How to Switch Workspace

> Learn how to easily switch between multiple workspaces in Linkly. Understand the benefits and limitations of managing different projects or teams.

Source: https://linklyhq.com/support/switch-workspace

# How to Switch Workspace on Linkly

Linkly allows you to have multiple workspaces. 

You can switch easily between them by using a dropdown from the top left corner.

**Video: Switching workspaces in Linkly** — https://linklyhq.com/videos/cleanshot-2026-05-17-at-19.54.39.mp4

Switching workspaces in Linkly

## Things to know about workspaces on Linkly

* Each workspace is billed separately. 
* Each workspace has separate users.
* Links and traffic cannot be moved between workspaces. 
* Domains can only be attached to one workspace at a time.
* All users have the same privileges on Linkly.
* To delete a workspace, contact us.

---

# Team Collaboration

> Learn how to collaborate with your team on Linkly. Invite unlimited team members to create links, view analytics, and manage campaigns together.

Source: https://linklyhq.com/support/team-collaboration

# Team Collaboration with Linkly

Linkly makes it easy to work with your team on link management and tracking. Invite colleagues to your workspace so everyone can create links, view analytics, and manage campaigns together.

## Why use team collaboration?

- **Shared workspace** — Everyone sees the same links, analytics, and settings
- **Unlimited team members** — invite as many people as you need, on every plan
- **Free on every plan** — team members are included at no extra cost, on Free and paid plans alike
- **Real-time updates** — Changes made by any team member are instantly visible to everyone

## What can team members do?

All users in your workspace have full access to:

- Create, edit, and delete short links
- View click tracking reports and analytics
- Add and remove other users
- Add and manage [custom domains](https://linklyhq.com/support/custom-domain)
- Manage billing and subscription settings

## How to invite team members

1. **Click **Users** in the left sidebar** — You'll see a list of all current users in your workspace.

2. **Click **Invite User****

3. **Enter their email address and click **Send Invite**** — They'll receive an invitation email with a link to join your workspace. They can sign in using a magic link or Google login.

## Managing multiple workspaces

If you work with different teams or clients, you can create separate workspaces for each. Each workspace has its own:

- Links and analytics
- Custom domains
- Team members
- Billing settings

Learn how to [switch between workspaces](https://linklyhq.com/support/switch-workspace).

## Frequently asked questions

### How many team members can I invite?

Every plan includes unlimited team members at no extra cost, so invite as many people as you need.

### Does adding team members cost extra?

No. Team members are included free on every plan — there's no per-seat charge.

### Can I restrict what team members can see or do?

Currently, all team members have the same access level. Everyone can create, edit, and delete links, view all analytics, and manage workspace settings.

### Can I remove a team member?

Yes. Go to **Users** in the sidebar, find the user you want to remove, and click the remove button. They will immediately lose access to the workspace.

### What happens to links created by a removed user?

Links remain in the workspace even after the user who created them is removed. All analytics data is preserved.

### Can team members see each other's activity?

All links and analytics are shared across the workspace. There's no way to hide specific links from other team members within the same workspace. If you need separate visibility, consider creating separate workspaces.

**Available on:** Free, Starter, Pro, Business, Enterprise plans

---

# Linkly's Terms & Conditions of Use

> Read Linkly's comprehensive Terms & Conditions of Use. Understand our acceptable use policy, disclaimers, payment terms, and privacy policy.

Source: https://linklyhq.com/support/terms

# Linkly's Terms & Conditions of Use

*Version 1.4 | Last updated: June 2026*

## 1. Introduction and Agreement

These Terms and Conditions of Use (the "Agreement") govern your access to and use of the Linkly platform, including the website located at linklyhq.com, all associated applications, APIs, and services provided by Linkly Ltd (collectively, the "Service"). Please read this Agreement carefully before accessing or using the Service.

By registering for an account, accessing, or otherwise using the Service, you acknowledge that you have read, understood, and agree to be bound by this Agreement. If you are accepting this Agreement on behalf of a company or other legal entity, you represent and warrant that you have the authority to bind that entity to this Agreement. If you do not accept these terms in their entirety, you must not access or use the Service.

## 2. Definitions

In this Agreement, the following terms shall have the meanings set out below:

- **"Agreement"** means these Terms and Conditions of Use, together with the Privacy Policy, Data Processing Agreement, Anti-Spam Policy, and any Order Form or plan documentation accepted by the Customer.
- **"Customer"** means any individual or legal entity that registers for or otherwise accesses the Service.
- **"Customer Data"** means all links, URLs, analytics data, and other content submitted by or on behalf of the Customer to the Service.
- **"Documentation"** means the technical and user documentation made available by Linkly at [/support](https://linklyhq.com/support).
- **"Intellectual Property Rights"** means all patents, rights to inventions, copyright and neighbouring rights, trade marks, service marks, trade secrets, rights in databases, domain names, rights in designs, and all other intellectual property rights, in each case whether registered or unregistered.
- **"Service"** means the Linkly platform, including the web application, APIs, browser extensions, and all related services provided by Linkly.
- **"Linkly"** means Linkly Ltd, a company registered in England and Wales, whose registered office is in England.
- **"Subscription"** means the Customer's right to access and use the Service during a Subscription Term in exchange for payment of fees.
- **"Subscription Term"** means the period during which the Customer's Subscription is active, as set out in the applicable plan.
- **"Plan"** means the subscription tier selected by the Customer (including Free, Starter, Pro, Business, and Enterprise), as described on the [Pricing Page](https://linklyhq.com/pricing).
- **"Pricing Page"** means [linklyhq.com/pricing](https://linklyhq.com/pricing), which sets out the current Plans, fees, billing cycles, included features, and usage limits.
- **"Add-On"** means an optional capacity pack that extends a specified resource (such as tracked clicks, new links, or custom domains), available on Pro and Business Plans as described on the Pricing Page.
- **"Free Plan"** means a Plan provided at no charge.
- **"Enterprise Plan"** means a Plan offered under custom commercial terms agreed in writing between the parties.
- **"Order Form"** means any document executed between Linkly and the Customer (including for Enterprise Plans) that records agreed commercial terms.
- **"Beta Features"** means any features, products, or services made available by Linkly and identified as "beta", "preview", "early access", "experimental", or similar.
- **"AUP"** or **"Acceptable Use Policy"** means the Linkly [Anti-Spam Policy](https://linklyhq.com/support/anti-spam), which is incorporated into this Agreement by reference.

## 3. Acceptable Use

### 3.1 Permitted Use

Linkly grants the Customer a non-exclusive, non-transferable, revocable licence to access and use the Service during the applicable Subscription Term, solely for the Customer's internal business purposes and in accordance with this Agreement and the Documentation.

### 3.2 Acceptable Use Policy

The Customer's use of the Service is at all times subject to the Linkly [Acceptable Use Policy (Anti-Spam Policy)](https://linklyhq.com/support/anti-spam), which is incorporated into this Agreement by reference. In the event of any conflict between this Agreement and the Acceptable Use Policy, the more restrictive provision shall apply.

### 3.3 Prohibited Conduct

Without limiting the Acceptable Use Policy, the Customer shall not, and shall not permit any third party to, use the Service to:

- distribute, transmit, or facilitate unsolicited commercial communications (spam) or conduct phishing operations;
- distribute malware, ransomware, viruses, Trojan horses, or any other malicious or harmful code;
- engage in any activity that is unlawful, defamatory, fraudulent, or that infringes the Intellectual Property Rights of any third party;
- attempt to gain unauthorised access to any part of the Service, or to any system or network connected to the Service;
- conduct distributed denial-of-service (DDoS) attacks or other security attacks against the Service or third parties through the Service;
- use the Service in any manner that imposes a disproportionate load on Linkly's infrastructure;
- sublicense, sell, resell, transfer, assign, or otherwise exploit the Service for the benefit of third parties, except as expressly permitted under this Agreement;
- reverse engineer, decompile, disassemble, or attempt to derive the source code of any component of the Service.

### 3.4 Customer Responsibilities

The Customer is solely responsible for:

- determining whether the Service meets the Customer's requirements;
- taking appropriate safeguards when using the Service;
- maintaining its own backups of any Customer Data it considers important;
- ensuring its use of the Service complies with all applicable laws and regulations.

### 3.5 Enforcement

Linkly reserves the right to suspend or terminate accounts and disable links that violate this Agreement or the Acceptable Use Policy. Linkly may take such action with or without prior notice where the nature of the violation reasonably requires immediate action to protect the Service or other customers. If you are uncertain whether a particular use case is permitted, please contact Linkly prior to proceeding.

## 4. API Access and Fair Use

Access to the Linkly API is subject to the fair use policies and rate limits set out in the [API Documentation](https://linklyhq.com/support/api). Linkly reserves the right to rate-limit, suspend, or permanently revoke API access for any account that:

- makes requests at a volume or frequency that materially degrades the performance or availability of the Service for other customers;
- uses the API in a manner inconsistent with its intended purpose or in breach of this Agreement;
- circumvents or attempts to circumvent rate limits or other technical controls implemented by Linkly.

Linkly will use reasonable endeavours to provide prior notice before suspending API access for fair use violations, except where immediate action is required to protect the integrity of the Service.

## 5. Security Incidents and Infrastructure Protection

Accounts that are identified as the target of distributed denial-of-service attacks, credential stuffing, or other security incidents that materially affect the availability or performance of the Service may be suspended or terminated immediately and without prior notice. Such action is necessary to protect the integrity of the platform and the interests of all customers.

Linkly will notify affected customers of any suspension arising under this clause as soon as is reasonably practicable following stabilisation of the incident. Information about Linkly's security practices is available at [/support/linkly-security](https://linklyhq.com/support/linkly-security).

## 6. Intellectual Property Rights

### 6.1 Customer Data

The Customer retains all ownership and Intellectual Property Rights in Customer Data. Linkly does not claim any ownership interest in Customer Data. The Customer grants Linkly a limited, non-exclusive, royalty-free licence to process and use Customer Data solely to the extent necessary to provide the Service, to fulfil Linkly's obligations under this Agreement, and to support Linkly's legitimate internal business operations, including service improvement and automated customer communications.

### 6.2 Linkly Platform

All Intellectual Property Rights in the Service, including the software, features, design, branding, and Documentation, are and shall remain the exclusive property of Linkly or its licensors. Nothing in this Agreement shall be construed as a transfer of any Intellectual Property Rights in the Service to the Customer.

### 6.3 Feedback

If the Customer provides Linkly with any feedback, suggestions, or recommendations concerning the Service ("Feedback"), the Customer hereby grants Linkly a perpetual, irrevocable, royalty-free, worldwide licence to use, incorporate, and exploit such Feedback for any purpose without obligation or compensation to the Customer.

### 6.4 Use of Customer Name and Logo

By entering into this Agreement, the Customer grants Linkly a non-exclusive, royalty-free licence to use the Customer's company name and logo for the purpose of identifying the Customer as a user of the Service in Linkly's marketing materials, website, and investor presentations. The Customer may withdraw this permission at any time by notifying Linkly through the support portal, and Linkly shall remove such references within a reasonable period following receipt of that notice.

## 7. Service Availability and Changes

### 7.1 Availability

Linkly shall use commercially reasonable endeavours to make the Service available on a continuous basis. The Customer acknowledges that the Service may be subject to scheduled and unscheduled downtime for maintenance, upgrades, or reasons beyond Linkly's reasonable control. The current and historical service status is available at [status.linklyhq.com](https://status.linklyhq.com).

Linkly does not guarantee uninterrupted service. In the case of significant outages affecting paid customers, Linkly may, at its sole discretion, offer a refund of up to one (1) month's subscription fees. Such refunds are discretionary and do not constitute an admission of liability.

### 7.2 Service Modifications

Linkly reserves the right to modify, enhance, or discontinue any feature or aspect of the Service at any time. Linkly will use reasonable endeavours to provide paid customers with at least thirty (30) days' prior notice of any changes that materially and adversely affect core functionality. Continued use of the Service following such notice shall constitute acceptance of the modified Service.

### 7.3 Beta Features

From time to time Linkly may make Beta Features available to some or all customers. Beta Features are provided "as is" and "as available" for evaluation purposes only, are excluded from any service availability commitments, and are not subject to any warranties, indemnities, or service level commitments under this Agreement. Linkly may modify, suspend, or discontinue any Beta Feature at any time without notice. The Customer's use of any Beta Feature is voluntary and at the Customer's sole risk. Linkly may, at its discretion, treat usage data and Feedback relating to Beta Features as Feedback under clause 6.3.

### 7.4 Third-Party Links and Services

The Service may facilitate the creation of links to third-party websites and services. Linkly accepts no responsibility or liability for the content, legality, or practices of any third-party websites, applications, or services accessed via links created using the Service.

## 8. Term and Termination

### 8.1 Term

This Agreement commences upon the Customer's acceptance and remains in effect until terminated in accordance with its terms.

### 8.2 Termination by the Customer

The Customer may terminate this Agreement at any time by cancelling their account through the account settings or by contacting Linkly support. Upon cancellation, the Customer's Subscription will remain active until the end of the then-current billing period, after which access to the Service will cease. Fees paid in advance are non-refundable except as expressly set out in the [Refund Policy](https://linklyhq.com/support/refund-policy). Where the Customer is on an annual billing cycle, the Subscription will remain active until the end of the annual term and fees paid in advance for the annual term are non-refundable except as set out in the Refund Policy or as required by mandatory consumer protection law.

### 8.3 Termination or Suspension by Linkly

Linkly reserves the right to suspend or terminate a Customer's account, with or without notice, in the event of:

- material breach of this Agreement, including violation of the Acceptable Use Policy;
- fraudulent, deceptive, or abusive conduct in connection with the Service;
- failure to pay any fees due under this Agreement;
- any activity that exposes Linkly or its customers to legal or regulatory liability.

### 8.4 Effect of Termination

Upon termination of this Agreement for any reason: (i) all licences granted to the Customer shall immediately terminate; (ii) all Customer links will be disabled; and (iii) Customer Data will be retained for a period of thirty (30) days following termination, after which it will be permanently deleted. For paid accounts, analytics and link data is otherwise retained for five (5) years during the Subscription Term. The Customer is solely responsible for exporting any data it wishes to retain prior to account closure.

### 8.5 Survival

The following clauses shall survive termination or expiry of this Agreement to the extent necessary to give effect to their provisions: clause 6 (Intellectual Property Rights), clause 9 (Fees and Payment) in respect of any fees accrued prior to termination, clause 10 (Data Protection and Privacy), clause 11 (Confidentiality), clause 12.3 (Disclaimer of Warranties), clause 13 (Limitation of Liability), clause 14 (Indemnification), clause 17 (General Provisions), and any other provision of this Agreement that by its nature is intended to survive termination.

## 9. Fees and Payment

### 9.1 Subscription Fees

Access to paid features of the Service requires payment of Subscription fees in advance, on a monthly or annual billing cycle as selected by the Customer at the time of Plan selection. The features, usage limits, and fees applicable to each Plan are as set out on the [Pricing Page](https://linklyhq.com/pricing) in effect at the time of Subscription. Where the Customer selects an annual billing cycle, fees are payable in full in advance for the annual term and the Subscription will remain in effect for the full term. Unused usage allowances (including tracked clicks and new links) do not roll over to the following billing period.

### 9.2 Exceeding Plan Limits and Automatic Add-Ons

Each Plan includes usage limits as set out on the Pricing Page. If the Customer's usage exceeds any of these limits in a billing period on a Pro or Business Plan, Linkly will automatically apply one or more Add-Ons to the Customer's Subscription in the quantities required to cover the overage. Add-Ons are charged at the rates published on the Pricing Page in effect at the time of application.

Add-Ons are recurring and continue to be billed each subsequent billing period until removed by the Customer. The Customer may remove Add-Ons at any time through account settings or by contacting Linkly support, with the change taking effect from the next billing date. Add-Ons applied mid-cycle are billed pro rata for the remainder of the then-current billing period.

By accepting this Agreement and selecting a Pro or Business Plan, the Customer expressly authorises Linkly to apply and charge for Add-Ons on this basis. Linkly will notify the Customer by email each time an Add-On is automatically applied.

Charges for Add-Ons are non-refundable except where required by applicable mandatory consumer protection law. The Customer is solely responsible for monitoring its usage and managing its Add-On configuration, and may downgrade its Plan or remove Add-Ons at any time to control future charges.

### 9.3 Payment Method and Failed Payments

Paid plan customers are required to maintain a valid payment method on file at all times. In the event that Linkly is unable to process payment: (i) the Customer will be notified; (ii) the Customer's links may be suspended; and (iii) if payment is not received within a reasonable period following notice, the Subscription may be cancelled without further notice.

### 9.4 Price Changes

Linkly reserves the right to modify its [pricing](https://linklyhq.com/pricing) at any time. Linkly will provide existing customers with a minimum of thirty (30) days' written notice before any price change takes effect. Continued use of the Service following the effective date of the change constitutes acceptance of the new pricing.

### 9.5 Taxes

All fees stated on the Pricing Page or in any Order Form are exclusive of VAT, sales tax, goods and services tax, use tax, withholding tax, and any other similar taxes, duties, or levies imposed by any taxing authority (collectively, "Taxes"). The Customer is responsible for the payment of all applicable Taxes arising out of or in connection with this Agreement, other than taxes imposed on Linkly's net income. Where Linkly is required to collect Taxes from the Customer, such Taxes will be added to the Customer's invoice. Customers established in the United Kingdom or in jurisdictions where Linkly is registered for VAT or equivalent tax will be charged the applicable rate. The Customer shall provide Linkly with any tax registration information (including a valid VAT number where applicable) reasonably required to determine the correct tax treatment.

### 9.6 Refunds

Linkly's [refund policy](https://linklyhq.com/support/refund-policy) is incorporated into this Agreement by reference.

### 9.7 Domain Registration

Where the Customer purchases a managed domain through the Service, the Customer is the legal registrant of the domain and is identified as such in the WHOIS database. Linkly registers and maintains the domain on the Customer's behalf. The following terms apply to all managed domain purchases:

- Domain registration fees are non-refundable under any circumstances and are not covered by Linkly's general refund policy.
- Domain registrations last for one (1) year and are billed annually. If Linkly is unable to charge the Customer's payment method on renewal, Linkly will retry for up to seven (7) days before the registration is cancelled.
- Domains must be at least sixty (60) days old before they can be transferred to another registrar, in accordance with ICANN policy.
- Linkly manages the DNS for managed domains; the Customer cannot add or remove DNS records directly, and Linkly is not obliged to add custom DNS records on the Customer's behalf.
- The Customer is responsible for ensuring that the registrant email address provided is valid and able to receive mail, and for responding to any verification or contact-validation emails from the registrar within the required timeframe.
- Use of any managed domain remains subject to the Acceptable Use Policy.

Linkly accepts no liability for, and provides no guarantees or warranties in respect of, any issues with domain registration, renewal, lapsing, transfer, or DNS configuration. The Customer may use a third-party domain registrar if preferred.

### 9.8 Free Plans

Where the Customer accesses the Service on a Free Plan, the Service is provided on an "as is" basis without warranties or service level commitments of any kind. Linkly may modify, suspend, restrict, or terminate Free Plan access at any time, with or without notice. Free Plans are subject to the usage limits set out on the Pricing Page.

### 9.9 Enterprise Plans and Order of Precedence

Enterprise Plans are subject to custom commercial terms agreed in writing between the parties, which may include a separate Order Form, Master Services Agreement, or Data Processing Agreement setting out bespoke commercial, security, or data protection terms. In the event of any conflict between this Agreement and an executed Order Form or Master Services Agreement, the terms of the executed Order Form or Master Services Agreement shall prevail to the extent of the conflict.

## 10. Data Protection and Privacy

Linkly's collection and use of personal data is governed by the [Linkly Privacy Policy](https://linklyhq.com/support/privacy), which is incorporated into this Agreement by reference. Linkly may use third-party AI services to process Customer Data for internal operational purposes, including automated customer communications; such processors are listed in the Privacy Policy. Where Linkly processes personal data on behalf of the Customer as a data processor within the meaning of applicable data protection law, including the UK General Data Protection Regulation and the Data Protection Act 2018, such processing shall be governed by Linkly's [Data Processing Agreement](https://linklyhq.com/support/data-processing-agreement).

## 11. Confidentiality

Each party (the "Receiving Party") may receive confidential or proprietary information of the other party (the "Disclosing Party") in connection with this Agreement. The Receiving Party shall: (i) hold such information in strict confidence using no less than reasonable care; (ii) not disclose such information to any third party without the prior written consent of the Disclosing Party; and (iii) use such information solely for the purposes of performing its obligations or exercising its rights under this Agreement. These obligations shall not apply to information that is or becomes publicly available through no fault of the Receiving Party, or that is required to be disclosed by law or court order.

## 12. Representations and Warranties

### 12.1 Mutual Representations

Each party represents and warrants to the other that: (i) it has the full right, power, and authority to enter into and perform its obligations under this Agreement; and (ii) its entry into and performance of this Agreement does not violate any applicable law, regulation, or third-party agreement.

### 12.2 Customer Warranties

The Customer represents and warrants that: (i) all Customer Data and its use of the Service comply with applicable laws and do not infringe the rights of any third party; and (ii) the Customer has obtained all necessary consents and authorisations for the processing of any personal data included in Customer Data.

### 12.3 Disclaimer of Warranties

Except as expressly set out in this Agreement, the Service is provided "as is" and "as available", without warranty of any kind. To the fullest extent permitted by applicable law, Linkly expressly disclaims all warranties, whether express, implied, statutory, or otherwise, including without limitation any implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement. Linkly does not warrant that the Service will be uninterrupted, error-free, or free from harmful components.

## 13. Limitation of Liability

### 13.1 Exclusion of Consequential Losses

To the fullest extent permitted by applicable law, neither party shall be liable to the other for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, loss of revenue, loss of business, loss of data, or loss of goodwill, howsoever arising and whether based on contract, tort (including negligence), strict liability, or otherwise, even if advised of the possibility of such damages.

### 13.2 Aggregate Liability Cap

To the fullest extent permitted by applicable law, Linkly's total aggregate liability to the Customer for all claims arising under or in connection with this Agreement shall not exceed an amount equal to one (1) month's Subscription fees paid by the Customer to Linkly immediately preceding the event giving rise to the claim. For Customers on annual billing, this amount shall be calculated as one-twelfth (1/12) of the annual Subscription fees paid for the then-current Subscription Term.

### 13.3 Essential Basis

The Customer acknowledges that the limitations and exclusions of liability in this clause reflect a reasonable allocation of risk and form an essential basis of the bargain between the parties. Linkly would not have entered into this Agreement without these limitations.

### 13.4 Exceptions

Nothing in this Agreement shall limit or exclude either party's liability for: (i) death or personal injury caused by negligence; (ii) fraud or fraudulent misrepresentation; or (iii) any other liability that cannot be excluded or limited by applicable law.

### 13.5 Jurisdictional Variations

Some jurisdictions do not permit the exclusion of certain warranties or the limitation of liability for certain types of damages. In such jurisdictions, the exclusions and limitations set out in this clause shall apply only to the fullest extent permitted by applicable law.

## 14. Indemnification

The Customer shall indemnify, defend, and hold harmless Linkly and its officers, directors, employees, and agents from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or relating to: (i) the Customer's use of the Service in breach of this Agreement; (ii) Customer Data or any content transmitted by the Customer through the Service; (iii) the Customer's violation of any applicable law or regulation; or (iv) the Customer's infringement of any third-party Intellectual Property Rights.

## 15. Trade Compliance and Anti-Bribery

### 15.1 Export Controls and Sanctions

The Customer represents, warrants, and covenants that: (i) it is not, and is not owned or controlled by, a person or entity subject to economic or trade sanctions administered or enforced by the United Kingdom (including HM Treasury's Office of Financial Sanctions Implementation), the European Union, the United States (including the U.S. Department of the Treasury's Office of Foreign Assets Control), the United Nations, or any other applicable authority (collectively, "Sanctions"); (ii) it is not located, organised, or resident in any country or territory that is itself subject to comprehensive Sanctions; and (iii) it will not use the Service in any manner that would cause Linkly to violate any applicable export control or Sanctions laws, including by providing access to the Service to any person or entity referenced in (i) or (ii).

Linkly may suspend or terminate the Customer's access to the Service immediately and without liability if Linkly determines, in its reasonable discretion, that continued provision of the Service would or may violate applicable export control or Sanctions laws.

### 15.2 Anti-Bribery and Anti-Corruption

Each party shall comply with all applicable anti-bribery and anti-corruption laws, including the UK Bribery Act 2010 and the U.S. Foreign Corrupt Practices Act, and shall not, directly or indirectly, offer, promise, give, or authorise the giving of any financial or other advantage to any person with the intention of inducing or rewarding improper performance, or otherwise in a manner that would constitute an offence under applicable anti-bribery or anti-corruption laws. Each party shall maintain reasonable policies and procedures to ensure compliance with this clause.

## 16. Force Majeure

Neither party shall be in breach of this Agreement or liable for any delay or failure to perform its obligations if such delay or failure results from circumstances beyond that party's reasonable control, including but not limited to acts of God, natural disasters, war, civil unrest, governmental action, industrial disputes, failure of third-party telecommunications infrastructure, or failure of the internet (a "Force Majeure Event"). The affected party shall promptly notify the other party and shall use commercially reasonable endeavours to mitigate the effects of and overcome the Force Majeure Event.

## 17. General Provisions

### 17.1 Governing Law and Jurisdiction

This Agreement and any dispute or claim arising out of or in connection with it or its subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with the laws of England and Wales. Subject to clause 17.2, the courts of England and Wales shall have exclusive jurisdiction to settle any such dispute or claim, and each party irrevocably submits to that jurisdiction, save that Linkly may bring proceedings against the Customer in any court of competent jurisdiction to protect its Intellectual Property Rights or to recover unpaid fees.

### 17.2 Dispute Resolution

In the event of a dispute arising under or in connection with this Agreement, the parties agree to first attempt to resolve the dispute through good-faith negotiation between senior representatives of each party for a period of not less than thirty (30) days before commencing formal legal proceedings.

### 17.3 Entire Agreement

This Agreement, together with the Privacy Policy, Data Processing Agreement, Acceptable Use Policy, and any applicable Order Form or plan documentation, constitutes the entire agreement between the parties with respect to its subject matter and supersedes all prior and contemporaneous agreements, representations, and understandings, whether written or oral, relating to that subject matter.

### 17.4 Amendments

Linkly reserves the right to amend this Agreement at any time. Where amendments are material, Linkly will provide the Customer with at least thirty (30) days' prior written notice, which may be given by email to the registered account address or by prominent notice within the Service. The Customer's continued use of the Service following the effective date of any amendments constitutes acceptance of the revised Agreement.

### 17.5 Assignment

The Customer may not assign or transfer any rights or obligations under this Agreement without Linkly's prior written consent. Linkly may assign its rights and obligations under this Agreement without consent in connection with a merger, acquisition, sale of substantially all assets, or other corporate reorganisation.

### 17.6 Waiver

No failure or delay by either party in exercising any right, power, or remedy under this Agreement shall operate as a waiver of that right, power, or remedy. No waiver shall be effective unless it is in writing and signed by the waiving party.

### 17.7 Severability

If any provision of this Agreement is found by a court of competent jurisdiction to be invalid, unlawful, or unenforceable, that provision shall be modified to the minimum extent necessary to make it valid and enforceable, or if it cannot be so modified, it shall be severed from this Agreement. The remaining provisions of this Agreement shall remain in full force and effect.

### 17.8 Notices

All notices, requests, and other communications under this Agreement shall be in writing and shall be sent by email to the contact details provided by each party upon registration or as otherwise updated in writing. Notices shall be deemed effective upon receipt, provided they are sent to the correct address. Linkly's notice address is [support@linklyhq.com](mailto:support@linklyhq.com).

### 17.9 Relationship of the Parties

The parties are independent contractors. Nothing in this Agreement shall create or imply a partnership, joint venture, agency, employment, or fiduciary relationship between the parties.

## 18. Contact Information

For any questions, concerns, or notices in connection with this Agreement, or to exercise any rights under applicable data protection law, please contact Linkly through the [support portal](https://linklyhq.com/support) or by email at [support@linklyhq.com](mailto:support@linklyhq.com).

---

*© 2026 Linkly Ltd. All rights reserved. This document is subject to revision.*

---

# TikTok Ad Traffic: Why You See Fake Clicks & What to Do

>   Some advertisers running TikTok campaigns are seeing huge traffic spikes that don’t match real engagement. Here’s what’s likely happening — and why it’s so difficult to fix.

Source: https://linklyhq.com/support/tiktok-invalid-traffic

# TikTok Ad Traffic: Why You See Fake Clicks & What to Do

## The issue

If you’ve ever run a TikTok campaign and noticed thousands of clicks but almost no conversions, you’re not alone.  
Advertisers across industries are reporting the same pattern: click counts that look great on paper, but lead to little or no real activity.  

The clicks come from mobile devices, show valid user-agents and IPs, and appear completely normal. Yet the engagement data tells a different story.

This is a classic case of **invalid traffic** (IVT) — activity that looks human but isn’t genuinely interested, or sometimes isn’t human at all.

## Why it happens

1. **Mobile traffic masks automation.**  
   TikTok ads are served almost entirely on mobile. Automated clicks can blend seamlessly with legitimate phone traffic.

2. **Partner networks blur quality.**  
   Ads may show not only on TikTok but also across partner apps (e.g. Pangle). These networks vary widely in traffic quality.

3. **Traffic-based optimization.**  
   Campaigns optimized for “Traffic” focus purely on click volume. The cheapest clicks often come from sources least likely to convert.

4. **Click-farm incentives.**  
   Low-wage human click farms or scripted bots can mimic real devices, generating real-looking sessions that fool analytics.

## Why this is hard to detect

Even advanced tracking tools — including Linkly — can’t reliably separate fake from real clicks when they come from genuine mobile devices.  
Traditional filters (IP ranges, user agents, proxies) don’t help because this traffic uses **real networks and devices**.  
From the browser’s perspective, every request looks valid.  

That makes this a platform-level problem — not something any link-shortening or analytics service can fix in isolation.

## What advertisers can do

1. **Change your campaign objective.**  
   Switch from “Traffic” to “Conversions” or “Website Events.” The ad algorithm will then optimize for post-click results, not raw volume.

2. **Restrict placements.**  
   Disable “Pangle” and other partner apps where possible. Keep ads on TikTok’s main feed only.

3. **Monitor conversions, not clicks.**  
   High CTR means nothing if engagement and revenue don’t follow. Focus on on-site behaviour like dwell time, scroll depth, and purchases.

4. **Compare across channels.**  
   If TikTok delivers 10× more clicks than Meta or Google but no conversions, you’re seeing a quality issue — not a performance edge.

5. **Report anomalies to TikTok.**  
   TikTok has an “Invalid Traffic” review process. Submitting data on major discrepancies can trigger internal audits.

## The reality

Right now, **no one can fully prevent** invalid traffic on mobile ad networks. The fraud originates upstream — before your analytics or redirect tools even see it.  
What you *can* do is stay transparent: measure honestly, compare cross-platform performance, and avoid campaigns optimized purely for volume.

Linkly helps surface the pattern - sharp click spikes, missing conversions, short dwell times — but it’s a visibility tool, not a filter.  
Until ad networks tighten their detection models, awareness and data discipline are the best defences.

---

# Add TikTok Pixel to a Link

> Learn how to add TikTok Pixel to your Linkly links. Build custom audiences and track conversions from your TikTok ad campaigns.

Source: https://linklyhq.com/support/tiktok-pixel

# Add TikTok Pixel to a Link

## What is TikTok pixel?

**TikTok Pixel** is TikTok's tracking code that helps you measure the effectiveness of your TikTok ad campaigns. When you add TikTok Pixel to your links, you can:

- **Build custom audiences** of people who clicked your links
- **Track conversions** from your TikTok ads
- **Optimize ad delivery** by helping TikTok find users similar to those who've engaged with your content
- **Measure ROI** by connecting ad spend to actual results

## Why add TikTok pixel to Linkly links?

When you share links on TikTok (in your bio, comments, or ads), adding the TikTok Pixel lets you track and retarget users who clicked—even if they don't visit a website you control.

This is especially valuable for:

- Affiliate marketers promoting products on TikTok
- Influencers tracking engagement from bio links
- Brands running TikTok ad campaigns
- Anyone wanting to build retargeting audiences from TikTok traffic

## How to add TikTok pixel to a Linkly link

1. **Get your TikTok Pixel ID** — Log in to [TikTok Ads Manager](https://ads.tiktok.com/) and go to **Assets → Events → Web Events**. Create a new pixel or use an existing one. Copy your **Pixel ID** (it looks like `CXXXXXXXXXXXXXXXXX`).

2. **Create a new link in Linkly** — Click **Create New Link** from the sidebar.

3. **Set up your link** — Enter your **Destination URL** and **Nickname** as usual.

4. **Expand the **TikTok Pixel** section** — Click on **TikTok Pixel** to expand it, then paste your Pixel ID into the **Pixel ID** field.

5. **Save your link** — Click **Save Link**. When users click this link, the TikTok Pixel will fire automatically before they're redirected to the destination.

6. **Verify in TikTok Ads Manager** — Use TikTok's **Pixel Helper** Chrome extension or check the Events Manager to confirm your pixel is receiving data.

## Manual integration

If you need advanced event tracking or more granular control, you can paste TikTok's full pixel code manually instead of using the Pixel ID field.

## How to add TikTok pixel manually

1. **Get your TikTok Pixel code** — In TikTok Ads Manager, go to **Assets → Events → Web Events** and copy the full pixel base code.

2. **Expand **Retargeting & tracking pixels** on your Linkly link** — Click on this section to reveal the code input boxes.

3. **Paste your TikTok Pixel code in the **Head Tags** box** — Paste the full pixel code including the `<script>` tags. If you want to track a specific event (like 'ClickButton'), add the event code to the **Body Tags** box.

4. **Save your link** — Click **Save Link**. When users click this link, the TikTok Pixel will fire before they're redirected to the destination.

## Using Google Tag Manager

If you already have TikTok Pixel set up in a [Google Tag Manager](https://linklyhq.com/support/google-tag-manager-on-links) container, you can use that instead of pasting the pixel code directly. Simply enter your GTM Container ID in Linkly and your existing TikTok Pixel configuration will work automatically.

## Frequently asked questions

### Will adding TikTok Pixel slow down my redirects?

Yes, firing tracking pixels adds a small delay (typically under 500ms) before users are redirected. For more details, see our article on [slow redirects](https://linklyhq.com/support/slow-redirects).

### Why am I seeing fake clicks from TikTok?

TikTok's systems often generate automated clicks for link previews and security scanning. These can inflate your click counts. See our article on [TikTok invalid traffic](https://linklyhq.com/support/tiktok-invalid-traffic) for more information and how to filter these out.

### Can I add TikTok Pixel to all my links automatically?

Yes. Go to **Settings → Default Link Settings** and enter your TikTok Pixel ID. All new links will automatically include it.

### Can I use both TikTok Pixel and other pixels on the same link?

Yes. You can add multiple tracking pixels to a single link. Linkly supports dedicated fields for TikTok Pixel and Meta Pixel, plus a general retargeting section for any other pixels. You can also use [Google Tag Manager](https://linklyhq.com/support/google-tag-manager-on-links) to manage all your pixels in one place.

### How do I track specific events like purchases?

For custom event tracking, use the manual integration method. Add TikTok's event code to the **Body Tags** section under **Retargeting & tracking pixels**. For example, to track a 'ViewContent' event, add the appropriate `ttq.track()` call. Refer to TikTok's documentation for the correct event code syntax.

**Available on:** Pro, Business, Enterprise plans

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# Update Billing Details

> Learn how to update your billing details, payment method, and billing address on your Linkly account. Ensure your invoices are always accurate.

Source: https://linklyhq.com/support/update-billing-details

# Update your Billing Details

You can update your billing card & address as follows.

## How to update your billing details on Linkly

1. **Select **Billing** from **Settings** in the sidebar**

2. **Click **Billing Details**** — You can update your company name, address, VAT number, and payment method.

3. **Adjust your payment method and billing address** — Updated details will be reflected on future invoices.

## Limitations

* All updates will apply to future invoices only.
* It is not possible to adjust past invoices.

---

# Change your Linkly Login Email Address

> Learn how to change your Linkly login email address.

Source: https://linklyhq.com/support/update-email

# Changing your Linkly login email address

If you want to share your account with other people, you can [add them as users](https://linklyhq.com/support/add-a-user).

If you lose access to your email address, you will lose access to your account.

## How to change your Linkly login email

1. **Go to **Settings** → **Account Settings** in the left-hand sidebar**

2. **Update your email address** — It needs to be unique and must receive email.

If you make an error, or your new email host blocks login emails, you will no longer have access to this user.

3. **Press **Update Account Settings**** — You'll be redirected back to your workspace.

## Frequently asked questions

### Can I change my password?

No. Linkly doesn't have passwords. The only ways to log in are via email link or Google authentication. Sessions last for 30 days before requiring you to log in again.

### Will changing my email address affect my API keys?

No, your API keys remain the same.

---

# What is a Vanity URL? Definition, Examples & Free Generator

> A vanity URL is a custom short link like brand.com/promo — branded, memorable, trackable. Learn what they are, see examples, and create one free in 2 minutes.

Source: https://linklyhq.com/support/vanity-url

# Vanity URL Generator: Create Branded Short Links in 2 Minutes

Make memorable, on-brand short links like `brand.com/sale` or `yourname.co/meet` — on your own domain, in your own words. Linkly's free vanity URL generator lets you create branded links with click tracking, custom slugs, and analytics. No coding, no DNS expertise, no monthly fee to start.

<p style="margin: 1.5rem 0;"><a href="https://app.linklyhq.com/signup?utm_source=organic&utm_medium=vanity-url-page" style="display: inline-flex; align-items: center; gap: 0.5rem; padding: 0.875rem 1.5rem; background: linear-gradient(to right, #2563eb, #9333ea); color: white; font-weight: 600; border-radius: 0.5rem; text-decoration: none;">Create your first vanity URL — free →</a></p>

<p style="font-size: 0.875rem; color: #6b7280; margin-top: -0.5rem;">Free forever · Custom domains included · No card required</p>

You're about to share a link that looks like this...

## How to create a vanity URL — 3 steps

1. **Connect your domain (or use linkly.link)** — A vanity URL needs a domain that represents your brand. If you already own one — say, yourcompany.com — you can use it directly or as a subdomain (link.yourcompany.com). If you'd rather use Linkly's free short domain, you can publish vanity URLs on linkly.link/your-slug at no cost. Connecting a custom domain requires adding one DNS record at your registrar; Linkly handles SSL automatically.

2. **Choose your custom slug** — The slug is the part after the slash — like /summer-sale or /demo. Pick something short, descriptive, and easy to say aloud. Linkly checks slug availability on your domain in real time and warns you if a slug is already in use. Slugs can be changed later without breaking the original short link's analytics history.

3. **Set the destination + track clicks** — Paste the long URL the short link should redirect to. Linkly creates the vanity URL instantly and starts tracking clicks the moment it goes live — geography, device, browser, referrer, time of day. You can change the destination URL anytime without changing the vanity URL itself — useful for evergreen links on business cards, printed materials, or QR codes.

That's the power of a **vanity URL** — a custom branded link that's memorable, trustworthy, and on-brand. Studies show branded links get **34% more clicks** than generic URLs.

A vanity URL (also called a branded link or custom short URL) is a unique web address customized for marketing purposes. Instead of random characters, it uses your own domain with a descriptive path that tells users exactly where they're going.

| Before (Generic) | After (Vanity URL) |
|------------------|-------------------|
| `bit.ly/3xK9f2z` | `yourbrand.com/summer-sale` |
| `linkly.link/2F0gZ` | `nike.com/new-arrivals` |
| `amazon.com/dp/B08N5...` | `mystore.co/headphones` |
| `linkedin.com/in/john-smith-8374629` | `linkedin.com/in/johnsmith` |

## How do vanity URLs work?

Vanity URLs work through URL redirection technology. When someone clicks your branded short link, they're instantly redirected to your target destination while maintaining your brand presence throughout the user journey.

The process involves:  
1. **Custom domain setup** – Using your own domain or subdomain  
2. **Branded slug creation** – Creating memorable path names after your domain  
3. **URL redirection** – Automatically forwarding visitors to your target page  
4. **Analytics tracking** – Monitoring clicks, locations, and user behavior with [GDPR-compliant data collection](https://linklyhq.com/support/gdpr)  

## Why use vanity URLs? 9 key benefits for your marketing

Vanity URLs offer several advantages, especially in terms of marketing and online presence:

1. **Enhanced Brand Recognition**: They reinforce your brand identity because they include your brand name or a relevant keyword. Every click becomes a brand impression.  
2. **Higher Click-through Rates**: Studies show branded links generate 34% more clicks than generic short links. A cleaner, more descriptive URL is more likely to be clicked than a long, incomprehensible one.  
3. **Improved Trust and Credibility**: Custom URLs make your links appear more trustworthy compared to randomly generated URLs. Users are more likely to click links they recognize.  
4. **Better Social Media Performance**: Shorter, memorable URLs are easier to share both verbally and in writing, increasing the chances of your content being shared across social platforms.  
5. **SEO Benefits**: Search engines favor branded links, and they can contribute to your overall domain authority and search rankings.  
6. **Professional Appearance**: Vanity URLs look more professional in emails, business cards, and marketing materials compared to generic shortened links.
7. **Campaign Tracking**: Easily identify which campaigns and channels are driving traffic with descriptive URL slugs like `/holiday-promo` or `/webinar-signup`. Learn more about [click tracking and analytics](https://linklyhq.com/support/click-tracking).
8. **Link Management Control**: Maintain complete control over your links, including the ability to update destinations without changing the branded URL. Discover [effective link management strategies](https://linklyhq.com/support/link-management).
9. **Custom Branding with Favicons**: Add your logo as a favicon to appear in browser tabs, strengthening brand recognition. Learn how to [add favicons to your domains](https://linklyhq.com/support/favicon).  

## Vanity URLs vs regular short links: What's the difference?

| Feature               | Vanity URLs                              | Regular Short Links                  |
|-----------------------|------------------------------------------|--------------------------------------|
| **Domain**            | Your custom domain (e.g., nike.com/sale) | Generic domain (e.g. linkly.link/2F0gZ) |
| **Branding**          | Full brand control                       | No branding                          |
| **Trust Level**       | High user trust                          | Lower user trust                     |
| **Click Rates**       | 34% higher CTR                           | Standard CTR                         |
| **Memorability**      | Easy to remember                         | Hard to remember                     |
| **Professional Look** | Very professional                        | Less professional                    |
| **SEO Value**         | Contributes to SEO                       | No SEO benefit                       |
| **Cost**              | Requires custom domain                   | Usually free                         |

## Real-world vanity URL examples

Here are some effective vanity URL examples from well-known brands:

- **Nike**: `nike.com/new-arrivals` for new product launches  
- **Spotify**: `spoti.fi/discover` for music discovery features  
- **Adobe**: `adobe.ly/creative-cloud` for Creative Cloud promotions  
- **Buffer**: `buff.ly/social-tips` for social media resources  
- **Shopify**: `shopify.com/free-trial` for trial signups  

These examples show how vanity URLs can be:

- **Descriptive**: Clearly indicate what users will find
- **Action-oriented**: Include verbs like "discover," "try," or "get"
- **Campaign-specific**: Reference specific promotions or content types

## Vanity URLs for different use cases

Different platforms and contexts call for different vanity URL strategies. Here's how to use branded links effectively across the most common scenarios.

### Vanity URLs for LinkedIn

Your LinkedIn profile URL is one of the most searched vanity URL topics — and for good reason. A clean LinkedIn URL like `linkedin.com/in/johnsmith` looks far more professional than `linkedin.com/in/john-smith-8374629a`.

## How to customize your LinkedIn vanity URL

1. **Go to your LinkedIn profile**

2. **Click **Edit public profile & URL** in the top right**

3. **Under **Edit your custom URL**, click the pencil icon**

4. **Enter your preferred URL (your name, brand, or professional handle)**

5. **Click **Save****

**Pro tip:** Once you have a clean LinkedIn URL, use Linkly to create an even shorter branded version like `yourname.com/linkedin` for business cards and email signatures. This way you can track how many people visit your profile from different sources.

### Vanity URLs for Instagram bio

Instagram only allows one clickable link in your bio — make it count. Instead of a long, ugly URL or generic link shortener, use a branded vanity URL.



![Instagram Links in Bio work best when using a vanity URL](https://linklyhq.com/img/cleanshot-2026-01-27-at-14.59.46-2x.png)

**Why vanity URLs matter for Instagram:**

- **Trust**: Followers are more likely to click `yourbrand.com/shop` than `bit.ly/xyz123`
- **Memorability**: Viewers can remember and type your link even without clicking
- **Tracking**: See which posts and stories drive the most bio link clicks
- **Flexibility**: Update where the link goes without changing the URL in your bio

**Example Instagram bio links:**

- `yourbrand.com/shop` — for product pages
- `yourbrand.com/latest` — for new content or offers
- `yourbrand.com/free` — for lead magnets or free resources

### Vanity URLs for business cards and print

Printed materials demand memorable URLs. No one is going to type `yoursite.com/products/category/item?ref=businesscard&utm_source=print` from a business card.

**Best practices for print vanity URLs:**

- **Keep it ultra-short**: `brand.com/card` or `brand.co/meet`
- **Use real words**: Avoid numbers and special characters
- **Test verbally**: Can you say it clearly in conversation?
- **Pair with QR codes**: Use the same vanity URL for both the printed text and QR code

**Before and after for business cards:**

| Don't Use | Do Use |
|-----------|--------|
| `company.com/about-us/team/john-smith` | `company.com/john` |
| `calendly.com/john-smith-company/30min` | `johnsmith.co/meet` |
| `bit.ly/3kX9fZ2` | `brand.com/card` |

### Vanity URLs for email signatures

Your email signature is seen hundreds of times per week. A clean vanity URL enhances professionalism and makes tracking easy.

**Common email signature vanity URLs:**

- `yourname.com/schedule` — for booking meetings
- `company.com/demo` — for sales teams
- `brand.com/portfolio` — for creative professionals
- `company.com/careers` — for recruiters

**Why use vanity URLs in signatures:**

- Track which emails generate the most clicks
- Update destinations without changing your signature
- Present a consistent, professional brand image
- Make links memorable for recipients who don't click immediately

## What makes a good vanity URL? Best practices guide

Creating effective vanity URLs involves more than just using a custom domain. Here are proven best practices:

### URL structure best practices

* **Keep It Short and Simple**: Aim for 2-4 words maximum.  
* **Use Lowercase Only**: Stick to lowercase and hyphens, not underscores.  
* **Make It Descriptive**: Examples: `/holiday-sale`, `/webinar-signup`.  
* **Avoid Special Characters**: Stick to letters, numbers, and hyphens.  

### Content and campaign alignment

* **Use Keywords Wisely**: Reflect your brand and linked content.  
* **Match Campaign Themes**: Align slugs with campaign messaging.  
* **Consider Seasonality**: Examples: `/black-friday`, `/summer-2026`.  

### Branding and consistency

* **Consistency Is Key**: Use a naming convention to reinforce trust.  
* **Brand Voice**: Match URL style to your brand tone.  
* **Department-Specific**: Use prefixes like `/sales/`, `/marketing/`, `/hr/`.  

### Technical considerations

* **Regular Updates**: Monitor performance and optimize.  
* **Avoid Link Decay**: Don’t delete active vanity URLs.  
* **Test Before Launch**: Verify links before sharing.  
* **Mobile Optimization**: Ensure landing pages are mobile-friendly.  

## Common vanity URL mistakes to avoid

Learn from these pitfalls when creating branded short links:

### Naming mistakes

* **Too Generic**: Avoid `/link1` or `/page`.  
* **Too Long**: `/our-amazing-summer-sale-promotion-2026` defeats the purpose.  
* **Confusing Abbreviations**: Don’t use internal jargon.  
* **Typo-Prone**: Avoid words often misspelled.  

### Technical mistakes

* **No HTTPS**: Always use SSL for trust.  
* **Broken Redirects**: Test URLs regularly.  
* **No Analytics**: Missing data costs insights.  
* **Link Spam**: Don’t use for low-quality or suspicious content.  

### Marketing mistakes

* **Inconsistent Branding**: Different formats hurt recognition.  
* **No Call-to-Action**: URLs should hint at the desired action.  
* **Ignoring Context**: Adapt for platform (social vs. print vs. email).  

## Advanced vanity URL strategies

### A/b testing with vanity URLs

Test multiple slugs for one campaign:

* Action words: `/get-started`, `/sign-up`, `/try-free`.  
* Urgency: `/limited-offer`, `/exclusive-deal`.  
* Regional focus for international campaigns.

### QR code integration

Pair vanity URLs with QR codes:

* Use short slugs like `/scan`, `/menu`.
* Include your brand domain.
* Track QR performance via URL analytics.

![Linkly automatically generates QR codes for every vanity URL you create](https://linklyhq.com/img/link-qr-code.png)

### Social media optimization

Create platform-specific slugs:

* Instagram: `/insta-exclusive`, `/stories-link`.
* LinkedIn: `/linkedin-article`, `/professional-toolkit`.
* Twitter/X: `/tweet-resource`, `/twitter-chat`.

### Email marketing enhancement

Use descriptive URLs in campaigns:

* Newsletters: `/newsletter-offer`, `/subscriber-only`.
* Events: `/webinar-register`, `/conference-2026`.
* Product launches: `/early-access`, `/new-release`.

- - -

## Measuring vanity URL success: Key metrics

### Click-through metrics

* **Total Clicks**: Overall engagement.
* **CTR**: Percentage of viewers who click.
* **Unique Clicks**: Distinct users who click.

**Video: Video** — https://linklyhq.com/videos/short-link-analytics.mp4

### Geographic and demographic data

* **Top Countries/Cities**.
* **Device Types**: Desktop vs. mobile.
* **Browser Preferences**.

### Time-based analytics

* **Peak Click Times**.
* **Campaign Duration**.
* **Seasonal Trends**.

### Conversion tracking

* **Goal Completions**: Purchases, signups.
* **Revenue Attribution**: Sales from specific URLs.
* **Lead Quality**: Compare against other traffic.

- - -

## Conclusion: Transform your marketing with vanity URLs

Vanity URLs are powerful tools that improve brand visibility and user experience with cleaner, memorable links.

**Key takeaways for success:**

* Use a memorable custom domain.
* Create descriptive, action-oriented slugs.
* Stay consistent across campaigns.
* Track and optimize performance.
* Avoid branding and technical mistakes.

With Linkly's custom domain feature, creating vanity URLs is straightforward and insightful. Businesses can boost click-through rates by up to **34%** and improve campaign engagement.

Ready to get started? [Set up your custom domain](https://linklyhq.com/support/custom-domain) today.

## How to create vanity URLs

1. **Choose or Register Your Domain** — First, you need a domain that fits your brand. You can either [use an existing domain](https://linklyhq.com/support/custom-domain), [purchase a new one](https://linklyhq.com/support/purchase-domains), or use a subdomain like links.yourbrand.com.

Popular options include using your main domain or creating a dedicated short domain.

2. **Configure DNS Settings** — Set up DNS records to point your domain to Linkly's servers.

This typically involves adding CNAME records or A records in your domain registrar's control panel.

Linkly provides specific DNS configuration instructions for your domain.

3. **Add Custom Domain to Linkly** — In your Linkly dashboard, navigate to the custom domains section and add your domain. Linkly will verify the DNS configuration and confirm your domain is ready for use.

4. **Create Your First Vanity URL** — Once your domain is verified, you can start creating branded short links. Choose descriptive slugs that match your campaigns, like /summer-sale, /free-trial, or /newsletter-signup.

5. **Set Up Redirect Targets** — Configure where each vanity URL should redirect users. You can change these destinations anytime without affecting the branded URL, making it perfect for A/B testing and campaign updates.

6. **Enable SSL Certificate** — Ensure your vanity URLs use HTTPS by enabling SSL certificates. This is crucial for security, user trust, and SEO performance. Linkly provides free SSL certificates for all custom domains.

7. **Track and Analyze Performance** — Linkly provides comprehensive analytics for your vanity URLs including click data, geographic information, referrer sources, and device types. Use these insights to optimize your marketing campaigns and understand audience engagement patterns.

## Frequently asked questions

### What is a vanity URL?

A vanity URL is a custom branded short link that uses your own domain and a meaningful slug — like `yourbrand.com/summer-sale` instead of `bit.ly/3xK9f2z`. Vanity URLs are easier to remember, look more trustworthy, and have been shown to generate roughly 34% more clicks than generic short links.

### How do I create a vanity URL for my LinkedIn profile?

To customize your LinkedIn vanity URL: Go to your profile, click "Edit public profile & URL" in the top right, then click the pencil icon under "Edit your custom URL." Enter your preferred URL (typically your name) and click Save.

For even better tracking and memorability, you can then create a branded redirect like `yourname.com/linkedin` using Linkly, which lets you track how many people visit your profile from business cards, email signatures, or other sources.

### Why should I use vanity URLs instead of regular short links?

Vanity URLs offer significant advantages over generic short links - they increase click-through rates by up to 34%, enhance brand recognition, improve user trust, provide better SEO value, and maintain professional appearance across all marketing channels. 

They're essential for serious businesses focused on brand building.

### How do I create vanity URLs with Linkly?

Creating vanity URLs with Linkly involves three main steps:

1. Add your custom domain to your Linkly account and configure DNS settings, 
2. Create branded short links using descriptive slugs like /summer-sale or /free-trial, 
3. Set up redirect destinations and enable tracking. Our step-by-step guide above covers the complete process.

### Do I need my own domain to create a vanity URL?

Not necessarily. You can publish vanity URLs on Linkly's shared short domain (linkly.link/your-slug) for free. To use your own brand domain — like yourbrand.com/promo — you'll need to own the domain and add one [DNS record](https://linklyhq.com/support/custom-domain), which Linkly walks you through.

### What analytics can I track for vanity URLs?

Linkly provides comprehensive analytics including total clicks, unique visitors, geographic data, device types, referrer sources, ISPs, UTM tags and more.

You can monitor click-through rates, audience demographics, and campaign performance to optimize your marketing strategies and ROI.

### What are the best practices for creating effective vanity URLs?

Key best practices include - keep URLs short (2-4 words), use descriptive and action-oriented slugs, maintain consistent naming conventions, avoid special characters, align with campaign messaging, test before launching, ensure HTTPS security, and regularly monitor performance. Avoid common mistakes like generic names or overly long URLs.

### Can I update where my vanity URL redirects after creating it?

Yes, one of the key advantages of Linkly's vanity URLs is the ability to change redirect destinations without changing the branded URL itself. 

This flexibility is perfect for A/B testing, campaign updates, seasonal promotions, or fixing broken links without disrupting your marketing materials.

### Do vanity URLs help with SEO?

Yes, vanity URLs can contribute to your SEO efforts in several ways - they increase click-through rates from search results, build domain authority through branded link usage, provide better user experience with memorable URLs, and allow you to include relevant keywords in your link structure.

### Are vanity URLs secure?

When properly configured with SSL certificates (HTTPS), vanity URLs are just as secure as regular URLs. 

Linkly provides free SSL certificates for all custom domains, ensuring your branded links are secure and trusted by users and search engines.

### Is Linkly's vanity URL generator free?

Yes. The [free plan](https://linklyhq.com/support/free-plan) includes vanity URL creation, custom domains, click tracking, and QR codes for up to 500 clicks per month. No credit card is required to sign up. Custom domain registration with your registrar (typically $10–15/year) is separate; Linkly itself charges nothing to publish vanity URLs on the free plan.

### How many vanity URLs can I create with Linkly?

Users on the free plan can create up to 500 vanity links.

Users on paid plans can create unlimited vanity links.

### Can I use the same vanity URL on multiple platforms?

Yes. A single vanity URL like `yourbrand.com/instagram` can be used in your Instagram bio, on business cards, in email signatures, and on printed materials simultaneously. Linkly's analytics will tell you which channel each click came from.

---

# VPN Traffic

> Understand how VPN traffic affects Linkly's geolocation and click tracking. Learn about the limitations and potential impacts on your analytics data.

Source: https://linklyhq.com/support/vpn-traffic

# VPN Traffic

While Linkly links work with VPN traffic, Linkly cannot reliably support [geo-redirection](https://linklyhq.com/support/creating-location-redirects) or geolocation for VPN users.

The reason is that VPNs deliberately obfuscate the traffic source.

## How vpns work

VPNs work by routing your traffic through a server in another location. This masks the original physical location of the request.

**High-quality VPNs** use residential internet connections from the target country, so traffic appears organic.

**Low-quality VPNs** use server datacenters such as AWS or DigitalOcean. This is cheaper, but the traffic doesn't look natural since it comes from a datacenter rather than a home or office connection.

## How geolocation works

Each internet service provider (ISP) is allocated a range of IP addresses, much like a phone company has a range of phone numbers.

Linkly looks up users' IP addresses in publicly available databases and matches the ISP to its registered country.

## How VPN traffic affects Linkly

* The **Country** tab on traffic reports may show the VPN server's location, not the user's real location.
* [Geo-redirection](https://linklyhq.com/support/creating-location-redirects) may redirect users to the wrong destination.
* Users on cheap VPNs that route through datacenters may be flagged as [bot traffic](https://linklyhq.com/support/robot-clicks) and blocked if you have bot blocking enabled.
* [ISP lookup](https://linklyhq.com/support/isp-lookup) will show the VPN provider, not the user's real ISP.

## What you can do

If you expect significant VPN traffic:

* **Avoid geo-redirection** — Use a single destination or provide users with a manual country selector.
* **Don't block bots** — Or enable [Skip social crawler tracking](https://linklyhq.com/support/skip-social-crawler-tracking) to allow some automated traffic through.
* **Use the Filter Robots button** — This helps identify traffic from datacenters in your reports.

## VPN traffic FAQs

### Why is my link blocked when I use a VPN?

Many VPNs route traffic through datacenters that Linkly identifies as potential bot sources. If you have "Block bots & spiders" enabled, VPN users may see a blocked page.

### Can I allow VPN users while blocking bots?

There's no way to reliably distinguish VPN users from bots when both use datacenter IP addresses. You can either disable bot blocking or accept that some VPN users may be blocked.

### Why does my geo-redirect send me to the wrong country?

Geo-redirection uses the IP address to determine location. If you're using a VPN, the redirect uses the VPN server's location, not your actual location.

### How can I test my geo-redirect while using a VPN?

Ask someone with a regular residential internet connection in the target country to test the link for you, or temporarily disable your VPN.

---

# W9/W8 Forms for US Tax Withholding

> Find Linkly's W-8BEN-E form for US tax withholding purposes. Understand our legal registration and tax compliance for non-US corporations.

Source: https://linklyhq.com/support/w8

# US IRS Withholding Tax Forms

Linkly is incorporated in England, UK.

## Our legal registration

Linkly Ltd
251 Grays Inn Road, London, WC1X 8QT, United Kingdom
Incorporated in England & Wales, Company Number 15327126

## US withholding tax forms

The appropriate form for your records is W-8BEN-E, which is the equivalent of a W9 but for a non-US corporation.

You can find our [W-8BEN-E form here](https://linklyhq.com/fw8bene.pdf).

---

# WhatsApp Link Generator

> Create tracked WhatsApp click-to-chat links with pre-filled messages using Linkly's built-in WhatsApp link generator. Edit phone number and message directly in the link editor.

Source: https://linklyhq.com/support/whatsapp-link-generator

# WhatsApp Link Generator

Linkly makes it easy to create, edit and track **WhatsApp click-to-chat links** directly from the link editor.

![Linkly's WhatsApp link editor showing phone number and message fields with a live chat preview.](https://linklyhq.com/img/whatsapp-link-generator-linkly.png)

A WhatsApp link uses the `wa.me` format:
```
https://wa.me/447700900123?text=Hello%2C%20world!
```

When someone clicks this link, WhatsApp opens with your phone number and a pre-filled message ready to send. No need to save the number first.

## Why use Linkly for WhatsApp links?

You can create `wa.me` links anywhere, but creating them through Linkly gives you:

* **Click tracking** — see how many people clicked your WhatsApp link, from where, and on what device.
* **A/B testing** — rotate between different WhatsApp numbers or messages to see what converts best.
* **Retargeting** — add Facebook Pixel or Google Tag Manager to your WhatsApp links for remarketing.
* **Expiring links** — set WhatsApp links to expire after a certain date or number of clicks.
* **QR codes** — generate a QR code for your WhatsApp link to use on printed materials.
* **Custom domains** — use your own branded domain instead of a generic short link.

## How to create a tracked WhatsApp link

1. **Log in to Linkly and click **Create New Link**.**

2. **Paste your WhatsApp URL into the **Destination** field.** — Enter a `wa.me` link like `https://wa.me/447700900123?text=Hi` or just type `wa.me` and Linkly will add the `https://` for you automatically.

3. **Edit the phone number and message in the pop-out form.** — Once Linkly detects a WhatsApp URL, a form appears below the destination field. Edit the **Phone number** (digits only, including country code) and **Message** fields. A live preview shows how the message will look in WhatsApp.

4. **Add a nickname and any other options.** — Give your link a name so you can find it later. Optionally configure retargeting pixels, UTM tags, custom domains, or expiry dates.

5. **Click **Save Link**.** — Your tracked WhatsApp link is ready to share. Use the short link URL — when someone clicks it, they'll be redirected to WhatsApp with your pre-filled message.

## WhatsApp phone number format

WhatsApp requires phone numbers in international format **without** the `+` sign, spaces or dashes:

* **United States:** `15551234567` (1 = country code)
* **United Kingdom:** `447700900123` (44 = country code)
* **Ireland:** `353861234567` (353 = country code)
* **Germany:** `4915112345678` (49 = country code)

Linkly's phone number field only accepts digits, so you don't need to worry about accidentally including spaces or special characters.

## Free WhatsApp link generator

If you just need to generate a quick `wa.me` link without tracking, you can also use our free [WhatsApp Link Generator](https://linklyhq.com/tools/whatsapp-link-generator) tool — no account required.

## Related

* **[WhatsApp Rotator](https://linklyhq.com/support/whatsapp-rotator)** — Distribute users across multiple WhatsApp groups with a single link. Perfect for managing group size limits.

## Frequently asked questions

### Do I need a WhatsApp Business account to use this?

No, WhatsApp click-to-chat links work with both regular WhatsApp and WhatsApp Business accounts.

### Can I track clicks on my WhatsApp link?

Yes. By creating your WhatsApp link through Linkly, every click is tracked with full analytics including location, device, referrer, and time of click.

### What happens if I change the phone number or message?

The destination URL updates automatically. If your link is already shared, the short link stays the same — anyone who clicks it will be redirected to the updated WhatsApp conversation.

### Can I use a custom domain for my WhatsApp link?

Yes. You can use any custom domain you've added to your Linkly workspace, giving you a branded short link instead of a generic one.

### What is the wa.me URL format?

The format is `https://wa.me/<phone>?text=<message>` where `<phone>` is the full international number without `+` and `<message>` is URL-encoded text. For example: `https://wa.me/447700900123?text=Hello%20there`

### Can I A/B test different WhatsApp messages?

Yes. Create multiple WhatsApp links with different pre-filled messages and use Linkly's rotation rules to split traffic between them. This lets you test which message gets the best response rate.

---

# Blog

---

# How AI Search Is Changing the Way People Find Websites

> AI search is changing how people discover websites. Here's what marketers can do to improve visibility across ChatGPT, Perplexity, Gemini and AI summaries.

Source: https://linklyhq.com/blog/how-ai-search-is-changing-the-way-people-find-websites

# How AI Search Is Changing the Way People Find Websites

*This is a guest post by [Sophia Nomicos](https://loopla.com/), founder of [Loopla](https://loopla.com/), a UK family events marketplace, and author of the [Agentic Formula newsletter](https://agenticformula.ai/).*

The way people find websites is changing.

Some searches still start on Google. Others now start in ChatGPT, Perplexity or Gemini. And even on Google, more answers are being shown directly in AI summaries, before anyone clicks a result.

That means fewer searches are turning into website visits. [SparkToro found that 68.01 per cent of Google searches in the US ended without a click](https://sparktoro.com/blog/in-2026-less-than-one-third-of-google-searches-still-send-a-click/) in the first 4 months of 2026.

So if your brand relies on search traffic, the changes could be having a big impact.

While search result clicks are getting harder to win, another kind of traffic is starting up: people arriving from AI tools and AI-generated answers.

AI referral traffic is still small but the early conversion data is interesting.

Across several early benchmarks, AI-referred visitors appear to convert around 4–6x better than traditional organic search visitors, though results vary by business and sector. [One B2B tech benchmark from Opollo found that AI-referred visitors converted at 14.2 per cent, compared with 2.8 per cent from Google organic.](https://quickseo.ai/blog/ai-traffic-conversion-benchmarks-why-ai-visitors-are-4-6x-more-valuable-than-organic)

So the question is no longer just: how do we rank on Google?

It is also: how do we become one of the sources AI tools trust enough to mention, cite or send traffic from?

Some teams are starting to run their own experiments into what improves a brand's authority in the eyes of LLMs.

One example is Glasp. Its founders [increased daily sessions from ChatGPT from 517 to 19,129 in 4 months](https://seanellis.substack.com/p/how-glasp-grew-chatgpt-traffic-from) — roughly 37x more AI traffic. The figure counted real people clicking through from ChatGPT, not bots.

So what can businesses do now?

The field is still new. The research is early. But a few patterns are starting to emerge.

It is also worth pointing out that this does not replace SEO. The companies doing this well are usually building on top of good SEO, not abandoning it.

![AI search is changing how people discover websites and brands](https://linklyhq.com/img/how-ai-search-is-changing-1.png)

## How to increase your chances of being cited by AI tools

There is no single checklist that guarantees AI visibility.

AI tools do not work exactly like Google. They can pull from search results, product feeds, knowledge sources, social platforms, reviews, forums, media coverage and their own model memory.

That makes the work broader than classic SEO.

For marketers, the goal is to make the brand easier to find, easier to understand and easier to trust across the web.

## AI tools look beyond your own website

AI tools look beyond your website to understand your brand.

They also pull information from the wider web, and some sources seem to carry more weight than others.

[Peec AI analysed 30 million AI citations](https://peec.ai/blog/top-domains-cited-by-ai-search-analysis-based-on-30m-sources) and found that Reddit, YouTube and LinkedIn were the most-cited domains across ChatGPT, Google AI Mode, Gemini, Perplexity and AI Overviews. Wikipedia and Forbes also appeared in the top five.

This means that appearing on those sites will likely give your brand more authority signals outside your own domain.

For most businesses, that means focusing on the platforms AI tools already seem to use: LinkedIn, YouTube, Reddit, review sites, directories, comparison pages, partner pages and industry publications.

A software company might focus on LinkedIn, YouTube, G2, Capterra, Gartner Peer Insights and comparison pages.

A local business might focus on Google Business Profile, review sites, local directories and local press.

A consultancy might focus on LinkedIn, podcasts, trade publications, partner pages, case studies and client testimonials.

The goal is to make sure your brand appears in the places your market already trusts, and where AI tools are likely to look for context.

![The sources AI tools trust most — Reddit, YouTube, LinkedIn and Wikipedia](https://linklyhq.com/img/how-ai-search-is-changing-2.png)

## Tell the same story everywhere

The next common thread that came up was making your brand easy to understand.

AI tools are not only reading your website. They may also pull from your LinkedIn page, YouTube channel, Reddit mentions, review listings, directory profiles, articles and other places where your brand appears.

When those places describe the company differently, the brand can be misunderstood.

[Semrush found that when a brand is described differently across blogs, social media, YouTube and Reddit, AI tools can get confused.](https://www.businessinsider.com/ai-search-strategies-hampered-by-corporate-silos-semrush-study-2026-5) In the same report, 30 per cent of marketers said AI tools had given inaccurate descriptions of their brand, and 29 per cent said AI tools had shown unclear brand positioning.

So if your website says one thing, your LinkedIn page says another, your YouTube description is out of date, and your directory listings use old positioning, it creates a messy picture of what the company does.

For example, a company that calls itself a coupon site in one place, a review site in another, and a software directory somewhere else is harder to understand.

A company that uses the same clear description across its website, social profiles, directories and press mentions gives AI tools a cleaner signal.

As a practical takeaway, draft one concise 2–3 sentence description of the brand. It should cover what the company does, who it helps and where it fits in the market. Then use that same description, or a close version of it, everywhere the brand appears.

## Reddit and LLM search

Reddit is now one of the main places AI tools can use to understand what people think about a topic.

That is because Reddit is full of genuine user content and opinions. People ask questions, compare products, complain about problems, and explain what worked or did not work for them.

[Reddit says it has more than 100,000 active communities and 116 million daily active unique visitors](https://investor.redditinc.com/news-events/news-releases/news-details/2025/Reddit-Announces-Third-Quarter-2025-Results/default.aspx), which means there are public discussions across most categories.

Google has also put more weight behind Reddit. In 2024, it expanded its partnership with Reddit to access Reddit's Data API. [Google said Reddit has "an incredible breadth of authentic, human conversations and experiences."](https://blog.google/company-news/inside-google/company-announcements/expanded-reddit-partnership/) [AP reported the deal was worth about $60 million.](https://apnews.com/article/a7f131c7cb4225307134ef21d3c6a708)

For marketers, this does not mean using Reddit as a promotion channel.

It means understanding the conversations already happening in your market.

Look for the subreddits where your customers spend time. Watch the questions they ask, the products they compare, and the language they use when they describe problems.

Post useful and helpful comments in the relevant chats. Do not use Reddit to promote your brand heavily, as promotional posts are often removed and accounts can be banned.

However a presence on Reddit means that LLMs see your brand when they search for answers.

## Set up Bing Webmaster Tools

Most teams check Google Search Console. Fewer check Bing Webmaster Tools.

That now matters more because Bing sits inside Microsoft's wider search and AI ecosystem, including Copilot and Bing's AI-generated answers.

Bing has also added an [AI Performance report inside Bing Webmaster Tools](https://blogs.bing.com/webmaster/February-2026/Introducing-AI-Performance-in-Bing-Webmaster-Tools-Public-Preview). It shows when your site is cited in AI-generated answers, which pages were cited, and how that citation activity changes over time.

It will not show everything happening across ChatGPT, Claude, Gemini or Perplexity. But it does give businesses one official place to start checking AI visibility, rather than relying only on guesswork.

[Bing also recommends using sitemaps and IndexNow together.](https://blogs.bing.com/webmaster/July-2025/Keeping-Content-Discoverable-with-Sitemaps-in-AI-Powered-Search) Sitemaps help search engines understand the structure of your site. IndexNow lets search engines know when pages have changed, so updates can be found faster.

So as a starting point, set up Bing Webmaster Tools, submit your sitemap, check that Bing can crawl your site, and review the AI Performance report if it is available.

## List products inside ChatGPT

For ecommerce and marketplace businesses, AI search is not only about getting articles cited.

Product discovery is also moving into ChatGPT.

When someone asks a shopping-style question, ChatGPT can show product options with images, product details and links to buy. For some eligible products and merchants, it may also show Instant Checkout, so customers can buy without leaving ChatGPT.

Merchants can also [share product data with OpenAI](https://chatgpt.com/merchants/). OpenAI says most merchants start with product feeds, which help control how products appear in ChatGPT. The feed can give ChatGPT more accurate information on names, descriptions, prices, availability, images and seller details.

That means product data is becoming part of AI visibility. Clean product titles, descriptions, images, prices, availability and shipping information now matter beyond your own website or Google Shopping.

[OpenAI says product results are not ads and are not influenced by partnerships.](https://help.openai.com/en/articles/11128490-shopping-with-chatgpt-search) The product appears when ChatGPT sees it as relevant to the user's request.

For now, this matters most to businesses that sell physical products. But it points to a wider shift: AI tools are moving from answering questions to helping people choose and buy inside the chat.

![AI tools are expanding from search to product discovery and shopping](https://linklyhq.com/img/how-ai-search-is-changing-3.png)

## Build proof outside your own site

AI tools do not only look at what your website and profiles say about you. They can also cross-check what other sites say about you.

That can include mentions of your brand on Reddit, Wikipedia, YouTube, LinkedIn, blogs, G2 and other trusted sites.

So one of the clearest ways to build authority is to get more reviews on trusted third-party platforms.

For software companies, that might mean G2, Capterra, Gartner Peer Insights, Software Advice or TrustRadius.

For local businesses, that might mean Google Reviews, Yelp, Tripadvisor, Trustpilot or local directories.

For ecommerce brands, that might mean product reviews on marketplaces, Google Reviews, Trustpilot, YouTube reviews and Reddit mentions.

The point is simple: do not only keep reviews on your own website. Get them onto the sites your buyers, and AI tools, can check.

## Write content for conversational searches

There are also ways businesses can optimise the content on their own website for LLM search.

This includes sales pages, product pages, service pages and blog content.

People do not use AI tools in the same way they use Google. Google searches are often short, like "vibe coding definition". AI searches are more likely to sound like a full question or a command: "How do I start vibe coding if I'm not technical?" or "Summarise this for me."

That means website content needs to include the longer, more natural phrases people are likely to use inside AI tools.

These can be added to sales pages and product pages as FAQ sections. They can also be used as subheadings in blog posts, guides and comparison pages.

The answer below each question should be concise and complete. It should make sense even if it is read on its own, away from the rest of the page.

That gives the LLM more context and a cleaner answer to work with.

## What marketers can do next

The AI search landscape is still early, but the first steps are practical:

- **Check how your brand is described online.** Make sure your website, LinkedIn, YouTube, directories and review profiles all explain the business in the same clear and concise way.
- **Show proof in more places.** Get reviews, case studies, media mentions and product comparisons onto the sites your buyers already use and trust.
- **Build a presence on Reddit, YouTube and LinkedIn.** These platforms keep appearing in AI citation research, so they should be part of your visibility strategy. Focus on useful answers, clear profiles and content your buyers would genuinely trust.
- **Add natural questions to key pages as subheadings or FAQs.** Use the questions customers are likely to ask in ChatGPT, Perplexity or Gemini, then answer them clearly.
- **Clean up your product data.** If you sell products, make sure titles, descriptions, images, prices, availability and shipping details are accurate and up to date.
- **Set up Bing Webmaster Tools.** Google Search Console still matters, but Bing now gives another view of how your site may appear in AI-generated answers.

Together, these steps give your brand a stronger baseline for being seen as an authority by LLMs.

![Building AI search visibility — the practical steps for marketers](https://linklyhq.com/img/how-ai-search-is-changing-4.png)

---

*Sophia Nomicos is the founder of [Loopla](https://loopla.com/), a UK family events marketplace helping parents find classes, clubs, camps and days out. She also writes the [Agentic Formula newsletter](https://agenticformula.ai/) on what is working for businesses with AI.*

---

# Best URL Shorteners in 2026: 30+ Tools Compared (Free, Paid & Self-Hosted)

> A complete, up-to-date directory of URL shorteners — free, paid, open-source and self-hosted. Every link verified live, discontinued services flagged. Compare features, pricing, custom domains and APIs for 2026.

Source: https://linklyhq.com/blog/best-url-shorteners

# Best URL Shorteners in 2026

There are dozens of URL shorteners, and the lists you'll find ranking for this search are mostly years out of date — full of dead links to services that shut down long ago (goo.gl, bit.do, ClickMeter and others are all gone). So we built a directory we actually maintain.

**Every outbound link below was verified live in June 2026.** Services that have been discontinued aren't quietly left in to rot — they're moved to a clearly-labelled [Discontinued](#discontinued--deprecated-url-shorteners) section so you don't waste time on them.

The right shortener depends on what you're doing:

- **Marketers & businesses** want branded links, [click analytics](https://linklyhq.com/support/click-tracking), [retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels) and [custom domains](https://linklyhq.com/support/custom-domain).
- **Developers** often want a [solid API](https://linklyhq.com/url-shortener-api) or a self-hosted, open-source tool they fully control.
- **Casual users** just need to shrink a long link, fast and free.

Jump to: [Marketing & business](#best-url-shorteners-for-marketers--businesses) · [Free & simple](#best-free--simple-url-shorteners) · [Open-source & self-hosted](#best-open-source--self-hosted-url-shorteners) · [Discontinued](#discontinued--deprecated-url-shorteners) · [How to choose](#how-to-choose-the-right-url-shortener)


<table style="width:100%;border-collapse:collapse;font-size:14px;margin:8px 0;">
  <thead>
    <tr style="background:#2563eb;color:#fff;text-align:left;">
      <th style="padding:10px;border:1px solid #1d4ed8;">Tool</th>
      <th style="padding:10px;border:1px solid #1d4ed8;">Best for</th>
      <th style="padding:10px;border:1px solid #1d4ed8;">Free plan</th>
      <th style="padding:10px;border:1px solid #1d4ed8;">Custom domain</th>
      <th style="padding:10px;border:1px solid #1d4ed8;">API</th>
      <th style="padding:10px;border:1px solid #1d4ed8;">From</th>
    </tr>
  </thead>
  <tbody>
    <tr><td style="padding:10px;border:1px solid #e5e7eb;"><strong>Linkly</strong></td><td style="padding:10px;border:1px solid #e5e7eb;">Marketers &amp; attribution</td><td style="padding:10px;border:1px solid #e5e7eb;">✓ 500 clicks/mo</td><td style="padding:10px;border:1px solid #e5e7eb;">✓</td><td style="padding:10px;border:1px solid #e5e7eb;">✓</td><td style="padding:10px;border:1px solid #e5e7eb;">$39/mo</td></tr>
    <tr style="background:#f8fafc;"><td style="padding:10px;border:1px solid #e5e7eb;"><strong>Bitly</strong></td><td style="padding:10px;border:1px solid #e5e7eb;">Brand recognition</td><td style="padding:10px;border:1px solid #e5e7eb;">✓ 5 links/mo</td><td style="padding:10px;border:1px solid #e5e7eb;">Paid</td><td style="padding:10px;border:1px solid #e5e7eb;">✓</td><td style="padding:10px;border:1px solid #e5e7eb;">$10/mo</td></tr>
    <tr><td style="padding:10px;border:1px solid #e5e7eb;"><strong>TinyURL</strong></td><td style="padding:10px;border:1px solid #e5e7eb;">Quick free links</td><td style="padding:10px;border:1px solid #e5e7eb;">✓ unlimited</td><td style="padding:10px;border:1px solid #e5e7eb;">Paid</td><td style="padding:10px;border:1px solid #e5e7eb;">✓</td><td style="padding:10px;border:1px solid #e5e7eb;">$9.99/mo</td></tr>
    <tr style="background:#f8fafc;"><td style="padding:10px;border:1px solid #e5e7eb;"><strong>Rebrandly</strong></td><td style="padding:10px;border:1px solid #e5e7eb;">Branded short links</td><td style="padding:10px;border:1px solid #e5e7eb;">✓ 10 links/mo</td><td style="padding:10px;border:1px solid #e5e7eb;">✓ (1 free)</td><td style="padding:10px;border:1px solid #e5e7eb;">✓</td><td style="padding:10px;border:1px solid #e5e7eb;">$13/mo</td></tr>
    <tr><td style="padding:10px;border:1px solid #e5e7eb;"><strong>Short.io</strong></td><td style="padding:10px;border:1px solid #e5e7eb;">Generous free tier</td><td style="padding:10px;border:1px solid #e5e7eb;">✓ 1,000 links</td><td style="padding:10px;border:1px solid #e5e7eb;">✓ (5 free)</td><td style="padding:10px;border:1px solid #e5e7eb;">✓</td><td style="padding:10px;border:1px solid #e5e7eb;">$5/mo</td></tr>
    <tr style="background:#f8fafc;"><td style="padding:10px;border:1px solid #e5e7eb;"><strong>Dub</strong></td><td style="padding:10px;border:1px solid #e5e7eb;">Developers &amp; conversion</td><td style="padding:10px;border:1px solid #e5e7eb;">✓ 25 links/mo</td><td style="padding:10px;border:1px solid #e5e7eb;">✓</td><td style="padding:10px;border:1px solid #e5e7eb;">✓</td><td style="padding:10px;border:1px solid #e5e7eb;">$25/mo</td></tr>
    <tr><td style="padding:10px;border:1px solid #e5e7eb;"><strong>BL.INK</strong></td><td style="padding:10px;border:1px solid #e5e7eb;">Enterprise &amp; compliance</td><td style="padding:10px;border:1px solid #e5e7eb;">✗ trial only</td><td style="padding:10px;border:1px solid #e5e7eb;">✓</td><td style="padding:10px;border:1px solid #e5e7eb;">✓</td><td style="padding:10px;border:1px solid #e5e7eb;">$48/mo</td></tr>
    <tr style="background:#f8fafc;"><td style="padding:10px;border:1px solid #e5e7eb;"><strong>YOURLS</strong></td><td style="padding:10px;border:1px solid #e5e7eb;">Self-hosting</td><td style="padding:10px;border:1px solid #e5e7eb;">✓ open-source</td><td style="padding:10px;border:1px solid #e5e7eb;">✓ (your server)</td><td style="padding:10px;border:1px solid #e5e7eb;">✓</td><td style="padding:10px;border:1px solid #e5e7eb;">Free</td></tr>
  </tbody>
</table>


## Best URL shorteners for marketers & businesses

These are full link-management platforms — branded domains, analytics, team features and APIs — rather than bare link-shrinkers.

### Linkly

[Linkly](https://linklyhq.com) is a marketing-focused link shortener built around tracking and attribution. Alongside [branded short links](https://linklyhq.com/support/custom-domain) it offers [retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels) (build ad audiences from every click), [geo and device redirects](https://linklyhq.com/support/geo-redirect), [link rotators](https://linklyhq.com/support/link-rotator) for split-testing, [QR codes](https://linklyhq.com/features/qr-code-generator), bulk operations and live Google Sheets feeds. Free to start (500 clicks/month); paid plans from $39/mo. *Best for marketers and affiliates who care about what happens after the click.*

### Bitly

<a href="https://bitly.com" rel="nofollow">Bitly</a> is the best-known name in the category and a safe, recognisable default. The free plan is now limited (5 links/month) and links can't be edited after creation, but the dashboard scales well to thousands of links. Paid from $10/mo. See our [Bitly vs Linkly](https://linklyhq.com/compare/bitly-vs-linkly) comparison or the [full Bitly review](https://linklyhq.com/review/bitly). *Best for brand recognition and large link libraries.*

### TinyURL

<a href="https://tinyurl.com" rel="nofollow">TinyURL</a> has been shortening links since 2002. Its draw is simplicity: paste a long URL, get a permanent short one, no account required. Analytics and link editing are paid-only (Pro from $9.99/mo). [Full review](https://linklyhq.com/review/tinyurl) · [TinyURL vs Linkly](https://linklyhq.com/compare/tinyurl-vs-linkly). *Best for quick, never-expiring free links.*

### Rebrandly

<a href="https://www.rebrandly.com" rel="nofollow">Rebrandly</a> specialises in branded links and has access to 500+ domain extensions, plus the option to buy a domain in-app. Free tier is 10 links/month; paid from $13/mo. [Full review](https://linklyhq.com/review/rebrandly) · [Rebrandly vs Linkly](https://linklyhq.com/compare/rebrandly-vs-linkly). *Best for agencies building lots of branded links.*

### Short.io

<a href="https://short.io" rel="nofollow">Short.io</a> has one of the most generous free tiers around — 1,000 branded links and 50,000 clicks/month with 5 custom domains — and is genuinely developer-friendly. Paid from $5/mo. [Full review](https://linklyhq.com/review/shortio) · [Short.io vs Linkly](https://linklyhq.com/compare/shortio-vs-linkly). *Best value free tier for branded links.*

### Dub

<a href="https://dub.co" rel="nofollow">Dub</a> is a modern, fast, open-core platform with real-time analytics, conversion and revenue attribution, and first-class SDKs. Free 25 links/month; paid from $25/mo. [Full review](https://linklyhq.com/review/dub) · [Dub vs Linkly](https://linklyhq.com/compare/dub-vs-linkly). *Best for developer teams that want attribution built in.*

### BL.INK

<a href="https://www.bl.ink" rel="nofollow">BL.INK</a> targets enterprise and regulated industries, with ISO 27001, SOC 2 Type 2 and HIPAA BAA support, audit logs, SSO/MFA and data residency options. Paid from $48/mo, no free plan. [Full review](https://linklyhq.com/review/blink) · [BL.INK vs Linkly](https://linklyhq.com/compare/blink-vs-linkly). *Best for compliance-heavy organisations.*

### Branch

<a href="https://branch.io" rel="nofollow">Branch</a> is really a mobile deep-linking and attribution platform rather than a classic shortener — universal links, deferred deep linking and install attribution. Enterprise pricing from ~$199/mo. [Full review](https://linklyhq.com/review/branch). *Best for mobile-first apps.*

### Linkfire

<a href="https://www.linkfire.com" rel="nofollow">Linkfire</a> is the music industry's smart-link standard: release pages, pre-saves, bio links and audience insights for artists and labels. From ~$21/mo. [Full review](https://linklyhq.com/review/linkfire). *Best for musicians, labels and podcasters.*

### Cuttly

<a href="https://cutt.ly" rel="nofollow">Cuttly</a> is a budget-friendly shortener with a usable free tier, click analytics, custom back-halves and an API. *Best for individuals who want analytics without a big bill.*

### T.ly

<a href="https://t.ly" rel="nofollow">T.ly</a> is a fast, no-nonsense shortener with a generous free API, browser extensions and link previews. *Best for a simple, developer-friendly free option.*

### Replug

<a href="https://replug.io" rel="nofollow">Replug</a> wraps shortened links with retargeting, branded CTAs and bio-link pages, aimed at marketers. *Best for adding CTAs and retargeting to shared content.*

### Switchy

<a href="https://switchy.io" rel="nofollow">Switchy</a> focuses on bio links, smart CTAs and deep linking with A/B testing. *Best for creators and social bios.*

### Pixelfy

<a href="https://pixelfy.me" rel="nofollow">Pixelfy</a> is built around retargeting pixels and is popular with advertisers and affiliates. *Best for paid-traffic marketers.*

### Sniply

<a href="https://sniply.io" rel="nofollow">Sniply</a> adds a custom call-to-action overlay on top of any page you link to, turning shared content into a conversion opportunity. *Best for content marketers sharing other people's articles.*


## Best free & simple URL shorteners

No account, no dashboard, no cost — paste a link and go. These are ideal for one-off links where you don't need analytics.

- **[is.gd](https://is.gd)** — Free, no signup, privacy-friendly, and offers a simple API. A long-standing favourite for quick links.
- **[v.gd](https://v.gd)** — The sister service to is.gd; identical, but always shows a preview page before redirecting (useful for trust).
- **[ShortURL.at](https://www.shorturl.at)** — Free and instant with no account, one of the most-used casual shorteners on the web.
- **[Tiny.cc](https://tiny.cc)** — Free with an optional account for basic stats and custom slugs.
- **[da.gd](https://da.gd)** — Minimalist and developer/CLI-friendly (it can shorten, expand and echo headers); completely free.
- **[ulvis.net](https://ulvis.net)** — Free with custom aliases, optional passwords and an API.


## Best open-source & self-hosted URL shorteners

If you want full control of your data and redirects — no third party, no monthly fee — self-hosting is the answer. You provide the server and upkeep; you own everything.

### YOURLS

[YOURLS](https://yourls.org) ("Your Own URL Shortener") is the most established self-hosted option: PHP/MySQL, MIT-licensed, with 245+ community plugins. [Source on GitHub](https://github.com/YOURLS/YOURLS). [Full review](https://linklyhq.com/review/yourls). *Best all-round self-hosted choice.*

### Shlink

[Shlink](https://shlink.io) is a modern, actively-maintained self-hosted shortener with a proper REST API, real-time visit tracking, QR codes and multi-domain support. [Source on GitHub](https://github.com/shlinkio/shlink). *Best for an API-first self-hosted setup.*

### Kutt

[Kutt](https://kutt.it) is a clean, modern Node.js shortener you can use free on its hosted instance or self-host. Custom domains, password-protected links and an API. [Source on GitHub](https://github.com/thedevs-network/kutt). *Best for a polished, easy-to-run open-source tool.*

### Dub (open source)

Beyond its hosted plans, [Dub's core is open source](https://github.com/dubinc/dub) (Next.js) and self-hostable for teams that want a modern, attribution-focused stack they control. *Best for developers who want a modern self-hosted platform.*

### Sink

[Sink](https://github.com/miantiao-me/Sink) runs entirely on Cloudflare Workers and Analytics Engine — no traditional server, near-zero cost, fast everywhere. *Best for a serverless, Cloudflare-native shortener.*

### Polr

[Polr](https://polrproject.org) is a lightweight, long-running PHP shortener with a clean API. Note that community maintenance has slowed considerably, so check recent activity before deploying it for anything critical. *Best for a minimal, no-frills self-hosted link engine.*


## Discontinued & deprecated URL shorteners

These appear on most "best URL shortener" lists but **no longer work** — don't build anything on them. We've kept them here, clearly flagged, because the outdated lists won't tell you.

- **goo.gl (Google)** — ❌ Discontinued. Google stopped creating new links in 2019 and stopped serving most existing ones in August 2025. Any goo.gl link you still see is likely dead.
- **bit.do** — ❌ Shut down entirely in 2023. All links are gone.
- **git.io (GitHub)** — ❌ GitHub stopped creating new git.io links in 2022.
- **ClickMeter** — ❌ Discontinued; the company was acquired and clickmeter.com now redirects to Rebrandly.
- **Ow.ly (Hootsuite)** — ⚠️ No longer a standalone shortener; Ow.ly links can only be created from inside Hootsuite.
- **adf.ly** — ⚠️ The "pay-per-click" shortener was rolled into Linkvertise; the old adf.ly brand is gone.
- **su.pr (StumbleUpon)** — ❌ Dead since StumbleUpon wound down.
- **x.co (GoDaddy)** — ❌ Discontinued; the domain is now parked/for sale.


## How to choose the right URL shortener

A quick decision guide:

- **You're a marketer or affiliate** and care about clicks, audiences and attribution → **[Linkly](https://linklyhq.com)**, Bitly or Dub.
- **You want the cheapest branded links** with a real free tier → **Short.io** or Rebrandly.
- **You just need a quick free link** with no account → **is.gd**, TinyURL or ShortURL.at.
- **You're a developer who wants control** and no monthly fee → self-host **YOURLS** or **Shlink**.
- **You're in music** → **Linkfire**. **Mobile app deep links** → **Branch**. **Enterprise compliance** (HIPAA/ISO) → **BL.INK**.

Whatever you pick, the things that matter most over time are reliable redirects, the ability to use [your own domain](https://linklyhq.com/support/custom-domain), and [analytics you can actually act on](https://linklyhq.com/support/click-tracking). If link tracking and retargeting are the point, that's exactly what [Linkly](https://linklyhq.com) is built for.


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# List of URL Shorteners in 2026: 16 Tools Compared (Free & Paid)

> A comprehensive list of URL shorteners for 2026 — hosted and self-hosted. Compare features, free plans, custom domains, analytics, and pricing for Bitly, TinyURL, Linkly, Rebrandly, Short.io, and more.

Source: https://linklyhq.com/blog/list-of-url-shorteners

# List of URL Shorteners in 2026: 16 Tools Compared

URL shorteners are essential tools for simplifying long web addresses into concise, shareable links. They're widely used for tracking clicks, managing URLs, building retargeting audiences, and enhancing social media campaigns.

Whether you need a hosted solution with advanced analytics or a self-hosted option for full control, this list covers the most popular URL shorteners available in 2026.

## Quick Comparison Table

| Tool | Free Plan | Custom Domains | Analytics | Retargeting Pixels |
|------|-----------|----------------|-----------|-------------------|
| **Linkly** | Yes (100 links, 500 clicks/mo) | Yes | Yes | Yes |
| **Bitly** | Yes (5 links/mo) | Paid only | Paid only | No |
| **TinyURL** | Yes (basic) | Paid only | Paid only | No |
| **Rebrandly** | Yes (10 links) | Yes | Paid only | No |
| **Short.io** | Yes (1 domain) | Yes | Yes | No |
| **Dub.co** | Yes (25 links/mo) | Yes | Yes | No |
| **Cutt.ly** | Yes | Paid only | Paid only | No |
| **T2M** | Yes (requires $5 setup) | Yes | Yes | No |
| **BL.INK** | No | Yes | Yes | No |
| **Sniply** | No | No | Yes | No |
| **Tiny.cc** | Yes (basic) | Paid only | Paid only | No |
| **Ow.ly** | Hootsuite only | Yes | Yes | No |
| **Zapier** | No (paid plan req.) | No | No | No |

## Hosted URL Shorteners

Hosted URL shorteners are managed cloud services — no server setup required. You sign up, create links, and start tracking immediately.
### 1. Linkly

[Linkly](https://linklyhq.com) is a powerful link management platform built for marketers, agencies, and growth teams. It goes well beyond basic shortening — every link comes with real-time click analytics, geographic and device breakdown, bot filtering, and support for retargeting pixels from Facebook, Google, TikTok, and more.

Linkly supports custom domains, dynamic QR codes, device-specific redirects (send iOS users to the App Store and Android users to Google Play), and link rotators for A/B testing. The free plan includes 100 short links and 500 tracked clicks per month with no credit card required.

- **Best for:** Marketers and growth teams who need analytics, retargeting pixels, and custom domains.
- **Free plan:** Yes — 100 links, 500 clicks/month.
- **Pricing:** Free / $15 / $32 / $107 / Enterprise.

---

### 2. Bitly

[Bitly](https://bitly.com) is one of the most well-known URL shorteners, trusted by large enterprises for brand management and link analytics. It offers a clean dashboard, QR code generation, link-in-bio pages, and — more recently — Bitly Assist, an AI-powered feature for generating link content.

The free plan has become significantly more restrictive over the years: as of 2026, it only allows 5 shortened links per month. Branded links and analytics are locked behind paid tiers, making Bitly expensive relative to competitors for small teams.

- **Best for:** Enterprise teams already in the Bitly ecosystem; brand link management at scale.
- **Free plan:** Yes — but limited to 5 links/month.
- **Pricing:** Free / Core ($10/mo) / Growth ($29/mo) / Premium ($199/mo) / Enterprise.

---

![Screenshot of 2. Bitly](https://linklyhq.com/img/url-shorteners/bitly.jpg)

### 3. TinyURL

[TinyURL](https://tinyurl.com) is one of the oldest URL shorteners, launched in 2002. It remains popular for its simplicity — paste a link, get a short one with no account required. Paid plans add analytics, branded links with custom domains, and a management dashboard.

TinyURL is a solid choice for casual or occasional use, but lacks the advanced analytics and retargeting features that modern marketing platforms offer.

- **Best for:** Quick, simple link shortening with no setup; occasional personal use.
- **Free plan:** Yes — basic shortening, no analytics.
- **Pricing:** Free / Pro ($9.99/mo) / Bulk ($99/mo).

---

![Screenshot of 3. TinyURL](https://linklyhq.com/img/url-shorteners/tinyurl.jpg)

### 4. Rebrandly

[Rebrandly](https://rebrandly.com) is purpose-built for branded link management. Every link uses a custom domain, making it ideal for teams focused on brand consistency across campaigns. It integrates with major marketing tools including Salesforce, HubSpot, Slack, and Zapier.

The free plan allows 10 branded links across 1 custom domain — a reasonable starting point for small teams testing the platform. Analytics depth increases on higher tiers.

- **Best for:** Teams who prioritise branded links and marketing tool integrations.
- **Free plan:** Yes — 10 branded links, 1 custom domain.
- **Pricing:** Free / Essentials ($11/mo) / Professional ($32/mo) / Growth ($99/mo) / Enterprise.

---

![Screenshot of 4. Rebrandly](https://linklyhq.com/img/url-shorteners/rebrandly.jpg)

### 5. Short.io

[Short.io](https://short.io) is a developer-friendly link management platform with strong support for multiple custom domains, bulk link creation, and a robust API. It's particularly well-suited for agencies or SaaS companies managing links across multiple brands or clients.

The free plan includes 1 custom domain and 1,000 clicks/month. Paid tiers unlock multiple domains, advanced analytics, team collaboration, and higher click volumes.

- **Best for:** Developers, agencies, and teams managing links across multiple domains.
- **Free plan:** Yes — 1 domain, 1,000 clicks/month.
- **Pricing:** Free / Hobby ($5/mo) / Pro ($18/mo) / Team ($48/mo) / Enterprise ($148/mo).

---

![Screenshot of 5. Short.io](https://linklyhq.com/img/url-shorteners/short-io.jpg)

### 6. Dub.co

[Dub.co](https://dub.co) is a modern, open-source link management platform that has grown rapidly since its launch. It offers custom domains, advanced analytics (including city-level geo data and device breakdown), QR codes, link-in-bio pages, and a clean API. Dub is also available to self-host for free on GitHub.

The free plan is generous for light usage — 25 links per month across 1 custom domain. Dub's open-source nature makes it a popular choice for developers and startups who want transparency or plan to self-host.

- **Best for:** Developers, startups, and teams who want a modern alternative to Bitly with an open-source option.
- **Free plan:** Yes — 25 links/month, 1 custom domain.
- **Pricing:** Free / Pro ($19/mo) / Business ($49/mo) / Enterprise (custom).

---

![Screenshot of 6. Dub.co](https://linklyhq.com/img/url-shorteners/dub-co.jpg)

### 7. T2M

[T2M](https://t2mio.com) is a feature-rich URL shortener that has earned SOC 2 Type II certification, making it a strong choice for security-conscious teams. It supports custom domains, detailed analytics, QR codes, and password-protected links.

Note: the free plan requires a one-time $5 identity verification fee before activation — an unusual friction point. Paid plans include a 15-day free trial.

- **Best for:** Teams requiring security compliance; mid-market use cases.
- **Free plan:** Yes — but requires a one-time $5 verification fee.
- **Pricing:** $5/mo+ (with 15-day trial on paid plans).

---

![Screenshot of 7. T2M](https://linklyhq.com/img/url-shorteners/t2m.jpg)

### 8. BL.INK

[BL.INK](https://www.bl.ink) is an enterprise-grade link management platform with a strong focus on team collaboration, role-based access control, and deep analytics. It's used by major brands and media companies for managing large link libraries. As of April 2025, BL.INK was acquired by [Loftware](https://www.loftware.com) and continues to operate under that ownership.

BL.INK is positioned firmly at the enterprise end of the market — there is no free plan, and pricing starts at $48/month. It's overkill for small teams but an excellent fit for large organisations with compliance and governance needs.

- **Best for:** Enterprise teams with complex link governance, access control, and compliance requirements.
- **Free plan:** No.
- **Pricing:** Expert+ ($48/mo) and above; Enterprise (custom).

---

![Screenshot of 8. BL.INK](https://linklyhq.com/img/url-shorteners/bl-ink.jpg)

### 9. Sniply

[Sniply](https://sniply.io) takes a different approach to link shortening — it adds a customisable call-to-action overlay to any page you share. When you share a Sniply link to a third-party article, a banner or button with your message appears on top of the page, driving traffic back to your site.

Note: Sniply was acquired by UpContent and the domain has changed from snip.ly to sniply.io. It remains operational under new ownership.

- **Best for:** Content marketers who want to drive conversions from curated third-party content.
- **Free plan:** No.
- **Pricing:** Basic ($9/mo) / Pro ($29/mo) / Business ($59/mo) / Enterprise (custom).

---

![Screenshot of 9. Sniply](https://linklyhq.com/img/url-shorteners/sniply.jpg)

### 10. Cutt.ly

[Cutt.ly](https://cutt.ly) is a straightforward URL shortener and link management platform with a clean interface, custom domains, team workspaces, and campaign-level analytics. It includes a browser extension for quick shortening and supports UTM builder tools.

The free plan is available but limited — custom domains and detailed analytics require a paid subscription.

- **Best for:** Small teams looking for a simple, affordable link management tool.
- **Free plan:** Yes — basic shortening only.
- **Pricing:** Starter ($12/mo) / Single ($25/mo) / Team ($99/mo) / Enterprise ($149/mo).

---

![Screenshot of 10. Cutt.ly](https://linklyhq.com/img/url-shorteners/cutt-ly.jpg)

### 11. Tiny.cc

[Tiny.cc](https://tiny.cc) is a simple URL shortener that has been operating since 2006. It offers basic link shortening on a free plan, with paid tiers adding custom domains, click analytics, and QR code generation. It lacks the advanced features of more modern platforms but is reliable for basic use cases.

- **Best for:** Basic link shortening; users who want a straightforward, no-frills service.
- **Free plan:** Yes — basic shortening.
- **Pricing:** Available on request; basic paid plans available.

---

![Screenshot of 11. Tiny.cc](https://linklyhq.com/img/url-shorteners/tiny-cc.jpg)

### 12. Ow.ly (via Hootsuite)

[Ow.ly](https://www.hootsuite.com) is not a standalone URL shortener — it is a built-in feature of the [Hootsuite](https://www.hootsuite.com) social media management platform. Any link shared through Hootsuite is automatically shortened with the ow.ly domain. Analytics are available inside the Hootsuite dashboard.

Ow.ly is only available to Hootsuite subscribers and cannot be used independently.

- **Best for:** Existing Hootsuite users who want link shortening integrated into their social media workflow.
- **Free plan:** No — requires a Hootsuite paid subscription.
- **Pricing:** Included with Hootsuite plans (from ~$99/mo).

---

![Screenshot of 12. Ow.ly (via Hootsuite)](https://linklyhq.com/img/url-shorteners/hootsuite.jpg)

### 13. URL Shortener by Zapier

[Zapier's URL Shortener](https://zapier.com/apps/url-shortener/integrations) is an automation-focused link shortener that creates short links (using the zpr.io domain) as part of a Zap workflow. It is not a standalone product — links are only created when a Zap triggers, making it suited for automated workflows rather than manual link management.

**Note:** As of 2026, Zapier's URL Shortener is only available on paid Zapier plans. It was previously available to free users.

- **Best for:** Teams already using Zapier who want to include link shortening as part of an automated workflow.
- **Free plan:** No — requires a paid Zapier plan.
- **Pricing:** Included with Zapier Professional ($19.99/mo) and above.

---

## Self-Hosted URL Shorteners

Self-hosted URL shorteners run on your own server. They give you complete control over your data, no monthly fees beyond server costs, and full customisation. The trade-off is that you need technical knowledge to set up and maintain them.

### 14. YOURLS

[YOURLS](https://yourls.org) (Your Own URL Shortener) is the most popular self-hosted URL shortener. Written in PHP, it's straightforward to install on any web server and has a large plugin ecosystem for extending functionality. It's actively maintained — the latest release is v1.10.4 (May 2024).

- **Best for:** Developers and sysadmins who want full data ownership and a proven, extensible platform.
- **Cost:** Free (open source). Server costs only.

---

![Screenshot of 14. YOURLS](https://linklyhq.com/img/url-shorteners/yourls.jpg)

### 15. Shlink

[Shlink](https://shlink.io) is a sophisticated self-hosted URL shortener built in PHP with a focus on API-first design. It supports multiple short domains, detailed visit tracking, geo-location data, a REST API, and official client apps (web and mobile). Actively maintained — latest release v5.0.2 (April 2025).

- **Best for:** Developers and teams who need a self-hosted shortener with a powerful API and multi-domain support.
- **Cost:** Free (open source).

---

![Screenshot of 15. Shlink](https://linklyhq.com/img/url-shorteners/shlink.jpg)

### 17. Dub.co (Self-Hosted)

[Dub.co](https://dub.co) can also be self-hosted — the full source code is available on GitHub under an open-source licence. This gives you all the features of the hosted platform (custom domains, analytics, QR codes, API) with full data ownership and no per-month fees.

- **Best for:** Teams who want Dub's modern feature set without the SaaS cost, and have the technical capacity to self-host.
- **Cost:** Free (open source). Server costs only.

![Screenshot of 17. Dub.co (Self-Hosted)](https://linklyhq.com/img/url-shorteners/dub-co-selfhost.jpg)

---

## How to Choose a URL Shortener

**For marketers and growth teams:** Look for custom domains, click analytics, retargeting pixel support, and UTM parameter management. [Linkly](https://linklyhq.com/) is built specifically for this use case.

**For enterprises:** Prioritise team collaboration, role-based access control, SSO, and compliance features. BL.INK and Rebrandly are enterprise-focused.

**For developers:** API quality, multi-domain support, and self-hosting options matter most. Short.io, Dub.co, and Shlink are strong picks.

**For simplicity:** If you just need to shorten links occasionally with no setup, TinyURL or Tiny.cc work fine.

**For budget-conscious teams:** Linkly's free plan (100 links, 500 clicks/month) and Dub.co's free plan (25 links/month) offer the most features without a credit card.

---

## Frequently Asked Questions

### What is the best free URL shortener?

For marketers, Linkly offers the most generous free plan with real analytics, retargeting pixel support, and custom domains — 100 links and 500 tracked clicks per month, no credit card required. For developers, Dub.co is an excellent free option.

### What is the difference between Bitly and TinyURL?

Both are well-known hosted shorteners but serve different audiences. Bitly is geared towards teams and businesses with analytics and branded links, while TinyURL is simpler and better for occasional personal use. Bitly's free plan is very restrictive (5 links/month), while TinyURL's free tier has no link limit but no analytics.

### Can I use a custom domain with a URL shortener?

Yes — most modern URL shorteners support custom domains on paid plans. Linkly, Rebrandly, Short.io, Dub.co, and BL.INK all offer this. Using your own domain (e.g. go.yourbrand.com) increases link trust and improves click-through rates.

### What is the best self-hosted URL shortener?

YOURLS is the most established and widely deployed. Shlink is the strongest choice for API-first or multi-domain deployments, and Dub.co can also be self-hosted for free.

### Are URL shorteners safe?

Reputable URL shorteners are safe, but shortened links can obscure a destination URL, which bad actors sometimes exploit. Use a shortener with a preview feature or look for services with built-in malware scanning. Linkly includes bot detection and filters out non-human traffic automatically.

### Do URL shorteners hurt SEO?

No — URL shorteners typically use 301 (permanent) redirects, which pass link equity to the destination page. However, if you're linking to your own content in public posts or profiles, using your own branded domain via a custom domain shortener is better for brand authority.

---

# Enterprise Link Security: SSO, Audit Logs, Data Residency, and SLAs Explained

> How Linkly handles enterprise security requirements: SSO with SAML, audit logs, custom domains at scale, data residency, contractual SLAs, and DPA agreements.

Source: https://linklyhq.com/blog/enterprise-security

# Enterprise Link Security: What Your Security Team Will Actually Ask About

When a link management platform goes through an enterprise procurement review, the conversation stops being about features and starts being about controls. Who can see which links? Where does the click data go? What happens when someone leaves the company? What does the SLA actually cover?

These aren't unreasonable questions. A link shortener is infrastructure, and like any infrastructure it touches user data, runs in front of your brand, and needs to fail gracefully when something goes wrong. This post covers how Linkly answers each of the questions that come up in a real enterprise security review — honestly, without the parts we can't back up.

## SSO and Authentication

Single sign-on is the first thing most IT teams ask about, and for good reason. Managing separate credentials for every SaaS tool in a company's stack is a security liability — it means more passwords to phish, more accounts to offboard, and less visibility into who has access to what.

Linkly's Enterprise plan supports SSO via SAML 2.0, which means it connects to whatever identity provider your company already uses — Okta, Azure Active Directory, Google Workspace, OneLogin, or any other SAML-compliant IdP. Once SSO is configured, your team members log in through your existing identity provider. Linkly never holds their password.

The practical benefit beyond security: offboarding is automatic. When someone leaves the company and their account is deprovisioned in your IdP, their Linkly access is revoked at the same time. No separate admin step, no risk of a former employee's credentials still working six months later.

SAML SSO is available on the Enterprise plan. If you're evaluating Linkly for a deployment of any meaningful size, SSO setup is a standard part of the onboarding process and the Linkly team will work through it with you.

## Audit Logs

Audit logs exist to answer a specific question: who did what, and when? For security teams, this isn't optional — it's what you show an auditor, and it's how you reconstruct events when something goes wrong.

Linkly's Enterprise audit log captures actions at the account and workspace level. When a link is created, edited, or deleted, the log records it. When a user is added to or removed from a workspace, the log records it. When permissions change, the log records it. The log is accessible to account administrators and is exportable for ingestion into your SIEM or log management system.

This matters particularly for organizations where links are business-critical infrastructure. If a link pointing to a payment page or a contract is edited without authorization, the audit log tells you when it happened and who made the change. For teams running affiliate programs, partner campaigns, or any link surface where tampering has financial consequences, that trail is important.

The audit log is not a marketing feature. It's a control, and it's there because enterprise deployments need it.

## Custom Domains at Scale

For most companies, a short domain is also a brand asset. The link that goes out in an email, a text message, or a printed QR code carries your domain — not ours, not a generic shared shortener domain.

Linkly supports custom domains across the full account structure, with no shared infrastructure between customers. Each domain you add to Linkly is yours: SSL is provisioned automatically, the redirect infrastructure is isolated, and the domain only forwards traffic you've configured. There's no risk of another Linkly customer's link appearing to come from your domain.

For enterprise accounts with multiple brands, regions, or business units, Linkly's workspace model maps cleanly onto your domain strategy. Each workspace can have its own assigned domains. A holding company with five brands can run each brand's links on that brand's domain, with full separation of analytics, access controls, and link management — while billing and executive reporting roll up to a single account.

Domain provisioning at scale — adding dozens of domains for a large rollout or a client portfolio — can be handled via the API, which means it fits into an infrastructure-as-code workflow rather than requiring manual admin steps for each domain. This is one of the areas where Linkly's API depth matters: domain management isn't locked behind a UI-only workflow.

## Data Residency

Where your data lives matters. It matters for GDPR compliance if your users are in the EU, it matters for internal data governance policies, and it increasingly matters for contract negotiations with enterprise customers who have their own data sovereignty requirements.

Linkly's default infrastructure runs on Google Cloud, with primary processing in the United States. For organizations with EU data residency requirements, Linkly can discuss residency options at the Enterprise tier. This is not a self-serve configuration — it's a conversation about your specific requirements and whether Linkly's infrastructure can accommodate them. We'd rather have that conversation honestly than promise something we can't deliver.

Click event data can be streamed to your own infrastructure via webhooks (available on the Business plan and above) or via a native BigQuery sync (Enterprise). If your data governance policy requires that personally identifiable information never leave a specific environment, webhook payloads can be configured to exclude PII fields before delivery. This gives your data team a real-time stream of click events without Linkly holding data you'd rather keep on your own infrastructure.

For teams that need their click data to live entirely within their own warehouse, the BigQuery sync is the most direct path. Events land in your BigQuery dataset in real time, query-ready alongside your product and CRM data, with no Linkly dashboard required as part of the reporting workflow.

## SLAs and Reliability

An SLA is only meaningful if it covers the thing that actually matters. For a link management platform, the critical path is the redirect — the moment between a user clicking a link and arriving at the destination. Everything else in the product can be slow or unavailable without immediate business impact. A broken redirect is a broken link, which is a broken user experience, which is lost revenue or a failed authentication.

Linkly's redirect infrastructure has served over one billion clicks. The redirect path is architected separately from the management UI and API, so dashboard performance doesn't affect redirect speed. Redirect latency is sub-millisecond at the edge. The public status page at [status.linklyhq.com](https://status.linklyhq.com) reflects the current state of all components in real time.

The Enterprise plan includes a contractual SLA with uptime guarantees on the redirect path and defined service credits if those guarantees aren't met. This is the form a reliability commitment needs to take for enterprise procurement — a public status page is useful for visibility, but a contractual SLA with credits is what goes into a vendor agreement.

If you're evaluating Linkly for a use case where link failures are P1 incidents — transactional emails, magic links, password resets, in-product referral flows — the SLA conversation is one of the first things to have. The Linkly team can walk through the specifics and what the credits structure looks like for your expected volume.

## Contract Flexibility

Enterprise software procurement involves contracts, and contracts have requirements that go beyond the standard terms of service. DPAs, MSAs, net payment terms, invoice billing, custom renewal dates — these are normal parts of enterprise vendor relationships, and a vendor that can't accommodate them isn't a real enterprise vendor.

Linkly's Enterprise plan includes:

A custom Data Processing Agreement (DPA) that documents how Linkly processes personal data on your behalf, who the sub-processors are, and what the obligations are on both sides. This is what your legal team needs to sign off on GDPR compliance for click data processing.

A Master Service Agreement (MSA) that can be negotiated to reflect your specific requirements — liability caps, indemnification, warranty terms, and any other provisions your legal team needs. We're not a take-it-or-leave-it SaaS on the contract side for enterprise customers.

Invoice billing with net payment terms, for organizations whose procurement process requires purchase orders rather than credit card payments. This is standard for any meaningful enterprise deal and Linkly supports it.

Flexible renewal structures, including multi-year agreements where the economics make sense. Volume commitments, prepaid click packs, and custom pricing for large-scale deployments are all things the Linkly team negotiates regularly.

## How Enterprise Onboarding Works

Enterprise deployments at Linkly follow a structured process rather than a self-serve signup. The typical shape:

A discovery call to understand your domain strategy, team structure, data requirements, and any compliance-specific needs. Most of the important architectural questions — workspace setup, domain assignment, data destination — get answered here.

A trial period on the Enterprise plan so your team can validate the SSO configuration, audit log access, and API integration before any commercial commitment. We want the evaluation to happen against a real deployment, not a demo account.

Contract negotiation covering DPA, MSA, billing terms, and SLA specifics. This usually runs in parallel with the technical evaluation.

Onboarding with a dedicated contact who stays available through the first campaign cycle, not just through the setup call.

If you're starting an enterprise evaluation, the [contact sales page](https://linklyhq.com/contact-sales) is the right starting point. You can also review Linkly's security posture on the [security page](https://linklyhq.com/security) before the first conversation.

### Does Linkly support SAML SSO?

Yes. Linkly's Enterprise plan supports SSO via SAML 2.0, compatible with Okta, Azure Active Directory, Google Workspace, OneLogin, and any other SAML-compliant identity provider. Once configured, users authenticate through your existing IdP and access is automatically revoked when their account is deprovisioned.

### Is there an audit log?

Yes. The Enterprise plan includes an audit log that captures link creation, editing, and deletion events, as well as user access changes and permission modifications at the workspace level. The log is exportable for ingestion into a SIEM or log management system.

### Does Linkly offer a DPA for GDPR compliance?

Yes. A custom Data Processing Agreement is included with the Enterprise plan. It documents how Linkly processes personal data on your behalf, the sub-processors involved, and the obligations on both sides. This is what most legal and compliance teams need to approve GDPR compliance for click data processing.

### What does the SLA cover?

The Enterprise SLA covers the redirect path — the critical infrastructure that serves link clicks. It includes contractual uptime guarantees and defined service credits if those guarantees aren't met. The redirect infrastructure runs separately from the management UI, so dashboard performance doesn't affect redirect reliability. The public status page at status.linklyhq.com provides real-time visibility for all components.

### Can Linkly support EU data residency?

Linkly's default infrastructure runs on Google Cloud with primary processing in the United States. EU data residency options are available for discussion at the Enterprise tier. This is handled on a case-by-case basis depending on specific requirements. Click data can also be streamed to your own EU-based infrastructure via webhooks or BigQuery sync, which some teams use to meet data sovereignty requirements without requiring Linkly infrastructure changes.

### Does Linkly support invoice billing and net payment terms?

Yes. Enterprise accounts can be invoiced with net payment terms rather than credit card billing. Purchase order workflows, multi-year agreements, and custom pricing structures for large-scale deployments are all supported. These are negotiated as part of the Enterprise contract process.

---

# Bitly vs Linkly: An Honest Comparison for 2026

> Bitly vs Linkly: an honest comparison of pricing, features, API capabilities, retargeting and geo-targeting — and which platform is right for your team.

Source: https://linklyhq.com/blog/bitly-vs-linkly

# Bitly vs Linkly: An Honest Comparison for 2026

Bitly is the most recognizable name in link shortening. If you say "shortened link," most people picture a bit.ly URL. That brand recognition is real, and for some use cases it genuinely matters. But brand recognition and platform capability are different things, and if you're evaluating Bitly against alternatives in 2026, the price-to-feature ratio is worth looking at carefully.

This comparison is written by the Linkly team, so you should factor that in. We've tried to be straight about what Bitly does well, where it falls short, and where Linkly is the better fit. If Bitly is right for you, we'd rather you know that than sign up for the wrong tool.

## What Bitly Is Good At

Bitly has been doing this for a long time, and it shows in the things that matter for simple use cases. The shortening interface is fast and familiar. The analytics dashboard is clean and readable. Custom domains work reliably. QR code generation is included on paid plans. The UTM builder is straightforward. And if you're sharing links with an audience that might be wary of unfamiliar short domains, a bit.ly URL carries inherent trust that a less-known shortener doesn't.

For teams that need a shared workspace to manage links at scale with straightforward click data, Bitly handles that competently. The integrations with social scheduling tools and the general polish of the product are genuine strengths.

None of this is faint praise. Bitly built the category and there are real reasons it has the market share it does.

## Where Bitly Shows Its Limits

The problems with Bitly become visible when you start asking it to do anything beyond shortening and basic analytics.

There's no geo-targeting. You can't send a visitor to a different destination based on their country. For any campaign that spans multiple regions with different landing pages, different language variants, or different regulatory requirements, that's a hard gap to work around.

There's no device targeting. You can't route iOS users to the App Store and Android users to Google Play from a single link. This is table stakes for mobile app marketing, and Bitly simply doesn't have it.

There are no retargeting pixels. You can't fire a Facebook, Google, TikTok, or LinkedIn pixel when someone clicks a link. If retargeting audiences built from link clicks is part of your paid media strategy — and for most performance marketers it is — Bitly isn't in the conversation.

There's no A/B split testing via link rotators. You can't distribute traffic across multiple destinations to test conversion rates.

There are no link expiration controls. You can't set a link to stop working after a date or after a click threshold.

And the pricing is steep. Bitly's Business plan runs $199 per month. That's not a typo. For a tool that lacks geo-targeting, device targeting, retargeting pixels, and split testing, $199 a month is a significant ask.

## What Linkly Is Built For

Linkly started from a different premise: links are marketing infrastructure, not just convenient aliases for long URLs. That framing shapes everything about how the platform is built.

[Geo-targeting](https://linklyhq.com/support/click-tracking) lets you route visitors based on country. You set it per-link: anyone from Germany goes to the German landing page, everyone else goes to the default. It works at the link level without any additional redirect logic in your destination pages.

[Device targeting](https://linklyhq.com/support/click-tracking) does the same thing by device type. One link, two destinations — iOS to the App Store, Android to Google Play, desktop to the web page. This is how app download campaigns should work.

[Retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels) from Facebook, Google, TikTok, and LinkedIn can be attached to any link. When someone clicks, the pixel fires. They're added to your retargeting audience. You can then reach them with paid ads without ever needing them to have landed on your own website first. For affiliate marketers and performance campaigns, this is a meaningful capability.

[Link rotators](https://linklyhq.com/support/link-rotator) distribute traffic across multiple URLs, either evenly or weighted. Use this for A/B testing landing pages, splitting traffic between affiliate offers, or balancing load across destinations.

[Link expiration](https://linklyhq.com/support/create-expiring-links) lets you set a date or a click count at which a link stops working. Useful for limited-time promotions, event registration pages, or any URL that shouldn't stay live indefinitely.

[QR codes](https://linklyhq.com/support/create-qr-codes) are generated automatically for every link and update dynamically — if you change the link destination, the QR code still works.

All of this is available on the [Pro plan at $39 per month](https://linklyhq.com/pricing). Not a Business tier. Not an Enterprise negotiation. Pro.

## The API: Where Linkly Pulls Ahead for Technical Teams

This is worth its own section because it's where the gap between Bitly and Linkly is most pronounced for teams building programmatic workflows.

Linkly's [API](https://linklyhq.com/support/api) is designed for scale. The default rate limit is 20 requests per second per API key. Teams that need more can request up to 200 requests per second. Bulk endpoints accept up to 1,000 links per call. If you're generating thousands of short links for an SMS campaign, a product catalog, a print run, or a dynamic content pipeline, the API is built to handle that without requiring you to queue and throttle everything on your end.

Bitly's API is functional, but it's rate-limited in ways that cause friction for high-volume programmatic use, and the feature set you can access through the API reflects the same gaps in the core product — no geo-targeting, no retargeting pixel configuration, no link rotator management.

Linkly's API exposes the full feature set. You can create a link programmatically with geo-targeting rules, device targeting, an attached retargeting pixel, and an expiration date — all in a single API call. For teams building link generation into their product, their campaign tooling, or their data pipelines, this matters.

Beyond the direct API, Linkly integrates natively with [Zapier](https://linklyhq.com/support/zapier-integration), [Make, and n8n](https://linklyhq.com/support/zapier-integration). These integrations let non-technical teams build automated workflows — create a link when a form is submitted, log clicks to a spreadsheet, trigger a notification when a link expires — without touching the API directly. The [Google Sheets add-on](https://linklyhq.com/support/google-sheets-addon) lets you generate and manage links from a spreadsheet, which is genuinely useful for teams managing affiliate programs or campaign tracking at scale.

For Business plan subscribers, webhooks are available for real-time event delivery. Rather than polling the API for click data, you receive events as they happen. This is the foundation of real-time analytics pipelines and alert systems built on top of link data.

## Pricing: A Direct Look

Linkly's [Free plan](https://linklyhq.com/pricing) gives you 500 tracked clicks per month at no cost. No credit card required. It's a real plan for low-volume use, not a crippled trial.

The Starter plan is $18 per month. Pro is $39 per month and includes custom domains, geo-targeting, device targeting, retargeting pixels, link rotators, link expiration, QR codes, full API access, the UTM builder, the Google Sheets add-on, and Zapier integration. Business is $129 per month and adds link cloaking, webhooks, and higher volume limits. Enterprise pricing is available for organizations with specific requirements.

Bitly's Business plan is $199 per month. It includes custom domains, analytics, QR codes, API access, and team workspaces. It does not include geo-targeting, device targeting, retargeting pixels, link rotators, or link expiration.

If you need only what Bitly's Business plan offers, Linkly's Pro plan at $39 covers most of it at a fifth of the price. If you need the features Bitly doesn't have, you're looking at Linkly regardless of price.

## Who Should Choose Bitly

Bitly makes sense if you need brand recognition above everything else. If your audience is skeptical of unfamiliar short URLs and a bit.ly domain is a meaningful trust signal, that's a real consideration. It also makes sense if your organization has already standardized on Bitly's workspace and analytics features and switching costs outweigh the capability gaps.

If you're a large enterprise that has negotiated a custom Bitly contract and has dedicated support, the switching calculus looks different than it does for a team that's evaluating for the first time.

## Who Should Choose Linkly

Linkly is the right fit if you're running campaigns that need routing intelligence — geo-targeting, device targeting, or traffic splitting. It's the right fit if retargeting pixel support is part of your performance marketing stack. It's the right fit if you have a technical team that needs a capable, documented API with serious rate limits and bulk operations. And it's the right fit if you want a Pro-tier tool at a price that doesn't require a budget conversation.

For [SMS marketing campaigns](https://linklyhq.com/use-cases/sms-marketing), where link destination control, click tracking, and pixel firing all matter in a single URL, Linkly is built for exactly that workflow.

## Verdict

Bitly is a solid, reliable tool for basic link shortening and analytics. It has earned its market position and for simple use cases it's a reasonable choice.

But it charges enterprise prices for a feature set that hasn't kept pace with what modern marketing campaigns need. Geo-targeting, device targeting, retargeting pixels, and A/B split testing are standard requirements for any serious campaign, and they're not on Bitly's roadmap as far as we can tell.

Linkly offers all of those features, plus a genuinely capable API, at $39 per month. If you're comparing the two platforms with campaign performance in mind rather than brand familiarity, the math is straightforward.

For a side-by-side feature breakdown, see our [Bitly vs Linkly comparison page](https://linklyhq.com/compare/bitly-vs-linkly).

### Can I migrate my existing Bitly links to Linkly?

Linkly doesn't automatically redirect your existing bit.ly URLs — those will continue to resolve through Bitly's infrastructure. What you can do is export your Bitly link data and recreate the links in Linkly, ideally on a custom domain. For campaigns still running on bit.ly links, the practical approach is to let existing links live out their campaign life and use Linkly for new campaigns. If you have a large number of links to migrate, the Linkly API's bulk endpoint (up to 1,000 links per call) makes the import straightforward to script.

### What are Linkly's API rate limits?

The default rate limit is 20 requests per second per API key. Teams with high-volume use cases can request up to 200 requests per second. Bulk creation endpoints accept up to 1,000 links per call, which means a single API request can generate a thousand short links with full geo-targeting, device targeting, and pixel configuration. API access is included on the Pro plan and above. Full documentation is at /support/api.

### Does Linkly support retargeting pixels for Facebook and Google Ads?

Yes. Linkly supports retargeting pixels from Facebook, Google, TikTok, and LinkedIn. You attach a pixel to a link in your Linkly settings, and the pixel fires when someone clicks that link — even if they never land on a page you own. This lets you build retargeting audiences from link clicks, which is particularly useful for affiliate campaigns, SMS campaigns, and any situation where your destination URL is a third-party page.

### How does geo-targeting work in Linkly?

You set geo-targeting rules at the link level. For each country you want to handle separately, you specify a destination URL. Anyone clicking from that country goes to your specified destination; everyone else goes to the default destination. You can layer multiple country rules on a single link. Geo-targeting is available on the Pro plan and above.

### Is the Linkly free plan actually usable or is it just a trial?

It's a real plan. The free tier gives you 500 tracked clicks per month with no time limit and no credit card required. It's genuinely useful for low-volume personal projects, early-stage testing, or evaluating whether Linkly fits before you commit. The main constraints are the click limit and the absence of custom domains and advanced routing features, which are Pro plan features.

### Does Linkly work well for SMS marketing campaigns?

Yes, SMS is one of Linkly's stronger use cases. Short links with custom domains look trustworthy in SMS messages. Geo-targeting and device targeting let you send recipients to the right destination based on where they are and what device they're using. Retargeting pixels fire on click, building your ad audiences. Click analytics show you open rates and engagement patterns by campaign. The API and Zapier integration make it straightforward to generate campaign-specific links programmatically at send time.

### How does Linkly compare to Bitly for team collaboration?

Bitly's Business plan includes team workspaces, which is a genuine advantage if collaborative link management is a priority. Linkly's Business and Enterprise plans include team features as well. If you're on Pro and need to share access, the most common approach is shared API credentials or workspace-level access — worth checking the current plan details on the pricing page, as this evolves. For most small teams, shared access to a single Linkly account covers the practical need.

---

# BL.INK vs Linkly: Enterprise Link Management at Two Different Price Points

> BL.INK is built for enterprise brands. So is Linkly — but at $39/mo vs BL.INK's $48 entry price, and with retargeting pixels, device targeting, and A/B testing that BL.INK doesn't offer.

Source: https://linklyhq.com/blog/blink-vs-linkly

# BL.INK vs Linkly: Enterprise Link Management at Two Different Price Points
BL.INK has been around long enough to build a real reputation in enterprise brand link management. Large brands and agencies use it for branded short links, team management, and the kind of organizational structure that enterprise procurement teams appreciate. If you've encountered BL.INK in an evaluation, you know it presents itself seriously — polished UI, enterprise positioning, reasonable API.
This comparison is worth having because BL.INK and Linkly both serve the enterprise and mid-market segment, but they arrive at that market from different directions. BL.INK leads with brand management. Linkly leads with the full marketing stack. The practical question is which features matter most to your team — and whether you want to pay more or less for them.
## What BL.INK Does Well
BL.INK's strongest argument is brand governance. For large organizations with many teams generating links under a shared brand umbrella, BL.INK provides the administrative structure to manage that at scale. Team workspaces, user permission levels, custom domain management, and reporting dashboards give brand managers visibility and control over how short links are created and used.
The UTM builder is solid. BL.INK has clearly thought about the workflow where marketing teams need to generate consistently tagged URLs without relying on everyone to remember the correct parameter syntax. Built-in UTM management reduces the kind of tracking errors that accumulate when UTM parameters are entered manually by different team members.
Link expiration is supported. If you need links to stop working after a campaign ends or after a set date, BL.INK handles that. Analytics are present and cover the expected dimensions: clicks, referrers, geography, and devices.
QR codes are included, which matters for out-of-home and print campaigns where brands need the physical-to-digital bridge.
For a brand that primarily needs governed, organized short link management with clean analytics and a UTM workflow, BL.INK serves the need adequately.
## Where BL.INK Falls Short
The marketing-layer features that modern performance campaigns require are largely absent from BL.INK.
Retargeting pixels are not supported. You cannot attach a Facebook Pixel, Google Ads remarketing tag, TikTok Pixel, or LinkedIn Insight Tag to a BL.INK link. For brands running paid social campaigns who want to build audiences from link click traffic — or who need pixel attribution on clicks to pages they don't control — this is a significant gap. Linkly supports [retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels) on the Pro plan and above, across all major ad platforms.
Device targeting is available on BL.INK, but only from their SMB plan at $99/mo and above — not on the entry-level Expert+ plan at $48/mo. Linkly's [device targeting](https://linklyhq.com/support/click-tracking) is available from $39/mo on the Pro plan, which costs less than half the BL.INK tier that includes it.
A/B split testing via link rotation is not part of BL.INK's feature set. If you want to test two landing pages against each other by distributing traffic from a single short link, you cannot do that with BL.INK. Linkly's [link rotator](https://linklyhq.com/support/link-rotator) supports percentage-based traffic distribution across multiple destinations.
Geo-targeting is available on BL.INK via their Dynamic Links feature, but again only from the SMB plan at $99/mo and above — not on their Expert+ entry plan at $48/mo. Linkly's [geo-targeting](https://linklyhq.com/support/click-tracking) is available from $39/mo on the Pro plan.
Link cloaking — masking the destination URL so the browser shows your branded domain — is not available in BL.INK. Linkly offers link cloaking on the Business plan and above.
## What Linkly Adds
Linkly's Pro plan at $39/mo includes [retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels) across Facebook, Google, TikTok, and LinkedIn; [A/B split testing via link rotators](https://linklyhq.com/support/link-rotator); and link cloaking (Business plan) — features BL.INK doesn't offer at any price. It also includes [device targeting](https://linklyhq.com/support/click-tracking) and [geo-targeting](https://linklyhq.com/support/click-tracking) at $39/mo — the same features BL.INK only adds from $99/mo. Rounding out the plan: [link expiration](https://linklyhq.com/support/create-expiring-links); [QR codes](https://linklyhq.com/support/create-qr-codes); UTM builder; and [bot filtering](https://linklyhq.com/support/click-tracking) from the Starter plan.
The Business plan at $129/mo adds link cloaking, webhooks for real-time click event streaming, and the enterprise features discussed below.
For marketing teams running performance campaigns alongside brand link management, Linkly's feature set is more complete than BL.INK's at a lower entry price.
## The API Comparison
BL.INK has a REST API. For basic programmatic link management — creating, updating, and retrieving links — it works. Enterprise teams that need to generate links from internal systems or integrate link data into reporting pipelines can do so.
Where BL.INK's API falls short is in high-volume and real-time use cases. There is no webhook support, which means you cannot receive push notifications when a link is clicked. Real-time data pipelines — streaming click events to a data warehouse, triggering CRM updates on click, or powering real-time dashboards — require webhook support that BL.INK doesn't offer.
Linkly's [API](https://linklyhq.com/support/api) is built for scale. The default rate limit is 20 requests per second per API key, with capacity available up to 200 requests per second on request. Bulk link creation endpoints accept up to 1,000 links per API call, which matters for teams generating large volumes of links for campaigns, product catalogs, or multi-tenant applications.
On the Business plan and above, Linkly supports webhooks that push click event data to any configured endpoint in real time. You can pipe those events directly into a data warehouse, CRM, custom analytics system, or application without polling.
Linkly also has native integrations with [Zapier](https://linklyhq.com/support/zapier-integration), [Make](https://linklyhq.com/support/zapier-integration), and [n8n](https://linklyhq.com/support/n8n-integration), as well as a [Google Sheets add-on](https://linklyhq.com/support/google-sheets-addon). These matter in enterprise environments where marketing operations and analytics teams want to build workflows around link data without engineering involvement. A marketing ops manager can pull click data into a Google Sheet for a weekly report, or trigger a notification in Slack when a campaign link passes a click threshold — no custom code required. BL.INK does not have native integrations with these tools.
The comparison is straightforward: BL.INK's API handles the basics. Linkly's API handles the basics plus high-volume programmatic generation, real-time event streaming, and a no-code integration layer for non-developer teammates.
## Pricing: BL.INK $48 vs Linkly $39
BL.INK's entry price is around $48/mo. Linkly's Pro plan is $39/mo. That $9/mo difference in Linkly's favor is compounded by the feature gap: Linkly's lower-priced plan includes retargeting pixels, device targeting, A/B split testing, and geo-targeting that BL.INK doesn't offer at any price.
For budget-conscious teams evaluating enterprise link management, paying more for fewer features is a hard position to justify. The pricing difference isn't large in absolute terms, but it's directionally wrong if the more expensive platform also delivers less capability.
For teams that need Linkly's Business plan — which adds link cloaking, webhooks, and enterprise features — the price is $129/mo. Teams considering BL.INK's enterprise tiers should request pricing directly, as BL.INK's enterprise plans are not publicly listed.
See the full breakdown on [Linkly's pricing page](https://linklyhq.com/pricing).

## Enterprise Considerations
Both BL.INK and Linkly serve enterprise buyers, and there are real enterprise-tier questions beyond feature counts.
Linkly's Enterprise plan includes SSO/SAML for single sign-on, an audit log for compliance and governance, BigQuery sync for teams that want click data flowing directly into their data warehouse, and a custom Data Processing Agreement for teams with GDPR or legal compliance requirements. These are not afterthoughts bolted onto a SMB product — they're part of the platform for organizations that need them.
BL.INK's team management and brand governance features are its strongest enterprise argument. For organizations where the primary concern is controlling how many people can create links under a shared domain, and ensuring consistent link governance across a large team, BL.INK's administrative structure has been purpose-built for that problem.
The distinction comes down to what the enterprise requirement actually is. If it's brand governance, BL.INK is a reasonable fit. If it's brand governance plus performance marketing capabilities plus scalable API infrastructure plus compliance tooling, Linkly covers more of the list — and at a lower entry price.
## Who Should Choose Which
Choose BL.INK if your primary requirement is enterprise brand link governance: controlled access, team management, consistent UTM tagging across a large organization, and clean analytics. If retargeting pixels, device routing, and A/B testing are not relevant to your workflows, BL.INK's feature set matches the use case and its reputation is solid.
Choose Linkly if you need the marketing layer on top of brand management: retargeting pixels for paid campaigns, device targeting for mobile app marketing, A/B split testing, link cloaking, and a high-throughput API with webhook support. Linkly also wins on price at entry level — $39/mo vs BL.INK's $48/mo — while delivering more features. For enterprise teams that need SSO, audit logs, and BigQuery sync, Linkly's Enterprise plan covers those requirements.
The comparison isn't close on feature breadth. BL.INK is good at what it does. Linkly does more, costs less at entry level, and doesn't require you to give up either the marketing features or the API capability to get there.

For a side-by-side feature breakdown, see our [BL.INK vs Linkly comparison page](https://linklyhq.com/compare/blink-vs-linkly).

### Does BL.INK support retargeting pixels?

No. BL.INK does not support retargeting pixels from Facebook, Google, TikTok, LinkedIn, or other ad platforms. Linkly supports retargeting pixels on the Pro plan and above, letting you build ad audiences and attribution from link click traffic even when you don't control the destination page.

### Does BL.INK support device targeting?

BL.INK offers device-type routing via their Dynamic Links feature, but only on their SMB plan ($99/mo) and above — it is not available on their entry-level Expert+ plan ($48/mo). Linkly's device targeting is available from $39/mo on the Pro plan.

### Does BL.INK have geo-targeting?

Yes. BL.INK supports geo-targeting via Dynamic Links, but only from their SMB plan ($99/mo) and above — not on their entry-level Expert+ plan ($48/mo). Linkly's geo-targeting is available from $39/mo on the Pro plan, routing visitors by country to different destination URLs.

### How does BL.INK's API compare to Linkly's?

BL.INK has a REST API suitable for basic programmatic link management. Linkly's API supports 20 req/sec by default with burst up to 200 req/sec on request, bulk creation of up to 1,000 links per API call, and webhook event streaming on the Business plan. BL.INK does not support webhooks. Linkly also has native integrations with Zapier, Make, n8n, and Google Sheets.

### Is Linkly cheaper than BL.INK?

Yes. Linkly's Pro plan is $39/mo compared to BL.INK's entry price of approximately $48/mo. Linkly's Pro plan also includes retargeting pixels, device targeting, A/B split testing, and geo-targeting that BL.INK does not offer at any price point.

### Does Linkly have enterprise features like SSO and audit logs?

Yes. Linkly's Enterprise plan includes SSO/SAML, an audit log, BigQuery sync for data warehouse integration, and a custom Data Processing Agreement for compliance requirements. These features are available for organizations that need enterprise-grade governance and data infrastructure on top of Linkly's standard feature set.

---

# Dub.co vs Linkly: Developer-Friendly Links vs the Full Marketing Stack

> Dub.co is an excellent developer tool. But if your team also needs retargeting pixels, geo routing, device targeting, and A/B testing, Linkly does more for $20 extra a month.

Source: https://linklyhq.com/blog/dub-vs-linkly

# Dub.co vs Linkly: Developer-Friendly Links vs the Full Marketing Stack
Dub.co is one of the most interesting link management platforms to emerge in the last few years. It's open-source-friendly, genuinely developer-focused, and built with the kind of API quality that engineers actually appreciate. If your primary requirement is clean link infrastructure with solid developer experience, Dub is worth taking seriously.
But Dub.co made a deliberate product decision: it's infrastructure, not a marketing platform. It doesn't have retargeting pixels. It doesn't have geo-targeting or device routing. It doesn't have A/B split testing. For developer and SaaS teams who don't need those things, that's fine — even a feature. For marketing teams who need their links to do real work in paid campaigns, it's a hard stop.
This comparison is for teams that are deciding between the two. Both are capable, both have real APIs, and both are worth understanding clearly before you commit.
## What Dub.co Does Well
Dub.co's developer experience is genuinely good. The API documentation is clean and well-organized. There's a TypeScript SDK that makes integration straightforward for teams working in Node.js or TypeScript environments. The REST API follows predictable conventions, and the response structures are consistent. For a developer who needs to generate short links from application code, Dub is one of the more pleasant integrations in the category.
The analytics are solid. Dub tracks clicks, browsers, devices, countries, and referrers without requiring additional configuration. For SaaS teams embedding link generation into their product, that out-of-the-box analytics quality is useful.
Team workspaces, custom domains, link expiration, QR codes, and a UTM builder are all present. For the core use case — branded links with analytics and clean API access — Dub covers the ground competently.
Dub's open-source heritage also resonates with teams that care about platform transparency and community. If you want to self-host or contribute to the codebase, that option exists in a way it doesn't with most commercial link management tools.
## Where Dub.co Falls Short for Marketing Teams
The gaps in Dub.co are specific and consequential for marketing workflows.
There are no retargeting pixels. You cannot attach a Facebook Pixel, Google Ads tag, TikTok Pixel, or LinkedIn Insight Tag to a Dub link. This is not a hidden limitation or a bug — it's simply not a feature Dub offers. For paid media teams who want to build audiences from link click traffic, or who need pixel fires for attribution, this is a blocker.
There is no geo-targeting. You cannot route a visitor in Germany to a German-language page and a visitor in the US to the English version. Linkly's [geo-targeting](https://linklyhq.com/support/click-tracking) handles that routing at the link level. Dub doesn't.
Device targeting is absent too. A single Dub link cannot send iOS users to the App Store and Android users to the Play Store. Mobile app marketing campaigns almost universally need this. Linkly's device targeting does it cleanly.
There is no A/B split testing. Linkly's [link rotator](https://linklyhq.com/support/link-rotator) lets you distribute traffic across multiple destination URLs, which is the standard mechanism for testing landing pages and offers via short links. Dub has no equivalent.
There's also a link creation cap. On Dub's Pro plan, you can create 1,000 links per month. For teams running large campaigns or generating links programmatically, this ceiling can become a constraint. Linkly's Pro plan has no equivalent monthly creation cap.
## What Linkly Adds
Linkly is built for marketing teams who need their links to function as part of a campaign stack, not just as redirect infrastructure. The marketing layer includes [retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels) for Facebook, Google, TikTok, and LinkedIn; [geo-targeting](https://linklyhq.com/support/click-tracking) to route traffic by country or region; [device targeting](https://linklyhq.com/support/click-tracking) to split traffic by iOS, Android, and desktop; [A/B split testing via link rotators](https://linklyhq.com/support/link-rotator); [link expiration](https://linklyhq.com/support/create-expiring-links); link cloaking on Business plan and above; a UTM builder; [QR codes](https://linklyhq.com/support/create-qr-codes); and [bot filtering](https://linklyhq.com/support/click-tracking) from the Starter plan.
That's not a minor extension of what Dub does — it's a fundamentally different product scope. If retargeting and traffic routing matter to your team, Linkly isn't a marginal improvement over Dub. It's the tool that can do the job.
## API Deep-Dive: The Comparison That Actually Matters
This is the section worth reading carefully, because both platforms are developer-friendly and the API comparison is genuinely close in some respects — and genuinely different in others.
Dub.co's API has real strengths. The TypeScript SDK is well-maintained and the developer experience is thoughtful. Endpoints are consistent. Documentation is accurate. If your integration is primarily a web application generating short links on demand, Dub's API will feel good to work with.
Linkly's [API](https://linklyhq.com/support/api) approaches the problem from a different angle. The default rate limit is 20 requests per second per API key, with burst capacity available up to 200 requests per second on request. That ceiling matters for teams generating links at volume — whether you're building a SaaS product that creates personalized links for thousands of users, or running a campaign that requires generating links in bulk before launch.
Dub's bulk link creation capability is limited. Linkly's API supports bulk endpoints that accept up to 1,000 links per call. If you're building a campaign that requires 10,000 links, you're making 10 API calls rather than 10,000. That's not just a performance consideration — it's the difference between a pipeline that's manageable and one that requires careful throttling and retry logic.
Webhooks are the most consequential difference in real-world integrations. Dub.co does not currently offer webhook support. When a link gets clicked, you won't receive a real-time push notification to your endpoint. If you want to trigger downstream actions on click events — updating a CRM record, logging to a data warehouse, firing a notification — you have to poll Dub's API on an interval. Polling introduces latency, wastes request quota, and creates brittle systems.
Linkly supports webhooks on the Business plan and above. When a link is clicked, Linkly pushes the event to your configured endpoint in real time. You can pipe that data into a CRM, a data warehouse, an analytics system, or any custom application — without polling.
Beyond the raw API, Linkly has native integrations with [Zapier](https://linklyhq.com/support/zapier-integration), [Make](https://linklyhq.com/support/zapier-integration), and [n8n](https://linklyhq.com/support/n8n-integration), as well as a [Google Sheets add-on](https://linklyhq.com/support/google-sheets-addon). These integrations mean that non-developer teammates — marketers, operations, sales — can build automated workflows around link events without writing code. They can pull click data into a spreadsheet, trigger email sequences when a link gets clicked, or create links in bulk from a form, all without engineering involvement. Dub.co has no native equivalents.
The honest summary: Dub wins on developer experience polish and TypeScript SDK quality. Linkly wins on throughput, bulk operations, webhook support, and the breadth of integration options for mixed-skill teams. If your team is entirely composed of engineers who prefer direct API access, the gap narrows considerably. If your team includes non-developer stakeholders who need to participate in link workflows, Linkly's integration ecosystem is a clear advantage.
## Pricing: Dub $19 vs Linkly $39
Dub.co's Pro plan is $19/mo. Linkly's Pro plan is $39/mo. That's a $20/mo difference, and it's worth being direct about what you get for that gap.
At $19/mo on Dub, you get 50,000 tracked events per month, 1,000 links per month, custom domains, team workspaces, and the full API access. It's a solid package for developer-focused use cases.
At $39/mo on Linkly, you get 25,000 clicks per month, no monthly link creation cap, custom domains, [geo-targeting](https://linklyhq.com/support/click-tracking), device targeting, [retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels), [A/B link rotation](https://linklyhq.com/support/link-rotator), [link expiration](https://linklyhq.com/support/create-expiring-links), [QR codes](https://linklyhq.com/support/create-qr-codes), UTM builder, the Google Sheets add-on, and full API access including bulk endpoints.
If you need the marketing features — and specifically retargeting pixels, geo routing, and device targeting — there is no version of Dub that unlocks them. The $20 difference isn't just buying you more of the same thing. It's buying you a different category of capability.
If you don't need those features, Dub at $19/mo is genuinely good value and the lower price is a real consideration.
See the full breakdown on [Linkly's pricing page](https://linklyhq.com/pricing).

## Who Should Choose Which
Choose Dub.co if your team is primarily developers or engineers, your primary use case is generating branded short links from application code, you don't need retargeting pixels or traffic routing by device and geography, and you value a clean TypeScript SDK and open-source transparency. For developer infrastructure with solid analytics, Dub is a well-built choice.
Choose Linkly if your team includes marketers who need their links to fire pixels, route traffic intelligently, and connect to workflow automation tools. Choose Linkly if you're generating links at scale and need bulk API operations and webhook event streaming. Choose Linkly if you need geo-targeting, device routing, or A/B split testing — none of which Dub offers at any price point.
The two platforms overlap meaningfully on the basics: custom domains, analytics, API access, link expiration, QR codes. The difference is in what happens when your requirements extend beyond the basics. Dub is excellent within its chosen scope. Linkly covers a broader scope — and the API holds its own in the comparison.

For a side-by-side feature breakdown, see our [Dub.co vs Linkly comparison page](https://linklyhq.com/compare/dub-vs-linkly).

### Does Dub.co support retargeting pixels?

No. Dub.co does not support retargeting pixels from Facebook, Google, TikTok, LinkedIn, or any other ad platform. This is a deliberate product scope decision — Dub is infrastructure, not a marketing platform. Linkly supports retargeting pixels on the Pro plan and above.

### Does Dub.co have geo-targeting or device targeting?

No. Dub.co does not support geo-targeting or device targeting. You cannot route visitors by country or by device type from a single Dub link. Linkly supports both on the Pro plan, including routing iOS users to the App Store, Android users to the Play Store, and desktop users to a web page from one link.

### How do the APIs compare between Dub.co and Linkly?

Dub.co has a strong developer experience with a TypeScript SDK and clean documentation. Linkly's API supports 20 req/sec by default (up to 200/sec on request), bulk creation of up to 1,000 links per API call, and webhook event streaming on Business plan and above. Dub currently does not offer webhooks. Linkly also has native integrations with Zapier, Make, and n8n for non-developer teammates.

### Is Dub.co open source?

Dub.co is open-source-friendly and its codebase is publicly accessible on GitHub. This is a genuine differentiator for teams that want platform transparency or self-hosting options. Linkly is a commercial SaaS product and does not offer self-hosting.

### Does Dub.co have a link creation limit?

Yes. Dub.co's Pro plan allows 1,000 link creations per month. If you're generating links programmatically for large campaigns or a high volume of users, this cap can become a constraint. Linkly's Pro plan does not have a monthly link creation cap, and the API's bulk endpoint can create up to 1,000 links in a single call.

### Which is better for a mixed team of developers and marketers?

Linkly is the stronger choice for mixed teams. Developers get a high-performance API with bulk endpoints and webhook support. Marketers get retargeting pixels, geo-targeting, device targeting, A/B split testing, and native no-code integrations with Zapier, Make, n8n, and Google Sheets. Dub is optimized for developer-only workflows and lacks the marketing-layer features that non-developer teammates typically need.

---

# Short.io vs Linkly: Which Link Management Tool Is Right for You?

> Short.io and Linkly are priced similarly, but the feature depth is very different. Here's an honest look at where each platform wins and where it falls short.

Source: https://linklyhq.com/blog/shortio-vs-linkly

# Short.io vs Linkly: Which Link Management Tool Is Right for You?
Short.io has earned a solid reputation, particularly among agencies managing links across multiple client domains. It has a clean interface, reasonable pricing, and a feature set that covers the basics well. If you've been comparing it to Linkly, the honest answer is that both tools handle branded short links competently — the gap only becomes clear when you look at the marketing layer on top.
This post walks through what Short.io does well, where it runs out of road, and what Linkly adds for teams that need more than a link shortener.
## What Short.io Does Well
Short.io's strongest suit is multi-domain management. Agencies running dozens of client domains find it approachable: adding a custom domain is straightforward, and the workspace structure makes it easy to keep client links separated. That's a genuine competitive advantage, and it's why Short.io is the default recommendation in a lot of agency tooling conversations.
Beyond domain management, Short.io covers the core features you'd expect. Geo-targeting lets you route clicks to different destinations based on the visitor's country. Link rotation — Short.io's version of A/B split testing — lets you distribute traffic across multiple URLs. Click analytics give you a clear picture of where traffic is coming from. QR codes are supported. The interface doesn't get in the way.
For a team whose primary requirement is branded links with basic routing, Short.io is a reasonable choice. It's priced around $18/mo for the Personal plan, which sits right next to Linkly's Starter plan. On price alone, you won't find a clear winner.
## Where Short.io Falls Short
The limitations show up when you try to use Short.io as part of a broader marketing stack.
Short.io has no retargeting pixel support. If you want to fire a Facebook, Google, TikTok, or LinkedIn pixel when someone clicks a link — even if they don't land on a page you control — you can't do that with Short.io. For paid media teams, this is a significant gap. Retargeting pixels on short links let you build audiences from click traffic, which is valuable for remarketing campaigns and attribution. Linkly supports [retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels) on the Pro plan and above.
Device targeting is also absent. Short.io can route by geography, but it cannot send iOS users to the App Store, Android users to the Play Store, and desktop users to your website from a single link. That kind of smart routing is table stakes for mobile app marketing campaigns. Linkly's [device targeting](https://linklyhq.com/support/click-tracking) handles exactly this.
There's no UTM builder in Short.io. Teams who want to append consistent UTM parameters to their destination URLs have to manage that manually or build their own tooling. Linkly includes a UTM builder so you can generate properly tagged URLs without remembering the parameter syntax every time.
Link cloaking — which masks the destination URL so the browser displays your branded domain rather than the final destination — is not available in Short.io at any plan level. Linkly offers link cloaking on Business plan and above.
Link expiration is similarly absent. If you need a link to stop working after a specific date or after a certain number of clicks, Short.io can't do that. Linkly supports [expiring links](https://linklyhq.com/support/create-expiring-links) on Pro and above.
## What Linkly Adds
Linkly was built for marketing teams who want short links to do real work, not just redirect traffic. That means the full stack: [retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels) across every major ad platform, [geo-targeting](https://linklyhq.com/support/click-tracking) that routes by country or region, [device targeting](https://linklyhq.com/support/click-tracking) that splits traffic by iOS, Android, and desktop, [A/B split testing via link rotators](https://linklyhq.com/support/link-rotator), [link expiration](https://linklyhq.com/support/create-expiring-links), link cloaking (Business+), a native UTM builder, [QR codes](https://linklyhq.com/support/create-qr-codes), and [bot filtering](https://linklyhq.com/support/click-tracking) from the Starter plan.
The result is that Linkly fits into a marketing stack in ways Short.io simply can't. You can fire retargeting pixels on every click, build segmented audiences from link traffic, route mobile users to the right app store, and run clean A/B tests on destination URLs — all from the same link management dashboard.
## The API Comparison
Short.io has a REST API, and it works. You can create, update, and delete links programmatically. For basic use cases — generating links from a CMS, syncing data to a spreadsheet — it covers the ground.
Where Short.io's API falls short is in real-time data integration. There are no webhooks. If you want to know the moment a link gets clicked so you can trigger a downstream action — updating a CRM, firing a notification, logging to a data warehouse — Short.io can't do that. You'd have to poll the API on an interval, which adds latency, consumes request quota, and creates brittle pipelines.
Short.io also has no native integrations with Zapier, n8n, or Make. Teams who want to connect link events to their broader workflow automation stack have to build custom code to do it.
Linkly's [API](https://linklyhq.com/support/api) is built for scale. The default rate limit is 20 requests per second per API key, with burst capacity up to 200 requests per second available on request. Bulk endpoints let you create up to 1,000 links in a single API call, which matters if you're generating links programmatically for large campaigns or product catalogs. On the Business plan and above, webhook support lets you stream click events in real time to any downstream system.
Beyond the raw API, Linkly has native integrations with [Zapier](https://linklyhq.com/support/zapier-integration), [Make](https://linklyhq.com/support/zapier-integration), and [n8n](https://linklyhq.com/support/n8n-integration), as well as a [Google Sheets add-on](https://linklyhq.com/support/google-sheets-addon). Non-developer teammates can build link workflows without writing a line of code. That combination — a high-performance API for engineers and no-code integrations for everyone else — is something Short.io doesn't offer.
## Pricing Comparison
Short.io's Personal plan runs around $18/mo. Linkly's Starter plan is also $18/mo. At first glance, they look equivalent.
They're not. Linkly's Starter plan includes bot filtering, custom domains, and the API. Linkly's Pro plan at $39/mo unlocks retargeting pixels, device targeting, geo-targeting, A/B link rotation, link expiration, QR codes, the UTM builder, and the Google Sheets add-on. The Business plan at $129/mo adds link cloaking, webhooks, and additional team management features.
Short.io has no equivalent path to retargeting pixels or device targeting at any price point. If you need those features, you're not choosing between $18 and $18 — you're choosing between a tool that can do the job and one that can't.
See the full breakdown on [Linkly's pricing page](https://linklyhq.com/pricing).

## The Agency Use Case
Agencies are Short.io's core audience, and it's a fair fit for agencies whose primary need is multi-domain branded link management with basic analytics. If your clients don't run retargeting campaigns and you're not building workflows on top of click data, Short.io will do the job cleanly.
But many agencies need more. A client running paid social needs pixels on their links. A client promoting a mobile app needs device-aware routing. A client with seasonal campaigns needs link expiration. An agency that manages all of this across multiple clients needs all of those features across all of their domains — and the API throughput to generate links programmatically without hitting rate limits.
Linkly's workspace model supports multiple domains, team members, and permissions — the same organizational structure agencies need. Combined with the full marketing feature set and a scalable API, it covers agency use cases that Short.io simply can't address.
## Who Should Choose Which
Choose Short.io if your requirements are straightforward: branded short links, basic geo-routing, multi-domain management, and clean analytics, with no need for retargeting pixels, device targeting, link cloaking, or workflow automation. It's a well-built tool for that specific scope.
Choose Linkly if you need your links to do real marketing work: firing retargeting pixels, routing traffic by device, running A/B tests, expiring links on a schedule, or connecting click events to your broader automation stack. Linkly also wins on the API side if you need bulk link creation, webhook event streaming, or native integrations with tools like n8n and Zapier.
The two platforms are similarly priced at entry level, but they serve different ambitions. If you've already outgrown "just a link shortener," Linkly is the more complete answer.

For a side-by-side feature breakdown, see our [Short.io vs Linkly comparison page](https://linklyhq.com/compare/shortio-vs-linkly).

### Does Short.io support retargeting pixels?

No. Short.io does not support retargeting pixels from Facebook, Google, TikTok, LinkedIn, or any other ad platform. Linkly supports retargeting pixels on the Pro plan and above, which lets you build ad audiences from link click traffic even when you don't control the destination page.

### Can Short.io route traffic by device type?

Short.io supports geo-targeting by country, but it does not support device targeting. You cannot route iOS users to the App Store, Android users to the Play Store, and desktop users to a web page from a single Short.io link. Linkly supports device targeting on the Pro plan.

### Does Short.io have webhooks?

No. Short.io's API does not support webhooks. If you need real-time click event data pushed to an external system, you'd have to poll the Short.io API on a schedule. Linkly supports webhooks on the Business plan and above, streaming click events to any downstream endpoint in real time.

### Does Short.io integrate with Zapier or n8n?

Short.io does not have native integrations with Zapier, Make, or n8n. Linkly has native integrations with all three, as well as a Google Sheets add-on, so non-developer teammates can build automated link workflows without writing custom code.

### Is Short.io good for agencies?

Short.io is a popular choice for agencies that primarily need multi-domain branded link management with clean analytics and basic geo-routing. It's less suitable for agencies whose clients need retargeting pixels, device targeting, link expiration, or workflow integrations — features that Linkly covers on the Pro plan and above.

### How does Linkly's pricing compare to Short.io?

Short.io's Personal plan starts at around $18/mo, which matches Linkly's Starter plan. However, the Pro plan features — retargeting pixels, device targeting, A/B split testing, link expiration, UTM builder, and the Google Sheets add-on — are available in Linkly at $39/mo. Short.io has no equivalent feature set at any price point. See the full comparison on Linkly's pricing page.

---

# TinyURL vs Linkly: What You Get at Each Price Point

> TinyURL vs Linkly: an honest comparison of features, pricing, API capabilities, analytics depth, and which shortener is right for your marketing workflow.

Source: https://linklyhq.com/blog/tinyurl-vs-linkly

# TinyURL vs Linkly: What You Get at Each Price Point

TinyURL has been around since 2002. That's not a trivial fact. In internet years, surviving two decades as a link shortener means something — it means you're reliable, you don't delete links, and people trust you not to disappear. For a lot of users, that's the entire evaluation: will this link still work in five years? TinyURL's answer is almost certainly yes.

But longevity and depth are different qualities. This comparison looks honestly at what TinyURL offers today, where it falls short for marketing-focused use cases, and where the $29 monthly difference between TinyURL Pro and Linkly Pro is worth paying.

## What TinyURL Does Well

TinyURL is genuinely underestimated. Most people think of it as a bare-bones free tool with no features, but the paid plans are more capable than that reputation suggests.

TinyURL Pro at $9.99 per month includes custom domains, click analytics, QR codes, a UTM builder, and an API. It also includes geo-targeting and link cloaking — two features that often surprise people who assume TinyURL is purely utilitarian. Link cloaking in particular is usually associated with premium-tier tools, so finding it in a $10 plan is worth acknowledging.

For someone who needs a reliable, cheap shortener with a few marketing features and no interest in team collaboration or advanced automation, TinyURL Pro is a defensible choice. It's not a toy.

## Where TinyURL Falls Short

The gaps become clear when you start building campaigns that need more than a shortened URL with basic click counts.

TinyURL has no retargeting pixel support. You can't fire a Facebook, Google, TikTok, or LinkedIn pixel on click. For performance marketers, this is a hard stop. Building retargeting audiences from link clicks — especially when the destination is a third-party page you don't control — requires pixel support at the link level. TinyURL doesn't have it.

There's no device targeting. You can't route iOS users to the App Store and Android users to Google Play from a single link. For app download campaigns, this means either two separate links or a branch-and-redirect solution bolted on elsewhere.

There are no link rotators or A/B split testing. You can't distribute traffic across multiple destinations, which rules out simple conversion tests and multi-offer affiliate campaigns.

There's no link expiration. You can't set a link to stop working after a date or a click count.

There are no team workspaces. TinyURL is fundamentally a single-user tool. If multiple people need to create and manage links under a shared account structure with organized access, you're working around the product rather than with it.

The analytics are shallow. You get click counts with basic geographic and referrer data. There's no device breakdown, no bot filtering, no ISP data, no VPN detection, and no export capability worth building a reporting workflow around. If your campaign analytics live in a spreadsheet or a BI tool, getting data out of TinyURL is manual.

And the API, while present, is built for simple use cases. It handles single-link creation and basic retrieval. It's not built for bulk operations, it doesn't expose advanced link configuration through API calls, and the rate limits reflect a tool that wasn't designed for programmatic use at scale.

## What Linkly Adds

Linkly's Pro plan at $39 per month is built around the assumption that links are marketing assets with measurable, controllable behavior — not just aliases for long URLs.

[Retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels) from Facebook, Google, TikTok, and LinkedIn attach to any link. The pixel fires on click, regardless of where the destination URL lives. You can build retargeting audiences from every link click without needing visitors to land on your own domain first.

[Device targeting](https://linklyhq.com/support/click-tracking) routes visitors based on their device type. One link sends iOS users to the App Store, Android users to Google Play, and desktop users to a web page. This is standard practice for app download campaigns and Linkly handles it at the link level with no additional redirect infrastructure required.

[Link rotators](https://linklyhq.com/support/link-rotator) distribute traffic across multiple destinations, either evenly or weighted. Use them to split-test landing pages, rotate between affiliate offers, or gradually shift traffic as a campaign evolves.

[Link expiration](https://linklyhq.com/support/create-expiring-links) gives you a date or click count at which a link stops forwarding. Essential for time-limited promotions, event registrations, and any URL that shouldn't stay live indefinitely.

[Analytics](https://linklyhq.com/url-shortener-analytics) go significantly deeper than click counts: device breakdown, geographic data, referrer analysis, bot filtering, VPN detection, ISP data, and export to CSV. If your reporting workflow involves a spreadsheet or a dashboard, Linkly's data is structured to support that.

## The API: Where the Gap Is Most Visible

TinyURL has an API. Linkly has an [API built for scale](https://linklyhq.com/support/api). The distinction matters if you're doing anything programmatic with links.

Linkly's default rate limit is 20 requests per second per API key. Teams with high-volume needs can request up to 200 requests per second. Bulk creation endpoints accept up to 1,000 links per call. For teams generating large numbers of campaign links — for an SMS send, a product catalog, a print run, or a personalized content pipeline — the difference between single-link API calls and 1,000-link bulk operations is the difference between a feasible workflow and an overnight queue.

The API also exposes Linkly's full feature set. You can create a link via API with geo-targeting rules, device targeting, a retargeting pixel, and an expiration date in a single call. TinyURL's API doesn't expose those features because the product doesn't have most of them.

Beyond the direct API, Linkly integrates natively with [Zapier](https://linklyhq.com/support/zapier-integration), Make, and n8n. These integrations let non-technical users build automated link workflows without writing code — generate a tracking link when a form is submitted, log clicks to a sheet when a campaign ends, create QR codes automatically when a product is published. The [Google Sheets add-on](https://linklyhq.com/support/google-sheets-addon) extends this further, letting you generate and manage links directly from a spreadsheet. TinyURL has none of these integrations.

For Business plan subscribers, Linkly also provides webhooks for real-time click event delivery. Instead of polling the API for analytics, events are pushed as they happen — the foundation for real-time dashboards, automated alerts, and live campaign monitoring.

## Pricing: When Is the Extra $29 Worth It?

TinyURL Pro is $9.99 per month. Linkly Pro is $39 per month. That's a real difference, and it's worth being direct about when it's justified.

If you need a shortener for personal use, low-volume campaigns, or situations where basic analytics and custom domains are sufficient, TinyURL Pro is adequate. The $29 you'd spend upgrading to Linkly delivers features you won't use, and that's not a good trade.

The calculus shifts when any of the following apply: you're running paid social campaigns and need retargeting pixels, you're marketing a mobile app and need device targeting, you're managing an affiliate program with multiple offers that need traffic splitting, you're generating links programmatically and need API rate limits and bulk operations that can handle real volume, or you have a team that needs to collaborate on link management with shared workspace access.

In any of those scenarios, TinyURL Pro's ceiling is the constraint. You're either working around the product or you're missing capability that directly affects campaign performance. At that point, $39 is not a significant cost relative to the campaigns you're running.

Linkly's [Free plan](https://linklyhq.com/pricing) gives you 500 tracked clicks per month at no cost, no credit card required, and no time limit. It's a genuine free tier, not a trial. If you want to test the platform before committing to Pro, start there.

## Who Should Choose TinyURL

TinyURL is the right choice if your primary requirements are low cost, long-term link reliability, and basic shortening with light analytics. If you're a solo user, a small team without campaign tracking needs, or an organization that has standardized on TinyURL and finds the current feature set sufficient, there's no compelling reason to switch. At $9.99 a month, the value-to-price ratio is reasonable for what it is.

## Who Should Choose Linkly

Linkly is the right choice when links need to do more than redirect. If you're attaching retargeting pixels to links, routing by device or geography, running split tests across landing pages, building automated link workflows, or generating links programmatically at volume, Linkly's Pro plan at $39 is built for those use cases. It's also the right choice for teams — multiple users, organized campaign structure, shared analytics, and collaborative access are built into the platform rather than bolted on.

For [SMS marketing](https://linklyhq.com/use-cases/sms-marketing) specifically, Linkly is well-suited: short custom-domain links, click tracking with device and geographic data, pixel firing on click, and API or Zapier-based link generation at send time.

For a side-by-side feature breakdown, see our [TinyURL vs Linkly comparison page](https://linklyhq.com/compare/tinyurl-vs-linkly).

### How much better is Linkly's analytics compared to TinyURL?

Meaningfully better. TinyURL gives you click counts with basic geographic and referrer data. Linkly gives you click counts broken down by device type, country, city, referrer, ISP, and whether a click came from a bot or VPN. You can filter and segment the data in the dashboard and export it to CSV for use in your own reporting tools. If you're making campaign decisions based on link data, the depth difference matters.

### Can I use retargeting pixels with TinyURL?

No. TinyURL does not support retargeting pixels. If firing Facebook, Google, TikTok, or LinkedIn pixels on link clicks is part of your campaign strategy, Linkly is the tool for that. Retargeting pixel support is available on Linkly's Pro plan and above.

### How does Linkly's API compare to TinyURL's for bulk link creation?

TinyURL's API handles single-link creation. Linkly's API includes bulk endpoints that accept up to 1,000 links per call, with a default rate limit of 20 requests per second per key (up to 200 req/sec on request). If you're generating large numbers of campaign links programmatically — for an SMS campaign, a product catalog, or a personalized content pipeline — Linkly's API is built for that workflow in a way TinyURL's isn't.

### Does Linkly have team features?

Yes. Linkly's Business and Enterprise plans include team workspace functionality with shared access and organized link management. TinyURL doesn't have team workspaces. If you have multiple people creating and managing links under a shared account structure, Linkly is the better fit.

### Can I migrate my TinyURL links to Linkly?

TinyURL links will continue to resolve through TinyURL's infrastructure — Linkly can't redirect them. The practical approach is to let active TinyURL links run their course and use Linkly for new campaigns, particularly on a custom domain. For bulk migration of a large link inventory, Linkly's API bulk creation endpoint (1,000 links per call) makes it feasible to recreate links programmatically. You lose the original TinyURL short URLs but gain full control over the new links under your own domain.

### Is Linkly's free plan genuinely usable or just a teaser?

It's a real plan. 500 tracked clicks per month, no credit card, no time limit. It's not going to power a high-volume campaign, but it's enough to evaluate whether Linkly fits your workflow, run a small test campaign, or handle genuinely low-volume personal use. The main things it doesn't include are custom domains and the advanced routing and pixel features, which are Pro plan features.

---

# Linkly vs Bitly Enterprise (2026): A Better Alternative for High-Scale Link Management

> How Linkly compares to Bitly Enterprise for high-scale link management in 2026. Routing, attribution, API limits, SMS, workspaces, governance, and where each platform fits.

Source: https://linklyhq.com/blog/linkly-vs-bitly-enterprise

# Linkly vs Bitly Enterprise (2026): A Better Alternative for High-Scale Link Management

*Updated for 2026.*

Bitly has been a default for link shortening for more than a decade. The brand is recognizable, the platform is mature, and the Bitly Enterprise tier has anchored a lot of enterprise marketing programs over the years. For many teams it is the platform they grew up on.

And yet, by 2026, a growing number of enterprise marketing teams are quietly migrating off Bitly Enterprise. The reasons are rarely a single deal-breaker. They tend to be the accumulation of small frictions: features that should be in the base plan are gated behind enterprise contracts, routing that does not keep up with the way modern campaigns are built, API limits that get in the way of automation, and pricing conversations that scale faster than the underlying usage.

This article is for marketing operations leaders, growth engineering teams, agencies, and SaaS companies evaluating Bitly Enterprise against alternatives in 2026. It walks through where Bitly is genuinely strong, where it becomes limiting at scale, and how Linkly compares for the workflows that actually matter at enterprise volume.

## Quick Comparison

| Capability | Linkly Enterprise | Bitly Enterprise |
|---|---|---|
| Branded short links with custom domains | Included, scoped per contract | Included |
| Geo, device, OS, and schedule-based routing | Included | Limited; often device-only |
| Link rotators / A/B traffic splitting | Included | Not a core feature |
| Retargeting pixels (Facebook, GA, GTM, TikTok) | Included | Limited |
| Bot and social-crawler filtering | Included | Limited |
| Dynamic QR codes on every link | Included | Plan-tier |
| Real-time webhooks for click events | Included | Enterprise-tier |
| BigQuery / data-warehouse sync | Included | Custom integration |
| Native Zapier, Make, n8n | Included | Zapier focus |
| SSO (SAML), audit log, workspace controls | Included | Included |
| API rate limits suitable for automation | 20 req/sec per key (up to 200/sec on request) | Tiered by contract |
| GDPR compliance | Yes | Yes |

The interesting comparison at enterprise scale is not whether each platform supports a given feature, but where the feature lives in the pricing structure and how easy it is to compose into actual workflows.

## Bitly Enterprise Overview

Bitly grew up as a link shortener and over time expanded into a broader platform. Bitly Enterprise offers a familiar set of capabilities: branded short links, click analytics, QR codes, team collaboration, integrations with major marketing platforms, and a custom-quoted commercial model for high-volume customers.

Enterprise contracts typically bundle features that are not available on the public-pricing tiers, including higher click allowances, dedicated support, more aggressive API rate limits, additional team seats, advanced integrations, and contractual commitments like uptime SLAs and data processing agreements. The platform itself is solid technology at scale and handles very high click volumes reliably.

For organizations whose primary use of short links is "tracked, branded URLs across marketing channels," Bitly Enterprise is a credible default. The platform has earned its reputation in that core use case.

## Where Bitly Is Strong

It is worth being specific about where Bitly genuinely deserves credit.

**Brand recognition.** The `bit.ly` domain is one of the most recognizable short link patterns in existence. For some social and editorial channels, that recognition still matters.

**A long history at scale.** Bitly has run very high traffic volumes for many years. The infrastructure is battle-tested and reliable.

**A broad integration footprint.** Many marketing platforms have built-in Bitly integrations because the product has been around long enough to be everywhere.

**A familiar interface.** Most marketers have used Bitly at some point. New team members tend to find the dashboard intuitive without much onboarding.

**Enterprise-grade contractual options.** SLAs, DPAs, dedicated CSMs, and security reviews are part of the standard enterprise package.

These are real strengths. None of them are reasons to avoid the platform.

## Where Bitly Becomes Limiting

The limitations tend to show up when the link itself needs to do more than count clicks.

**Pricing scales faster than usage.** Enterprise contracts are negotiated, opaque, and can become significantly more expensive as volume grows. Features that arrive in mid-tier plans on other platforms are often gated behind enterprise contracts on Bitly. Many teams find that the "right tier" for them on Bitly Enterprise costs several times what an equivalent feature set costs elsewhere.

**Routing is limited.** Bitly's routing options are typically constrained to device-aware redirects (mobile vs desktop). Modern campaign patterns like country-level geo-targeting, schedule-based routing, browser-aware redirects, and percentage-based traffic splitting are either not first-class features or require workarounds.

**API rate limits are tiered by contract.** Teams running bulk operations, programmatic link creation, or real-time data integration often hit ceilings that require contract renegotiation rather than a simple tier upgrade.

**Attribution depth is limited.** The dashboard reports clicks well, but pulling structured click events into a warehouse or CRM for downstream attribution typically requires custom integration work rather than a native feature.

**Feature gatekeeping.** Retargeting pixels, advanced analytics dimensions, and certain integrations land in higher tiers or enterprise-only configurations. The total cost of "everything we actually need" can be several multiples of the headline tier price.

None of these are catastrophic, and any one of them on its own would not justify a platform change. The pattern is the accumulation: many enterprise teams reach a point where the total friction of running modern campaigns on Bitly exceeds what they would prefer to spend energy on.

## What Linkly Brings to Enterprise Workflows

Linkly was designed from the start around the workflows that enterprise marketing teams actually run. The product is API-first, routing rules are composable visually rather than buried in higher tiers, and the data model exposes structured events at every step. The result is a platform where the link participates in the campaign architecture rather than sitting alongside it.

Concretely, a single Linkly short link can:

- Route by country, device, OS, browser, time of day, or any composition of those rules
- Run a percentage-based traffic split between two or more landing pages
- Attach Facebook, Google Analytics, GTM, or TikTok pixels so every click joins a retargeting audience
- Filter out bot and social-crawler traffic so reported numbers reflect real human visitors
- Stream click events to BigQuery, Google Sheets, or any webhook-receiving system
- Operate inside a workspace with role-based permissions and an audit trail

Workspaces, SSO, audit log, BigQuery sync, and dedicated onboarding live on the Enterprise plan. The advantage at the enterprise level is that Linkly does not require contract escalation to unlock individual marketing capabilities — routing, retargeting pixels, link rotators, and the API surface are part of the platform, not gated behind separately negotiated add-ons.

## Pricing and Value Comparison

Bitly Enterprise pricing is custom-quoted and not publicly listed. The most useful third-party benchmark comes from Vendr's procurement marketplace, which puts the median Bitly Enterprise contract at around **$13,575 per year**, with significant variation by user count, link volume, and contract length.

Linkly Enterprise is also custom-quoted, scoped to click volume, workspaces, and governance requirements rather than feature unlocks. The Enterprise plan includes workspace-level controls, SSO via SAML, audit log, BigQuery sync, custom MSA and DPA agreements, invoice billing, and dedicated onboarding. The structural difference: features like routing, retargeting pixels, link rotators, real-time webhooks, and the API surface are part of the platform rather than negotiated as separate enterprise add-ons, which tends to keep contract line items shorter and more predictable. Enterprise quotes are scoped by the Linkly team after a discovery conversation. See the [Linkly pricing page](https://linklyhq.com/pricing) for product structure.

## Enterprise Workflows in Practice

Enterprise marketing programs in 2026 share a few common patterns. Both platforms can technically support each one. The question is how much glue work is required to make it actually run.

### Multi-region product launches

A global SaaS team launches a product across eight regions. Each region needs a localized landing page with appropriate pricing, language, and compliance treatment.

*With Bitly:* the typical pattern is one short link per region, often coordinated by an upstream routing decision in the campaign management tool or marketing automation platform. Analytics are reported per link, requiring stitching when reporting at the campaign level.

*With Linkly:* a single short link with country-based geo-routing rules sends US, EU, UK, and APAC visitors to their respective destinations. Analytics report under one campaign by default, with country-level breakdown available in the dashboard. The marketing team owns the routing logic without dependency on adjacent systems.

### Performance marketing at scale

A performance marketing agency manages many client accounts with hundreds of concurrent campaigns. Each client needs isolated link inventory, separate analytics, and the ability to programmatically create and update thousands of links.

*With Bitly:* enterprise plans support multi-account structures, and the API supports bulk operations with tier-dependent rate limits. Higher throughput typically requires contract escalation.

*With Linkly:* workspaces on the Enterprise plan isolate each client's domains, links, and analytics. The API is documented at 20 requests per second per key, with up to 200/sec available on request and custom limits on Enterprise for very high-volume use. Bulk endpoints accept up to 1,000 links per call, and webhooks stream click events into downstream systems in real time. Many performance agencies find the combination removes a class of operational overhead.

### SMS and transactional messaging

A retail brand runs same-day-sale SMS campaigns to drive immediate purchases. Each link needs to be character-efficient, brand-recognizable, and capable of routing iOS vs Android traffic without losing attribution.

*With Bitly:* SMS support is functional but generic. The link is shortened, clicks are tracked, attribution is reported.

*With Linkly:* branded short links on a custom domain reduce character count and increase recipient trust. Bot and social-crawler filtering keeps reported click numbers honest. Device routing sends iOS to the App Store and Android to Play with one link. The [SMS marketing use case](https://linklyhq.com/use-cases/sms-marketing) page covers this workflow in more detail.

## API and Automation

Both platforms have REST APIs. The structural differences matter at automation-heavy scale.

Linkly's API is documented at 20 requests per second per key, with up to 200/sec available on request. Bulk endpoints accept up to 1,000 links per call. The full surface includes link creation, routing rule configuration, analytics retrieval, QR generation, and webhook subscription. Native integrations with Zapier, Make, and n8n cover the common no-code workflows. Webhooks for click events fire within seconds. BigQuery sync on Enterprise pipes raw events into the data warehouse without engineering work. The Enterprise plan supports custom rate limits scaled to usage for very high-volume programmatic use. See the [link shortening API documentation](https://linklyhq.com/support/link-shortening-api) for the full reference.

Bitly's enterprise API is capable, but rate limits, bulk operation support, and webhook availability are typically negotiated as part of the contract rather than published. Teams whose automation logic depends on a specific rate limit or event stream often find the conversation more contract-driven than product-driven.

## Attribution and Analytics

Attribution at enterprise scale typically means three things: the data must be accurate, it must arrive quickly, and it must be available to downstream systems for joining with other data.

*Accuracy.* Linkly applies bot and social-crawler filtering to every click by default. Reported clicks reflect human visitors rather than preview bots, which is particularly important for SMS, email, and any channel with significant automated traffic touching links in transit.

*Speed.* Webhooks fire within seconds of each click. CRM and analytics systems pick up link events in near real time. The dashboard offers hourly analytics and period-over-period comparison out of the box.

*Downstream availability.* BigQuery sync on Enterprise streams raw click events into the warehouse. The Google Sheets feed gives marketing ops a live, formula-friendly data view. The API exposes all of the same data programmatically. The [analytics overview](https://linklyhq.com/url-shortener-analytics) page covers the data model.

Bitly Enterprise covers the same conceptual ground, but the data layer tends to be more dashboard-centric and the export to downstream systems is more often a custom integration. Many teams end up wiring Bitly into a warehouse through middleware rather than as a first-class feature.

## Traffic Routing in Detail

Routing is the area where Linkly differentiates most clearly from Bitly Enterprise for modern campaign work.

Linkly's routing rules compose visually:

- **Geo-routing** at country level
- **Device routing** (mobile, desktop, tablet)
- **Operating system routing** (iOS, Android, Windows, macOS, Linux)
- **Browser routing**
- **Schedule-based routing** (different destinations on weekdays vs weekends, before vs after a launch date)
- **Traffic splitting** for A/B testing via the link rotator

Rules combine. A team can route US mobile visitors to the App Store, EU mobile visitors to a GDPR-aware variant of the App Store flow, US desktop to a USD landing page, and EU desktop to a localized variant, with a 50/50 split inside each segment for A/B testing.

Bitly's routing is typically device-aware (mobile vs desktop), and more advanced conditional logic is either handled outside the platform or requires enterprise-tier configuration. For campaigns that depend on multi-condition routing, this difference is often the deciding factor.

## Scale and Performance

The Linkly platform has processed over one billion clicks with 99.9% uptime on the redirect path. The Enterprise tier supports custom usage limits, unlimited workspaces, and SLA commitments through the standard MSA.

Bitly's infrastructure operates at a similar scale and reliability profile. Both products will handle the volume.

The interesting comparison at scale is not "can the platform serve a high QPS" (both can) but "what does the contract look like when you need it to." Linkly's pricing and tier structure tend to make scaling a budgeting conversation rather than a renegotiation. Bitly Enterprise is custom-quoted by definition.

## Team Management and Workspaces

Large marketing organizations and agencies need ways to isolate work across teams, brands, or clients while still operating inside one billing relationship.

Linkly's Enterprise plan provides workspace-level controls, role-based permissions, and audit logging across the organization. Custom domain and team seat allocations are scoped per-contract to match the size and structure of the organization.

Bitly's enterprise tier supports similar structural concepts. The exact configuration is part of the contract.

For agencies in particular, Linkly's workspace model is often a meaningful operational improvement: each client gets isolated link inventory, analytics, and domain configuration inside one Linkly account that the agency owns and bills against.

## Support Responsiveness

Support is one of the most consistently-praised aspects of Linkly in public reviews. The pattern across reviews is same-day responses, real engineers rather than tiered ticket queues, and a willingness to investigate customer-specific scenarios.

Bitly Enterprise customers typically have dedicated CSMs and named support contacts as part of the contract. For very large customers, this is often a smooth experience. For mid-market enterprises in the gray area between standard support and named-account treatment, the experience can be more variable.

Response time matters when a revenue-critical campaign is mid-flight. Many teams cite Linkly's support cadence as one of the reasons the platform stays in place even as the team grows.

## Migration Considerations

Linkly has a dedicated Bitly import flow. The shape of the work:

1. **Export your link inventory from Bitly** as a CSV (Links page, filtered by date range). Large exports can take up to 30 minutes.
2. **Open Links > Import in Linkly** and upload the CSV, mapping the columns to the correct fields. Linkly creates new short links pointing to the same destinations.
3. **Migrate any vanity domains** by updating DNS to point at Linkly. Self-owned domains transfer cleanly. Bitly-provided free domains cannot transfer and stop renewing once the Bitly account downgrades — confirm domain ownership before relying on the migration.
4. **Reconfigure routing rules** for campaigns where the routing logic now lives in the link.
5. **Update analytics integrations** for Google Analytics, your CDP, your warehouse, your CRM.
6. **Run both platforms in parallel** for a campaign or two. Your existing bit.ly short links continue to work on Bitly, so there is no forced cutover.
7. **Decommission Bitly when ready.** Historical analytics remain accessible in Bitly during your contract period; new analytics flow into Linkly.

Testing a small batch of links first is recommended before running the full inventory. For large migrations, the Linkly team will assist as part of standard onboarding. See the [Bitly import support article](https://linklyhq.com/support/bitly-import-links) for the full walkthrough.

Most enterprise migrations complete in a few days of focused work for small inventories, and one to two weeks for large multi-brand organizations with significant existing domain and link counts. The Linkly team supports the migration as part of standard onboarding.

## Final Recommendation for 2026

Bitly Enterprise is a credible platform. For organizations whose primary use of short links is "tracked, branded URLs across major marketing channels" and where the existing contract is performing well, there is no urgent reason to switch.

For organizations where any of the following apply, Linkly is typically the better fit:

- Campaigns require composable conditional routing
- Retargeting attribution is part of the program
- SMS or transactional messaging is a significant channel
- Click data needs to land in a warehouse or CRM in near real time
- Pricing transparency and predictability matter for budgeting
- The marketing organization is structured around workspaces or multi-brand isolation
- The team is an agency managing many client accounts

The pattern in 2026 is consistent: teams moving from Bitly Enterprise to Linkly cite a combination of better routing, better attribution data, and a pricing model that does not require contract escalation for each new feature. The transition is usually faster than expected, and the resulting setup tends to absorb the next several quarters of campaign growth without renegotiation.

## Frequently Asked Questions

### How much does Bitly Enterprise cost, and how does Linkly Enterprise compare?

Bitly does not publish Enterprise pricing. Third-party procurement data (Vendr) puts the median Bitly Enterprise contract at around $13,575 per year, with significant variation by user count and volume. Linkly Enterprise is also custom-quoted. Talk to our team for a scoped quote against your usage profile.

### Can Linkly handle our enterprise click volume?

Yes. The Linkly platform has processed over one billion clicks with 99.9% uptime on the redirect path. The Enterprise tier supports custom usage limits, unlimited workspaces, and SLA commitments through the standard MSA.

### What about SSO, audit log, and DPA for vendor review?

Linkly's Enterprise plan includes SSO (SAML), an activity audit log of who created, edited, and deleted each link, custom MSA and DPA agreements, invoice billing with net terms, and dedicated onboarding. Linkly is GDPR compliant and click data is never sold or shared with third parties.

### Can we import our existing Bitly links into Linkly?

Yes. Export your links as a CSV from Bitly (use the Links page, filtered by date range; large exports can take up to 30 minutes). Upload the CSV via Links > Import in your Linkly dashboard and map the columns. Linkly creates new short links pointing to the same destinations. Your existing bit.ly short links continue to work on Bitly, so there is no forced cutover. Self-owned custom domains can be migrated by updating DNS to point at Linkly; Bitly-provided free domains cannot transfer and stop renewing once you downgrade. Test a small batch first; the Linkly team will assist on large migrations. See the [Bitly import guide](https://linklyhq.com/support/bitly-import-links) for the full walkthrough.

### How long does enterprise migration typically take?

A few days of focused work for small inventories and one to two weeks for large multi-brand organizations with many custom domains and active campaigns. The bulk API and CSV import handle the heavy lifting. Linkly's team supports the migration as part of standard onboarding.

### Does Linkly support multi-workspace organizations and agencies?

Yes. The Enterprise plan includes workspace-level controls, role-based permissions, and an audit log spanning the organization. Agencies commonly use workspaces to isolate each client's links, domains, and analytics inside one Linkly account.

### How does Linkly handle attribution for paid acquisition?

Retargeting pixels (Facebook, GA, GTM, TikTok) attach directly to short links, so every click joins the retargeting audience even when the destination is a site you do not own. Webhooks stream click events into downstream systems within seconds. BigQuery sync on Enterprise pipes raw events into the warehouse for joined attribution analysis.

### What about API rate limits for automation-heavy use?

Linkly's API is documented at 20 requests per second per API key, with up to 200 requests per second available on request. Bulk endpoints accept up to 1,000 links per call. The Enterprise plan supports custom limits scaled to usage for very high-volume programmatic use.

### Can we test Linkly with a real campaign before committing?

Yes. The Linkly Free plan supports 100 short links and 500 tracked clicks per month with one custom domain and no credit card required. Most teams can run a full end-to-end test with their own domain and a real campaign before any commercial conversation.

---

# Linkly vs Rebrandly (2026): Which Link Management Platform Is Better for Modern Marketing Teams?

> An updated 2026 comparison of Linkly and Rebrandly for marketing teams: routing, retargeting pixels, attribution, SMS, API, pricing, and which platform fits which kind of team.

Source: https://linklyhq.com/blog/linkly-vs-rebrandly

# Linkly vs Rebrandly (2026): Which Link Management Platform Is Better for Modern Marketing Teams?

*Updated for 2026.*

Choosing a link management platform in 2026 looks very different than it did even two years ago. Short links are not just click counters anymore. They route paid traffic, attach retargeting pixels, drive SMS conversions, hide affiliate destinations, and feed real-time data into warehouses. The platforms behind them have had to evolve, and not all of them have evolved at the same pace.

Linkly and Rebrandly both shorten URLs, brand the links with custom domains, and report on clicks. That is where the similarities tend to stop. This guide walks through how the two platforms compare in practice for marketing teams, performance agencies, and SaaS companies evaluating both products, and where each one earns its place.

## Quick Comparison

| Capability | Linkly | Rebrandly |
|---|---|---|
| Branded short links with custom domains | Yes (1 on Free, scales up) | Yes (often gated by plan) |
| Geo, device, OS, and schedule-based routing | From the Pro plan | Limited; often device-only |
| Link rotators / A/B traffic splitting | From the Pro plan | Not a core feature |
| Retargeting pixels (Facebook, GA, GTM, TikTok) | From the Pro plan | Limited integrations |
| Bot and social-crawler filtering | From the Starter plan | Not a core feature |
| Dynamic QR codes on every link | From the Free plan | Plan-tier add-on |
| Real-time webhooks | From the Business plan | Limited |
| BigQuery / data-warehouse sync | Enterprise plan | Not a core feature |
| Native Zapier, Make, n8n | From the Pro plan | Zapier only |
| SSO and audit log | Enterprise plan | Enterprise plan |
| Free plan with custom domain | 100 links, 500 clicks, 1 custom domain, no credit card | Free plan available, custom domain often gated |
| GDPR compliant | Yes | Yes |

Both products handle the basics. The differences show up the moment a campaign needs the link to do conditional work or feed structured data downstream.

## What Rebrandly Is Good At

Rebrandly has built a focused product around branded short links. The pitch is clean and well-understood: take a long URL, replace `bit.ly/abc` with `yourbrand.co/abc`, share it across email, social, and print. For that job, Rebrandly executes well.

Teams that choose Rebrandly often cite three reasons:

- A friendly link-creation experience designed for non-technical marketers
- A clear focus on brand consistency, with attention to how links look and feel
- A mature product with a long track record in the URL shortening space

For a small marketing team whose primary use of short links is "share a clean-looking URL on LinkedIn or in an email," Rebrandly does the job and gets out of the way. There is real value in a tool that is opinionated about what it does and does not try to do.

The trade-off is that everything beyond branded shortening tends to be either limited, gated behind higher plans, or solved by adding another tool to the stack. That trade-off is where Linkly typically pulls ahead for teams running modern marketing programs.

## What Linkly Is Built For

Linkly was built for marketing teams that need short links to do more than count clicks. The product is API-first, designed around routing rules and attribution data, and structured so the same link can support several different campaign behaviors at once. A single Linkly short link can:

- Send US visitors to a USD landing page and EU visitors to a localized variant
- Route mobile traffic to the App Store or Google Play while desktop goes to the web product
- Run a 50/50 traffic split between two landing pages for A/B testing
- Attach a Facebook or TikTok pixel so every click joins a retargeting audience
- Filter out bot and social-crawler traffic so the reported numbers reflect real humans
- Stream click events to BigQuery, Google Sheets, or any webhook-receiving system

Customers commonly describe Linkly as simple to set up but deep when you need it. The Free plan exists to let teams test the product against a live campaign before any commercial conversation, which is part of why many teams arrive at Linkly after outgrowing simpler tools.

## Key Differences at a Glance

The headline difference between the two platforms is what the link can do once it has been clicked. Rebrandly focuses on the link itself: the domain, the slug, how it looks when shared. Linkly focuses on what happens after the click: where the visitor is routed, which pixel fires, how the event is captured, where the data ends up.

That difference shapes almost every other comparison in this article. Pricing reflects it. Analytics reflect it. API design reflects it. Even support tends to reflect it, because marketing teams running routed campaigns have different questions than teams sharing static branded links.

## Pricing Comparison

Pricing is one of the more practical reasons teams compare these two platforms. Both products use plan-based pricing with usage tiers, and both can become costly as link volume grows. The structures are different enough that simple cost comparisons can be misleading without context.

### Linkly pricing (public, as of 2026)

- **Free** — $0/mo. 100 links/month, 500 tracked clicks, 1 custom domain. No credit card required.
- **Starter** — from $15/mo annual ($18 monthly). 250 links, 2,000 clicks, custom QR codes, bot and crawler filtering, UTM builder.
- **Pro** — from $32/mo annual ($39 monthly). 1,000 links, 10,000 clicks, 3 custom domains, geo and device redirect rules, link rotators, retargeting pixels, API access, Zapier/Make/n8n.
- **Business** — from $107/mo annual ($129 monthly). 5,000 links, 50,000 clicks, 10 custom domains, hourly analytics, public analytics pages, webhooks, link cloaking.
- **Enterprise** — custom pricing. Workspace controls, SSO (SAML), audit log, BigQuery sync, custom MSA and DPA.

Add-on packs are available for extra clicks, links, and domains so teams can extend a single resource without upgrading tiers.

### Rebrandly pricing (public list pricing)

Rebrandly's public pricing typically starts with a Free tier and scales up through Starter, Growth, and Premium plans, with Enterprise pricing negotiated separately. Higher tiers unlock features like more team members, larger click allowances, API access, and advanced analytics. The exact dollar amounts shift over time, and Rebrandly often runs promotions and annual discounts, so always check current list pricing directly.

### Where the math typically lands

For small teams sharing a handful of branded links, both platforms come in at comparable price points. The Free plans on both products are usable for early evaluation. For teams running multi-channel campaigns with routing, retargeting, or API automation, Linkly's Pro and Business plans tend to include features that on Rebrandly land in higher tiers or are not available at all. At enterprise scale, both platforms quote custom pricing, and the right comparison depends on usage profile rather than list pricing.

The general pattern: Rebrandly is competitive when the use case is "branded short links and basic analytics." Linkly tends to be the better value when the use case expands to include routing, attribution, retargeting, or warehouse integration, because those features are bundled into mainstream plans rather than gated behind enterprise contracts.

## Analytics Comparison

Both platforms report on clicks. The difference is how much data each one captures, how quickly it surfaces, and how easily it leaves the platform for downstream use.

Rebrandly's analytics cover the basics most marketing teams expect: clicks over time, geographic distribution, device breakdown, referrer source, and exportable reports. The dashboard is dashboard-first, designed for in-platform review.

Linkly captures the same baseline and adds a few things that matter for performance teams. Bot and social-crawler filtering is on by default from the Starter plan, so the numbers in the dashboard reflect real human visitors rather than preview bots inflating click counts. ISP-level tracking is available from the Pro plan. Hourly analytics and public analytics pages unlock on Business. UTM parameters are captured automatically, and the data is exportable through a live Google Sheets feed or, on Enterprise, streamed to BigQuery for warehouse-level analysis.

For teams whose attribution depends on connecting clicks to downstream conversions, Linkly's data layer tends to be easier to wire up. Webhooks fire within seconds of each click from the Business plan upward, which means CRM and analytics systems can pick up link events in something close to real time. See the [Linkly analytics overview](https://linklyhq.com/url-shortener-analytics) for a more detailed walkthrough.

## Routing and Redirect Capabilities

Redirects are where Linkly and Rebrandly diverge most clearly.

Rebrandly supports basic device-aware redirects, which covers the common pattern of routing mobile visitors to one destination and desktop to another. Beyond that, advanced conditional logic tends to be limited and often handled outside the platform.

Linkly's routing engine is one of the core product surfaces. From the Pro plan onward, a single short link can apply rules based on:

- **Country**
- **Device type** (mobile, desktop, tablet)
- **Operating system** (iOS, Android, Windows, macOS, Linux)
- **Browser**
- **Time of day or schedule** (different destinations on weekdays vs weekends, before or after a launch date)

Rules are composable. A team running a global product launch can use one Linkly link that routes US visitors to a USD-priced page, EU visitors to a GDPR-aware variant, and APAC visitors to a regional landing page, while also splitting mobile traffic to the App Store or Play Store as appropriate. Doing the same with Rebrandly typically means creating several distinct links and managing the routing logic in something upstream.

Linkly also supports link rotators for traffic splitting and A/B testing from the Pro plan, which is not a core feature of Rebrandly. For deeper detail, the [geo-redirect feature page](https://linklyhq.com/features/geo-redirect), [device redirect](https://linklyhq.com/features/device-redirect), and [link rotator](https://linklyhq.com/features/link-rotator) pages document the routing primitives.

## API Capabilities

Both platforms expose REST APIs. The difference shows up in rate limits, available endpoints, and the integration ecosystem around them.

Rebrandly's API is well-documented and covers core operations: create links, fetch click data, manage domains. Rate limits and feature scope are typically tied to plan tier.

Linkly's API is documented at 20 requests per second per API key, with up to 200 requests per second available on request. Bulk endpoints accept up to 1,000 links per call. The full reference and authentication model is documented at the [link shortening API support page](https://linklyhq.com/support/link-shortening-api). Native integrations with Zapier, Make, and n8n cover the no-code workflows. Webhooks for click events fire from the Business plan upward, giving downstream systems a real-time stream of link activity without polling.

For teams managing many campaigns, many clients, or any kind of bulk programmatic workflow, Linkly's API surface and rate limits tend to be the friction-reducer that makes the platform sustainable at scale.

## SMS Marketing Use Cases

SMS is one of the most demanding link environments. Open rates are typically above 95%, clicks happen within minutes, character count is tight, and carrier spam filters punish links that look generic or repetitive.

For SMS campaigns, two things matter beyond ordinary link shortening: the link needs to be brand-recognizable enough that recipients trust the message, and the click data needs to filter out the various crawler and preview bots that touch SMS links in transit. Linkly is designed with both in mind. Branded short links on a custom domain (available even on the Free plan) reduce character count and increase recipient trust, and bot and social-crawler filtering from the Starter plan keeps the reported click numbers honest.

For e-commerce teams running same-day-sale SMS campaigns, the combination of branded links, mobile-aware device routing (iOS to App Store, Android to Play Store, web to product page), and clean attribution data is often the reason teams move from a generic shortener to Linkly. The [SMS marketing use case page](https://linklyhq.com/use-cases/sms-marketing) covers the workflow in more depth.

Rebrandly supports SMS use cases at the level of "create a short branded link and paste it into your SMS." The trade-off, again, is what happens after the click.

## QR Codes

Both platforms support QR codes. The structural difference is whether QR codes are a first-class part of every short link or a separate feature with its own pricing.

Linkly includes a [dynamic QR code](https://linklyhq.com/features/qr-code-generator) on every short link by default. The Free plan QR codes are watermarked. Custom (un-watermarked) QR codes unlock on the Starter plan upward. Because the QR is tied to the short link, updating the destination later does not require reprinting the QR, which matters for print and packaging.

Rebrandly offers QR codes as an add-on or feature within certain plans. The mechanics are similar, but the pricing and packaging tends to be more modular.

For most teams the practical difference is minor unless QR is core to the channel mix. For event marketing, packaging, or print-heavy campaigns, Linkly's "QR on every link by default" tends to be the simpler model.

## Enterprise Scalability

At scale, both platforms can technically handle the volume. The difference is in what the contract and feature set look like once volume becomes the conversation.

Rebrandly's enterprise tier is custom-quoted and typically includes higher click allowances, more team members, and dedicated support. Specific features often unlock at the enterprise level rather than being available across tiers.

Linkly's Enterprise plan adds workspace-level controls (useful for agencies or multi-brand orgs), SSO via SAML, an audit log, BigQuery and data-warehouse sync, custom MSA and DPA, invoice billing with net terms, and dedicated onboarding. The Linkly platform has processed over one billion clicks with 99.9% uptime on the redirect path. The [enterprise link management overview](https://linklyhq.com/blog/enterprise-link-management) covers how teams typically deploy Linkly at scale.

The practical advantage at the enterprise level is that Linkly's mid-tier plans already include most of what marketing teams need for routing, attribution, and integration. Enterprise adds the controls and warehouse data layer, rather than unlocking core marketing features. That tends to keep the contract conversation focused on volume and governance rather than re-negotiating every feature.

## Ease of Use

Both platforms have invested in clean, approachable interfaces. Rebrandly leans toward a polished brand-first creation flow, which non-technical marketers tend to find familiar quickly. Linkly's dashboard is similarly simple for basic operations: paste a URL, pick a domain, share. Customers commonly describe Linkly's onboarding as fast, with most teams able to set up their first custom domain and start tracking real traffic on the same day they sign up.

Where Linkly differs is the depth available when you go looking for it. The routing rule editor, the analytics filters, and the API console are all designed to expose more configuration without forcing it on every user. New team members can create a link in a minute. Marketing ops can configure conditional routing in the same product without leaving for a separate tool.

## Support

Customer support is one of the most frequently-praised aspects of Linkly in public reviews. The pattern is consistent: same-day responses, real engineers rather than tiered ticket queues, and a willingness to dig into customer-specific use cases. For teams running revenue-critical campaigns, response time tends to matter more than any individual feature on a comparison chart.

Rebrandly offers standard email and chat support, with response times that scale by plan. For enterprise customers, dedicated support contacts are typically included in the contract.

## Security and Compliance

Both platforms operate at a level that meets the baseline expectations of most marketing teams. Both are GDPR compliant. Linkly's click data is never sold or shared with third parties. HTTPS is enforced on all short links.

Linkly's Enterprise plan adds SSO via SAML, an activity audit log of who created, edited, and deleted each link, custom MSA and DPA agreements, and invoice billing with net terms. For teams with formal vendor review processes, these are usually the controls that matter most.

## Best Use Cases for Each Platform

### Choose Rebrandly when

- Branded short links for social, email, and print are the primary use case
- Brand consistency matters more than conditional routing
- The team is small and prefers a focused, opinionated product
- Advanced analytics and attribution are not central to the workflow

### Choose Linkly when

- Campaigns require conditional routing (geo, device, OS, time-based)
- Retargeting pixels need to fire on every click, not just on the destination
- SMS is a meaningful part of the channel mix
- The team runs A/B tests on landing pages and needs traffic splitting
- Click data needs to land in BigQuery, Google Sheets, or a CRM in real time
- The marketing organization is large enough that workspaces and SSO matter
- The agency manages many client accounts that each need isolation

## The Verdict for 2026

Rebrandly is a capable platform for branded short links. For teams whose primary need is a clean, on-brand URL to share across social and email, it does the job well.

Linkly is built for the layer above that. Routing, retargeting, attribution, automation, and warehouse-grade data are first-class features rather than premium add-ons. For modern marketing teams running multi-channel campaigns at any meaningful scale, Linkly tends to be the platform that scales without renegotiation.

The honest recommendation: if the link itself is the deliverable, Rebrandly is a fine choice. If the link is part of a larger campaign architecture, Linkly will usually fit the work better.

## Migrating from Rebrandly to Linkly

Linkly has a dedicated Rebrandly import flow. The shape of the work:

1. **Export your links as a CSV from Rebrandly.** CSV export is a premium Rebrandly feature, so confirm your current plan supports it before starting.
2. **Open Links > Import in Linkly** and upload the CSV, mapping the columns to the correct fields.
3. **Run the import.** Linkly creates new short links pointing to the same destinations.
4. **Migrate your custom domain** by updating DNS to point at Linkly. Custom domains you own transfer cleanly. Rebrandly-provided domains may become unavailable when you downgrade your Rebrandly account, so confirm the domain status before relying on it.
5. **Add routing rules and pixels** where they are useful. This is the step where new Linkly capability shows up.
6. **Update analytics integrations.** Google Analytics, Google Sheets, your warehouse, your CRM.
7. **Run both platforms in parallel.** Your existing Rebrandly short links continue to work as long as your Rebrandly account is active, so there is no forced cutover.

Most migrations are a few hours of focused work. Testing a small batch of links first is recommended before running the full inventory. For larger migrations, the Linkly team will assist — see the [Rebrandly import support article](https://linklyhq.com/support/rebrandly-import-links) for the full walkthrough.

## Frequently Asked Questions

### Is Linkly more expensive than Rebrandly?

Not typically. Both platforms have free plans and overlap in mid-tier pricing. At Linkly's Pro plan, features like routing rules, retargeting pixels, and API access are included that Rebrandly often gates at higher tiers. At enterprise scale, both are custom-quoted, and which is better value depends on the specific usage profile.

### Can I use my own domain with Linkly?

Yes. One custom domain is included on the Free plan. The Pro plan includes three custom domains, Business includes ten, and Enterprise is custom. DNS setup typically takes a few minutes per domain. See the custom domain support guide for the walkthrough.

### Does Linkly support retargeting pixels like Rebrandly?

Linkly supports Facebook (Meta), Google Analytics, GTM, and TikTok pixels attached directly to short links from the Pro plan. Every click joins the retargeting audience, even when the destination is a site you do not own. This is often the most-cited reason teams move from a basic shortener to Linkly.

### How is Linkly different from Rebrandly for SMS marketing?

Linkly is designed with SMS in mind. Branded short links on a custom domain reduce SMS character count and improve recipient trust. Bot and social-crawler filtering from the Starter plan keeps reported click numbers honest. Device-aware routing from the Pro plan lets one link send iOS visitors to the App Store and Android to Play. Rebrandly supports basic SMS use, but the link does less work after the click.

### Can I import my existing Rebrandly links into Linkly?

Yes. Export your links as a CSV from Rebrandly (CSV export is a premium Rebrandly feature), then upload it via Links > Import in your Linkly dashboard and map the columns. Linkly creates new short links pointing to the same destinations. Your existing Rebrandly short links continue to work as long as your Rebrandly account is active, so there is no forced cutover. Custom domains you own can be migrated by updating DNS to point at Linkly; Rebrandly-provided domains may become unavailable when you downgrade. For larger migrations, the Linkly team will assist — see the [Rebrandly import guide](https://linklyhq.com/support/rebrandly-import-links) for the full walkthrough.

### Is Linkly suitable for agencies managing many clients?

Yes. The Business plan supports multiple custom domains and unlimited team members, and the Enterprise plan adds workspace-level controls and an audit log. Agencies commonly use workspaces to isolate each client's links, domains, and analytics within the same Linkly account.

### How does Linkly handle compliance?

Linkly is GDPR compliant. Click data is never sold or shared with third parties. SSO (SAML), audit log, and custom MSA and DPA agreements are available on the Enterprise plan.

### How long does it take to migrate from Rebrandly to Linkly?

A typical migration takes a few hours for small teams and up to a day for larger inventories with many custom domains. The Linkly Import flow handles CSV uploads of any size; the Linkly team will assist on large migrations. Old Rebrandly links continue to work on Rebrandly during the transition.

### Is there a free plan?

Yes. Linkly is free forever for up to 100 short links and 500 tracked clicks per month, with one custom domain on your own brand and no credit card required.

---

# Enterprise Link Management: What Actually Matters at Scale | Linkly

> A practical guide to evaluating an enterprise link management platform — branded domains, data destination, security & compliance, and reliability at scale.

Source: https://linklyhq.com/blog/enterprise-link-management

# Enterprise link management: what actually matters at scale

Every large company has a link problem, even if no one has named it yet.

Marketing has its own shortener. The product team uses something else for in-app notifications. An agency runs paid social through a third tool. Sales links go out from a fourth. Each is fine on its own — and collectively they're a mess: no shared attribution, no shared domain, no shared compliance posture, and no single answer when someone asks "how did that campaign actually perform?"

This is what enterprise link management is built to solve. Not just shorter URLs — a single, governed surface for every trackable link your company produces, on infrastructure you can defend in a security review.

## The four questions enterprise buyers actually ask

Past a certain size, the conversation about link management stops being about features and starts being about four questions. Most enterprise URL shortener evaluations come down to how a vendor answers them.

### 1. Can we keep links on our own domains?

Branded short domains aren't a vanity item. They're a deliverability and trust signal — click-through rates on branded domains consistently outperform generic shorteners, and email gateways treat known sender domains more kindly. SMS carriers, in particular, increasingly filter generic shorteners on promotional sends.

Linkly supports unlimited custom domains with automatic SSL, so every team can ship links on a domain you control — yourbrand.co/promo rather than someone else's shared infrastructure.

### 2. Can our data live where our data lives?

The Linkly UI is good. It's not where a data team wants to live. Linkly's Enterprise tier includes a native BigQuery sync, so click events stream into your warehouse alongside everything else — CRM activity, product events, ad spend. Join click data to revenue in a query, not in a screenshot.

For real-time use cases, webhooks fire a POST on every click with full context (link, tags, geo, device, referrer) — enough to drive retargeting audiences, lifecycle triggers, or fraud detection without polling.

### 3. Will it pass a security and compliance review?

This is where most consumer-grade shorteners fall down. Enterprise link management has to clear an actual review, not a marketing landing page.

Linkly is GDPR and CCPA compliant by default. The Enterprise tier ships with a custom DPA, SSO, an audit log, and the security documentation a real review actually asks for. EU data residency is available where required. Webhook payloads can be configured to exclude personally identifiable information for stricter compliance contexts.

### 4. Is it reliable enough for traffic we can't afford to lose?

A short link is only useful if it redirects. Linkly's redirect infrastructure has served over a billion clicks at sub-millisecond latency, with a 99.9% uptime SLA on the redirect path. The status page is public. The Enterprise tier adds a contractual SLA with service credits, which matters disproportionately for transactional sends — magic links, password resets, order confirmations — where a dead redirect is a P1 incident, not a marketing miss.

## The workspace question

The single architectural decision that matters most for enterprise link management is how you separate teams.

The wrong shape — one giant account with thousands of links and one merged report — turns into a nightmare within a quarter. Permissions get sloppy, naming conventions diverge, and nobody can tell which links belong to which campaign.

Linkly's workspace model lets you partition the account by team, brand, region, or client. Each workspace has its own links, its own domain assignments, its own members, and its own reports — but billing, governance, and reporting roll up to the parent.

This shape works particularly well for:

- SaaS and software companies separating product-led link surfaces (in-product sharing, transactional emails, magic links) from marketing campaigns and partner programmes
- Agencies and holding companies managing distinct client books with full operational isolation
- Multi-brand organisations where each brand needs its own short domain and analytics
- Regional marketing teams that need autonomy but report to a central CMO
- Platform companies offering link tracking as a feature to their own customers

## What enterprise teams actually use Linkly for

The common pattern, across customers we work with, isn't "we needed a shorter URL." It's one of these:

**Consolidating fragmented tooling.** A typical mid-market or enterprise stack accumulates three to five link tools across departments. Folding them into one enterprise link management platform recovers attribution data, reduces vendor sprawl, and gets compliance off everyone's back.

**Cross-channel attribution that survives.** UTM parameters are necessary but not sufficient — they get stripped, mangled, or ignored. Tracking the click itself, alongside UTMs, gives marketing teams a measurement layer that doesn't rely on the destination cooperating.

**Retargeting from anywhere a link gets shared.** Every Linkly link can fire a Meta Pixel, a Google Ads tag, a TikTok pixel, or a custom pixel before redirecting. That turns every shared link — email, SMS, podcast, partnership, QR code — into a retargeting touchpoint.

**Geo-routing and device-aware redirects.** A single short link can send US visitors to one page, EU visitors to a GDPR-compliant variant, and mobile users straight into the app. One link, many destinations, governed centrally.

**White-labelled reporting for clients or internal stakeholders.** Agencies and internal marketing teams can hand a stakeholder a clean, branded report instead of a screenshot of a dashboard.

## What good evaluation looks like

If you're considering Linkly as your enterprise URL shortener, the productive conversations tend to cover three things:

- **Domain strategy.** How many short domains do you need, and who owns them? This shapes the workspace setup.
- **Data destination.** Do you want clicks in BigQuery, in a webhook, in Google Sheets, or all three? This shapes the integration plan.
- **Migration path.** If you're consolidating off Bitly, Rebrandly, or a homegrown system, we have a tested import process that preserves historical links and short codes — no broken URLs in the wild.

We can usually map out a deployment plan in a single 30-minute call.

**[Talk to us about an enterprise rollout. Book a call →](https://go.linklyhq.com/meet)**

---

# The Programmatic Link API Your SMS Programme Is Missing | Linkly

> How a programmatic link API fixes the three biggest problems in SMS marketing — character limits, carrier filtering, and per-recipient attribution.

Source: https://linklyhq.com/blog/programmatic-link-api-sms

# The programmatic link API your SMS programme is missing

SMS is the hardest test case for any link tool, which makes it the most useful one.

A typical SMS campaign has three constraints that compound: a 160-character limit, US carriers that filter generic shorteners, and the need to attribute every click back to a specific recipient or segment. Get those three right and the same architecture handles transactional email, push notifications, in-app sharing, partner programs, and anything else you send programmatically.

This is a practical look at how teams build on Linkly's API — starting with SMS, because the constraints are sharpest there, then extending to the rest of the programmatic surface.

## Why generic shorteners stop working past a certain volume

Most marketing teams start with whatever shortener is built into their sending platform. It works fine — until one of three things happens.

**Deliverability degrades.** US carriers (Verizon, AT&T, T-Mobile) and the SMS aggregators feeding them have grown increasingly aggressive about filtering generic shortener domains, particularly on promotional sends. Links on real brand domains pass through cleanly; links on shared generic domains get rate-limited, deprioritised, or dropped.

**Click-through rate underperforms.** Industry research consistently puts branded short links 25–39% ahead of generic shorteners on CTR. The mechanism is recognition: recipients click links they trust, and a recognisable domain converts trust into clicks. Generic shorteners read as "I have no idea who sent this."

**Attribution stays shallow.** Built-in shorteners give you campaign-level data. They rarely give you per-recipient identity at the link level — which is exactly what you need for retargeting, lifecycle triggers, or proper revenue attribution.

These are not "nice to fix later" problems. They are the difference between an SMS programme that compounds and one that flatlines.

## The minimum viable API integration

The integration most teams settle on is two lines of code in their sending pipeline. Before handing a message to the SMS provider, shorten the destination URL through Linkly:

```bash
curl -X POST "https://app.linklyhq.com/api/v1/link?api_key=YOUR_API_KEY" \

  -H "Content-Type: application/json" \

  -d '{

    "workspace_id": 1,

    "url": "https://acme.com/bf/promo?recipient=48201",

    "name": "bf-48201",

    "domain": "acme.co"

  }'

```

The response gives you a branded short URL (`acme.co/bf30`-style, on your own domain) which goes straight into the SMS body. Single-request creation is fine up to a few hundred messages per minute. For bulk sends, the bulk-create endpoint accepts up to 1,000 URLs in one request — enough that even a several-million-message campaign rounds down to a few thousand API calls.

The full reference is at the [URL Shortener API page](https://linklyhq.com/url-shortener-api), and the OpenAPI 3.0 spec drops into Postman, Insomnia, or whatever client you already use.

## What you actually get back

Three things matter operationally, and they're all in the API contract:

**A branded short link, automatic SSL included.** Average length around 18 characters — short enough to keep a typical SMS in one segment instead of splitting into two (which roughly doubles the send cost).

**Real-time click webhooks.** Subscribe an endpoint and Linkly POSTs every click within seconds, with link ID, tags, timestamp, geo, device, browser, and referrer. That webhook is enough to drive retargeting audiences, kick off follow-up flows, advance CRM stages, or fire fraud-detection rules.

**Permanent links, 99.9% uptime SLA.** Sub-millisecond redirect latency on a path that's served over a billion clicks. Links don't break if you exceed plan limits — which matters most for transactional sends where a dead link is a support ticket.

## Three patterns we see in production

The integration shape depends on where you're sending from.

**Teams on Klaviyo, Attentive, or Postscript** typically use Linkly for the link layer underneath their existing platform. The sending platform handles list, segmentation, and authoring; Linkly handles every URL inside the message. The win is a CTR lift over the platform's built-in shortener plus an analytics layer that survives if you ever change SMS vendors.

**Teams building on Twilio, Bandwidth, or Sinch directly** integrate via the REST API at send time. URLs are shortened just-in-time, often with the recipient ID baked into the link name or tags so the click webhook arrives pre-attributed. This is the pattern for transactional sends, alerts, and multi-step authentication flows where the link is generated dynamically per message.

**Agencies and multi-brand operations** use workspaces to keep brands isolated. Each client gets its own short domain, its own users, its own analytics, its own billing. Shareable read-only analytics URLs mean clients can see their own performance without a Linkly account or another seat to license.

## The same pattern works beyond SMS

Once the API integration exists, it tends to spread across the rest of the messaging stack. The constraints that make it work for SMS — branded domains, programmatic generation, real-time webhooks, per-message attribution — apply almost anywhere links go out at volume.

**Transactional email.** Order confirmations, magic links, password resets, shipping notifications. Every embedded link gets shortened and tracked per recipient. The 99.9% uptime SLA matters more here than anywhere else: a dead link in a password reset is a P1.

**Push notifications.** Payloads are tiny, so a short branded link is the only kind that fits cleanly. Per-notification attribution lets you measure which campaigns actually drive returns to the app instead of guessing from in-app session timing.

**In-app share flows.** Generate a branded short link when a user hits "Share". Webhook every click back into your analytics. You see which channels drive viral loops and which posts convert, without trusting whatever referrer the receiving platform happens to forward.

**Affiliate and partner programmes.** Mint branded, attributable links per partner programmatically, with their identifier in the tag schema. No spreadsheet of partner codes; the segmentation is in the data from day one.

**Per-piece QR codes.** The same API generates trackable QR codes — useful for retail packaging, OOH, events, and any printed surface where you want to attribute each physical placement separately.

**AI assistants and agents.** Linkly publishes an official MCP server, so agents that send messages on behalf of users can mint and track branded links natively — same auth, same domains, same analytics.

## A reasonable place to start

The free tier includes 1,000 API calls per month, one custom domain, and the full analytics and webhook APIs. That's enough to wire up a working integration, ship a test campaign on a real brand domain, and validate the CTR lift before paying for anything.

The faster path:

- [URL Shortener API page](https://linklyhq.com/url-shortener-api) — feature reference, comparison table, code samples in six languages
- [SMS marketing use case](https://linklyhq.com/use-cases/sms-marketing) — branded SMS specifics, platform integrations, three archetypes
- [Full API reference](https://linklyhq.com/support/api) and the OpenAPI 3.0 spec

For high-volume sends — 1M+ SMS messages a month, transactional infrastructure where the redirect path is critical, or multi-brand setups that need workspace separation — [book a 20-minute walkthrough](https://go.linklyhq.com/meet) and we'll size the integration with you.

---

# Linkly Hits 1,000 Customers: A Milestone Conversation with Founder Chris Muktar

> Linkly has reached 1,000 paying customers. Founder and CEO Chris Muktar reflects on the journey — from a personal frustration to a platform trusted by banks, governments, and the Olympics.

Source: https://linklyhq.com/blog/linkly-hits-1000-customers

# Linkly Hits 1,000 Customers: A Milestone Conversation with Founder Chris Muktar

Reaching 1,000 paying customers is a moment most founders only dream about. For Linkly, it's a number that represents years of genuine customer relationships, hard-won product decisions, and a founding belief that the best way to build a business is to solve a real problem and solve it better than anyone else. To mark the occasion, we sat down with founder and CEO Chris Muktar to talk about where Linkly came from, what the journey has taught him, and what the next chapter looks like.

---

## What problem were you trying to solve when you first built Linkly?

My previous company was an internet publishing business that made a lot of money from affiliate links. We were using a product called ClickMeter, paying $220 a month for it, and running into a lot of problems. I hadn't coded in several years and wanted to get back into it, so I decided to build my own and bring it in-house.

What started as an internal tool quickly took on a life of its own. We launched it publicly, and the response was immediate — people were looking for exactly this. Watching it grow from a scrappy internal fix into a platform trusted by organisations around the world has been one of the most rewarding things I've ever done.

## What's been the hardest moment in your entrepreneurship journey?

Building something from zero is an exercise in navigating constant uncertainty. There are moments where you have to make big decisions with incomplete information, stay the course when the path isn't obvious, and keep pushing forward on conviction alone. Nobody prepares you for that — and you can't learn it in a classroom. The truth is, it's all hard. But every difficult moment has also been a lesson, and those lessons compound over time into something you couldn't have built any other way.

## Who's using Linkly in ways you never expected?

The creative ways our customers use Linkly never cease to amaze me. We have teams orchestrating millions of links across global campaigns, marketers building sophisticated automation workflows, businesses running entire SMS marketing operations through the platform, and analysts generating deeply customised reports that we never imagined when we shipped the feature. The common thread is that if there's a powerful way to use a tool, someone will find it — and they'll push it further than you thought possible. That kind of customer ingenuity is genuinely exciting to be part of.

## Was there a feature or decision that changed everything?

Scalable infrastructure was a major turning point, and AI has since allowed us to improve the product in ways that simply weren't economically viable before. But the most honest answer is that building something people love is thousands of small improvements driven by thousands of customer conversations. I still interact with customers directly — it's how I stay close to what's working and where there's still room to do better.

## What does your team look like, and why stay lean?

Linkly is fully remote. We work with a talented network of freelancers, and with the leverage that modern tools and LLMs provide, a small focused team can move at a pace that simply wasn't possible a few years ago. Staying lean keeps us sharp, fast, and genuinely close to the product. It's a structural advantage we don't take for granted.

## Big players exist in this space — where does Linkly fit, and what is it not trying to be?

Linkly was built for a use case the big players were never designed to serve. They optimise for simplicity and mass appeal — which makes sense for their market. We optimise for depth, flexibility, and genuine capability. Linkly is a product-led and customer-led company: every feature we ship comes from a real need, and every roadmap decision is grounded in what our customers are actually trying to do. That's a fundamentally different philosophy, and it shows in the product.

## What's the biggest product mistake you've made?

Two things. First, moving too slowly on product improvements we knew mattered. When we finally shipped our redesigned interface and added localisation support, the impact on customer satisfaction and long-term retention was significant — more than I'd expected. It was a clear reminder that investing in the customer experience isn't a nice-to-have, it's the business. Second, not prioritising enterprise-grade infrastructure earlier. We had a significant outage that exposed real gaps in our setup, and I made a commitment then that we'd never find ourselves in that position again.

## What would you tell yourself before your first paying customer?

Trust the problem you're solving. If you've identified a genuine gap — something that frustrated you, something the market isn't serving well — back yourself and build with conviction. The journey will surprise you, test you, and ultimately shape you into someone better equipped to lead than you could have imagined at the start. The work is worth it.

## What kind of company are you intentionally building?

We want to be a leader in this space — and we want to earn that position the right way. We've served customers of every type and size: from the Olympics, major banks, and government agencies, to individual creators building their personal brands. What unites them is that they trusted us with something important to their business, and we take that seriously. We want Linkly to be the kind of company that wins because it genuinely serves its customers well, operates with transparency, and charges a fair price for real value. That's not a marketing line — it's how we make decisions every day.

## 1,000 paying customers — what does that number mean to you, and where does Linkly go from here?

It means a great deal. These are 1,000 active businesses and individuals who have chosen Linkly and kept choosing it — and that kind of sustained trust is what we're most proud of. From here, we're focused on making the platform faster, more powerful, and more connected — particularly around automations, AI capabilities, and integrations. This is a space that's too nuanced for the big players to invest in meaningfully, but for a focused and efficient team like ours, we can ship in a day what would take a large organisation months. We're just getting started.

---

## The Takeaway

Chris Muktar built Linkly to solve a problem he felt personally — and a decade later, that founding instinct still drives every product decision. What makes Linkly different isn't just the feature set; it's the philosophy behind it. A founder who still talks to customers. A team that ships fast and listens harder. A business that measures success by how well it serves the people who depend on it.

If you're running link tracking at scale, building marketing automations, or looking for a platform that actually grows with you — this is what Linkly was built for.

**Want to see it in action?** [Book a call with our team](https://linklyhq.com/contact-sales/) and we'll show you exactly what Linkly can do for your business.

---

# Digital Marketing Attribution: How to Track What's Actually Working

> A practical guide to digital marketing attribution. Learn how to track conversions across channels, set up UTM parameters, and measure real ROI.

Source: https://linklyhq.com/blog/digital-marketing-attribution

# Digital Marketing Attribution: How to Track What's Actually Working

You're running ads on Google, posting on social media, sending email newsletters, and creating content. Leads are coming in — but from where? Digital marketing attribution answers this question by connecting conversions to the channels and campaigns that drove them.

In this guide, we'll cover the practical side of attribution — how to set it up, common challenges, and the tools that make it work.

## Why Attribution Matters

Without attribution, you're making budget decisions based on gut feeling. With it, you can:

- **Identify your best channels** — stop wasting money on channels that don't convert
- **Optimize campaigns** — double down on what's working
- **Justify spend** — show stakeholders exactly what their marketing budget produces
- **Improve ROI** — reallocate budget from underperforming to high-performing channels

## The Attribution Stack

Effective attribution requires several tools working together:

### 1. Link Tracking

Every link you share needs tracking parameters. This is the foundation of attribution — without tagged links, your analytics tool can't identify the source of traffic.

[Linkly](https://linklyhq.com) handles this by:

- Auto-appending [UTM parameters](https://linklyhq.com/blog/what-is-utm-tracking) to every link
- Providing click-level analytics (who clicked, when, from where)
- Tracking across channels with a consistent, branded short domain

### 2. Web Analytics

Google Analytics (or your analytics tool of choice) receives the UTM data and assigns attribution credit based on your chosen [attribution model](https://linklyhq.com/blog/marketing-attribution-models).

### 3. Conversion Tracking

Define what counts as a conversion:

- Form submission
- Purchase
- Signup
- Download
- Phone call

Set up conversion goals in your analytics tool so it can connect the click to the outcome.

### 4. Retargeting Pixels

[Retargeting pixels](https://linklyhq.com/blog/blog-retargeting-link) add another layer: they track users across sessions, connecting a link click today to a conversion next week.

## Setting Up Attribution: Step by Step

### Step 1: Define Your UTM Convention

Create a consistent naming system for your UTM parameters:

**utm_source** — the platform or channel:
- `facebook`, `google`, `linkedin`, `email`, `twitter`

**utm_medium** — the marketing medium:
- `paid_social`, `organic_social`, `cpc`, `email`, `referral`

**utm_campaign** — the specific campaign:
- `spring_sale_2026`, `product_launch`, `newsletter_march`

**utm_content** (optional) — differentiate similar links:
- `header_cta`, `footer_link`, `sidebar_banner`

### Step 2: Tag Every Link

Every link you share externally should have UTM parameters. This includes:

- **Email links** — every link in every email
- **Social media posts** — organic and paid
- **Paid ads** — Google, Facebook, LinkedIn, TikTok
- **SMS campaigns** — [tracked short links](https://linklyhq.com/blog/sms-marketing-link-tracking)
- **Print materials** — [QR codes](https://linklyhq.com/blog/print-marketing-qr-codes) with tracked URLs
- **Partner/affiliate links** — tagged with partner source

With Linkly, you can set UTM parameters once per link and they're applied automatically — no manual URL building needed.

### Step 3: Set Up Conversion Tracking

In Google Analytics:

1. Define conversion events (form submissions, purchases, etc.)
2. Verify events are firing correctly
3. Assign monetary values if applicable

### Step 4: Choose an Attribution Model

See our [attribution models guide](https://linklyhq.com/blog/marketing-attribution-models) for detailed comparisons. Start with last-touch (the default) and add position-based or data-driven as you scale.

### Step 5: Build Reports

Create dashboards that answer:

- Which channels drive the most conversions?
- What's the cost per conversion by channel?
- How does the conversion path typically look?
- Which campaigns have the best ROI?

## Common Attribution Challenges

### Cross-Device Tracking

A user sees your Instagram ad on their phone, then converts on their laptop. Most analytics tools can't connect these sessions without logged-in user data.

**Partial solutions:**
- Google Analytics User-ID feature (requires login)
- Platform-specific attribution (Facebook, Google track their own users across devices)
- Accept some attribution gaps

### Cookie Restrictions

Safari's Intelligent Tracking Prevention (ITP), Firefox's Enhanced Tracking Protection, and the general trend toward privacy limit cookie-based tracking.

**Partial solutions:**
- First-party data collection
- Server-side tracking
- UTM parameter-based attribution (works without cookies)

### Walled Gardens

Facebook, Google, and TikTok each claim credit for conversions within their ecosystems but don't share data with each other.

**Partial solutions:**
- Use UTM parameters as the source of truth (they work across all platforms)
- Cross-reference platform-reported conversions with analytics data
- Build your own attribution view using link tracking data

### Dark Social

Links shared privately (WhatsApp, Slack, email forwards, DMs) often appear as "direct" traffic in analytics because the referrer header is stripped.

**Partial solutions:**
- Use unique [short links](https://linklyhq.com/blog/how-to-shorten-a-link) for different channels
- Tag links specifically for dark social channels
- Monitor "direct" traffic for patterns that suggest shared links

### Offline Conversions

Phone calls, in-store visits, and word-of-mouth can't be tracked digitally.

**Partial solutions:**
- Use tracked links and [QR codes](https://linklyhq.com/blog/print-marketing-qr-codes) on physical materials
- Ask "how did you hear about us?" on forms
- Use unique promo codes per channel

## Attribution in Practice: An Example

A SaaS company runs campaigns across four channels. Here's what their attribution data might look like:

| Channel | Clicks (Linkly) | Signups | Cost | Cost per Signup |
|---------|----------------|---------|------|----------------|
| Google Ads | 2,500 | 75 | $3,000 | $40 |
| LinkedIn Organic | 800 | 12 | $0 | $0 |
| Email Newsletter | 1,200 | 45 | $200 | $4.44 |
| Facebook Ads | 3,000 | 30 | $2,000 | $66.67 |

Insights:
- Email has the best ROI by far
- Facebook Ads are expensive per signup — investigate ad targeting
- LinkedIn organic is free but low volume — worth increasing posting frequency
- Google Ads are the primary paid channel — test different ad copy to reduce CPA

## Tools for Better Attribution

### Link Tracking (Linkly)

The foundation — track every link click with [UTM parameters](https://linklyhq.com/blog/what-is-utm-tracking), [custom domains](https://linklyhq.com/support/custom-domain), and [retargeting pixels](https://linklyhq.com/blog/blog-retargeting-link).

### Google Analytics

The central hub for web analytics and attribution reporting.

### Platform Analytics

Facebook Ads Manager, Google Ads, TikTok Ads — each platform's own reporting for platform-specific attribution.

### CRM

Tools like HubSpot or Salesforce that connect marketing touchpoints to revenue.

## Getting Started

If you're not doing attribution yet, start simple:

1. **Tag all your links** with UTM parameters — this is the single most impactful step
2. **Review traffic sources** in Google Analytics weekly
3. **Compare channels** by conversion rate, not just traffic volume
4. **Use a consistent naming convention** so data is clean and comparable
5. **Track costs** per channel to calculate true ROI

You don't need a sophisticated attribution model on day one. Consistent link tagging and basic reporting will reveal more than most businesses currently know about their marketing performance.

## Conclusion

Digital marketing attribution isn't about finding a perfect model — it's about having enough data to make informed decisions. The most important step is tagging every link you share. From there, patterns emerge that show you where your marketing budget works hardest.

**Ready to track your marketing links?** [Get started with Linkly](https://linklyhq.com) and create tracked links with automatic UTM parameters, click analytics, and retargeting pixels for every channel.

---

# What is a wa.me link?

> A wa.me link is WhatsApp's official click-to-chat URL. Learn the format, how it works, and how to track and brand wa.me links with Linkly.

Source: https://linklyhq.com/blog/wa-me-link

# What is a wa.me link?

A `wa.me` link is WhatsApp's official short URL for starting a conversation with a specific phone number. Click one and WhatsApp opens — on the app or the web — with a chat to that number ready to go. No saving the contact, no typing the number, no friction.

It's the closest thing WhatsApp has to a "digital business card," and it's everywhere: support pages, Instagram bios, email signatures, packaging, billboards in São Paulo, posters in Mumbai, restaurant menus in Mexico City. If a business runs on WhatsApp, it almost certainly has a `wa.me` link somewhere.

## The format

A `wa.me` link looks like this:

`https://wa.me/<phone-number>`

The phone number is in **international format with no `+`, no spaces, and no dashes**. So a UK number `+44 20 7946 0000` becomes:

`https://wa.me/442079460000`

You can also pre-fill a message that the recipient sees when the chat opens:

`https://wa.me/442079460000?text=Hi%20there%2C%20I%27m%20interested%20in%20your%20pricing`

The `text` parameter is URL-encoded — spaces become `%20`, commas become `%2C`, and so on. WhatsApp drops it into the message field; the user can edit before sending or just hit send.

That's the whole spec. No account needed, no API key, no sign-up. WhatsApp resolves the link and opens the chat.

## Why people use wa.me links instead of phone numbers

Phone numbers are friction. To contact a business by phone, you have to:

1. Copy the number

2. Open your contacts (or dialer)

3. Paste, save, or type it

4. Switch apps to WhatsApp

5. Find the new contact

6. Start the chat

A `wa.me` link collapses all of that into a single tap. For businesses operating in WhatsApp-first markets — which is most of Latin America, India, Indonesia, the Middle East, and large parts of Africa and Southern Europe — it's not optional. It's the front door.

Common uses:

* **Customer support** — "Message us on WhatsApp" buttons on websites and order confirmations

* **Sales** — Lead-capture CTAs that drop straight into a sales rep's inbox

* **Marketing** — QR codes on print, packaging, and out-of-home that open WhatsApp on scan

* **Personal** — Freelancers, consultants, and small business owners who use WhatsApp as their primary channel

## The problem with raw wa.me links

The format is brilliant, but the link itself is a dead end:

* **No tracking.** You have no idea who clicked, when, from where, or which campaign drove the click.

* **No branding.** `wa.me/442079460000` reveals your phone number publicly and looks generic.

* **No flexibility.** If you change phone numbers — or want to route different campaigns to different reps — every printed flyer, every email signature, every packaging insert has to be updated.

* **No A/B testing.** You can't compare two pre-filled messages or two destination numbers.

For a personal contact, none of this matters. For a business running multiple campaigns, channels, or reps, it matters a lot.

## How Linkly handles wa.me links natively

Linkly now processes `wa.me` links as a first-class destination type. Paste any `wa.me` URL into the destination field and Linkly recognises it as a WhatsApp link — phone number and pre-filled message become editable fields, with a live preview of how the chat will look:

![Linkly's WhatsApp link editor showing phone number and message fields with a live chat preview.](https://linklyhq.com/img/whatsapp-link-generator-linkly.png)

Full walkthrough in the docs: [WhatsApp Link Generator](https://linklyhq.com/support/whatsapp-link-generator).

What you get on top of the raw `wa.me` link:

* **Click tracking** — see exactly how many people clicked, when, and from where, with [full geographic and device breakdowns](https://linklyhq.com/support/click-tracking).

* **Branded short domains** — replace `wa.me/442079460000` with `chat.yourbrand.com/sales` using a [custom short domain](https://linklyhq.com/support/custom-domain).

* **Editable destinations** — change the WhatsApp number or pre-filled message at any time without reprinting anything. Old QR codes keep working; they just route somewhere new.

* **Geographic routing** — send US clicks to your US sales WhatsApp, EU clicks to your EU rep, with [geo-redirect rules](https://linklyhq.com/support/geo-redirect).

* **A/B testing** — split traffic across two `wa.me` destinations to see which pre-filled message converts better.

* **Retargeting pixels** — fire a [Facebook, Google, or LinkedIn pixel](https://linklyhq.com/support/retargeting-tracking-pixels) when someone clicks through to WhatsApp, so you can remarket to your most engaged leads.

* **QR codes** — generate a [scannable QR code](https://linklyhq.com/support/create-qr-codes) for your `wa.me` link to drop on print, packaging, or out-of-home.

The link format stays exactly as WhatsApp expects it. We just add a layer of measurement and control on top.

## Building your own wa.me link

If you just need the URL itself, the format is:

`https://wa.me/<international-phone-without-plus>?text=<url-encoded-message>`

Linkly's [WhatsApp link generator](https://linklyhq.com/support/whatsapp-link-generator) builds this for you, URL-encodes the message, and gives you a trackable short link in the same step.

## In short

A `wa.me` link is WhatsApp's frictionless front door. It's free, it works on every device, and it's the dominant business-contact format in the markets where WhatsApp leads.

What raw `wa.me` links don't give you is visibility — or the flexibility to change destinations, route geographically, or measure which campaigns actually drive conversations. Wrap them in a Linkly short link and you keep the click-to-chat experience while gaining the tracking, branding, and routing layers a serious business needs.

[Get started with Linkly](https://linklyhq.com/) — free for the first 500 monthly clicks, no credit card required.

---

# TikTok Pixel Helper: How to Verify and Debug Your TikTok Pixel

> Learn how to use the TikTok Pixel Helper Chrome extension to verify, debug, and troubleshoot your TikTok Pixel installation for better ad tracking.

Source: https://linklyhq.com/blog/tiktok-pixel-helper-guide

# TikTok Pixel Helper: How to Verify and Debug Your TikTok Pixel

The TikTok Pixel Helper is a Chrome browser extension that lets you verify whether the TikTok Pixel is installed correctly on your website. It shows which pixel events are firing, catches common errors, and helps you troubleshoot tracking issues before they waste your ad budget.

In this guide, we'll cover how to install the TikTok Pixel Helper, what it tells you, and how to fix common problems.

## What Is the TikTok Pixel?

The TikTok Pixel is a snippet of JavaScript code you add to your website. It tracks user actions (page views, purchases, signups) and sends that data back to TikTok so you can:

- **Measure ad performance** — see which TikTok ads drive conversions
- **Build audiences** — create custom audiences based on website visitors
- **Optimize campaigns** — let TikTok's algorithm find users most likely to convert
- **Retarget visitors** — show ads to people who visited your site but didn't convert

Without a working pixel, you're running TikTok ads blind.

## What Is the TikTok Pixel Helper?

The TikTok Pixel Helper is a free Chrome extension from TikTok that:

- Detects the TikTok Pixel on any webpage
- Shows which events are firing (PageView, AddToCart, Purchase, etc.)
- Displays event parameters and values
- Flags errors and warnings
- Helps you verify your pixel installation is correct

It's similar to Facebook's Pixel Helper or Google Tag Assistant.

## Installing the TikTok Pixel Helper

### Step 1: Add the Extension

1. Open Google Chrome
2. Go to the Chrome Web Store
3. Search for "TikTok Pixel Helper"
4. Click **Add to Chrome**
5. Confirm by clicking **Add Extension**

### Step 2: Pin the Extension

1. Click the puzzle piece icon in Chrome's toolbar
2. Find TikTok Pixel Helper
3. Click the pin icon to keep it visible in your toolbar

### Step 3: Using the Helper

1. Visit any webpage
2. Click the TikTok Pixel Helper icon in your toolbar
3. The popup shows detected pixels and events

**Green icon:** Pixel detected and working
**No color/gray:** No pixel detected on the page

## Understanding the TikTok Pixel Helper Output

### Pixel ID

The helper displays the pixel ID, which should match the ID in your TikTok Ads Manager. If you see an unfamiliar pixel ID, it may belong to a third-party script or a previous account.

### Events

The helper lists each event that fires on the page:

- **PageView** — fires on every page load (standard)
- **ViewContent** — fires when a user views a product or content page
- **AddToCart** — fires when a user adds an item to their cart
- **InitiateCheckout** — fires when a user starts the checkout process
- **CompletePayment** — fires when a purchase is completed
- **SubmitForm** — fires when a user submits a form
- **Contact** — fires when a user contacts you
- **Subscribe** — fires when a user subscribes

### Event Parameters

For each event, the helper shows parameters like:

- **content_type** — product category
- **content_id** — product ID
- **value** — monetary value
- **currency** — currency code (USD, EUR, etc.)
- **quantity** — number of items

### Warnings and Errors

Common issues the helper flags:

- **No PageView event** — the base pixel isn't firing
- **Missing parameters** — an event is firing but lacks required data
- **Multiple pixels** — more than one pixel detected (may cause duplicate tracking)
- **Deprecated code** — old pixel version that should be updated

## Common TikTok Pixel Problems (and How to Fix Them)

### Pixel Not Detected

**Symptoms:** Helper shows no pixel on the page.

**Causes and fixes:**

- **Code not installed:** Check that the pixel code is in your page's `<head>` section
- **Tag manager issue:** If using Google Tag Manager, verify the tag is published and the trigger is correct
- **Caching:** Clear your site's cache and reload
- **Ad blocker:** Disable ad blockers temporarily — they can block the pixel

### PageView Not Firing

**Symptoms:** Pixel detected but no PageView event.

**Causes and fixes:**

- **JavaScript error:** Check the browser console (F12 → Console) for errors
- **Incorrect initialization:** Make sure `ttq.load()` is called with the correct pixel ID
- **Script loading order:** The pixel code should load before the `ttq.page()` call

### Events Firing Multiple Times

**Symptoms:** The same event appears twice or more.

**Causes and fixes:**

- **Duplicate code:** The pixel snippet is added both directly and via a tag manager
- **Single-page app issues:** Navigation events re-triggering pixel code
- **Multiple tag manager triggers:** Check that your triggers don't overlap

### Wrong Parameter Values

**Symptoms:** Events fire but show incorrect values (wrong price, missing product ID).

**Causes and fixes:**

- **Dynamic values not populating:** Check that your data layer or JavaScript variables are set before the event fires
- **Currency mismatch:** Ensure the currency parameter matches your ad account settings
- **Hardcoded test values:** Remove any test values from production

## Using TikTok Pixel with Linkly

If you're running TikTok ad campaigns with link tracking, you can add the TikTok Pixel directly to your Linkly short links:

1. Create or edit a link in [Linkly](https://linklyhq.com)
2. Go to the **Pixels** section
3. Add your TikTok Pixel ID
4. Save the link

When someone clicks your Linkly short link, the TikTok Pixel fires — building your retargeting audience even before they reach your website.

This is especially useful for:

- **Social media links** — track who clicks your links on other platforms
- **Email campaigns** — fire the TikTok Pixel from email link clicks
- **Affiliate links** — track link clicks where you don't control the destination website

See our [TikTok Pixel integration guide](https://linklyhq.com/support/tiktok-pixel) for setup details.

## Testing Your Pixel with Events

After installation, trigger each event you've set up and verify in the Pixel Helper:

1. **PageView:** Load any page — should fire automatically
2. **ViewContent:** Visit a product page
3. **AddToCart:** Add a product to the cart
4. **CompletePayment:** Complete a test purchase

Cross-reference the Pixel Helper data with TikTok Ads Manager's event diagnostics. Both should show the same events.

## TikTok Pixel Helper vs. TikTok Events Manager

| Feature | Pixel Helper (Chrome) | Events Manager (TikTok) |
|---------|---------------------|----------------------|
| Real-time testing | Yes | Delayed (minutes) |
| Event parameters | Visible immediately | Aggregated |
| Error details | Detailed | Summary |
| Historical data | No (real-time only) | Yes |
| Where to use | During setup/debugging | Ongoing monitoring |

Use the Pixel Helper for setup and debugging. Use Events Manager for ongoing monitoring and reporting.

## Best Practices

1. **Test every event** — don't assume your pixel works because PageView fires
2. **Check regularly** — site updates can break pixel implementations
3. **Use one pixel per site** — multiple pixels cause duplicate tracking
4. **Verify parameters** — incorrect values lead to wrong optimization signals
5. **Test across devices** — verify the pixel works on mobile and desktop
6. **Check after site updates** — CMS updates, theme changes, or plugin updates can break the pixel

## Conclusion

The TikTok Pixel Helper is an essential tool for anyone running TikTok ads. It takes the guesswork out of pixel verification and catches errors before they impact your campaigns. Install it, test your pixel, and check it regularly.

**Want to add TikTok Pixel to your links?** [Get started with Linkly](https://linklyhq.com) and fire your TikTok Pixel from any shortened link — no website code changes needed.

---

# What Happens If You Click on a Phishing Link? Risks Explained

> What actually happens when you click a phishing link? Learn about the technical risks — from credential theft to malware — and how to protect yourself.

Source: https://linklyhq.com/blog/what-happens-click-phishing-link

# What Happens If You Click on a Phishing Link? Risks Explained

You accidentally clicked a suspicious link. Now what? Understanding what can actually happen — and what can't — helps you assess the real risk and respond appropriately.

In this guide, we'll explain exactly what happens technically when you click a phishing link, the different types of attacks, and how much danger you're actually in.

## The Short Answer

**Clicking a link alone is usually not enough to compromise your device.** The real danger comes from what you do next — entering credentials, downloading files, or granting permissions. However, there are exceptions (drive-by downloads) that can exploit browser vulnerabilities without any user interaction.

## What Happens Technically

When you click a phishing link, your browser:

1. **Resolves the domain** — your device looks up the IP address of the phishing site
2. **Establishes a connection** — your browser connects to the phishing server
3. **Downloads the page** — the HTML, CSS, JavaScript, and images load
4. **Renders the page** — you see a fake login page, error message, or download prompt
5. **Executes JavaScript** — scripts run that may track your visit, fingerprint your browser, or attempt exploits

At this point, you've revealed your IP address and basic browser information to the attacker, but your accounts and data are still safe — unless you take further action.

## Types of Phishing Attacks

### Credential Harvesting (Most Common)

**What it does:** Displays a fake login page that looks like a real service (bank, email, social media).

**The risk:** Only dangerous if you enter your username and password. The credentials are sent to the attacker instead of the real service.

**Signs:**
- URL doesn't match the real service
- SSL certificate may be missing or suspicious
- Subtle design differences from the real site
- Asking for unusual information

### Malware Downloads

**What it does:** Prompts you to download a file (disguised as a document, update, or attachment).

**The risk:** The downloaded file may contain malware — ransomware, keyloggers, or remote access trojans.

**Signs:**
- Unexpected download prompt
- File types like .exe, .dmg, .apk, .bat
- "Your PDF is ready" or "Update required" messages
- The file doesn't match what was promised

### Drive-By Downloads

**What it does:** Exploits browser or plugin vulnerabilities to install malware without any user interaction.

**The risk:** This is the most dangerous type because simply visiting the page can compromise your device. However, it's also the least common because it requires an unpatched vulnerability.

**Protection:** Keep your browser and operating system updated. Modern browsers with auto-updates make drive-by attacks very difficult.

### Session Hijacking

**What it does:** If you're already logged into a service, a malicious page may attempt to use your session through cross-site request forgery (CSRF).

**The risk:** The attacker could perform actions on your behalf on other websites.

**Protection:** Most modern websites have CSRF protections that prevent this.

### Browser Fingerprinting

**What it does:** Collects information about your browser, device, and settings to create a unique profile.

**The risk:** Primarily used for tracking, not direct harm. Your screen resolution, installed fonts, timezone, and browser plugins create a surprisingly unique fingerprint.

### Social Engineering Prompts

**What it does:** Displays fake warnings ("Your computer is infected!") or prompts ("Allow notifications?") to trick you into granting permissions.

**The risk:** Granting notification permissions lets attackers send you persistent spam. Calling a fake "support number" can lead to remote access scams.

## Risk Levels by Scenario

| Scenario | Risk Level | What Could Happen |
|----------|-----------|-------------------|
| Clicked link, closed immediately | Low | IP and browser info exposed |
| Clicked link, page loaded fully | Low-Medium | Browser fingerprinting, possible exploit attempt |
| Entered password | High | Account compromise |
| Downloaded and opened a file | High | Malware infection |
| Granted browser permissions | Medium | Notification spam, potential tracking |
| Entered financial info | Critical | Financial fraud |

## What Information Is Exposed Just by Clicking

Even without entering data, the attacker learns:

- **Your IP address** — reveals approximate location (city-level)
- **Browser and OS** — from the user agent string
- **Screen resolution and device type** — from JavaScript
- **Referring URL** — what page you came from
- **Time of click** — when you were active

This information alone is not typically dangerous, but it confirms to the attacker that your email address is active and you're susceptible to clicking links.

## Why Modern Browsers Protect You

Modern browsers have multiple layers of protection:

- **Sandboxing** — web pages run in an isolated environment
- **Safe Browsing** — Google, Apple, and Microsoft maintain databases of known phishing sites
- **Automatic updates** — patches for vulnerabilities are deployed quickly
- **Permission prompts** — browsers ask before granting access to camera, microphone, location, etc.
- **Download scanning** — browsers check downloaded files against malware databases

## How to Protect Yourself Going Forward

### Before Clicking

- [Check if a link is safe](https://linklyhq.com/blog/how-to-check-if-link-is-safe) before clicking
- Hover over links to preview the URL
- Be suspicious of urgent or threatening messages
- Go directly to websites instead of clicking email links

### After Clicking

If you've already clicked a phishing link, follow our step-by-step [recovery guide](https://linklyhq.com/blog/what-to-do-clicked-phishing-link).

### How Branded Links Help

One reason phishing works is that people can't tell where a short link goes. Using [branded short links](https://linklyhq.com/support/custom-domain) on your own domain makes your links instantly recognizable:

- `go.yourbrand.com/login` — clearly from your brand
- `bit.ly/a8f3k2` — could go anywhere

When your audience knows to expect links on your domain, they're less likely to fall for phishing links impersonating you.

## Conclusion

Clicking a phishing link is not an automatic disaster. The real risk depends on what you do after clicking — entering credentials, downloading files, or granting permissions. Understanding these risks helps you respond proportionally: don't panic, but do take the appropriate protective steps.

**Want your links to be trustworthy?** [Get started with Linkly](https://linklyhq.com) and create branded short links on your own domain — so your audience always knows the link is really from you.

---

# How to Share Your PayPal Link (PayPal.me and Payment Links)

> Learn how to create and share your PayPal.me link and PayPal payment links. Shorten them for cleaner sharing and track clicks across channels.

Source: https://linklyhq.com/blog/how-to-share-paypal-link

# How to Share Your PayPal Link (PayPal.me and Payment Links)

PayPal makes it easy to request payments with shareable links. Whether you're a freelancer invoicing clients, a small business accepting payments, or a creator receiving tips, a PayPal link lets anyone pay you with a click.

In this guide, we'll cover how to create PayPal links, where to share them, and how to make them more professional with short, branded URLs.

## Types of PayPal Links

### PayPal.me Link

PayPal.me is your personal payment URL. It looks like:

```
https://paypal.me/yourusername
```

When someone visits this link, they see your name and can send you any amount. You can also pre-fill an amount:

```
https://paypal.me/yourusername/50
```

This pre-fills a $50 payment (the sender can change it).

### PayPal Payment Button Links

For businesses, PayPal provides payment buttons that generate checkout links for specific products or amounts. These links are longer and include product details.

### PayPal Invoice Links

When you send a PayPal invoice, the recipient gets a unique payment link. These are tied to specific invoices and amounts.

## Setting Up Your PayPal.me Link

If you don't have a PayPal.me link yet:

1. Log into PayPal
2. Go to **paypal.me** or search for PayPal.me in settings
3. Choose your username (this becomes your permanent URL)
4. Customize your profile photo and message

**Tips for choosing a username:**

- Keep it short and memorable
- Use your name or business name
- Avoid numbers or special characters if possible
- Remember, you can't change it later

## Where to Share Your PayPal Link

### Email Signatures

Add your PayPal link to your email signature for easy invoicing:

"Pay me securely via PayPal: [yourdomain.com/pay](https://paypal.me/username)"

### Social Media

Share your PayPal link in:

- Instagram bio
- Twitter/X bio
- Facebook page
- TikTok bio
- YouTube channel description

### Invoices and Quotes

Include your PayPal link in PDF invoices as an alternative payment method.

### Websites

Add a "Pay with PayPal" button on your website that links to your PayPal.me URL.

### Messaging Apps

Send your PayPal link directly in WhatsApp, Telegram, Slack, or any messaging app.

### Business Cards

Print a shortened PayPal link or [QR code](https://linklyhq.com/blog/how-qr-codes-work) on your business cards for in-person payment.

## Shortening Your PayPal Link

A raw PayPal.me link is functional but not branded:

**Before:** `https://paypal.me/johnsfreelancing/150`

**After:** `go.yourbrand.com/pay`

Benefits of shortening your PayPal link with [Linkly](https://linklyhq.com):

- **Professional appearance** — branded links look more trustworthy than raw PayPal URLs
- **Easier to share** — shorter links work better on business cards, social bios, and in messages
- **Click tracking** — see how many people click your payment link
- **Easy to update** — if your PayPal username changes, update the redirect in Linkly without reprinting materials
- **Custom domain** — use your own [branded domain](https://linklyhq.com/support/custom-domain) for consistency

## Tracking PayPal Link Clicks

PayPal doesn't tell you how many people clicked your payment link versus how many actually paid. By using a tracked short link, you can see:

- **Total clicks** — how many people visited your payment link
- **Conversion gap** — compare clicks to actual payments received
- **Source tracking** — which channels drive the most payment clicks (email vs. social vs. website)
- **Geographic data** — where your payers are located
- **Timing** — when people are most likely to pay

This data helps you understand where to share your payment link most effectively.

## PayPal Link Security

### For Senders (People Paying You)

Assure payers that your PayPal link is legitimate:

- Use a [custom domain](https://linklyhq.com/support/custom-domain) for your short link so it looks professional
- Include your PayPal link alongside other business contact information
- Use your real name or registered business name on your PayPal.me profile

### For Receivers (You)

- **Keep your PayPal.me link semi-private** — don't post it publicly unless necessary
- **Use specific amounts** when possible — `paypal.me/you/50` is harder to misuse than an open-ended link
- **Monitor transactions** — watch for unexpected payments or refund requests

## PayPal Link vs. Other Payment Methods

| Feature | PayPal.me | Stripe Payment Link | Venmo Link |
|---------|----------|--------------------| -----------|
| Setup | Free, instant | Free, instant | Free, instant |
| Fees | Standard PayPal fees | Standard Stripe fees | Free (personal) |
| International | Yes | Yes | US only |
| Pre-filled amount | Yes | Yes | Yes |
| Custom branding | Limited | Yes | No |
| Business features | Invoicing, buttons | Checkout pages | Limited |

## QR Codes for PayPal Links

For in-person payments, generate a QR code for your PayPal link:

1. Create a short link in Linkly pointing to your PayPal.me URL
2. Linkly automatically generates a [QR code](https://linklyhq.com/support/create-qr-codes) for the link
3. Print the QR code or display it on a tablet at your point of sale

Customers scan the QR code with their phone camera and land directly on your PayPal payment page.

## Best Practices

1. **Use a memorable short link** — `yourdomain.com/pay` is easy to tell someone verbally
2. **Pre-fill amounts when appropriate** — reduce friction for fixed-price services
3. **Track clicks** — understand which channels drive the most payments
4. **Keep it professional** — use a custom domain rather than a generic shortener
5. **Test your link regularly** — make sure it still works and goes to the right place
6. **Include context** — don't just share a bare link; explain what the payment is for

## Conclusion

Sharing your PayPal link is one of the easiest ways to get paid online. Whether you use PayPal.me for freelance invoicing, tips, or business payments, shortening your link with a branded domain makes it more professional and trackable.

**Want a branded payment link?** [Get started with Linkly](https://linklyhq.com) and create a short, tracked PayPal link on your own custom domain.

---

# Marketing Attribution Models Explained: Which One Should You Use?

> Learn how marketing attribution models work — from first-touch to data-driven. Understand which model fits your business and how link tracking improves attribution.

Source: https://linklyhq.com/blog/marketing-attribution-models

# Marketing Attribution Models Explained: Which One Should You Use?

A customer sees your Instagram ad, clicks a blog link in a newsletter a week later, then searches your brand on Google and signs up. Which channel gets the credit? That's the question marketing attribution models answer.

In this guide, we'll explain the main attribution models, their strengths and weaknesses, and how link tracking supports accurate attribution.

## What Is Marketing Attribution?

Marketing attribution is the process of identifying which marketing touchpoints contribute to a conversion (sale, signup, download, etc.). It helps you understand:

- Which channels drive results
- Where to allocate budget
- Which campaigns are underperforming
- How customers move through your funnel

Without attribution, you're spending blindly.

## The Main Attribution Models

### First-Touch Attribution

**How it works:** 100% of the credit goes to the first touchpoint — the channel that introduced the customer to your brand.

**Example:** A user clicks a Facebook ad, later clicks an email link, then converts. Facebook gets all the credit.

**Best for:** Understanding which channels drive awareness and top-of-funnel discovery.

**Weakness:** Ignores everything that happened after the first interaction.

### Last-Touch Attribution

**How it works:** 100% of the credit goes to the last touchpoint before conversion.

**Example:** Same scenario above — the email link gets all the credit because it was the last click before conversion.

**Best for:** Understanding which channels close deals. This is the default in most analytics tools.

**Weakness:** Ignores the awareness and consideration stages entirely.

### Linear Attribution

**How it works:** Credit is divided equally across all touchpoints.

**Example:** Three touchpoints each get 33% credit.

**Best for:** Giving a balanced view when every touchpoint matters equally.

**Weakness:** Doesn't reflect the reality that some touchpoints are more influential than others.

### Time-Decay Attribution

**How it works:** Touchpoints closer to conversion get more credit. Recent interactions are weighted more heavily.

**Example:** Facebook ad (10%), email click (30%), Google search (60%).

**Best for:** Longer sales cycles where recent interactions are more influential.

**Weakness:** Undervalues awareness-stage touchpoints.

### Position-Based (U-Shaped) Attribution

**How it works:** 40% credit to the first touchpoint, 40% to the last, and 20% split among middle touchpoints.

**Example:** Facebook ad (40%), email click (10%), webinar (10%), Google search (40%).

**Best for:** Businesses that value both discovery and conversion equally.

**Weakness:** Arbitrary weighting — 40/20/40 is a convention, not a universal truth.

### Data-Driven Attribution

**How it works:** Machine learning analyzes all conversion paths and assigns credit based on actual contribution.

**Best for:** Large businesses with enough data for statistical significance.

**Weakness:** Requires high volume data, often opaque ("black box"), and only available in premium analytics tools.

## Comparing Attribution Models

| Model | Best For | Weakness | Complexity |
|-------|---------|----------|------------|
| First-touch | Awareness channels | Ignores nurture | Low |
| Last-touch | Closing channels | Ignores discovery | Low |
| Linear | Balanced view | Oversimplified | Low |
| Time-decay | Long sales cycles | Undervalues awareness | Medium |
| Position-based | Discovery + conversion | Arbitrary weights | Medium |
| Data-driven | Large-scale optimization | Needs high volume | High |

## How Link Tracking Supports Attribution

Attribution only works if you can track touchpoints. This is where link tracking becomes essential.

### UTM Parameters

[UTM parameters](https://linklyhq.com/blog/what-is-utm-tracking) tag your links with source, medium, and campaign data:

- `utm_source=facebook` — where the traffic comes from
- `utm_medium=paid_social` — what type of channel
- `utm_campaign=spring_sale` — which campaign

Google Analytics reads these parameters and assigns attribution credit based on your chosen model.

### Tracking Links Across Channels

When you share links across multiple channels (email, social, SMS, print), each link should be uniquely tagged. With [Linkly](https://linklyhq.com), you can:

- **Auto-append UTM parameters** to every link
- **Track clicks by channel** — see which source drives the most engagement
- **Compare performance** — identify your highest-converting channels
- **Use custom domains** — maintain brand consistency across all channels

### Retargeting Pixels

[Retargeting pixels on your links](https://linklyhq.com/blog/blog-retargeting-link) create another layer of attribution data. When someone clicks a link with a Facebook pixel, they're added to a custom audience — letting you track whether they later convert from a retargeting ad.

## Common Attribution Mistakes

### Relying Only on Last-Touch

Most analytics tools default to last-touch attribution. This systematically undervalues awareness channels (social media, content marketing, PR) and overvalues closing channels (branded search, retargeting).

### Ignoring Offline Touchpoints

Attribution models typically only track digital interactions. If customers also encounter your brand through events, word-of-mouth, or print, your attribution picture is incomplete.

Use [QR codes](https://linklyhq.com/blog/print-marketing-qr-codes) and tracked short links on print materials to bring offline touchpoints into your attribution data.

### Not Tracking Every Link

Every untagged link is a blind spot. If half your emails use UTM parameters and half don't, your attribution data is incomplete.

### Over-Attributing to Google

Branded search (someone Googling your company name) often gets last-touch credit, but the real question is: what made them aware of your brand in the first place?

## Choosing the Right Model

### For Small Businesses

Start with **last-touch attribution** (it's the default) but supplement it with UTM parameter tracking across all channels. This gives you directional data without complexity.

### For Growing Businesses

Move to **position-based attribution** to balance awareness and conversion channels. Ensure all links are tagged with UTM parameters.

### For Enterprise

Implement **data-driven attribution** if you have sufficient conversion volume. Use multi-touch attribution tools alongside your analytics platform.

### For All Businesses

Regardless of model, **track every link** with UTM parameters and use a consistent naming convention. The model matters less than the data quality.

## Conclusion

No attribution model is perfect — each makes trade-offs between simplicity and accuracy. The most important thing is to start tracking touchpoints consistently. Tag your links, use UTM parameters, and choose a model that aligns with your business goals.

**Need better link attribution?** [Get started with Linkly](https://linklyhq.com) and create tracked links with automatic UTM parameters, click analytics, and retargeting pixels for every channel.

---

# What to Do If You Clicked on a Phishing Link (Step-by-Step Recovery)

> Clicked on a phishing link? Follow these step-by-step recovery actions for your computer or phone. Learn how to minimize damage and protect your accounts.

Source: https://linklyhq.com/blog/what-to-do-clicked-phishing-link

# What to Do If You Clicked on a Phishing Link (Step-by-Step Recovery)

Phishing links trick you into visiting fake websites designed to steal your credentials, install malware, or capture personal information. If you've clicked on one — or suspect you have — don't panic. Quick action can minimize the damage.

In this guide, we'll walk through exactly what to do after clicking a phishing link, organized by how much information you may have exposed.

## Immediate Actions (Do These First)

### 1. Disconnect from the Internet

If you suspect malware may have been downloaded, disconnect your device from the internet immediately:

- **WiFi:** Turn off WiFi
- **Ethernet:** Unplug the cable
- **Mobile:** Enable airplane mode

This prevents malware from communicating with remote servers, sending your data, or downloading additional payloads.

### 2. Don't Enter Any Information

If the phishing page is still open and you haven't entered anything yet, close the tab immediately. Do not:

- Enter your username or password
- Fill in credit card details
- Download any files
- Click any additional links

Simply clicking a link is less dangerous than actually submitting information.

### 3. Screenshot Everything

Before closing anything, take screenshots of:

- The phishing page URL
- The email or message that contained the link
- Any error messages or pop-ups

These will help if you need to report the incident or work with IT support.

## If You Only Clicked the Link (No Data Entered)

If you clicked the link but didn't enter any information, the risk is lower but not zero:

### Run an Antivirus Scan

Some phishing pages attempt "drive-by downloads" that install malware without your knowledge:

- **Windows:** Run Windows Defender or your antivirus software
- **Mac:** Run Malwarebytes (free) or your security software
- **Phone:** Run your mobile security app

### Clear Your Browser Data

Clear cookies and cached data for the phishing site:

1. Go to your browser settings
2. Clear browsing data
3. Focus on cookies and cached files
4. Consider clearing for the last hour or day, not all time

### Check for Downloads

Look in your Downloads folder for any files you didn't intentionally download. Delete anything suspicious without opening it.

## If You Entered Your Password

This is more serious. Your credentials may be compromised.

### Change Your Password Immediately

1. Go directly to the legitimate website (type the URL, don't click any links)
2. Change your password
3. Use a strong, unique password
4. If you use the same password elsewhere, change it on all those sites too

### Enable Two-Factor Authentication

If you haven't already, enable 2FA on the compromised account:

- **Authenticator app** (Google Authenticator, Authy) is more secure than SMS
- **Security keys** (YubiKey) are the most secure option

### Check for Unauthorized Access

1. Review recent account activity and login history
2. Look for unfamiliar sessions or locations
3. Sign out of all other sessions
4. Check if recovery email or phone number has been changed

### Monitor for Suspicious Activity

Watch for signs that your account was accessed:

- Unexpected password reset emails
- Emails you didn't send in your Sent folder
- Changes to account settings
- New forwarding rules in email settings

## If You Entered Financial Information

If you entered credit card numbers, bank details, or other financial information:

### Contact Your Bank

Call your bank or credit card company immediately:

- Report the potential fraud
- Request a new card/account number
- Set up fraud alerts
- Review recent transactions for unauthorized charges

### Monitor Your Accounts

Check your financial accounts daily for the next month:

- Look for small "test" charges (fraudsters often start small)
- Set up transaction notifications
- Consider a credit freeze if Social Security number was exposed

## If You're on a Phone

### iPhone

- Close Safari and clear history
- Check for unfamiliar configuration profiles: **Settings** → **General** → **VPN & Device Management**
- Restart your phone
- Update iOS to the latest version
- If concerned about malware, restore from a backup made before the incident

### Android

- Close Chrome and clear data
- Check for unfamiliar apps: **Settings** → **Apps**
- Run a security scan: **Settings** → **Security**
- Check for unknown device admin apps
- Restart your phone

## Reporting the Phishing Attack

### Report to the Impersonated Company

Most major companies have phishing report addresses:

- Forward phishing emails to the company's abuse address
- Use in-app reporting features

### Report to Authorities

- **US:** Forward to `reportphishing@apwg.org` and report to the FTC
- **UK:** Forward to `report@phishing.gov.uk`
- **Your IT department:** If it happened on a work device, report immediately

### Report to Your Email Provider

Mark the email as phishing in your email client. This helps protect others.

## How to Recognize Phishing Links

Prevent future incidents by knowing what to look for. See our comprehensive guide on [how to check if a link is safe](https://linklyhq.com/blog/how-to-check-if-link-is-safe) before clicking.

Common red flags:

- **Urgency:** "Your account will be closed in 24 hours"
- **Suspicious sender:** Email address doesn't match the company
- **Misspelled URLs:** `paypa1.com` instead of `paypal.com`
- **Generic greetings:** "Dear customer" instead of your name
- **Unexpected attachments:** Files you didn't request

## How URL Shorteners Relate to Phishing

Short links can obscure the true destination, which phishers exploit. Legitimate URL shorteners like [Linkly](https://linklyhq.com) combat this through:

- **URL scanning** — checking destinations against phishing databases
- **Link previews** — letting users see where a link goes before clicking
- **Abuse reporting** — removing malicious links when reported
- **Domain reputation** — maintaining clean domains that aren't associated with spam

When sharing shortened links, use a [custom domain](https://linklyhq.com/support/custom-domain) so recipients can see your brand and trust the link.

## Prevention Checklist

1. **Use unique passwords** for every account (use a password manager)
2. **Enable 2FA** everywhere possible
3. **Check URLs carefully** before entering credentials
4. **Don't click links in unexpected emails** — go directly to the website
5. **Keep software updated** — patches fix security vulnerabilities
6. **Use link checking tools** before clicking suspicious links

## Conclusion

Clicking a phishing link is stressful but recoverable if you act quickly. The most important steps are disconnecting, not entering information, changing passwords if compromised, and monitoring your accounts. The faster you respond, the less damage phishers can do.

**Want to share safe, trustworthy links?** [Get started with Linkly](https://linklyhq.com) and create branded short links on your own domain — so your recipients always know who the link is from.

---

# WhatsApp Link Generator: Create Click-to-Chat Links

> Learn how to create WhatsApp click-to-chat links with pre-filled messages. Generate wa.me links, shorten them, and track clicks for your campaigns.

Source: https://linklyhq.com/blog/whatsapp-link-generator

# WhatsApp Link Generator: Create Click-to-Chat Links

A WhatsApp link lets anyone start a conversation with you (or your business) with a single click — no need to save your phone number first. These "click-to-chat" links are used on websites, social media, email signatures, and marketing materials.

In this guide, you'll learn how to create WhatsApp links, add pre-filled messages, shorten them, and track their performance.

## What Is a WhatsApp Click-to-Chat Link?

A click-to-chat link opens a WhatsApp conversation with a specific phone number. When someone clicks the link:

1. WhatsApp opens (app or web)
2. A new conversation starts with your number
3. An optional pre-filled message appears, ready to send

The recipient doesn't need to have your number saved in their contacts.

## How to Create a WhatsApp Link

### Basic Format

The standard WhatsApp link format is:

```
https://wa.me/PHONENUMBER
```

Replace `PHONENUMBER` with your full international phone number, without the `+` sign, spaces, or dashes:

- US number: `https://wa.me/14155551234`
- UK number: `https://wa.me/447700900123`
- Brazil number: `https://wa.me/5511999998888`

### Adding a Pre-Filled Message

Include a default message that appears when the chat opens:

```
https://wa.me/14155551234?text=Hello%20I%20would%20like%20to%20know%20more%20about%20your%20services
```

Replace spaces with `%20` (URL encoding). The user can edit the message before sending.

### Message-Only Link (No Phone Number)

If you want a link that opens WhatsApp with a pre-filled message but lets the user choose the recipient:

```
https://wa.me/?text=Check%20out%20this%20link
```

## Building Your WhatsApp Link Step by Step

1. **Get your phone number** in international format (e.g., `14155551234` for US)
2. **Write your pre-filled message** (optional)
3. **URL-encode the message** — replace spaces with `%20`
4. **Combine into the URL format:** `https://wa.me/NUMBER?text=MESSAGE`
5. **Test the link** by clicking it yourself

## Shortening WhatsApp Links

WhatsApp links can get long, especially with pre-filled messages. A URL shortener cleans them up:

**Before:** `https://wa.me/14155551234?text=Hi%20I%20am%20interested%20in%20your%20product%20can%20you%20send%20me%20more%20information`

**After:** `go.yourbrand.com/chat`

Shorten your WhatsApp link with [Linkly](https://linklyhq.com) to get:

- **A branded, memorable URL** — `go.yourbrand.com/whatsapp` is easier to share than a long wa.me link
- **Click tracking** — see how many people click your WhatsApp link
- **Geographic data** — understand where your clicks come from
- **Device breakdown** — see if users are on mobile or desktop

## Use Cases for WhatsApp Links

### Website Contact Button

Add a WhatsApp link to your website's contact page or as a floating chat button. Pre-fill a message like "Hi, I have a question about your services."

### Business Cards

Print a short WhatsApp link or [QR code](https://linklyhq.com/blog/how-qr-codes-work) on business cards. Scanning the QR code opens a direct conversation.

### Social Media Bios

Add your WhatsApp link to your Instagram bio, Facebook page, or Twitter profile. Use a [shortened link](https://linklyhq.com/blog/how-to-shorten-a-link) for a cleaner look.

### Email Signatures

Include a WhatsApp link in your email signature as an alternative contact method: "Chat with me on WhatsApp."

### Customer Support

Create a WhatsApp link with a support-specific pre-filled message: "Hi, I need help with order #[order number]."

### Marketing Campaigns

Use WhatsApp links in [SMS campaigns](https://linklyhq.com/blog/sms-marketing-link-tracking), email newsletters, or paid ads to drive conversations. Track which campaigns generate the most chat opens.

### Product Packaging

Print a WhatsApp QR code on packaging with a pre-filled message: "Hi, I just purchased [product name] and have a question."

## WhatsApp Business API Links

If you use WhatsApp Business, you can create links with additional features:

- **Catalog links:** Link directly to a product in your WhatsApp catalog
- **Pre-approved templates:** Pre-fill messages that match your approved message templates
- **Multi-agent routing:** Direct to specific support teams based on the message content

## Tracking WhatsApp Link Performance

WhatsApp itself doesn't provide click analytics for wa.me links. To understand performance, use a URL shortener:

1. **Create a short link** in Linkly pointing to your WhatsApp link
2. **Share the short link** instead of the raw wa.me URL
3. **Monitor clicks** in Linkly's dashboard

Track metrics like:

- **Total clicks** — how popular is your WhatsApp channel
- **Click sources** — which pages or campaigns drive the most conversations
- **Time patterns** — when people are most likely to reach out
- **Geography** — which regions generate the most inquiries

## Best Practices

1. **Always include your country code** — links without it may not work internationally
2. **Test on both mobile and desktop** — wa.me links open WhatsApp Web on desktop
3. **Keep pre-filled messages short** — long messages can feel scripted
4. **Use a branded short link** — `go.yourbrand.com/chat` is more trustworthy than a long wa.me URL
5. **Track clicks** — measure which placements drive the most conversations
6. **Add a QR code** for print materials — pair the link with a [scannable QR code](https://linklyhq.com/support/create-qr-codes)
7. **Update your number** — if your WhatsApp number changes, update the link immediately (easy with a URL shortener since you just change the destination)

## Common Mistakes

- **Wrong number format** — don't include `+`, spaces, or dashes
- **Missing country code** — always use the full international format
- **Not testing** — always click your own link before sharing
- **No tracking** — you can't optimize what you don't measure
- **Forgetting URL encoding** — spaces in messages must be `%20`

## Conclusion

WhatsApp click-to-chat links remove friction from customer communication. Whether you're using them for support, sales, or marketing, they make it easy for people to start a conversation with a single tap. Pair them with a URL shortener for branded links and click tracking.

**Ready to create trackable WhatsApp links?** [Get started with Linkly](https://linklyhq.com) and shorten your WhatsApp links with custom domains and click analytics.

---

# How to Share a Link on Instagram Story (2026 Guide)

> Learn how to add clickable links to your Instagram Stories using the Link sticker. Step-by-step guide with tips for better engagement and click tracking.

Source: https://linklyhq.com/blog/how-to-share-link-instagram-story

# How to Share a Link on Instagram Story (2026 Guide)

Instagram Stories are one of the most effective ways to share content with your audience. Adding a clickable link to your Story lets you drive traffic to your website, products, blog posts, or any other destination — directly from within Instagram.

In this guide, we'll show you exactly how to add links to Instagram Stories using the Link sticker, plus tips for maximizing clicks.

## How to Add a Link to Your Instagram Story

### Step 1: Create Your Story

1. Open the Instagram app
2. Tap the **+** icon or swipe right to open the Story camera
3. Take a photo, record a video, or upload from your camera roll

### Step 2: Add the Link Sticker

1. Tap the **sticker icon** (smiley face) at the top of the screen
2. Tap **Link**
3. Paste your URL in the URL field
4. Optionally, customize the sticker text (e.g., "Shop Now", "Read More", "Learn More")
5. Tap **Done**

### Step 3: Position and Style

1. Drag the Link sticker to your preferred position
2. Tap the sticker to cycle through different styles (color variations)
3. Resize by pinching
4. Add other elements — text, GIFs, music, polls — as desired

### Step 4: Share

Tap **Your Story** to publish, or **Close Friends** to share with a limited audience.

## Who Can Add Links to Stories?

As of late 2021, **all Instagram accounts** can add the Link sticker to Stories. Previously, this feature was limited to verified accounts or those with 10,000+ followers (the old "swipe up" feature). That restriction no longer exists.

## Tips for Getting More Link Clicks

### Use a Clear Call to Action

Don't just add a link sticker and hope people tap. Tell them what to expect:

- "Tap the link for 20% off"
- "Read the full guide"
- "Get the free template"

Add text or an arrow pointing to the sticker to draw attention.

### Customize the Sticker Text

The default sticker text shows the URL, which can look messy. Always customize it to something descriptive:

- Instead of: `linklyhq.com/blog/how-to-track-clicks-on-a-link`
- Use: "Learn to Track Clicks"

### Place the Sticker Strategically

Put the Link sticker where it's easy to tap:

- **Center or lower-third** of the screen
- **Not too close to edges** — users might accidentally swipe instead of tapping
- **Away from other interactive elements** — don't stack the link sticker next to a poll or question sticker

### Use Shortened URLs

Even with custom sticker text, shortened URLs look better if the URL is visible anywhere in your Story. A branded link like `go.yourbrand.com/sale` is more professional than a long URL with parameters.

### Create Context

The Story content surrounding the link sticker matters. A link sticker on a blank background gets fewer taps than one paired with:

- A product photo with the link to purchase
- A quote from a blog post with the link to read more
- A behind-the-scenes clip with the link to the full video

## Tracking Instagram Story Link Clicks

Instagram provides basic metrics for Story link clicks in its Insights:

- **Sticker taps** — how many times people tapped the link sticker
- **Reach** — how many unique accounts saw the Story
- **Views** — total times your Story was seen (Instagram replaced "Impressions" with "Views" in 2025)

### Getting Better Analytics

Instagram's Insights are limited. For detailed tracking, shorten your URL with [Linkly](https://linklyhq.com) before adding it to your Story:

1. Create a short link in Linkly for your destination URL
2. Add the Linkly short link to your Story's Link sticker
3. Track clicks in Linkly's dashboard

Linkly gives you data Instagram doesn't:

- **Geographic breakdown** — which countries/cities your clickers are in
- **Device data** — iOS vs. Android split
- **Click timing** — when clicks happen throughout the day
- **Referrer tracking** — combined with UTM parameters for full attribution
- **Historical data** — Instagram Story Insights disappear after the Story expires; Linkly keeps the data

### Adding Retargeting Pixels

With Linkly, you can add [retargeting pixels](https://linklyhq.com/blog/blog-retargeting-link) to your Story links. When someone taps the link:

- They're added to your Facebook custom audience
- They're added to your Google remarketing audience
- You can serve them targeted ads later

This is especially powerful for e-commerce and lead generation.

### Open Links Directly in the Destination App

When someone taps a link in your Story, it opens inside Instagram's in-app browser — a stripped-down webview that doesn't share the login or session from the person's real apps. That means broken sign-ins, missed app-only checkouts, and a clunkier experience than your native app.

Linkly's [Open in app](https://linklyhq.com/support/open-in-app) feature fixes this: it detects Instagram's in-app browser and deep-links tappers straight into the destination's native app (with an automatic app store or web fallback if they don't have it installed). For anyone sending Story traffic to a mobile app, it turns a poor webview experience into a native one.

## Instagram Story Links vs. Link in Bio

| Feature | Story Link | Link in Bio |
|---------|-----------|-------------|
| **Placement** | In the Story | Profile page |
| **Duration** | 24 hours (unless Highlighted) | Permanent |
| **Friction** | Low (one tap) | Higher (visit profile, then tap) |
| **Analytics** | Basic (or enhanced with Linkly) | Depends on tool used |
| **Multiple links** | One per Story | Multiple (with a link-in-bio tool) |

For time-sensitive content (sales, launches, events), Story links are better. For evergreen content, a [link in bio](https://linklyhq.com/blog/link-in-bio-vs-short-links) is more appropriate.

## Using Story Links for Different Goals

### E-Commerce

Link to product pages, collection pages, or limited-time offers. Use the sticker text "Shop Now" or "Get 20% Off."

### Content Marketing

Share blog posts, YouTube videos, or podcast episodes. Use the sticker text to highlight the topic.

### Lead Generation

Link to signup forms, free downloads, or webinars. Give a clear reason to tap.

### Event Promotion

Link to event pages, RSVP forms, or ticket sales. Create urgency with countdown stickers alongside the link.

### Affiliate Marketing

Share [affiliate links](https://linklyhq.com/blog/what-is-an-affiliate-link) to products you recommend. Disclose the relationship as required by regulations.

## Common Mistakes

1. **Not customizing sticker text** — raw URLs look unprofessional
2. **No call to action** — people need a reason to tap
3. **Sticker hidden or tiny** — make sure it's visible and tappable
4. **Not tracking** — you can't improve what you don't measure
5. **Broken links** — always test the link before publishing

## Conclusion

Adding links to Instagram Stories is straightforward with the Link sticker, and it's available to all accounts. The key to success is giving people a compelling reason to tap, using clear calls to action, and tracking clicks to understand what works.

**Want better Story link analytics?** [Get started with Linkly](https://linklyhq.com) and create short, branded links with detailed click tracking and retargeting for your Instagram Stories.

---

# What Are Open Graph Tags? A Guide to Link Previews and Social Sharing

> Learn what Open Graph tags are and how they control how your links appear when shared on social media. Covers og:title, og:image, og:description, and debugging.

Source: https://linklyhq.com/blog/what-are-open-graph-tags

# What Are Open Graph Tags? A Guide to Link Previews and Social Sharing

When you share a link on Facebook, LinkedIn, Slack, or Twitter, a preview card usually appears — with a title, description, and image. These previews aren't magic. They're controlled by **Open Graph (OG) tags** in your page's HTML.

Getting Open Graph tags right means your shared links look professional and get more clicks. Getting them wrong means ugly previews, missing images, or generic fallback text.

## What Is the Open Graph Protocol?

Open Graph is a protocol created by Facebook in 2010 that lets web pages define how they appear when shared on social platforms. It uses meta tags in the HTML `<head>` section:

```html
<meta property="og:title" content="Your Page Title" />
<meta property="og:description" content="A short summary of the page" />
<meta property="og:image" content="https://example.com/image.jpg" />
<meta property="og:url" content="https://example.com/page" />
<meta property="og:type" content="article" />
```

When a social platform detects a shared URL, it fetches the page and reads these tags to build the preview card.

## Essential Open Graph Tags

### og:title

The title displayed in the preview card. Keep it under 60 characters for best display across platforms.

```html
<meta property="og:title" content="How to Create Branded Short Links" />
```

**Tips:**
- Don't just duplicate your `<title>` tag — optimize for social engagement
- Front-load important words
- Avoid clickbait (platforms may penalize it)

### og:description

A brief summary shown below the title. Aim for 120-160 characters.

```html
<meta property="og:description" content="Create custom branded short links with click tracking and analytics. Set up in 5 minutes." />
```

### og:image

The image displayed in the preview. This is the most impactful tag — posts with images get significantly more engagement.

```html
<meta property="og:image" content="https://example.com/social-preview.jpg" />
```

**Image requirements by platform:**

| Platform | Recommended Size | Aspect Ratio |
|----------|-----------------|--------------|
| Facebook | 1200 × 630 px | 1.91:1 |
| Twitter | 1200 × 628 px | 1.91:1 |
| LinkedIn | 1200 × 627 px | 1.91:1 |
| Slack | 500 × 500 px min | Any |

Use 1200 × 630 pixels to cover all platforms.

### og:url

The canonical URL for the page. This tells platforms which URL to display and helps prevent duplicate content.

```html
<meta property="og:url" content="https://example.com/page" />
```

### og:type

Describes the type of content. Common values:

- `website` — for homepages and general pages
- `article` — for blog posts and articles
- `product` — for product pages

## Twitter Card Tags

Twitter uses its own meta tags (in addition to Open Graph) for preview cards:

```html
<meta name="twitter:card" content="summary_large_image" />
<meta name="twitter:title" content="Your Title" />
<meta name="twitter:description" content="Your description" />
<meta name="twitter:image" content="https://example.com/image.jpg" />
```

If Twitter card tags aren't present, Twitter falls back to Open Graph tags. Most sites set both for maximum control.

## How Social Platforms Fetch Open Graph Data

When you share a URL:

1. The platform's crawler visits the URL
2. It reads the HTML `<head>` for OG tags
3. It caches the preview card data
4. Subsequent shares of the same URL use the cached version

**Important:** Changes to OG tags aren't reflected immediately. Platforms cache aggressively, so you may need to manually clear the cache (see debugging below).

## Customizing Link Previews with Linkly

What if you're sharing a URL you don't control — or you want different preview cards for different contexts?

Linkly's [custom social previews](https://linklyhq.com/support/custom-social-previews) feature lets you override the Open Graph data for any shortened link:

- Set a custom title, description, and image
- Different previews for different audiences
- No need to edit the destination page's HTML
- Works for any URL, even pages you don't own

This is especially useful when:

- Sharing third-party content with your own branding
- A/B testing different preview cards to see which gets more clicks
- The destination page has poor or missing OG tags

## Debugging Open Graph Tags

### Facebook Sharing Debugger

Facebook's tool lets you preview and refresh cached OG data:

1. Enter your URL
2. Click **Debug**
3. See what Facebook reads from your page
4. Click **Scrape Again** to clear the cache

### Twitter Card Validator

Twitter's validator shows how your card will appear and highlights any issues.

### LinkedIn Post Inspector

LinkedIn's tool previews your link card and refreshes cached data.

### General Tips

- **Check the source:** View your page source and search for `og:` to verify tags are present
- **Use absolute URLs:** Image URLs must be absolute (start with `https://`), not relative
- **Test after changes:** Always clear the platform cache after updating OG tags
- **Check for JavaScript rendering:** Some platforms can't execute JavaScript, so OG tags must be in the initial HTML response

## Common Mistakes

1. **Missing og:image:** Posts without images get 2-3x fewer clicks
2. **Image too small:** Use at least 1200 × 630 pixels
3. **Wrong aspect ratio:** Images get cropped awkwardly
4. **Stale cache:** Updated your OG tags but forgot to clear platform caches
5. **Duplicate tags:** Multiple OG tags of the same type cause unpredictable behavior
6. **HTTP images:** Use HTTPS for image URLs — some platforms block HTTP images
7. **Relative URLs:** Platform crawlers can't resolve relative paths

## Open Graph for Different Content Types

### Blog Posts

```html
<meta property="og:type" content="article" />
<meta property="article:published_time" content="2026-04-02" />
<meta property="article:author" content="Your Name" />
```

### Products

```html
<meta property="og:type" content="product" />
<meta property="product:price:amount" content="29.99" />
<meta property="product:price:currency" content="USD" />
```

### Videos

```html
<meta property="og:type" content="video.other" />
<meta property="og:video" content="https://example.com/video.mp4" />
```

## Conclusion

Open Graph tags are a small addition to your HTML that have a big impact on how your content appears across the social web. Getting them right — with the right title, description, and image — directly increases click-through rates when your links are shared.

**Want custom link previews without editing HTML?** [Get started with Linkly](https://linklyhq.com) and customize the social preview card for any shortened link — set your own title, description, and image.

---

# How to Make a QR Code in Canva (and Why You Might Want a Better Option)

> Step-by-step guide to creating QR codes in Canva. Learn how to use Canva's built-in QR code generator and when you need a more powerful alternative.

Source: https://linklyhq.com/blog/how-to-make-qr-code-canva

# How to Make a QR Code in Canva (and Why You Might Want a Better Option)

Canva has a built-in QR code generator that makes it easy to add QR codes to your designs — flyers, business cards, posters, social media graphics, and more. It's free, fast, and works directly in the Canva editor.

In this guide, we'll show you how to create QR codes in Canva step by step, and explain when you might want a dedicated QR code tool instead.

## How to Create a QR Code in Canva

### Step 1: Open Your Design

Open an existing design in Canva or create a new one. QR codes work in any design type — social posts, presentations, flyers, business cards, etc.

### Step 2: Find the QR Code Generator

1. Click **Apps** in the left sidebar
2. Search for **QR Code**
3. Click the **QR Code** app (built-in to Canva)

### Step 3: Enter Your URL

1. Paste the URL you want the QR code to link to
2. Click **Generate QR Code**
3. The QR code appears on your canvas

### Step 4: Customize the Appearance

Canva lets you adjust:

- **Color** — change the foreground color of the QR code
- **Background** — change or remove the background color
- **Size** — resize by dragging the corners
- **Position** — move it anywhere on your design

### Step 5: Download

Export your design in your preferred format (PNG, JPG, PDF). The QR code is embedded in the exported file.

## Tips for QR Codes in Canva

### Maintain Contrast

QR codes need strong contrast between the foreground and background to scan reliably. Dark codes on light backgrounds work best. Avoid:

- Light gray on white
- Similar colors for foreground and background
- Busy background images behind the QR code

### Leave a Quiet Zone

QR codes need blank space (a "quiet zone") around them to scan properly. Don't place design elements right up against the edges of the code.

### Test Before Printing

Always test your QR code by scanning it with your phone before sending it to print. Different phones and scanning apps can behave differently.

### Size Matters

For printed materials, make your QR code at least 2cm × 2cm (about 0.8 × 0.8 inches). Smaller codes may not scan reliably, especially from a distance. See our [print marketing QR code guide](https://linklyhq.com/blog/print-marketing-qr-codes) for detailed sizing recommendations.

## Limitations of Canva's QR Code Generator

Canva's QR code tool is convenient for simple use cases, but it has significant limitations:

### No Click Tracking

Canva generates a static QR code that points directly to your URL. You can't see how many times it's been scanned, when, or from where. For marketing campaigns, this is a major blind spot.

### No Dynamic QR Codes

Once you generate and print a Canva QR code, the destination URL is fixed. If you need to change where the code points — updating a menu, fixing a typo, or redirecting to a new campaign page — you'd need to reprint everything. That's exactly the problem a [dynamic QR code generator](https://linklyhq.com/features/qr-code-generator) solves. That's exactly the problem a [dynamic QR code generator](https://linklyhq.com/features/qr-code-generator) solves.

### No Scan Analytics

You get zero data about your QR code scans:

- No scan count
- No geographic data
- No device breakdown
- No time-of-day patterns

### Limited Customization

Canva's QR codes are basic black-and-white squares. You can change colors, but you can't:

- Add a logo in the center
- Use custom shapes or patterns
- Adjust error correction levels
- Choose between different QR code styles

### No Retargeting

You can't add retargeting pixels to Canva QR codes. With a dedicated tool, scanned users can be added to your ad audiences for remarketing.

## A Better Approach: QR Codes with Tracking

For any QR code used in marketing — print ads, packaging, event materials, direct mail — you want tracking and the ability to update the destination.

Here's the workflow:

1. **Create a trackable short link** in [Linkly](https://linklyhq.com) pointing to your destination URL
2. **Generate a QR code** for that short link — Linkly creates one automatically
3. **Use the QR code in Canva** — download the QR code image and place it in your Canva design
4. **Track scans** in Linkly's dashboard — see scan count, location, device, and timing

This gives you the best of both worlds: Canva's design tools plus real analytics.

### Benefits of This Approach

- **Track scans** — see how many people scan your code and where they're located
- **Update the destination** — change where the QR code points without reprinting
- **Add retargeting pixels** — build audiences from QR code scanners
- **Use a custom domain** — your QR code resolves through your branded short domain
- **[A/B test](https://linklyhq.com/blog/link-rotators-ab-testing)** — rotate between different landing pages to optimize conversion

## When to Use Canva's Built-In QR Codes

Canva's QR code generator is fine for:

- **Personal use** — sharing a WiFi password, personal website, or contact info
- **Internal use** — linking to internal documents where tracking doesn't matter
- **Quick prototypes** — creating mockups before finalizing with a tracked QR code

## When to Use a Dedicated QR Code Tool

Use a dedicated tool like Linkly when:

- **Marketing campaigns** — any QR code in advertising, direct mail, or print media
- **Product packaging** — linking to product pages, manuals, or registration
- **Events** — conference badges, booth signage, or event programs
- **Retail** — in-store displays, menus, or promotional materials
- **Any time you need data** — if knowing scan volume and demographics matters

## Conclusion

Canva makes it easy to add QR codes to any design, and for simple use cases, it's perfectly adequate. But for marketing, where tracking scans and updating destinations matters, pair Canva's design tools with a dedicated QR code solution.

**Need trackable QR codes?** [Get started with Linkly](https://linklyhq.com) and create dynamic QR codes with scan analytics, custom domains, and retargeting — then drop them into your Canva designs.

---

# Bitly Free Plan: What You Get and What You Don't (2026)

> A detailed breakdown of Bitly's free plan in 2026 — what's included, what's limited, and how it compares to free alternatives like Linkly.

Source: https://linklyhq.com/blog/bitly-free-plan

# Bitly Free Plan: What You Get and What You Don't (2026)

Bitly is one of the most recognisable URL shorteners in the world. Millions of people use it to shorten links, and many start with the free plan. But Bitly's free tier has become increasingly restrictive over the years, and it's worth understanding exactly what you're getting — and what you're not.

In this post we'll break down everything included in Bitly's free plan in 2026, the limitations you'll run into, and how it compares to alternatives.

## What's Included in Bitly's Free Plan

Bitly's free plan (sometimes called the "Free" tier) gives you:

- **Up to 10 links per month** — this is the number of new short links you can create each month.
- **Basic click analytics** — you can see total clicks, but reporting is limited.
- **bit.ly branded domain** — all free links use the `bit.ly` domain.
- **QR codes** — Bitly generates a basic QR code for each link.
- **Link-in-bio page** — a simple landing page for social media profiles.

That's about it. For casual, personal use — sharing the odd link on social media — this may be enough.

## What You Don't Get

The free plan has some significant limitations:

### 1. Only 10 Links Per Month

This is the biggest restriction. If you're a marketer, content creator, or running a business, 10 links per month is very limiting. Every campaign, email, social post, or ad that needs tracking requires a new link.

Bitly used to offer a much more generous free plan, but has steadily reduced the limits over the years.

### 2. No Custom Domain

You can't use your own branded domain on the free plan. All your links will use `bit.ly`, which means your links look like everyone else's and you miss out on the trust and recognition a branded domain provides.

Custom domains are available on Bitly's paid plans starting at $8/month, but with limited link volume.

### 3. Limited Analytics

Free plan analytics are basic — you can see click counts, but you won't get detailed breakdowns by country, device, referrer, or time period. For marketers who need to understand their audience or prove ROI, this isn't enough.

### 4. No Retargeting Pixels

You can't add tracking pixels (like [Meta Pixel](https://linklyhq.com/support/add-facebook-pixel-to-a-link), [TikTok Pixel](https://linklyhq.com/support/tiktok-pixel), or [Google Tag Manager](https://linklyhq.com/support/google-tag-manager-on-links)) to your links on any Bitly plan. This is a deal-breaker for performance marketers who rely on retargeting.

### 5. No Smart Redirects

Features like [redirecting by country](https://linklyhq.com/support/creating-location-redirects), [device-based redirects](https://linklyhq.com/support/app-redirects), [link rotators](https://linklyhq.com/support/link-rotator), or [A/B testing](https://linklyhq.com/support/link-rotator) aren't available on Bitly's free plan — or any Bitly plan.

### 6. No Link Expiry or Password Protection

You can't set [expiration dates](https://linklyhq.com/support/create-expiring-links) or [password-protect](https://linklyhq.com/support/password-protected-links) your links.

### 7. No UTM Builder

Bitly doesn't include a [UTM tag builder](https://linklyhq.com/support/google-analytics-utm-tag-builder), so you'll need a separate tool to add campaign tracking parameters to your URLs.

## Bitly Free Plan vs Linkly Free Plan

| Feature | Bitly Free | Linkly Free |
|---|---|---|
| **Links per month** | 10 | Unlimited |
| **Clicks per month** | Unlimited | 500 |
| **Custom domain** | No | Yes |
| **Detailed analytics** | No | Yes (country, device, referrer, time) |
| **QR codes** | Basic | [Customisable with logos](https://linklyhq.com/support/qr-code-logo) |
| **Retargeting pixels** | No | [Yes](https://linklyhq.com/support/retargeting-tracking-pixels) |
| **Smart redirects** | No | [Yes (geo, device, rotator)](https://linklyhq.com/support/link-rotator) |
| **Link expiry** | No | [Yes](https://linklyhq.com/support/create-expiring-links) |
| **Password protection** | No | [Yes](https://linklyhq.com/support/password-protected-links) |
| **UTM builder** | No | [Yes](https://linklyhq.com/support/google-analytics-utm-tag-builder) |
| **API access** | No | [Yes](https://linklyhq.com/support/api) |
| **Branded domain** | bit.ly only | Your own domain |

The trade-off is clear: Bitly gives you unlimited clicks but very few links and minimal features. Linkly gives you unlimited links with [full analytics](https://linklyhq.com/support/click-tracking), but caps clicks at 500/month on the free plan.

For most marketers and businesses, the Linkly model makes more sense — you can create as many links and campaigns as you need, and upgrade when your traffic grows.

## When Bitly's Free Plan Makes Sense

Bitly's free plan is fine if:

- You only need to shorten a handful of links per month
- You don't need custom branding
- You don't need detailed analytics
- You're sharing links casually, not for business

## When to Look at Alternatives

If any of these apply, you'll quickly outgrow Bitly's free plan:

- You create more than 10 links per month
- You want your own branded domain
- You need retargeting pixels on your links
- You need smart redirects (geo, device, A/B)
- You need detailed analytics (not just click counts)
- You need [API access](https://linklyhq.com/support/link-shortening-api) for automation

## Getting Started with Linkly's Free Plan

Linkly's free plan includes everything mentioned above — unlimited links, custom domains, detailed analytics, QR codes, retargeting, smart redirects, and API access. You're limited to 500 tracked clicks per month, which is enough to test everything out and run small campaigns.

When you're ready for more volume, paid plans start at $9/month with 5,000 clicks.

[Try Linkly for free](https://app.linklyhq.com/create/new) — no credit card required.

## Related Reading

- [Bitly Alternative](https://linklyhq.com/blog/bitly-alternative) — a detailed feature comparison
- [Bitly vs Linkly](https://linklyhq.com/blog/bitly-vs-linkly) — head-to-head comparison
- [Bitly Enterprise Pricing](https://linklyhq.com/blog/bitly-enterprise-pricing-2020) — what Bitly charges larger teams
- [Best Link Shortener 2026](https://linklyhq.com/blog/best-link-shortener-2025) — our roundup of the top tools
- [About the Linkly Free Plan](https://linklyhq.com/support/free-plan) — full details on what's included

---

# URL Shortener System Design: How Link Shorteners Work Under the Hood

> A deep dive into how URL shorteners are designed and built. Covers hashing, databases, redirects, caching, and scaling — from interview prep to real-world architecture.

Source: https://linklyhq.com/blog/url-shortener-system-design

# URL Shortener System Design: How Link Shorteners Work Under the Hood

"Design a URL shortener" is one of the most popular system design interview questions — and for good reason. It touches on hashing, databases, caching, load balancing, and distributed systems, all in a deceptively simple product.

In this guide, we'll walk through how URL shorteners actually work, the key design decisions, and the trade-offs involved at scale.

## The Basic Flow

A URL shortener does two things:

1. **Shorten:** Take a long URL and generate a short code
2. **Redirect:** When someone visits the short URL, redirect them to the original

Here's the high-level flow:

```
User creates short link:
  Long URL → Generate short code → Store mapping → Return short URL

User clicks short link:
  Short URL → Look up code → Find long URL → 301 Redirect

```

## Generating Short Codes

The core challenge is generating unique, short codes. There are several approaches:

### Approach 1: Base62 Encoding

Convert an auto-incrementing ID to a [Base62](https://linklyhq.com/blog/what-is-base-62) string using characters `[a-zA-Z0-9]`:

- ID `1` → `1`
- ID `62` → `10`
- ID `238,328` → `ZZZ`

A 7-character Base62 code supports 62^7 = 3.5 trillion unique URLs.

**Pros:** Simple, predictable length, no collisions
**Cons:** Sequential IDs are predictable (users can guess other short URLs)

### Approach 2: Hashing

Apply a hash function (MD5, SHA-256) to the long URL and take the first N characters:

```
SHA256("https://example.com/very/long/url") → "a3f2b8c1..." Short code: "a3f2b8c"
```

**Pros:** Same input always produces the same output (deduplication)
**Cons:** Hash collisions require handling; fixed hash length may waste space

### Approach 3: Random Generation

Generate a random alphanumeric string and check for uniqueness:

**Pros:** Simple, unpredictable
**Cons:** Requires collision checking on every creation; gets slower as the database fills

### Which Approach to Use?

Most production systems use Base62 encoding with a distributed ID generator. It's simple, collision-free, and performant. At Linkly, we use a similar approach — you can read more about [how URL shorteners work](https://linklyhq.com/blog/how-url-shorteners-work) for a less technical overview.

## Database Design

The core table is straightforward:

```
urls ├── id (primary key, auto-increment) ├── short_code (unique index) ├── long_url (the destination) ├── created_at (timestamp) ├── user_id (who created it) └── click_count (denormalized counter)
```

### SQL vs. NoSQL

**SQL (PostgreSQL, MySQL):** ACID compliance, strong consistency, good for moderate scale. Most URL shorteners start here.

**NoSQL (DynamoDB, Cassandra):** Better horizontal scaling for billions of URLs. Eventual consistency is acceptable for this use case.

**Hybrid:** SQL for URL mappings (need strong consistency for redirects), NoSQL or a time-series database for click analytics (high write volume, eventual consistency is fine).

## Handling Redirects

When a user clicks a short link, the system must:

1. Parse the short code from the URL
2. Look up the corresponding long URL
3. Return an HTTP redirect response

### 301 vs. 302 Redirects

- **301 (Permanent):** Browser caches the redirect. Fewer server requests, but you lose visibility into repeat clicks.
- **302 (Temporary):** Browser checks with the server every time. More requests, but better click tracking.

Most URL shorteners use **302 redirects** for click tracking accuracy, then offer 301 as an option for SEO use cases. See our guide on [301 redirects](https://linklyhq.com/blog/how-to-setup-301-redirect) for more on this distinction.

## Caching

Redirects need to be fast — every millisecond of latency affects user experience. Caching is critical:

### In-Memory Cache (Redis/Memcached)

Cache the mapping `short_code → long_url` in memory:

```
GET /abc123 → Check Redis for "abc123" → Cache hit? Return redirect immediately → Cache miss? Query database, cache result, return redirect
```

A small Redis instance can cache millions of URL mappings. Since most traffic goes to a relatively small number of popular links, cache hit rates above 90% are common.

### CDN Caching

For 301 redirects, CDN edge nodes can cache the redirect response, serving it from the nearest location to the user without hitting your origin server at all.

## Analytics and Click Tracking

Recording click data is a write-heavy operation that shouldn't slow down the redirect:

### Asynchronous Processing

1. User clicks short link
2. System immediately returns the redirect
3. Click event is pushed to a message queue (Kafka, RabbitMQ, SQS)
4. A background worker processes the event: parses user agent, geolocates IP, stores analytics

This decouples the fast redirect path from the slower analytics pipeline.

### Data to Capture

- Timestamp
- IP address (for geolocation)
- User agent (for device/browser detection)
- Referrer header
- Country, city (from IP geolocation)

## Scaling Considerations

### Read-Heavy Workload

URL shorteners are extremely read-heavy. A typical ratio might be 100:1 reads to writes. This means:

- Optimize the redirect path above all else
- Use caching aggressively
- Read replicas for the database

### Distributed ID Generation

If you use auto-incrementing IDs across multiple servers, you need to avoid collisions. Options:

- **Snowflake IDs:** Twitter's approach — embed timestamp, machine ID, and sequence number
- **UUID:** Universally unique but longer
- **ID ranges:** Assign each server a range of IDs to allocate from

### Geographic Distribution

Deploy redirect servers in multiple regions. A user in Tokyo shouldn't need to round-trip to a server in Virginia for a redirect.

## Security Considerations

URL shorteners can be abused for phishing and malware distribution. Production systems need:

- **URL scanning** — check destinations against malware and phishing databases
- **Rate limiting** — prevent mass creation of malicious short links
- **Abuse reporting** — let users report suspicious links
- **Preview pages** — optionally show users where a link goes before redirecting

Learn more about [link safety](https://linklyhq.com/blog/how-to-check-if-link-is-safe) and [click fraud protection](https://linklyhq.com/blog/protect-links-click-fraud).

## Additional Features

Beyond basic shortening and redirecting, production URL shorteners add:

- **Custom domains** — [branded short links](https://linklyhq.com/support/custom-domain) using your own domain
- **Custom slugs** — choose your own short code instead of random characters
- **Expiration** — [time-limited links](https://linklyhq.com/blog/expiring-links-flash-sales) that stop working after a date
- **Password protection** — require a password to access the destination
- **A/B testing** — [rotate between multiple destinations](https://linklyhq.com/blog/link-rotators-ab-testing)
- **Geo-targeting** — [redirect by country](https://linklyhq.com/blog/geo-targeting-links)
- **Device targeting** — different destinations for [mobile vs. desktop](https://linklyhq.com/blog/deep-linking-mobile-apps)
- **QR codes** — [generate scannable codes](https://linklyhq.com/blog/how-qr-codes-work) for any short link

## Conclusion

URL shortener system design is a great exercise because it starts simple but reveals layers of complexity: code generation, database design, caching, analytics pipelines, and abuse prevention. Understanding these fundamentals helps whether you're preparing for interviews or building your own tools.

**Want to use a production URL shortener without building one?** [Get started with Linkly](https://linklyhq.com) — all the architecture described above, ready to use with custom domains, analytics, and advanced features.

---

# Hootsuite Link Shortener (Ow.ly): What Happened and What to Use Instead

> Hootsuite's Ow.ly link shortener was retired. Learn what replaced it, why it was removed, and the best alternatives for social media link shortening.

Source: https://linklyhq.com/blog/hootsuite-link-shortener

# Hootsuite Link Shortener (Ow.ly): What Happened and What to Use Instead

If you used Hootsuite for social media management, you probably remember Ow.ly — the built-in link shortener that automatically shortened URLs in your scheduled posts. Hootsuite retired Ow.ly, leaving many social media managers looking for alternatives.

In this guide, we'll cover what happened to Ow.ly, what Hootsuite offers now, and the best alternatives for shortening and tracking links in your social media workflow.

## What Was Ow.ly?

Ow.ly was Hootsuite's proprietary link shortener, integrated directly into the Hootsuite dashboard. When you composed a post and added a URL, Hootsuite automatically shortened it to an `ow.ly` link.

Key features included:

- **Automatic shortening** when composing posts
- **Basic click tracking** within Hootsuite analytics
- **Free** for all Hootsuite users
- **Bundled** — no separate setup needed

## Why Hootsuite Retired Ow.ly

Hootsuite deprecated Ow.ly as part of a broader product simplification. The reasons likely included:

- **Maintenance costs** of running a link shortening infrastructure
- **Limited features** compared to dedicated shorteners
- **Platform support** for native link tracking making Ow.ly redundant
- **Focus shift** toward analytics and content management features

Hootsuite now uses standard URLs or integrates with third-party shorteners.

## What Hootsuite Offers Now

Hootsuite still provides some link management:

- **Link tracking** through UTM parameters
- **Third-party integrations** with shorteners like Bitly
- **Analytics** that track link clicks through Hootsuite's own measurement

However, the seamless one-click shortening of Ow.ly is gone. If you want short, branded links with detailed tracking, you need a dedicated tool.

## Best Alternatives to Ow.ly

### Linkly

[Linkly](https://linklyhq.com) is a full-featured link shortener built for marketers:

- **Custom domains** — use your own brand instead of a generic shortener domain
- **Detailed analytics** — clicks, geography, devices, referrers, and more
- **UTM parameter management** — auto-append tracking parameters
- **Retargeting pixels** — add [Facebook](https://linklyhq.com/blog/add-facebook-pixel-to-link), [TikTok](https://linklyhq.com/support/tiktok-pixel), and Google pixels to any link
- **Link rotation** — [A/B test](https://linklyhq.com/blog/link-rotators-ab-testing) different landing pages
- **QR codes** — generate [trackable QR codes](https://linklyhq.com/blog/qr-code-analytics-guide) for any link
- **API access** — automate link creation from your tools

Linkly works alongside any social media scheduler, not just Hootsuite.

### Bitly

Bitly is the most well-known shortener. It integrates with Hootsuite directly. However, Bitly's free tier is limited, and custom domains require a paid plan. See our [Bitly comparison](https://linklyhq.com/blog/bitly-alternative) for details.

### Native Platform Links

Some social platforms now shorten links automatically (Twitter/X uses t.co, for example). However, you lose tracking control and can't use branded domains.

## Setting Up Link Shortening for Social Media

Here's how to replace Ow.ly with a better workflow:

### Step 1: Choose Your Short Domain

Set up a [custom domain](https://linklyhq.com/support/custom-domain) for your short links. Something like `go.yourbrand.com` or `yourbrand.link`.

### Step 2: Create Links Before Scheduling

Instead of relying on auto-shortening in your scheduler:

1. Create your short link in Linkly
2. Add any UTM parameters or tracking pixels
3. Copy the short link
4. Paste it into Hootsuite (or any scheduler) when composing your post

### Step 3: Track Performance

View click analytics in Linkly's dashboard to see:

- Which posts drive the most clicks
- What times get the most engagement
- Which platforms perform best
- Geographic breakdown of your audience

## Why a Dedicated Shortener Beats Built-In Tools

| Feature | Ow.ly (retired) | Built-in tracking | Dedicated shortener |
|---------|----------------|-------------------|-------------------|
| Custom domains | No | No | Yes |
| Detailed analytics | Basic | Basic | Comprehensive |
| Retargeting pixels | No | No | Yes |
| Works across platforms | Hootsuite only | Platform-specific | Everywhere |
| QR codes | No | No | Yes |
| Link rotation | No | No | Yes |
| API | No | Limited | Yes |

The key advantage is **platform independence**. If you switch from Hootsuite to Buffer, Sprout Social, or any other tool, your links and analytics stay intact.

## Integrating Linkly with Hootsuite

While there's no direct Hootsuite plugin, you can integrate Linkly with your social media workflow through:

- **Linkly's API** — automate link creation from any tool
- **Zapier** — connect Linkly to Hootsuite and hundreds of other apps
- **Browser extension** — quickly shorten links while browsing

## Conclusion

Ow.ly's retirement is actually an opportunity to upgrade your link management. A dedicated shortener gives you branded domains, detailed analytics, retargeting capabilities, and platform independence that Ow.ly never offered.

**Ready to upgrade from Ow.ly?** [Get started with Linkly](https://linklyhq.com) and get branded short links with comprehensive click tracking for all your social media campaigns.

---

# Deep Link Generator: How to Create Deep Links That Open Apps

> Learn how to create deep links that open content inside mobile apps — URI schemes, Universal Links, App Links, and deferred deep links — plus a free deep link generator to build and test them.

Source: https://linklyhq.com/blog/deep-link-generator

# Deep Link Generator: How to Create Deep Links That Open Apps

Deep links take users directly to specific content inside a mobile app, bypassing the home screen and navigation. Instead of opening a website, a deep link might open a product page in a shopping app, a playlist in a music app, or a profile in a social app.

In this guide, you'll learn how deep links work, the different types, and how to generate them for your campaigns.

> **Skip the setup:** Linkly's [free deep link generator and tester](https://linklyhq.com/tools/deep-link-tester) builds and previews the iOS and Android deep links for any URL in seconds — no code and no SDK.

## What Is a Deep Link?

A standard web link opens a page in a browser. A deep link opens a specific screen or piece of content inside a mobile app.

For example:

- **Web link:** `https://open.spotify.com/track/abc123` → opens in browser
- **Deep link:** `spotify:track:abc123` → opens the track directly in the Spotify app

Deep links improve user experience because apps are faster, more interactive, and already have the user's preferences and login state.

## Types of Deep Links

### URI Scheme Deep Links

The original method. Each app registers a custom protocol:

- `spotify:track:abc123`
- `twitter://user?screen_name=linkly`
- `fb://profile/123456`

**Pros:** Simple to create
**Cons:** No fallback if the app isn't installed; can conflict between apps

### Universal Links (iOS)

Apple's solution since iOS 9. Universal Links use standard HTTPS URLs that open the app if installed, or fall back to the website:

`https://www.example.com/product/123`

The app developer hosts an `apple-app-site-association` file that tells iOS which URLs should open in the app.

**Pros:** Seamless fallback, standard URLs, no custom protocol needed
**Cons:** Requires server-side configuration by the app developer

### App Links (Android)

Google's equivalent of Universal Links. App Links use standard HTTPS URLs with a `assetlinks.json` file to verify app ownership:

`https://www.example.com/product/123`

**Pros:** Same benefits as Universal Links
**Cons:** Requires app developer configuration

### Deferred Deep Links

Deferred deep links work even when the app isn't installed. The user is sent to the app store, and after installing and opening the app, they're taken to the intended content.

This is handled by attribution platforms and deep link services, not by URLs alone.

## How to Generate Deep Links

### For Apps You Own

If you're the app developer:

1. **Define your URL scheme** in your app configuration
2. **Set up Universal Links / App Links** with the appropriate verification files
3. **Handle incoming URLs** in your app code to route to the correct content

See our [deep linking for mobile apps guide](https://linklyhq.com/blog/deep-linking-mobile-apps) for implementation details.

### For Third-Party Apps

To deep link into apps you don't own, you need to know their URL scheme. Linkly's [Open in app](https://linklyhq.com/support/open-in-app) does this for you across around 20 popular apps (Amazon, YouTube, Spotify, and more) — it opens links straight in the native app from inside social in-app browsers like Instagram, TikTok, and Facebook, with an app store or web fallback if the app isn't installed. To build the links by hand, you'll need each app's scheme:

| App | Deep Link Format | Example |
|-----|-----------------|---------|
| Spotify | `spotify:track:{id}` | `spotify:track:4uLU6hMCjMI75M1A2tKUQC` |
| Twitter/X | `twitter://user?screen_name={name}` | `twitter://user?screen_name=linkly` |
| Instagram | `instagram://user?username={name}` | `instagram://user?username=linkly` |
| YouTube | `vnd.youtube://{id}` | `vnd.youtube://dQw4w9WgXcQ` |
| WhatsApp | `whatsapp://send?phone={number}` | `whatsapp://send?phone=14155551234` |
| Maps (iOS) | `maps://?q={query}` | `maps://?q=coffee+near+me` |
| Maps (Android) | `geo:{lat},{lng}` | `geo:37.7749,-122.4194` |

### Using a Deep Link Generator Tool

Deep link generator tools simplify the process by:

1. Providing a library of known app URL schemes
2. Handling platform detection (iOS vs. Android)
3. Providing fallback URLs for users without the app
4. Adding click tracking and analytics

Linkly's [free deep link generator](https://linklyhq.com/tools/deep-link-tester) does all four automatically: paste a URL and it returns the iOS and Android deep links, shows how they open in the app, and falls back to the app store or website when the app isn't installed.

## Smart Routing with Deep Links

The challenge with deep links is handling multiple scenarios:

- User has the app → open in app
- User doesn't have the app → open in browser or app store
- User is on desktop → open the web version

This is where [device-based redirects](https://linklyhq.com/blog/deep-linking-mobile-apps) become valuable. With Linkly, you can create a single link that routes differently based on the user's device:

- **iOS users** → Universal Link or App Store
- **Android users** → App Link or Play Store
- **Desktop users** → Website

## Deep Links in Marketing

### Email Campaigns

Deep links in emails can take mobile users directly to in-app content, reducing friction. A promotional email linking to a product page opens much faster in the app than through a mobile browser.

### Push Notifications

While push notifications often handle deep linking natively, the landing page URL should also work as a deep link for cross-channel consistency.

### SMS Marketing

Short, tracked deep links in [SMS campaigns](https://linklyhq.com/blog/sms-marketing-link-tracking) drive higher conversion rates by taking users directly to relevant app content.

### QR Codes

[QR codes](https://linklyhq.com/blog/how-qr-codes-work) that resolve to deep links create seamless offline-to-app experiences. Scan a code on packaging to open the product in your app.

## Tracking Deep Link Performance

Understanding which deep links drive engagement is critical. Track:

- **Click-through rate** — how many people click the deep link
- **App open rate** — how many clicks result in app opens
- **Conversion rate** — how many app opens lead to the desired action
- **Platform split** — iOS vs. Android engagement

Linkly's [click tracking](https://linklyhq.com/support/click-tracking) provides device, location, and referrer data for every deep link click.

## Best Practices

1. **Always provide a fallback** — never leave users stranded if the app isn't installed
2. **Test on both platforms** — iOS and Android handle deep links differently
3. **Use Universal Links / App Links** over URI schemes when possible
4. **Keep links short** — use a [URL shortener](https://linklyhq.com/blog/how-to-shorten-a-link) to clean up long deep link URLs
5. **Track everything** — measure which deep links drive the most app engagement

## Conclusion

Deep links remove friction by taking users directly where they need to go. Whether you're driving app engagement from email, SMS, social media, or print, generating the right deep links and tracking their performance is essential.

**Need smart links with device routing?** [Get started with Linkly](https://linklyhq.com) and create links that automatically route to apps, app stores, or websites based on the user's device.

---

# How to Set Up a 301 Redirect: Complete Guide for Marketers

> Learn how to set up a 301 redirect to forward URLs permanently. Step-by-step guide covering .htaccess, Nginx, Cloudflare, WordPress, and link shorteners.

Source: https://linklyhq.com/blog/how-to-setup-301-redirect

# How to Set Up a 301 Redirect: Complete Guide for Marketers

A 301 redirect permanently forwards one URL to another. It's one of the most useful tools in web management — whether you're moving pages, rebranding, consolidating content, or creating memorable short links.

In this guide, we'll cover what 301 redirects are, when to use them, and how to set them up using different methods.

## What Is a 301 Redirect?

A 301 redirect tells browsers and search engines that a page has permanently moved to a new location. When someone visits the old URL, they're automatically sent to the new one.

Key characteristics:

- **Permanent:** Search engines transfer ranking signals (link equity) to the new URL
- **Automatic:** Users are redirected instantly without clicking anything
- **SEO-friendly:** Google treats 301 redirects as a signal to index the new URL instead of the old one

## 301 vs. 302 Redirects

| Feature | 301 Redirect | 302 Redirect |
|---------|-------------|-------------|
| **Type** | Permanent | Temporary |
| **SEO value** | Passes link equity | Does not pass link equity |
| **Browser caching** | Browsers cache the redirect | Browsers check each time |
| **Use case** | Page moved permanently | Page temporarily unavailable |

Use a 301 when the move is permanent. Use a 302 when you plan to bring the original URL back.

## When to Use 301 Redirects

### Website Migration

Moving to a new domain? Set up 301 redirects from every old URL to its equivalent on the new domain to preserve search rankings.

### URL Structure Changes

If you change your URL structure (e.g., from `/blog/2024/post-title` to `/blog/post-title`), redirect the old URLs to avoid broken links.

### Content Consolidation

Merging multiple pages about similar topics? Redirect the weaker pages to the strongest one to concentrate SEO authority.

### Rebranding

Changed your company name or domain? 301 redirects ensure old links still work.

### Vanity URLs

Create memorable URLs like `yourbrand.com/demo` that redirect to longer, less memorable destinations.

## Method 1: Apache (.htaccess)

If your site runs on Apache, add redirect rules to your `.htaccess` file:

```
# Single page redirect
Redirect 301 /old-page https://www.example.com/new-page

# Pattern-based redirect
RewriteEngine On
RewriteRule ^old-directory/(.*)$ https://www.example.com/new-directory/$1 [R=301,L]
```

## Method 2: Nginx

In your Nginx server configuration:

```
# Single page redirect
location = /old-page {
    return 301 https://www.example.com/new-page;
}

# Pattern-based redirect
location /old-directory/ {
    rewrite ^/old-directory/(.*)$ https://www.example.com/new-directory/$1 permanent;
}
```

## Method 3: Cloudflare Page Rules

If you use Cloudflare, you can set up redirects without touching your server:

1. Go to **Rules** → **Page Rules**
2. Enter the URL pattern to match
3. Choose **Forwarding URL** with status **301**
4. Enter the destination URL

## Method 4: WordPress Plugins

WordPress users can use plugins like Redirection or Yoast SEO Premium:

1. Install the Redirection plugin
2. Go to **Tools** → **Redirection**
3. Enter the source URL and target URL
4. Set the type to **301 Moved Permanently**

## Method 5: URL Shortener (Easiest)

The simplest way to create 301 redirects — especially for marketing links, [vanity URLs](https://linklyhq.com/support/vanity-url), and trackable links — is with a URL shortener like [Linkly](https://linklyhq.com).

1. Paste your destination URL into Linkly
2. Choose a custom slug (e.g., `yourdomain.com/demo`)
3. Your 301 redirect is live instantly

Benefits over server-side redirects:

- **No server access needed** — anyone on the team can create redirects
- **Click tracking included** — see who clicks, when, and from where
- **Easy to update** — change the destination URL anytime without touching code
- **Custom domains** — use your own [branded domain](https://linklyhq.com/support/custom-domain)

## SEO Considerations

### Link Equity Transfer

301 redirects pass most link equity (ranking power) to the destination URL. This makes them essential during site migrations.

### Redirect Chains

Avoid chaining redirects (A → B → C). Each hop reduces page load speed and can dilute SEO value. Redirect directly from the old URL to the final destination.

### Crawl Budget

Too many redirects can waste crawl budget. After a migration, keep redirects in place for at least a year, then consider removing ones that get zero traffic.

### Avoid Redirect Loops

A redirect loop (A → B → A) makes the page completely inaccessible. Always test your redirects after setting them up.

## Testing Your 301 Redirect

Verify your redirect is working correctly:

1. **Browser test:** Visit the old URL and confirm you land on the new page
2. **Check the status code:** Use browser dev tools (Network tab) to verify the response is 301, not 302
3. **Test with curl:** `curl -I https://old-url.com` shows the HTTP status code and Location header

## Common Mistakes

- **Using 302 instead of 301:** This doesn't pass SEO value
- **Forgetting trailing slashes:** `/page` and `/page/` may need separate rules
- **Not updating internal links:** Fix your site's internal links to point directly to the new URL, don't rely on redirects
- **Redirecting everything to the homepage:** Each old page should redirect to its closest equivalent, not a catch-all

## Conclusion

301 redirects are essential for maintaining link equity, preventing broken links, and creating clean marketing URLs. Whether you set them up at the server level or use a URL shortener, the key is choosing the right method for your situation.

**Need easy 301 redirects with tracking?** [Get started with Linkly](https://linklyhq.com) and create managed redirects with click analytics, custom domains, and no server configuration needed.

---

# LinkedIn URL Shortener: How to Shorten LinkedIn Links

> Learn how to shorten LinkedIn URLs for cleaner sharing. Create branded LinkedIn short links with tracking, custom domains, and click analytics.

Source: https://linklyhq.com/blog/linkedin-url-shortener

# LinkedIn URL Shortener: How to Shorten LinkedIn Links

LinkedIn URLs are notoriously long and messy. Whether it's a profile link, company page, or post URL, they're packed with tracking parameters and random characters that look unprofessional when shared.

In this guide, you'll learn how to shorten LinkedIn URLs, why it matters, and how to add tracking so you know who's clicking.

## Why LinkedIn URLs Are So Long

A typical LinkedIn profile URL looks something like this:

`https://www.linkedin.com/in/john-smith-a1b2c3d4e5/`

That's actually one of the shorter ones. LinkedIn post URLs, event links, and company page URLs are much worse:

`https://www.linkedin.com/posts/company-name_topic-keyword-activity-7123456789012345678-AbCd`

These long URLs cause problems:

- **They look spammy** in emails, messages, and social posts
- **They break in text messages** and some email clients
- **They reveal tracking parameters** that you might want to hide
- **They're impossible to remember** or type manually

## How to Shorten a LinkedIn URL

### Method 1: Customize Your LinkedIn Profile URL

LinkedIn lets you customize your profile URL directly:

1. Go to your LinkedIn profile
2. Click **Edit public profile & URL** (right sidebar)
3. Click the pencil icon next to your URL
4. Choose a custom slug (e.g., `linkedin.com/in/yourname`)

This only works for profile URLs and doesn't add any tracking.

### Method 2: Use a URL Shortener

For any LinkedIn URL — profiles, posts, company pages, events, or articles — a URL shortener gives you a clean, trackable link:

1. Copy the LinkedIn URL you want to shorten
2. Paste it into [Linkly](https://linklyhq.com)
3. Get a short link like `yourdomain.com/linkedin-post`

This works for every type of LinkedIn URL and adds click tracking automatically.

## Adding Tracking to LinkedIn Links

When you share LinkedIn content externally — in newsletters, on other social platforms, or in presentations — you lose visibility into who's clicking. A URL shortener solves this.

### Click Analytics

With Linkly, every shortened LinkedIn link tracks:

- **Click count** — total and unique clicks
- **Geographic data** — which countries clicks come from
- **Device and browser** — desktop vs. mobile breakdown
- **Referrer data** — where people clicked from
- **Timestamp** — when clicks happened

### UTM Parameters

Add [UTM parameters](https://linklyhq.com/blog/what-is-utm-tracking) to your LinkedIn links to track performance in Google Analytics:

- `utm_source=linkedin`
- `utm_medium=social`
- `utm_campaign=your-campaign-name`

Linkly can append UTM parameters automatically, keeping your links clean while preserving attribution data.

## Use Cases for Shortened LinkedIn Links

### Email Signatures

Your email signature should include your LinkedIn profile, but a long URL looks cluttered. Use a short link like `yourdomain.com/linkedin` that redirects to your profile.

### Business Cards and Print

Shortened LinkedIn URLs are easier to print on business cards and marketing materials. Pair them with a [QR code](https://linklyhq.com/blog/how-qr-codes-work) for instant scanning.

### Content Sharing

When sharing LinkedIn articles or posts on other platforms (Twitter, Facebook, Slack), shortened links look cleaner and let you track engagement across channels.

### Sales Outreach

Sales teams sharing LinkedIn content in outreach emails can track which prospects clicked, helping prioritize follow-ups.

### Recruiting

Recruiters sharing job postings can track which channels drive the most applicant clicks.

## Using a Custom Domain

Generic short links (`bit.ly/xyz`) don't build trust. With a [custom domain](https://linklyhq.com/support/custom-domain), your LinkedIn links use your own brand:

- `go.yourcompany.com/linkedin`
- `link.yourbrand.co/careers`
- `yourco.link/team`

Custom domains increase click-through rates because recipients recognize and trust the sender.

## Shortening LinkedIn URLs in Bulk

If you need to shorten multiple LinkedIn URLs — for a team directory, job board, or content library — Linkly's [bulk import](https://linklyhq.com/support/bulk-link-import) lets you upload a spreadsheet of URLs and generate short links for all of them at once.

## LinkedIn URL Best Practices

1. **Customize your profile URL** through LinkedIn's settings for a cleaner base link
2. **Use a URL shortener with tracking** for any LinkedIn links you share externally
3. **Add UTM parameters** to measure LinkedIn content performance in your analytics
4. **Use a custom domain** to build trust and brand recognition
5. **Create memorable slugs** like `/linkedin` or `/careers` instead of random characters

## Conclusion

Long LinkedIn URLs look unprofessional and give you zero visibility into engagement. Shortening them takes seconds and gives you clean, branded links with full click tracking.

**Ready to shorten your LinkedIn links?** [Get started with Linkly](https://linklyhq.com) and create trackable, branded short links for all your LinkedIn content.

---

# How to Protect Your Links from Click Fraud and Bot Traffic

> Learn how to identify and protect against click fraud and bot traffic on your links. Filter fake clicks, detect VPNs, and get accurate analytics.

Source: https://linklyhq.com/blog/protect-links-click-fraud

# How to Protect Your Links from Click Fraud and Bot Traffic

Not every click on your links is a real person. Bots, click farms, and fraudulent traffic can inflate your analytics, waste your ad budget, and skew your marketing decisions. Understanding click fraud and how to protect against it is essential for accurate measurement.

In this guide, we'll cover the types of fraudulent traffic, how to detect it, and tools to filter it out.

## What Is Click Fraud?

Click fraud is any click on a link that doesn't come from a genuine, interested user. This includes:

- **Bot traffic:** Automated scripts clicking links
- **Click farms:** Low-paid workers clicking repeatedly
- **Competitor sabotage:** Competitors clicking to drain ad budgets
- **Accidental clicks:** Fat-finger taps on mobile ads
- **Incentivized clicks:** Users paid or rewarded to click

Click fraud affects both paid advertising (wasting budget) and organic analytics (corrupting data).

## The Impact of Click Fraud

**Wasted ad spend:** If bots click your paid ads, you pay for nothing.

**Corrupted analytics:** Fake clicks make campaigns look better (or worse) than they are, leading to bad decisions.

**Skewed retargeting:** Bot clicks add non-humans to your retargeting audiences, reducing ad effectiveness.

**Inflated metrics:** Reporting artificially high engagement damages credibility with stakeholders.

## Types of Fraudulent Traffic

### Search Bots and Crawlers

Search engines and other services crawl links to index content. These aren't malicious but shouldn't count as real clicks. Common crawlers include:

- Googlebot
- Bingbot
- Social media preview bots (Facebook, Twitter, LinkedIn)
- SEO tool crawlers

See our [list of search bots](https://linklyhq.com/support/list-of-search-bots) for a comprehensive reference.

### Automated Click Bots

Malicious bots programmed to:

- Inflate click counts artificially
- Drain competitor ad budgets
- Game affiliate or pay-per-click systems

These often operate from data centers and cloud providers. Check our [list of cloud providers](https://linklyhq.com/support/list-of-cloud-providers) commonly associated with bot traffic.

### VPN and Proxy Traffic

Not all VPN traffic is fraudulent, but VPNs are commonly used to:

- Mask bot origins
- Bypass geographic restrictions
- Generate fake clicks from multiple "locations"

High volumes of VPN traffic often indicate fraud.

### Click Farms

Real humans clicking repeatedly for small payments. Harder to detect than bots because they're technically human, but they're not genuine prospects.

Signs of click farm traffic:
- High volume from unexpected countries
- Very short session durations
- No conversions despite high clicks

## How to Detect Click Fraud

### Unusual Traffic Patterns

Watch for:

- **Traffic spikes:** Sudden, unexplained increases
- **Off-hours activity:** High clicks at 3am when your audience is asleep
- **Geographic anomalies:** Heavy traffic from countries where you don't market
- **Device patterns:** 99% of traffic from one device type

### Low Engagement Metrics

Fraudulent clicks typically show:

- Very high bounce rates (95%+)
- Near-zero time on page
- No scroll depth
- Zero conversions

If a source has lots of clicks but terrible engagement, investigate.

### Repetitive Behavior

- Same IP clicking multiple times
- Identical user agents across many clicks
- Clicks occurring at perfectly regular intervals

### VPN and Data Center IPs

A high percentage of clicks from VPNs or known data centers suggests automated traffic rather than real users.

## Linkly's Click Fraud Protection

Linkly provides several features to identify and filter fraudulent traffic:

### Robot Click Detection

Linkly automatically identifies and flags clicks from known bots and crawlers. In your analytics, you can:

- See total clicks vs. human clicks
- Filter out robot traffic from reports
- Understand what percentage of traffic is automated

Learn more in our [robot clicks guide](https://linklyhq.com/support/robot-clicks).

### VPN Traffic Detection

Linkly detects when clicks come through VPN services. You can:

- See VPN click volume in analytics
- Filter VPN traffic from reports
- Identify suspicious patterns

See our [VPN traffic documentation](https://linklyhq.com/support/vpn-traffic) for details.

### ISP and Data Center Identification

Linkly's [ISP lookup](https://linklyhq.com/support/isp-lookup) shows where clicks originate. Traffic from cloud providers (AWS, Google Cloud, DigitalOcean) is often automated rather than from real users.

### IP Exclusion

If you identify specific IPs generating fraudulent clicks, you can exclude them:

- Block individual IPs
- Block IP ranges
- Prevent known bad actors from inflating stats

See our [IP address exclusion guide](https://linklyhq.com/support/ip-address-exclusion).

## Filtering Strategies

### Separate Reporting

Don't delete suspicious clicks; segment them. Report on:

- **All traffic:** Total engagement
- **Human traffic:** Excluding known bots
- **Verified traffic:** Excluding bots, VPNs, and data centers

This gives you complete data while focusing decisions on quality traffic.

### Set Realistic Benchmarks

If your industry typically sees 10-20% bot traffic, don't panic at similar levels. Focus on:

- Trends over time (is fraud increasing?)
- Comparison across sources (which channels have more fraud?)
- Impact on conversions (is fraud affecting real metrics?)

### Monitor Paid Campaigns Closely

Ad fraud directly costs money. For paid campaigns:

- Track click-to-conversion ratios
- Compare Linkly click data to ad platform data
- Investigate discrepancies

If an ad platform reports 1,000 clicks but Linkly shows 300 of those are bots, you have a fraud problem.

### Use Conversion-Based Optimization

Rather than optimizing for clicks, optimize for conversions. Fraudsters can fake clicks easily; faking conversions is harder.

- Set up conversion tracking
- Bid on conversion value, not click volume
- Evaluate channels by conversion rate, not CTR

## Platform-Specific Fraud Protection

### Google Ads

Google has built-in invalid click detection. You can also:

- Exclude IP addresses
- Set up conversion tracking
- Use automated bidding strategies

### Meta Ads

Facebook and Instagram fraud is less common but exists:

- Monitor ad relevance scores
- Watch for high frequency but low results
- Use conversion optimization

### Affiliate Programs

Affiliate fraud is rampant. Protect yourself:

- Track at the click level with Linkly
- Compare clicks to conversions by affiliate
- Investigate affiliates with high clicks but low conversions

## What Click Fraud Looks Like

Here's an example of normal vs. suspicious traffic:

**Normal Traffic:**

| Metric | Value |
|--------|-------|
| Total clicks | 1,000 |
| Bot clicks | 5% |
| VPN clicks | 3% |
| Avg. time on page | 45 sec |
| Conversion rate | 3.2% |
| Top countries | US, UK, CA |

**Suspicious Traffic:**

| Metric | Value |
|--------|-------|
| Total clicks | 5,000 |
| Bot clicks | 35% |
| VPN clicks | 25% |
| Avg. time on page | 2 sec |
| Conversion rate | 0.1% |
| Top countries | Unexpected geos |

The second pattern screams click fraud.

## Best Practices Summary

1. **Monitor regularly:** Check traffic quality weekly, not just volume
2. **Segment reporting:** Separate human vs. bot traffic in analysis
3. **Use multiple signals:** Combine bot detection, VPN detection, and engagement metrics
4. **Act on patterns:** Don't chase individual suspicious clicks; look for systematic fraud
5. **Optimize for conversions:** Focus on outcomes, not vanity metrics
6. **Report discrepancies:** If ad platform clicks far exceed real human clicks, dispute with the platform

## Conclusion

Click fraud is a reality of online marketing, but it doesn't have to corrupt your data or waste your budget. With proper detection and filtering, you can get accurate analytics and make informed decisions. Linkly's bot detection, VPN flagging, and traffic quality tools help you separate real engagement from noise.

**Ready for cleaner analytics?** [Get started with Linkly](https://linklyhq.com) and get link tracking with built-in fraud protection and traffic quality insights.

---

# Print Marketing in 2026: Using QR Codes and Short Links to Track Offline Campaigns

> Learn how to track print marketing with QR codes and short links. Measure ROI on flyers, billboards, packaging, and other offline campaigns.

Source: https://linklyhq.com/blog/print-marketing-qr-codes

# Print Marketing in 2026: Using QR Codes and Short Links to Track Offline Campaigns

Print marketing feels like a black box. You distribute flyers, put up billboards, or print packaging, but how do you know if anyone's actually engaging? The answer: QR codes and trackable short links that bridge offline materials to online analytics.

In this guide, you'll learn how to measure print marketing ROI by tracking every scan and click.

## The Challenge of Measuring Print

Digital marketers have it easy. They know exactly how many people saw an ad, clicked it, and converted. Print marketers traditionally relied on:

- **Surveys:** "How did you hear about us?"
- **Coupon codes:** Unique codes for different materials
- **Sales lift analysis:** Compare sales before and after campaigns

These methods are imprecise and delayed. QR codes and short links offer real-time, precise tracking.

## How to Track Print Marketing

The strategy is simple: don't print regular URLs. Instead, use tracked links that capture engagement data.

### Option 1: QR Codes

QR codes are ideal when:
- Users have their phones nearby
- There's enough space for a scannable code
- You want a visual call-to-action

Best for: Restaurant menus, product packaging, event materials, posters, table tents.

### Option 2: Short Links

Short links work when:
- QR codes don't fit the design
- Users might type the URL manually
- Space is limited

Best for: Radio/podcast mentions, small print ads, billboard [vanity URLs](https://linklyhq.com/support/vanity-url), business cards.

### Option 3: Both

For many materials, include both. The QR code for easy mobile access, the short URL for those who prefer typing.

## Setting Up Tracked Print Links

### Step 1: Create Unique Links for Each Placement

Don't use the same link for all print materials. Create separate tracked links for:

- Each material type (flyer vs. poster vs. packaging)
- Each location (store A vs. store B)
- Each campaign (summer sale vs. holiday promotion)

This granularity tells you exactly what's working.

### Step 2: Generate QR Codes

In Linkly:

1. Create a link to your destination
2. Click the QR code icon to generate a code
3. Download in PNG or [SVG format](https://linklyhq.com/support/qr-code-svg) for print
4. Optionally add your [logo to the QR code](https://linklyhq.com/support/qr-code-logo)

For detailed instructions, see our [QR code creation guide](https://linklyhq.com/support/create-qr-codes).

### Step 3: Design for Scannability

Print QR codes need adequate size and contrast:

| Viewing Distance | Minimum QR Size |
|-----------------|-----------------|
| 6 inches (table tent) | 0.8 inches |
| 3 feet (poster) | 1.5 inches |
| 10 feet (banner) | 4+ inches |
| 30+ feet (billboard) | 12+ inches |

Always maintain high contrast (black on white works best) and leave quiet space around the code.

### Step 4: Add Clear Calls to Action

QR codes without context get ignored. Tell people what they'll get:

- "Scan for menu"
- "Scan for 20% off"
- "Scan to enter giveaway"
- "Scan to watch video"

## Use Cases for Print Tracking

### Product Packaging

Add QR codes to packaging for:

- Setup instructions or how-to videos
- Registration and warranty activation
- Reviews and testimonials
- Reorder and subscription links
- Complementary product recommendations

Track which products drive the most engagement and what content customers want.

### Restaurant and Hospitality

Replace paper menus with QR codes that link to digital menus. Benefits:

- Track what items people view
- Update menus without reprinting
- Gather data on peak viewing times
- Add ordering and payment links

### Retail and Point of Sale

Use QR codes in stores for:

- Extended product information
- Customer reviews and comparisons
- Online purchase with home delivery
- Loyalty program signup
- Exclusive in-store promotions

### Events and Conferences

Track event material engagement:

- Badge QR codes linking to schedules
- Booth materials with demo signup links
- Printed programs with speaker info links
- Networking cards with contact exchange

### Direct Mail

Add tracking to physical mail:

- Postcards with QR codes for exclusive offers
- Catalogs with short links for each product
- Brochures with links to video content

Compare response rates across mailing lists and offers.

### Out-of-Home Advertising

Track billboards, posters, and transit ads:

- Each placement gets a unique QR code/short link
- Compare performance by location
- Measure actual engagement, not just estimated impressions

Short, memorable URLs work best: `brand.co/billboard`

## Best Practices for Print Tracking

### Use Dynamic QR Codes

[Dynamic QR codes](https://linklyhq.com/features/qr-code-generator) let you change the destination without reprinting. This means:

- Fix broken links
- Update seasonal promotions
- A/B test different landing pages
- Redirect to fresh content

Static QR codes are permanent once printed.

### Create Location-Specific Codes

For multi-location businesses:

- Store A flyer → `brand.co/store-a`
- Store B flyer → `brand.co/store-b`

Now you can compare engagement across locations and identify top performers.

### Time Your Analysis

Print campaigns have longer engagement windows than digital. A flyer might sit on someone's fridge for weeks. Track performance over:

- First 48 hours (initial impact)
- First 2 weeks (core engagement)
- 30+ days (long-tail engagement)

### Combine with Landing Page Tracking

QR code scans get you to the landing page. Make sure that page is also tracked:

- Google Analytics for on-page behavior
- Conversion tracking for signups/purchases
- [UTM parameters](https://linklyhq.com/support/google-analytics-utm-tag-builder) to attribute traffic source

### Test Before Printing

Always test your QR codes on multiple devices before mass printing:

- Scan at actual size on paper (not screen)
- Test on both iPhone and Android
- Verify the destination loads correctly
- Check in different lighting conditions

## Analyzing Print Campaign Data

### Metrics to Track

From Linkly:
- **Total scans/clicks:** Overall engagement
- **Unique users:** Individual people engaging
- **Timing:** When scans occur (day of week, time of day)
- **Location:** Geographic distribution
- **Device:** iOS vs. Android

From your website analytics:
- **Bounce rate:** Did visitors engage or leave immediately?
- **Pages per session:** How deep did they explore?
- **Conversions:** Did scans lead to desired actions?
- **Revenue:** What's the value generated?

### Calculating Print ROI

**Print campaign ROI = (Revenue - Cost) / Cost × 100**

Example:
- Flyer cost: $500 (design, print, distribution)
- Tracked scans: 1,200
- Conversions: 48
- Revenue per conversion: $50
- Total revenue: $2,400
- ROI: ($2,400 - $500) / $500 × 100 = 380%

### Comparing Placements

With unique links per placement, you can compare:

| Placement | Scans | Conversions | Conv. Rate | Cost | ROI |
|-----------|-------|-------------|------------|------|-----|
| Store A flyers | 450 | 18 | 4.0% | $150 | 500% |
| Store B flyers | 280 | 8 | 2.9% | $150 | 167% |
| Mall poster | 320 | 15 | 4.7% | $200 | 275% |

This data informs future budget allocation.

## Advanced: Retargeting Print Engagers

Add [retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels) to your print campaign links. Now you can:

- Build audiences of people who scanned your packaging
- Retarget poster scanners with digital ads
- Create lookalike audiences from your print engagers

This bridges offline engagement to online follow-up, increasing conversion rates.

## Conclusion

Print marketing doesn't have to be unmeasurable. QR codes and trackable short links give you the same click-level data that digital marketers rely on. By tracking every scan and click, you can calculate ROI, compare placements, and continuously optimize your offline campaigns.

**Ready to measure your print marketing?** [Get started with Linkly](https://linklyhq.com) and create trackable QR codes and short links that turn offline engagement into actionable data.

---

# SMS Marketing Links: Best Practices for Tracking Clicks in Text Campaigns

> Learn how to track SMS marketing link clicks effectively. Best practices for short links in text campaigns, avoiding carrier filtering, and measuring ROI.

Source: https://linklyhq.com/blog/sms-marketing-link-tracking

# SMS Marketing Links: Best Practices for Tracking Clicks in Text Campaigns

SMS marketing boasts open rates above 90% and click-through rates that dwarf email. But those impressive numbers only matter if you can track them. Unlike email, SMS doesn't have built-in click tracking, so you need a strategy for measuring link performance.

In this guide, we'll cover how to create trackable SMS links, avoid carrier filtering, and measure the ROI of your text campaigns.

## Why SMS Link Tracking Matters

Without tracking, you're flying blind:

- **Can't measure campaign performance:** Which messages drive clicks?
- **Can't calculate ROI:** What's the revenue per SMS sent?
- **Can't optimize:** Which CTAs, offers, or timing work best?
- **Can't segment:** Who's engaging vs. ignoring your texts?

Proper link tracking turns SMS from a broadcast channel into a measurable marketing tool.

## How to Track SMS Links

SMS platforms don't track link clicks natively. The solution: use tracked short links that capture click data before redirecting to your destination.

### Step 1: Create Tracked Links in Linkly

1. Log into [Linkly](https://app.linklyhq.com)
2. Click **Create Link**
3. Enter your destination URL
4. Optionally add [UTM parameters](https://linklyhq.com/support/google-analytics-utm-tag-builder) for Google Analytics integration
5. Optionally add [retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels) to build audiences
6. Save your link

Every click on this link is tracked with location, device, and timestamp data.

### Step 2: Use a Custom Domain

Generic short link domains can trigger carrier spam filters. Using a [custom domain](https://linklyhq.com/support/custom-domain) like `txt.yourbrand.com`:

- Looks more trustworthy to recipients
- Reduces spam filter triggers
- Reinforces brand recognition

For SMS specifically, consider a dedicated subdomain that signals text messaging: `sms.yourbrand.com` or `txt.yourbrand.com`.

### Step 3: Add Links to Your SMS

Keep URLs as short as possible. Character count matters in SMS:

**Instead of:**
`https://www.yourcompany.com/special-offers/summer-sale-2026?utm_source=sms`

**Use:**
`txt.yourbrand.com/summer` (26 characters vs. 70+)

For more details, see our guide on [tracking SMS links](https://linklyhq.com/support/tracking-sms-links).

## SMS Link Best Practices

### Keep Links Short

SMS messages are limited to 160 characters (or 70 for Unicode). Long URLs eat into your message space and look untrustworthy.

| Link Type | Character Count | Example |
|-----------|-----------------|---------|
| Full URL | 50-100+ | yoursite.com/products/sale?source=sms |
| Generic short link | 20-25 | bit.ly/abc123 |
| Custom domain | 15-25 | txt.brand.co/sale |

### Use Descriptive Slugs

Make your link memorable and relevant:

- Good: `txt.brand.co/50off`
- Bad: `txt.brand.co/a1b2c3`

Descriptive slugs also reduce suspicion and improve click rates.

### One Link Per Message

Multiple links confuse recipients and dilute click tracking. Focus each message on a single action with one clear link.

### Place Links Strategically

Links at the end of the message typically perform best. Lead with the value proposition, end with the CTA and link:

> "Flash sale: 40% off all shoes today only! Shop now: txt.brand.co/shoes"

### Test Before Sending

Always send test messages to verify:
- The link is clickable
- The link redirects correctly
- The message displays properly on different devices

## Avoiding Carrier Filtering

Mobile carriers filter SMS messages that look like spam. Links are a common trigger. Here's how to stay out of the spam folder:

### Use Your Own Domain

Shared short link domains (like bit.ly) are often flagged because spammers use them. A custom domain with your brand name is less likely to be filtered.

### Avoid URL Shortener Red Flags

Carriers watch for patterns associated with spam:

- Multiple different domains in one campaign
- Newly registered domains
- Domains on known blocklists

Use a consistent, established custom domain for all SMS campaigns.

### Keep Volume Reasonable

Sudden spikes in SMS volume can trigger carrier scrutiny. If scaling up, increase volume gradually.

### Maintain List Hygiene

High bounce rates and complaints lead to filtering. Only text opted-in contacts and honor unsubscribe requests immediately.

### Content Matters Too

Even with good links, spammy content gets filtered:

- Avoid ALL CAPS
- Avoid excessive punctuation!!!
- Avoid spam trigger words (free, winner, claim now)
- Include your business name

## Measuring SMS Campaign Performance

### Link-Level Metrics (from Linkly)

For each SMS link, you'll see:

- **Total clicks:** How many times the link was clicked
- **Unique clicks:** Individual people who clicked
- **Click timing:** When clicks occurred (useful for optimizing send time)
- **Device data:** iOS vs. Android, useful for app promotion
- **Location:** Geographic distribution of clickers

Access these in your [Linkly analytics](https://linklyhq.com/support/click-tracking).

### Campaign-Level Metrics

Calculate overall campaign performance:

**Click-through rate (CTR):** Clicks / Messages Sent × 100
- Industry average: 10-20%
- Good performance: 20-35%

**Cost per click:** Campaign Cost / Total Clicks

**Conversion rate:** Conversions / Clicks × 100

### Attribution with UTM Parameters

Add UTM tags to track SMS traffic in Google Analytics:

`txt.brand.co/sale → yoursite.com/sale?utm_source=sms&utm_medium=text&utm_campaign=summer_flash`

This lets you see SMS-driven sessions, conversions, and revenue alongside other channels.

### Retargeting Integration

Add [Meta Pixel or Google Ads tags](https://linklyhq.com/support/retargeting-tracking-pixels) to your SMS links. Now you can:

- Build audiences from SMS clickers
- Retarget non-converters with ads
- Measure cross-channel influence

## SMS Link Tracking Scenarios

### E-commerce Flash Sale

**Message:** "24-hour flash sale! 30% off everything. Shop now: txt.brand.co/flash"

**Tracking:**
- Linkly tracks clicks
- UTM parameters attribute sales in Google Analytics
- Compare CTR and conversion rate to previous campaigns

### Appointment Reminders

**Message:** "Reminder: Your appointment is tomorrow at 2pm. Confirm here: txt.clinic.co/confirm"

**Tracking:**
- Track confirmation rates by link clicks
- Identify patients who need follow-up calls

### Loyalty Rewards

**Message:** "You've earned 500 points! Redeem your reward: txt.brand.co/redeem"

**Tracking:**
- Track redemption engagement
- Segment active vs. dormant loyalty members

### Event Updates

**Message:** "Doors open at 6pm tomorrow! View event details: txt.venue.co/event"

**Tracking:**
- Measure attendee engagement
- Send follow-up info to clickers

## Compliance Considerations

SMS marketing has strict regulations. Ensure compliance:

**Consent:** Only text people who explicitly opted in to SMS marketing. Separate consent from email consent.

**Identification:** Include your business name in messages so recipients know who's texting.

**Opt-out:** Provide clear opt-out instructions. Honor "STOP" replies immediately.

**Timing:** Respect quiet hours. Many regulations prohibit texts before 8am or after 9pm local time.

**Record keeping:** Maintain records of consent for compliance audits.

## Example: Complete SMS Campaign Setup

**Goal:** Drive traffic to a new product launch

**Setup:**
1. Create a tracked link: `txt.brand.co/newproduct`
2. Add UTM parameters: `?utm_source=sms&utm_campaign=product_launch`
3. Add Meta Pixel for retargeting

**Message:**
> "Introducing [Product Name]: [one-line value prop]. Be first to get yours: txt.brand.co/newproduct"

**Analysis after 48 hours:**
- 10,000 messages sent
- 2,100 link clicks (21% CTR)
- 315 purchases (15% conversion from clicks)
- $12,600 revenue
- Cost per acquisition: $2.38

**Next steps:**
- Retarget clickers who didn't purchase
- Test different message copy for future campaigns

## Conclusion

SMS marketing delivers exceptional engagement, but only if you can measure it. Tracked short links transform text campaigns from unmeasurable broadcasts into data-driven marketing. Combined with custom domains, UTM parameters, and retargeting pixels, you get complete visibility into SMS performance.

**Ready to track your SMS campaigns?** [Get started with Linkly](https://linklyhq.com) and create trackable, branded links that work perfectly in text messages.

---

# Custom Short Domains: Setup Guides for Cloudflare, Vercel, and Netlify

> Learn how to set up a custom short link domain using Cloudflare, Vercel, or Netlify. Step-by-step DNS configuration for branded links.

Source: https://linklyhq.com/blog/custom-short-domain-setup

# Custom Short Domains: Setup Guides for Cloudflare, Vercel, and Netlify

Using a custom domain for your short links builds trust and reinforces your brand. Instead of generic links like `bit.ly/xyz`, you can create branded links like `go.yourcompany.com/demo` or `link.yourbrand.co/signup`.

In this guide, we'll walk through setting up custom short link domains with three popular platforms: Cloudflare, Vercel, and Netlify.

## Why Use a Custom Short Domain?

**Brand recognition:** Every link reinforces your brand name, even when shared by others.

**Increased trust:** Users are more likely to click links they recognize than generic short URLs.

**Better deliverability:** Custom domains are less likely to be flagged by spam filters compared to shared shortener domains.

**Full control:** You own the domain, so your links aren't dependent on a third-party service staying in business.

For more on the benefits, see our guide on [why custom domains matter](https://linklyhq.com/support/support-why-custom-domains).

## Before You Start

You'll need:

1. A domain or subdomain for your short links
2. Access to your DNS provider
3. A [Linkly account](https://linklyhq.com)

**Domain options:**
- **Subdomain:** `go.yoursite.com` or `link.yoursite.com` (use your existing domain)
- **New domain:** Register a short domain like `yourbrand.link` or `ybr.co`

## Option 1: Cloudflare DNS Setup

Cloudflare is a popular choice for DNS management due to its speed, security, and free tier.

### Step 1: Add Your Domain to Cloudflare

If your domain isn't already on Cloudflare:

1. Log into [Cloudflare](https://dash.cloudflare.com)
2. Click **Add Site**
3. Enter your domain and select the Free plan
4. Cloudflare will scan your existing DNS records
5. Update your domain's nameservers at your registrar to point to Cloudflare

### Step 2: Create the DNS Record

1. In Cloudflare, go to **DNS** → **Records**
2. Click **Add Record**
3. Configure the record:

| Field | Value |
|-------|-------|
| Type | CNAME |
| Name | Your subdomain (e.g., `go` for `go.yourdomain.com`) |
| Target | `custom.linklyhq.com` |
| Proxy status | **DNS only** (gray cloud) |
| TTL | Auto |

**Important:** The proxy status must be "DNS only" (gray cloud), not "Proxied" (orange cloud). Cloudflare's proxy can interfere with Linkly's redirect handling.

For more details, see our guide on [disabling Cloudflare proxy](https://linklyhq.com/support/disable-cloudflare-proxy).

### Step 3: Add the Domain in Linkly

1. Log into your [Linkly dashboard](https://app.linklyhq.com)
2. Go to **Settings** → **Custom Domains**
3. Click **Add Domain**
4. Enter your full domain (e.g., `go.yourdomain.com`)
5. Linkly will verify the DNS configuration

### Step 4: SSL Certificate

Linkly automatically provisions an SSL certificate for your custom domain. This may take a few minutes after DNS propagation completes.

## Option 2: Vercel DNS Setup

If you're using Vercel to host your website, you can manage DNS there too.

### Step 1: Access DNS Settings

1. Log into [Vercel](https://vercel.com)
2. Go to your team's **Domains** section
3. Click on your domain

### Step 2: Add a CNAME Record

1. Click **Add Record**
2. Configure:

| Field | Value |
|-------|-------|
| Record Type | CNAME |
| Name | Your subdomain (e.g., `go`) |
| Value | `custom.linklyhq.com` |

3. Click **Add**

### Step 3: Verify in Linkly

Add the domain in Linkly as described above. Vercel DNS typically propagates quickly.

## Option 3: Netlify DNS Setup

Netlify also offers DNS management for domains connected to Netlify sites.

### Step 1: Access DNS Settings

1. Log into [Netlify](https://app.netlify.com)
2. Go to **Domains**
3. Click on your domain

### Step 2: Add a DNS Record

1. Click **Add new record**
2. Configure:

| Field | Value |
|-------|-------|
| Record Type | CNAME |
| Name | Your subdomain (e.g., `go`) |
| Value | `custom.linklyhq.com` |
| TTL | 3600 (or leave default) |

3. Save the record

### Step 3: Verify in Linkly

Add the domain in Linkly and wait for DNS propagation (usually 5-30 minutes).

## Setup for Other DNS Providers

The process is similar for any DNS provider:

1. Create a CNAME record
2. Point your subdomain to `custom.linklyhq.com`
3. Add the domain in Linkly

We have specific guides for:
- [GoDaddy CNAME setup](https://linklyhq.com/support/add-cname-godaddy)
- [Namecheap CNAME setup](https://linklyhq.com/support/add-cname-namecheap)
- [Namecheap A record setup](https://linklyhq.com/support/add-a-record-namecheap)
- [Squarespace CNAME setup](https://linklyhq.com/support/how-to-create-a-cname-squarespace)

## Using an Apex Domain

If you want to use a root domain (like `yourbrand.link` instead of `go.yourbrand.link`), you'll need to use an A record instead of CNAME, or use a provider that supports CNAME flattening (like Cloudflare).

For A record setup, point to Linkly's IP addresses. Contact support or check the [custom domain documentation](https://linklyhq.com/support/custom-domain) for current IP addresses.

## Troubleshooting

### Domain Not Verifying

- **DNS propagation:** Wait up to 24 hours, though most changes propagate within an hour
- **Wrong record type:** Ensure you created a CNAME, not an A record (unless using apex domain)
- **Typo in target:** Double-check `custom.linklyhq.com` is spelled correctly
- **Proxy enabled:** If using Cloudflare, ensure proxy is disabled (gray cloud)

### SSL Certificate Issues

- SSL certificates are provisioned automatically after DNS verification
- This can take up to 24 hours in rare cases
- If issues persist, contact Linkly support

### Links Not Redirecting

- Verify the domain is active in your Linkly dashboard
- Test DNS with: `dig CNAME yourdomain.com` or use a tool like [dnschecker.org](https://dnschecker.org)
- Clear your browser cache and try in an incognito window

## Best Practices for Custom Short Domains

### Choose a Memorable Domain

Good options:
- `go.yourbrand.com`
- `link.yourbrand.com`
- `yourbrand.link`
- Short, brandable .co or .io domains

Avoid:
- Overly long subdomains
- Domains that look spammy
- Domains similar to well-known shorteners

### Keep It Consistent

Use the same short domain across all channels (email, social, print) for brand consistency and consolidated analytics.

### Set Up Redirects for the Root

If someone visits your short domain directly (without a slug), set up a default redirect to your main website or a landing page. This is configurable in Linkly's domain settings.

### Monitor Domain Health

Periodically check that:
- SSL certificate is valid
- DNS records are correct
- Links are redirecting properly

Linkly monitors your custom domains and will alert you to issues.

## Using Your Custom Domain

Once set up, all new links can use your custom domain:

1. When creating a link, select your custom domain from the dropdown
2. Choose a memorable slug (e.g., `go.yoursite.com/demo`)
3. Your branded link is ready to share

You can also:
- Create [vanity URLs](https://linklyhq.com/support/vanity-url) with custom slugs
- Set a default domain for all new links
- Generate [branded QR codes](https://linklyhq.com/support/create-qr-codes) with your domain

## Conclusion

Setting up a custom short domain takes just a few minutes but delivers lasting benefits: stronger branding, increased trust, and better link performance. Whether you use Cloudflare, Vercel, Netlify, or another DNS provider, the process is straightforward.

**Ready to create branded short links?** [Get started with Linkly](https://linklyhq.com) and connect your custom domain for professional, trustworthy links.

---

# Link Rotators Explained: How to A/B Test Landing Pages Without Code

> Learn how link rotators let you A/B test landing pages without code. Split traffic between multiple URLs to find what converts best.

Source: https://linklyhq.com/blog/link-rotators-ab-testing

# Link Rotators Explained: How to A/B Test Landing Pages Without Code

A/B testing is essential for optimization, but most testing tools require installing scripts on your website. Link rotators offer a simpler approach: split your traffic between different URLs at the link level, no code required.

In this guide, you'll learn how link rotators work and how to use them for effective A/B testing.

## What Is a Link Rotator?

A link rotator is a single URL that distributes clicks across multiple destination URLs based on rules you define. Each click gets sent to one of your destinations, allowing you to test different pages, offers, or experiences.

**Example:** You create a link rotator with two landing pages. Half your visitors see Page A, half see Page B. After enough clicks, you compare conversion rates and pick the winner.

## How Link Rotators Work

When someone clicks your link rotator:

1. Linkly receives the click
2. Based on your rotation rules, it selects a destination
3. The visitor is redirected to that destination
4. The click is logged with full analytics

You see exactly how many clicks each destination received, and you can check your own analytics to compare conversion rates.

## Setting Up a Link Rotator in Linkly

1. Log into your [Linkly dashboard](https://app.linklyhq.com)
2. Click **Create Link**
3. In the **Link Rotator** section, click **Enable Rotation**
4. Add your destination URLs
5. Set the weight for each URL (e.g., 50/50 or 70/30)
6. Save your link

For detailed instructions, see our [link rotator guide](https://linklyhq.com/support/link-rotator).

## Rotation Methods

### Even Distribution

Split traffic equally across all destinations. Use this when you want a fair test with no bias.

**Example:** Two landing pages, each getting 50% of traffic.

### Weighted Distribution

Send more traffic to certain destinations. Use this when:

- You want to test a variation without risking too much traffic on an unproven page
- One destination is your "control" and should get more traffic
- You're gradually rolling out a new page

**Example:** 80% to the current page, 20% to the new test page.

### Sequential/Round Robin

Alternate between destinations in order. Each click goes to the next URL in the rotation.

**Example:** Click 1 → Page A, Click 2 → Page B, Click 3 → Page A, etc.

## Use Cases for Link Rotators

### Landing Page A/B Testing

Test different landing page variations:

- Different headlines
- Different hero images
- Different CTAs
- Long-form vs. short-form content

Set up a 50/50 rotation, send traffic, and compare conversion rates.

### Offer Testing

Test different offers or pricing:

- 10% discount vs. free shipping
- Monthly vs. annual pricing emphasis
- Bundle A vs. Bundle B

### Headline and Copy Testing

Create multiple versions of the same page with different copy:

- Benefit-focused vs. feature-focused
- Emotional vs. logical appeal
- Short vs. detailed descriptions

### Affiliate Offer Testing

Affiliates can test which offers convert best:

- Different products in the same category
- Same product, different merchants
- Different landing page styles

### Traffic Distribution for Load Balancing

If you have multiple servers or CDNs, use link rotators to distribute load evenly across them.

### Multi-Lingual Page Testing

Test whether automatic language detection or a language selector performs better:

- 50% → Auto-detected language version
- 50% → Language selector page

## A/B Testing Best Practices with Link Rotators

### Test One Variable at a Time

If Page A and Page B have different headlines, images, AND layouts, you won't know which change caused any difference in results. Change one element per test.

### Get Enough Traffic

Statistical significance matters. A test with 50 clicks per variation isn't reliable. Aim for:

| Baseline Conversion Rate | Minimum Clicks per Variation |
|-------------------------|------------------------------|
| 1-2% | 1,000+ |
| 3-5% | 500+ |
| 10%+ | 200+ |

Use an A/B test calculator to determine the exact sample size needed for your situation.

### Run Tests Long Enough

Behavior varies by day of week and time of day. Run tests for at least one full week (ideally two) to capture these variations.

### Track Conversions, Not Just Clicks

Linkly tracks clicks to each destination, but you need your own analytics to track what happens after:

- Set up goal tracking in Google Analytics
- Use separate [UTM parameters](https://linklyhq.com/support/google-analytics-utm-tag-builder) for each variation
- Track sales or signups in your CRM

**Pro tip:** Add different UTM values to each destination in your rotator:

- Page A: `?utm_content=variation_a`
- Page B: `?utm_content=variation_b`

### Document Your Tests

Keep a log of:
- What you tested
- Start and end dates
- Traffic volume to each variation
- Results (conversion rates, revenue, etc.)
- Winner and next steps

## Analyzing Link Rotator Results

After your test runs:

1. **Check Linkly analytics** for clicks to each destination
2. **Check your website analytics** for conversion rates
3. **Calculate statistical significance** (use an online calculator)
4. **Declare a winner** if the results are significant
5. **Implement the winner** and plan your next test

## Link Rotators vs. Traditional A/B Testing Tools

| Feature | Link Rotators | A/B Testing Tools (Optimizely, VWO) |
|---------|---------------|-------------------------------------|
| Code required | No | Yes |
| Works with any URL | Yes | Only your site |
| Page load impact | None | Slight delay (script loading) |
| On-page editing | No | Yes |
| Statistical analysis | Manual | Built-in |
| Heatmaps/recordings | No | Often included |
| Price | Low | Often expensive |

**When to use link rotators:**
- Quick tests without developer involvement
- Testing across different domains
- Testing affiliate offers
- Teams without technical resources

**When to use traditional A/B tools:**
- On-page element testing (buttons, forms)
- Complex multi-variate tests
- When you need built-in statistical analysis

## Advanced: Combining Link Rotators with Other Features

### Rotation + Geo-Targeting

Test different pages for different countries:

- US visitors: 50/50 rotation between Page A and Page B
- UK visitors: Only see Page C

Set up geo-rules first, then add rotation to specific geo-segments.

### Rotation + Retargeting

Add [retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels) to your link rotator. This lets you:

- Build audiences from all variations
- See if ad engagement differs by landing page
- Retarget non-converters with follow-up offers

### Rotation + Expiring Links

Run time-limited tests by combining rotation with [expiring links](https://linklyhq.com/support/create-expiring-links):

- Test runs for one week
- After expiration, redirect everyone to the winning page

## Example: Complete Landing Page Test

**Goal:** Improve signups for a SaaS free trial

**Hypothesis:** A headline focused on results will outperform one focused on features

**Setup:**
1. Create two landing pages:
   - Page A: "Powerful Project Management Software" (feature-focused)
   - Page B: "Get Projects Done 2x Faster" (result-focused)

2. Create a link rotator in Linkly with 50/50 split
3. Add UTM parameters to distinguish traffic in Google Analytics
4. Use this link in all marketing (ads, emails, social)

**Analysis (after 2 weeks):**
- Page A: 2,500 clicks, 75 signups (3.0% conversion)
- Page B: 2,480 clicks, 112 signups (4.5% conversion)
- Statistical significance: 95%+ confident Page B is better

**Result:** Page B wins. Update all marketing to use Page B directly, then plan next test (maybe testing the CTA button).

## Conclusion

Link rotators make A/B testing accessible to anyone, regardless of technical skills. By splitting traffic at the link level, you can test landing pages, offers, and messaging without touching code. Combined with [click tracking](https://linklyhq.com/support/click-tracking) and your own conversion analytics, link rotators give you the data needed to continuously improve performance.

**Ready to start testing?** [Get started with Linkly](https://linklyhq.com) and create your first link rotator to discover what converts best.

---

# How to Build a Retargeting Audience from Email Links

> Learn how to add retargeting pixels to email links and build custom audiences from your most engaged subscribers. Combine email and paid ads effectively.

Source: https://linklyhq.com/blog/retargeting-audience-email-links

# How to Build a Retargeting Audience from Email Links

Your email list is full of engaged prospects, but not everyone converts on the first click. What if you could retarget people who clicked your email links with follow-up ads on Facebook, Instagram, or Google?

By adding retargeting pixels to your email links, you can build custom audiences from your most engaged subscribers and reach them across channels. Here's how to do it.

## The Power of Combining Email and Retargeting

Email and paid advertising are often treated as separate channels. But your warmest audiences exist in both:

- **Email subscribers** have opted in and shown interest
- **Engaged clickers** are even more valuable: they took action

By pixeling email links, you capture these high-intent users and can follow up with ads when they don't convert from the email alone.

**Example:** A subscriber clicks your product link but doesn't buy. Later that week, they see a Facebook ad for the same product. The combination of touchpoints drives the conversion.

## How Retargeting Pixels Work on Links

Normally, retargeting pixels need to be installed on your website. But with [Linkly's retargeting feature](https://linklyhq.com/support/retargeting-tracking-pixels), you can add pixels to any link:

1. You create a short link in Linkly with a retargeting pixel attached
2. You use this link in your email campaign
3. When someone clicks, Linkly fires the pixel before redirecting to the destination
4. The clicker is added to your retargeting audience in Meta, Google, etc.

This works even when the destination is a site you don't own (like Amazon affiliate links or partner pages).

## Setting Up Retargeting Pixels on Email Links

### Step 1: Get Your Pixel ID

You'll need a pixel from your advertising platform:

**Meta (Facebook/Instagram):**
- Go to Events Manager
- Find your Pixel ID (15-16 digit number)

**Google Ads:**
- Go to Tools & Settings → Audience Manager
- Get your Google Tag ID

**TikTok, LinkedIn, Pinterest:** Similar process in their respective ad managers.

### Step 2: Create Tracked Links in Linkly

1. Log into [Linkly](https://app.linklyhq.com)
2. Click **Create Link**
3. Enter the destination URL (your landing page, product page, etc.)
4. In the **Retargeting Pixels** section, add your pixel(s)
5. Optionally add [UTM parameters](https://linklyhq.com/support/google-analytics-utm-tag-builder) for analytics
6. Save the link

### Step 3: Use Pixel-Enabled Links in Your Emails

Replace your regular links with the Linkly tracked links. Most email platforms allow custom URLs:

**Instead of:** `https://yoursite.com/product`
**Use:** `https://linkly.link/abc123` (or your [custom domain](https://linklyhq.com/support/custom-domain))

### Step 4: Build Custom Audiences

In your ad platform, create audiences based on pixel activity:

**Meta:**
1. Go to Audiences in Ads Manager
2. Create Custom Audience → Website
3. Select your pixel and set parameters (all visitors, last 30 days, etc.)

**Google:**
1. Go to Audience Manager
2. Create audience from Users who visited specific pages

These audiences now include everyone who clicked your email links.

## Strategic Ways to Use Email Link Retargeting

### Recover Abandoned Interest

Email: "Check out our new collection"
Link: Product category page with pixel
Retargeting ad: "Still thinking about it? Here's 10% off"

Catch people who clicked but didn't buy with a nudge and incentive.

### Segment by Content Interest

Create different pixel-enabled links for different topics in your newsletter:

| Link | Pixel Audience |
|------|----------------|
| Fitness article link | Fitness_interested |
| Nutrition article link | Nutrition_interested |
| Product link | Product_browsers |

Now you can show relevant ads based on what content subscribers engaged with.

### Promote Launches to Engaged Subscribers

Before a big launch, send preview content with pixeled links. Build an audience of your most engaged subscribers, then hit them with launch ads:

1. Week 1: Teaser email with pixeled link
2. Week 2: More preview content with pixeled link
3. Launch day: Retarget clickers with launch ads + send launch email

The combination of email plus ads to a warm audience drives strong launch results.

### Webinar and Event Follow-Up

Send webinar registration links with pixels attached. After the event:

- **Attended:** Retarget with offer ads
- **Registered but didn't attend:** Retarget with replay access
- **Clicked but didn't register:** Retarget with next event invitation

### Affiliate and Partner Promotions

When promoting products on sites you don't control (Amazon, partner sites), you can't install pixels on the destination. But with Linkly, you [pixel the redirect](https://linklyhq.com/support/retarget-amazon-visitors):

1. Create Linkly link to Amazon product with your affiliate tag
2. Add Meta Pixel to the Linkly link
3. Share in your email
4. Retarget clickers with ads for related products

## Best Practices for Email Link Retargeting

### Use a Custom Domain

Links like `lnk.yoursite.com/offer` look more trustworthy in emails than generic short domains. [Custom domains](https://linklyhq.com/support/custom-domain) improve click-through rates and deliverability.

### Segment Your Audiences

Don't dump all email clickers into one audience. Create separate campaigns and links for:

- Different product categories
- Different email types (newsletter vs. promotional)
- Different stages of the customer journey

### Set Appropriate Audience Durations

- **High-intent actions (product clicks):** 7-14 days
- **Content engagement:** 30 days
- **General brand awareness:** 60-90 days

Shorter windows mean more relevant (and expensive) audiences. Longer windows mean larger (and cheaper) audiences.

### Match Ad Creative to Email Content

If someone clicked an email about running shoes, show them ads about running shoes, not generic brand ads. The connection between email content and ad content is what makes this strategy work.

### Monitor Performance

Track both email metrics (clicks) and ad metrics (audience size, ad performance) to understand the full impact:

**Linkly metrics:** Clicks, devices, geography via [click tracking](https://linklyhq.com/support/click-tracking)

**Ad platform metrics:** Audience size, CPM, conversions from retargeting campaigns

### Respect Privacy

Ensure your email privacy policy discloses retargeting practices. Be transparent about data collection and provide opt-out mechanisms. See our guide on [GDPR, CCPA, and retargeting](https://linklyhq.com/blog/gdpr-ccpa-amp-retargeting-pixels).

## Common Pitfalls to Avoid

**Too many pixeled links:** Don't pixel every single link. Focus on high-value actions that indicate purchase intent.

**Generic audiences:** An audience of "everyone who clicked anything" isn't useful. Segment by intent and content.

**Ignoring frequency:** Watch your ad frequency to avoid annoying your email subscribers with too many ads.

**Forgetting exclusions:** Exclude purchasers from acquisition campaigns. Don't keep showing "buy now" ads to people who already bought.

## Example: Complete Email Retargeting Campaign

**Goal:** Drive sales for a new course launch

**Week 1: Warm-up**
- Email: Free guide related to course topic
- Link: Guide with Meta Pixel (Audience: "Guide_Downloaders")

**Week 2: Education**
- Email: Blog post about solving the problem the course addresses
- Link: Blog post with Meta Pixel (Audience: "Blog_Readers")

**Week 3: Pre-launch**
- Email: Early access announcement
- Link: Waitlist page with Meta Pixel (Audience: "Waitlist_Interest")

**Launch Week:**
- Email: Course is live!
- Retargeting: Ads to Guide_Downloaders, Blog_Readers, and Waitlist_Interest
- Creative: Testimonials, limited-time bonuses, urgency

The layered approach builds warm audiences before the launch, then hits them with coordinated email + ad campaigns.

## Conclusion

Email and paid advertising work better together. By adding retargeting pixels to your email links, you capture your most engaged subscribers and can follow up across channels. This combined approach consistently outperforms either channel alone.

**Ready to supercharge your email marketing?** [Get started with Linkly](https://linklyhq.com) and add retargeting pixels to your email links in seconds.

---

# What Is a Deep Link? A Beginner's Guide to Mobile Deep Linking

> What is a deep link? Learn the meaning of deep linking with clear examples, how deep links work on iOS and Android, and how to set them up without code.

Source: https://linklyhq.com/blog/deep-linking-mobile-apps

# What Is a Deep Link? A Beginner's Guide to Mobile Deep Linking

Ever clicked a link expecting to open an app, only to land on a website? That's what happens without deep linking. Deep links take users directly to specific content inside your mobile app, creating a seamless experience that drives engagement and conversions.

In this beginner's guide, we'll explain what deep links are, how they work on iOS and Android, and how to implement them for your app or marketing campaigns.

## What Is a Deep Link?

**Deep link meaning:** a deep link is a URL that opens a specific location *inside* a mobile app — a product, a video, a profile — rather than just launching the app's home screen or opening a web page. Think of it as an address that points to a room inside a building, not just the building's front door.

**Example:** Instead of opening the Amazon app to the home screen, a deep link takes you directly to a specific product page you were viewing.

## Types of Deep Links

### Standard Deep Links

Traditional deep links only work if the app is already installed. If the app isn't installed, the link fails or shows an error.

Format: `yourapp://product/12345`

**Limitation:** Users without the app get a broken experience.

### Universal Links (iOS) and App Links (Android)

These system-level deep links use regular HTTPS URLs and work whether or not the app is installed:

- **App installed:** Opens directly in the app
- **App not installed:** Falls back to the website

Format: `https://yoursite.com/product/12345`

**Advantage:** No broken experiences, but requires domain verification and app configuration.

### Deferred Deep Links

Deferred deep links remember the intended destination even when the app isn't installed. The user clicks the link, gets directed to the app store, installs the app, and on first launch, lands on the specific content they originally clicked. Because neither iOS nor Android passes link context through an app store install, this isn't a built-in behaviour — it requires a deep-linking/attribution SDK (such as Branch, Adjust, or AppsFlyer) integrated into your app.

**Use case:** Marketing campaigns where you can't assume all users have the app installed.

## How Deep Links Work

The technical flow depends on the link type, but generally:

1. User clicks a link
2. Operating system checks if a matching app is installed
3. If yes, the app opens to the specified screen/content
4. If no, a fallback occurs (website, app store, or error)

For universal links (iOS) and app links (Android), this check happens automatically at the OS level based on configuration files your app publishes. One important exception: inside social in-app browsers (Instagram, TikTok, Facebook), the OS interception doesn't fire, so universal links and app links silently fall back to the web even when the app is installed.

## Deep Linking for Marketers (Without Code)

If you're a marketer promoting an app you don't develop, you can still use smart routing to improve the mobile experience. Linkly's [app redirects](https://linklyhq.com/support/app-redirects) let you create links that:

- Detect the user's device (iOS vs. Android)
- Redirect iOS users to the App Store
- Redirect Android users to Google Play
- Optionally route desktop users to a web page

### Setting Up App Redirects in Linkly

1. Go to your [Linkly dashboard](https://app.linklyhq.com)
2. Click **Create Link**
3. In the **Device Targeting** section, add rules:
   - iOS → App Store link
   - Android → Google Play link
   - Desktop → Your website or landing page

4. Save your link

Now you have one URL that routes users to the right destination based on their device. See our [device and location redirects guide](https://linklyhq.com/support/creating-location-redirects) for detailed instructions.

Want a link to open in the destination's app rather than a mobile web page? Linkly's [Open in app](https://linklyhq.com/support/open-in-app) is a per-link setting that opens supported destinations — Amazon, YouTube, Spotify and around 20 apps in all — directly in their native app, even from inside Instagram, TikTok and other social in-app browsers where universal links normally break and fall back to the web. It drops back to the app store or website when the app isn't installed.

## Combining Device and Geo-Targeting

For apps available in multiple regions, combine device detection with [geo-targeting](https://linklyhq.com/support/geo-redirect):

| Condition | Destination |
|-----------|-------------|
| iOS + US | App Store (US) |
| iOS + UK | App Store (UK) |
| Android + US | Google Play (US) |
| Android + UK | Google Play (UK) |
| Desktop | Your website |

This ensures users land in their correct regional app store, which improves conversion rates and provides a better experience.

## Deep Linking Best Practices

### Always Have a Fallback

Never assume the app is installed. Provide a graceful fallback experience:
- Mobile web version of the content
- App store listing
- Landing page explaining the app

### Track Everything

Use [click analytics](https://linklyhq.com/support/click-tracking) to understand:
- How many clicks come from mobile vs. desktop
- iOS vs. Android split
- Which campaigns drive the most app engagement

### Use UTM Parameters

Add [UTM tags](https://linklyhq.com/support/google-analytics-utm-tag-builder) to track which marketing channels drive app installs:

`https://linkly.link/app?utm_source=instagram&utm_campaign=summer_launch`

This data helps you allocate marketing budget to the most effective channels.

### Test Across Devices

Before launching campaigns, test your deep links on:
- iPhone with app installed
- iPhone without app installed
- Android with app installed
- Android without app installed
- Desktop/laptop

Ensure each scenario provides a sensible experience.

## Common Deep Linking Scenarios

### Promoting Your App

Create a single link for all marketing:

- Social media bio
- Email signatures
- Podcast mentions
- QR codes on physical materials

The link automatically routes each user to the correct app store.

### Sharing In-App Content

Allow users to share specific content (articles, products, profiles) with links that:

1. Open directly in the app for users who have it
2. Show the content on the web for users who don't
3. Prompt app download for a better experience

### Retargeting Campaigns

Add [retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels) to your app promotion links. Users who clicked but didn't install can be retargeted with ads reminding them to download.

### QR Codes for App Downloads

Create [QR codes](https://linklyhq.com/support/create-qr-codes) that link to your smart app redirect. When scanned:

- iPhone users go to App Store
- Android users go to Play Store
- The QR code on print materials works for everyone

## Deep Linking vs. Regular App Store Links

| Approach | Pros | Cons |
|----------|------|------|
| Direct App Store link | Simple | Only works for one platform |
| Two links (iOS + Android) | Platform-specific | Confusing, two links to manage |
| Smart redirect link | One link for all platforms | Slight redirect delay |
| True deep links (with app config) | Opens directly in app | Requires app development |

For marketers and teams without app development resources, smart redirect links offer the best balance of simplicity and user experience. If you're building your app on a no-code platform like [Fliplet](https://fliplet.com), you can combine Fliplet's built-in deep linking capabilities with Linkly's smart redirects for a complete app promotion workflow.

## Measuring Deep Link Performance

Track these metrics to evaluate your deep linking strategy:

**Click volume:** Total clicks on your app promotion links

**Device breakdown:** iOS vs. Android vs. Desktop split

**Conversion rate:** Clicks to installs (track via app store analytics)

**Post-install engagement:** Are users from deep links more engaged? (track in your app analytics)

Linkly provides the first two metrics automatically. Combine with app store analytics and in-app tracking for the full picture.

## Conclusion

Deep linking creates a smooth path from marketing to in-app engagement. Whether you're using true deep links configured in your app or smart redirects that route users to the right app store, eliminating friction in the mobile experience drives better results.

For marketers without app development access, device-aware redirect links offer an easy way to improve the mobile journey without touching code.

**Ready to optimize your app promotion links?** [Get started with Linkly](https://linklyhq.com) and create smart redirects that route users to the right destination on any device.

---

# Bitly Enterprise Pricing in 2026 (Real Numbers, What You Actually Pay)

> Bitly Enterprise starts around $10,000/year, but real cost depends on links, clicks, and seats. See the latest 2026 Bitly Enterprise tiers and what's included.

Source: https://linklyhq.com/blog/bitly-enterprise-pricing

# Bitly Enterprise Pricing (2026)

[Bitly](https://bitly.com/pages/pricing) is the world's most well known URL shortener. Its pricing has changed significantly over the past few years, most notably with the introduction of **interstitial ads on free-plan links** in early 2025.

Bitly now offers five tiers - Free, Core, Growth, Premium, and Enterprise - each with different limits on links, QR codes, and data retention.

Below is a full breakdown of every Bitly plan in 2026 and how they compare to alternatives like [Linkly](https://linklyhq.com/).

## Bitly pricing plans (2026)

![Bitly pricing plans showing Free, Core, Growth and Premium tiers](https://linklyhq.com/img/bitly-pricing-2026.png)

### Free - $0/month
* 5 links per month
* 2 QR codes per month
* Unlimited clicks
* **Interstitial ads shown on every link**
* No custom domains or branded links
* No click data history

The free plan includes interstitial ads on links and a 5-link monthly limit. Paid plans remove the ads.

### Core - $10/month (annual billing only)
* 100 links per month
* 5 QR codes per month
* 30 days of click data
* No ads on links
* No custom domains

The Core plan removes the ads and raises the link limit to 100. It includes 30 days of click data but no custom domains.

### Growth - $29/month (annual) or $35/month (monthly)
* 500 links per month
* 10 QR codes per month
* 1 custom domain included
* 4 months of click data
* Bulk link creation (up to 100 per upload)
* UTM builder

Growth is the first tier with a custom domain and branded links. It includes 500 links per month and 4 months of click data.

### Premium - $199/month (annual) or $300/month (monthly)
* 3,000 links per month
* 200 QR codes per month
* 1 year of click data
* City-level and device-type analytics
* Mobile deep linking
* Bulk link creation (up to 3,000 per upload)

The Premium plan adds city-level analytics, device breakdowns, mobile deep linking, and a full year of click data history.

### Enterprise - custom pricing (~$10,000+/year)
* Unlimited links and QR codes
* Multiple custom domains
* 2 years of click data
* SSO (SAML) and advanced permissions
* Dedicated Customer Success Manager
* 99.9% SLA

Bitly Enterprise pricing is not published. You need to contact their sales team for a quote. Based on available information, expect to pay **around $10,000 per year or more**, scaling with usage and the number of custom domains.

## What Bitly Enterprise includes

For roughly $10,000/year, Bitly Enterprise gives you unlimited links, multiple branded domains, SSO, a dedicated account manager, and a 99.9% SLA. It's a solid offering for large organisations that need scale and compliance.

Bitly focuses on core link shortening, QR codes, and analytics. If you also need features like [retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels), [link rotation](https://linklyhq.com/support/link-rotator), [link cloaking](https://linklyhq.com/support/link-cloaking), [device/location-based redirects](https://linklyhq.com/features/device-redirect), or [click fraud protection](https://linklyhq.com/support/robot-clicks/), those are areas where Linkly can help.

## How Linkly compares

[Linkly](https://linklyhq.com/) includes custom domains, retargeting pixels, link rotation, and unlimited users. You only pay based on click volume, not artificial feature gates.

| | **Bitly Growth ($29/mo)** | **Bitly Enterprise (~$10k/yr)** | **Linkly (from free)** |
|---|---|---|---|
| **Links** | 500/month | Unlimited | Unlimited |
| **Custom domains** | 1 | Multiple | Unlimited |
| **Users** | Limited | Multi-team | Unlimited |
| **Click data retention** | 4 months | 2 years | Unlimited |
| **Retargeting pixels** | No | No | Yes |
| **Link rotation** | No | No | Yes |
| **Link cloaking** | No | No | Yes |
| **Device/geo targeting** | No | No | Yes |
| **Click fraud filtering** | No | No | Yes |
| **UTM builder** | Yes | Yes | Yes |
| **Ads on links** | No | No | No |

Linkly starts free. Paid plans begin when you exceed 500 clicks per month, and even the highest tiers cost a fraction of Bitly Enterprise.

## Migrating from Bitly to Linkly

If you're already on Bitly, Linkly has a [Bitly import tool](https://linklyhq.com/support/bitly-import-links) that brings across your existing links. You can also contact us and we'll handle the migration for you.

All your existing Bitly short links will continue to work - the import simply recreates them in Linkly so you can manage, track, and extend them with features Bitly doesn't offer.

Ready to switch? [Create tracking links](https://linklyhq.com/create-tracking-links) with Linkly today.

---

# Rebrandly Pricing (2026)

> A full breakdown of Rebrandly's 2026 pricing across all plans - Free, Essentials, Professional, Growth and Enterprise. See what each tier includes and how Rebrandly compares to alternatives like Linkly.

Source: https://linklyhq.com/blog/rebrandly-pricing

# Rebrandly Pricing (2026)

[Rebrandly](https://www.rebrandly.com/pricing) is one of the more established branded link shorteners on the market. It lets you replace generic short URLs with links on your own domain - useful for marketing, social media, and brand consistency.

Rebrandly restructured its pricing in March 2025, replacing the old plan names (Starter, Pro, Premium) with a new five-tier system.

Below is a full breakdown of every Rebrandly plan in 2026 and how they compare to alternatives like [Linkly](https://linklyhq.com/).

## Rebrandly pricing plans (2026)

![Rebrandly pricing plans showing Essentials, Professional, Growth and Enterprise tiers](https://linklyhq.com/img/rebrandly-pricing-2026.png)

### Free - $0/month
* 10 branded links per month
* 10 QR codes per month
* 1 custom domain
* Unlimited clicks
* Watermarked QR codes
* No link destination editing
* No advanced analytics

Rebrandly's free plan includes a custom domain, which is more generous than some competitors. However, QR codes are watermarked and you can't edit link destinations after creation.

### Essentials - $14/month or $9/month (annual)
* 250 branded links per month
* 250 QR codes per month
* 2 custom domains
* 10 link destination edits per month
* Audience data on 10,000 clicks per month
* No watermarks on QR codes

The Essentials plan is Rebrandly's entry-level paid tier. It removes QR code watermarks and adds basic audience data. Password-protected links, link expiration, and traffic routing are available on higher tiers.

### Professional - $39/month or $27/month (annual)
* 1,500 branded links per month
* 1,500 QR codes per month
* 3 custom domains
* 50 link destination edits per month
* Advanced analytics on 25,000 clicks per month
* 50 password-protected links
* 2 workspaces, 2 teammates
* Traffic routing and link expiration

This is the first tier with collaboration features, password protection, and traffic routing. It's Rebrandly's mid-range offering and includes 3 custom domains and 2 teammates.

### Growth - $119/month or $83/month (annual)
* 3,500 branded links per month
* 3,500 QR codes per month
* 10 custom domains
* 150 link destination edits per month
* Advanced analytics on 150,000 clicks per month
* 150 password-protected links
* 5 workspaces, 5 teammates
* Mobile deep linking
* Advanced role permissions

The Growth plan adds mobile deep linking and advanced role permissions. It's Rebrandly's top self-serve tier before Enterprise.

### Enterprise - custom pricing
* Unlimited branded links and QR codes
* Unlimited custom domains
* Unlimited workspaces and teammates
* High-volume API access (up to 100K links/second)
* SSO (SAML) and audit logs
* 99.99% uptime SLA
* SOC 2 Type II, GDPR, HIPAA compliance
* Dedicated Customer Success Manager

Like most enterprise tiers, pricing is not published - you'll need to contact their sales team.

## How Linkly compares

[Linkly](https://linklyhq.com/) takes a different approach. You only pay based on click volume, not feature access.

| | **Rebrandly Professional ($27-39/mo)** | **Rebrandly Growth ($83-119/mo)** | **Linkly (from free)** |
|---|---|---|---|
| **Links** | 1,500/month | 3,500/month | Unlimited |
| **Custom domains** | 3 | 10 | Unlimited |
| **Users** | 2 | 5 | Unlimited |
| **Click data retention** | Limited | Limited | Unlimited |
| **Retargeting pixels** | Limited | Limited | Yes |
| **Link rotation** | No | No | Yes |
| **Link cloaking** | No | No | Yes |
| **Device/geo targeting** | Traffic routing | Traffic routing | Yes |
| **Click fraud filtering** | No | No | Yes |
| **Password-protected links** | 50 | 150 | Unlimited |
| **UTM builder** | Yes | Yes | Yes |
| **Mobile deep linking** | No | Yes | No |

Linkly starts free with 500 clicks per month included. Paid plans scale with your click volume, and even the highest tiers cost a fraction of Rebrandly Growth.

## Migrating from Rebrandly to Linkly

Switching is straightforward. Add your custom domain to Linkly by updating your DNS CNAME record, then recreate your links in Linkly's dashboard. Since you keep the same domain, your branded links maintain the same look and feel.

Linkly includes features that Rebrandly charges extra for - [retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels), [link rotation](https://linklyhq.com/support/link-rotator), [link cloaking](https://linklyhq.com/support/link-cloaking), [click fraud protection](https://linklyhq.com/support/robot-clicks/), and [device/location-based redirects](https://linklyhq.com/features/device-redirect) - all from the free plan.

Ready to switch? [Create tracking links](https://linklyhq.com/create-tracking-links) with Linkly today.

---

# How to Use Expiring Links for Flash Sales and Limited Offers

> Learn how to create expiring links for flash sales, limited-time offers, and exclusive content. Drive urgency and protect time-sensitive promotions.

Source: https://linklyhq.com/blog/expiring-links-flash-sales

# How to Use Expiring Links for Flash Sales and Limited Offers

Nothing drives action like a deadline. Expiring links add real urgency to your promotions by automatically disabling access after a set time or date. No more "I'll check it out later" turning into "I forgot about it."

In this guide, you'll learn how to create expiring links and use them effectively for flash sales, limited-time content, and exclusive offers.

## What Are Expiring Links?

An expiring link (also called a temporary URL or time-limited link) works normally until a specified date/time, then stops redirecting to the destination. After expiration, visitors see a custom message or are redirected elsewhere.

This is different from a regular link that stays active forever. With [expiring links](https://linklyhq.com/support/create-expiring-links), you control exactly when access ends.

## Why Use Expiring Links?

**Create genuine urgency:** When customers know a link will stop working, they're motivated to act now rather than procrastinate.

**Protect time-sensitive content:** Ensure early access, preview links, or pre-sale URLs can't be used after the promotion ends.

**Simplify campaign management:** No need to manually disable links after a sale ends. Set the expiration upfront and forget about it.

**Prevent link sharing abuse:** Limit the window for unauthorized sharing of exclusive content.

## How to Create an Expiring Link

Setting up a time-limited link in Linkly takes under a minute:

1. Log into your [Linkly dashboard](https://app.linklyhq.com)
2. Click **Create Link** and enter your destination URL
3. In the **Link Expiration** section, set your expiration date and time
4. Choose what happens after expiration:
   - Show a custom message ("This offer has ended")
   - Redirect to a different URL (your main site, a waitlist page, etc.)

5. Save your link

For detailed instructions, see our [expiring links guide](https://linklyhq.com/support/create-expiring-links).

![Linkly link expiration settings showing expiry date, click limit, and expiry destination fields](https://linklyhq.com/img/linkly-link-expiration.png)

## Use Cases for Expiring Links

### Flash Sales

Create urgency for 24-hour or weekend sales:

- Share the expiring link across email, social media, and ads
- Customers know the link stops working when the sale ends
- After expiration, redirect to your regular-priced page or a "sale ended" message

**Pro tip:** Display the expiration time in your marketing ("Link expires Sunday at midnight!") to reinforce urgency.

### Early Access and Pre-Sales

Give VIP customers or email subscribers exclusive early access:

- Send an expiring link 24-48 hours before public launch
- The link stops working when general access begins
- This rewards loyalty and drives email signups

### Limited-Time Content

Share preview content, beta access, or exclusive downloads:

- Webinar replays available for 7 days
- Free chapter downloads during launch week
- Exclusive podcast episodes for patrons

### Event-Based Promotions

Align link expiration with real-world events:

- Conference discount codes that expire when the event starts
- Holiday promotions that end at midnight
- Product launch pricing that increases after launch week

### Coupon and Discount Distribution

Prevent coupon codes from circulating indefinitely:

- Create expiring links to coupon-applied checkout pages
- Links expire when the promotion ends
- No need to manually deactivate codes

## Expiring Links vs. Other Urgency Tactics

| Tactic | How It Works | Limitation |
|--------|--------------|------------|
| Countdown timers | Visual urgency on page | Can be ignored, link still works |
| "Limited quantity" | Suggests scarcity | Requires inventory management |
| Expiring links | Link literally stops working | True deadline, can't be bypassed |
| Manual link removal | Delete link after promotion | Easy to forget, extra work |

Expiring links provide genuine, automated urgency that can't be circumvented by ignoring countdown timers or hoping for restocks.

## Best Practices for Expiring Links

### Be Transparent About Expiration

Tell your audience when the link expires. This builds trust and creates urgency:
- "Get 30% off - link expires Friday at midnight EST"
- "Early access ends in 48 hours"

### Choose Appropriate Expiration Windows

| Promotion Type | Suggested Window |
|----------------|------------------|
| Flash sale | 24-72 hours |
| Early access | 24-48 hours |
| Webinar replay | 7-14 days |
| Seasonal promotion | 1-2 weeks |
| Beta/preview access | 1-4 weeks |

Too short, and people miss it. Too long, and urgency disappears.

### Set a Helpful Post-Expiration Destination

Don't leave expired-link visitors with a dead end. Redirect them to:
- A "this offer has ended" page with alternatives
- An email signup to catch the next sale
- Your main product page at regular pricing
- A waitlist for future access

### Combine with Other Linkly Features

**[UTM parameters](https://linklyhq.com/support/google-analytics-utm-tag-builder):** Track which channels drive the most conversions during your limited-time window.

**[Retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels):** Capture everyone who clicked, even if they didn't convert. Retarget them with "last chance" messaging as expiration approaches.

**[Click analytics](https://linklyhq.com/support/click-tracking):** Monitor real-time clicks to gauge promotion performance and adjust your marketing push if needed.

**[Geo-targeting](https://linklyhq.com/support/geo-redirect):** Run region-specific flash sales with different expiration times per timezone.

### Test Your Links Before Launching

Always verify:
- The link works before the expiration time
- The correct post-expiration behavior triggers
- The timezone is set correctly

## Advanced: Click-Based Expiration

Some scenarios call for limiting total clicks rather than time:

- "First 100 customers get 50% off"
- "Limited to 500 downloads"

While Linkly focuses on time-based expiration, you can monitor click counts in your analytics and manually disable the link when you hit your limit. For fully automated click limits, consider combining Linkly with [Zapier](https://linklyhq.com/support/zapier-integration) to trigger an action when click thresholds are reached.

## Example Campaign: Product Launch Flash Sale

Here's how an e-commerce brand might use expiring links for a product launch:

**Day 1-2 (Pre-launch):**
- Send expiring link to email subscribers for 48-hour early access
- Link expires when public launch begins

**Day 3-5 (Launch):**
- Create new expiring link for launch-week 20% discount
- Share across all channels with clear "ends Sunday" messaging

**Day 6+ (Post-launch):**
- Links redirect to full-price product page
- Visitors see "launch sale ended" message
- Capture emails for next promotion

## Tracking Expiring Link Performance

Your Linkly analytics show:

- Total clicks during the active window
- Click patterns over time (useful for optimizing future sale timing)
- Traffic sources and geographic distribution
- Device breakdown

After the campaign, analyze what worked:
- Did clicks spike as expiration approached?
- Which channels drove the most traffic?
- What was the conversion rate compared to non-expiring campaigns?

## Conclusion

Expiring links transform artificial urgency into real deadlines. When a link genuinely stops working, your audience has to decide now, not later. Used strategically for flash sales, early access, and limited-time content, expiring links can significantly boost conversion rates and campaign effectiveness.

**Ready to create urgency that converts?** [Get started with Linkly](https://linklyhq.com) and set up expiring links for your next promotion in less than a minute.

---

# QR Code Analytics: What Metrics Matter and How to Improve Scan Rates

> Learn which QR code analytics metrics matter most and how to use scan data to improve your campaigns. Practical tips for better QR code performance.

Source: https://linklyhq.com/blog/qr-code-analytics-guide

# QR Code Analytics: What Metrics Matter and How to Improve Scan Rates

You've created QR codes for your marketing materials, but how do you know if they're working? QR code analytics reveal exactly how people interact with your codes, helping you optimize placement, design, and calls to action.

In this guide, we'll cover the key metrics to track and actionable ways to improve your QR code performance.

## Why QR Code Analytics Matter

Without analytics, QR codes are a black box. You print them, hope people scan them, and have no idea what happens. That's a problem because:

- You can't measure ROI on print campaigns
- You don't know which placements work best
- You can't optimize based on real data
- You're guessing instead of making informed decisions

[Dynamic QR codes](https://linklyhq.com/support/create-qr-codes) solve this by routing through a tracking URL that captures scan data before redirecting to your destination.

## Key QR Code Metrics to Track

### Total Scans

The most basic metric: how many times was your QR code scanned? This tells you overall engagement and helps you compare different QR code placements.

**What to watch for:**
- Sudden drops (code damaged or removed?)
- Spikes (successful placement or promotion?)
- Trends over time (seasonal patterns?)

### Unique Scans vs. Total Scans

Total scans count every scan, including the same person scanning multiple times. Unique scans estimate individual users based on IP and device fingerprinting.

A high ratio of total to unique scans might indicate:
- Users scanning multiple times because the link didn't load
- Repeat engagement (good for loyalty programs)
- The same QR code being shared digitally (screenshot)

### Scan Location

[Geographic data](https://linklyhq.com/support/click-tracking) shows where scans are coming from, down to city level. This is especially valuable for:

- **Multi-location businesses:** Compare performance across stores or regions
- **Event marketing:** Verify scans came from event attendees, not online shares
- **Out-of-home advertising:** Measure which billboard or poster locations perform best

### Device Type

Understanding whether scans come from iOS or Android helps you:

- Optimize landing pages for the dominant platform
- Set up [device-specific redirects](https://linklyhq.com/support/creating-location-redirects) if needed
- Identify technical issues (if one platform has higher bounce rates)

### Time of Scan

When are people scanning your codes? This data helps you:

- Schedule staff or support during peak times
- Time follow-up campaigns appropriately
- Understand user behavior patterns

A restaurant QR code might see peaks at lunch and dinner. A product packaging QR code might spike on weekends when people have time to explore.

### Referrer Data

While most QR scans show as "direct" (no referrer), this field can reveal when your QR code image is being shared online rather than scanned from print materials.

## How to Access QR Code Analytics

In Linkly, every QR code is linked to a tracked URL. To view analytics:

1. Go to your [Linkly dashboard](https://app.linklyhq.com)
2. Find the link associated with your QR code
3. Click to view detailed analytics

You can also [export data as CSV](https://linklyhq.com/support/export-data-as-csv) for deeper analysis or integrate with your analytics tools via the [API](https://linklyhq.com/support/api).

![Linkly analytics dashboard showing click tracking chart with total clicks and trend comparison](https://linklyhq.com/img/linkly-analytics-dashboard.png)

![Linkly analytics country breakdown showing clicks by country with percentage bars](https://linklyhq.com/img/linkly-analytics-countries.png)

For a full overview, see our [QR code analytics documentation](https://linklyhq.com/support/qr-code-analytics).

## Benchmarks: What's a Good Scan Rate?

Scan rates vary wildly based on context, but here are rough benchmarks:

| Placement | Typical Scan Rate |
|-----------|------------------|
| Product packaging | 1-5% of customers |
| Restaurant table tents | 10-30% of diners |
| Event badges/materials | 5-15% of attendees |
| Print ads (magazines) | 0.5-2% of readers |
| Billboards/posters | 0.1-1% of impressions |
| Direct mail | 2-5% of recipients |

Your actual results depend on the value proposition, call to action, and audience tech-savviness.

## 10 Ways to Improve QR Code Scan Rates

### 1. Add a Clear Call to Action

Never let a QR code stand alone. Tell people what they'll get:
- "Scan for 20% off"
- "Scan for the full menu"
- "Scan to watch the video"

Vague CTAs like "Scan me" dramatically underperform.

### 2. Size Appropriately

QR codes need to be large enough to scan from a reasonable distance. Minimum sizes:
- Table tent: 1 inch (2.5 cm)
- Poster viewed from 3 feet: 2+ inches
- Billboard: Calculate based on viewing distance

The formula: QR code size should be at least 1/10th of the scanning distance.

### 3. Ensure Adequate Contrast

The classic black-on-white provides the best scannability. If using brand colors, maintain high contrast between the QR modules and background. Test on multiple devices before printing.

### 4. Add Your Logo

A [branded QR code with your logo](https://linklyhq.com/support/qr-code-logo) looks more professional and trustworthy. Linkly's QR generator lets you add a centered logo while maintaining scannability through [error correction](https://linklyhq.com/blog/qr-code-error-correction).

### 5. Use Dynamic Codes

[Dynamic QR codes](https://linklyhq.com/features/qr-code-generator) let you update the destination URL without reprinting. This means you can:
- Fix broken links
- Update seasonal promotions
- A/B test different landing pages
- Redirect to fresh content

### 6. Optimize the Landing Page

A QR code is only as good as where it leads. Ensure your destination is:
- Mobile-optimized (most scans come from phones)
- Fast-loading
- Relevant to the promised content
- Easy to navigate

### 7. Place at Eye Level and Accessible Locations

QR codes placed too high, too low, or in awkward positions get fewer scans. Position them where people can easily reach their phone to scan.

### 8. Test Before Printing

Always test your QR codes on multiple devices before mass printing. Check that they scan quickly and lead to the correct destination.

### 9. Track Multiple Placements Separately

If you're placing QR codes in multiple locations, create separate codes for each. This lets you compare performance and identify your best placements.

Use [link tags](https://linklyhq.com/support/link-management) in Linkly to organize QR codes by campaign, location, or material type.

### 10. Combine with Retargeting

Add [retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels) to your QR code links. This way, you can follow up with scanners through digital ads, even if they didn't convert on the first visit.

## Analyzing and Acting on Your Data

Review your QR code analytics regularly:

**Weekly:** Check total scans and any anomalies
**Monthly:** Compare performance across codes and time periods
**Quarterly:** Evaluate which placements to continue, expand, or discontinue

Use insights to inform future campaigns:
- Double down on high-performing placements
- Test new CTAs on underperforming codes
- Reallocate budget from low-scan to high-scan materials

## Conclusion

QR code analytics transform your print and physical marketing from guesswork into a data-driven channel. By tracking the right metrics and continuously optimizing based on scan data, you can significantly improve the ROI of your QR code campaigns.

**Ready to track your QR codes?** [Get started with Linkly](https://linklyhq.com) and create dynamic QR codes with full analytics, custom branding, and the flexibility to update anytime.

---

# Link in Bio vs Custom Short Links: What Creators Should Use in 2026

> Comparing link in bio tools vs custom short links for creators. Learn which approach gives you more control, better analytics, and stronger branding.

Source: https://linklyhq.com/blog/link-in-bio-vs-short-links

# Link in Bio vs Custom Short Links: What Creators Should Use in 2026

If you're a creator, you've probably used a "link in bio" tool like Linktree, Stan Store, or Beacons. These platforms solve a real problem: social platforms give you very limited space for links in your bio, so you need a way to share multiple destinations.

But link-in-bio tools aren't the only solution. Custom short links offer an alternative approach with different trade-offs. In this guide, we'll compare both options so you can choose what's right for your creator business.

## What Are Link-in-Bio Tools?

Link-in-bio platforms create a simple landing page that hosts multiple links. You add this page URL to your Instagram, TikTok, or Twitter bio, and visitors can click through to your various destinations: YouTube channel, merch store, newsletter signup, latest video, and so on.

**Popular link-in-bio tools:**
- Linktree
- Stan Store
- Beacons
- Bio.link
- Later

These tools typically offer templates, customization options, and basic analytics.

## What Are Custom Short Links?

Custom short links (also called branded links or [vanity URLs](https://linklyhq.com/support/vanity-url)) are shortened URLs that use your own domain. Instead of sharing `linktr.ee/yourname`, you'd share links like `yourbrand.link/merch` or `go.yourname.com/youtube`.

With a [link management platform](https://linklyhq.com/support/link-management) like Linkly, you can create unlimited short links, each pointing to a different destination, with detailed tracking on every click.

## Comparing the Two Approaches

| Feature | Link-in-Bio Tools | Custom Short Links |
|---------|-------------------|-------------------|
| Branding | Their domain (linktr.ee/you) | Your domain (you.link/page) |
| Number of links | Limited page | Unlimited individual links |
| Analytics | Basic (clicks) | Advanced (location, device, referrer) |
| Retargeting | Usually no | Yes, with [pixels](https://linklyhq.com/support/retargeting-tracking-pixels) |
| Link editing | Yes | Yes |
| Monetization features | Some offer tips, paid content | Through your own setup |
| Price | Free tiers, $5-20/mo for pro | Free tiers, similar pro pricing |

## When Link-in-Bio Tools Make Sense

**You need one central hub.** If your audience primarily comes from one platform (like Instagram) and you want a single page showing everything you offer, a link-in-bio tool provides this out of the box.

**You want built-in monetization.** Some platforms like Stan Store integrate payments, tips, and digital product sales directly into the page.

**You're just starting out.** If you have a small audience and limited technical needs, a simple Linktree gets you running quickly.

## When Custom Short Links Are Better

**You want full control over branding.** Using your own domain builds brand recognition and trust. A link like `sarahjones.co/shop` looks more professional than `linktr.ee/sarahjones`.

**You share links across multiple channels.** If you're on TikTok, YouTube, podcasts, email, and more, individual tracked links for each channel tell you exactly where your traffic comes from.

**You need advanced analytics.** Linkly shows you [detailed click data](https://linklyhq.com/support/click-tracking) including location, device type, browser, referrer, and timestamps. This helps you understand your audience and optimize your content.

**You want to retarget clickers.** Add [Meta Pixels, Google Ads tags, or TikTok pixels](https://linklyhq.com/support/retargeting-tracking-pixels) to your links. Build custom audiences from people who clicked your YouTube link, then retarget them with ads for your course launch.

**You're running campaigns or affiliate programs.** Custom links with [UTM parameters](https://linklyhq.com/support/google-analytics-utm-tag-builder) integrate cleanly with Google Analytics, giving you campaign-level attribution.

## A Hybrid Approach: Best of Both Worlds

Many successful creators use both:

1. **Link-in-bio for their main bio link** - A central hub for new followers exploring their content
2. **Custom short links for everything else** - Individual tracked links in video descriptions, email signatures, podcast show notes, and Stories/Reels

This way, you get the convenience of a link page while maintaining tracking and branding on your high-value distribution channels.

## Setting Up Custom Short Links as a Creator

Here's how to get started with branded links:

### Step 1: Choose a Domain

You can use a subdomain of your existing website (go.yoursite.com) or register a short domain specifically for links (.link, .co, and .io domains work well). Linkly supports [custom domains](https://linklyhq.com/support/custom-domain) on all plans.

### Step 2: Create Links for Each Destination

Set up individual links for:
- Your latest video/content
- Your merch store
- Your email signup
- Your main social profiles
- Specific products or affiliate offers

Use descriptive slugs: `/youtube`, `/merch`, `/newsletter`, `/latest`

### Step 3: Track Performance

Linkly's analytics show you which links get clicked, when, and by whom. Over time, you'll learn:
- Which platforms drive the most traffic
- What content resonates with your audience
- Which products or offers get the most interest

### Step 4: Add Retargeting (Optional)

If you run ads, add your [Meta Pixel](https://linklyhq.com/support/add-facebook-pixel-to-a-link) or other tracking pixels. Every link click builds your retargeting audience, which you can use for future promotions.

## Real Creator Example

A fitness creator with 500K TikTok followers switched from Linktree to custom short links:

**Before:** One Linktree link in bio. Basic analytics showing total clicks.

**After:**
- `fit.co/tiktok` in TikTok bio
- `fit.co/youtube` in YouTube descriptions
- `fit.co/app` in podcast show notes
- `fit.co/program` in email campaigns

**Results:** She discovered that YouTube drove 3x more conversions to her training program than TikTok, despite TikTok having more clicks. This insight shifted her content strategy and doubled program sales.

## Custom Short Links for Creator Needs

Linkly offers features that solve specific creator challenges:

**[Dynamic QR codes](https://linklyhq.com/support/create-qr-codes):** Create branded QR codes for merch packaging, event booths, or printed materials. Update the destination anytime without reprinting.

**[Geo redirects](https://linklyhq.com/support/geo-redirect):** Send international fans to localized storefronts or regional affiliate links.

**[Expiring links](https://linklyhq.com/support/create-expiring-links):** Create urgency for limited-time offers or early access content.

**[Link rotators](https://linklyhq.com/support/link-rotator):** A/B test different landing pages to optimize conversion rates.

**[Social previews](https://linklyhq.com/support/custom-social-previews):** Control how your links appear when shared, with custom titles, descriptions, and images.

**[Open in app](https://linklyhq.com/support/open-in-app):** Make your links open straight in the destination's native app — Amazon, YouTube, Spotify and around 20 more — even when someone taps them from inside the TikTok or Instagram in-app browser, with an automatic fallback to the app store or website. A great fit for the link in your bio.

## Conclusion

Link-in-bio tools work fine for basic needs, but creators serious about understanding and growing their audience benefit from the control and analytics that custom short links provide. The best approach often combines both: a link page for discovery, and branded tracked links for your key content and offers.

**Ready to level up your link strategy?** [Get started with Linkly](https://linklyhq.com) and create branded short links with advanced analytics, retargeting pixels, and full control over your online presence.

---

# Geo-Targeting Links: How to Redirect Users by Country or Region

> Learn how to create geo-targeting links that redirect users to different URLs based on their country, region, or city. Perfect for international campaigns.

Source: https://linklyhq.com/blog/geo-targeting-links

# Geo-Targeting Links: How to Redirect Users by Country or Region

Running international campaigns? A single link that sends everyone to the same page wastes opportunities. Geo-targeting links automatically redirect users to different destinations based on their location, ensuring every visitor sees the most relevant content.

In this guide, you'll learn how geo-targeting links work and how to set them up for your campaigns.

## What Are Geo-Targeting Links?

A geo-targeting link (also called a geo redirect or location-based redirect) detects a visitor's location and sends them to a URL specific to their country, region, or city. Instead of managing multiple links for different markets, you use one smart link that handles the routing automatically.

For example, a single link could redirect:
- US visitors to yoursite.com/us
- UK visitors to yoursite.com/uk
- German visitors to yoursite.de
- Everyone else to yoursite.com/international

## Why Use Geo-Targeting Links?

**Localized landing pages:** Show visitors content in their language with local pricing, shipping info, and payment options.

**App store routing:** Send iOS users to the App Store and Android users to Google Play, with the correct regional store for their country.

**Compliance and licensing:** Some content or products can only be shown in specific regions due to licensing restrictions or regulations.

**Regional promotions:** Run country-specific offers without creating separate campaigns for each market.

**Reduced bounce rates:** Users who land on relevant, localized content are more likely to engage and convert.

## How to Create a Geo-Targeting Link

Setting up location-based redirects in Linkly takes just a few steps:

### Step 1: Create Your Base Link

1. Log into [Linkly](https://app.linklyhq.com)
2. Click **Create Link**
3. Enter your default destination URL (the fallback for unmatched locations)
4. Customize your short URL or use a [custom domain](https://linklyhq.com/support/custom-domain)

### Step 2: Add Location Rules

1. In the link editor, find the **Geo Redirects** section
2. Click **Add Rule**
3. Select a country (or multiple countries)
4. Enter the destination URL for that location
5. Repeat for each location you want to target

For detailed setup instructions, see our [geo redirect guide](https://linklyhq.com/support/geo-redirect) and [location redirects documentation](https://linklyhq.com/support/creating-location-redirects).

### Step 3: Set Your Default Destination

The default URL catches all visitors who don't match your rules. This might be:
- Your main international site
- An English-language version
- A page asking users to select their region

## Geo-Targeting Options

Linkly supports multiple levels of location targeting:

| Level | Example | Use Case |
|-------|---------|----------|
| Country | United States, Germany, Japan | Language/currency localization |
| Region/State | California, Bavaria, Ontario | Regional compliance or offers |
| City | New York, London, Sydney | Hyper-local campaigns |

You can also combine geo-targeting with [device targeting](https://linklyhq.com/support/creating-location-redirects) to create rules like "US + iPhone = App Store US" or "UK + Android = Play Store UK."

## Real-World Use Cases

### International E-commerce

An online retailer uses one link in their global Instagram bio:
- US visitors go to the .com store with USD pricing
- EU visitors go to the .eu store with EUR pricing and GDPR-compliant checkout
- Australian visitors go to the .com.au store with local shipping options

### Mobile App Promotion

A SaaS company promoting their mobile app shares one link:
- US iOS users → App Store (US)
- US Android users → Play Store (US)
- UK iOS users → App Store (UK)
- UK Android users → Play Store (UK)

Learn more about [app redirects](https://linklyhq.com/support/app-redirects) in our documentation.

### Affiliate Marketing

An affiliate promoting a product available on multiple regional Amazon stores:
- US clicks → Amazon.com affiliate link
- UK clicks → Amazon.co.uk affiliate link
- German clicks → Amazon.de affiliate link

This maximizes commission potential by keeping users in their local marketplace.

### Content Licensing

A media company with region-locked video content:
- Allowed regions → Video page
- Restricted regions → "Not available in your region" page with alternatives

## Best Practices for Geo-Targeting

**Always set a default destination.** Not all IP addresses can be accurately geolocated. Your fallback should provide a good experience for edge cases.

**Test your rules.** Use a VPN to verify that each country redirects correctly before launching your campaign.

**Consider user experience.** If someone wants to access a different region's site (expats, travelers), provide a way to override the automatic redirect.

**Combine with analytics.** Linkly's [click tracking](https://linklyhq.com/support/click-tracking) shows you exactly which countries are clicking, helping you identify new markets to target.

**Use with UTM parameters.** Add [UTM tags](https://linklyhq.com/support/google-analytics-utm-tag-builder) to your destination URLs to track which geo-segments perform best in Google Analytics.

## Tracking Geo-Targeted Link Performance

Every click on your geo-targeted link is tracked with full analytics:

- **Click volume by country:** See which markets generate the most traffic
- **Device breakdown:** Understand mobile vs. desktop usage by region
- **Conversion tracking:** Connect with [retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels) to measure downstream performance
- **Time-based patterns:** Identify peak hours in different time zones

You can [export this data as CSV](https://linklyhq.com/support/export-data-as-csv) for deeper analysis or integrate with your analytics stack via the [Linkly API](https://linklyhq.com/support/api).

## Geo-Targeting vs. Manual Regional Links

| Approach | Pros | Cons |
|----------|------|------|
| Manual (separate links per region) | Simple setup | Multiple links to manage, harder to share |
| Geo-targeting (one smart link) | Single URL, automatic routing | Requires setup, slight redirect delay |

For most international campaigns, geo-targeting is the clear winner. One link is easier to share, remember, and track.

## Conclusion

Geo-targeting links let you deliver personalized experiences to a global audience without the complexity of managing dozens of regional URLs. Whether you're localizing e-commerce, routing app downloads, or running international campaigns, location-based redirects ensure every visitor lands in the right place.

**Ready to go global with one link?** [Get started with Linkly](https://linklyhq.com) and create geo-targeting links that automatically adapt to your audience's location.

---

# How to Add a Facebook Pixel to Any Link (Step-by-Step Guide)

> Learn how to add a Facebook Pixel to any link for retargeting. Track clicks and build custom audiences without touching your website code.

Source: https://linklyhq.com/blog/add-facebook-pixel-to-link

# How to Add a Facebook Pixel to Any Link (Step-by-Step Guide)

Want to retarget people who click your links, even when you don't control the destination website? Adding a Facebook Pixel to your links lets you build custom audiences from every click, whether you're promoting affiliate products, sharing content, or running campaigns to third-party sites.

In this guide, we'll show you exactly how to add a Facebook Pixel (now called Meta Pixel) to any link using Linkly.

## Why Add a Facebook Pixel to Links?

Normally, you need to install tracking code on a website to use Facebook's retargeting features. But what if you're:

- Promoting affiliate products on Amazon or other marketplaces
- Sharing links to news articles or third-party content
- Running campaigns to landing pages you don't own
- Distributing links across multiple channels

By adding a pixel to your links, you can track and retarget everyone who clicks, regardless of where the link goes. This opens up powerful remarketing opportunities that would otherwise be impossible.

## What You'll Need

Before you start, make sure you have:

1. A Meta Business account with access to Events Manager
2. Your Meta Pixel ID (a 15-16 digit number)
3. A Linkly account ([free plan](https://linklyhq.com/support/free-plan) works fine)

## Step 1: Find Your Meta Pixel ID

If you don't already have a pixel:

1. Go to [Meta Events Manager](https://business.facebook.com/events_manager)
2. Click **Connect Data Sources** and select **Web**
3. Choose **Meta Pixel** and click **Connect**
4. Name your pixel and click **Create Pixel**

Your Pixel ID appears at the top of the Events Manager page. It looks something like `123456789012345`.

## Step 2: Create a Tracking Link in Linkly

1. Log into your [Linkly dashboard](https://app.linklyhq.com)
2. Click **Create Link**
3. Enter your destination URL (the page you want people to land on)
4. Optionally customize your [vanity URL](https://linklyhq.com/support/vanity-url) or use a [custom domain](https://linklyhq.com/support/custom-domain)

## Step 3: Add the Meta Pixel to Your Link

1. In the link editor, scroll to the **Retargeting Pixels** section
2. Click **Add Pixel**
3. Select **Facebook/Meta** from the dropdown
4. Paste your Pixel ID
5. Save your link

That's it. Every time someone clicks your link, Linkly fires the Meta Pixel before redirecting them to the destination. The pixel event is recorded in your Events Manager, and those users are added to your retargeting audiences.

For detailed instructions, see our [retargeting pixels guide](https://linklyhq.com/support/retargeting-tracking-pixels).

## Step 4: Create a Custom Audience in Meta

Now that your pixel is firing, you can build audiences:

1. In Events Manager, go to **Audiences**
2. Click **Create Audience** > **Custom Audience**
3. Select **Website** as the source
4. Choose your pixel and set the criteria (e.g., all visitors in the last 30 days)
5. Name your audience and click **Create Audience**

You can now target these users with Facebook and Instagram ads.

## Supported Pixels and Platforms

Linkly supports retargeting pixels from multiple platforms:

| Platform | Pixel Type |
|----------|------------|
| Meta (Facebook/Instagram) | Meta Pixel |
| Google Ads | Google Ads Tag |
| TikTok | TikTok Pixel |
| LinkedIn | LinkedIn Insight Tag |
| Twitter/X | Twitter Pixel |
| Pinterest | Pinterest Tag |
| Custom | Any JavaScript pixel |

You can add multiple pixels to the same link if you're running campaigns across platforms.

## Best Practices for Link Retargeting

**Segment by campaign:** Create separate links for different campaigns so you can build specific audiences. A link shared on Twitter should be different from one in your email newsletter.

**Use UTM parameters:** Combine pixel tracking with [UTM tags](https://linklyhq.com/support/google-analytics-utm-tag-builder) to see which links drive conversions in Google Analytics.

**Set appropriate lookback windows:** Meta allows audience windows from 1 to 180 days. Shorter windows mean more engaged users; longer windows mean larger audiences.

**Comply with privacy regulations:** Make sure your privacy policy discloses retargeting. For guidance, see our article on [GDPR, CCPA, and retargeting pixels](https://linklyhq.com/blog/gdpr-ccpa-amp-retargeting-pixels).

## Use Cases for Pixel-Enabled Links

**Affiliate marketing:** [Retarget Amazon visitors](https://linklyhq.com/support/retarget-amazon-visitors) who clicked your affiliate links but didn't purchase. Show them reminder ads to complete their purchase.

**Content marketing:** Share blog posts or videos with pixel-enabled links. Retarget engaged readers with offers related to the content they consumed.

**Email campaigns:** Add pixels to links in your newsletters. Build audiences of your most engaged subscribers for lookalike targeting.

**Influencer partnerships:** Give influencers tracked links so you can retarget their audience without needing access to their accounts.

## Tracking Your Results

Linkly provides [detailed click analytics](https://linklyhq.com/support/click-tracking) for every link:

- Total clicks and unique visitors
- Geographic location and city-level data
- Device type and browser
- Referral source
- Click timestamps

Combine this with your Meta Events Manager data to understand the full journey from click to conversion.

## Conclusion

Adding a Facebook Pixel to your links is one of the most effective ways to build retargeting audiences without needing website access. With Linkly, the setup takes less than a minute, and you'll start capturing valuable audience data immediately.

**Ready to start retargeting link clicks?** [Get started with Linkly](https://linklyhq.com) today and add Meta Pixels, Google Ads tags, and more to any link you share.

---

# What is UTM Tracking? A Complete Guide to UTM Parameters

> Learn what UTM tracking is, what UTM stands for, and how to use UTM parameters to track your marketing campaigns in Google Analytics. Includes examples and best practices.

Source: https://linklyhq.com/blog/what-is-utm-tracking

# What is UTM Tracking? A Complete Guide to UTM Parameters

You launched a marketing campaign across email, social media, and paid ads. Traffic is coming in, but you have no idea which channel is actually driving results.

This is the problem UTM tracking solves.

UTM parameters are simple tags you add to URLs that tell Google Analytics exactly where your traffic came from, which campaign drove it, and which specific link was clicked.

In this guide, you'll learn what UTM stands for, how UTM tracking works, and how to use it to measure your marketing ROI.

## What Does UTM Stand For?

UTM stands for **Urchin Tracking Module**.

The name comes from Urchin Software Corporation, a web analytics company that Google acquired in 2005. Urchin's tracking technology became the foundation of Google Analytics, and UTM parameters have been the standard for campaign tracking ever since.

While the name is a bit of tech history trivia, what matters is what UTM parameters do: they let you track exactly where your website traffic comes from.

## What is UTM Tracking?

UTM tracking is a method of adding special parameters to your URLs so analytics tools (like Google Analytics) can identify the source, medium, and campaign associated with each visitor.

**Example of a URL with UTM parameters:**

```
https://yoursite.com/landing-page?utm_source=facebook&utm_medium=social&utm_campaign=summer_sale
```

When someone clicks this link, Google Analytics records:
- **Source:** Facebook
- **Medium:** Social
- **Campaign:** Summer Sale

Without UTM parameters, that same visitor would show up as "direct" or "referral" traffic — you'd have no idea they came from your Facebook campaign.

## The 5 UTM Parameters Explained

There are five standard UTM parameters. The first three are essential; the last two are optional.

| Parameter | Required? | What It Tracks | Example |
|-----------|-----------|----------------|---------|
| `utm_source` | Yes | Where traffic comes from | `facebook`, `google`, `newsletter` |
| `utm_medium` | Yes | The marketing channel type | `email`, `social`, `cpc`, `referral` |
| `utm_campaign` | Yes | The specific campaign name | `summer_sale`, `product_launch`, `black_friday` |
| `utm_term` | No | Paid search keywords | `running+shoes`, `best+crm` |
| `utm_content` | No | Differentiates similar links | `header_link`, `footer_link`, `blue_button` |

### utm_source (Required)

Identifies **where** the traffic originates.

**Examples:**
- `utm_source=google` — Traffic from Google
- `utm_source=facebook` — Traffic from Facebook
- `utm_source=newsletter` — Traffic from your email newsletter
- `utm_source=partner_site` — Traffic from a partner website

### utm_medium (Required)

Identifies the **type of channel** or marketing medium.

**Examples:**
- `utm_medium=email` — Email marketing
- `utm_medium=social` — Social media (organic)
- `utm_medium=cpc` — Cost-per-click paid ads
- `utm_medium=referral` — Referral links
- `utm_medium=affiliate` — Affiliate marketing

### utm_campaign (Required)

Identifies the **specific campaign** or promotion.

**Examples:**
- `utm_campaign=summer_sale_2026` — Summer sale campaign
- `utm_campaign=product_launch` — Product launch campaign
- `utm_campaign=webinar_jan` — January webinar promotion
- `utm_campaign=welcome_series` — Email welcome sequence

### utm_term (Optional)

Primarily used for **paid search keywords**. Helps you track which search terms drove clicks.

**Examples:**
- `utm_term=running+shoes` — Keyword: "running shoes"
- `utm_term=best+project+management+software` — Long-tail keyword

### utm_content (Optional)

Differentiates **similar links** in the same campaign. Useful for A/B testing.

**Examples:**
- `utm_content=header_cta` vs `utm_content=footer_cta` — Which CTA gets more clicks?
- `utm_content=blue_button` vs `utm_content=green_button` — Button color test
- `utm_content=image_ad` vs `utm_content=text_ad` — Ad format comparison

## How to Create UTM Parameters

### Method 1: Google's Campaign URL Builder

Google provides a free tool at [Campaign URL Builder](https://ga-dev-tools.google/campaign-url-builder/).

1. Enter your website URL
2. Fill in source, medium, and campaign
3. Add optional term and content if needed
4. Copy the generated URL

**Limitation:** The URLs it generates are long and ugly, which can hurt click-through rates.

### Method 2: Use Linkly's Built-in UTM Builder

Linkly lets you add UTM parameters and shorten the URL in one step:

1. Create a new link in Linkly
2. Enter your destination URL
3. Fill in the UTM fields (source, medium, campaign)
4. Get a short, branded URL with UTM tracking built in

**Result:** Instead of sharing `yoursite.com/page?utm_source=facebook&utm_medium=social&utm_campaign=summer_sale`, you share `yourbrand.link/summer` — clean, branded, and fully tracked.

Learn more: [Add UTM Tags to Short Links](https://linklyhq.com/support/google-analytics-utm-tag-builder)

### Method 3: Manual URL Building

You can add UTM parameters manually by appending them to any URL:

```
https://yoursite.com/page?utm_source=SOURCE&utm_medium=MEDIUM&utm_campaign=CAMPAIGN
```

**Rules:**
- Start parameters with `?` after the base URL
- Separate multiple parameters with `&`
- Use `+` or `%20` for spaces in values
- Keep everything lowercase for consistency

## UTM Tracking Best Practices

### 1. Use Consistent Naming Conventions

UTM parameters are case-sensitive. `Facebook`, `facebook`, and `FACEBOOK` appear as three different sources in reports.

**Best practice:** Always use lowercase.

| Don't Do This | Do This |
|---------------|---------|
| `utm_source=Facebook` | `utm_source=facebook` |
| `utm_source=EMail` | `utm_source=email` |
| `utm_campaign=Summer Sale` | `utm_campaign=summer_sale` |

### 2. Create a UTM Naming Document

Keep a spreadsheet or document with your standard UTM values so your whole team uses the same conventions:

| Source | Medium | When to Use |
|--------|--------|-------------|
| `facebook` | `social` | Organic Facebook posts |
| `facebook` | `cpc` | Facebook paid ads |
| `newsletter` | `email` | Weekly newsletter |
| `partner_name` | `referral` | Partner referrals |

### 3. Only Use UTMs on External Links

Never add UTM parameters to internal links on your own site. This breaks session tracking and makes your data unreliable.

**Use UTMs for:**
- Email campaigns
- Social media posts
- Paid ads
- Partner/affiliate links
- QR codes
- Offline marketing (print, TV, radio)

**Don't use UTMs for:**
- Navigation links on your site
- Links between pages on your domain

### 4. Keep Campaign Names Descriptive

Future you will thank present you for clear campaign names.

| Bad | Good |
|-----|------|
| `utm_campaign=promo1` | `utm_campaign=spring_sale_2026` |
| `utm_campaign=test` | `utm_campaign=email_subject_test_jan` |
| `utm_campaign=fb` | `utm_campaign=facebook_retargeting_q1` |

### 5. Shorten UTM URLs for Sharing

Long UTM URLs look unprofessional and can hurt click-through rates:

**Before (ugly):**
```
https://yoursite.com/products/new-arrivals?utm_source=instagram&utm_medium=social&utm_campaign=spring_collection_2026&utm_content=bio_link
```

**After (with Linkly):**
```
yourbrand.link/spring
```

The short link contains all the same tracking — it just looks better.

## Where to View UTM Data in Google Analytics

In Google Analytics 4 (GA4):

1. Go to **Reports** → **Acquisition** → **Traffic acquisition**
2. Change the primary dimension to "Session source/medium" or "Session campaign"
3. You'll see traffic broken down by your UTM values

You can also create custom reports to analyze specific campaigns or compare performance across channels.

## Common UTM Tracking Mistakes

### Mistake 1: Inconsistent Naming

`Facebook` vs `facebook` vs `fb` creates fragmented data. Pick one and stick with it.

### Mistake 2: Using UTMs on Internal Links

This resets the session and attributes conversions to internal pages instead of the original source.

### Mistake 3: Forgetting to Track

Running a campaign without UTMs means you can't measure its effectiveness. Always tag external links.

### Mistake 4: Over-Complicating Parameters

You don't need to use every parameter. Source, medium, and campaign cover most use cases.

### Mistake 5: Sharing Ugly URLs

Long UTM strings look suspicious and reduce clicks. Use a link shortener like Linkly to create clean, branded URLs.

## UTM Tracking + Link Shortening: The Best Combination

UTM tracking tells you where traffic comes from. Link shortening makes your URLs shareable and professional.

**Linkly combines both:**

- Add UTM parameters to any link
- Automatically shorten to a branded domain
- Track clicks in Linkly AND see data in Google Analytics
- Update destinations without changing the shared link

**Example workflow:**

1. Create a link in Linkly for your summer sale
2. Set UTM source=`instagram`, medium=`social`, campaign=`summer_sale`
3. Share `yourbrand.link/summer` on Instagram
4. See click data in Linkly dashboard
5. See campaign attribution in Google Analytics

[Get started with Linkly's UTM builder](https://linklyhq.com/support/google-analytics-utm-tag-builder)

## The Bottom Line

UTM tracking answers the question every marketer asks: "Where is my traffic actually coming from?"

By adding simple parameters to your URLs, you can:
- Attribute traffic to specific campaigns
- Compare channel performance
- Measure marketing ROI
- Make data-driven decisions

The key is consistency in naming, using UTMs only on external links, and shortening URLs so they're actually clickable.

**Ready to track your campaigns?** [Try Linkly's free URL shortener](https://linklyhq.com/) with built-in UTM tracking — no credit card required.

## Frequently Asked Questions

### What does UTM stand for?

UTM stands for Urchin Tracking Module. The name comes from Urchin Software Corporation, the web analytics company Google acquired in 2005. Urchin's technology became the foundation of Google Analytics, and UTM parameters have been the standard for campaign tracking ever since.

### What are UTM parameters?

UTM parameters are tags added to URLs that help analytics tools identify where traffic comes from. The five standard parameters are: utm_source (where traffic originates), utm_medium (channel type), utm_campaign (campaign name), utm_term (paid keywords), and utm_content (for A/B testing links).

### Are UTM parameters case-sensitive?

Yes, UTM parameters are case-sensitive. "Facebook" and "facebook" will appear as two different sources in your analytics reports. Best practice is to always use lowercase to maintain consistent data.

### Should I use UTM parameters on internal links?

No. Never add UTM parameters to links between pages on your own website. This breaks session tracking in Google Analytics and attributes conversions incorrectly. Only use UTMs on external links like emails, social posts, and ads.

### How do I shorten URLs with UTM parameters?

Use a link shortener like Linkly that has built-in UTM support. You can add UTM parameters and shorten the URL in one step, turning a long tracked URL into a clean branded link like `yourbrand.link/campaign`. The tracking still works — the URL just looks better.

### Do UTM parameters affect SEO?

UTM parameters don't directly affect SEO rankings. Google treats URLs with different UTM parameters as the same page (they're considered URL parameters, not different content). However, you should avoid using UTM links in contexts where they might be indexed, like permanent website navigation.

---

# What is an Affiliate Link? How They Work & Why They Look Ugly

> Learn what affiliate links are, how they track sales and commissions, why they look so ugly, and how to make them more clickable with link cloaking and branded URLs.

Source: https://linklyhq.com/blog/what-is-an-affiliate-link

# What is an Affiliate Link? How They Work & Why They Look Ugly

You've probably seen links like this:

`https://www.amazon.com/dp/B08N5WRWNW?tag=mysite-20&linkCode=ogi&th=1&psc=1`

Or this:

`https://shareasale.com/r.cfm?b=123456&u=789012&m=54321&urllink=&afftrack=`

These are **affiliate links** — special URLs that track when someone clicks through and makes a purchase, earning the link creator a commission. They're the backbone of a $17 billion industry, but they have one big problem: they look terrible.

Let's break down what affiliate links are, how they work, and how to make them actually clickable.

## What is an Affiliate Link?

An affiliate link is a URL with a unique tracking ID that allows merchants to attribute sales to specific marketing partners. When someone clicks your affiliate link and completes a purchase (or other action), you earn a commission.

**Simple breakdown:**

| Component | What It Does |
|-----------|--------------|
| Base URL | The product or landing page |
| Tracking ID | Your unique identifier (e.g., `tag=mysite-20`) |
| Additional parameters | Click tracking, campaign info, attribution data |

**Example anatomy:**
``` https://amazon.com/dp/B08N5WRWNW?tag=mysite-20&linkCode=ogi └─────────── base URL ───────────┘ └── your ID ──┘ └─ extra ─┘ ```

When a visitor clicks this link, Amazon knows to credit your account if they purchase.

## How Affiliate Links Track Sales

Affiliate tracking relies on three mechanisms:

### 1. Tracking Parameters

The URL itself contains your affiliate ID. When someone arrives at the merchant's site through your link, their system logs which affiliate sent the traffic.

### 2. Cookies

Most programs place a tracking cookie in the visitor's browser. This means if someone clicks your link today but purchases tomorrow, you still get credit.

**Cookie windows vary:**
- Amazon Associates: 24 hours (or 90 days if added to cart)
- ShareASale: Varies by merchant (often 30-60 days)
- ClickBank: 60 days typical
- CJ Affiliate: Set by individual merchants

### 3. Server-Side Tracking

Some programs use server-side tracking (via IP addresses or logged-in accounts) in addition to cookies, improving accuracy as browsers restrict third-party cookies.

## Why Affiliate Links Look So Ugly

Affiliate links are ugly by necessity — they need to carry tracking information. But this creates real problems:

**Trust issues:**
- Users see a wall of random characters and hesitate to click
- Long URLs look like spam or phishing attempts
- Unfamiliar domains trigger suspicion

**Platform problems:**
- Social media may flag or block suspicious-looking links
- Email spam filters may catch them
- Ugly links get fewer clicks (lower CTR)

**Example of the problem:**

| Ugly Affiliate Link | What Users See |
|--------------------|----------------|
| `amazon.com/dp/B08N5W...?tag=xyz-20&linkCode=ogi&th=1` | "Sketchy link, not clicking" |
| `shareasale.com/r.cfm?b=123&u=456&m=789` | "What even is ShareASale?" |
| `go.redirectingat.com/?id=abc&url=...` | "This looks like malware" |

## How to Make Affiliate Links Look Better

The solution is **link cloaking** (also called link masking or link disguising) — replacing ugly affiliate URLs with clean, branded alternatives.

### Before and After Link Cloaking

| Before (Raw Affiliate Link) | After (Cloaked Link) |
|----------------------------|---------------------|
| `amazon.com/dp/B08N5W...?tag=mysite-20` | `mysite.com/recommends/headphones` |
| `shareasale.com/r.cfm?b=123456&u=789` | `gear.co/go/camera` |
| `awin1.com/cread.php?awinaffid=...` | `myblog.com/tools/hosting` |

**Benefits of cloaked affiliate links:**

- **Higher click-through rates** — Branded links get up to 34% more clicks
- **Improved trust** — Readers recognize your domain
- **Easier to share** — `mysite.com/go/tool` is memorable and speakable
- **Better tracking** — You can track clicks before they reach the merchant
- **Easier management** — Update destinations without changing published links

### How to Cloak Affiliate Links with Linkly

Linkly makes affiliate link cloaking simple:

1. **Add your custom domain** — Use your own branded domain for all links
2. **Create a cloaked link** — Paste your affiliate URL, choose a clean slug
3. **Enable link cloaking** — Hide the destination URL from visitors
4. **Track performance** — See clicks, conversions, and geographic data

Learn more: [How to Cloak Affiliate Links](https://linklyhq.com/support/link-cloaking)

## Affiliate Link Best Practices

### 1. Always Disclose

The FTC requires disclosure when you earn commissions. Include clear language like:

> "This post contains affiliate links. If you purchase through these links, I may earn a commission at no extra cost to you."

Place disclosures at the top of posts, near affiliate links, and in your site's disclosure policy.

### 2. Only Promote What You Trust

Your reputation is worth more than any commission. Recommend products you've actually used or thoroughly researched.

### 3. Use Descriptive Slugs

Make your cloaked URLs meaningful:

- Good: `mysite.com/recommends/best-laptop`
- Bad: `mysite.com/go/link1`

### 4. Organize by Category

Structure your affiliate links logically:

- `/recommends/` — Product recommendations
- `/tools/` — Software and services
- `/books/` — Book recommendations

### 5. Track and Optimize

Monitor which links get clicks and conversions. Linkly provides detailed analytics including:

- Click counts and unique visitors
- Geographic data
- Device and browser information
- Referrer sources

See: [Click Tracking and Analytics](https://linklyhq.com/support/click-tracking)

## Common Affiliate Link Mistakes

**Mistake 1: Using raw affiliate links everywhere**
Ugly links reduce clicks and look unprofessional. Always cloak.

**Mistake 2: Not disclosing affiliate relationships**
This violates FTC rules and damages reader trust. Always disclose.

**Mistake 3: Broken links**
Affiliate programs change URLs, products go out of stock. Regularly audit your links.

**Mistake 4: Ignoring mobile users**
Most traffic is mobile. Ensure your affiliate landing pages work on phones.

**Mistake 5: Over-promoting**
Too many affiliate links feel spammy. Focus on genuine recommendations.

## Types of Affiliate Commissions

Different programs pay differently:

| Model | How It Works | Example |
|-------|--------------|---------|
| **Pay-per-sale (PPS)** | Commission on completed purchases | Amazon Associates (1-10%) |
| **Pay-per-lead (PPL)** | Payment for signups or form submissions | Insurance quotes, SaaS trials |
| **Pay-per-click (PPC)** | Payment for each click (rare) | Some ad networks |
| **Recurring commissions** | Ongoing payment for subscription products | SaaS affiliate programs |

## Popular Affiliate Programs

Getting started? Here are some beginner-friendly programs:

- **Amazon Associates** — Huge product selection, trusted brand, low commissions (1-10%)
- **ShareASale** — Thousands of merchants across niches
- **CJ Affiliate** — Large brands, professional interface
- **Impact** — Modern platform, many SaaS companies
- **ClickBank** — Digital products, higher commissions

## The Bottom Line

Affiliate links are how content creators earn money from recommendations. They work by tracking clicks and purchases through unique IDs and cookies.

The problem: raw affiliate links look ugly and untrustworthy.

The solution: cloak your links with a tool like Linkly to create branded, memorable URLs that get more clicks while tracking performance.

**Ready to clean up your affiliate links?**

- [How to Set Up Affiliate Links the Right Way](https://linklyhq.com/blog/how-to-set-up-affiliate-links) — Step-by-step setup guide
- [Link Cloaking Guide](https://linklyhq.com/support/link-cloaking) — Hide ugly affiliate URLs
- [Get started with Linkly's free link shortener](https://linklyhq.com/) — Free plan includes 500 tracked clicks

## Frequently Asked Questions

### What is an affiliate link?

An affiliate link is a special URL containing a unique tracking ID that allows merchants to attribute sales or leads to specific marketing partners. When someone clicks your affiliate link and makes a purchase, you earn a commission.

### How do affiliate links make money?

Affiliate links track when visitors click through to a merchant's site and complete a purchase. The merchant then pays the affiliate a percentage of the sale (typically 1-50% depending on the program and product category). Some programs also pay for leads, signups, or even clicks.

### Are affiliate links safe to click?

Affiliate links from reputable programs (Amazon, ShareASale, etc.) are safe to click. They simply redirect you to the merchant's website while tracking the referral. However, always verify the destination matches what you expect, as scammers sometimes disguise malicious links as affiliate links.

### What is affiliate link cloaking?

Link cloaking replaces ugly affiliate URLs with clean, branded alternatives. Instead of showing `amazon.com/dp/B08N5W...?tag=xyz-20`, you display `yoursite.com/recommends/product`. This improves click-through rates and makes links easier to manage.

### Do I need to disclose affiliate links?

Yes. The FTC requires clear disclosure when you earn commissions from links. Include language like "This post contains affiliate links" near your links and at the top of posts. Failing to disclose can result in legal penalties and damages reader trust.

### How long do affiliate cookies last?

Cookie duration varies by program. Amazon's cookies last 24 hours (or 90 days if the item is added to cart). Other programs range from 7 days to 90+ days. Longer cookie windows give you credit even if the purchase happens days after the initial click.

---

# How to Check if a Link is Safe Before Clicking (6 Methods)

> Learn how to check if a link is safe before clicking. Discover 6 methods to verify URLs, spot phishing attempts, and protect yourself from malicious links and scams.

Source: https://linklyhq.com/blog/how-to-check-if-link-is-safe

# How to Check if a Link is Safe Before Clicking

You received a link in an email, text message, or social media DM. It looks a bit suspicious — maybe it's shortened, maybe the domain looks unfamiliar. Should you click it?

Every day, millions of malicious links are sent via phishing emails, fake social media accounts, and compromised websites. Clicking the wrong link can lead to stolen credentials, malware infections, or financial fraud.

The good news: you can verify almost any link before clicking. Here are 6 methods to check if a link is safe.

## Why You Should Check Links Before Clicking

Cybercriminals use malicious links to:

- **Steal login credentials** through fake login pages (phishing)
- **Install malware** that captures keystrokes or encrypts your files
- **Redirect to scam sites** that trick you into payments or personal info
- **Compromise your accounts** by hijacking sessions or cookies

Short links and unfamiliar domains make this worse — you can't see where you're going until it's too late.

## Method 1: Hover Over the Link (Don't Click)

The simplest check: hover your mouse over a link without clicking. Most browsers display the actual destination URL in the bottom-left corner of the window.

**What to look for:**

- Does the displayed URL match what you expect?
- Is there a domain mismatch? (e.g., the email says "PayPal" but the link goes to `paypa1-secure.com`)
- Are there suspicious subdomains? (e.g., `paypal.malicious-site.com`)

**Limitation:** This doesn't work on mobile devices, and some link shorteners hide the final destination.

## Method 2: Use a URL Scanner Tool

Several free tools scan URLs against databases of known malicious sites:

| Tool | What It Checks |
|------|----------------|
| [Google Safe Browsing](https://transparencyreport.google.com/safe-browsing/search) | Checks against Google's malware and phishing database |
| [VirusTotal](https://www.virustotal.com/gui/) | Scans URL with 70+ security engines |
| [URLVoid](https://www.urlvoid.com/) | Checks domain reputation across multiple blacklists |
| [PhishTank](https://phishtank.org/) | Community-driven phishing URL database |

**How to use:** Copy the suspicious link (right-click → "Copy link address"), paste it into the scanner, and review the results before visiting.

## Method 3: Expand Shortened URLs

Shortened links (bit.ly, tinyurl.com, t.co, etc.) hide the destination. Before clicking, expand them to see where they actually go.

**URL expander tools:**

- [CheckShortURL.com](https://checkshorturl.com/) — Reveals the destination of most short links
- [Unshorten.It](https://unshorten.it/) — Shows full URL chain and safety rating
- [GetLinkInfo.com](https://www.getlinkinfo.com/) — Provides detailed redirect analysis

**Pro tip:** Many legitimate shorteners (including Linkly) let you preview destinations. Add a `+` to the end of bit.ly links (e.g., `bit.ly/abc123+`) to see a preview page.

## Method 4: Check for Red Flags in the URL

Train yourself to spot suspicious URL patterns:

**Domain misspellings:**
- `arnazon.com` instead of `amazon.com`
- `paypa1.com` (number 1 instead of letter l)
- `g00gle.com` (zeros instead of o's)

**Suspicious subdomains:**
- `amazon.malicious-site.com` — The actual domain is `malicious-site.com`, not Amazon
- `secure-login.bank.suspicious.com` — Legitimate banks don't do this

**Missing HTTPS:**
- While HTTPS alone doesn't guarantee safety, legitimate sites handling sensitive data should always use it
- Look for the padlock icon in your browser's address bar

**Unusual TLDs:**
- Be cautious of unfamiliar extensions like `.xyz`, `.top`, `.buzz` on supposedly legitimate business sites

## Method 5: Check the Link's Context

Consider where the link came from:

**Warning signs:**
- Urgency: "Your account will be suspended in 24 hours!"
- Too good to be true: "You've won a $1,000 gift card!"
- Unexpected sender: A "friend" you haven't heard from in years
- Generic greeting: "Dear Customer" instead of your name
- Grammar/spelling errors in the message

**Safer sources:**
- Links from verified social media accounts
- URLs you typed yourself or bookmarked
- Links from known contacts about expected topics

## Method 6: Use a Trusted Link Shortener's Preview Feature

Not all short links are suspicious. Reputable link shorteners provide transparency features:

**What trustworthy shorteners offer:**

- **Destination previews** — See where the link goes before clicking
- **SSL encryption** — Secure redirects that protect your data
- **Spam monitoring** — Active detection and blocking of malicious links
- **Branded domains** — Custom domains that show the source (e.g., `yourbrand.com/offer` instead of `bit.ly/xyz`)

Linkly, for example, provides full transparency: users can see the destination URL, and all links use HTTPS with active spam monitoring. Our [anti-spam policy](https://linklyhq.com/support/anti-spam) ensures malicious links are detected and removed.

## How to Stay Safe: Quick Checklist

Before clicking any link:

- [ ] Hover to preview the URL (on desktop)
- [ ] Check for domain misspellings or suspicious subdomains
- [ ] Verify HTTPS is present
- [ ] Consider the context — is this expected?
- [ ] For short links, use an expander tool
- [ ] When in doubt, go directly to the site by typing the URL yourself

## What to Do If You Clicked a Suspicious Link

If you accidentally clicked:

1. **Don't enter any information** — Close the page immediately
2. **Disconnect from the internet** — Prevents malware from communicating
3. **Run a security scan** — Use your antivirus software
4. **Change passwords** — Especially if you entered credentials on a fake site
5. **Monitor accounts** — Watch for unauthorized activity
6. **Report the link** — Submit to [Google Safe Browsing](https://safebrowsing.google.com/safebrowsing/report_phish/) or [PhishTank](https://phishtank.org/)

## The Bottom Line

Verifying links before clicking takes seconds but can save you from identity theft, financial loss, and malware infections. Use the methods above to stay safe:

1. Hover to preview
2. Use URL scanners
3. Expand shortened links
4. Look for red flags
5. Consider the context
6. Trust only reputable shorteners

When sharing links yourself, use a trusted service like Linkly that provides branded domains, destination transparency, and active spam protection. Your recipients will thank you.

**Need to share links people can trust?** Use a [free link shortener like Linkly](https://linklyhq.com/) with branded domains and active spam protection — no credit card required.

## Frequently Asked Questions

### How can I tell if a shortened link is safe?

Use a URL expander tool like CheckShortURL.com or Unshorten.It to reveal the destination before clicking. You can also paste the shortened URL into VirusTotal to scan it against malware databases. Reputable link shorteners like Linkly also provide destination previews and use HTTPS encryption.

### What should I do if I accidentally clicked a phishing link?

Don't enter any information and close the browser immediately. Run a full antivirus scan, change any passwords you may have entered, and monitor your accounts for suspicious activity. Report the phishing link to Google Safe Browsing or PhishTank to help protect others.

### Are all URL shorteners safe?

Not all shorteners are equally trustworthy. Look for services that offer HTTPS encryption, destination previews, active spam monitoring, and branded domain options. Free anonymous shorteners are more commonly abused for malicious links.

### How do hackers use malicious links?

Hackers use malicious links for phishing (fake login pages to steal credentials), malware distribution (drive-by downloads), and scams (fake prize notifications or urgent warnings). They often disguise these links using URL shorteners or domain names that look similar to legitimate sites.

### Can I get a virus just from clicking a link?

In some cases, yes. "Drive-by downloads" can install malware just by visiting a compromised page, especially if your browser or plugins are outdated. Always keep your browser and security software updated, and verify links before clicking.

---

# What Is a Retargeting Link? Why It Matters

> Discover how retargeting links work, how they help you reach lost visitors, and how Linkly makes adding retargeting pixels effortless with built-in tracking and analytics.

Source: https://linklyhq.com/blog//blog/retargeting-link

# What Is a Retargeting Link? Why It Matters

A **retargeting link** is a shortened URL that contains a **retargeting pixel**. When someone clicks that link, the pixel fires and adds them to your ad audience — even if they never visit your website.

Marketers use these links to track engagement and later **show tailored ads** to people who clicked on shared content, social posts, or affiliate links.

## Why Retargeting Links Matter

Most people who engage with your content won’t convert on the first click. Retargeting links help bridge that gap by:

- **Capturing audiences anywhere** — social media, emails, PDFs, QR codes, or affiliate promotions.  
- **Reducing ad waste** — you only advertise to people who’ve already shown interest.  
- **Improving conversion rates** — repeated exposure increases the likelihood of a sale.  
- **Building owned audiences** — you can later reach the same users through Facebook, LinkedIn, Google Ads, or TikTok.

## How a Retargeting Link Works

1. **You create a link** in a tool like [Linkly](https://linklyhq.com).  
2. **You attach a pixel** from your ad platform (e.g. Facebook Pixel, LinkedIn Insight Tag, or Google Ads tag).  
3. **You share the link** — on social, in newsletters, or via influencers.  
4. **When users click**, the pixel fires instantly, and the user is added to your retargeting audience.  
5. Later, **you run ads** targeting everyone who clicked.

This process allows you to track and retarget without needing access to the landing page's code.

## Using Retargeting Links with Linkly

[Linkly](https://linklyhq.com) makes it easy to create and manage retargeting links in minutes:

- **Simple pixel integration:** Add Facebook, TikTok, LinkedIn, or custom pixels in seconds — [learn how here](https://linklyhq.com/support/add-facebook-pixel-to-a-link).  
- **Detailed click analytics:** Track clicks, referrers, and locations — [see how Linkly tracks clicks](https://linklyhq.com/support/click-tracking).  
- **Custom domains and [vanity URLs](https://linklyhq.com/support/vanity-url):** Build trust with branded links — [set up your custom domain](https://linklyhq.com/support/custom-domain).  
- **Geo and device targeting:** Send visitors to different destinations by location or device — [create geo-redirects](https://linklyhq.com/support/geo-redirect).  
- **Free plan:** Includes 500 tracked clicks per month — [see pricing](https://linklyhq.com/pricing).

## Example: Retargeting Link in Action

Imagine you share a **YouTube video** about a product review on social media.  
If 5,000 people click your retargeting link, all 5,000 can be added to your **Facebook Ads audience** — even though the video isn’t hosted on your site.  

Later, when you run Facebook or Instagram ads for that product, they’ll be shown to those same viewers. This boosts **conversion rates and ad efficiency** dramatically.

## How to Create a Retargeting Link

1. **Log in to your Linkly dashboard** — Visit [linklyhq.com](https://linklyhq.com) and log in to your account. If you don't have one, [create a free account](https://app.linklyhq.com).

2. **Click "New Link" and select "Add Tracking Pixel"** — From the dashboard, click the **New Link** button and choose to add a tracking pixel to your link.

3. **Paste your destination URL** — Enter the URL you want to shorten and track — this could be a YouTube video, blog article, affiliate page, or any other link.

4. **Select your pixel provider** — Choose your ad platform pixel (Facebook, TikTok, LinkedIn, Google Ads, etc.) and paste your pixel ID. See our guide on [adding a Facebook Pixel](https://linklyhq.com/support/add-facebook-pixel-to-a-link) for detailed instructions.

5. **Save and share your link** — Click **Create** to generate your retargeting link. Every click is now tracked and added to your retargeting audience automatically.

## Key Takeaways

- Retargeting links let you build ad audiences from **any shared link**, not just your own site.  
- They’re vital for content marketers, affiliates, and social advertisers.  
- Linkly simplifies setup with **pixel support, analytics, and custom domains**.

## Ready to Build Your First Retargeting Link?

[Get started with Linkly](https://linklyhq.com) today. Create branded, trackable retargeting links and grow your audience automatically — no coding required.

---

# How to Track URL Clicks: Linkly vs Others

> Learn how to track URL clicks with precision using Linkly. Compare Linkly’s advanced analytics, custom domains, and integrations against other link tracking tools.

Source: https://linklyhq.com/blog/how-to-track-url-clicks

# How to Track URL Clicks: Linkly vs Others

Knowing how to **track URL clicks** is essential for anyone running online campaigns. Whether you’re a marketer, affiliate, or small business owner, understanding what links get clicks—and from where—can drastically improve your ROI. Let’s explore how click tracking works and how **Linkly** compares to other platforms.

## What Is URL Click Tracking?

URL click tracking records each time someone clicks on a shortened or branded link. The tracking data typically includes:

- Number of clicks  
- Geographic location of users  
- Devices and browsers used  
- Referring websites or social media sources  

This data helps you identify which campaigns and channels perform best. Learn more about [click tracking](https://linklyhq.com/support/click-tracking).

## How Click Tracking Works

When you create a tracking link (for example, through [Linkly’s link management dashboard](https://linklyhq.com/support/link-management)), the link redirects through a tracking server before reaching the destination.  
During this redirect, analytics such as IP address, referrer, and timestamp are logged—without slowing down the user experience.

## Why Linkly Stands Out

Linkly is more than just a URL shortener—it’s a **comprehensive link tracking and analytics platform** built for marketers and teams who need reliability, insights, and flexibility.

### 1. Advanced Analytics
View detailed reports on every click, including location, device, and campaign data. You can even [export your data as CSV](https://linklyhq.com/support/export-data-as-csv) or integrate it into your analytics tools.

### 2. Custom Domains and Vanity URLs
Unlike generic shorteners, Linkly lets you [use your own domain](https://linklyhq.com/support/custom-domain) for fully branded links. This increases trust and click-through rates.

### 3. Integration with Popular Tools
Linkly connects with Zapier, Google Sheets, Facebook Pixel, and more—making automation and retargeting effortless. See [Linkly’s Zapier integration guide](https://linklyhq.com/support/zapier-integration).

### 4. Free Plan for Small Projects
Start tracking links for free with up to **500 clicks per month**. It’s ideal for testing before scaling.

## Linkly vs Other Link Trackers

| Feature | **Linkly** | Bitly | Rebrandly | Short.io |
|----------|-------------|--------|------------|-----------|
| Custom domains | ✅ Yes | ✅ Yes | ✅ Yes | ✅ Yes |
| Free tier | ✅ 500 clicks/month | Limited | Limited | Limited |
| Click analytics | ✅ Detailed | Basic | Moderate | Moderate |
| Retargeting pixels | ✅ Built-in | ❌ | ✅ | ✅ |
| Geo-redirects | ✅ Supported | ❌ | ✅ | ✅ |
| API access | ✅ [Available](https://linklyhq.com/support/api) | ✅ | ✅ | ✅ |
| Data export | ✅ CSV, API | ❌ | ✅ | ✅ |

Linkly combines all the best parts of these tools—analytics depth, branding, and affordability—without hidden limits.

## How to Track URL Clicks Using Linkly

1. **Create an account** on [Linkly](https://linklyhq.com).  
2. **Add your first link** using the dashboard or [bulk import tool](https://linklyhq.com/support/bulk-link-import).  
3. **Share your link** anywhere—email, social media, or ads.  
4. **View click data** instantly in your analytics tab.  
5. Optionally, set up [geo-redirects](https://linklyhq.com/support/geo-redirect) or [retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels).

Each link you create automatically tracks clicks and provides real-time reports.

## Conclusion

Accurate link tracking is the foundation of effective marketing. Linkly’s combination of **custom domains**, **advanced analytics**, and **integration options** makes it one of the most powerful tools available.

Ready to improve your click tracking strategy?  
👉 [Get started with Linkly today](https://linklyhq.com/pricing) and experience smarter link management.

---

# How to Make a Link Open in Your Default Browser Instead of Instagram

> Learn how to open links in your default browser instead of Instagram’s in-app browser. Step-by-step fixes, workarounds, and tools to improve your browsing experience.

Source: https://linklyhq.com/blog/open-instragram-link-in-browser

# How to Make a Link Open in Your Default Browser Instead of Instagram

When you tap a link in Instagram, it usually opens inside Instagram’s built-in browser. This can be frustrating — the in-app browser doesn’t save logins, lacks extensions, and may block features such as password managers or ad blockers. Unfortunately, **Instagram does not currently allow you to set an external browser as default**, but there are a few workarounds depending on your device.



## 1. Use “Open in Browser”

When viewing a web page inside Instagram:

1. Tap the **three-dot menu** in the top-right corner.  
2. Choose **“Open in Browser.”**

This forces Instagram to hand the link off to your default browser (Safari, Chrome, Firefox, etc.). It’s a manual step but works every time.


## 2. Copy and Paste the Link

You can also:

1. Tap the **URL bar** in the Instagram browser.  
2. Long-press and select **Copy link.**  
3. Open your preferred browser and paste the link manually.

It’s slower, but ensures you open it in your chosen browser.


## 3. Use a Link Management Tool

If you frequently share links via Instagram (for example, in your bio or stories), use a **link shortener or redirect service** such as:

- **[Linkly](https://linklyhq.com)** – a link shortener that tracks clicks reliably even inside Instagram’s in-app browser, and can send visitors straight into the destination’s native app (Amazon, YouTube, Spotify, and more) with its [Open in app](https://linklyhq.com/support/open-in-app) feature.
- **[Bitly](https://bitly.com)**, **[Rebrandly](https://rebrandly.com)**, or **[TinyURL](https://tinyurl.com)** – similar tools that give you control over how your links behave.

When the link opens, users can easily tap “Open in Browser” or be redirected to your preferred destination with tracking enabled.

**Want the link to open in the app instead of any browser?** For popular apps like Amazon, YouTube, and Spotify, Linkly’s [Open in app](https://linklyhq.com/support/open-in-app) feature can send visitors straight into the native app from inside Instagram — which is often what people really want when they’re frustrated by the in-app browser.


## 4. iOS and Android Limitations

- **iOS:** Apple does not allow apps like Instagram to automatically pass links to Safari. You must manually choose “Open in Browser.”  
- **Android:** Some Android devices allow you to override webview behavior using developer options or intent filters, but this requires technical setup and can break app functionality.

In short, **there is no permanent system-level way to make Instagram always open links in your default browser**.


## 5. For Businesses and Marketers

If you manage campaigns or analytics, remember that Instagram’s in-app browser may affect:

- Cookie tracking  
- UTM parameters  
- Pixel loading  

To ensure proper tracking, use tools like **[Linkly](https://linklyhq.com)** to verify that link opens are counted accurately, even when users stay in the in-app browser.

## Bottom Line

Instagram forces links to open in its internal browser by design, and there is **no official setting or reliable workaround** to change that permanently. Your only options are to manually open links in your preferred browser or use smart link-management tools to simplify the process for users.

---

# Shorten URL – Free Online Link Shortener

> Shorten URLs instantly with Linkly’s free online tool. Create branded short links, track clicks, and manage campaigns with custom domains and analytics.

Source: https://linklyhq.com/blog/shorten-url-free

# Shorten URL – Free Online Link Shortener

Easily shorten URLs to make them cleaner and easier to share. **Linkly’s free URL shortener** turns long, messy links into short, trackable URLs with detailed analytics and custom domains.


## What Is a Short URL?

A **shortened URL** is a compact version of a long web link. It redirects users to the original page while making the link easier to share on social media, SMS, or ads.  
With [Linkly](https://linklyhq.com), you can create branded, trackable short URLs that look professional and help monitor engagement.



## Why Use Linkly to Shorten URLs?

Linkly provides more than basic link shortening. It adds analytics, customization, and marketing features for smarter link sharing.

### Key Benefits
- **Custom domains and vanity URLs** for branding ([Learn more](https://linklyhq.com/support/vanity-url))
- **Detailed click tracking** for every short link ([Click tracking guide](https://linklyhq.com/support/click-tracking))
- **QR codes** with logos and analytics ([QR Code setup](https://linklyhq.com/support/qr-code-logo))
- **Integration with Zapier** to automate link creation ([Zapier integration](https://linklyhq.com/support/zapier-integration))
- **Free plan** with 500 clicks per month ([Free plan details](https://linklyhq.com/support/free-plan))


## How to Shorten a URL with Linkly

1. Go to [Linkly’s Free URL Shortener](https://linklyhq.com/support/shortened-url).  
2. Paste your long link into the input box.  
3. *(Optional)* Add a custom alias or choose your own domain.  
4. Click **Shorten URL** and get your new link instantly.  

You can then share your short URL anywhere—email, ads, or social posts—and track performance in your dashboard.


## Advanced Shortening Options

Linkly also supports:
- **Geo-targeted redirects** ([Geo redirect guide](https://linklyhq.com/support/geo-redirect))
- **Expiring links** ([Create expiring links](https://linklyhq.com/support/create-expiring-links))
- **Link rotators** for A/B testing ([Rotator setup](https://linklyhq.com/support/link-rotator))
- **UTM and parameter forwarding** ([UTM tags](https://linklyhq.com/support/google-analytics-utm-tag-builder))

These tools help marketers refine campaigns and understand audience behavior.


## Conclusion

Shortening URLs with Linkly saves space, boosts professionalism, and gives you powerful tracking insights. Whether you’re managing marketing links or sharing on social media, Linkly’s free tool delivers flexibility and control.

**Ready to shorten your first link? [Get started with Linkly today](https://linklyhq.com).**

---

# How to Make Short Links That Convert

> Learn how to make short links that convert. Use custom domains, UTM tags, geo-targeting, and analytics with Linkly to boost click-through rates and conversions.

Source: https://linklyhq.com/blog/short-links-that-convert

# How to Make Short Links That Convert

Creating *short links that convert* isn’t just about trimming characters—it’s about optimizing every click. Whether you’re promoting a product, tracking performance, or improving brand consistency, the right setup can boost both trust and conversion rates.

## Why Short Links Matter

Short links improve shareability, readability, and tracking. They help users remember your brand while giving marketers insights into click behavior. When paired with analytics tools like [Linkly’s click tracking](https://linklyhq.com/support/click-tracking), you can see exactly which campaigns drive results.

## 1. Use a Custom Domain

Generic shorteners like bit.ly or tinyurl.com look untrustworthy. A [custom domain](https://linklyhq.com/support/custom-domain) adds legitimacy.  
Example:  
- Bad: `bit.ly/3XyZp1`  
- Good: `yourbrand.link/sale`

With Linkly, you can connect your domain in minutes and manage all branded links from one dashboard.

## 2. Add UTM Parameters for Tracking

UTM tags tell you *where* clicks come from. For instance:  
`https://yourbrand.link/summer-sale?utm_source=instagram&utm_medium=social&utm_campaign=summerlaunch`

Tools like [Linkly’s UTM builder](https://linklyhq.com/support/google-analytics-utm-tag-builder) let you add these automatically, ensuring consistent campaign tracking across all platforms.

## 3. Optimize for Mobile and Geo Audiences

A converting short link sends each visitor to the right place. Use [geo-redirects](https://linklyhq.com/support/geo-redirect) and [device targeting](https://linklyhq.com/support/creating-location-redirects) to route users to the best landing page based on their country or device type.

## 4. Create Compelling Link Previews

Social media previews can make or break your CTR. Customize how your links appear with [Linkly’s social preview editor](https://linklyhq.com/support/custom-social-previews)—add your own title, description, and image for maximum impact.

## 5. Track, Test, and Improve

Monitor click-through rates with [Linkly Analytics](https://linklyhq.com/support/linkly-click-data).  
Compare:
- Which platforms convert best  
- What audiences engage most  
- How timing affects performance  

Use A/B testing through [Link Rotators](https://linklyhq.com/support/link-rotator) to experiment with different destinations or CTAs.

## 6. Automate with Integrations

Integrate Linkly with [Zapier](https://linklyhq.com/support/zapier-integration) or Google Sheets to generate, update, and track links at scale—ideal for large campaigns or affiliate networks.

## Conclusion

Short links that convert combine branding, data, and automation. By using custom domains, UTM tracking, and detailed analytics, you transform a simple link into a measurable marketing asset.  

**Ready to create your own high-converting short links?**  
[Get started with Linkly](https://linklyhq.com/pricing) and start tracking up to 500 clicks for free.

---

# How QR Codes Work

> Discover how QR Codes work, from their structure and scanning process to error correction, logos, static vs dynamic codes, and real-world uses. Learn how to create and track QR Codes with Linkly.

Source: https://linklyhq.com/blog/how-qr-codes-work

# How QR Codes Work  

In today’s digital world, QR Codes are everywhere—on restaurant menus, product packaging, tickets, ads, and more. These two-dimensional barcodes have transformed how we connect the physical and digital, providing instant access to online content with a single scan.  

But how do QR Codes actually work? Let’s break down their structure, scanning process, and real-world uses.  

## What Are QR Codes?  

A [QR Code](https://linklyhq.com/support/create-qr-codes) (Quick Response Code) is a type of matrix barcode invented in 1994 by Denso Wave in Japan. Unlike traditional one-dimensional barcodes, QR Codes store data both vertically and horizontally.  

This design means they can hold far more information—URLs, plain text, phone numbers, or even [geolocation data](https://linklyhq.com/support/creating-location-redirects).  

## The Structure of a QR Code  

QR Codes are made up of black and white squares arranged in a grid pattern. Each section has a specific purpose that helps scanners read the code:  

1. **Positioning Markers** – Three large squares in the corners that show the scanner orientation and size.  
2. **Alignment Marker** – A smaller square that improves readability on curved or skewed surfaces.  
3. **Timing Pattern** – Alternating modules that help map the data cells.  
4. **Version Information** – Present in larger QR Codes, indicating the code’s size and data capacity.  
5. **Data & Error Correction Cells** – The encoded information plus error correction modules, ensuring readability even if the code is damaged.  

## How QR Codes Are Scanned  

Modern smartphones make scanning QR Codes effortless. The process works in three steps:  

1. **Image Capture** – The camera takes a snapshot of the code.  
2. **Data Extraction** – The software identifies positioning markers, aligns the grid, and maps out the data pattern.  
3. **Decoding** – The pattern of squares is converted into binary code, which translates into readable data such as a URL or text.  

Learn more about [click tracking](https://linklyhq.com/support/click-tracking) and how QR Codes integrate with analytics.  

## Error Correction: Why QR Codes Are Reliable  

A key strength of QR technology is error correction. QR Codes can still be read if they’re dirty, faded, or partially obscured. Four error correction levels exist:  

- **L (Low):** Restores up to 7% of data  
- **M (Medium):** Restores up to 15%  
- **Q (Quartile):** Restores up to 25%  
- **H (High):** Restores up to 30%  

This flexibility is why QR Codes work reliably on everything from glossy packaging to weathered outdoor posters.  

## Adding Logos to QR Codes  

One way to make QR Codes stand out is by branding them with a logo. A custom logo helps reinforce trust and brand recognition while keeping the code fully functional. Thanks to error correction, QR Codes can often be scanned successfully even when a small portion of the design is replaced by a logo.  

You can learn how to [add a logo to a QR Code](https://linklyhq.com/support/qr-code-logo) and customize its appearance for stronger engagement.  

## Static vs Dynamic QR Codes  

There are two main types of QR Codes: static and dynamic. Here’s a quick comparison:  

| Feature | Static QR Code | Dynamic QR Code |  
|---------|----------------|-----------------|  
| **Data storage** | Encoded directly into the code | Stored on a short URL, which redirects |  
| **Editable** | ❌ Not editable once created | ✅ Can be updated anytime |  
| **Tracking** | ❌ No analytics | ✅ Full [click tracking](https://linklyhq.com/support/click-tracking) and [QR Code analytics](https://linklyhq.com/support/qr-code-analytics) |  
| **File size** | Larger for long URLs | Smaller and cleaner |  
| **Best for** | Simple, permanent use (e.g., Wi-Fi, plain text) | Marketing campaigns, promotions, events |  

[Dynamic QR Codes](https://linklyhq.com/features/qr-code-generator) are especially powerful when combined with [custom domains](https://linklyhq.com/support/custom-domain) for brand consistency and improved trust.  

## Common Uses of QR Codes  

QR Codes are now part of everyday life across industries:  

- Directing customers to websites, apps, or social profiles  
- Sharing contact details or text  
- Auto-connecting to Wi-Fi networks  
- Enabling mobile payments and banking  
- Validating tickets, coupons, or event access  
- Powering [QR Code analytics](https://linklyhq.com/support/qr-code-analytics) for marketers  

They can even be branded with [custom domains](https://linklyhq.com/support/custom-domain) or styled with logos for stronger engagement.  

## Conclusion  

QR Codes are simple in design but powerful in function. With just a quick scan, they connect offline interactions to digital experiences, making them an essential tool for marketers, businesses, and consumers alike.  

If you want to go beyond the basics, Linkly lets you [create dynamic QR Codes](https://linklyhq.com/support/create-qr-codes), add tracking, and view real-time analytics.  

**Ready to unlock the full potential of QR Codes? [Get started with Linkly today](https://linklyhq.com/support/free-plan).**

---

# Rebrandly: Features, Pricing & URL Shortener Alternatives

> What Rebrandly is, its pricing and features, and how the login and dashboard work. Compare Rebrandly with alternatives like Linkly in a detailed feature table.

Source: https://linklyhq.com/blog/rebrandly

# Rebrandly: Features, Pricing & URL Shortener Alternatives

Rebrandly is a popular **URL shortener** that helps businesses and individuals create branded links for marketing, social media, and analytics. Whether you’re searching for **Rebrandly login**, exploring **Rebrandly pricing**, or curious about what Rebrandly does, this guide will cover everything you need to know—and how it compares to other short link tools like [Linkly](https://linklyhq.com/).

## What Is Rebrandly?

Rebrandly is a **link shortener** that allows you to replace long, unattractive URLs with branded short links. Instead of a generic short URL like `bit.ly/3xY7nKp`, you can use your own custom domain, such as `yourbrand.com/offer`.


![Rebrandly homepage showing its branded link shortener platform](https://linklyhq.com/img/rebrandly-homepage-2026.png)


This improves click-through rates, trust, and brand recognition.

### What Is Rebrandly Used For?

Businesses and marketers use Rebrandly to:
- Shorten long URLs for social media posts, emails, and ads  
- Use custom domains for **branded links**  
- Track clicks and analyze link performance  
- Manage large numbers of links via the **Rebrandly dashboard**

## Key Features of Rebrandly

- **Branded Domains** – Set up your own custom short domain  
- **Link Management Dashboard** – Create, edit, and track URLs in one place  
- **Click Tracking** – Monitor traffic, sources, and engagement  
- **UTM Tagging** – Add Google Analytics parameters to links  
- **API Access** – Integrate Rebrandly with apps like ShareX or automation tools  

## Rebrandly Pricing

Rebrandly offers a free plan plus several paid tiers:  

- **Free plan** – Basic link shortening with limited features  
- **Starter** – More links per month and access to branded domains  
- **Pro and Premium** – Advanced analytics, more custom domains, and team collaboration  

Exact **Rebrandly pricing** depends on volume and features. For comparison, [Linkly’s pricing](https://linklyhq.com/pricing) starts with a **free tier offering 500 clicks per month**, with affordable upgrades for higher usage.  

## Rebrandly Login and Dashboard

To begin, users create a **Rebrandly login** at [rebrandly.com](https://www.rebrandly.com). The **Rebrandly dashboard** provides tools to manage short links, view analytics, and configure branded domains.  

While simple to use, some marketers prefer alternatives like [Linkly’s link management system](https://linklyhq.com/support/link-management) for greater flexibility and reporting depth.

## Rebrandly vs. Alternatives

Rebrandly is a solid tool, but alternatives like Bitly, TinyURL, and [Linkly](https://linklyhq.com/) provide competitive advantages.

### Rebrandly vs. Linkly: Feature Comparison

| Feature                          | Rebrandly                         | [Linkly](https://linklyhq.com/)                            |
|----------------------------------|-----------------------------------|----------------------------------------|
| **Free plan**                    | Basic, limited features           | 500 clicks per month included ([details](https://linklyhq.com/support/free-plan)) |
| **Branded domains**              | Yes (paid plans)                  | Yes ([setup guide](https://linklyhq.com/support/custom-domain)) |
| **Click tracking & analytics**   | Standard                          | Advanced reports + CSV export ([see how](https://linklyhq.com/support/click-tracking)) |
| **Integrations**                 | API, some third-party tools       | Zapier, Google Sheets, GA4, retargeting ([integrations](https://linklyhq.com/support/integrations)) |
| **Team collaboration**           | Higher-tier plans only            | Available across tiers                  |
| **Retargeting pixels**           | Limited                           | Yes ([how to add pixels](https://linklyhq.com/support/add-facebook-pixel-to-a-link)) |
| **Pricing flexibility**          | Can be costly at scale            | Competitive pricing for marketers ([pricing](https://linklyhq.com/pricing)) |

### Why Consider Linkly?

- **More integrations** with marketing platforms  
- **Detailed click analytics** beyond basic counts  
- **Retargeting support** for ad campaigns  
- **Free plan** generous enough for small businesses  

## Conclusion

Rebrandly is a trusted **URL shortener** for those seeking branded links and straightforward analytics. However, alternatives like [Linkly](https://linklyhq.com/) offer stronger analytics, flexible pricing, and better integration support.  

**Ready to take your link management further?** Try [Linkly’s features](https://linklyhq.com/features) today and create powerful, trackable, branded links.

---

# Click Fraud - How to Detect & Prevent

> Click fraud detection and protection from Linkly. Free plan for 500 clicks per month.

Source: https://linklyhq.com/blog/click-fraud

# Click Fraud - How to Detect & Prevent

**Everything in this article:**

* What is Click Fraud?
* How is Click Fraud done?
* Headless Chrome Servers
* Botnets
* Cheap human labor
* Detecting Click Fraud
* Detecting Click Fraud by IP address
* Tor Exit Nodes & Click Fraud
* Preventing Click Fraud with Captcha
* Preventing Click Fraud with ReCaptcha
* Preventing Click Fraud with Cloudflare
* Click fraud on Google Ads
* The Final Word on Click Fraud Protection & Mitigation

## What is click fraud?

**Click fraud** is the process of clicking on adverts with clicks that are not real customers, hence artificially inflating the amount an advertiser pays.

There is a lot of click fraud on the internet, even on large platforms such as Google Ads and Facebook. 

Historically, ad platforms have been slow to act, as unfortunately they unintentionally benefit from click fraud.

![ ](https://linklyhq.com/img/1.png)

## How Click Fraud is Done

### Headless Chrome Servers

A **headless browser** is a web browser that has been designed to be operated in an automated fashion, with robots clicking on links and ads.

Usually these are [‘headless chrome’](https://developers.google.com/web/updates/2017/04/headless-chrome) browsers that run on servers in data centers.

These tend to be easy to detect as datacenters have well known IP addresses.

### Botnets

These are normal people’s computers that have been infected with malware that run headless browsers in the background.

In these circumstances, people are typically unaware that their computer has been hijacked.

These are tougher to detect, as the IP address is that of what would otherwise be a legitimate user’s computer.

### Cheap Human Labor

In what amounts to **organized crime** online, we see cheap human labor being used to browse and click on ads.

Astonishingly, click fraud has become a major business for organized crime, with some reports suggesting it [tallies just behind the drug trade](https://mashable.com/article/ad-fraud-organized-crime).

## Detecting Click Fraud

The obvious indicator of click fraud is low conversion rate, but this can be difficult to pick out when multiple streams of traffic are blended together on a website.

### Detecting Click Fraud by IP Address

An **IP address** is a 12-digit number that references a particular computer on the internet.

IP addresses are provided to computers by the computer's **internet service provider** (ISP).

The most common click fraud is performed with headless chrome robots running on servers.

These are normally easy to detect, as they commonly use **cloud** internet service providers, such as **Amazon Web Services, Azure** or **Google Cloud**.

The IP addresses of the 'clickers' can be looked up in **public directories of IP addresses** which indicate which internet service provider the IP address belongs to.

Traffic coming from a cloud provider is almost always [**non-human traffic**](https://linklyhq.com/support/list-of-search-bots).

![ ](https://linklyhq.com/img/1-1-.png)

### Tor Exit Nodes & Click Fraud

[Tor](https://www.torproject.org/), otherwise known as the anonymous internet, is a **global anonymizer service** that makes it difficult (if not impossible) to determine who is requesting a web page.

People may use Tor for legitimate privacy reasons, but typically, these aren’t customers.

Helpfully, the Tor Project publishes a list of [Tor Exit Nodes](https://check.torproject.org/cgi-bin/TorBulkExitList.py?ip=1.1.1.1). 

These nodes are the IP addresses that belong to Tor, and visitors will appear to have one of these IP addresses.

It is fair to assume that any clicks originating from Tor will be unlikely to convert, and may be fraudulent.

### Detecting Click Fraud with Timestamps

Another way is to see how quickly things are being clicked. 

There’s normally a significant delay between a human’s first and second click, whereas most click fraud robots are not as sophisticated.

In this scenario, we might see a visitor click an element on the page right after it has loaded, rather than waiting the few seconds that a human would take to read the page.

## Preventing Click Fraud with Captcha

Captcha (**C**ompletely **A**utomated **P**ublic **T**uring test to tell **C**omputers and **H**umans **A**part) are the challenges we’ve all seen online to help prevent bots.



![Remember these? They worked for a while, but fraudsters have long since cracked them.](https://linklyhq.com/img/www.captcha.net_.png)

In short, these old-fashioned captchas are no longer effective at all, and also degrade the user experience.

They are normally easily beaten by captcha solving services, which utilise free or cheap labour to solve these in realtime on behalf of spammers and fraudsters.

## Preventing Click Fraud with ReCaptcha

**ReCaptcha** is **Google’s implementation** of Captcha. There have been three versions, of which v2 and v3 are currently supported.

Google’s ReCaptcha v2 is the one that asks users to click on items in a photograph:



![ ](https://linklyhq.com/img/wacy0nj.png)

![Google ReCaptcha v2 came with a choice, but still required interrupting the user to confirm their humanity. If you didn’t know, you were helping Google recognize items in their maps data.](https://linklyhq.com/img/newcaptchaanchor.gif)

**[Google’s ReCaptcha v3](https://www.google.com/recaptcha/intro/v3.html)**, however, is **completely invisible**. It works by profiling the browser, IP address, and behaviour of users.

It is remarkably effective, and as it is invisible, produces a seamless user experience.

**Google ReCaptcha v3** works well thanks to Google's huge reach on the internet.

It can see the behaviour of **individual IP addresses** across websites, and consequently can build a much better profile of the nature of the activity by that IP.

Google ReCaptcha v3 **returns a score between 0 and 1**, with 1 being very likely human, and 0 being almost certainly automated. Most scores are either 0.1 or 0.9, with little in between, suggesting Google ReCaptcha v3 can discern traffic with little uncertainty:

![Google ReCaptcha v3 has an Admin dashboard, which allows you to see the distribution of traffic and its score. Numbers greater than 0.5 indicate likely human, whereas numbers closer to 0 indicate likely bots or other abusive traffic.](https://linklyhq.com/img/www.google.com_recaptcha_admin_site_348239006-1-.png)

Google ReCaptcha v3 has an Admin dashboard, which allows you to see
the distribution of traffic and its score. Numbers greater than 0.5
indicate **likely human**, whereas numbers closer to 0 indicate **likely      bots** or other abusive traffic.

Google ReCaptcha v3 **really is the gold standard of online click fraud protection**.

Google Recaptcha v3 is integrated with Linkly, and forms the core of      Linkly’s click fraud protection.


## Notable Mention — Preventing Click Fraud with Cloudflare

**Cloudflare**, the world’s largest DNS and CDN provider, has an     enterprise product for [bot detection](https://www.cloudflare.com/products/bot-management/):

![Cloudflare’s enterprise grade bot protection is ideal for big budgets with available IT resources to integrate.](https://linklyhq.com/img/www.cloudflare.com_products_bot-management_.jpg)


Unlike Google's ReCaptcha, which runs in the user's browser, this works by inserting **Cloudflare** as a proxy between your website and the user.

Cloudflare, thanks to being one of the internet’s largest edge providers, can see **which users exhibit bot-like behaviour**, and flag them accordingly.

Like ReCaptcha, Cloudflare’s bot protection **provides a score**, which is provided alongside the request for a page from your site.

Unlike ReCaptcha, however, Cloudflare’s bot protection & mitigation service is currently an enterprise only product.

## Click Fraud & Google Ads

**Click fraud happens with Google Ads. **

Anecdotally, some say **as much as 20%** of the traffic purchased from Google is fraudulent.

It might be a competitor trying to waste your budget, or a publisher clicking on on-site ads to inflate their Adsense revenues.

It happens so much that an entire industry has been set up around trying to mitigate click fraud specifically from Google Ads.

Companies such as [Clixtell](https://www.clixtell.com/), [ClickCease](https://www.clickcease.com/), and [ClickGuardian](https://www.clickguardian.co.uk/) (amongst perhaps 20 more) exist solely to try and flag click fraud from Google.

Google defines exactly what it considers to be [invalid clicks](https://support.google.com/google-ads/answer/42995?hl=en-GB), and has an entire process for [requesting a refund](https://support.google.com/google-ads/contact/click_quality). In the latter case, you’ll need to provide clear evidence of click fraud.

The issue with using these services is that they rely on overly simplistic methods of detecting click fraud.

Generally speaking, using **Linkly’s ReCaptcha V3** Click Fraud Protection is an effective solution here, and has the added advantage that **it has a free plan**.

## The Final Word on Click Fraud Protection & Mitigation

It's incredibly difficult to catch all forms of click fraud and other abusive behaviour online.

There are financial incentives for fraudsters and ad networks, with the advertiser being left to foot the bill.

Using tools like **Cloudflare** or **ReCaptcha**, or **Linkly’s own ReCaptcha integration**, can help reduce click fraud overall.

---

# 15 Best Google Analytics Alternatives in 2026

> Looking for Google Analytics alternatives in 2026? Discover the best tools for web analytics, product insights, and privacy-first measurement.

Source: https://linklyhq.com/blog/google-analytics-alternative

# 15 Best Google Analytics Alternatives in 2026

Google Analytics (GA) has been the industry standard for years, but it’s not the best fit for everyone. GA4 brought a new data model and complex setup, which has left many marketers and businesses searching for something easier, more privacy-focused, or more tailored to their needs.

Whether you’re running a SaaS business, an eCommerce store, or a content site, there are plenty of **Google Analytics alternatives** that might be a better fit. Some are lightweight and privacy-first, others are full-featured platforms with product analytics, heatmaps, or session recordings.

We’ve reviewed the top options to help you choose the right tool.  

## 1. Matomo

**Best for: Organizations that need full control of their data**

[Matomo](https://matomo.org) is the best-known open-source alternative to GA. It offers the same kind of traffic analysis but gives you the option to **self-host your data** for complete ownership and compliance. This makes it a strong choice for governments, enterprises, and anyone working in regulated industries.

![Matomo homepage showing its web and app analytics platform](https://linklyhq.com/img/matomo-homepage-2026.png)


**Key features:**
- Self-hosted or cloud-hosted  
- GDPR-compliant with data residency controls  
- Custom dashboards and segmentation  
- Plugins for eCommerce and advanced tracking  

**Pricing:** Free if self-hosted, or from ~$23/month for the hosted version  

**Why choose Matomo:** Go with Matomo if you need GA-style analytics but want to own 100% of your data.

---

## 2. Plausible

**Best for: Simple, privacy-first analytics**

[Plausible](https://plausible.io) is a lightweight analytics platform designed to be simple, fast, and cookie-free. It strips away unnecessary complexity and shows you only the most important website metrics. Its script is under 1 KB, which makes it appealing to developers who care about page speed.

![Plausible Analytics homepage showing its privacy-friendly Google Analytics alternative](https://linklyhq.com/img/plausible-homepage-2026.png)


**Key features:**
- No cookies, no personal data collection
- Lightweight tracking script  
- Clean, simple reports  
- Open source and transparent  

**Pricing:** From $9/month  

**Why choose Plausible:** Perfect if you want privacy-first analytics that load instantly and are easy to understand.

---

## 3. Fathom Analytics

**Best for: Privacy-focused businesses that want simple dashboards**

[Fathom Analytics](https://usefathom.com) is another privacy-friendly analytics tool with a clean interface. It’s built to be an easy, compliant replacement for GA, especially for small to medium-sized businesses.

**Key features:**
- GDPR, CCPA, and PECR compliant  
- Fast, simple reports  
- Server-side event tracking  
- Unlimited sites and dashboards  

**Pricing:** From $14/month  

**Why choose Fathom:** Great if you want simple analytics and peace of mind about data compliance.

---

## 4. PostHog

**Best for: SaaS and product teams**

[PostHog](https://posthog.com) is an open-source product analytics suite. It goes beyond pageviews and helps you track events, funnels, and retention. It also includes feature flags, A/B testing, and session recordings.

**Key features:**
- Event-based analytics  
- Cohort and funnel analysis  
- Session recordings  
- Feature flags and experimentation  

**Pricing:** Free plan available; paid from ~$25/month  

**Why choose PostHog:** A solid option for SaaS teams that want to combine analytics with experimentation.

---

## 5. Mixpanel

**Best for: Funnel and cohort analysis**

[Mixpanel](https://mixpanel.com) is one of the most established product analytics platforms. It focuses on helping teams understand how users move through funnels and which actions drive retention.

**Key features:**
- Event-based data model  
- Cohort analysis  
- Funnel and retention reports  
- Real-time segmentation  

**Pricing:** Free up to 20M events per month, then custom pricing  

**Why choose Mixpanel:** Ideal for teams that need detailed funnel and retention insights.

---

## 6. Amplitude

**Best for: Enterprise-level product analytics**

[Amplitude](https://amplitude.com) is a leader in product analytics for large organizations. It offers powerful cohort analysis, segmentation, and predictive analytics, often integrated into broader growth and data strategies.

**Key features:**
- Deep event and cohort analysis  
- Predictive insights  
- Behavioral segmentation  
- Integrations with BI and data warehouses  

**Pricing:** Free plan available; enterprise pricing on request  

**Why choose Amplitude:** Best for enterprises that need advanced analytics at scale.

---

## 7. Heap

**Best for: Teams that don’t want to manually tag events**

[Heap](https://heap.io) captures every click, tap, and form submission automatically. You can retroactively analyze data, which makes it easier to explore user journeys without worrying about missing something.

**Key features:**
- Automatic event capture  
- Journey and funnel analysis  
- Retroactive event tracking  
- Strong integrations  

**Pricing:** Free plan available; custom pricing for larger plans  

**Why choose Heap:** If you don’t want to spend time configuring events, Heap’s automatic capture is a huge time saver.

---

## 8. Clicky

**Best for: Real-time traffic monitoring**

[Clicky](https://clicky.com) is a simple analytics platform that focuses on **real-time data**. It’s been around for years and remains popular with smaller sites that value straightforward reporting.

**Key features:**
- Real-time visitor tracking  
- Heatmaps  
- Goal tracking  
- Simple reports  

**Pricing:** Free basic plan; Pro from $9.99/month  

**Why choose Clicky:** A reliable, budget-friendly option for smaller sites that want real-time analytics.

---

## 9. Simple Analytics

**Best for: Basic, privacy-focused analytics**

[Simple Analytics](https://simpleanalytics.com) lives up to its name. It’s a cookie-free platform that presents website stats in an easy-to-read format. It’s especially popular in Europe for GDPR compliance.

**Key features:**
- No cookies or personal data  
- Clear, simple dashboards  
- Fast setup  
- API for developers  

**Pricing:** From €9/month  

**Why choose Simple Analytics:** A strong option if you want to stay GDPR-compliant and keep things minimal.

---

## 10. Yandex Metrica

**Best for: Free analytics with extra behavior tools**

[Yandex Metrica](https://metrica.yandex.com) is a free alternative that offers more than basic analytics. It includes heatmaps and session recordings, making it more versatile than GA in some areas.

**Key features:**
- Free to use  
- Heatmaps  
- Session recordings  
- Funnel and form analysis  

**Pricing:** Free  

**Why choose Yandex Metrica:** If you want a free solution with behavior analytics built in.

---

## 11. Statcounter

**Best for: Small businesses that want basic stats**

[Statcounter](https://statcounter.com) is one of the oldest analytics tools. It’s lightweight and easy to use, though not as feature-rich as newer competitors.

**Key features:**
- Visitor path tracking  
- Email reports  
- Basic goal tracking  

**Pricing:** Free up to 500 logs; paid from $9/month  

**Why choose Statcounter:** Good for small businesses that just want straightforward traffic stats.

---

## 12. Woopra

**Best for: Customer journey analytics**

[Woopra](https://woopra.com) focuses on tracking the entire customer journey, connecting marketing, sales, and support data into one view.

**Key features:**
- Real-time analytics  
- Customer journey mapping  
- CRM and marketing integrations  
- Retention analysis  

**Pricing:** Free tier; paid plans from $79/month  

**Why choose Woopra:** If you want to analyze customer journeys across multiple touchpoints.

---

## 13. Kissmetrics

**Best for: eCommerce and SaaS businesses**

[Kissmetrics](https://www.kissmetrics.io) is designed for businesses that want to track revenue and retention alongside engagement metrics. It’s especially useful for subscription and eCommerce businesses.

**Key features:**
- Cohort and funnel reports  
- Revenue tracking  
- Customer segmentation  

**Pricing:** From $299/month  

**Why choose Kissmetrics:** Choose it if you want analytics focused on revenue and lifetime value.

---

## 14. Hotjar

**Best for: Behavior analytics and feedback**

[Hotjar](https://hotjar.com) isn’t a direct GA alternative but complements analytics with user behavior insights. It’s best used alongside another analytics tool.

**Key features:**
- Heatmaps  
- Session recordings  
- Feedback surveys  
- On-site polls  

**Pricing:** Free tier; paid plans from $39/month  

**Why choose Hotjar:** Perfect for understanding *why* users behave the way they do.

---

## Comparison Table: Best Google Analytics Alternatives in 2026

| Tool | Best For | Key Features | Pricing |
|------|----------|--------------|---------|
| [Matomo](https://matomo.org) | Data ownership and self-hosting | Open-source, self-hosted or cloud, GDPR-friendly, eCommerce plugins | Free (self-hosted) or from ~$23/month |
| [Plausible](https://plausible.io) | Simple, privacy-first analytics | Lightweight script, cookie-free, open source, easy reporting | From $9/month |
| [Fathom Analytics](https://usefathom.com) | Privacy-focused SMBs | GDPR/CCPA/PECR compliant, server-side tracking, unlimited dashboards | From $14/month |
| [PostHog](https://posthog.com) | SaaS product analytics | Event-based tracking, funnels, feature flags, session recordings | Free tier; paid from ~$25/month |
| [Mixpanel](https://mixpanel.com) | Funnel and retention analysis | Cohort analysis, event-based data, real-time segmentation | Free up to 20M events; custom after |
| [Amplitude](https://amplitude.com) | Enterprise product analytics | Predictive insights, segmentation, behavioral cohorts, BI integrations | Free plan; enterprise pricing on request |
| [Heap](https://heap.io) | Automatic event capture | Retroactive analysis, journey mapping, auto-event capture | Free tier; custom pricing |
| [Clicky](https://clicky.com) | Real-time web analytics | Real-time visitors, heatmaps, goal tracking | Free basic; Pro from $9.99/month |
| [Simple Analytics](https://simpleanalytics.com) | Minimal, GDPR-friendly analytics | Cookie-free, simple dashboards, fast setup, API access | From €9/month |
| [Yandex Metrica](https://metrica.yandex.com) | Free analytics with behavior tools | Heatmaps, session recordings, funnel analysis | Free |
| [Statcounter](https://statcounter.com) | Small business web stats | Visitor paths, email reports, basic goals | Free up to 500 logs; paid from $9/month |
| [Woopra](https://woopra.com) | Customer journey analytics | Real-time analytics, CRM integrations, retention tracking | Free tier; paid from $79/month |
| [Kissmetrics](https://www.kissmetrics.io) | eCommerce and SaaS metrics | Cohort reports, revenue tracking, customer segmentation | From $299/month |
| [Hotjar](https://hotjar.com) | Behavior analytics and feedback | Heatmaps, session recordings, surveys, polls | Free tier; paid from $39/month |

---

## Final Thoughts

Google Analytics remains the default, but it’s no longer the only serious choice. Depending on your needs, you can pick:

- **Privacy-first alternatives:** [Plausible](https://plausible.io), [Fathom](https://usefathom.com), [Simple Analytics](https://simpleanalytics.com)  
- **Product analytics platforms:** [Mixpanel](https://mixpanel.com), [Amplitude](https://amplitude.com), [PostHog](https://posthog.com), [Heap](https://heap.io)  
- **All-in-one behavior and analytics suites:** [Hotjar](https://hotjar.com), [Yandex Metrica](https://metrica.yandex.com)

---

# How accurate is IP Geolocation?

> IP geotargeting & geolocation is done by looking up an IP address in a database. Consequently, the accuracy really depends upon the accuracy and freshness of the database used.

Source: https://linklyhq.com/blog/how-accurate-ip-geolocation

# How Accurate is IP Geolocation?

**IP geolocation** is the process of determining the location of a user via their IP address.

When a user connects to a website, their IP address is shared with the website.

The website looks up the IP address in a directory that returns a location. The most popular directory is the [Maxmind](https://dev.maxmind.com/geoip/geoip2/geolite2/) GeoLite database.

Maxmind builds this database using information from internet service providers.

IP geolocation tends to work well at a country level. Typically, there can be exceptions when an internet connection looks like it comes from one place, but is in fact from another (for example, a US military base in another country may show up as ‘USA’), however this accounts for less than 1% of the results.

When it comes to determining the city, results are more varied, and depend on the location, quality of the data, and internet service provider setups.

As a general rule of thumb, relying on country level geolocation is appropriate, whereas city level geolocation is useful, but should not be relied upon.

[Linkly](https://linklyhq.com/) allows you to redirect users based on their location.

Linkly provides a [list of free geoip databases](https://linklyhq.com/blog/list-of-5-free-geoip-databases-2020).


![ ](https://linklyhq.com/img/ip-address-accuracy.png)

---

# URL Shorteners That Pay You — Best Sites to Earn from Links (2026)

> Can you really earn money from shortened links? Compare the best paying URL shorteners, payout rates, and safer alternatives that turn clicks into income.

Source: https://linklyhq.com/blog/url-shorteners-that-pay-you

# URL Shorteners That Pay You: Can You Really Earn from Short Links?

**URL shorteners that pay you** promise a way to earn money by sharing shortened links. Instead of just making long URLs shorter, these services insert ads before redirecting users to the final destination. Each time someone clicks your link and views the ad, you receive a small payment.

## How Paid URL Shorteners Work
1. You register with a service that offers monetized short links.  
2. You create shortened URLs using their platform.  
3. When someone clicks the link, they see an ad (often a full-page interstitial) before being redirected.  
4. You earn money per 1,000 clicks (commonly referred to as CPM).  

Payments are usually small—often between $1 and $10 per 1,000 clicks depending on the country, ad type, and platform.

## Popular Services Offering Paid Short Links
Some well-known providers include:
- **AdFly** – One of the oldest, offering payouts through PayPal or Payoneer.  
- **ShrinkMe.io** – Popular with higher CPMs in certain geographies.  
- **Short.io with ad integrations** – Allows custom domains with monetization options.  
- **Shorte.st** – Provides tools like browser extensions and APIs for link monetization.  

*(Note: rates and reliability vary, and some services have poor reputations for late or missing payments.)*

## Pros and Cons of Paid URL Shorteners

### Advantages
- Easy setup, no special skills required.  
- Passive earnings if you have high traffic channels (social media, blogs, forums).  
- Simple way to monetize casual link sharing.  

### Disadvantages
- **User experience suffers** – visitors dislike being forced through ads.  
- **Low payouts** – usually not significant unless you have thousands of daily clicks.  
- **Trust issues** – many services are flagged as spam or blocked by platforms.  
- **Reputation risk** – sharing ad-heavy links can reduce credibility.  

## Safer Alternatives for Earning from Links
If your goal is **serious online income**, paid URL shorteners are rarely sustainable. Better options include:
- **Affiliate marketing** – Earn commissions by sharing affiliate links instead of ad-based shorteners.  
- **Link management platforms like [Linkly](https://linklyhq.com/support/link-management)** – Track clicks, add retargeting pixels, and manage branded short links for professional campaigns.  
- **Content monetization** – Use platforms like YouTube, Substack, or blogs to generate ad or subscription income directly.  

## Conclusion
While **URL shorteners that pay you** can generate small amounts of revenue, they are best seen as a side experiment, not a reliable income source. For long-term growth, building trust with your audience using tools like [custom domains](https://linklyhq.com/support/custom-domain), [vanity URLs](https://linklyhq.com/support/vanity-url), and [detailed click tracking](https://linklyhq.com/support/click-tracking) offers far more value.  

**Ready to move beyond ad-based link shorteners?** Try [Linkly](https://linklyhq.com) to create branded links with advanced tracking, retargeting, and integrations—without compromising user experience.

---

# The 7 Best Free GeoIP Databases for Developers (2026)

> A current list of free GeoIP databases — MaxMind GeoLite2, IP2Location LITE, DB-IP, and more. Compare accuracy, update frequency, and licensing terms.

Source: https://linklyhq.com/blog/free-geoip-databases

# 7 Best Free GeoIP Databases in 2026: Comprehensive Guide

## What is a Geo IP Database?

A **geo IP database** (also known as an **IP geolocation database**) is a database of IP addresses with their geographical locations tagged. These databases enable **IP location tracking** and **IP-based geolocation** services.

GeoIP databases are essential tools for performing **IP geolocation lookups** using an IP address, enabling location-based targeting, fraud detection, and [link analytics](https://linklyhq.com/blog/how-to-track-clicks-on-a-link). Learn more about [IP geolocation accuracy](https://linklyhq.com/blog/how-accurate-ip-geolocation) in our comprehensive guide.

## What is an IP address?

An **IP address** is the unique number given to every device on the internet.

IP addresses serve a similar purpose to phone numbers and allow computers across the internet to communicate with each other.

## How are Geo IP Databases Made?

Geo IP databases are made by combining data from:

* Internet Service Providers (ISPs)  
* Users themselves

This process is a manual one.

The IP addresses themselves do not indicate anything about the geolocation of an IP.

## Free GeoIP Database Comparison Table

Here's a detailed comparison of the **7 best free IP geolocation databases** available in 2026:

| Database                 | Type            | Free Requests/Month | Accuracy Level | API Available | Database Download | Best For                  |
|--------------------------|-----------------|---------------------|----------------|---------------|------------------|---------------------------|
| **IPGeolocation.io**     | API & Database  | 1,000               | High           | Yes           | Yes              | Full-service solution     |
| **Abstract IP Geolocation** | API Only     | 20,000              | High           | Yes           | No               | High-volume API usage     |
| **MaxMind GeoLite2**     | Database & API  | 1,000               | Very High      | Yes           | Yes              | Enterprise accuracy       |
| **IP2Location Lite**     | Database        | Unlimited           | Medium-High    | No            | Yes              | Self-hosted solutions     |
| **ip2c.org**             | API             | Unlimited           | Medium         | Yes           | No               | Simple country lookup     |
| **GeoIP Nekudo**         | API             | Unlimited           | Medium         | Yes           | No               | Basic geolocation         |
| **IP-API**               | API             | 1,000               | High           | Yes           | No               | Commercial usage          |

## Detailed List of Free Geo IP Databases

Below are detailed reviews of each **free IP location database**:

* [IPGeolocation.io](https://ipgeolocation.io) (API & Database)
* [Abstract IP Geolocation API](https://www.abstractapi.com/ip-geolocation-api) (API only)
* [Maxmind’s GeoLite2 Database](https://dev.maxmind.com/geoip/geoip2/geolite2/) (API & Database)
* [IP2Location Lite](https://lite.ip2location.com/)
* [ip2c.org](https://about.ip2c.org/#about)
* [GeoIP Nekudo](https://geoip.nekudo.com/)
* [IP API](https://ip-api.com/)

### 1. IPGeolocation.io - Best Overall Free GeoIP Database

**IPGeolocation.io** offers both API and database solutions with excellent accuracy and reliability. Perfect for **IP location tracking** in web applications.

**Implementation Example:**

```javascript
// JavaScript API implementation
const response = await fetch('https://api.ipgeolocation.io/ipgeo?apiKey=YOUR_API_KEY&ip=8.8.8.8');
const locationData = await response.json();
console.log(`Location: ${locationData.city}, ${locationData.country_name}`);
```

**Key Features:**
- 1,000 free requests per month  
- Country, region, city, and ISP data  
- Timezone and currency information  
- IPv4 and IPv6 support  

### 2. Abstract IP Geolocation API - High Volume Solution

**Abstract's IP Geolocation API** excels for applications requiring high-volume **IP geolocation lookups** with 20,000 free monthly requests.

**Implementation Example:**

```python
# Python API implementation
import requests

api_key = "YOUR_API_KEY"
ip_address = "8.8.8.8"
response = requests.get(f"https://ipgeolocation.abstractapi.com/v1/?api_key={api_key}&ip_address={ip_address}")
location_data = response.json()
print(f"Country: {location_data['country']}")
print(f"City: {location_data['city']}")
```

### 3. MaxMind GeoLite2 - Enterprise-Grade Accuracy

**MaxMind's GeoLite2** provides the highest accuracy among free **IP location databases**, widely used by enterprises.

**Implementation Example:**

```php
// PHP database implementation
require_once 'vendor/autoload.php';
use GeoIp2\Database\Reader;

$reader = new Reader('/path/to/GeoLite2-City.mmdb');
$record = $reader->city('8.8.8.8');
echo $record->city->name . "
";
echo $record->country->name . "
";
```

## Limitations of IP Geolocation and GeoIP Databases

Understanding the limitations of **IP geolocation accuracy** is crucial for implementing effective location-based services:

### Accuracy Levels by Geographic Scope

**GeoIP database accuracy** varies significantly based on geographic granularity:

- **Country Level**: 95-99% accuracy — Highly reliable for most applications  
- **Region/State Level**: 75-85% accuracy — Good for broad targeting  
- **City Level**: 55-80% accuracy — Varies by region and ISP cooperation  
- **ZIP/Postal Code**: 25-50% accuracy — Use with caution  

### Technical Limitations

**IP location tracking** faces several inherent challenges:

- **Mobile Networks**: Dynamic IP assignment reduces accuracy for cellular users  
- **VPN/Proxy Usage**: Can completely mask true user location  
- **Cloud Providers**: AWS, Google Cloud IPs often show data center locations, not user locations  
- **Corporate Networks**: Large organizations may route traffic through central offices  

### Regional Accuracy Variations

**Free IP geolocation databases** show varying performance by region:

- **North America & Europe**: High accuracy due to better ISP data sharing  
- **Asia-Pacific**: Moderate accuracy, improving with infrastructure development  
- **Africa & South America**: Lower accuracy due to limited data collection  
- **Military/Government**: Special locations may show incorrect country data  

### Best Practices for Implementation

To maximize **IP-based geolocation** effectiveness:

1. **Combine multiple data points**: Use IP geolocation alongside user preferences  
2. **Implement fallback mechanisms**: Allow manual location selection  
3. **Regular data updates**: Keep your IP database current (monthly recommended)  
4. **Consider user privacy**: Always inform users about location tracking  

## Use Cases for GeoIP Databases

**Free IP geolocation databases** enable numerous practical applications:

- **Content Localization**: Serve region-specific content and pricing  
- **Fraud Prevention**: Detect suspicious login attempts from unusual locations  
- **Marketing Analytics**: Analyze visitor demographics with [click tracking software](https://linklyhq.com/blog/click-tracking-software-compared)  
- **Compliance**: Meet regional data protection requirements (GDPR, CCPA)  
- **Performance Optimization**: Route users to nearest CDN servers  

## Frequently Asked Questions About GeoIP Databases

### What is the most accurate free GeoIP database?

**MaxMind GeoLite2** provides the highest accuracy among free IP geolocation databases, with 95-99% country-level accuracy and 55-80% city-level accuracy.

### How often should I update my GeoIP database?

For optimal **IP location tracking** accuracy, update your GeoIP database monthly. IP address allocations change frequently, and regular updates ensure maximum precision.

### Can GeoIP databases detect VPN usage?

Most **free IP geolocation databases** cannot reliably detect VPN usage. Specialized VPN detection services are needed for this functionality.

### Which GeoIP database is best for high-volume applications?

**Abstract IP Geolocation API** offers 20,000 free requests per month, making it ideal for high-volume **IP-based geolocation** needs.

### Are there legal considerations for using GeoIP data?

Yes, always comply with privacy regulations like GDPR and CCPA when implementing **IP location tracking**. Inform users about data collection and provide opt-out options.

## Want a geo-redirection link?

Linkly is an URL shortener for marketers, that includes functionality [to redirect users based on their location](https://linklyhq.com/support/creating-location-redirects). Our platform combines **IP geolocation tracking** with powerful [link management tools](https://linklyhq.com/blog/link-management) to optimize your marketing campaigns.

---

# Linkly Alternatives: A 2026 Comparison of URL Shorteners

> Explore the best Linkly alternatives in 2026. A detailed comparison of Bitly, Rebrandly, TinyURL, and others to help you choose the right link management tool.

Source: https://linklyhq.com/blog/some-linkly-alternatives

# Linkly Alternatives: A 2026 Comparison
Choosing the right URL shortener is crucial for any marketing strategy. While [Linkly](https://linklyhq.com/) offers a powerful suite of tools designed for marketers, it's helpful to understand the landscape of alternatives. This guide provides a clear comparison of the top Linkly alternatives to help you decide which platform best fits your needs.
We'll compare the leading players on features, pricing, and their unique strengths.
## 1. Bitly: The Market Leader
[Bitly](https://bitly.com) is the most well-known URL shortener and boasts a massive user base and a large ecosystem of integrations. It's a reliable and powerful choice, especially for large enterprises.
*   **Best for**: Enterprises and users who need a wide range of integrations. *   **Key Features**: Advanced analytics, custom domains (on paid plans), UTM builder, and a comprehensive API. *   **Downsides**: The free plan is quite limited (only 5 links/month), and advanced features can be expensive compared to other services.
Read our full review: [Linkly vs Bitly Enterprise](https://linklyhq.com/blog/linkly-vs-bitly-enterprise)
## 2. Rebrandly: The Branding Specialist
[Rebrandly](https://rebrandly.com) focuses heavily on creating branded short links. Its entire platform is built around the concept of using custom domains to increase brand recognition and trust.
*   **Best for**: Marketers and agencies focused on brand consistency. *   **Key Features**: Strong custom domain support, team collaboration tools, and a UTM builder. *   **Downsides**: The free plan is limited, and it lacks some of the advanced redirection and tracking features found in Linkly.
Read our full review: [Linkly vs Rebrandly](https://linklyhq.com/blog/linkly-vs-rebrandly)
## 3. TinyURL: The Simple & Fast Option
[TinyURL](https://tinyurl.com) is one of the oldest and simplest URL shorteners. It's a no-frills tool for when you just need to make a link shorter without any need for tracking, branding, or analytics.
*   **Best for**: Individuals and users who need quick, anonymous link shortening. *   **Key Features**: Extremely simple interface, no account required for basic use, and links that never expire. *   **Downsides**: No analytics, no custom domains on the free tier, and no advanced marketing features.
## Feature Comparison: Linkly vs. Alternatives
| Feature                 | Linkly                                  | Bitly                            | Rebrandly                      | TinyURL                        | | ----------------------- | --------------------------------------- | -------------------------------- | ------------------------------ | ------------------------------ | | **Free Tier**           | 500 Clicks/mo                         | 5 Links/mo                       | 25 Links/mo                    | Unlimited Links (with ads)     | | **Custom Domains**      | ✅ Free & Paid Plans                      | ❌ Paid Plans Only               | ✅ Free & Paid Plans            | ❌ Paid Plans Only             | | **Advanced Redirects**  | ✅ Geo, Device, Rotator                 | ❌ Limited                       | ❌ Limited                     | ❌ None                        | | **Retargeting Pixels**  | ✅ Yes                                  | ❌ Enterprise Only               | ✅ Yes (Paid Plans)            | ❌ None                        | | **Best For**            | Marketers & Publishers                  | Enterprise                       | Brand-focused Companies        | Simplicity                     |
## Conclusion: Why Linkly is the Strongest Alternative
While each tool has its place, **Linkly** stands out as the most powerful and cost-effective solution for professional marketers, publishers, and affiliates. It combines the branding capabilities of Rebrandly with analytics that compete with Bitly's enterprise tiers, all while offering the most generous free plan.
With features like **geo and device-based redirection**, **retargeting pixel support**, and **QR code generation** included for free, Linkly provides a comprehensive toolset that other alternatives charge a premium for.
**Ready to get started? [Try Linkly for free](https://linklyhq.com/).**

---

# How to Hide Referral Links: A Practical Guide for Marketers

> Learn how to hide referral links to make them cleaner, more trustworthy, and protected. Discover methods like URL shorteners, custom domains, and cloaking with Linkly.

Source: https://linklyhq.com/blog/how-to-hide-referral-links

# How to Hide Referral Links: A Practical Guide for Marketers

Affiliate and referral marketing can be powerful revenue drivers, but raw referral links are often long, messy, and can turn off potential customers. By learning how to hide referral links, you can make your URLs more trustworthy, user-friendly, and brand-aligned—all while protecting your commissions.  

In this guide, we’ll explain why hiding referral links matters, methods you can use, and how tools like [Linkly](https://linklyhq.com) make the process seamless.

## Why Hide Referral Links?

Unmasked referral links have drawbacks:

- **Unattractive URLs**: Long query strings with IDs discourage clicks  
- **Trust issues**: Users may hesitate to click a link that looks suspicious  
- **Commission theft**: Tech-savvy users can strip tracking IDs, costing you revenue  
- **Blocked by filters**: Some platforms and email filters automatically block known affiliate domains  

Hiding (or cloaking) referral links solves these problems by making them cleaner, shorter, and brand-safe.

Learn more about [link cloaking](https://linklyhq.com/support/link-cloaking).

## Methods to Hide Referral Links

### 1. URL Shorteners
Tools like Linkly let you create short, branded links. Instead of sharing a long affiliate URL, you share a neat vanity link, e.g.:  

`https://go.yourbrand.com/product`

This makes the link trustworthy, memorable, and click-worthy.  
[Learn how Linkly shortens URLs](https://linklyhq.com/support/shortened-url)

### 2. Custom Domains
Using your own domain builds brand authority. Linkly supports [custom domains](https://linklyhq.com/support/custom-domain), so you can hide referrals behind URLs that align with your website.

Benefits:
- Reinforces brand consistency  
- Reduces risk of being flagged as spam  
- Gives you control over link structure  

### 3. Redirect Pages
Another common method is creating a dedicated page on your site that redirects to the affiliate link. While simple, this method can be harder to manage at scale compared to using a dedicated link management platform.

### 4. Cloaking & Tracking
With advanced [link cloaking](https://linklyhq.com/support/link-cloaking), the affiliate ID is hidden, making it harder for users to bypass your referral code. Paired with [click tracking](https://linklyhq.com/support/click-tracking), you gain detailed insights into link performance.

## Why Use Linkly to Hide Referral Links?

Linkly goes beyond just shortening links:

- **Custom domains and [vanity URLs](https://linklyhq.com/support/vanity-url)** to keep links branded  
- **Detailed click tracking** to analyze campaign performance  
- **[Retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels)** to build audiences from link clicks  
- **[Integration with Zapier](https://linklyhq.com/support/zapier-integration)** to connect with thousands of apps  
- **Free plan** with 500 clicks/month  

This makes Linkly a complete solution for managing, protecting, and optimizing referral links.

## Best Practices for Hiding Referral Links

- Always disclose affiliate relationships for compliance (e.g., FTC guidelines)  
- Use descriptive slugs instead of random strings (e.g., `/best-headphones` instead of `/x1y2z3`)  
- Monitor performance with analytics to optimize campaigns  
- Avoid over-cloaking—make sure links still look natural  

## Conclusion

Hiding referral links isn’t about being deceptive—it’s about creating clean, trustworthy, and trackable URLs that drive more clicks and safeguard your earnings.  

Ready to hide your referral links the smart way? [Get started with Linkly today](https://linklyhq.com) and experience seamless link cloaking, branded domains, and advanced tracking.

---

# Why Use a Short URL? + Linkly Advantages

> Discover why short URLs matter for marketing and branding. Learn the advantages of using Linkly for custom domains, click tracking, and link management.

Source: https://linklyhq.com/blog/why-use-a-short-url-linkly

# Why Use a Short URL? + Linkly Advantages

Short URLs are more than just convenient—they are a key part of modern link management. By reducing long, messy links into clean, shareable ones, short URLs improve user experience, boost engagement, and unlock valuable insights. Let’s explore why short URLs matter and how [Linkly](https://linklyhq.com) can help you maximize their benefits.

---

## What Is a Short URL?

A short URL is a condensed version of a longer link. Instead of pasting a lengthy URL with tracking parameters, you can share a branded, easy-to-read link that is simple to remember and more likely to be clicked.  

Examples:  
- Long URL: `https://www.example.com/products/category/item?utm_source=facebook&utm_campaign=spring_sale`  
- Short URL: `https://yourbrand.link/sale`

---

## Why Use a Short URL?

### 1. Cleaner, More Shareable Links
Long URLs look cluttered and unprofessional. Short URLs are easy to read, type, and share across platforms like social media, emails, and SMS.

### 2. Higher Click-Through Rates
A short, branded URL signals trust and professionalism. People are more likely to click on a clean link than a confusing one full of random characters.

### 3. Better Tracking and Analytics
Short URLs let you track clicks, locations, devices, and referrals. This data helps you understand your audience and optimize your marketing campaigns. Learn more in our [click tracking guide](https://linklyhq.com/support/click-tracking).

### 4. Improved Branding
With a custom domain or [vanity URL](https://linklyhq.com/support/vanity-url), every link you share reinforces your brand. Instead of generic shorteners, you control the message and presentation.

### 5. Flexibility and Control
Short URLs allow you to update destinations without changing the link. This prevents "link rot" and lets you fix mistakes or redirect traffic as needed. See our guide on [managing links](https://linklyhq.com/support/link-management).

---

## Linkly Advantages

While many tools offer link shortening, Linkly goes beyond the basics with advanced features for marketers:

- **Custom Domains & Vanity URLs**  
  Strengthen your brand with links like `yourbrand.link/promo`. [Set up your custom domain](https://linklyhq.com/support/custom-domain).

- **Detailed Analytics**  
  Get insights into clicks, user devices, geolocation, and referrers. Share reports easily with your team using [share analytics](https://linklyhq.com/support/share-analytics).

- **Retargeting Pixels**  
  Add [Facebook Pixels](https://linklyhq.com/support/add-facebook-pixel-to-a-link) or other tags to links for precise audience retargeting.

- **Integrations**  
  Automate workflows with [Zapier integration](https://linklyhq.com/support/zapier-integration) or connect to tools like Google Analytics with [UTM tracking support](https://linklyhq.com/support/google-analytics-utm-tag-builder).

- **QR Codes & Expiring Links**  
  Create [QR codes](https://linklyhq.com/support/create-qr-codes) or [expiring links](https://linklyhq.com/support/create-expiring-links) for events, campaigns, or limited-time offers.

- **Free Plan**  
  Start with 500 free clicks per month. Learn more on our [pricing page](https://linklyhq.com/pricing).

---

## Conclusion

Short URLs make links cleaner, more clickable, and trackable. By choosing a powerful platform like Linkly, you gain control, insights, and branding opportunities that go far beyond shortening.  

**Ready to improve your link strategy? [Get started with Linkly today](https://linklyhq.com) and experience the difference.**

---

# What is a Tiny URL? How to Create One Free (2026 Guide)

> A tiny URL is a shortened web link that's easier to share, track, and remember. Learn how tiny URLs work, why marketers use them, and how to create one free.

Source: https://linklyhq.com/blog/tiny-url

# What is a Tiny URL?

A **tiny URL** is a shortened version of a long web link, making it easier to share, track, and manage. Instead of sending a lengthy string filled with parameters, a tiny URL condenses it into a short, clickable link that still directs users to the same destination.

## Why Tiny URLs Exist

Long URLs can be messy. They often contain tracking parameters, session IDs, or product identifiers that make them difficult to share on social media, in emails, or even offline in QR codes. Tiny URLs solve this by:

- Making links easier to copy, paste, and remember  
- Improving click-through rates with clean, branded links  
- Allowing businesses to measure and analyze link performance  

[Linkly's URL shortener](https://linklyhq.com/support/shortened-url) is an example of a tool that generates tiny URLs while adding advanced analytics and customization options.

![TinyURL homepage showing its simple URL shortening interface](https://linklyhq.com/img/tinyurl-homepage-2026.png)


## How Tiny URLs Work

When you shorten a link:

1. The original long URL is stored in a database.  
2. A unique short code is generated (e.g., `abcd12`).  
3. The short link (like `https://lnk.ly/abcd12`) redirects anyone who clicks it to the original destination.  

This process is seamless and nearly instantaneous for the end user.

## Benefits of Using Tiny URLs

### 1. Branding and Trust
With services like [custom domains](https://linklyhq.com/support/custom-domain), tiny URLs can match your brand (e.g., `yourbrand.link/sale`), increasing trust and recognition.

### 2. Analytics and Tracking
Marketers can track clicks, devices, geographies, and more. Linkly provides [detailed click tracking](https://linklyhq.com/support/click-tracking) and [shareable analytics dashboards](https://linklyhq.com/support/share-analytics).

### 3. Flexibility
Tiny URLs can be updated to point to a new destination if needed, preventing broken links and preserving campaigns. Learn more about [managing links](https://linklyhq.com/support/link-management).

### 4. Compatibility
They work well in places with strict character limits, such as Twitter posts, text messages, or printed materials like flyers and QR codes.

## Common Use Cases

- **Social Media:** Share cleaner links in posts and bios.  
- **Email Marketing:** Reduce the chance of links breaking due to formatting.  
- **Offline Campaigns:** Use short links in print ads, business cards, and [QR codes](https://linklyhq.com/support/create-qr-codes).  
- **Affiliate Marketing:** Mask long tracking URLs with simple, user-friendly alternatives.  

## Tiny URLs vs. Traditional Links

| Feature              | Traditional Link                                | Tiny URL                          |
|----------------------|------------------------------------------------|-----------------------------------|
| Length               | Can be very long                               | Short and compact                 |
| Branding             | Often generic or messy                         | Customizable with your domain     |
| Tracking             | Limited without analytics tools                | Built-in click tracking           |
| Ease of sharing      | Hard to copy and remember                      | Easy to share anywhere            |

## Why Use Linkly for Tiny URLs?

While free shorteners exist, professional marketers need more control. Linkly offers:

- [Custom branded links](https://linklyhq.com/support/vanity-url) for trust and visibility  
- [Click analytics and reporting](https://linklyhq.com/support/linkly-click-data)  
- [Integration with Zapier](https://linklyhq.com/support/zapier-integration) and Google Analytics  
- A [free plan](https://linklyhq.com/support/free-plan) with 500 monthly clicks  

## Conclusion

A tiny URL is more than just a shorter link. It’s a tool for better branding, tracking, and campaign management. Whether you’re sharing on social media, sending email campaigns, or printing marketing materials, tiny URLs ensure your links are clean, trackable, and effective.

Ready to create your own tiny URLs? [Get started with Linkly today](https://linklyhq.com/support/how-linkly-works) and take control of your links with powerful tracking and customization.

---

# How the Look and Feel of Your Domain Name Impacts Brand Perception

> Nearly 80% of consumers trust businesses with a custom domain over social media alone. Learn why the right domain boosts brand trust, recall, SEO, and sales—and how to choose one that grows with your business.

Source: https://linklyhq.com/blog/domain-name-brand-perception

# How the Look and Feel of Your Domain Name Impacts Brand Perception

First impressions often start online, setting the tone for how consumers perceive a business. One critical aspect is your domain name, which can influence brand trust, marketing initiatives, and, ultimately, sales. It's just as important as, or even more important than, your business name—especially if you sell products or services over the internet.

In [one survey](https://blacknight.blog/i2coalition-survey-results-show-that-consumers-prefer-domain-and-websites-over-social-media.html), most consumers agreed that having a domain name signals legitimacy. Nearly 80% said they're more likely to trust a business with a custom domain name and website than one active only on social media. This trend was especially pronounced among those shopping for electronics, vehicles and auto parts, industrial goods, and pharmaceutical products.

With that in mind, purchase a domain that supports your branding and marketing efforts. Consider your industry, target audience, types of products, and long-term vision. Here’s why your choice matters and how to find the perfect fit.

## **TL;DR**

- A custom domain name boosts brand trust; 80% of consumers prefer businesses with them over social media-only presences.
- 77% of consumers treat domain names as "important"; shorter and memorable domains enhance recall and engagement.
- Investing in a quality domain can reduce customer acquisition costs and maximize SEO, leading to more organic traffic.
- Choose a .com extension when possible; avoid numbers and special characters to avoid consumer confusion.
- Quick action is key—domains sell fast, so secure yours before it's too late!

## How Domain Names Influence Branding

According to a [2024 survey](https://www.atom.com/radar/domain-name-importance-in-2024-survey/), 77% of consumers consider domain names “important” or “very important.” Around 47% expect a domain name to be easy to recall, and nearly one-third prefer short and simple domains.

Consider this: would you rather trust LiveHealthy.com or LiveHealthy-247.net? Probably the former. "LiveHealthy.com" is short, catchy, and memorable, while "LiveHealthy-247.net" screams spam.

The same applies to your business. A well-chosen domain can positively impact brand recall, build credibility, and help you stand out from the crowd. At the same time, it creates expectations and can make your brand more appealing to potential customers.

Choosing a domain name is a strategic move with long-term ramifications. This decision will influence your marketing, PR, and SEO efforts, as well as your company’s bottom line. After all, there’s a reason some brands [spent millions on domain names](https://www.wix.com/blog/most-expensive-domain-names) like Voice.com, VacationRentals.com, NFTs.com, or AI.com.

Without further ado, let’s go over the benefits of getting a high-quality domain name:

### Build Credibility and Trust

Like it or not, people judge a book by its cover—and a business by its domain name. A high-quality domain can make it easier to build trust with potential clients and set expectations. It's often the first detail customers see—and in that instant, they decide whether to click, engage, or walk away.

### Increase Brand Recall

The best domain names are easy to spell and remember, keeping your brand top-of-mind. Say you run an eCommerce business. If someone stumbles across your website but doesn’t buy right away, a simple, memorable domain makes it more likely they’ll come back later.

Think of Netflix, Headspace, GymShark, Amazon, and other top brands. Their domain names grab attention instantly and stick in your mind, even if you haven’t used their services in a while. They pop into your head when you're ready to watch a movie, meditate, exercise, or go shopping.

### Reduce Customer Acquisition Costs

When you [purchase a domain](https://www.wix.com/domains) that's easy to type and share, more people will talk about it, mention your brand, and find their way back to your site without needing an ad to remind them.

The result? Fewer dollars spent on retargeting, lower customer acquisition costs, and more effective marketing campaigns.

### Maximize Your SEO Efforts

Domain names are [not direct ranking factors](https://www.searchenginejournal.com/ranking-factors/domain-name/) but can still impact your SEO. A catchy, relevant domain is more likely to stand out in search engine results, boost click-through rates, and attract organic traffic.

Say you're a massage therapist in Orlando, Florida. If your domain name includes localized keywords, it has a higher chance of showing up in local search results and attracting visitors who need your services.

Your website content matters a lot, too, but a relevant domain can make it easier to gain visibility and attract qualified traffic. This aspect alone could help you save thousands of dollars in advertising.

### Gain a Competitive Advantage

Use a domain registrar like Wix to find a unique name for your website. It’s one of the easiest ways to set your business apart and make a lasting impression.

A good example is Headspace. Instead of going for a generic domain like meditation.com, they chose an original name that evokes calm and clarity. Even if someone has never heard of this brand, they might still [click its URL](https://linklyhq.com/blog/how-to-track-clicks-on-a-link) in search results because the domain name sparks curiosity and feels credible.

Now picture that next to something like “best-meditation-app.net” in search results. Which one are you more likely to click?

## Find the Perfect Domain Name in 5 Steps

Choosing the best domain name isn't easy, especially for businesses in competitive industries like tech, health, or fashion. One-word domains are long gone or cost hundreds of thousands, if not millions, of dollars, but that doesn't mean you're out of options.

The key is to get creative and keep an open mind. Play around with words, invent your own, or use Wix's free domain name generator to brainstorm ideas. Follow these steps to find the perfect match:

### Consider Your Business and Industry

Make a list of words related to what you do and the niche you're in. Think beyond the obvious.

Say you're a nutrition coach. Don't stop at "health," "food," or "diet;" instead, dig into words that align with your mission and unique value proposition.

For example, words like "fuel," "macro," "lab," or "metabolic" suggest an evidence-driven approach, while "thrive," "nourish," and "balance" have a holistic vibe.

Pick one or two words, then use them in different combinations to create a unique domain name. Add action verbs, adjectives, stop words, or your brand name, such as in "Kate Lyman Nutrition" or "Stronger by Science."

### Keep It Short and Sweet

Short URLs are more memorable and often perform better in search results than longer ones. Since the domain name is the backbone of a website's URL, you'll want to keep it short and sweet.

According to [Backlinko](https://backlinko.com/search-engine-ranking), the top-ranking pages on Google have URLs that are about 66 characters long. Not only do these pages rank higher in search results, but they also get more organic, or unpaid, clicks.

That said, try not to exceed two or three words or 15 characters, excluding the domain extension (e.g., .com). Take one step further and use an [URL shortener](https://linklyhq.com/blog/how-url-shorteners-work) when sharing your web pages on social media. This keeps your website address user-friendly, which in turn can improve shareability, user experience, and overall brand perception.

### Choose a Trusted Domain Extension

A domain extension is the combination of letters following a domain name in a URL. Think .com, .us, .org, or .gov.

Ideally, purchase a domain ending in .com, as it's the most trusted and widely recognized extension. If you can't find anything available, consider alternative options like:

| **Domain Extension** | **Best for** |
| --- | --- |
| .org | Nonprofits, professional organizations, open-source communities |
| .edu | Course creators, schools, educational websites |
| .net | Enterprises, especially those in tech and finance |
| .co | Startups, innovative brands, tech companies |
| .tech, .digital, .io, .ai | Technology companies |
| .info | Informational websites |
| .shop | Ecommerce businesses, including online stores |
| .app | Mobile or desktop apps |
| .co.uk, .de, .fr, .ca, .es | Businesses targeting national or local audiences |

If you register a domain with an extension other than .com—like .co, .net, or .edu—it’s crucial to check whether the .com version is already in use. Why? Because people often type .com out of habit.

For example, if your site is “urbanwellness.co,” a customer might accidentally land on urbanwellness.com, which could belong to a competitor. As a result, you’ll lose traffic and sales.

Before registering your domain, look up the .com version. If it’s taken but inactive, you might consider buying it. If it’s active and branded, go back to the drawing board and find something more distinct.

### Avoid Numbers and Special Characters

The use of numbers, doubled letters, or hyphens in domain names can confuse consumers and hurt website traffic.

For instance, a potential customer could type "freshbites.com" instead of your actual domain name, "fresh-bites.com," and end up on a different website. The same can happen if your domain name contains numbers or hyphens.

Also, avoid commonly misspelled words like "accommodation," "successful," "equipment," "conscience," "humorous," or "jewelry," as well as long or complex words. Go for a name that's easy to spell, type, and remember, or you could end up sending traffic to your competitors.

### Act Quickly

Once you've found the perfect domain name, check its availability with a trusted registrar like Wix, Namecheap, GoDaddy, or Cloudflare. If the .com version is taken, but you still want to use that particular name, make sure it's not trademarked and then choose a different extension.

The best domains sell quickly—sometimes within hours. That’s why it’s important to act fast, even if you’re not launching your website right away.

It’s also a good idea to register not just your main domain but also commonly mistyped versions and alternatives like .co or .net. With this approach, you'll safeguard your brand from copycats or competitors who could mislead your audience.

## Choose a Domain Name That Will Grow with Your Business

Ready to purchase a domain? While it's important to act quickly, you should take time to ask for feedback. Run it by a few friends, colleagues, or potential customers to see how they feel about it. If they constantly mishear or misspell it, that's a red flag.

As a final word, make sure your domain name leaves room for growth. You may be offering one type of product or service right now, but things can change over time. Today you're a nutrition coach. Next year, you might be publishing a book, launching a course, or selling health products. If that happens, your domain should still be relevant and aligned with your goals.

## FAQ

### How does a custom domain name impact brand trust?

A survey indicated that nearly 80% of consumers are more likely to trust a business with a custom domain name than one that is only active on social media. This heightened trust is particularly significant among consumers shopping for products like electronics, vehicles, and pharmaceuticals. A custom domain signals legitimacy and professionalism, which can positively influence potential customers' perceptions.

### What are the key factors to consider when choosing a domain name?

When selecting a domain name, consider factors such as your industry, target audience, and the types of products or services you offer. Additionally, it's important to choose a name that is easy to remember, ideally short and simple, and one that aligns with your branding goals. Avoid using numbers, hyphens, or special characters, as they can confuse potential customers.

### Why is a memorable domain name essential for brand recall?

A memorable domain name enhances brand recall by making it easier for consumers to remember and return to your website. The best domain names are often short and catchy, which helps keep your brand top-of-mind. For instance, well-known brands like Netflix and Amazon have domain names that are easy to spell and remember, thus facilitating direct traffic to their sites even without prior advertisement.

### How can a good domain name help reduce customer acquisition costs?

A great domain name that is easy to type and share encourages organic word-of-mouth promotion, meaning customers are more likely to mention your brand or return to your site without needing retargeting ads. This decrease in the need for paid advertisements can significantly lower your overall customer acquisition costs, allowing you to invest in other marketing strategies.

### What steps should I follow to find the perfect domain name?

To find the ideal domain name, start by brainstorming words associated with your business and industry. Keep your domain short, ideally fitting within 15 characters. Opt for a .com extension when possible to ensure trust, and avoid using numbers or special characters. Once you have a few options, verify their availability and consider feedback from peers to ensure the name resonates well.

---

# How to Track QR Code Scans and Analyze Results

> Learn how to track QR code scans and analyze results to boost engagement. Discover key metrics, best practices, and how Linkly makes QR code tracking easy and insightful.

Source: https://linklyhq.com/blog/how-to-track-qr-code-scans

# How to Track QR Code Scans and Analyze Results

**QR code tracking** transforms a simple black-and-white square into a powerful marketing and analytics tool. Instead of just sending users to a destination, you can measure engagement, discover where and when scans happen, and fine-tune your campaigns for maximum impact.

In this guide, we’ll cover **how QR code tracking works**, the **metrics that matter**, and the **best practices** for getting the most out of every scan—plus how Linkly makes the process simple and insightful.

---

## Why Tracking QR Code Scans Is Essential

QR codes have exploded in popularity in recent years. They appear on:
- Product packaging
- Restaurant menus
- Event tickets
- Flyers and posters
- Email signatures
- Business cards

But without tracking, you’re flying blind. You won’t know:
- How many people engaged with your code
- Which marketing placements are most effective
- When and where engagement is highest
- Which devices your audience uses

By setting up [QR code tracking](https://linklyhq.com/support/create-qr-codes), you turn every scan into **actionable marketing intelligence**.

---

## How QR Code Tracking Works

The key to tracking is using a **redirect link**. Instead of embedding your destination URL directly into the QR code, you:
1. Create a short, trackable link using a tool like [Linkly](https://linklyhq.com/support/shortened-url).
2. Enable [click tracking](https://linklyhq.com/support/click-tracking) for that link.
3. Generate a QR code from the shortened link.
4. Place the QR code in your marketing material.
5. Analyze scan data in real time.

This way, every time someone scans your QR code, Linkly records essential details before sending them to your target page.


![Linkly analytics dashboard showing click tracking chart with total clicks and trend comparison](https://linklyhq.com/img/linkly-analytics-dashboard.png)

**Pro Tip:** With [dynamic QR codes](https://linklyhq.com/support/create-qr-codes), you can change the destination URL at any time—no need to reprint your materials.

---

## Key Metrics to Analyze

When evaluating your QR code’s success, focus on:

### 1. **Total Scans**
The raw number of times the QR code was scanned.

### 2. **Unique Scans**
Identifies how many individual users engaged with your code (important for avoiding inflated numbers from repeat scanners).

### 3. **Location Data**
See **cities, regions, and countries** where scans occur. This can guide geo-targeted campaigns.

### 4. **Time and Date**
Discover your peak scan times—helpful for timing promotions.

### 5. **Device & OS**
Find out if users are on iOS, Android, or desktop.

### 6. **Conversion Tracking**
Measure what happens after the scan—purchases, form submissions, or app downloads—by combining QR tracking with [Google Analytics UTM tags](https://linklyhq.com/support/google-analytics-utm-tag-builder) or [retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels).

---

## Advanced Tracking Strategies

If you want deeper insights, consider:

- **UTM Parameters**  
  Append UTM tags to your link for granular source/medium/campaign tracking in Google Analytics.

- **Retargeting Audiences**  
  Add [Facebook Pixel](https://linklyhq.com/support/add-facebook-pixel-to-a-link) or [Twitter tracking](https://linklyhq.com/support/twitter-tailored-audience-tags-to-links) to re-engage scanners with ads.

- **Multiple QR Codes for A/B Testing**  
  Use different codes for different locations or creatives to compare performance.

- **Scan Expiry Dates**  
  Set [expiring links](https://linklyhq.com/support/create-expiring-links) to limit access after a promotion ends.

---

## Best Practices for High-Performance QR Codes

1. **Brand Your QR Codes**  
   Use [vanity URLs](https://linklyhq.com/support/vanity-url) and add your logo for trust and recognition.


   
2. **Use Clear Calls-to-Action**  
   Add text like “Scan for 20% Off” so users know what they’ll get.

3. **Test Before Printing**  
   Ensure the code scans easily from various distances and lighting conditions.

4. **Leverage Multiple Channels**  
   Place codes in both physical (posters, packaging) and digital (PDFs, emails) environments.

5. **Track Over Time**  
   Compare scan rates month-by-month to identify trends.

---

## How Linkly Makes QR Code Tracking Effortless

With Linkly, you can:
- Create [**trackable, dynamic QR codes**](https://linklyhq.com/features/qr-code-generator) in seconds.
- View real-time scan analytics.
- [Export your data as CSV](https://linklyhq.com/support/export-data-as-csv) for reporting.
- Integrate with [Zapier](https://linklyhq.com/support/zapier-integration) to trigger actions after scans.
- Use a [custom domain](https://linklyhq.com/support/custom-domain) for branded QR links.
- Take advantage of the **[free plan](https://linklyhq.com/support/free-plan)** for up to 500 clicks per month.

---

## Example: Tracking a QR Code Campaign

Let’s say you run a coffee shop offering a **loyalty discount** via QR code on takeaway cups:
1. Create a trackable Linkly link pointing to your sign-up form.
2. Generate a QR code from that link.
3. Print the code on your cups.
4. Monitor scan rates daily.
5. See which days have the highest engagement—perhaps Friday mornings are busiest.
6. Adjust promotions accordingly.

---

## Conclusion

QR codes are more than just quick shortcuts—they can be **data-rich marketing assets** when tracked properly. By analyzing scans, you’ll uncover audience patterns, identify winning placements, and improve your campaigns over time.

**Ready to unlock the full potential of your QR codes? [Start tracking scans with Linkly today](https://linklyhq.com) and turn every scan into actionable insight.**

---

# Top Link Management Tools for Marketers

> Explore the top link management tools for marketers in 2026. Compare features, pricing, and integrations—and see why Linkly is the smart choice for branded links and advanced tracking.

Source: https://linklyhq.com/blog/link-management-tools

# Top Link Management Tools for Marketers

Managing links effectively is essential for any digital marketing strategy. The right **link management tools** can boost click-through rates, enhance brand consistency, and provide in-depth analytics. In this guide, we’ll explore the best tools marketers use today—and show you how Linkly stands out from the crowd.

## Why Link Management Matters

Link management isn't just about shortening URLs—it's about taking control of how your links look, behave, and perform. Effective tools offer:

- **Custom branding** with [vanity URLs](https://linklyhq.com/support/vanity-url)
- **Click tracking** and detailed analytics
- **Integration** with CRMs, analytics tools, and ad platforms
- **QR code generation** for offline campaigns
- **Spam protection** and link safety

[Learn more about how Linkly works](https://linklyhq.com/support/how-linkly-works)

---

## 1. **Linkly** – Powerful Link Management with Full Customization

[Linkly](https://linklyhq.com) is built for marketers who want more than just a short link. It offers advanced features like:

- [Custom domains and vanity URLs](https://linklyhq.com/support/custom-domain)
- [Retargeting with pixels](https://linklyhq.com/support/retargeting-tracking-pixels)
- [Detailed click tracking and analytics](https://linklyhq.com/support/click-tracking)
- [QR code creation](https://linklyhq.com/support/create-qr-codes)
- [Zapier integration](https://linklyhq.com/support/zapier-integration)
- [Import links from Bitly](https://linklyhq.com/support/bitly-import-links)
- [Free plan for up to 500 clicks/month](https://linklyhq.com/support/free-plan)

If you're looking for a tool that balances simplicity with power, Linkly is a top-tier choice.

➡️ [Explore Linkly Features](https://linklyhq.com/linkly-features)

---

## 2. **Bitly** – Popular and User-Friendly

Bitly is widely used for basic link shortening and branding. It provides:

- Branded links
- Basic link tracking
- Link expiration

However, many marketers find Bitly limiting without upgrading to paid tiers. Linkly offers a smoother path for growing teams who need flexibility.

---

## 3. **Rebrandly** – Branding-First Link Tool

Rebrandly focuses on brand visibility, letting users create custom domains and branded links. Features include:

- Link routing by country or device
- Traffic routing rules
- UTM builder

While strong on branding, it may lack the robust analytics and integrations marketers get from Linkly.

---

## 4. **TinyURL** – Quick and Simple

TinyURL is a minimalist tool for shortening links on the fly. Pros include:

- No signup needed
- Very easy to use

However, it lacks click tracking, branded URLs, or team collaboration—making it less suitable for professional marketers.

---

## 5. **BL.INK** – Enterprise-Focused Link Platform

BL.INK provides advanced capabilities aimed at enterprises, such as:

- Role-based access
- Compliance tools
- Advanced analytics

Its pricing and complexity may be overkill for solo marketers or small teams. For most, Linkly offers similar features with a friendlier user experience.

---

## What to Look for in a Link Management Tool

When choosing a link management tool, consider the following:

- **Custom domains**: For brand recognition and trust
- **Tracking & analytics**: Know what’s working and optimize
- **Integration options**: Zapier, Google Analytics, etc.
- **Link organization**: Tags, folders, or team collaboration
- **Security**: Avoid spam, broken redirects, and bot clicks

For more help, see [our guide to managing links](https://linklyhq.com/support/link-management) or learn [how to track SMS links](https://linklyhq.com/support/tracking-sms-links).

---

## Linkly: The Marketer’s Choice

Linkly brings together everything marketers need:

✅ Custom branded links  
✅ Reliable click tracking  
✅ QR code and pixel support  
✅ Deep integration with analytics tools  
✅ Easy onboarding and a generous free plan

And it’s backed by a user-friendly interface, detailed [support resources](https://linklyhq.com/support), and trusted by thousands of professionals.

---

## Conclusion

Choosing the right **link management tool** can streamline your marketing workflow and unlock valuable insights. While other platforms offer niche advantages, Linkly provides the perfect balance of customization, tracking, and ease of use—all without the enterprise price tag.

**Ready to enhance your link management strategy? [Get started with Linkly today](https://linklyhq.com) and experience seamless link tracking and customization.**

---

# How to Set Up Affiliate Links the Right Way

> Learn how to do affiliate link setup the right way—from link formatting to tracking and cloaking. Discover best practices and tools like Linkly to optimize your affiliate marketing.

Source: https://linklyhq.com/blog/how-to-set-up-affiliate-links

# How to Set Up Affiliate Links the Right Way

Setting up affiliate links correctly is essential if you want to earn commissions, stay compliant, and track performance. In this guide, we’ll walk you through affiliate link setup best practices and show you how Linkly can help you get the most out of every click.

## What Is Affiliate Link Setup?

Affiliate link setup refers to the process of generating, formatting, managing, and tracking affiliate links so they’re functional, optimized, and user-friendly. Proper setup ensures that your links are:

* Clickable and not broken
* Tracked with UTM parameters or analytics
* Compliant with affiliate program terms
* Cloaked or shortened for branding and trust

## Why Proper Affiliate Link Setup Matters

Improperly set up links can result in lost revenue, broken tracking, or even getting banned from affiliate programs. Here’s what you risk without proper setup:

* **Lost commissions** due to tracking issues
* **Poor user trust** with suspicious-looking URLs
* **Compliance violations** with affiliate platforms or ad networks
* **Limited insights** into which links perform best

## Step-by-Step Guide to Affiliate Link Setup

### 1. Get Your Raw Affiliate URL

Start by grabbing the affiliate link provided by your affiliate network (like Amazon Associates, ShareASale, or CJ).

Example:

`https://www.example.com/product?ref=123456&utm_source=affiliate`

### 2. Shorten and Cloak Your Affiliate Link

Affiliate links are often long and messy. Using a link shortener like [Linkly](https://linklyhq.com) allows you to:

* Create branded, custom domains with [vanity URLs](https://linklyhq.com/support/vanity-url)
* Cloak the affiliate destination to improve trust
* Avoid spam filters and ad blocks

Relevant guide: [How to cloak affiliate links using Linkly](https://linklyhq.com/support/link-cloaking)

When managing your links, consider using tools that optimize both user experience and performance. For example, using [AI humanizer for AI-generated content](https://humanizeaitext.ai) can help you create more engaging and natural-sounding descriptions, improving the appeal of your affiliate offers.

### 3. Add Tracking Parameters

Use UTM tags to understand where clicks are coming from. Linkly makes this easy with its [Google Analytics UTM Tag Builder](https://linklyhq.com/support/google-analytics-utm-tag-builder), or you can build them manually.

Example:
`https://yourbrand.link/product1?utm_source=newsletter&utm_medium=email&utm_campaign=summer_sale`

### 4. Use Custom Domains

Using your own branded domain increases trust and improves click-through rates. Linkly supports custom domains with guides for [GoDaddy](https://linklyhq.com/support/add-cname-godaddy), [Namecheap](https://linklyhq.com/support/add-cname-namecheap), and others.

### 5. Track Clicks and Performance

It’s essential to monitor which links are working. Linkly provides [click tracking](https://linklyhq.com/support/click-tracking), geolocation data, referrers, device types, and even [sharing analytics](https://linklyhq.com/support/share-analytics).

Key features include:

* Real-time analytics
* Exportable reports ([CSV export guide](https://linklyhq.com/support/export-data-as-csv))
* Integration with [Zapier](https://linklyhq.com/support/zapier-integration)

### 6. Ensure Compliance

Most affiliate programs (like Amazon) prohibit cloaking or require disclosures. Make sure to:

* Read the terms of your affiliate platform
* Use a disclosure near your links (e.g. "As an Amazon Associate I earn from qualifying purchases.")
* Avoid redirecting links that violate policies

For Amazon-specific guidance, see: [Create Amazon Affiliate Links with Linkly](https://linklyhq.com/support/retarget-amazon-visitors)

## Linkly: Your Partner in Affiliate Link Setup

Linkly helps you do affiliate link setup the right way by providing:

* Branded custom domains and vanity URLs
* Robust tracking and analytics
* QR code support and retargeting pixels
* A free plan with 500 clicks per month ([Learn more](https://linklyhq.com/support/free-plan))

Whether you’re a beginner or a seasoned affiliate marketer, Linkly simplifies every step of affiliate link management.

## Conclusion

Proper affiliate link setup can mean the difference between mediocre performance and thriving commissions. By shortening, tracking, and managing your links with tools like Linkly, you set yourself up for scalable success.

**Ready to optimize your affiliate links? [Get started with Linkly](https://linklyhq.com) today and unlock powerful features for free.**

---

# Ultimate Guide to URL Shortening in 2026 - Best Practices & Tools

> Complete guide to URL shortening in 2026. Learn about the best URL shorteners, tracking analytics, custom domains, and advanced features. Free tools included.

Source: https://linklyhq.com/blog/ultimate-guide-url-shortening-2025

# Ultimate Guide to URL Shortening in 2026

URL shortening has evolved from a simple tool to make long URLs manageable into a sophisticated marketing platform. In 2026, the best URL shorteners offer advanced analytics, custom domains, geo-targeting, and retargeting capabilities.

This comprehensive guide covers everything you need to know about URL shortening, from basic concepts to advanced marketing strategies.

---

## What is URL Shortening?

URL shortening is the process of creating a shorter, more manageable version of a long URL. Instead of sharing a lengthy link like:

```
https://example.com/very-long-path-to-content?utm_source=newsletter&utm_medium=email&utm_campaign=january2025
```

You can create a short link like:

```
https://short.ly/abc123
```

### Benefits of URL Shortening

**1. Improved User Experience**  
- Easier to share and remember  
- Clean appearance in posts and emails  
- Better CTR due to reduced link intimidation  

**2. Advanced Analytics**  
- Real-time click tracking  
- Geo and device performance  
- Browser usage  
- Campaign effectiveness  

**3. Professional Branding**  
- Custom domains for branded links  
- Trust via recognizable short URLs  
- Consistent branding  

**4. Marketing Optimization**  
- A/B testing destinations  
- Geo-targeted campaigns  
- Retargeting pixels  
- Expiring links for promotions  

---

## How URL Shorteners Work

URL shorteners follow this basic flow:

1. **Link Creation** – Submit your long URL  
2. **ID Generation** – A unique short ID (5–7 chars) is generated  
3. **Database Storage** – Mapping of short and long URLs is saved  
4. **Redirect Process** – 301 redirect when the short URL is clicked  
5. **Analytics Tracking** – Click data is captured and analyzed  

### Technical Implementation

Most use Base62 encoding (A-Z, a-z, 0–9) → 62⁶ = ~57B combinations for 6-char IDs.

---

## Best URL Shorteners in 2026

### 1. **Linkly** – *Best Overall*

**Strengths:**  
- 500 free monthly clicks + analytics  
- Custom domains included  
- Geo/device redirects  
- [Link cloaking](https://linklyhq.com/support/link-cloaking), retargeting pixels  
- Full-featured API  

**Pricing:** Free (500 clicks/mo), paid from $7/mo  
**Best For:** Marketers wanting advanced features at low cost  

---

### 2. **Bitly** – *Most Popular*

**Strengths:**  
- Large user base  
- Good analytics  
- Mobile apps  
- Enterprise-ready  

**Weaknesses:**  
- No custom domains on free plan  
- Higher cost for advanced features  

**Pricing:** Free (1,000 clicks/mo), paid from $8/mo  
**Best For:** Existing Bitly users with enterprise needs  

---

### 3. **TinyURL** – *Simplest Option*

**Strengths:**  
- Free and unlimited clicks  
- No registration  
- Simple interface  
- Proven reliability  

**Weaknesses:**  
- No analytics  
- No branding or customization  

**Pricing:** Free  
**Best For:** Basic users needing raw shortening only  

---

### 4. **Rebrandly** – *Best for Branding*

**Strengths:**  
- Branded links focus  
- Team collaboration tools  
- Analytics and API  

**Weaknesses:**  
- 50 clicks/mo on free plan  
- Expensive paid plans  
- Geo-targeting not in lower tiers  

**Pricing:** Free (50 clicks/mo), paid from $24/mo  
**Best For:** Enterprises focused on branded links  

---

## Key Features to Look For

### Analytics and Tracking

**Essential:**  
- Total and unique clicks  
- Geographic, device, and referrer data  
- Time-based trends  

**Advanced:**  
- Real-time data  
- Conversion + event tracking  
- UTM and export support  

---

### Custom Domains

**Benefits:**  
- Brand recognition  
- Higher CTR  
- SEO benefits  

**Requirements:**  
- Domain + SSL  
- CNAME setup  
- Subdomain (e.g., `go.yourdomain.com`)  

---

### Link Management Features

**Organization:**  
- Folders, tags, bulk actions  
- Link search, archive, delete  

**Customization:**  
- Editable back-halves  
- Expiry dates  
- Password protection  
- Post-creation editing  

---

### Advanced Redirect Options

**Geo-Targeting:**  
- Redirect by country/state/city  
- Mobile carrier detection  

**Device Targeting:**  
- Separate desktop/mobile destinations  
- Browser/OS specific redirects  
- App store redirects  

**Rotation & Testing:**  
- A/B testing  
- Weighted links  
- Failover logic  

---

## URL Shortening Best Practices

### 1. Memorable Short URLs

**Tips:**  
- Use relevant keywords  
- Avoid confusing chars (`0/O`, `1/I`)  
- Audience-appropriate tone  

**Example:**  
- ✅ `yourdomain.com/sale2025`  
- ❌ `yourdomain.com/xY9kL2mP`  

---

### 2. Implement Proper Tracking

**UTM Guidelines:**  
- Use `source`, `medium`, `campaign`  
- Consistent naming  
- Add `content`, `term` if needed  

**Example:**  
```
utm_source=newsletter&utm_medium=email&utm_campaign=january2025&utm_content=header_cta
```

---

### 3. Security Considerations

**Safety:**  
- Use HTTPS  
- Monitor for abuse  
- Click fraud protection  
- Routine audits  

**Privacy:**  
- GDPR compliance  
- Retention + consent policies  

---

### 4. Performance Optimization

**Tips:**  
- Use a CDN  
- Optimize redirect speed  
- Monitor uptime  
- Cache aggressively  

---

## Advanced URL Shortening Strategies

### 1. Retargeting Integration

**Facebook:**  
- Add pixel to links  
- Build + target audiences  
- Measure conversions  

**Google Analytics:**  
- Goal/conversion tracking  
- Click-to-behavior analysis  

---

### 2. Email Marketing Integration

**Benefits:**  
- Track campaign engagement  
- Optimize content  
- Segment users by link clicks  

**Tactics:**  
- Unique links per campaign  
- A/B placement tests  
- Geo-segment analysis  

---

### 3. Social Media Optimization

**Twitter:**  
- Branded domains  
- Track hashtags  
- Optimize for 280 chars  

**LinkedIn:**  
- Industry-specific insights  
- B2B engagement  
- Trust-building links  

**Instagram:**  
- Track links in bio  
- Story/CTA performance  
- Influencer and shop link data  

---

### 4. Affiliate Marketing Applications

**Cloaking:**  
- Hide IDs  
- Increase CTR  
- Secure attribution  

**Tracking:**  
- Measure conversion rates  
- Optimize by device/geography  
- Improve mobile targeting  

---

## Common Mistakes to Avoid

### 1. Over-Shortening

**Issue:**  
- Cryptic, untrustworthy links  
- Lost branding  

**Fix:**  
- Use custom back-halves with meaning  

---

### 2. Ignoring Analytics

**Issue:**  
- Poor ROI visibility  
- Missed optimization  

**Fix:**  
- Review data regularly, iterate strategy  

---

### 3. Poor Link Organization

**Issue:**  
- Chaos at scale  
- Inefficiency across teams  

**Fix:**  
- Use folders, tags, naming standards  

---

### 4. Ignoring Mobile

**Issue:**  
- Mobile redirects fail  
- Bad UX = lower conversion  

**Fix:**  
- Mobile-first testing + optimization  

---

## Future of URL Shortening

### Trends

**AI Optimization:**  
- Auto A/B testing  
- Predictive redirects  
- Personalization  

**Privacy:**  
- Cookieless tracking  
- Consent-aware analytics  

**Integrations:**  
- Voice assistants  
- AR, IoT, blockchain  

---

### Tech Improvements

**Speed:**  
- Edge-based redirects  
- DNS preloading  
- Mobile-first redirects  

**Security:**  
- Bot/malware/phishing detection  
- Link validation  

---

## Conclusion

URL shortening in 2026 is a powerful marketing asset. Done right, it improves UX, enables analytics, and drives growth.

**Key Takeaways:**  
- Use a feature-rich shortener with custom domains  
- Track with UTM + analytics  
- Focus on mobile, performance, and privacy  
- Continuously optimize  
- Follow industry trends  

---

**Get Started:**  
👉 [Try Linkly free](https://app.linklyhq.com/l/4a) — 500 monthly clicks and full analytics included.

---

# What Is Link Management and Why It Matters

> Discover what link management is, why it matters, and how tools like Linkly can help you shorten, track, and organize your links for better performance and branding.

Source: https://linklyhq.com/blog/link-management

# What Is Link Management and Why It Matters

[**Link management**](https://linklyhq.com/support/link-management) is more than just shortening URLs — it’s about taking control of your links to optimize performance, track engagement, and protect your brand’s reputation. Whether you're a marketer, creator, or business owner, understanding link management can dramatically improve your digital strategy.

---

## What Is Link Management?

Link management is the process of creating, organizing, tracking, and maintaining URLs shared across digital platforms. It includes tools and techniques for:

- **Shortening long URLs**
- **Customizing link slugs and domains**
- **Tracking clicks and user behavior**
- **Managing redirects and link expiry**
- **Organizing campaigns with tags or folders**

Good link management ensures that every link you share is purposeful, measurable, and brand-safe.

---

## Why Link Management Matters

### 1. **Boosts Click-Through Rates (CTR)**

Branded and concise URLs look cleaner and more trustworthy, encouraging higher engagement. For instance, compare:

`https://example.com/store/product/9872342`  
vs.  
`https://go.yourbrand.com/deal`

With [Linkly’s custom domains and vanity URLs](https://linklyhq.com/support/vanity-url), you can make every link reinforce your brand identity.

---

### 2. **Improves Campaign Tracking**

With proper link management, every click tells a story. Tools like [click tracking](https://linklyhq.com/support/click-tracking) and [Google Analytics UTM tag integration](https://linklyhq.com/support/google-analytics-utm-tag-builder) allow you to:

- Measure source performance
- A/B test messaging
- Optimize campaigns in real time

---

### 3. **Prevents Link Rot and Broken Redirects**

Old or unmanaged links can break over time, damaging SEO and user trust.       A link management platform like Linkly offers [link redirection](https://linklyhq.com/support/domain-redirect), [automatic link disabling](https://linklyhq.com/support/disabling-a-link), and bulk link editing to keep everything current.

---

### 4. **Supports Compliance and Privacy**

With features like [referrer hiding](https://linklyhq.com/support/hiding-referrers), [GDPR support](https://linklyhq.com/support/gdpr), and [IP address exclusion](https://linklyhq.com/support/ip-address-exclusion), link management helps you stay compliant with privacy regulations while maintaining analytics integrity.

---

### 5. **Enables Smart Automation**

Link management isn’t just manual work. You can automate processes using [Zapier integrations](https://linklyhq.com/support/zapier-integration), [Google Sheets add-ons](https://linklyhq.com/support/google-sheets-addon), and [the Linkly API](https://linklyhq.com/support/api) to manage links at scale.

---

## Key Linkly Features for Link Management

- ✅ [Custom domains](https://linklyhq.com/support/custom-domain) and branding  
- ✅ [Detailed click tracking](https://linklyhq.com/support/linkly-click-data)  
- ✅ [QR code generation](https://linklyhq.com/support/create-qr-codes)  
- ✅ [Smart redirects](https://linklyhq.com/support/app-redirects)  
- ✅ [Free plan](https://linklyhq.com/support/free-plan) with up to 500 monthly clicks

---

## Real-World Use Cases

- **Affiliate marketers** use link management to cloak URLs and optimize payouts.  
- **Social media managers** use branded links to track engagement across platforms.  
- **Product teams** create expiring or rotator links for limited-time offers.  
- **Support teams** use short links in email responses and knowledge bases.

---

## Conclusion

Link management is essential in a world where every click counts. By organizing and tracking your links, you gain deeper insights into your audience, increase engagement, and maintain control over your online presence.

---

**Ready to enhance your link management strategy?**  
[Get started with Linkly today](https://linklyhq.com) and experience seamless link tracking and customization.

---

# How to Shorten an Amazon Link for Easy Sharing

> Learn how to shorten an Amazon link for easy sharing on social media, email, or SMS. Discover tools like Linkly to track clicks, customize URLs, and boost conversions.

Source: https://linklyhq.com/blog/shorten-amazon-link

# How to Shorten an Amazon Link for Easy Sharing

Long, messy Amazon URLs can clutter your content and scare away potential clickers. Whether you're promoting a product, sharing a wishlist, or tracking affiliate performance, learning how to **shorten an Amazon link** makes your links cleaner, more clickable, and easier to manage.

## Why Shorten an Amazon Link?

Amazon URLs are often filled with tracking parameters, product IDs, and session information that aren't necessary for users. A shortened link:

- Looks cleaner and more professional  
- Is easier to remember and type  
- Boosts trust and click-through rates  
- Makes it simple to track performance and engagement  

## How to Shorten an Amazon Link in a Few Simple Steps

Here’s how to turn any Amazon product URL into a short, shareable link:

### 1. Copy the Original Amazon URL

Find the product you want to share and copy the full URL from your browser's address bar. It will usually look something like this:

`https://www.amazon.com/dp/B08N5WRWNW/ref=sr_1_1?crid=2ABCXYZ&keywords=coffee+maker&qid=1657891234&sprefix=coffee+maker%2Caps%2C182&sr=8-1`

### 2. Use a Link Shortening Tool

Paste your long Amazon URL into a link shortener platform. For example, [Linkly](https://linklyhq.com) lets you easily shorten and manage Amazon links—while also adding features like tracking, custom domains, and retargeting pixels.

You can get started for free with [Linkly's Free Plan](https://linklyhq.com/support/free-plan), which includes 500 clicks per month.

### 3. Customize and Track (Optional but Powerful)

With Linkly, you can:

- **Add a custom domain or [vanity URL](https://linklyhq.com/support/vanity-url)** for better branding ([how to set up a custom domain](https://linklyhq.com/support/custom-domain))  
- **Track clicks and performance** with detailed analytics ([learn more](https://linklyhq.com/support/linkly-click-data))  
- **Add retargeting pixels** like Facebook or Google Ads ([see how](https://linklyhq.com/support/add-facebook-pixel-to-a-link))  
- **Tag your links** with UTM parameters for campaign tracking ([UTM builder guide](https://linklyhq.com/support/google-analytics-utm-tag-builder))  

This transforms a basic Amazon link into a powerful marketing asset.

### 4. Share the Shortened Link

Now you're ready to share your short link on:

- Social media posts  
- YouTube video descriptions  
- Newsletters  
- WhatsApp or SMS messages ([tracking SMS links](https://linklyhq.com/support/tracking-sms-links))  
- QR codes ([create one here](https://linklyhq.com/support/create-qr-codes))  

## Affiliate Tracking? You're Covered

If you're part of Amazon Associates, shortening a link with your affiliate tag is simple. Linkly preserves your tags and even allows you to update them later if needed. You can manage them all from a central dashboard ([link management support](https://linklyhq.com/support/link-management)).

## FAQs

**Can I shorten multiple Amazon links at once?**  
Yes—Linkly supports [bulk link import](https://linklyhq.com/support/bulk-link-import) for easy batch creation.

**Will my Amazon short links expire?**  
Not unless you set an expiry. Linkly lets you [create expiring links](https://linklyhq.com/support/create-expiring-links) when needed.

**Are shortened links safe?**  
Absolutely. Linkly includes security features like bot filtering, [VPN detection](https://linklyhq.com/support/vpn-traffic), and [link cloaking](https://linklyhq.com/support/link-cloaking) to keep your traffic clean.

## Conclusion

Shortening your Amazon links is a smart move for anyone sharing or promoting products. It boosts credibility, improves user experience, and gives you powerful tracking and customization tools.

---

**Ready to transform your Amazon links into powerful marketing tools?**  
[Get started with Linkly today](https://linklyhq.com) and start shortening, tracking, and customizing your links with ease.

---

# Understanding Different Types of QR Codes

> Discover the different types of QR codes—from static to dynamic—and how they work. Learn how Linkly lets you create, manage, and track QR codes for smarter campaigns.

Source: https://linklyhq.com/blog/qr-code-types

# Understanding Different Types of QR Codes

QR codes have become a staple in marketing, payments, and everyday convenience. But not all QR codes are the same. In this article, we’ll break down the different types of QR codes, how they work, and how platforms like [Linkly](https://linklyhq.com) help you use them more effectively.

## What Is a QR Code?

A QR (Quick Response) code is a two-dimensional barcode that stores data such as URLs, contact info, or actions (like sending a text or opening a location). They’re scannable by most smartphone cameras and widely used for bridging offline and online experiences.

---
## Types of QR Codes
### 1. Static QR Codes
**Static QR codes** contain fixed information that cannot be changed after creation.
**Use Cases:**
- One-time campaigns  
- Contact details (vCards)  
- Wi-Fi passwords  
- Event details  
✅ Easy to generate  
❌ Not editable  
❌ No tracking


### 2. Dynamic QR Codes

[**Dynamic QR codes**](https://linklyhq.com/features/qr-code-generator) redirect to a short URL that can be updated later.

**Use Cases:**

- Marketing campaigns  
- A/B testing  
- Tracking performance  
- Updating destination URLs without reprinting the code  
✅ Editable destination  
✅ Trackable (clicks, scans, locations)  
✅ Integration-friendly

With [Linkly's dynamic QR code generator](https://linklyhq.com/support/create-qr-codes), you can track scans, use custom domains, and retarget visitors—all while being able to update your link anytime.

### 3. URL QR Codes

These QR codes specifically encode a web link.
- Can be static or dynamic  
- Often used in print ads or packaging  
- With [Linkly](https://linklyhq.com/support/shortened-url), you can shorten long URLs and create branded QR codes

### 4. App Store QR Codes

Automatically direct users to the right app store (Google Play or iOS) based on their device.
Linkly supports this with [app redirection](https://linklyhq.com/support/app-redirects), ensuring seamless user journeys.


### 5. Email and SMS QR Codes

Trigger an email draft or prewritten SMS message when scanned.

**Useful for:**
- Customer support  
- Pre-filled survey requests  
- Promotions via text

Learn how to create these with Linkly’s [mailto QR code guide](https://linklyhq.com/support/mailto-qr-codes) and [SMS tracking support](https://linklyhq.com/support/tracking-sms-links).

### 6. Social Media QR Codes

Drive traffic to your social profiles or custom preview links. With Linkly, you can even control how these appear via [custom social previews](https://linklyhq.com/support/custom-social-previews).

### 7. Retargeting QR Codes

Dynamic QR codes powered by platforms like Linkly can include [retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels), enabling you to build ad audiences from offline scans.

## Benefits of Using Linkly for QR Codes

Using [Linkly](https://linklyhq.com) to create your QR codes gives you:

- **Custom domains and branded links**
- **Scan and click analytics**  
- **Editable destination URLs**
- **Retargeting capabilities with Facebook, Google, and Twitter pixels**  
- **Zapier integration** for automation  
- **Free plan** with up to 500 clicks per month

Whether you’re printing flyers, building retail experiences, or running a multichannel campaign, Linkly’s QR tools help you stay agile and data-informed.

## Conclusion

Understanding the different types of QR codes helps you choose the right one for your needs—whether you need a simple static code or a robust, trackable dynamic one. With Linkly, you get the flexibility to create, edit, and track QR codes with ease.

**Ready to take your QR code strategy to the next level?**  
[Start using Linkly](https://linklyhq.com) today and unlock smarter tracking, branding, and campaign performance.

---

# How to Rename a Link Without Breaking It

> Learn how to rename a link without breaking it, using smart redirection and custom URLs. Best practices and tools to keep links clean, branded, and trackable.

Source: https://linklyhq.com/blog/how-to-rename-a-link

# How to Rename a Link Without Breaking It

Renaming a link can improve clarity, branding, and click-through rates—but if done carelessly, it can also break your redirects and cost you traffic. Fortunately, with the right tools and practices, you can rename a link without breaking it or losing tracking data. In this guide, we’ll walk you through how to do it the smart way.

---

## Why Rename a Link?

Renaming a link is about more than just aesthetics. Reasons include:

- **Improved branding:** Clean, custom links look more trustworthy.
- **Better readability:** Clear URLs are more likely to be clicked and shared.
- **Campaign updates:** You may want to reflect new messaging without changing the destination.
- **SEO and tracking tweaks:** Fine-tune tracking parameters without altering your public-facing URL.

---

## The Problem: Renaming a Link the Wrong Way

Simply changing a URL path or creating a new one without proper redirects can:

- Break existing links shared in emails, social posts, or QR codes
- Erase click history or analytics associated with the old link
- Confuse users with dead links or 404 errors

To rename a link safely, you need a system that allows renaming while preserving functionality and analytics.

---

## The Solution: Use a Link Management Tool

A link shortening and management platform like [Linkly](https://linklyhq.com) makes renaming links safe and simple. Here’s how:

### 1. **Use Custom Domains and Vanity URLs**

With [custom domains](https://linklyhq.com/support/custom-domain) and vanity URLs, you can create branded, memorable links like:

    go.yoursite.com/summer-sale

If you later decide to rename it:

    go.yoursite.com/july-deals

Linkly allows you to update the slug or destination without needing to generate an entirely new link.

> 🔗 [Learn how to create vanity URLs →](https://linklyhq.com/support/vanity-url)

---

### 2. **Redirect Old Links Gracefully**

Linkly enables you to **redirect old links to new slugs** so existing traffic is not lost. This is useful when updating outdated URLs.

You can also use a [domain redirect](https://linklyhq.com/support/domain-redirect) if changing your whole branding or subdomain structure.

---

### 3. **Keep Click Tracking Intact**

When you rename a link inside Linkly, your **analytics and click history are preserved**. This is unlike simply creating a new short link, which starts from zero.

- [Click tracking](https://linklyhq.com/support/click-tracking)
- [Export click data](https://linklyhq.com/support/export-data-as-csv)
- [Use UTM tags and parameters](https://linklyhq.com/support/google-analytics-utm-tag-builder)

---

### 4. **Update Slugs Easily Without Breaking Embedded Links**

If you've embedded your link in QR codes, PDFs, or newsletters, don’t worry. Linkly maintains the redirect behind the scenes so the original short link stays live—even if the slug or destination changes.

---

## Bonus Tip: Use Linkly’s Free Plan to Get Started

You don’t need to spend a fortune to manage and rename your links reliably. Linkly’s [free plan](https://linklyhq.com/support/free-plan) gives you:

- 500 tracked clicks per month  
- 1 custom domain  
- Full redirect control and analytics  

> 🔧 [Try out the platform risk-free →](https://linklyhq.com/support/how-linkly-works)

---

## Conclusion

Renaming a link doesn't have to be risky. With the right tools, you can change how your link looks without changing how it works. A platform like Linkly lets you rename URLs, manage redirects, and retain full click tracking—all with zero disruption to your users.

---

**Ready to take control of your links?**  
Start using Linkly to rename, track, and manage your URLs without breaking a thing. [Get started today.](https://linklyhq.com)

---

# Dropbox URL Shortener: Simplify File Sharing with Short Links

> Simplify Dropbox file sharing with short, branded links. Learn how to shorten Dropbox URLs for cleaner, trackable, and professional-looking links using URL shorteners like Linkly.

Source: https://linklyhq.com/blog/dropbox-url-shortener

# Dropbox URL Shortener: Simplify File Sharing with Short Links

Dropbox is a powerhouse for file storage and collaboration, but its default share links are long, cluttered, and often unfriendly for pasting into emails, documents, or social media. That’s where a **Dropbox URL shortener** comes in — a simple tool to turn messy links into clean, branded, trackable URLs.

In this guide, we’ll explain what a Dropbox URL shortener is, how it works, and why it’s essential for streamlining your file sharing.

---

## What Is a Dropbox URL Shortener?


![Dropbox homepage showing its file storage and collaboration platform](https://linklyhq.com/img/dropbox-homepage-2026.png)


A Dropbox URL shortener is a tool that takes the standard Dropbox share URL — often long and filled with tracking parameters — and replaces it with a short, memorable link. For example:

From: `https://www.dropbox.com/s/83z2f9/shared-presentation-v4.pdf?dl=0`
To: `https://mybrand.link/pitchdeck`

Shortened URLs are easier to share and easier to remember. When paired with analytics and custom branding, they also give you control and insight into how your files are being accessed.

---

## Why Shorten Dropbox Links?

### ✅ **Professional Presentation**
Long Dropbox links look unpolished. A short link reinforces your brand, especially in external-facing documents, marketing emails, or social posts.

### ✅ **Click Tracking**
Know who clicked, when, and how often. Most shorteners offer basic analytics such as click count, referrer, location, and device.

### ✅ **Branded Domains**
Use your own domain (e.g., `links.yourcompany.com`) instead of a generic one. This increases trust and click-through rates.

### ✅ **Editable Links**
Some shorteners allow you to change the destination URL without changing the short link. Useful if you need to update the Dropbox file or redirect to something new.

---

## How to Create a Short Dropbox Link

### Step 1: Get Your Dropbox Share Link

1. Go to your Dropbox file or folder.
2. Click **Share** → **Create link** → **Copy link**.

You’ll get a link like: `https://www.dropbox.com/s/abc123/project-files.zip?dl=0`

### Step 2: Use a URL Shortener

You can use tools like:



<table class="tracking-table-v1">
  <thead>
    <tr>
      <th>Tool</th>
      <th>Branded Domains</th>
      <th>Analytics</th>
      <th>Notes</th>
    </tr>
  </thead>
  <tbody>
    <tr>
      <td><strong>Linkly</strong></td>
      <td>✅</td>
      <td>✅</td>
      <td>Great for branded links &amp; QR</td>
    </tr>
    <tr>
      <td><strong>Bitly</strong></td>
      <td>✅ (paid)</td>
      <td>✅</td>
      <td>Popular, but limited free tier</td>
    </tr>
    <tr>
      <td><strong>Rebrandly</strong></td>
      <td>✅</td>
      <td>✅</td>
      <td>Full link management platform</td>
    </tr>
    <tr>
      <td><strong>TinyURL</strong></td>
      <td>❌</td>
      <td>❌</td>
      <td>Basic, free, no analytics</td>
    </tr>
  </tbody>
</table>




Paste your Dropbox link into the tool, customize the slug if needed (e.g., `yourbrand.link/folder`), and you’re done.

---

## Advanced: Track Engagement from Shared Files

If you’re using Dropbox to share lead magnets, sales decks, or documentation, a short link gives you basic attribution.

But if you need more — such as **UTM tags**, **conversion tracking**, or **session heatmaps** — pair your Dropbox link with an analytics platform like [Glass Analytics](https://gl8ss.com). This lets you:

- Track link clicks by source and campaign
- Monitor link performance in dashboards
- Trigger events when files are accessed

---

## Use Cases

- **Marketing Teams**: Share press kits, media files, or product docs with trackable links.
- **Sales Reps**: Distribute pitch decks or contracts and know when they’re viewed.
- **Support Agents**: Send setup guides and troubleshoot files with clean links.
- **Social Media Managers**: Post short links to files that match the brand tone.

---

## Best Practices

- Use a **custom domain** for brand trust.
- Keep slugs short and descriptive: `yourbrand.link/terms` instead of `abc123`.
- Set up **redirects** to handle versioning or expired content.
- Track usage over time to identify popular assets.

---

## Conclusion

Dropbox is great for file sharing, but its links aren’t built for clarity or marketing. A Dropbox URL shortener fills that gap — making your links shorter, smarter, and more effective. Whether you're running a SaaS, pitching a client, or just sharing a PDF, a clean link makes all the difference.

Looking for a solution? [Linkly](https://linklyhq.com) lets you shorten Dropbox links with branded domains, analytics, QR codes, and more — no coding required.

---

# URL Shortener Design: Best Practices for UX and Branding

> Discover best-practice principles of URL shortener design that boost UX and reinforce branding—plus tips on tracking, custom domains, and analytics.

Source: https://linklyhq.com/blog/url-shortener-design-ux-branding

# URL Shortener Design: Best Practices for UX and Branding

The way you present a link is more than cosmetic—it shapes user trust and click-through rates. Mastering **URL shortener design** means crafting short links that are intuitive, brand-aligned, and measurable. Below, we’ll cover the essentials for outstanding user experience (UX) and cohesive branding, with practical examples of how Linkly helps you do it.

## Why Great URL Shortener Design Matters for UX

Poorly formatted short links create hesitation; thoughtful design builds confidence. A clear, branded slug reassures users that they’re heading somewhere safe, while fast redirects avoid friction. Linkly minimizes latency and lets you [disable Cloudflare proxy](https://linklyhq.com/support/disable-cloudflare-proxy) if you need full control over speed.

## Aligning URL Shortener Design With Your Brand Identity

**Custom domains = instant recognition.** Instead of `lnk.ly/abc`, use `go.yourbrand.com/launch`—a tiny tweak that magnifies brand recall. Linkly’s [custom-domain guide](https://linklyhq.com/support/custom-domain) walks you through the setup in minutes. Pair the domain with:

- **Vanity slugs** (`/summer-sale`)  
- **Consistent naming conventions** for campaigns  
- **Custom social previews** so every shared link shows your logo and colors

## Key Elements of High-Performing URL Shortener UX

### 1. Descriptive, readable slugs
Human-readable slugs outperform random strings. Start with a noun or verb (`/try-pro`) and keep it under 25 characters.

### 2. Accessible QR codes
Mobile users love scanning codes on print, packaging, or store signage. Generate a branded QR code inside Linkly—no extra tools needed ([how-to](https://linklyhq.com/support/create-qr-codes)).

### 3. Real-time analytics
Design is iterative; track what works. Linkly offers detailed click tracking—including device, location, and referrer—to refine slugs and placement. See the [click-tracking breakdown](https://linklyhq.com/support/click-tracking).

### 4. Seamless integrations
Connect your links to Google Analytics 4, Zapier workflows, or ad platforms in a few clicks ([GA4 tag builder](https://linklyhq.com/support/google-analytics-utm-tag-builder)). Consistent data keeps creative, product, and marketing teams on the same page.

## Building Trust Through Transparent URL Shortener Branding

- **HTTPS every time** — end-to-end encryption is non-negotiable.  
- **Avoid spam triggers** — Linkly’s built-in anti-spam checks keep your links off blacklists ([anti-spam policy](https://linklyhq.com/support/anti-spam)).  
- **Status-page transparency** — communicate uptime and resolve issues fast.

Together, these choices show users that your brand values security and clarity.

## Measuring Success & Iterating on Design

1. **Set clear KPIs.** CTR, bounce rate, time on page.  
2. **Segment data.** Compare performance across channels (email vs. social).  
3. **Test variations.** A/B test slugs or domains to see which resonates.  
4. **Automate reports.** Export CSVs on schedule or push data to Sheets via Linkly’s [Google Sheets add-on](https://linklyhq.com/support/google-sheets-addon).

## Conclusion & Next Steps

Effective **URL shortener design** blends UX excellence with unmistakable branding. By leveraging custom domains, readable slugs, and real-time analytics, you’ll build trust and capture richer insights—without sacrificing speed or simplicity.

**Ready to enhance your link management strategy?**  
[Get started with Linkly](https://linklyhq.com/pricing) today and experience seamless link tracking, customization, and a free tier for up to 500 clicks per month.

---

# Spotify URL Shortener: Share Your Playlists with Short Links

> Want to share your Spotify playlist more cleanly? Learn how a Spotify URL shortener creates short, trackable links that are easy to share anywhere online.

Source: https://linklyhq.com/blog/spotify-url-shortener

# Spotify URL Shortener: Share Your Playlists with Short Links

Want to make your Spotify playlists easier to share and track? 

A **Spotify URL shortener** helps you create clean, clickable, and customizable links - perfect for social media, newsletters, or QR codes.


Whether you're a musician, marketer, or playlist curator, shortening your Spotify links gives you more control over how your music is shared and discovered.

![Spotify web player showing playlists and music sharing](https://linklyhq.com/img/spotify-web-player-2026.png)


## Why Use a Spotify URL Shortener?

Spotify links are often long and cluttered. A standard playlist URL might look like this:

    https://open.spotify.com/playlist/6k21gHEFaEfLK1ktkPzMGn?si=56cf...


A Spotify URL shortener transforms it into something like:

    https://lnk.ly/myplaylist

Here's why that matters:

* **Better aesthetics**: Clean links look more professional on social media or in emails.
* **Click tracking**: Understand how many people are clicking, where they're from, and what device they're using.
* **Custom branding**: Use your own [vanity URL](https://linklyhq.com/support/vanity-url) or domain name.
* **Retargeting**: Add [retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels) to drive future engagement.
* **QR code support**: Perfect for printed flyers, business cards, or merch ([create QR codes](https://linklyhq.com/support/create-qr-codes)).
  How to Shorten a Spotify URL with Linkly

## Linkly makes it easy to shorten Spotify links. Here's how:

You can even add features like:

* [UTM tags for Google Analytics](https://linklyhq.com/support/google-analytics-utm-tag-builder)
* Click fraud protection
* [Expiring links](https://linklyhq.com/support/create-expiring-links) for time-sensitive campaigns

All links are automatically trackable through your dashboard with detailed analytics.

  
## Who Should Use a Spotify URL Shortener?

If you're sharing Spotify content in any of the following ways, a URL shortener can boost your performance:

* **Musicians** linking to new releases or albums
* **Influencers** promoting curated playlists
* **Email marketers** embedding tracks or playlists
* **Event promoters** sharing music lineups
* **Podcasters** linking to Spotify-hosted episodes
  Each link can carry insights about click-through rates, geolocation, and platform---so you can optimize future campaigns.
  Linkly: More Than Just a Short Link

With Linkly's full feature set, you get much more than a short URL:

* **Custom domains** to match your brand
* **Integration with Zapier** for automation ([Zapier integration guide](https://linklyhq.com/support/zapier-integration))
* **Advanced analytics** with ISP, device, and referral tracking ([click tracking support](https://linklyhq.com/support/click-tracking))
* **Free plan** that includes up to [500 clicks per month](https://linklyhq.com/support/free-plan)

## Conclusion

A Spotify URL shortener helps you simplify sharing, track engagement, and customize your music links for any platform. Whether you're promoting your latest mix or sharing your favorite finds, a clean short link makes all the difference.

**Ready to share your playlists more effectively? [Get started with Linkly](https://linklyhq.com/) today and start turning Spotify links into powerful tools for growth.**

---

# Twitter URL Shortener Tools for Cleaner, Clickable Tweets

> Looking for a Twitter URL shortener? Discover top tools to clean up your links and boost engagement, including Linkly—your go-to for analytics and branded short links.

Source: https://linklyhq.com/blog/twitter-url-shortener

# Twitter URL Shortener Tools for Cleaner, Clickable Tweets

Looking for a **Twitter URL shortener** to make your tweets more concise and clickable? Whether you're a marketer, creator, or social media manager, shortening links is key to boosting engagement on the character-limited platform.

## Why Use a Twitter URL Shortener?

Twitter's 280-character limit leaves little room for long, messy URLs. A good URL shortener:

- Saves precious character space  
- Increases click-through rates with cleaner visuals  
- Allows for tracking and analytics  
- Supports custom domains for branding  
- Reduces the risk of spam filtering

Using a reliable Twitter URL shortener ensures your links look professional and provide valuable data about who’s clicking.

## Top Twitter URL Shortener Tools

Here are some of the best tools available, ranging from simple and free to robust, feature-rich platforms:

### 1. [**Linkly**](https://linklyhq.com/) – Advanced Tracking & Branded Links

Linkly is more than just a URL shortener. It offers detailed analytics, retargeting pixels, QR codes, and **custom domains**—making it ideal for professionals and businesses.

**Key Features:**

- Branded short links with vanity URLs  
- Click tracking with UTM parameters  
- Retargeting pixel support (Facebook, LinkedIn, TikTok, etc.)  
- Integration with [Zapier](https://linklyhq.com/support/zapier-integration)  
- [Free plan with 500 clicks/month](https://linklyhq.com/support/free-plan)

> Want to create branded, trackable Twitter links? [Start using Linkly](https://linklyhq.com/) today.

### 2. **Bitly** – Popular and Easy to Use

Bitly is one of the most recognized URL shorteners. It offers basic link customization and analytics, though many features require a paid plan.

![Bitly homepage showing its URL shortener and QR code platform](https://linklyhq.com/img/bitly-homepage-2026.png)


**Pros:**

- Simple dashboard
- Custom short links (with paid plans)
- Some basic analytics

**Cons:**

- Limited free plan
- Less advanced tracking than Linkly

### 3. **TinyURL** – Quick and No Sign-Up Required

TinyURL is a simple, no-frills tool that’s great for quick shortening without needing an account.

**Pros:**

- Free and instant  
- No login required  
- Custom alias support

**Cons:**

- No tracking or analytics  
- No custom domain support

### 4. **Rebrandly** – Branded Links for Teams

Rebrandly focuses on branded links and team collaboration. It's a solid alternative for marketing teams that want domain customization and link routing.

![Rebrandly homepage showing its branded link shortener platform](https://linklyhq.com/img/rebrandly-homepage-2026.png)


**Pros:**

- Custom domains
- Team collaboration
- Link routing

**Cons:**

- Advanced features are locked behind higher-tier plans
- Interface can be complex for new users

## How to Choose the Right Tool for Twitter

When selecting a **Twitter URL shortener**, consider:

- **Do you need analytics?** Choose [Linkly](https://linklyhq.com/support/linkly-click-data) or Bitly  
- **Want branded links?** Go with [Linkly](https://linklyhq.com/support/custom-domain) or Rebrandly  
- **Need integrations?** [Linkly’s Zapier integration](https://linklyhq.com/support/zapier-integration) can automate your link workflows  
- **Need to retarget users?** [Linkly supports retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels), even on Twitter

## Bonus: Linkly Features Perfect for Twitter

- [Vanity URLs](https://linklyhq.com/support/vanity-url) that match your brand  
- [Custom social previews](https://linklyhq.com/support/custom-social-previews) to control how your links appear in tweets  
- [Click analytics by device, location, and more](https://linklyhq.com/support/click-tracking)  
- [URL cloaking](https://linklyhq.com/support/link-cloaking) to keep things tidy  
- [Link expiration](https://linklyhq.com/support/create-expiring-links) for time-sensitive promotions

## Conclusion

Using a **Twitter URL shortener** not only makes your tweets look better—it gives you insight, control, and performance. For those who want to go beyond shortening and truly optimize their link strategy, **Linkly** offers unmatched flexibility and power.

---

**Ready to make your Twitter links smarter?**  
[Get started with Linkly](https://linklyhq.com/) for free and enjoy cleaner tweets, smarter tracking, and better engagement.

---

**Meta Description:**  
Looking for a Twitter URL shortener? Discover top tools to clean up your links and boost engagement, including Linkly—your go-to for analytics and branded short links.

---

# List of SaaS Directories (2026)

> This is our updated list of the best SaaS directories to submit your app to. 

Source: https://linklyhq.com/blog/list-of-saas-directories-2019

# List of SaaS Directories to Submit Your App To



![List of SaaS directories](https://linklyhq.com/img/list-of-saas-directories-1-.png)

This is our updated list of the best SaaS directories to submit your app to.

* [10words](http://10words.io)
* [All Startups Info](http://www.allstartups.info/)
* [All Top Startups](https://alltopstartups.com/)
* [Alternative To](https://alternativeto.net/)
* [Alternative.me](http://alternative.me)
* [AlternativeTo](https://alternativeto.net)
* [Analyzo](https://www.analyzo.com/)
* [AngelList](https://angel.co/)
* [AppExchange](https://appexchange.salesforce.com/)
* [Beta List](https://betalist.com/)
* [BetaPage](https://betapage.co/)
* [Better Buys](https://www.betterbuys.com/)

* [Business-software.com](https://www.business-software.com/)
* [Cabinet](https://www.cabinetm.com/)
* [Capterra](https://www.capterra.com/)  

* [Clutch](https://clutch.co/review)
* [CNET Download](https://download.cnet.com/windows/)
* [Compara Software](https://www.comparasoftware.com/)

* [ConsumersAdvocate.org](https://www.consumersadvocate.org/)
* [CrowdReviews](https://www.crowdreviews.com/)
* [Crozdesk](https://crozdesk.com/)
* [CrunchBase](https://www.crunchbase.com/organization/dreamsimplicity#/entity)
* [Discover Cloud](https://www.discovercloud.com/)
* [f6s](https://www.f6s.com/)
* [Featuredcustomers](https://www.featuredcustomers.com/)

* [FinancesOnline](https://financesonline.com/)
* [FitSmallBusiness](https://fitsmallbusiness.com/)
* [G2 Crowd](https://www.g2.com)
* [Gartner](https://www.gartner.com/en)
* [Geekwire](http://geekwire.com)
* [Get Worm](https://getworm.com/)
* [GetApp](https://www.getapp.com/)
* [Glassdoor](https://www.glassdoor.com/index.htm)
* [gust](https://gust.com/)
* [Hot Scripts](https://www.hotscripts.com/)

* [Inn Mind](https://innmind.com/)
* [IT Central Station](https://www.itcentralstation.com)
* [killerstartups](http://www.killerstartups.com/)

* [Launching Next](https://www.launchingnext.com/)
* [Netted](https://www.netted.net/contact-us/)
* [Pandia](https://www.pandia.com/)
* [PickSaaS](https://picksaas.com/)
* [Product Hunt](https://www.producthunt.com/)
* [Rapid Api](https://rapidapi.com/api-providers?utm_source=mashape&utm_medium=301)
* [Ready SaaS Go](https://www.readysaasgo.com/)
* [SaaS Directory](http://www.saasdirectory.com/)
* [SaaS Genius](http://www.saasgenius.com/)
* [SaaSHub.com](https://www.saashub.com/)

* [SaaSworthy](https://www.saasworthy.com)
* [Sassified](http://saasified.co)
* [Serchen](https://www.serchen.com/)
* [Snap Munk](https://www.snapmunk.com/startups/)
* [SnapMunk.com](https://www.snapmunk.com/startups/)
* [Software Advice](https://www.softwareadvice.com/)
* [Software Suggest](https://www.softwaresuggest.com/)

* [Start Up Inspire](https://www.startupinspire.com/startups)
* [Start up Ranking](https://www.startupranking.com/)
* [Start up Roulette](https://startuproulette.com/)
* [Start up Tank](http://startuptank.com/)

* [Startup Europe](https://startupeurope.net/)

* [Startup Roulette](http://www.allstartups.info)
* [Startup Stash](https://startupstash.com/)
* [Startup Tracker](https://startuptracker.io/)

* [StartupBlink](http://startupblink.com)

* [Stomp Star](https://stompstart.com/)
* [TechDirectory](https://www.techdirectory.io/get-listed)
* [TechnologyAdvice](https://technologyadvice.com/)
* [Techpluto](https://www.techpluto.com/submit-a-startup/)
* [Techtarget](https://www.techtarget.com/)
* [The Software Network](http://www.thesoftwarenetwork.com/)


* [Top Ten Reviews](https://www.toptenreviews.com/)
* [Trust Pilot](https://www.trustpilot.com/)
* [Trustradius](https://www.trustradius.com/)
* [Vator](https://vator.tv/)
* [WebAppRater](https://webapprater.com/webapprater-free-app-review-2019)

---

# Amazon URL Shortener: Clean Up Long Product Links for Better Sharing

> Struggling with long Amazon links? Learn how an Amazon URL shortener can help you create clean, trackable product links for better sharing and conversions.

Source: https://linklyhq.com/blog/amazon-url-shortener

# Amazon URL Shortener: Clean Up Long Product Links for Better Sharing

Sharing Amazon product links can be a pain. They're often cluttered with tracking parameters and long strings of text that look suspicious or spammy. That's where an **Amazon URL shortener** comes in—helping you turn messy product URLs into clean, trackable links that are perfect for social media, email marketing, and affiliate promotions.

## What Is an Amazon URL Shortener?

An Amazon URL shortener is a tool that compresses lengthy Amazon product URLs into short, customized links. These shortened URLs are easier to read, more clickable, and better suited for platforms with character limits like Twitter or SMS.

More importantly, a good shortener—like [Linkly](https://linklyhq.com/)—goes beyond basic shortening. It adds click tracking, retargeting pixels, and custom domains to turn your links into powerful marketing tools.

## Why You Should Shorten Amazon Links

Here are a few compelling reasons to use an Amazon URL shortener:

- **Cleaner look**: Long URLs with tracking parameters look spammy. Shortened links look professional and trustworthy.
- **Improved click-through rates**: People are more likely to click shorter, cleaner links.
- **Custom branding**: Use your own domain or a branded vanity URL (e.g., `yourbrand.link`) to reinforce your identity.
- **Track performance**: See exactly how many clicks your links are getting—and from where.
- **Add retargeting**: Use pixels (like Facebook or TikTok) to retarget visitors who click your links.

## How to Shorten an Amazon URL with Linkly

Linkly makes it easy to shorten and track Amazon links. Here’s how:

1. **Sign up** for a free Linkly account ([free for up to 500 clicks/month](https://linklyhq.com/support/free-plan)).
2. **Paste your Amazon URL** into the Linkly dashboard.
3. **Customize your link**:
   - Add a custom domain or vanity slug
   - Insert UTM tags for campaign tracking
   - Add retargeting pixels or choose to cloak the link
4. **Generate your link** and share it anywhere.

See full steps in our [support guide on shortening Amazon URLs](https://linklyhq.com/support/shortened-url).

## Key Features to Look For in an Amazon URL Shortener

When choosing a URL shortener for Amazon links, look for the following:

- **Custom domains** – [Why use custom domains?](https://linklyhq.com/support/support-why-custom-domains)
- **Click analytics** – [Track every click](https://linklyhq.com/support/click-tracking)
- **Retargeting support** – [Add pixels to links](https://linklyhq.com/support/retargeting-tracking-pixels)
- **UTM builder** – [Add Google Analytics tags](https://linklyhq.com/support/google-analytics-utm-tag-builder)
- **Cloaking support** – [Learn about link cloaking](https://linklyhq.com/support/link-cloaking)
- **QR code generation** – [Create QR codes for Amazon links](https://linklyhq.com/support/create-qr-codes)

All of these features are supported by Linkly.

## Affiliate Marketers: Boost Your Amazon Commissions

If you’re an Amazon Associate, shortening your affiliate links can increase trust and drive more conversions. Linkly even lets you:

- Cloak affiliate links to hide raw tracking parameters
- Append UTM tags automatically
- Monitor link performance in real time

Need help importing your Bitly links? Check out our [Bitly import guide](https://linklyhq.com/support/bitly-import-links).

## Examples of Amazon Link Shortening

<table>
  <thead>
    <tr>
      <th>Type</th>
      <th>Long Amazon URL</th>
      <th>Shortened Link</th>
    </tr>
  </thead>
  <tbody>
    <tr>
      <td>Regular Product</td>
      <td><code>https://www.amazon.com/dp/B00X4WHP5E/ref=...</code></td>
      <td><code>https://yourbrand.link/airpods</code></td>
    </tr>
    <tr>
      <td>Affiliate Link</td>
      <td><code>https://www.amazon.com/dp/B00X4WHP5E/?tag=yourid-20</code></td>
      <td><code>https://2ly.link/1bk</code></td>
    </tr>
    <tr>
      <td>QR Code Campaign</td>
      <td><em>Same as above</em></td>
      <td><a href="https://linklyhq.com/support/create-qr-codes">QR Code Example</a></td>
    </tr>
  </tbody>
</table>

## Final Tips for Amazon Link Sharing

- Shorten links before adding them to YouTube, Instagram bios, or SMS.
- Use [vanity URLs](https://linklyhq.com/support/vanity-url) for brand recognition.
- Leverage [Zapier integration](https://linklyhq.com/support/zapier-integration) to automate link creation.

## Conclusion

A reliable **Amazon URL shortener** not only tidies up long, ugly product links—it enhances your ability to track clicks, retarget visitors, and present a professional image online.

**Ready to enhance your Amazon link strategy?**  
[**Try Linkly free today**](https://linklyhq.com/) and get 500 clicks per month at no cost—complete with branded domains, tracking, and automation.

---

# YouTube URL Shortener: How to Shorten and Share Video Links

> Learn how to use a YouTube URL shortener to create clean, trackable video links. Share your content more effectively and boost engagement with Linkly.

Source: https://linklyhq.com/blog/youtube-url-shortener

# YouTube URL Shortener: How to Shorten and Share Video Links

If you’re sharing YouTube videos online, using a **YouTube URL shortener** can make your links cleaner, easier to manage, and trackable. Whether you're a content creator, marketer, or educator, shortening your video links helps increase engagement and professionalism.

In this guide, we'll walk through why and how to shorten YouTube URLs, and how Linkly makes it effortless.

---

## Why Use a YouTube URL Shortener?

YouTube URLs can be long and cluttered—especially if you add timestamps, tracking codes, or UTM parameters. A YouTube URL shortener offers several advantages:

- ✅ Makes links look cleaner and more shareable  
- ✅ Tracks clicks, geolocation, devices, and referral sources  
- ✅ Enables retargeting with tracking pixels  
- ✅ Allows use of **custom domains** for branded links  
- ✅ Helps avoid spam filters in emails and messages

[Linkly](https://linklyhq.com/) provides a robust platform for shortening, tracking, and managing your YouTube links with advanced analytics and customization.

---

## How to Shorten a YouTube Link with Linkly

Using Linkly as your **YouTube URL shortener** is simple and powerful. Here’s how:

1. **Copy your YouTube URL** (e.g., `https://www.youtube.com/watch?v=xyz123abc`)
2. **Log in to [Linkly](https://linklyhq.com/)**
3. **Paste the link** into the Linkly dashboard
4. Optionally, add:
   - UTM parameters ([use this guide](https://linklyhq.com/support/google-analytics-utm-tag-builder))
   - A Facebook or Google Pixel for retargeting ([guide](https://linklyhq.com/support/retargeting-tracking-pixels))
   - A custom domain or vanity URL ([how-to](https://linklyhq.com/support/custom-domain))
5. Click **Create Link**  
6. Copy and share your new, shortened URL

Your short YouTube link might look like:  
`https://yourbrand.co/video1`

---

## Benefits of Linkly for YouTube Sharing

Unlike basic URL shorteners, Linkly offers features designed for creators and marketers:

### 🔗 Custom Domains & Vanity URLs  
Brand your links using your own domain, making them more trustworthy and professional. Learn more about [custom domains and vanity URLs](https://linklyhq.com/support/vanity-url).

### 📊 Click Tracking & Analytics  
See exactly how many people clicked, when, where, and from which devices. Full breakdowns are available in your dashboard or [exportable as CSV](https://linklyhq.com/support/export-data-as-csv).

### 🎯 Retargeting Integration  
Add tracking pixels from Facebook, Google, Twitter, and more—turn viewers into warm audiences. [Read how](https://linklyhq.com/support/retargeting-tracking-pixels).

### 📱 QR Codes for YouTube Videos  
Generate scannable QR codes for your YouTube links—ideal for print and real-world sharing. [Learn more](https://linklyhq.com/support/create-qr-codes).

### 🤖 Zapier Integration  
Automate link creation and tracking with [Zapier](https://linklyhq.com/support/zapier-integration). Perfect for teams and recurring tasks.

---

## Pro Tip: Customize Social Media Previews

When sharing a YouTube link, you might want to control the **thumbnail, title, and description** shown on platforms like Facebook or X. With Linkly, you can [customize social previews](https://linklyhq.com/support/custom-social-previews) to increase clicks and impressions.

---

## Free Plan for Creators

Just getting started? Linkly’s [free plan](https://linklyhq.com/support/free-plan) includes up to **500 clicks per month**, unlimited shortened links, and essential features—making it ideal for growing YouTubers and small teams.

---

## Conclusion: Make Your YouTube Links Work Harder

A **YouTube URL shortener** isn’t just about shortening links—it’s about optimizing how your videos are shared, tracked, and monetized. Whether you want to track performance, retarget viewers, or just keep things tidy, Linkly makes it easy.

**Ready to enhance your YouTube link sharing strategy?**  
[Get started with Linkly today](https://linklyhq.com/) and unlock powerful tools for link tracking, customization, and automation.

---

# How Do You Shorten a Link for Better Tracking and Click Conversions?

> Learn how to shorten URLs for better tracking and click conversions. Discover the tools, tips, and best practices to create branded, trackable links that boost campaign performance.

Source: https://linklyhq.com/blog/how-to-shorten-a-link

# How to Shorten URLs for Better Tracking and Click Conversions

Looking to shorten URLs for better tracking and increased click conversions? Whether you’re sharing links in ads, emails, or social posts, using shortened URLs gives you control, insight, and a serious performance boost.

## Why Shorten URLs Instead of Using Full Links?

When you shorten URLs, you're not just making them look cleaner—you’re unlocking powerful features that improve how your links perform and how you track them. Benefits include:

- **Improved readability** and visual appeal
- **Click tracking and real-time analytics**
- **Custom branded links and [vanity URLs](https://linklyhq.com/support/vanity-url)**
- **Retargeting capabilities**
- **Increased trust and higher conversion rates**

Using a platform like [Linkly](https://linklyhq.com/) makes it easy to shorten URLs while unlocking these advanced features.

## Step-by-Step: How to Shorten URLs the Right Way

### 1. Choose a URL Shortener That Offers Tracking and Customization

There are many tools that shorten URLs, but not all offer deep analytics or branding. Look for a platform with:

- Custom domains and vanity URLs  
- Click tracking and UTM tagging  
- QR code support  
- Retargeting pixel integration  
- Easy integrations with platforms like [Zapier](https://linklyhq.com/support/zapier-integration)

[Linkly](https://linklyhq.com/#linkly-features) provides all of this and includes a generous **free plan with 500 clicks/month**.

![Linkly new tracking link creation form showing destination URL, nickname, and targeting options](https://linklyhq.com/img/linkly-new-link-form.png)

### 2. Set Up a Custom Domain for Shortened URLs

Generic shorteners like bit.ly get the job done, but branded links look more professional and trustworthy. For example:

- Instead of `bit.ly/3hdJ7s`, try `yourbrand.link/summer`

Linkly makes it easy to [add a custom domain](https://linklyhq.com/support/custom-domain). You can follow detailed guides for [GoDaddy](https://linklyhq.com/support/add-cname-godaddy) or [Namecheap](https://linklyhq.com/support/add-a-record-namecheap).

### 3. Add UTM Parameters Before You Shorten URLs

Before you shorten URLs, consider appending [UTM parameters](https://linklyhq.com/support/google-analytics-utm-tag-builder). These tags let you identify the exact source and purpose of each click inside your analytics platform.

Linkly can automatically add these tags and [forward query parameters](https://linklyhq.com/support/forward-url-query-parameters), saving you time.

### 4. Enable Click Tracking and Analyze Results

Once you've shortened your URL, tracking is essential.

With Linkly, you can:

- Track total and unique clicks
- Monitor user agents, locations, and ISPs
- [Export your click data](https://linklyhq.com/support/export-data-as-csv)
- Integrate with your marketing tools using the [Linkly API](https://linklyhq.com/support/api)

### 5. Add Retargeting Pixels to Your Shortened Links

Want to retarget visitors who clicked a shortened URL? Add [retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels) from Facebook, Google Ads, or other platforms directly to your Linkly link.

This allows you to build custom audiences and improve conversion rates over time.

### 6. Optimize and Test Your Links

The work doesn’t stop once you shorten URLs. Keep optimizing:

- A/B test different URLs using a [link rotator](https://linklyhq.com/support/link-rotator)
- [Disable old or broken links](https://linklyhq.com/support/disabling-a-link)
- Share [analytics with your team](https://linklyhq.com/support/share-analytics)
- Test across platforms and devices for performance

## Bonus: Create QR Codes from Shortened URLs

Shortened URLs are perfect for print campaigns too. With Linkly, you can [create QR codes](https://linklyhq.com/support/create-qr-codes) linked to your shortened URLs for offline tracking and engagement.

## Final Tips to Shorten URLs for Maximum Impact

- **Keep the slug short and meaningful** (e.g., `yourbrand.link/free`)
- **Avoid generic domains when possible**
- **Track everything**—don’t fly blind on campaign performance

## Ready to Shorten URLs That Actually Convert?

Shortened URLs do more than clean up your links—they give you insight, branding, and conversion power. With Linkly, you get everything you need to shorten URLs while tracking, optimizing, and scaling your campaigns.

👉 [Start shortening URLs with Linkly](https://linklyhq.com/) and turn every click into a strategic advantage.

---

# How to Create a Custom URL Shortener to Strengthen Your Brand Identity

> Learn how to create a custom URL shortener to boost brand recognition, increase trust, and track link performance. A step-by-step guide to branding your links effectively.

Source: https://linklyhq.com/blog/how-to-create-a-custom-url-shortener

# How to Create a Custom URL Shortener to Strengthen Your Brand Identity

Custom URL shorteners are a powerful yet often overlooked tool in digital branding. By replacing generic short links with your own branded domain, you enhance trust, improve click-through rates, and build a consistent identity across platforms. In this guide, we’ll walk you through how to create a custom URL shortener that aligns perfectly with your brand.

## Why Use a Custom URL Shortener?

Standard link shorteners like bit.ly or tinyurl.com are convenient, but they don’t reflect your brand. Custom short links help you:

- **Establish credibility:** Branded links look trustworthy and professional.
- **Boost engagement:** They have higher click-through rates than generic links.
- **Build brand awareness:** Every link becomes a brand touchpoint.
- **Enable detailed tracking:** Tools like [Linkly](https://linklyhq.com/) provide advanced analytics for every branded link you create.

## Step 1: Choose Your Branded Domain

Select a short, memorable domain name that reflects your brand. This could be a variation of your main domain (like `go.yourbrand.com`) or a creative use of TLDs (like `yourbrand.link` or `yourbrnd.io`).

For help choosing and purchasing domains, see:  
👉 [Support: Purchase Domains](https://linklyhq.com/support/purchase-domains)

## Step 2: Set Up DNS for Your Custom Domain

To use your domain with a URL shortener, you’ll need to update your DNS settings. This usually means adding a **CNAME** record pointing to the shortening service.

Linkly provides detailed guides for popular domain registrars:

- [Set up CNAME with GoDaddy](https://linklyhq.com/support/add-cname-godaddy)
- [Set up CNAME with Namecheap](https://linklyhq.com/support/add-cname-namecheap)

You may also need to [disable Cloudflare proxying](https://linklyhq.com/support/disable-cloudflare-proxy) if you're using Cloudflare.

## Step 3: Choose a URL Shortening Platform

To manage your branded short links, you’ll need a reliable shortening service that supports custom domains. [Linkly](https://linklyhq.com/) is a great option, offering:

- Custom domains and [vanity URLs](https://linklyhq.com/support/vanity-url)
- Click tracking and detailed analytics
- Integration with tools like Zapier and Google Sheets
- A free tier with up to 500 clicks/month

More about this here:  
👉 [Support: Why Custom Domains?](https://linklyhq.com/support/support-why-custom-domains)  
👉 [Support: Link Management](https://linklyhq.com/support/link-management)

## Step 4: Customize Your Links

Once your domain is set up, start creating branded short links. With Linkly, you can:

- Use **vanity slugs** (e.g., `yourbrand.link/summer-sale`)
- Add **UTM tags** with [Linkly's UTM builder](https://linklyhq.com/support/google-analytics-utm-tag-builder)
- Set up **expiring links** or [QR codes](https://linklyhq.com/support/create-qr-codes)

These customizations not only reinforce your brand but also enable powerful tracking and retargeting features.

## Step 5: Track Performance and Optimize

A custom shortener isn't just about appearance—it’s a gateway to better analytics. With Linkly, you get:

- [Click tracking](https://linklyhq.com/support/click-tracking) with geo, device, and referrer data
- [Retargeting pixel support](https://linklyhq.com/support/retargeting-tracking-pixels)
- Integration with [Google Analytics](https://linklyhq.com/support/ga4-tracking-tags) and [Tag Manager](https://linklyhq.com/support/google-tag-manager-on-links)

You can also [export your data as CSV](https://linklyhq.com/support/export-data-as-csv) or connect Linkly to your own dashboards with the [API](https://linklyhq.com/support/api).

---

## Final Thoughts

Creating a custom URL shortener is a simple, high-impact way to elevate your brand’s presence across all digital channels. With a branded domain and the right link management platform, you’ll increase trust, gain powerful insights, and deliver a seamless experience to your audience.

---

**Ready to enhance your brand with custom short links?**  
[Get started with Linkly today](https://linklyhq.com/) and experience seamless link tracking and customization.

---

# How a Link Shortener Platform Can Improve Digital Marketing Strategies

> Discover how a link shortener platform can enhance your digital marketing strategy with better tracking, branding, and performance. Learn how tools like Linkly can elevate your campaign results.

Source: https://linklyhq.com/blog/link-shortener-improve-marketing

# How a Link Shortener Platform Can Improve Digital Marketing Strategies

In today’s competitive online space, a **link shortener platform** is more than just a tool to tidy up URLs—it’s a strategic asset in your digital marketing toolkit. From boosting click-through rates to streamlining analytics, smart link shortening can significantly elevate your marketing performance.

## Why Link Shortening Matters in Marketing

Long, complex URLs can deter clicks and look unprofessional, especially in ads, emails, and social media posts. A link shortener not only improves visual appeal but also adds layers of functionality that empower marketers to:

- **Track and analyze engagement**
- **Personalize branded links**
- **A/B test different campaigns**
- **Retarget users who click on links**

## Key Benefits of Using a Link Shortener Platform

### 1. **Detailed Click Tracking and Analytics**

A modern link shortener like [Linkly](https://linklyhq.com/) offers **real-time click tracking**, geolocation data, device types, and referral sources. With [support for UTM parameters and GA4 tracking tags](https://linklyhq.com/support/ga4-tracking-tags), marketers can easily attribute performance and optimize campaigns accordingly.

👉 [Explore how Linkly click data works](https://linklyhq.com/support/linkly-click-data)

### 2. **Branded Short Links for Better Trust and CTR**

Using [custom domains and vanity URLs](https://linklyhq.com/support/vanity-url), marketers can reinforce brand identity and increase trust with users. A branded link (like yourbrand.co/deal) is more likely to be clicked than a generic one.

📌 [Why custom domains matter](https://linklyhq.com/support/support-why-custom-domains)

### 3. **Improved Campaign Management**

Centralizing your URLs on a single platform allows better **link organization**, updates, and control. You can create [expiring links](https://linklyhq.com/support/create-expiring-links), [disable links](https://linklyhq.com/support/disabling-a-link), or even use a [link rotator](https://linklyhq.com/support/link-rotator) to run A/B tests—all from one dashboard.

📎 [Link management guide](https://linklyhq.com/support/link-management)

### 4. **Advanced Features for Power Users**

Platforms like Linkly integrate with tools such as [Zapier](https://linklyhq.com/support/zapier-integration) and Google Sheets, making it easy to automate workflows and scale campaigns. Other standout features include:

- [QR code generation](https://linklyhq.com/support/create-qr-codes)
- [Retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels)
- [Social preview customization](https://linklyhq.com/support/custom-social-previews)
- [Mailto and SMS link shortening](https://linklyhq.com/support/shortening-mailto-links)

### 5. **Free Tier and Affordable Pricing**

For startups and small teams, Linkly offers a generous [free plan with 500 clicks per month](https://linklyhq.com/support/free-plan), making it easy to get started and scale affordably.

## Real-World Use Cases

Here’s how digital marketers are leveraging link shorteners:

- **Social media managers** use branded links to track individual post performance across platforms.
- **Email marketers** insert shortened URLs in newsletters to measure click-through rates.
- **Affiliate marketers** cloak and manage affiliate links for better visibility and performance.

📘 [How Linkly works](https://linklyhq.com/support/how-linkly-works)

---

## Final Thoughts

A smart link shortener platform doesn’t just make your URLs look better—it gives you control, insight, and flexibility across every marketing channel. With features like custom domains, deep analytics, and third-party integrations, Linkly helps you create smarter links that drive results.

**Ready to enhance your link management strategy?**  
[Get started with Linkly today](https://linklyhq.com/) and experience seamless link tracking and customization.

---

# How to Shorten URLs for Social Media, Emails, and Better Engagement

> Wondering how do you shorten a link for social media, emails, or better tracking? Discover the best practices, tools, and benefits of using a URL shortener like Linkly to improve engagement.

Source: https://linklyhq.com/blog/how-to-shorten-urls

# How to Shorten URLs for Social Media, Emails, and Better Engagement

If you’ve ever asked, *how do you shorten a link* to make it cleaner and more clickable, you’re not alone. Whether you're sharing on social media, sending emails, or managing digital campaigns, shortened URLs can boost both engagement and professionalism. Here's everything you need to know.

---

## Why Shorten a Link?

Short URLs aren’t just about aesthetics—they’re a powerful tool for digital communication. Here’s why:

- **Improved Click-Through Rates**: Clean, concise links are more likely to be clicked, especially on platforms with character limits like X (Twitter).
- **Easier to Share**: Short links are ideal for SMS, print materials, or QR codes.
- **Better Tracking & Insights**: A good link shortener lets you monitor click data, locations, devices, and even user behavior.
- **Brand Trust**: With a custom domain or [vanity URL](https://linklyhq.com/support/vanity-url), your links can reflect your brand instead of a generic shortener.

---

## How Do You Shorten a Link?

Here’s a simple step-by-step guide to shorten any URL for maximum impact:

### 1. Choose a Link Shortening Tool  
Pick a trusted tool like [Linkly](https://linklyhq.com/). Unlike generic shorteners, Linkly offers advanced tracking, branded links, and integrations with platforms like Zapier.

### 2. Paste Your Long URL  
Once logged into your dashboard, paste your full link into the tool.

### 3. Customize Your Short Link *(Optional but Recommended)*  
- **Add a custom slug** for branding (e.g., `yourbrand.link/offer`).
- Use your [custom domain](https://linklyhq.com/support/custom-domain) for consistent brand presence.
- Enable [retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels) or [GA4 tracking](https://linklyhq.com/support/ga4-tracking-tags) for even deeper analytics.

### 4. Click “Create” or “Shorten”  
In seconds, your shortened URL is ready to go. You can now copy and share it anywhere—emails, social posts, or campaigns.

---

## Best Use Cases for Shortened Links

### 📱 Social Media  
Platforms like Instagram, Facebook, and LinkedIn benefit from clean, on-brand links. Use a [vanity URL](https://linklyhq.com/support/vanity-url) to build trust and avoid spam filters.

### ✉️ Email Marketing  
Short URLs keep your CTAs tidy and can help avoid [links blocked by spam filters](https://linklyhq.com/support/links-blocked-by-spam-filters). Combine with [UTM tags](https://linklyhq.com/support/google-analytics-utm-tag-builder) for campaign-level attribution.

### 🔗 QR Codes & Offline Media  
Generate QR codes from your shortened links with Linkly's built-in [QR code creator](https://linklyhq.com/support/create-qr-codes). Great for flyers, packaging, and print ads.

---

## Linkly: More Than Just a Shortener

While there are many tools out there, Linkly stands out with features like:

- **Free plan**: Includes [500 clicks/month](https://linklyhq.com/support/free-plan) at no cost.
- **Detailed click analytics**: View geographic data, devices, timestamps, and even [ISP lookup](https://linklyhq.com/support/isp-lookup).
- **Link cloaking** for affiliate marketers.
- **Zapier integration** for automation workflows.
- **Custom social previews** to optimize how links appear when shared.

Want more? Explore Linkly's full [features](https://linklyhq.com/features) and [pricing](https://linklyhq.com/pricing).

---

## Common Questions About Shortened URLs

### ❓ Is it safe to click a shortened link?  
If you're using a reputable shortener like Linkly, yes. You can even [share analytics](https://linklyhq.com/support/share-analytics) transparently with clients or collaborators.

### ❓ Can I use Linkly with my own domain?  
Absolutely. Check out [how to set up a custom domain](https://linklyhq.com/support/custom-domain) or [add a CNAME on Namecheap](https://linklyhq.com/support/add-cname-namecheap) or [GoDaddy](https://linklyhq.com/support/add-cname-godaddy).

### ❓ What happens when a shortened link breaks?  
With Linkly, you can easily [disable or redirect a link](https://linklyhq.com/support/disabling-a-link) or [monitor for errors like 404s](https://linklyhq.com/support/404-not-found).

---

## Conclusion: Start Shortening Smarter

Shortening links isn’t just about making them look good—it’s about making them work harder for your brand. From better engagement to deeper insights, tools like Linkly make it easy to optimize every link you share.

**Ready to enhance your link management strategy?**  
[Get started with Linkly today](https://linklyhq.com/) and experience seamless link tracking and customization.

---

# Top 5 URL Shortener Tools for Smarter Link Management

> Discover the top 5 URL shortener online tools for smarter link management. Compare features, analytics, and customization options to find the best solution for your needs.

Source: https://linklyhq.com/blog/top-5-url-shorteners

# Top 5 URL Shortener Tools for Smarter Link Management

Managing links efficiently is essential for any marketer, content creator, or business owner. A reliable [URL shortener online](https://linklyhq.com/support/shortened-url/) tool doesn’t just compress long URLs—it enhances branding, provides click analytics, and helps streamline campaigns. In this guide, we’ll cover the top five tools that make link management faster, smarter, and more effective.

---

## 1. **Linkly** – Best for Advanced Link Tracking and Customization

[Linkly](https://linklyhq.com/) stands out as a feature-rich platform for anyone serious about link management. It goes beyond shortening links by offering powerful tools for tracking, retargeting, and optimizing every click.

### Key Features:
- **Custom domains and [vanity URLs](https://linklyhq.com/support/vanity-url/)** for branded links  
- Detailed [click tracking and analytics](https://linklyhq.com/support/click-tracking/)  
- [Retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels/) for Facebook, Google, and more  
- [QR code generation](https://linklyhq.com/support/create-qr-codes/)  
- [Zapier integration](https://linklyhq.com/support/zapier-integration/) for automation  
- [Free plan](https://linklyhq.com/support/free-plan/) with 500 clicks/month  

Whether you're a solo entrepreneur or managing campaigns for a large team, Linkly delivers professional-grade tools that scale with your needs.

➡️ Check out [Linkly's Features](https://linklyhq.com/#features) | [Pricing](https://linklyhq.com/pricing/)

---

## 2. **Bitly** – Most Popular All-in-One URL Shortener

Bitly is one of the most recognized tools in the space. Its strength lies in its easy-to-use dashboard and widespread integrations, making it ideal for businesses needing quick deployment.

### Pros:
- Custom branded domains  
- Link analytics  
- Integrates with tools like Buffer and Hootsuite  

### Cons:
- Limited features on the free plan  
- Higher-tier pricing may not suit small teams  

---

## 3. **TinyURL** – Best for Quick, No-Fuss Shortening

TinyURL is a go-to for users looking for simplicity. It doesn’t require an account and offers basic link shortening functionality—ideal for occasional users or personal projects.

### Pros:
- No login required  
- Quick and easy to use  

### Cons:
- Limited analytics and customization  
- No retargeting or tracking options  

---

## 4. **Rebrandly** – Best for Custom Domain Branding

Rebrandly focuses on link branding, allowing users to create short URLs using custom domains. It’s a good choice for companies looking to boost brand recognition through links.

### Highlights:
- Strong emphasis on branded links  
- Team collaboration features  
- UTM builder and analytics dashboard  

However, Rebrandly’s more advanced features are locked behind higher-tier pricing.

---

## 5. **BL.INK** – Ideal for Enterprise Link Management

BL.INK caters to large-scale organizations that need robust data and user management features. It provides deep link analytics and supports large team workflows.

### Features:
- Smart link routing  
- Role-based user access  
- Enterprise-grade analytics  

While powerful, it may be overkill for small teams or solo users.

---

## Why Smarter Link Management Matters

Efficient link management tools help with:
- Tracking user behavior and engagement  
- Branding through custom domains  
- Retargeting to boost conversions  
- Organizing campaigns with ease  

Choosing the right tool depends on your use case—but for a powerful, flexible, and cost-effective solution, [Linkly](https://linklyhq.com/) offers everything you need, from [QR codes](https://linklyhq.com/support/create-qr-codes/) to [analytics exports](https://linklyhq.com/support/export-data-as-csv/) and more.

---

## Conclusion

URL shorteners do much more than just condense links—they power smart marketing strategies. From Linkly’s advanced features to TinyURL’s simplicity, there’s a solution for every type of user.

**Ready to enhance your link management strategy?**  
[Get started with Linkly today](https://linklyhq.com/) and experience seamless link tracking, branded URLs, and powerful analytics—all in one place.

---

# The 11 Best Link Shorteners in 2026 (Free, Paid, and Self-Hosted)

> The best link shorteners of 2026 compared — Bitly, TinyURL, Rebrandly, Short.io, Linkly, and self-hosted options. Free plans, analytics, custom domains, and pricing breakdown.

Source: https://linklyhq.com/blog/best-link-shortener

# Best Link Shortener 2026: How to Choose the Right One  

Link shorteners have evolved beyond just shortening long URLs—they now offer advanced tracking, custom branding, and integrations with analytics platforms. In 2026, choosing the right link shortener can significantly impact your marketing strategy and campaign success.  

In this guide, we’ll explore the **best link shorteners of 2026**, their key features, benefits, and how to select the best one for your needs.  

---

## 🔗 What Is a Link Shortener?  

A **link shortener** is a tool that converts long URLs into concise, shareable links. But modern link shorteners do much more than that. They help with:  

- **Tracking clicks and user behavior**  
- **Customizing URLs with branded domains**  
- **Managing and organizing links efficiently**  
- **Enhancing link security and reliability**  

With so many options available, let's explore **what makes the best link shortener in 2026** and which features matter most.  

---

## 🏆 Best Link Shorteners of 2026  

Here are the top contenders for the best link shortener in 2026, based on **features, reliability, and analytics capabilities**.  

### 1️⃣ **Linkly – The Best for Customization & Analytics**  
[Linkly](https://linklyhq.com/) stands out as one of the most powerful link management tools, offering:  

✅ **[Branded domains & vanity URLs](https://linklyhq.com/support/vanity-url)**  
✅ **[Detailed click tracking & analytics](https://linklyhq.com/create-tracking-links)**  
✅ **[Retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels) for remarketing campaigns**  
✅ **Integrations with [Zapier](https://linklyhq.com/support/zapier-integration), [Google Analytics](https://linklyhq.com/support/ga4-tracking-tags), and [Facebook Pixel](https://linklyhq.com/support/add-facebook-pixel-to-a-link)**  
✅ **[Expiring links](https://linklyhq.com/support/create-expiring-links) and [QR codes](https://linklyhq.com/support/create-qr-codes) for advanced control**  

👉 Learn more about [Linkly's features](https://linklyhq.com/features) and [pricing](https://linklyhq.com/pricing).  

### 2️⃣ **Bitly – A Well-Known Alternative**
Bitly remains a popular choice for basic link shortening and branding. However, **its analytics features are limited** unless you upgrade to a paid plan.

![Bitly homepage showing its URL shortener and QR code platform](https://linklyhq.com/img/bitly-homepage-2026.png)


**Pros:**
✔️ Simple to use
✔️ Basic analytics included

**Cons:**
❌ Higher cost for premium features
❌ Limited data tracking on free plans

### 3️⃣ **Rebrandly – Ideal for Branded Short Links**
Rebrandly specializes in **custom-branded short links**, making it a great choice for businesses that focus on branding.

![Rebrandly homepage showing its branded link shortener platform](https://linklyhq.com/img/rebrandly-homepage-2026.png)


**Pros:**
✔️ Custom domain support
✔️ Team collaboration tools

**Cons:**
❌ Higher pricing compared to alternatives
❌ Lacks advanced tracking features

### 4️⃣ **TinyURL – The No-Frills Option**
TinyURL is a free and simple link shortener, but it lacks the analytics and tracking features of premium tools.  

**Pros:**  
✔️ Free to use  
✔️ No sign-up required  

**Cons:**  
❌ No click analytics  
❌ No custom branding  

---

## 📊 How to Choose the Right Link Shortener  

When selecting a link shortener, consider these factors:  

### 1️⃣ **Customization & Branding**  
A good link shortener should allow you to use **custom domains and vanity URLs** to maintain brand consistency.  

📌 **Best for this:** [Linkly](https://linklyhq.com/support/custom-domain), Rebrandly  

### 2️⃣ **Analytics & Tracking**  
For marketing and campaign optimization, choose a tool that provides **detailed click tracking, referrer insights, and conversion data**.  

📌 **Best for this:** [Linkly](https://linklyhq.com/support/click-tracking), Bitly  

### 3️⃣ **Integrations**  
Your link shortener should integrate with **Google Analytics, Facebook Pixel, and marketing automation tools** like Zapier.  

📌 **Best for this:** [Linkly](https://linklyhq.com/support/zapier-integration)  

### 4️⃣ **Security & Reliability**  
Look for link shorteners that offer **SSL encryption, spam protection, and reliable uptime**.  

📌 **Best for this:** [Linkly](https://linklyhq.com/support/linkly-security)  

---

## 🚀 Conclusion: Which Link Shortener Is Best for 2026?  

For those looking for **advanced tracking, branded links, and marketing integrations**, [Linkly](https://linklyhq.com/) is the top choice in 2026. It offers **custom domains, retargeting capabilities, and powerful analytics**, making it perfect for marketers and businesses.  

Ready to optimize your links? **[Try Linkly today](https://linklyhq.com/)** and take your link management to the next level!

---

# Top Features to Look for in a Link Shortener Tool

> Discover the top features to look for in a link shortener tool for maximum efficiency. From custom domains and click tracking to QR codes and retargeting, find the best solution for your needs.

Source: https://linklyhq.com/blog/link-shortener-tool-features

# Top Features to Look for in a Link Shortener Tool  

Link shortening is more than just making URLs smaller—it’s about tracking clicks, enhancing branding, and improving user experience. Whether you're a marketer, business owner, or content creator, choosing the right **link shortener tool** can significantly impact your workflow and analytics. Below, we’ll explore the essential features that make a link shortener tool truly efficient.

## 1. Custom Domains and Vanity URLs  
A professional link shortener should allow you to use **custom domains** instead of generic short links. Custom-branded links increase trust and recognition, leading to higher click-through rates. With [Linkly](https://linklyhq.com/support/custom-domain), you can set up a custom domain in minutes to ensure your links reflect your brand.

## 2. Detailed Click Tracking and Analytics  
A robust link shortener should offer **real-time tracking** with detailed analytics on clicks, referrers, and geographic locations. This data helps marketers optimize campaigns and understand audience behavior. [Linkly's click tracking](https://linklyhq.com/support/click-tracking) provides detailed insights into every click, ensuring you never miss key engagement metrics.

## 3. UTM Tagging and Google Analytics Integration  
Adding **UTM parameters** to your shortened links is crucial for tracking marketing campaigns in Google Analytics. The best link shorteners allow automatic UTM generation and easy integration with [Google Analytics](https://linklyhq.com/support/google-analytics-utm-tag-builder), saving you time and effort.

## 4. QR Code Generation  
With mobile engagement on the rise, QR codes provide an easy way for users to scan and access links. A good link shortener should offer **built-in QR code generation** for print materials, packaging, or digital campaigns. [Linkly](https://linklyhq.com/support/create-qr-codes) lets you generate QR codes directly from your links.

## 5. Retargeting and Tracking Pixels  
A powerful feature for digital marketers, **retargeting pixels** enable you to add users who click your links to custom ad audiences on platforms like Facebook and Google Ads. [Linkly's pixel tracking](https://linklyhq.com/support/retargeting-tracking-pixels) makes it easy to re-engage users based on their past interactions.

## 6. API Access and Automation Capabilities  
For developers and businesses managing multiple links at scale, **API access** is a must. A good link shortener should integrate with automation tools like **Zapier** and support bulk link management. [Linkly's API](https://linklyhq.com/support/api) enables seamless integration into your existing systems.

## 7. Security and Spam Protection  
Protecting your links from abuse is critical. The best link shorteners offer features like **bot filtering, spam protection, and link expiration** to prevent malicious use. [Linkly's security features](https://linklyhq.com/support/linkly-security) help keep your links safe from spam filters and fraudulent clicks.

## 8. Link Expiration and Rotation  
For limited-time offers or A/B testing, **expiring and rotating links** can be game-changers. Some tools let you set expiration dates or rotate links based on conditions like location or device type. [Linkly's expiring links](https://linklyhq.com/support/create-expiring-links) feature ensures your links always serve the right audience.

## 9. Bulk Link Shortening and Management  
Managing multiple campaigns? Bulk link shortening saves time by allowing you to shorten and manage multiple URLs at once. [Linkly's bulk link import](https://linklyhq.com/support/bulk-link-import) makes it easy to streamline this process.

## 10. Affordable Pricing and Free Plans  
Finally, pricing matters. While free link shorteners exist, they often lack essential features. Look for a tool with **affordable pricing plans** that scale with your needs. [Linkly's free plan](https://linklyhq.com/support/free-plan) offers up to **500 clicks per month**, making it a great starting point.

## Conclusion  
Choosing the right **link shortener tool** can make a huge difference in your marketing efficiency. From **custom branding** and **detailed analytics** to **retargeting capabilities** and **QR code generation**, these features ensure that your shortened links work smarter, not just shorter.  

**Ready to optimize your link management?** Try [Linkly](https://linklyhq.com/) today and take full control of your links!

---

# Best Free Alternatives to Google URL Shortener: A Complete 2026 Guide

> Looking for the best free Google URL Shortener alternatives in 2026? Compare top link shorteners with advanced tracking, custom domains, and integrations.

Source: https://linklyhq.com/blog/google-url-shortener-alternative

# Best Free Alternatives to Google URL Shortener: A Complete 2026 Guide  

Google URL Shortener (goo.gl) was once a go-to tool for shortening links, but since its shutdown, users have sought reliable alternatives. Whether you need simple link shortening, advanced analytics, or custom branding, there are plenty of free options available in 2026. This guide explores the best free alternatives to Google URL Shortener, helping you find the right tool for your needs.  

## **Why Use a URL Shortener?**  
A good URL shortener does more than just shrink links. Here’s why you might need one:  

- **Improved Link Sharing** – Shorter links are easier to share on social media, emails, and SMS.  
- **Click Tracking & Analytics** – Monitor engagement, traffic sources, and user behavior.  
- **Branding & Customization** – Create branded short links with [custom domains](https://linklyhq.com/support/custom-domain).  
- **Retargeting & UTM Tags** – Improve marketing efficiency by [tracking link performance](https://linklyhq.com/support/google-analytics-utm-tag-builder).

## **Top Free Alternatives to Google URL Shortener**  

### **1. Linkly** – The Best All-in-One Free URL Shortener  
[Linkly](https://linklyhq.com/) is a powerful URL shortener offering advanced tracking, branded links, and integrations.  

**Key Features:**  
✔ [Custom domains & vanity URLs](https://linklyhq.com/support/vanity-url)
✔ [Click tracking with detailed analytics](https://linklyhq.com/support/click-tracking)
✔ [Integrates with Zapier](https://linklyhq.com/support/zapier-integration) and Google Tag Manager  
✔ [Supports retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels) for remarketing  

💡 *Linkly’s free plan includes 500 clicks per month, making it ideal for small businesses and individual users.*  

👉 **[Try Linkly for free today!](https://linklyhq.com/)** or [learn how to create your first tracking link](https://linklyhq.com/create-tracking-links).  

### **2. Bitly** – A Popular Free Option  
Bitly is a well-known URL shortener that provides link tracking and custom aliases.  

**Key Features:**  
✔ Free plan includes basic analytics  
✔ Custom short links (limited in the free version)  
✔ API access for developers  

🚨 *Bitly limits branded links and click tracking in its free plan.*


![Bitly homepage showing its URL shortener and QR code platform](https://linklyhq.com/img/bitly-homepage-2026.png)


### **3. TinyURL** – The Quick & Simple Option
TinyURL is one of the oldest URL shorteners and remains a solid choice for fast, no-signup link shortening.  

**Key Features:**  
✔ No account needed for basic use  
✔ Custom aliases available  
✔ Permanent links that never expire  

⚠️ *TinyURL lacks detailed analytics and retargeting options.*


![TinyURL homepage showing its simple URL shortening interface](https://linklyhq.com/img/tinyurl-homepage-2026.png)


### **4. Rebrandly** – Best for Custom Branded Links
Rebrandly specializes in branded link shortening and is great for businesses looking to improve brand recognition.  

**Key Features:**  
✔ [Custom domains](https://linklyhq.com/support/custom-domain) for branding  
✔ Basic analytics included in the free plan  
✔ API access for developers  

🔍 *The free plan limits the number of custom links you can create.*


![Rebrandly homepage showing its branded link shortener platform](https://linklyhq.com/img/rebrandly-homepage-2026.png)


### **5. Cutt.ly** – A Free Option with Advanced Analytics
Cutt.ly offers a great free plan with tracking and link management tools.  

**Key Features:**  
✔ Click tracking & analytics  
✔ Custom short links  
✔ [QR code generation](https://linklyhq.com/support/create-qr-codes)

💼 *Cutt.ly's free plan has limitations on the number of links you can manage.*


![Cutt.ly homepage showing its link management platform](https://linklyhq.com/img/cuttly-homepage-2026.png)


## **Choosing the Right Google URL Shortener Alternative**
Consider the following when selecting a URL shortener:  

- **Do you need branded links?** → Try **[Linkly](https://linklyhq.com/)** or **Rebrandly**.  
- **Need detailed analytics?** → **[Linkly](https://linklyhq.com/support/click-tracking)** or **Cutt.ly** offer solid tracking.  
- **Looking for simplicity?** → **TinyURL** is the easiest to use.  
- **Want API access?** → **Bitly**, **[Linkly](https://linklyhq.com/support/api)**, and **Rebrandly** provide integrations.  

## **Final Thoughts**  
While Google URL Shortener is no longer available, plenty of free alternatives offer better tracking, branding, and customization options. **[Linkly](https://linklyhq.com/)** stands out as the best all-in-one solution for link shortening and analytics.  

👉 **[Get started with Linkly today](https://linklyhq.com/) and take control of your link management!**

---

# How to Shorten a Link in Seconds: A Step-by-Step Guide for Beginners

> Learn how to shorten a link in seconds with this easy step-by-step guide. Discover the benefits of link shortening, tracking, and customization using Linkly.

Source: https://linklyhq.com/blog/shorten-a-link

# How to Shorten a Link in Seconds: A Step-by-Step Guide for Beginners

Shortening a link is a quick and easy way to make long URLs more manageable, track clicks, and enhance sharing. With [Linkly](https://linklyhq.com/), you can shorten links in just a few seconds. This step-by-step guide will show you how.

## Why Shorten a Link?

Shortening a link has several benefits, including:

- **Improved readability** – Long URLs can look cluttered.
- **Better tracking** – Monitor clicks and engagement.
- **Custom branding** – Use your own domain for a professional touch.
- **QR code creation** – Generate QR codes instantly for marketing.

## Step-by-Step Guide to Shorten a Link

Follow these simple steps to shorten a link using Linkly:

### **Step 1: Sign in to Linkly**
Go to [Linkly](https://linklyhq.com/) and log in. If you don’t have an account, you can sign up for free.

### **Step 2: Enter Your URL**
Once logged in, enter the long URL you want to shorten in the provided field.

### **Step 3: Customize Your Link (Optional)**
- Use a **custom domain** for a branded look ([Learn how](https://linklyhq.com/support/custom-domain)).
- Add tracking parameters like UTM tags ([Guide](https://linklyhq.com/support/google-analytics-utm-tag-builder)).
- Set up a **QR code** for offline marketing ([How to create QR codes](https://linklyhq.com/support/create-qr-codes)).

### **Step 4: Generate Your Short Link**
Click the “Shorten” button. Your new, shortened URL is ready to use!

### **Step 5: Share & Track Clicks**
Copy the link and share it wherever needed. You can also monitor clicks using Linkly’s **click tracking** feature ([More info](https://linklyhq.com/support/click-tracking)).

## Additional Features You Might Like

- **Bulk Link Shortening** – Need to shorten multiple links? [Here's how](https://linklyhq.com/support/bulk-link-import).
- **Retargeting Links** – Add tracking pixels to retarget visitors ([Guide](https://linklyhq.com/support/retargeting-tracking-pixels)).
- **Expiring Links** – Set a time limit for your shortened links ([Learn more](https://linklyhq.com/support/create-expiring-links)).

## Conclusion

Shortening a link with Linkly takes just seconds and offers powerful tracking and customization options. Whether you need a cleaner link for sharing, advanced analytics, or branded URLs, Linkly has you covered.

[Start shortening your links today!](https://linklyhq.com/)

---

# What Is a Short Link Generator? How It Works and Why You Need One

> A short link generator helps you create compact, branded URLs that improve click-through rates and track performance. Learn how it works and why you need one.

Source: https://linklyhq.com/blog/short-link-generator

---
title: "What Is a Short Link Generator? How It Works and Why You Need One"
meta_description: "A short link generator helps you create compact, branded URLs that improve click-through rates and track performance. Learn how it works and why you need one."
---

# What Is a Short Link Generator?  

A **short link generator** is a tool that converts long, complex URLs into shorter, more manageable links. These shortened URLs are easier to share, remember, and track, making them essential for businesses, marketers, and social media users.  

Unlike traditional long URLs, which can be cumbersome and unattractive, short links provide a cleaner appearance while maintaining full functionality. Many short link generators also allow you to customize the URL, add tracking capabilities, and integrate with analytics platforms.  

## How Does a Short Link Generator Work?  

A short link generator follows a simple process:  

1. **Input a Long URL** – You enter the original, lengthy web address into the tool.  
2. **Generate a Shortened URL** – The tool creates a unique, shorter version of the link, often using a branded or generic domain.  
3. **Redirection Setup** – When someone clicks the short link, they are automatically redirected to the original URL.  
4. **Track and Analyze Clicks** – Many link shorteners, like [Linkly](https://linklyhq.com/), provide real-time analytics, tracking clicks, locations, devices, and referrers.  

For a deeper dive into the technology behind URL shorteners, check out [How URL Shorteners Work](https://linklyhq.com/blog/how-url-shorteners-work).  

## Why You Need a Short Link Generator  

A short link generator isn’t just about making links look neat—it provides several valuable benefits:  

### 1. **Improves Click-Through Rates (CTR)**  
Short, branded URLs look more trustworthy and appealing, leading to higher engagement.  

### 2. **Enhances Branding**  
With a custom domain, you can create branded short links (e.g., **yourbrand.link/sale**) that reinforce your identity and build credibility.  

### 3. **Enables Link Tracking and Analytics**  
Advanced tools like Linkly offer **detailed analytics** so you can measure the success of your campaigns, optimize performance, and understand audience behavior. Learn more in this guide on [How to Track Clicks on a Link](https://linklyhq.com/blog/how-to-track-clicks-on-a-link).  

### 4. **Optimized for Social Media**  
Platforms like Twitter have character limits, and long URLs can take up valuable space. A short link generator ensures your links remain concise and shareable.  

### 5. **Simplifies Link Management**  
Instead of juggling multiple long URLs, a link shortener helps you organize and track all your links in one place.  

## Choosing the Right Short Link Generator  

When selecting a short link generator, consider these key features:  

- **[Custom branding options](https://linklyhq.com/support/custom-domain)**  
- **Robust analytics and reporting**  
- **Integration with marketing tools** ([Zapier](https://linklyhq.com/support/zapier-integration), Google Analytics, etc.)  
- **[QR code generation](https://linklyhq.com/support/create-qr-codes)** for offline marketing  
- **Secure and reliable redirection**  

### Get Started with Linkly  

Looking for a **short link generator** that does more than just shorten URLs? [Linkly](https://linklyhq.com/) offers **custom branded links, detailed click tracking, and seamless integrations** to optimize your marketing efforts.  

👉 **[Try Linkly today](https://linklyhq.com/) and take control of your links!**

---

# How a Link Shortener Can Boost Your Marketing & Social Media Strategy

> Boost your marketing success with a link shortener! Discover how shortened URLs improve branding, tracking, and engagement across social media and email campaigns. Try Linkly today!

Source: https://linklyhq.com/blog/link-shortner-social-media-marketing

# How a Link Shortener Can Boost Your Marketing & Social Media Strategy

In today's fast-paced digital landscape, a **link shortener** is an essential tool for social media and marketing professionals. Whether you're looking to enhance brand visibility, track engagement, or optimize user experience, shortening URLs provides multiple advantages. Let's explore the key benefits of using a link shortener for your marketing efforts.

## 1. Improved Aesthetics and Readability

Long URLs with tracking parameters and UTM codes can appear cluttered and unprofessional, especially on platforms with character limits like Twitter (X). A **link shortener** transforms lengthy URLs into clean, concise links that are easier to read and share. Custom domains and branded links also reinforce brand recognition and trust.

## 2. Enhanced Click Tracking and Analytics

One of the biggest advantages of using a link shortener like **[Linkly](https://linklyhq.com/)** is the ability to [track clicks](https://linklyhq.com/support/click-tracking) and engagement. Detailed analytics provide insights such as:
- Click-through rates (CTR)
- [Geographic locations](https://linklyhq.com/support/geo-redirect) of users
- Device and browser information
- Referral sources

With this data, marketers can refine their campaigns, optimize targeting, and measure ROI effectively.

## 3. Increased Trust and Credibility

Users are more likely to click on links that appear trustworthy. With **[custom short links](https://linklyhq.com/support/custom-domain)**, you can replace generic shorteners with a branded domain (e.g., yourbrand.link/special-offer). This enhances credibility, reduces the risk of being marked as spam, and improves engagement rates.

## 4. Better Social Media Performance

Social media algorithms favor content that generates engagement. Short, compelling links are more shareable and visually appealing. Additionally, link shorteners allow you to:
- Track social media link performance
- [Create platform-specific links](https://linklyhq.com/support/create-tracking-links) for A/B testing
- Optimize call-to-action (CTA) effectiveness

## 5. Simplified URL Management

Managing multiple marketing campaigns across different channels can be challenging. A link shortener simplifies **[URL organization](https://linklyhq.com/support/link-management)**, enabling you to categorize, edit, and update links easily without breaking past shares or affecting campaign tracking.

## 6. Easy Retargeting for Higher Conversions

Many advanced link shorteners, including **[Linkly](https://linklyhq.com/)**, offer **[retargeting capabilities](https://linklyhq.com/support/retargeting-tracking-pixels)**. This allows you to [add retargeting pixels](https://linklyhq.com/support/add-facebook-pixel-to-a-link) to shortened links, so you can capture audiences who click your links and serve them ads later on social media or search engines.

## 7. UTM Parameter Support for Advanced Campaigns

If you're running multiple marketing campaigns, **[UTM tracking](https://linklyhq.com/support/google-analytics-utm-tag-builder)** is crucial. A good link shortener helps you add, manage, and monitor UTM parameters, ensuring you accurately track conversions and attribute traffic sources correctly.

## 8. Enhanced Email and SMS Marketing

[Shortened links](https://linklyhq.com/support/shortened-url) improve **email deliverability** and **SMS click-through rates** by reducing character count and making URLs more user-friendly. Many email platforms and mobile networks flag long, suspicious-looking URLs as spam, so a clean, [branded short link](https://linklyhq.com/support/vanity-url) increases the likelihood of successful delivery and engagement.

## 9. Seamless Integration with Marketing Tools

Link shorteners like **[Linkly](https://linklyhq.com/integrations)** integrate with marketing automation platforms, CRM systems, and analytics tools like [Google Analytics](https://linklyhq.com/support/ga4-tracking-tags), [Zapier](https://linklyhq.com/support/zapier-integration), and HubSpot. This ensures streamlined tracking, automation, and reporting across all marketing channels.

## Conclusion: Why You Should Start Using a Link Shortener Today

A **link shortener** is more than just a tool to shorten URLs—it's a powerful asset for **tracking, optimizing, and enhancing your marketing campaigns**. Whether you're managing social media, email campaigns, or digital ads, a link shortener provides the insights and branding tools necessary for success.

**Ready to take your marketing to the next level?** Try [Linkly](https://linklyhq.com/) today and experience the power of smart link tracking and optimization!

---

# How to Shorten a Link Fast — A Step-by-Step Guide for Any Platform

> Learn how to shorten any link in seconds on desktop or mobile. Step-by-step guide covering free URL shorteners, custom domains, and click tracking.

Source: https://linklyhq.com/blog/how-to-shorten-links-fast

# How to Shorten Links in Seconds: Easy Steps for Any Platform

In today's digital landscape, sharing lengthy URLs can be cumbersome and unappealing. Utilizing a link shortener not only makes your links more manageable but also enhances their shareability across platforms like social media and email. Among the available tools, [Linkly](https://linklyhq.com/) stands out as a premier choice for efficiently shortening and managing your URLs.

## Why Use a Link Shortener?

Long URLs can be problematic for several reasons:

- **Aesthetics**: Lengthy links can appear cluttered and unprofessional.
- **Character Limits**: Platforms like Twitter impose character limits, making concise links essential.
- **Tracking**: Shortened links can provide valuable analytics on user engagement.

By employing a link shortener, you can create clean, concise URLs that are easy to share and track.

## Introducing Linkly: The Best Link Shortener

[Linkly](https://linklyhq.com/) is a robust URL shortening service that offers a suite of features designed to optimize your link management:

- **Branded Links**: Customize your short URLs to reflect your brand identity.
- **Smart Redirects**: [Direct users based on their location](https://linklyhq.com/support/geo-redirect) or device type.
- **Retargeting Pixels**: Integrate retargeting pixels to track and engage your audience.
- **QR Codes**: Generate dynamic QR codes for offline marketing campaigns.
- **Comprehensive Analytics**: Access detailed reports on link performance.

These features make Linkly an ideal solution for marketers, businesses, and individuals seeking to enhance their online presence.

## How to Shorten Links with Linkly

Follow these simple steps to create shortened links using Linkly:

1. **Sign Up**: Visit [Linkly's website](https://linklyhq.com/) and sign up for a free account. The [free plan](https://linklyhq.com/pricing/) includes up to 500 clicks per month. 

2. **Create a New Link**:
   - Log in to your Linkly dashboard.
   - Click on the "Create Link" button.
   - Enter the long URL you wish to shorten.

3. **Customize Your Link**:
   - Choose a custom alias to make the link memorable.
   - Select a branded domain if you have one configured.

4. **Configure Advanced Options** (Optional):
   - Set up smart redirects based on user location or device.
   - Add retargeting pixels to track user interactions.
   - Generate a QR code for the link if needed.

5. **Save and Share**:
   - Click "Save" to generate the shortened URL.
   - Share the new short link across your social media platforms, emails, or any other channels.

For a visual guide on creating tracking links with Linkly, you can watch the following tutorial:

[![Making Tracking Links with Linkly](https://img.youtube.com/vi/0xu9YllopSQ/0.jpg)](https://www.youtube.com/watch?v=0xu9YllopSQ)

## Conclusion

Shortening your links with a reliable tool like [Linkly](https://linklyhq.com/) can significantly improve the effectiveness of your online communications. With its advanced features and user-friendly interface, Linkly stands out as the best link shortener for managing and tracking your URLs across various platforms.

---

# Fathom Analytics Review - A Google Analytics Alternative

> A personal review of Linkly's use of Fathom Analytics, the opinionated, privacy-first analytics platform

Source: https://linklyhq.com/blog/fathom-analytics-review

# Fathom Analytics Review by Linkly

## What is Fathom Analytics?

[Fathom Analytics](https://usefathom.com/ref/STFFXK) is an independent, simple analytics platform that is privacy focussed, designed as an alternative to more invasive tools like Google Analytics. It offers a straightforward and user-friendly interface while ensuring compliance with privacy laws such as GDPR, CCPA, and PECR. Fathom positions itself as a solution for users who want actionable insights without compromising visitor privacy or requiring cookie consent banners.

Linkly uses Fathom for its marketing analytics. We see Fathom as a natural extension of our platform. Linkly is privacy sensitive, and adopts similar policies with respect to IP addresses and user privacy.

## What I love about Fathom

It’s beautiful, modern, and fast. Its immediacy and minimalism are captivating, as is the overall aesthetic, that harks back to linux terminal days, but with fonts you’d expect to see on a Mac.

The user interface is thoughtfully designed, with a view on exposing the most important metrics up-front, and allowing you to ‘drill-down’ by clicking. It’s certainly nice to see a ‘design-led’ product.

It’s probably the best example of ‘opinionated’ software I’ve ever seen. The founders are front-and-center, which is nice to see, and while I am quite sure they are making a small fortune

![Fathom Analytics dashboard](https://linklyhq.com/img/fathom.png)

## Where Fathom Falls Short

Some of the issues with Fathom I’ve encountered:

* It can be too simple, especially for e-commerce focussed businesses. It’s difficult to visualise the flow of users through a website.
* It doesn’t seem to track hostname (or at least, you can’t filter by it), which is problematic when you have the script across multiple subdomains/domains.
* Because of its heavy privacy focus; you know it will never end up being at feature parity with a product like Google Analytics (which may be a good thing for some users).
* One similar site, Plausible Analytics, can ingest Google Search Console data, which is an interesting twist, and I can't see Fathom doing that.

Interested in giving Fathom Analytics a go? Use [Linkly's affiliate link, get a 30 day free trial, and save $10 if you sign up. ](https://usefathom.com/ref/STFFXK)

Looking for tracking links and a custom URL shortener? Try out [Linkly](https://linklyhq.com/).

---

# What is a Bitly Link? How It Works + Free Alternatives in 2026

> A Bitly link is a short URL made with Bitly. Learn how they work, how to create one free, and the best Bitly alternatives — including Linkly's free plan.

Source: https://linklyhq.com/blog/bitly-link

# What is a Bitly Link?

In the realm of digital marketing and data analytics, Bitly links have become an essential tool for businesses and individuals alike. But what exactly is a Bitly link, and why is it so widely used? This blog post will delve into the intricacies of Bitly links, their benefits, and practical applications.

## Understanding Bitly Links

A Bitly link, also known as a shortened URL, is a condensed version of a standard URL created using the Bitly service. Bitly is a URL shortening service that transforms lengthy web addresses into manageable, compact links. For example, a long URL such as `https://www.example.com/products/category/product-name` can be shortened to something like `https://bit.ly/4fn16Rf`.

### How Bitly Works

1. **URL Input**: Users provide the original, long URL they wish to shorten.
2. **Shortening Process**: Bitly generates a unique, shorter URL that redirects to the original address.
3. **Redirection**: When someone clicks on the Bitly link, they are redirected to the original URL.

## What is Bitly Used For?

Bitly serves multiple purposes across various digital marketing and communication scenarios:

* **URL Shortening**: Converting long, complex URLs into concise, shareable links
* **Link Analytics**: Tracking click performance, user engagement, and campaign effectiveness
* **Social Media Optimization**: Creating platform-friendly links for X (Twitter), Instagram, and other social networks
* **Email Marketing**: Maintaining clean email formatting while tracking recipient engagement
* **Brand Management**: Using [custom domains](https://linklyhq.com/support/custom-domain) to reinforce brand identity in shared links
* **Campaign Tracking**: Differentiating between marketing channels and measuring ROI
* **[QR Code Generation](https://linklyhq.com/support/create-qr-codes)**: Creating scannable codes for print media and offline marketing
* **Affiliate Marketing**: Monitoring performance of promotional and affiliate links

## Benefits of Using Bitly Links

### 1. **Conciseness**

Shortened URLs are more aesthetically pleasing and easier to share, especially on platforms with character limits, such as Twitter.

### 2. **Tracking and Analytics**

Bitly provides comprehensive [analytics](https://linklyhq.com/support/click-tracking), allowing users to track the performance of their links. This includes metrics such as:

* Click-through rates
* [Geographic distribution](https://linklyhq.com/support/geo-redirect) of clicks
* Referring sites
* Time of click activity

### 3. **Branding**

Bitly offers [custom branded links](https://linklyhq.com/support/custom-domain), allowing businesses to replace the generic "bit.ly" domain with their own branded domain. For instance, instead of `https://bit.ly/3fG9mGt`, a company could use `https://go.company.com/3fG9mGt`.

### 4. **Campaign Management**

Bitly links can be used to differentiate and manage multiple campaigns. By creating distinct links for different marketing channels, businesses can better analyze and optimize their strategies.

## Practical Applications of Bitly Links

### 1. **Social Media Marketing**

Bitly links are extensively used in social media posts to keep URLs short and track engagement across different platforms.

### 2. **Email Campaigns**

In email marketing, shortened links help keep emails clean and prevent long URLs from breaking across lines.

### 3. **Print Media**

For print advertisements, QR codes generated from Bitly links can be scanned by users, seamlessly connecting offline and online marketing efforts.

### 4. **Influencer Marketing**

Influencers use Bitly links to share affiliate links and monitor the performance of their promotions.

## Security and Trust

While URL shortening can pose security risks by obscuring the final destination of a link, Bitly mitigates these concerns through features such as:

* **Link Previews**: Users can preview the destination URL before clicking.
* **Spam and Phishing Detection**: Bitly employs algorithms to detect and block malicious links.

## Conclusion

Bitly links are a powerful tool in the digital marketer’s arsenal, offering a combination of convenience, analytics, and branding opportunities. By transforming unwieldy URLs into manageable links, Bitly enhances the efficiency and effectiveness of online marketing efforts. Whether you are looking to streamline your social media posts, manage your marketing campaigns, or track the performance of your links, Bitly provides the functionality to meet these needs.

Understanding and leveraging Bitly links can provide significant advantages in the competitive landscape of digital marketing, making it an essential tool for businesses and individuals aiming to optimize their online presence.

**Looking for a Bitly alternative?** [Linkly](https://linklyhq.com/) offers similar features with more flexible pricing and powerful [retargeting capabilities](https://linklyhq.com/support/retargeting-tracking-pixels). See our [Bitly vs Linkly comparison](https://linklyhq.com/blog/bitly-vs-linkly) to learn more.

---

# What is QR code error correction?

> What is QR code error correction?

Source: https://linklyhq.com/blog/qr-code-error-correction

# What is QR Code Error Correction?

[QR codes](https://linklyhq.com/support/create-qr-codes) are ubiquitous in modern technology, offering a quick and efficient method to share information by simply scanning with a smartphone or scanner

One of the key features that make QR codes robust and reliable is their built-in error correction capability. But what exactly is QR code error correction, and why is it so important?

## Understanding QR Code Error Correction

Error correction in QR codes ensures that the data encoded within the code can still be read accurately even if the QR code is partially damaged or obscured. This is achieved through the use of Reed-Solomon error correction algorithms, which are highly effective in detecting and correcting errors in data transmission and storage.

QR codes have four levels of error correction, each designed to offer a balance between data capacity and error resilience. These levels are:

1. Level L (Low): Can correct up to 7% of the data.
2. Level M (Medium): Can correct up to 15% of the data.
3. Level Q (Quartile): Can correct up to 25% of the data.
4. Level H (High): Can correct up to 30% of the data.

The higher the error correction level, the more resilient the QR code is to damage or distortion. However, higher error correction levels also reduce the amount of data that can be stored in the QR code.

Selecting the error correction level is often an option inside a [QR code generator](https://linklyhq.com/support/create-qr-codes).

## How Error Correction Works

When a QR code is generated, additional data bits are added based on the chosen error correction level. These extra bits are not part of the original data but are used to reconstruct the data if parts of the QR code become unreadable. Here’s a simplified breakdown of the process:

1. Data Encoding: The original data is encoded into binary form.
2. Error Correction Coding: Based on the chosen error correction level, additional error correction bits are calculated and added to the data.
3. Data Placement: Both the data and error correction bits are arranged in the QR code’s matrix.

When a QR code is scanned, the scanner reads the pattern and uses the error correction bits to verify the data. If any part of the QR code is damaged, the error correction algorithm can use the redundant bits to reconstruct the missing or corrupted parts, ensuring that the correct data is retrieved.

## Practical Applications of Error Correction

The error correction feature of QR codes is crucial in various scenarios:

* **Physical Damage**: QR codes on physical objects may suffer from wear and tear, scratches, or partial obscuration. Error correction allows the QR code to remain functional even in such conditions.
* **Distorted Images**: Scanning conditions may not always be ideal. Blurry images, low lighting, or angle distortions can affect the readability of a QR code. Error correction helps mitigate these issues.
* **Decorative QR Codes**: Sometimes, QR codes are designed with logos or other artistic modifications that intentionally obscure parts of the code. High levels of error correction enable these creative designs to remain scannable. Linkly's [dynamic QR code generator](https://linklyhq.com/features/qr-code-generator) switches to Level H automatically whenever you add a centre logo. Linkly's [dynamic QR code generator](https://linklyhq.com/features/qr-code-generator) switches to Level H automatically whenever you add a centre logo.

## Conclusion

Error correction is a fundamental feature that enhances the robustness and reliability of QR codes. By incorporating redundant data bits, QR codes can tolerate damage and distortion, ensuring that the encoded information can still be accurately read under various conditions. Understanding the principles and levels of error correction helps in choosing the right QR code configuration for different applications, balancing between data capacity and error resilience.

Whether for marketing, logistics, or personal use, leveraging the error correction capabilities of QR codes can significantly improve their functionality and user experience.

---

# Static vs Dynamic QR Codes: Know the Differences &  Benefits

> New to the world of QR codes? Learn more about Static vs Dynamic QR Codes.

Source: https://linklyhq.com/blog/static-vs-dynamic-qr-codes

# Static vs Dynamic QR Codes: Know the Differences & Benefits

Have you ever gone out to a public event or restaurant and needed to scan a QR code? QR codes have become increasingly popular with event planning, restaurants, and marketing campaigns. However, many people are unaware of various types of QR codes because they appear similar. 

When dealing with QR codes, there are two types: Static and Dynamic QR codes. Keep reading as we dive into static vs dynamic QR codes and their benefits.

## Static QR Codes: What is it and How to Use it

![Scanning QR code](https://linklyhq.com/img/claudio-schwarz-wmgw6bjjzzu-unsplash.jpg)

If you know anything about [QR codes](https://linklyhq.com/support/create-qr-codes), you may already know what the code entails. Let’s see if you’re close. A static QR code is a 2D version of a created barcode that can’t be changed.

The reason it can’t be changed is that the information included in the static QR code is also encoded within the code. There are different types of static QR codes, such as text QR codes and email QR codes. Since the codes transport data, you may notice it’s busier when you link them to a lot of information.

Considering the nature of static QR codes, they are very popular with event planning and other businesses. Let's look at some ways you can use static QR codes.

### Product Manuals

Static QR codes can be used for instruction manuals to build items such as furniture electronics, and to build other appliances. These instructions are typically consistent for buyers who purchase these types of products. If you bought a piece of furniture five years ago and bought the same item today, the instructions would likely be the same so buyers can scan the same QR code.

### Event Use (Single-Event Only)

If you're an event planner, you know how crucial it is to make a first impression on your guests. Since many guests spend a lot of time at the check-in area, efficiency is vital. If you're planning a one-time event, static QR codes can be beneficial to confirm guest passes and tickets.

With this code, employees only need to scan the code to permit guests to enter the venue. This is a much faster process than checking names off a list. Static QR codes are excellent for confirming wedding guests or other events with many attendees.

## Dynamic QR Codes: What is it and How to Use it?

![black android smartphone displaying qr code](https://linklyhq.com/img/markus-winkler-khmitbqi5qu-unsplash.jpg)

As it may seem, when comparing static vs dynamic QR codes, dynamic QR codes are more advanced and have a shorter encoded URL, which leads users to your desired content page.

If needed, you can change the destination and content if you need to update it without having to print a new QR code. With a [dynamic QR code generator](https://linklyhq.com/features/qr-code-generator), you’ll receive its scanning statistics, which are mainly used in campaigns related to marketing.

With these codes, you’ll have further location information, scanning amounts, the date and time, and the type of operating system it uses. This information is essential for businesses that want to improve their reputation when trying to reach a particular audience.

Since dynamic QR codes are more flexible, you can use them for various circumstances, such as improving your marketing campaign and gathering customer feedback.

### Government Use

Dynamic QR codes allow government office settings to update their business hours to improve booking appointments. Additionally, government settings also use these codes to collect feedback from individuals.

### Collects Reviews

When researching a nice restaurant for dinner, many customers go online to study reviews to determine whether or not they will give the establishment their business. Ratings and reviews are essential in the hospitality industry, deciding whether or not your business is booming.

To encourage your customers to rate your restaurant, you can use a rating QR code. To do this, you can print the code on the customer’s receipt, table decorations, or menu, encouraging your customers to rate you.

### For Marketing

Dynamic QR codes are popular for marketing campaigns, allowing you to distribute a wide range of information without creating new materials. For example, you can change the destination of your URL to your most-visited particular media page, spending where your audience visits most.

Dynamic QR codes can provide insights into engagement, offering information on time, location, and scan count. With this information, you can improve future marketing campaigns.

## Static vs Dynamic QR Codes: The Benefits

![Basket of food sitting on top of a table](https://linklyhq.com/img/alba-lantigua-exgezj7olp4-unsplash.jpg)

### Static QR Codes

* Simple to Use - Simple to use and create, requiring no infrastructure on the backend.
* Comparability - This can be used with any code reader.
* Longevity - These are used in settings where you don’t need to change the information, such as business cards and product labels.
* Unchangeable Information - Can’t alter already encoded data; great for one-time use events.
* Cost-Effective - Free to use and generate.

### Dynamic QR Codes

* Easily change or add information - You can edit codes after printing them, saving you time and money.
* Can fix mistakes if needed - Due to their editing capabilities, you can fix them instead of making a new code.
* Uses shorter URLs - Uses links that are smaller and simpler.
* Update your campaigns - You can adapt to your customers' preferences quickly.
* Monitors statistics - Gives you a large area of tracking information, allowing you to make adjustments to improve future business
* Can be set to [expire](https://linklyhq.com/support/create-expiring-links).

Linkly lets you [generate dynamic QR codes for free](https://linklyhq.com/support/create-qr-codes).

## Frequently Asked Questions

### How can I tell if a QR code is static or dynamic?

If your QR code has a slight encoded URL redirection in it, then it’s considered a dynamic QR code. If your final destination URL is the same, then it’s regarded as a static QR code.

### Are dynamic QR codes worth it?

For marketing purposes, dynamic QR codes are an excellent choice as they offer the ability to track user engagement and more flexibility.

### Can I convert a static QR code to a dynamic one?

You can’t convert a static QR code to a dynamic QR code or do the opposite because they have different encoding methods and structures.

### Can I use a static QR code for my website?

For marketing campaigns that don’t need a destination URL adjustment, you can use static QR codes.

### What is the benefit of static QR codes?

Static QR codes have several benefits, such as reliability, cost efficiency, and ease of use.

---

# URL Blacklist

> URL blacklisting: Understand what a URL blacklist is and learn effective strategies to prevent your website from being blacklisted.

Source: https://linklyhq.com/blog/url-blacklist

# URL Blacklist: What It Is & How to Avoid It

In today's digital landscape, ensuring safe web browsing is paramount. To protect users, online companies, search engines, and government agencies have implemented various security measures over the years, including CISPA. One of the most prevalent tools in this arsenal is the URL blacklist, designed to prevent consumers from visiting malicious websites. 

At [Linkly](https://linklyhq.com/), we prioritize your online safety and business integrity. This post will delve into what a URL blacklist is and how you can avoid landing on one.

- - -

## Understanding URL Blacklists

![Windows blocking malicious links](https://linklyhq.com/img/ed-hardie-1c5f88af9zu-unsplash-2-.jpg)

A URL blacklist is a list of websites identified as harmful or unsafe due to suspicious activities detected by antivirus vendors, search engines, and other hosting services. When a website is blacklisted, access is blocked, and users receive a warning message about potential malware.

Being blacklisted can significantly reduce your site traffic, damage your business reputation, and prevent you from using services like Google Ads. This can occur due to malicious behavior, security issues such as spam, trojans, phishing, or even due to software vulnerabilities and cyber-attacks not directly caused by the site owner.

- - -



## How to Avoid the URL Blacklist

1. **Create a Strong Password** — Strong passwords are your first line of defense. A robust password should be at least twelve characters long and include numbers, upper and lower case letters, and special characters. Use a password generator for added security and a password manager to avoid using the same password across multiple accounts.

2. **Use Trusted and Reliable Software** — Free themes, plugins, and software can be tempting but often come with risks. Ensure you use reputable sources. Research the developer, check compatibility with your site, read customer reviews, monitor the number of active installations, and verify the frequency of software updates.

3. **Fix Damaged Links** — Broken links can lead to 404 errors, negatively impacting SEO and user experience. Regularly audit your site for broken links and fix them promptly to maintain a healthy and accessible site.

4. **Limit Login Attempts** — Protect against brute force attacks by limiting the number of login attempts. This, combined with strong passwords, can thwart hackers from accessing your site.

5. **Use a Cybersecurity Service** — Regular scans for threats and infections are crucial. If your hosting provider doesn’t offer this service, consider a third-party cybersecurity solution to monitor and protect your site from potential threats.

6. **Designate Permissions and User Roles** — If your site requires multiple users, assigning specific permissions and roles can enhance security. Restricting access can prevent hackers from causing extensive damage if they compromise one user account.



- - -

## Final Thoughts

URL blacklisting is a necessary safety measure employed by companies like McAfee, Norton, and Google to protect online users. However, it can also harm your website’s reputation, revenue, and traffic. Understanding the causes of blacklisting and how to avoid it is crucial for maintaining a secure and reputable online presence.

At [Linkly](https://linklyhq.com/), we offer robust solutions to help you safeguard your website and business from potential threats. Explore our services to ensure your site remains secure and trusted by your visitors.

- - -

## URL Blacklist: FAQ

### How do I resolve a URL blacklist?

Remove the problematic software or content with a cleanup service or manually.

### How do you check a URL blacklist?

Use a blacklist checker to verify your website across multiple blacklist databases.

### Why would a URL be blacklisted?

URLs may be blacklisted if they are involved in malicious campaigns or fraudulent activities.

### How do I fix a blacklisted website?

Fix a blacklisted site by changing your SEO strategy, removing plagiarized content, uninstalling malicious plugins, or running a malware scan.

---

# Do QR Codes Expire?

> Do QR Codes Expire?

Source: https://linklyhq.com/blog//qr-codes-expire

# Do QR Codes Expire? Here's Everything You Need to Know

QR codes have become ubiquitous, appearing on everything from advertisements to product packaging. 

They serve as a bridge between the physical and digital worlds, making information access seamless and convenient. 

But with their widespread use, a common question arises: [do they expire](https://linklyhq.com/support/create-expiring-links)?

## The Basics: Do QR Codes Expire?

**In simple terms, most QR codes do not expire. Their longevity and functionality depend on the type of QR code and how it was created.** 

Here's a breakdown of the types of QR codes and their characteristics regarding expiration.

## Types of QR Codes

There are two main types of QR codes: **Static QR Codes** and **Dynamic QR Codes**.

1. **Static QR Codes**

   * **Definition:** Once created, the information encoded in a static QR code cannot be changed. It always leads to the same content, such as a URL, text, or contact information.
   * **Use Cases:** Ideal for situations where the information does not need to be updated, such as personal contact details or product labels.
   * **Longevity:** Static QR codes do not expire. However, if the linked content becomes unavailable (e.g., the URL is deactivated), the QR code will lead to an inaccessible page.
2. **Dynamic QR Codes**

   * **Definition:** These codes allow the encoded information to be updated even after the QR code has been printed. They typically redirect to a URL that can be changed as needed.
   * **Use Cases:** Perfect for marketing campaigns, event information, and any scenario where the content might change over time.
   * **Longevity:** While dynamic QR codes themselves do not expire, their functionality can be influenced by the service provider’s settings and subscription status. Some providers may limit the number of scans or set expiration conditions based on subscription plans.

## Do Static QR Codes Expire?

**No**, static QR codes do not expire. They remain functional as long as the physical QR code is undamaged and the linked content is accessible. Factors that can impact their functionality include:

* **Physical Damage:** Wear and tear or damage to the QR code can make it unscannable.
* **Content Accessibility:** If the URL or data linked to the QR code is removed or becomes inactive, the QR code will no longer lead to the intended destination.

## Do Dynamic QR Codes Expire?

[Dynamic QR codes](https://linklyhq.com/features/qr-code-generator) offer greater flexibility compared to static ones. While they do not have a strict expiration date, their functionality can be subject to:

* **Service Provider Settings:** Some providers may impose limits on the number of scans or set conditions based on subscription plans.
* **Subscription Status:** If you fail to maintain your subscription with the QR code service provider, the dynamic QR code may become inactive.

## Creating a Non-Expiring QR Code

To ensure your QR code remains functional and effective, follow these steps:

1. **Determine the QR Code Type:** Decide whether you need a static or dynamic QR code based on your use case.
2. **Choose a Reputable Generator:** Use a reliable [QR code generator](https://linklyhq.com/support/create-qr-codes) known for its stability and longevity. We recommend Linkly, of course!
3. **Enter Your Data:** Input the required information, such as a URL or text.
4. **Customize Your QR Code:** Adjust the color, shape, and design to match your branding.
5. **Set Error Correction:** Ensure your QR code remains scannable even if slightly damaged.
6. **Test Before Finalization:** Verify that the QR code leads to the correct content.
7. **Download and Deploy:** Download your QR code in the desired format for digital or print use.

## Frequently Asked Questions

### How long does a QR code last?

As long as the linked content remains active, a QR code will continue to work.

Linkly's [QR codes can be set to expire](https://linklyhq.com/support/create-expiring-links).

### How permanent are QR codes?

Static QR codes are permanent and do not expire. Dynamic QR codes are editable and depend on the service provider’s settings. All of [Linkly's QR codes are editable.](https://linklyhq.com/support/create-qr-codes)

### What QR code does not expire?

Static QR codes, also known as permanent QR codes, do not expire.

### How do I reactivate my expired QR code?

For dynamic QR codes, reactivate by renewing your subscription or upgrading your plan with the service provider.

### Can I use my old QR code?

Yes, if you created a dynamic QR code, you can redirect it to a new page or content.

---

# Clickmeter Alternative (2026 review)

> Linkly is click tracking software that helps marketers and affiliates reach their goals.

Source: https://linklyhq.com/blog/linkly-vs-clickmeter

# Clickmeter Alternative (2026 review)

Linkly and Clickmeter are both URL shorteners with click tracking ([tracking links](https://linklyhq.com/create-tracking-links)). As of 2026, Clickmeter has been superseded by Rebrandly. We recommend you switch to [Linkly](https://linklyhq.com/) for an equivalent feature set.

## Features Common to Linkly & Clickmeter

* [Click tracking](https://linklyhq.com/create-tracking-links)
* Link shortening
* [Custom domains/branding](https://linklyhq.com/support/custom-domain)
* Location based redirects
* [Link rotators (A/B testing)](https://linklyhq.com/support/link-rotator)
* [Mobile redirection](https://linklyhq.com/support/app-redirects)
* [Retargeting](https://linklyhq.com/support/retargeting-tracking-pixels)
* [QR code links](https://linklyhq.com/support/create-qr-codes)
* Guest/team accounts
* [Export to spreadsheet](https://linklyhq.com/support/google-sheets-addon)
* [Link cloaking](https://linklyhq.com/support/link-cloaking)

Both also have unique features:

## Linkly’s Unique Features

* On-site link replacement (“linkify text”), which can replace words/phrases on your website with links
* Automatic link replacement on your website  
* Link testing
* SSL certificates for your domain
    

## Clickmeter Tracking Unique Features

* API access
* Password protected links
* Limited number of click links

Linkly offers a [free plan](https://linklyhq.com/support/free-plan).

## Clickmeter Pricing

Clickmeter doesn’t have a trial but does offer a money-back guarantee.

---

# 5 Click Tracking Software Products Reviewed (2026)

> Click tracking  is an essential component of any digital marketing campaign.  Here’s a comprehensive list of click trackers suitable for business use.  Voluum  From the team at Zeropark, this tool is aimed at affiliate marketers buying wholesale traffic from ad networks. Paid only.

Source: https://linklyhq.com/blog/list-of-link-trackers-1

# 5 Click Tracking Software Products Reviewed (2026)

[Click tracking](https://linklyhq.com/create-tracking-links) is an essential component of any digital marketing campaign.

Here’s a comprehensive list of click trackers suitable for business use.

## Voluum

From the team at Zeropark, this tool is aimed at affiliate marketers buying wholesale traffic from ad networks. Paid only.

![ ](https://linklyhq.com/img/voluum-og-v2.jpg)

Rebrandly
---------

A spin-off from Clickmeter (discussed below), Rebrandly aims to make branded link shortening easy. Nice features include a Chrome extension and Zapier integration. Offers a free plan.

![ ](https://linklyhq.com/img/92018.png)

Clickmeter
----------

Clickmeter, the original product behind Rebrandly, is a fully featured link tracker. It offers all the main features, including redirects, cloaking, retargeting and conversion tracking. Paid only, but includes a money back guarantee.

![ ](https://linklyhq.com/img/click-stream.jpg)

CPV Lab Pro
-----------

The original self-hosted click tracker is now selling itself as a service. It’s expensive, as it requires the payment of a monthly license fee, as well as hosting, and a person to install it. Unlike Rebrandly and Clickmeter, this product is more like Voluum, in that it targets people buying traffic from ad networks.



![ ](https://linklyhq.com/img/campaigns1-small2.jpg)

Clickmagick
-----------

Clickmagick is one of the oldest link trackers out there. Focusing on small business, it offers a number of basic tools for affiliate marketers. It also offers a “hello bar” and popup script to run on your website, which is unique amongst the link trackers.



![ ](https://linklyhq.com/img/cm-dashboard.png)

Linkly
------

Our own link tracker compares favorably with the competition. Aimed at publishers, agencies and marketers, Linkly can shorten links, apply custom branding with your own domain, perform complex redirections (including by location and device), retargeting, and even replace words and phrases on your website with links. [Did we mention we have a free plan?](https://linklyhq.com/pricing)

![ ](https://linklyhq.com/img/2019-05-09-142957_930x978_scrot.png)

---

# Using Elixir Phoenix in a Commercial SaaS Project

> Linkly is written in Elixir.  I had always wanted exposure to the Erlang ecosystem, and Elixir is an easy route.  I won’t cover the benefits of BEAM or Erlang directly here, as that’s been written about elsewhere. Instead, I’ll focus on the practicalities of using Elixir Phoenix for a real project. 

Source: https://linklyhq.com/blog/using-elixir-phoenix-in-a-commercial-saas-project

# Using Elixir Phoenix in a Commercial SaaS Project

Linkly is written in [Elixir](https://elixir-lang.org).

I had always wanted exposure to the Erlang ecosystem, and Elixir is an easy route.

I won’t cover the benefits of BEAM or Erlang directly here, as that’s been written about elsewhere. Instead, I’ll focus on the practicalities of using Elixir Phoenix for a real project.

I’m going to assume you know what Ruby on Rails is, as Phoenix, Elixir’s web framework, is heavily inspired by Rails.

## Actually Programming in Elixir Phoenix

Writing in Elixir is a joyful experience.

It follows similar paradigms to Rails, including MVC, and even looks similar.

Unlike Rails, the code is compiled before it is run. This is a useful step as it allows you to catch errors that you otherwise might not have.

Models in Phoenix are grouped into ‘Contexts’. This is an extra level of abstraction, intended to create clear separation between parts of applications, e.g. Users and Products. Each context can contain any number of models.

## Performance

A lot has been made of performance on other blogs, so I’ll cover the practical side here.

For a fully featured web framework, the performance is clearly a lot faster than Rails, and requires substantially less hardware to run.

The time ‘to boot’ of running mix phx.server vs rails server is faster. Even when developing on a laptop, pages load noticeably faster with Phoenix.

## Availability of Packages for Elixir Phoenix vs Rails

Superficially, it seems like there’s a difference here. Rails has many thousands of gems versus Elixir’s Hex repository.

As it happens, almost everything you’d actually use is available in the Elixir Hex package system - JSON parsers, HTTP clients, tools for formatting and parsing Markdown - it’s all there, and the module quality is outstanding.

In Rails, there are substantially more gems, but you would never include them in a real project, due to their unmaintained status or risk associated with building too many external dependencies into your application.

Platforms like Stripe and Recurly maintain their own Rails gems for interacting with their APIs. This can be handy, and are generally lacking support for Elixir.

I found, however, it was very easy to use Elixir’s Tesla package for interacting with HTTP endpoints of services, and finally ended up preferring working this way, versus using pre-packaged gems, as it’s lighter, and allows you to understand what’s happening.

## Database Abstraction - Ecto and ActiveRecord

Ecto is not as fully featured as ActiveRecord.

It’s not intended to be.

Ecto is a simple database wrapper that maps database queries to Elixir objects.

Initially, I found it to be frustrating that it didn’t work just like ActiveRecord.

However, Ecto lets you interact with the database in a very straightforward way, and actually makes programming web applications much easier.

With ActiveRecord, once you start building complex queries, it takes longer to figure out ActiveRecord than just writing a query as SQL.

Having used both, it is my conclusion that using a lightweight database wrapper like Ecto is easier than using a heavyweight abstraction like ActiveRecord.

It gives you the safety of using a database wrapper, without the headache and weight of a 'too clever” abstraction.

Both contain migration and rollback functionality.

The default database for Phoenix projects is Postgres.

For those using NoSQL databases, Ecto works with Mongo.

Better yet, Ecto works with Postgres’ NoSQL features, allowing you to save and query JSON without needing Mongo.

## User Authentication

This is somewhere Elixir Phoenix is lacking.

Rails has the Devise module. Phoenix has Coherence, however it is presently unmaintained.

If you want to use a basic username & password login, you will have to build every step of that. That includes hashing passwords, password reset logic, ‘remember-me’ settings etc.

This is tedious and carries substantial security risk.

I opted to use Auth0, which worked with Phoenix just fine. Perhaps this is a better solution anyway, but it would have been nice to have had a choice.

## Deployment & Hosting

The main host of Phoenix apps is [Gigalixir](https://gigalixir.com), a small American company run by Elixir enthusiasts.

Gigalixir is hosted on Google Cloud, so the underlying infrastructure is sound.

Gigalixir’s buildpack makes deployment easy, and supports all of Elixir’s clever deployment strategies (distillery, mix).

It is more expensive than ‘roll-your-own’, but most of the cost is wrapped up in Postgres database hosting.

Elixir Phoenix is so light that it can be run on small docker pods and still handle a very healthy number of requests.

Despite the markup, it is absolutely worth it to take the headache away.

I’ll just add, their customer support is outstanding.

## Availability of Programmers

There are substantially fewer Elixir programmers out there.

Elixir is “programmer’s language” -a language people come to, having learnt something else.

Having said that, those who do Elixir are typically better programmers. Perhaps it’s the conscious choice of picking a better language.

It reminds me of the early days of Rails, where it seemed like only “rockstars” would use it (versus PHP).

Any good Rails programmer will have no problem picking up Elixir Phoenix, and will be up and running within a few days.

## Would I Use Elixir Phoenix again?

Definitely.

I’ve worked with a lot of languages, and Elixir is the easiest and most powerful I’ve worked with.

I look forward to writing Elixir.

---

# How to track clicks on a link

> Link tracking  is the process of tracking who and how many people clicked on a link.  There are two types of link tracking - outbound link tracking (of which  Linkly  is the leader), and internal link tracking (for which we recommend either Linkly or Google Analytics).  How to track clicks on a link

Source: https://linklyhq.com/blog/how-to-track-clicks-on-a-link

How to track clicks on a link
=============================

**Link tracking** is the process of tracking who and how many people clicked on a link.

There are two types of link tracking - outbound link tracking (of which [Linkly](https://linklyhq.com/) is the leader), and internal link tracking (for which we recommend either Linkly or Google Analytics).

How to track clicks on a link - outbound & internal
---------------------------------------------------

In order to track clicks on links, you need to [create a special kind of link called a tracking link](https://linklyhq.com/create-tracking-links) (Check out our article [What is a tracking link?](https://linklyhq.com/create-tracking-links/)).

Tracking links work by redirecting the user through a tracking service like Linkly, saving their information, and then forwarding the user to the final destination.

The process is instant and invisible, and the user will not know they have been counted.

Tracking links use 301 redirects, which preserve the SEO value for links that are shared.

Linkly saves important information, specifically the geographic location of the click, the destination and the referring page (which shows where the user came from).

Cookies can also be set to track conversions, or add a user to a remarketing or retargeting list.

Many URL shorteners provide basic analytics (including Linkly, bit.ly, TinyURL and YOURLS) out of the box, with differing degrees of sophistication. Most URL shorteners are built for a specific purpose such as social sharing, branding or conversion tracking.




![Linkly’s click tracking reports](https://linklyhq.com/img/analytics.png)

---

# List of Link Rotators (Free & Paid)

> Linkly gathers the best free and paid link rotators from around the web.

Source: https://linklyhq.com/blog/list-of-link-rotators

List of Link Rotators (Free & Paid)
===================================


![ ](https://linklyhq.com/img/free-link-rotators.png)

**Link rotators**, sometimes called **URL rotators**, allow you to randomly allocated traffic to particular destinations.

## Free & Paid Link Rotators

There are several [free link rotators](https://linklyhq.com/support/link-rotator) available on the web.

* **[Linkly’s Link Rotator](https://linklyhq.com/)** (our own!) offers unlimited destinations, is suitable for high traffic/paid traffic, and has a number of other features such as custom domains, bot detection and click fraud prevention. Linkly also offers a free link rotator for up to 500 monthly clicks.
* **[ClickMeter](https://l.linklyhq.com/l/NY)** - a paid only link rotator (starting $29 a month) that includes link rotators with conversion tracking.
* **[GeniusLink](https://l.linklyhq.com/l/NZ)**  - a paid only service (starting at $9 a month) that includes link rotation. GeniusLink is focused on Amazon affiliate marketers.
* **[Free Rotator.com](http://freerotator.com/)**  - free link rotator, old fashioned, lacks secure domain.
* **[Rotator 4 Pro](https://www.rotator4pro.com/)** - free link rotator with paid plans

---

# List of Custom URL Shorteners

> Custom URL shorteners allow you to create branded short-URLs, using your own domain. These 'vanity URLs' have much higher click-thru rates and than normal URLs.

Source: https://linklyhq.com/blog/list-of-5-custom-url-shorteners-for-2020

List of Custom URL Shorteners
==============================

What is a Custom URL Shortener?
-------------------------------

A **custom URL shortener** is a service that generates branded short-URLs that you can share on social media and in marketing campaigns.

![Pep.si - Pepsi’s custom short-URL domain. Perhaps the most famous custom short-URL there is!](https://linklyhq.com/img/untitled-drawing-29.jpg)

Why use a custom URL shortener?
-------------------------------

### Custom URL shortener click-thru rates

The first and most important reason is **click-through rates**.

The click-through rate is the percentage of people who actually click through when they see your link.

Rebrandly states that click-through rates can be as much as 39% higher on branded short-URLs.

### Brand awareness

The next reason is to help **develop your brand**.

If your campaign is successful, your link may be shared across multiple platforms, and may even become separated from the post which contained it as people copy and paste.



![Which would you click?](https://linklyhq.com/img/custom-curl-shortener.png)

With a branded link, people will know its yours just by glancing at the link.

### Short URL Metrics & Tracking

The final reason is **metrics & tracking**.

Linkly isn’t just a custom URL shortener, its click tracking software like, you can brand links and also track where people clicked from, which can help you refine your campaign performance. You can also attach retargeting pixels from ad networks such as Facebook, Google and Twitter to build custom audiences.

![ ](https://linklyhq.com/img/app.linklyhq.com_app_workspace_4_clicks_link_id26start26end282-29_new.jpg)

### Ability to Change the Destination after the Fact

Did an offer expire? It doesn’t matter. When using a custom URL shortener, you can change the destination after the fact.

## List of Custom URL Shorteners

There are only four custom URL shorteners on the market:

* [Linkly](https://linklyhq.com/)
* [Bitly Enterprise](https://linklyhq.com/blog/bitly-enterprise-pricing-2020)
* [Rebrandly](https://rebrandly.com)
* Short.cm
    

All have the same starting price, though Linkly & Rebrandly offer free plans.

Bitly Enterprise is the most expensive. Learn more about [Bitly Enterprise pricing](https://linklyhq.com/blog/bitly-enterprise-pricing-2020).

## How do custom URL shorteners work?

Firstly, **you need a domain**.

This can be a domain you already own, or you can purchase a new one.

If you are using a domain you already own, you can only use a subdomain, e.g. **link.mydomain.com**, if you already have a website on **mydomain.com**. 

This is favourable, as domains with existing websites are much easier to share than new domains, thanks to spam filters.

You then attach the domain to the custom URL shortener service; doing so is fairly easy (if you are doing this with Linkly, let us know and we can do it for you for free).

Generally this means logging into your domain provider, editing the DNS settings, and adding a **CNAME** record for the custom URL shortener.

## Custom URL Shorteners and Vanity URLs

A custom URL shortener will generate you a link that looks like:

### mydomain.com/l/4bf

Where the suffix **l/4bf** is an autogenerated code that links to your destination.

Custom URL shorteners like Linkly go a step further, and allow you to generate **[vanity URLs](https://linklyhq.com/support/vanity-url)**.

Vanity URLs allow you to **customize both the domain and the suffix**.

For example:

### mydomain.com/my-offer

Using a vanity URL makes a lot of sense, as **we want to communicate to the potential visitor an idea of destination will be**, to help encourage a click.

## Using domain hacks with custom URL shorteners

## What is a domain hack?

A **domain hack** is a clever use of a TLD (top level domain) to get a name that visually looks like your brand.

A good example might be pep.si - a genuine domain of Pepsi Drinks.

Generally speaking, you’ll want to attach your ‘domain hack’ domain name to your custom URL shortener so you can use it whenever you like.

## Finding domain hacks

There have been hundreds of new TLDs added, and many are under used.

The best way to find domain hacks is using Namecheap’s search tools and clicking ‘Beast Mode’ and then ticking the **domain hacks** checkbox.

---

# Linkly - A PixelMe Alternative

> Linkly is a free alternative to  PixelMe , the retargeting pixel custom link shortener, and offers a number of additional features to boot.  Linkly vs PixelMe: Retargeting Pixels  If you're trying to build custom audiences with  Facebook Pixel  or  Twitter Audience Tags , you'll want to add those tr

Source: https://linklyhq.com/blog/pixelme-alternative

# Linkly - A PixelMe Alternative

Linkly is a free alternative to **PixelMe**, the retargeting pixel custom link shortener, and offers a number of additional features to boot.

## Linkly vs PixelMe: Retargeting Pixels

If you're trying to build custom audiences with **Facebook Pixel** or **Twitter Audience Tags**, you'll want to add those tracking pixels to links you share.

Both Linkly and PixelMe do this.

Linkly offers a free plan for up to 500 clicks per month.

PixelMe is a paid only option, starting at $29 a month.

Linkly allows you to embed **any** snippet (not just tracking pixels), so you can also add **Google Tag Manager** and **Google Analytics** to your links.

## Linkly vs PixelMe: Feature Showdown

Linkly also offers a number of smart redirect options, including redirecting by [device](https://linklyhq.com/support/app-redirects), [geolocation](https://linklyhq.com/support/creating-location-redirects) or using a [link rotator](https://linklyhq.com/support/link-rotator) and [more](https://linklyhq.com/create-tracking-links).

## Important Note About PixelMe

PixelMe was acquired by Carbon6 in 2022 and no longer exists as an independent product. This means that if you're looking for a PixelMe alternative, you no longer have the option to sign up for the original PixelMe service.

Carbon6 has integrated PixelMe's functionality into their broader suite of e-commerce tools, but if you're specifically looking for a dedicated link shortener with retargeting capabilities, Linkly provides a comprehensive alternative.

---

# Rebrandly Alternative

> Linkly is an alternative custom URL shortener to Rebrandly. Use your domain to create branded short-URLs, with retargeting, smart redirects and more.

Source: https://linklyhq.com/blog/rebrandly-alternative

# Rebrandly Alternative

**Linkly** is an alternative to **Rebrandly** & **Bitly Enterprise**.

Linkly is a **custom URL shortener**, that allows you to use your own domain to shorten links.

Links shortened with Linkly:

* Have **higher click-through rates**, as users can see who’s behind a link (unlike generic bit.ly links).  
* Spread **brand awareness**, even if your link isn’t actually clicked.
* Provide detail **metrics and tracking**.
    

Both Linkly and Rebrandly offer the opportunity to **edit social meta tags (Open Graph)**, and [add retargeting pixels to links](https://linklyhq.com/support/retargeting-tracking-pixels).

Linkly also offers a number of additional redirect options:

* Redirect by country (**georedirection**)
* Redirect by device (i.e. Android/iPhone/Desktop etc)
* [Link rotation](https://linklyhq.com/support/link-rotator) (easily split traffic between several destinations)
    

Both Linkly & Rebrandly have free plans, and both have plugins for **Firefox** & **Chrome**.

Both Linkly & Rebrandly have integration with Zapier.

![Linkly & Rebrandly both generate custom short-URLs using your own domain.](https://linklyhq.com/img/untitled-drawing-29_new.jpg)

Adding a Domain to Linkly or Rebrandly
--------------------------------------

Using any custom URL shortener requires you to add your domain.

If you already have a domain, you’ll need to login to your domain provider’s website and add a CNAME record that points to either Linkly or Rebrandly.

That’s pretty much all that’s necessary.

Linkly & Rebrandly - Pricing
----------------------------

Both offer similar pricing and **free plans**, with paid plans starting at **$29 per month**.

![ ](https://linklyhq.com/img/rebrandly-alternative.png)

---

# ClickMeter Alternative

> Linkly & ClickMeter are both platforms for creating tracking links. Here's a feature showdown to see which is better.

Source: https://linklyhq.com/blog/clickmeter-alternative

# ClickMeter Alternative

**Linkly** is an alternative to Clickmeter.

Both Linkly & ClickMeter allow you to easily create tracking links.

## What is ClickMeter?

**ClickMeter** is a link shortener with additional features, including redirection, tracking, and retargeting.

Clickmeter has been around since 2009.

Linkly, is a relatively new entrant, joining the market in 2019.

ClickMeter's main focus is on **paid advertising** (it has competent CPC/ROI calculations) and **affiliate marketing**.

Linkly, by comparison, is broader in its reach, serving to be a **custom URL shortener** that can be used for a wide variety of marketing tasks.

## Features Common to Linkly & ClickMeter

* Both are effectively link shorteners on steroids.
* Both make it easy to **[create tracking links](https://linklyhq.com/create-tracking-links)**, and use a **[custom domain](https://linklyhq.com/support/custom-domain)** to create [vanity URLs](https://linklyhq.com/support/vanity-url).
* Both platforms offer redirection by country (**[georedirect](https://linklyhq.com/support/creating-location-redirects)**).
* Both platforms have **[link rotation](https://linklyhq.com/support/link-rotator)** and **[link cloaking](https://linklyhq.com/support/link-cloaking)**.
* Both platforms have clear, visual reports.
* Both allow automatic tagging of links with [Google Analytics UTM](https://linklyhq.com/support/google-analytics-utm-tag-builder) tags.
* Both can modify the referrer settings.
    

## Features Unique to Linkly

* Linkly offers [redirection by device](https://linklyhq.com/support/app-redirects) (i.e. send iPhone/Android users to different destinations).
* Linkly allows you to [edit social media previews](https://linklyhq.com/support/custom-social-previews/) (open graph meta tags) for your links.
* Linkly offers integrations for [Chrome](https://linklyhq.com/support/google-chrome-extension/), Firefox, [Google Sheets](https://linklyhq.com/support/google-sheets-addon) and [Zapier](https://linklyhq.com/support/zapier-integration/). 
* Linkly offers click fraud protection using [Google's ReCaptcha v3](https://linklyhq.com/support/robot-clicks). This is particularly useful for blocking bots and malicious traffic, using Google's know-how.
* Linkly allows you to [add retargeting tags](https://linklyhq.com/support/retargeting-tracking-pixels) like Facebook Pixel, Google Tag Manager and more to links.
    

## Features Unique to ClickMeter

ClickMeter seeks a different audience, with a focus on marketing agencies.

* Ability to whitelabel ClickMeter reports and interface, including your own logo.
* Conversion notifications
* A variety of reports, including world maps and click streams.

![ClickMeter certainly lists a lot of features.](https://linklyhq.com/img/clickmeter-features.png)

Perhaps the most important thing to know…
--------------------------------------

**ClickMeter** isn't maintained and developed anymore.

It's the same team behind '[Rebrandly](https://linklyhq.com/blog/linkly-vs-rebrandly)', and all their development efforts are there.

Linkly was built in response to needing a tool like ClickMeter, but more modern.

Linkly & ClickMeter Pricing
---------------------------

**Linkly has a free plan**, whereas ClickMeter is paid only.

---

# ClickMagick Alternative

> Linkly is modern click tracking software. Linkly is free for 500 clicks per month.

Source: https://linklyhq.com/blog/clickmagick-alternative

# ClickMagick Alternative

Linkly is a more modern alternative to ClickMagick. Both are competent click trackers.

## Features Linkly & ClickMagick Have in Common

* Easily [create tracking links](https://linklyhq.com/create-tracking-links) and produce visual reports.
* [Link rotation](https://linklyhq.com/support/link-rotator) to allow easy split testing
* Country based redirects ([georedirects](https://linklyhq.com/support/creating-location-redirects))
* Device ([Mobile/Desktop/iPhone/Android](https://linklyhq.com/support/app-redirects)) redirects
* Ability to [add retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels) to links
* Ability to use custom domains to [create vanity URLs](https://linklyhq.com/support/custom-domain), that is, branded short-URLs that have much higher click-through rates than generic shortened links.
* [Parameter (subid) tracking](https://linklyhq.com/support/using-parameters-and-subid/)
* [Link cloaking](https://linklyhq.com/support/link-cloaking/) - the ability to hide the destination URL of a link by opening it in an iFrame
    

Both also have competent [click fraud monitoring](https://linklyhq.com/support/robot-clicks), although Linkly uses Google ReCaptcha v3, which leverages Google’s reach on the internet to help separate out robots from human traffic.

## Features Unique to Linkly

Linkly has a few extra features up its sleeve:

* [Custom social media previews](https://linklyhq.com/support/custom-social-previews/) - Allows you to edit the image/description/title of a post you share on Facebook or Twitter.
* Integration with Google [Chrome](https://linklyhq.com/support/google-chrome-extension/), [Firefox](https://linklyhq.com/support/google-chrome-extension/), [Google Sheets](https://linklyhq.com/support/google-sheets-addon) & [Zapier](https://linklyhq.com/support/zapier-integration).
* [Linkify Text](https://linklyhq.com/support/linkify-text) - Linkly can automatically replace words and phrases in text on your website with links. This is useful for adding affiliate links into content based websites, without editing every page.
* [Automatic Link Replacement](https://linklyhq.com/support/automatic-link-replacement) - By embedding a JavaScript snippet into your website, Linkly can automatically replace links with Linkly links, allowing you to track outbound visitors.
* Automatically [add UTM tags to destinations](https://linklyhq.com/support/google-analytics-utm-tag-builder) - see inbound traffic in Google Analytics
* [Bitly Link Import](https://linklyhq.com/support/bitly-import-links)
* Support for teams, multiple users & multiple workspaces.
* QR code generation
* Secure (https) link destinations
    

Linkly also has a free plan, so you can get 500 clicks.

## Features Unique to ClickMagick

ClickMagick is ultimately focused on affiliate marketers, so a slightly different audience.

ClickMagick has a few unique features of its own:

* Postback (webhook, or sever to server) conversion tracking
* “MagickBars” - these are ‘Hello bar’ type popups that appear on the bottom or top of pages to aid in promotion
* “MagickPops” - these are popups you can embed in your site to present offers to visitors. There are four types: ‘On-Load’, ‘Delayed’, ‘On-Exit’ & ‘Redirect’.

Clickmagick doesn’t have a free plan, but does offer a free trial (with a credit card).

---

# Bitly Alternative

> Linkly is a bitly alternative with more features, and is targeted at professional marketers.  Both of them are custom URL shorteners.  Features common to Bitly &amp; Linkly  Both allow you to shorten long URLs, track clicks, and create visual reports.  Both allow you to use a custom domain to 

Source: https://linklyhq.com/blog/bitly-alternative

# Bitly Alternative

Linkly is a **Bitly alternative** with more features, and is targeted at professional marketers.

Both of them are custom URL shorteners.

## Features common to Bitly & Linkly

Both allow you to shorten long URLs, track clicks, and create visual reports.

Both allow you to use a custom domain to create branded short-URLs ([vanity URLs](https://linklyhq.com/support/vanity-url)), although Bitly requires a paid plan for this. With Linkly, you can use a domain even on a free plan.

Both offer multi-user workspaces.

[Bitly Enterprise](https://linklyhq.com/blog/bitly-enterprise-pricing-2020), their high-volume offering, is targeted at Fortune 500 companies.

## Features unique to Linkly

With Linkly, you can:

* Change the destination after a link has been created.
* [Add retargeting pixels to links](https://linklyhq.com/support/retargeting-tracking-pixels), such as Facebook Pixel or Twitter Tailored Audiences.
* [Create QR codes](https://linklyhq.com/support/create-qr-codes).
* Use smart redirects, to redirect users based on location, device or randomly ([link rotators](https://linklyhq.com/support/link-rotator)).
* [Customise social media previews](https://linklyhq.com/support/custom-social-previews/)
* Use integrations with [Chrome](https://linklyhq.com/support/google-chrome-extension/), [Firefox](https://linklyhq.com/support/google-chrome-extension/), [Zapier](https://linklyhq.com/support/zapier-integration/) & [Google Sheets](https://linklyhq.com/support/google-sheets-addon).
    

## Features unique to Bitly

* API for programmatic generation of links
    
Linkly also has a [Bitly import](https://linklyhq.com/support/bitly-import-links) feature, for migrating large numbers of links from Bitly to Linkly.

---

# Sniply Alternative

> Linkly is an alternative to Sniply. Create a free account and track 500 clicks per month.

Source: https://linklyhq.com/blog/sniply-alternative

# Sniply Alternative

Linkly is an alternative to Sniply.

Both are **custom URL shorteners**, with a slightly different focus.

Sniply’s main feature **custom call-to-action** popup on every link you share, which works using iFrames (cloaking).

## Features Unique to Linkly

Linkly, on the other hand, provides a number of functions that Sniply doesn’t, namely:

* Redirect by country
* Redirect by device
* [Rotate links](https://linklyhq.com/support/link-rotator) (link rotator)
* [Google Sheets integration](https://linklyhq.com/support/google-sheets-addon)
* Shortening of [mailto](https://linklyhq.com/support/shortening-mailto-links), [SMS links](https://linklyhq.com/support/tracking-sms-links) and [call links](https://linklyhq.com/support/shortening-tel-links)
* It also includes Call-to-action links, just like Sniply.

![Configure a call-to-action on Linkly’s main link creation page.](https://linklyhq.com/img/2020-09-27-133629_1920x1080_scrot.jpg)

![An example of call-to-action in action. Share a website, and have a popup with your content come up in the bottom-left corner.](https://linklyhq.com/img/2020-09-27-133053_1920x1080_scrot.jpg)

An example of **call-to-action** in action. Share a website, and have a popup with your content come up in the bottom-left corner.

## Features Shared By Linkly & Sniply

* Use custom domains to [create branded short-URLs](https://linklyhq.com/support/custom-domain)
* [Add retargeting pixels to links](https://linklyhq.com/support/retargeting-tracking-pixels)
* Chrome plugins
* Free plan: Sniply & Linkly - both 500 clicks per month.
* The ability to add a call to action to every link you share.
    

## Features Unique to Sniply

Fundamentally, Sniply’s main selling feature is the ability to attach a popup to links you share. This can be particularly valuable if you are sharing other people’s content on social media.

![Sniply’s ability to add a popup onto other people’s content is its main feature](https://linklyhq.com/img/sniply.png)

Sniply also has a different ‘link creation’ tool, focussed on the CTA:

![ ](https://linklyhq.com/img/snip.ly_create-campaign__redirect-_dashboard_campaigns_-1-.png)

---

# RocketLink Alternative

> Linkly is an alternative to RocketLink.io. Try Linkly free for 500 clicks per month.

Source: https://linklyhq.com/blog/rocketlink-alternative

# RocketLink Alternative

Linkly is an alternative to RocketLink, particularly when you need to attach retargeting pixels to links.

## Linkly vs RocketLink - Features in Common

* Both allow you to attach retargeting pixels to links, be it Facebook Pixel, Twitter Tailored audiences or any other retargeting tag
* Both produce beautiful, visual reports of your traffic
* Both are custom URL shorteners that all you to use your own domain to create tracking links (in this way, both are a reasonable replacement for Bitly Enterprise).
* Both have plugins for Chrome & Firefox
    

## Features Unique to Linkly

Linkly has a number of features on RocketLink, including:

* Ability to redirect to different destinations by country
* Ability to redirect to different destinations by device
* Click Fraud protection - using Google Recaptcha v3
* The ability to block bots/spiders from following your links
* Automatic QR code generation
* Zapier integration  
* Ability to customise social media previews when sharing on Facebook, Twitter & LinkedIn.
    

## Features Unique to RocketLink

RocketLink's stand out feature is its **call-to-action** - similar to that of [Sniply](https://linklyhq.com/blog/sniply-alternative). This is particularly useful when sharing **other people’s content** on social media, as you get a popup with your own message on the article.

## RocketLink vs Linkly: Pricing

RocketLink only offers paid plans, starting at $19.

Linkly has a **free plan**, allowing you to track 500 clicks, with high traffic plans starting at $29.

---

# Click tracking software compared

> In this article, we compare  click tracking software .  What is click tracking software?   Click tracking software  is software used to track clicks on links, normally used by affiliate marketers to determine the performance of their marketing.  Types of Click Tracking Software  Generally, there are 

Source: https://linklyhq.com/blog/click-tracking-software-compared

# Click tracking software compared

In this article, we compare **click tracking software**.

## What is click tracking software?

**Click tracking software** is software used to track clicks on links, normally used by affiliate marketers to determine the performance of their marketing.

## Types of Click Tracking Software

Generally, there are three types of click tracking that need to be done:

### On site click tracking

On-site click tracking software would include things like:

* **Google Analytics** - useful for getting a general picture of traffic. Using GA’s events, you can build up a picture of the actions users take **on your website.**
* **HotJar, CrazyEgg, ClickTale** - these user experience monitoring tools produce **heatmaps** and **session recordings** of users actual activities on your website. This can be particularly informative, particularly when trying to understand where users look and where they bounce. These tools are vital for the on-boarding steps of SaaS products as well.
* **Mailchimp** and similar mail providers automatically include tracking links in emails you send, recording clicks, and can optionally integrate with **Google Analytics**.
    

## Offsite, social media & affiliate click tracking

Marketing usually involves doing significant outreach, whether that’s through **paid advertising**, **social media**, **content marketing** or offline.

In this case, on-site solutions like Google Analytics and HotJar are of no use, as you can’t install the tracking tags on your pages.

In this case, you need a solution for tracking clicks wherever you share your links.

### Free & freemium click tracking Options:

* **[Linkly](https://linklyhq.com/)** - well, you're here, aren't you? :) **Linkly** helps you get more from the links you share. Linkly is a professional link shortener. Linkly has a free plan to track up to 500 clicks per month, and you can attach your own domain, so all your links branded.

![Bitly homepage showing its URL shortener and QR code platform](https://linklyhq.com/img/bitly-homepage-2026.png)


* **[Bitly](https://bit.ly)** - The original free link shortener, Bitly takes a link and gives you a tracking link in its place. Bitly is very limited, however:

  1. You can’t use your own domain, which significantly reduces the CTR of links.  
  2. You can’t change the destination of a link after you’ve shared it, which is particularly important for time-sensitive promotions.
  3. [Bitly Enterprise](https://linklyhq.com/blog/bitly-enterprise-pricing-2020) is a big step up in terms of cost (thousands of dollars).
* **Rebrandly** - A very legitimate alternative to Bitly, with a different focus to Linkly. Rebrandly focuses on allowing you to use your own domain for tracking links, and has a number of features Linkly has, including the ability to add retargeting tags, custom social media previews, and the ability to add your own domain. Rebrandly is lacking in its redirect functionality however, and almost every advanced feature requires a paid plan.
    

### Paid click tracking options:

There are other options that focus on a particular niche:

* **ClickMeter** - ClickMeter has been around more than a decade. ClickMeter is focused on **paid advertising** and **redirection**. It offers all the usual features, although it is very dated and no longer being updated. The team have moved over to Rebrandly (mentioned above).
* **ClickMagick** - A ‘low-fi’ and simple click tracker, it allows you create tracking links. Its main focus is [affiliate marketers](https://linklyhq.com/blog/how-to-set-up-affiliate-links). It has a couple of cool features (MagickPop & MagickBars, call-to-action features that make it look a bit like Sniply). It lacks the depth of other packages.
* **Voluum** - A costly solution targeted at people promoting affiliate offers via paid advertising.
* **Improvely** - A tool designed to track the results of paid advertising, and reduce [click fraud](https://linklyhq.com/blog/click-fraud/).
* **Linktrackr** - Pretty good tool used for multi-purpose tracking and redirecting. This is perhaps the best Linkly alternative out there.
    

## Click tracking software comparison table

We keep a list of the main click trackers [here](https://linklyhq.com/click-tracking-software).

---

# How Psychometric Success increased its revenues with Linkly

> Psychometric Success, the leading numerical and verbal reasoning practice aptitude test site, increased its revenues by using Linkly's vanity URLs and Linkify text features.

Source: https://linklyhq.com/blog/how-psychometric-success-increased-its-revenues-with-linkly

How Psychometric Success increased its revenues with Linkly
===========================================================

[Psychometric Success](https://psychometric-success.com/) is the internet’s biggest resource for numerical reasoning, verbal reasoning and mechanical reasoning psychometric tests.

What are psychometric tests?
----------------------------

**Psychometric tests** are a type of aptitude test typically used for assessing a candidate’s ability to answer numerical and verbal reasoning questions under time pressure.

These aptitude tests are effectively a proxy for intelligence tests. They are typically used when a candidate doesn’t have the requisite employment experience to differentiate them. As such, they are commonly used on graduates, but are finding increasing use across all age groups and industry types.

Candidates tend to be very anxious about these tests, as performance on these tests can have outsized effects on their future.

What is Psychometric Success?
-----------------------------

Psychometric Success is a website dedicated to improving candidates' performance on numerical and verbal reasoning tests.

It offers a number of [free practice reasoning tests](https://psychometric-success.com/downloads/download-practice-tests) for numerical, verbal, diagrammatic and mechanical tests.

![ ](https://linklyhq.com/img/psychometric-success.com_.jpg)

## Linkly & Psychometric Success

Psychometric Success makes money from selling additional practice reasoning tests.

Psychometric Success is built on Squarespace, so the ability to modify pages or install plugins is limited.

Psychometric Success faced multiple challenges:

* Tracking clicks for affiliate partners
* Forwarding users to the right app store, be that Apple Apps (formerly iTunes) or Google Play
* Creating tracking links automatically to affiliate partners
    

## Tracking Clicks to Affiliate Partners

With [Linkly](https://linklyhq.com/), it was possible to replace all the affiliate links with tracking links.

Using a custom domain, it was possible to [create a vanity URL](https://linklyhq.com/support/vanity-url) for all pages:

**Main site URL:**

https://psychometric-success.com

**Linkly vanity URLs:**

https://link.psychometric-success.com/

This meant that affiliate links on Psychometric Success had a much higher click-through rate.

## App Redirect to the right store

Psychometric Success's numerical & verbal reasoning practice tests [app](https://psychometrictests.app) had three main points of contact:

* The Psychometric Tests landing page at https://psychometrictests.app
* The Apple App Store
* The Google Play Store

The challenge was redirecting users to the appropriate destination, based on their platform.

Linkly was able to do this using its [device target](https://linklyhq.com/support/app-redirects) feature.

![ ](https://linklyhq.com/img/redirecting-apps.png)

How we built out the link to [psychometrictests.app](https://psychometrictests.app), using a [vanity URL](https://linklyhq.com/support/custom-domain), [UTM tags](https://linklyhq.com/support/google-analytics-utm-tag-builder) and [app store redirects](https://linklyhq.com/support/app-redirects)

Adding In Content Links using Linkify Words
-------------------------------------------

Linkly has a feature called ‘[Linkify Words](https://linklyhq.com/support/linkify-text)’, that allows the automatic replacement of in-content words and phrases with links, by means of a javascript snippet inserted in the site.

This is particularly beneficial for **content based websites**, where editing and maintaining thousands of links across hundreds of pages is unfeasible.

---

# How URL shorteners work

> URL shortening, sometimes called link shortening, is used to shorten long URLs into something more readable and shareable. At its very essence, a URL shortener is a link that 301 redirects into a new destination.  Algorithms for Link Shortening  When you create a short-link with any l

Source: https://linklyhq.com/blog/how-url-shorteners-work

# How URL shorteners work

**URL shortening**, sometimes called **link shortening**, is used to shorten long and nasty URLs into something more readable and shareable.

At its very essence, a URL shortener is a link that 301 redirects into a new destination.

## Algorithms for Link Shortening

When you create a short-link with any link shortening service (be it Linkly, Bitly, or any of a number of others), a new link is inserted into a database, which returns a numeric ID.

This number might be very long, and numbers certainly aren’t very attractive on the end of URLs: e.g.

`shor.tr/2385162034`

Link shorteners get around this by changing the **base** of the number.

In base 10, numbers go from 0 to 9 before you add another digit (10) and start all over again.

In base 16 (hexadecimal), numbers go from 0-15, however the numbers 10-15 are represented by the letters A through F.

So, for example, the number 11 would be B.

The long number in the link above would be **8E2AAF32** - a bit shorter, but not much shorter.

Link shorteners tend to use **Base 62**, which gives you:

* The numbers 0-9 (10 symbols)  
* The lowercase letters a - z (26 symbols)
* The uppercase letters A - Z (26 symbols)
    

For a total of 10 + 26 + 26 = 62 symbols.

Now, let’s encode the number above using Base 62:

`2385162034` in Base 10 = `2bPtb0` in Base 62

This is now six characters (as opposed to 10), yet still uniquely identifies the link.

All link shorteners work on similar principles.

## After the shortening…

When a request comes for a link, the extension is converted back to Base 10, the database queried for that link ID, and the user is redirected to the destination for that link.

A link shortener might at this point record the request, in order to provide click tracking functionality.

---

# GDPR, CCPA & Retargeting Pixels

> Learn how GDPR and CCPA apply to retargeting pixels. Understand your consent obligations, joint controller responsibilities, and how to use tracking pixels compliantly.

Source: https://linklyhq.com/blog/gdpr-ccpa-amp-retargeting-pixels

# GDPR, CCPA & Retargeting Pixels: What Marketers Need to Know

Using retargeting pixels from Facebook, Google, or other ad networks? You need to understand your legal obligations under GDPR and CCPA. Getting this wrong can result in significant fines.

This guide explains what you need to know about using [retargeting pixels](https://linklyhq.com/support/retargeting-tracking-pixels) compliantly.

## What Are Retargeting Pixels?

Retargeting pixels are small pieces of code you place on your website (or in [tracking links](https://linklyhq.com/create-tracking-links)) that collect data about visitors. This data is sent to advertising networks like Meta (Facebook), Google, or TikTok, allowing you to show targeted ads to people who have visited your site.

The problem? These pixels collect personal data, which triggers privacy law obligations.

## Do I Need Consent for Retargeting Pixels?

**Yes.** Under both the GDPR and the ePrivacy Directive (the "Cookie Law"), you must obtain consent before firing retargeting pixels.

Retargeting pixels are considered "non-essential" cookies/tracking. Unlike essential cookies (which are needed for your website to function), retargeting is for marketing purposes and requires explicit opt-in consent.

This means you need:

- A **cookie consent banner** that loads before any tracking pixels fire
- **Genuine consent** — pre-ticked boxes don't count
- The ability for users to **withdraw consent** easily
- **Documentation** of consent for compliance purposes

## Am I a Data Controller?

**Yes.** When you embed retargeting pixels on your website, you are typically considered a **joint data controller** alongside the advertising network.

This was clarified by the Court of Justice of the European Union (CJEU) in the *Fashion ID* case (2019). The court ruled that a website embedding Facebook's Like button (which works similarly to tracking pixels) shares responsibility with Facebook for the data collection.

As a joint controller, you are responsible for:

- Obtaining valid consent before the pixel fires
- Informing users about the data collection in your privacy policy
- Having a lawful basis for processing (typically consent for retargeting)

The ad network is also a controller — they use the data for their own purposes (improving ad targeting, building user profiles). They are **not** merely a "data processor" acting on your instructions.

## GDPR vs CCPA: Key Differences

### GDPR (EU/UK)

- Requires **opt-in consent** before tracking
- Applies to anyone targeting EU/UK residents
- Fines up to €20 million or 4% of global revenue

### CCPA (California)

- Requires **opt-out** mechanism ("Do Not Sell My Personal Information")
- Applies to businesses meeting certain thresholds
- Users can opt out of "sale" of personal information (which includes sharing data with ad networks for cross-context behavioral advertising)
- Fines up to $7,500 per intentional violation

Note: The CPRA (California Privacy Rights Act) strengthened CCPA requirements, including new rules around "sharing" data for advertising purposes.

## How to Use Retargeting Pixels Compliantly

### 1. Implement a Consent Management Platform (CMP)

Use a cookie consent tool that:

- Blocks tracking pixels until consent is given
- Records consent for compliance purposes
- Allows users to withdraw consent

Popular options include Cookiebot, OneTrust, and Termly.

### 2. Update Your Privacy Policy

Clearly explain:

- What tracking pixels you use
- What data is collected
- How the data is shared with ad networks
- Users' rights regarding their data

### 3. Configure Consent Mode

Both Google and Meta offer "Consent Mode" features that adjust tracking behavior based on user consent. Enable these to ensure pixels respect user choices.

### 4. Consider Server-Side Tracking

Server-side tracking (like Meta's Conversions API) gives you more control over what data is shared, though consent requirements still apply.

## What About Linkly?

When you add [retargeting pixels to Linkly links](https://linklyhq.com/support/retargeting-tracking-pixels), the same rules apply. If you're targeting users in the EU/UK or California, you should:

- Only use retargeting pixels on links where you have a lawful basis
- Ensure your main website has proper consent mechanisms
- Consider whether the context of your link sharing implies consent

For links shared in contexts where you cannot obtain consent (like social media posts to cold audiences), consider whether retargeting pixels are appropriate.

## Further Reading

- [Meta's Data Processing Terms](https://www.facebook.com/legal/terms/dataprocessing)
- [Google Ads Data Processing Terms](https://privacy.google.com/businesses/processorterms/)
- [ICO Guidance on Cookies](https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/guide-to-pecr/cookies-and-similar-technologies/)
- [CNIL Cookie Guidelines](https://www.cnil.fr/en/cookies-and-other-tracking-devices-cnil-publishes-new-guidelines)

## Summary

Using retargeting pixels requires you to:

1. **Obtain consent** before firing tracking pixels (GDPR/ePrivacy)
2. **Provide opt-out** mechanisms (CCPA)
3. **Inform users** in your privacy policy
4. **Recognize your role** as a joint data controller

Privacy compliance isn't optional — it's a legal requirement that protects both your users and your business.

---

# 6 Best URL Shorteners and How to Choose the Right One [2026 Review]

> What are URL shorteners?  A URL shortener, as the name suggests, is a tool that shortens long and complicated links for websites without changes to the underlying address.   They are simple, quick, and easy to use.&nbsp; A basic URL shortener will take your link and replace it with another domai

Source: https://linklyhq.com/blog/the-6-best-url-shorteners-and-how-to-choose-the-right-one-2025-review

The 6 Best URL Shorteners and How to Choose the Right One \[2026 Review\]
=========================================================================

What are URL shorteners?
------------------------

A URL shortener, as the name suggests, is a tool that shortens long and complicated links for websites without changes to the underlying address.

They are simple, quick, and easy to use.  A basic URL shortener will take your link and replace it with another domain name. All that slug after the URL is replaced with a series of letters or numbers.

For a more personalized look, you can choose to only shrink the length (for example, www.domain.com/option/category/subcategory/examplea is changed to www.domain.com/examplea) .

Most of the link shorteners also offer a number of other features.

The most common feature offered is the customization of the link to display the brand name using a [custom domain or vanity URL](https://linklyhq.com/support/custom-domain).

Benefits 
---------

URL shorteners come in handy to regular internet users who prefer links that fit the character count on Twitter and make their Facebook statuses look nice and readable. 

However, link shorteners are of immense importance, particularly to business owners or their sales or marketing teams.

These people are more concerned with efficient means of publicity and expanding the user base. A custom/branded link features your brand name and adds value and recognition to it.

It allows you to share a URL that not only showcases your brand name but also builds a connection and a level of trust with its audience.

A short personalized URL is certainly less distracting and helps your target audience reach you quickly and safely. 

For situations where you want to advertise your brand, putting in a short and clean website link appeals to customers and makes the whole text much more memorable.  

Along with the benefit of creating a custom link for better branding and a more aesthetic look, some of the best URL shorteners allow you to access and monitor full analytics of link targeting and link tracking.

Some even manage archives. Variations of a single link can make keeping track of source traffic easier than ever!

With the use of a unique URL shortener, you can now understand and analyze your audience’s web usage and details such as their click-through rates, language, device preferences, and even their location. 

Top-rated URL shorteners
------------------------

The internet is surging with a variety of different free and paid URL shorteners: from easy-to-use quick ones to ones with advanced tools and features to ones that you can host from your website. With so many options out there, it can be quite difficult to choose the one that is ideal for you and your audience. We have compiled a list of some of the top-rated URL shorteners that provide the best features and tools to make this decision effortless for you.

Linkly 
-------

Linkly is a unique URL shortener that is specially designed for marketers.

**It allows you to track about 500 clicks per month free of charge.**

To get started, you simply need to set up an account (no credit card information needed). 

![ ](https://linklyhq.com/img/tracking-link-2-.png)

### Why Linkly

One of the appreciable things about Linkly is that the website is well planned and so easy to navigate. You can scroll down and choose the tools you want to utilize in just a matter of one click on the features tab. The main page is specially designed for you to get acquainted with all the amazing gears and features it offers if you are new at this.  

### Linkly’s best features

Some of the best features include retargeting and tracking pixels for Google, Twitter, Facebook, or any other custom tag.

Since these are some of the most important and most commonly used websites, it’s now easier with this feature to redirect a large audience to your website.

Linkly creates beautiful, visual reports and with sparkline charts you can even check out the performance of each of your links, including where traffic came from, and whether it was human or robots. This way you can plan your marketing strategy accordingly. 

Also, Linkly also provides **[mailto](https://linklyhq.com/support/shortening-mailto-links)**, **[SMS](https://linklyhq.com/support/tracking-sms-links)** links, and **[tel links](https://linklyhq.com/support/shortening-tel-links)**.

These links are quite efficient in their function.

When users click on the URL, their email app will pop up and the sender field (and even the subject and body if you wish) will automatically fill with the email address/body you provide. The same applies for SMS and tel links.

More advanced features include [link rotators](https://linklyhq.com/support/link-rotator/) that provide unlimited destinations to spread and split users, [geotargeting](https://linklyhq.com/support/creating-location-redirects/) and more. 

You also have the option to [add UTM tags](https://linklyhq.com/support/google-analytics-utm-tag-builder) which is beneficial when assessing which marketing scheme or site works to your advantage, add [Facebook Pixel](https://linklyhq.com/support/add-facebook-pixel-to-a-link) or [other tags](https://linklyhq.com/support/retargeting-tracking-pixels), and [customize social media previews](https://linklyhq.com/support/custom-social-previews/) when sharing the link.

### Pricing

**Linkly** offers a variety of plans to suit your requirements. For personal use,

* The most basic plan is free of cost and includes an unlimited number of users and reports and you can analyze and **redirect 500 clicks per month for free**. [Sign up for the free plan](https://l.linklyhq.com/l/4a).
* [Plus](https://linklyhq.com/pricing) offers a 2 weeks free trial along with a money-back guarantee in the first 30-days, and a 25,000 clicks for only **$29/month**.
    

For [businesses](https://linklyhq.com/pricing) with more requirements, you can find four different kinds of plans with varying numbers of clicks that you can analyze and redirect per month. All of these again, offer a money-back guarantee in the first month and a 2-weeks free trial version to get started.

## Bitly

![ ](https://linklyhq.com/img/bitly.com_-2-.jpg)

[Bitly](https://bitly.com) is ideal for quick anonymous use.

Its free service lets you shorten a URL using the Bit.ly domain name.

On the other hand, the paid service Bitly Enterprise allows you to customize the link to feature your brand name and easily share it on social media and even SMS. 

You can monitor link referrals, traffic, and analytics and get deeper insights on geographic information and user data to gain better control of campaign strategies and marketing approaches. 

### Best feature

The Bitly links are completely safe and secure as each link is encrypted with HTTPS, hence, there is no need to worry about third-party tempering.

With so many integrations you can computerize your workflow using the verified Bitly API.

### Bitly Price

If you are an [enterprise](https://linklyhq.com/blog/bitly-enterprise-pricing-2020), the website gives you the option to get a quote on a plan that best fits your requirements. It is very expensive indeed.

You can either use the free services with a few perks or decide to buy the basic personal plan at $29/month plan that gives a few extra benefits.

Clickmeter
----------




![ ](https://linklyhq.com/img/screenshot-1-.png)

[**Clickmeter**](https://www.clickmeter.com) is ideal for users who are more interested in click-rate optimization.

The option to track conversion rates is **the best feature** it has to offer because not a lot of the other URL shorteners are offering this benefit. 

The technology they use is a bit more advanced to facilitate technical and affiliate marketers so someone who is not tech-savvy might find it a bit hard to navigate through the website and read the in-depth analysis reports of the data.

The ability to create links in bulk and support multiple languages may come in handy for users with an extremely large audience, however, it should be noted that the tool only works in a select few countries. 

It is a downer that Clickmeter does not provide a free trial of the plans but it compensates for that with a 30-day money-back guarantee if the service does not work for your business. 

The **pricing** of the paid plans ranges from $29/month in the medium plan, $99/month for large, and $349/month for the X-large plan. 

GeniusLink 
-----------



![ ](https://linklyhq.com/img/image-asset.png)

[**Geniuslink**](https://geniuslink.com) provides all the basic services an ordinary URL shortener offers but its primary focus is on affiliates, authors, and content creators. 

### Best Feature

The best thing about this service is that it detects an online shopper’s data such as device, language, and most importantly location and automatically redirects them to their country or region's website.

The affiliate tracking ID is added to the URL without any further work.

This service is completely automatic for iTunes, Microsoft, and Amazon but you can also make your custom destinations for any affiliate of your choice. 

### GeniusLink Price

GeniusLink offers super affordable plans starting at only $9/month for 10000 clicks inclusive of most of the necessary features. The price generally increases as the number of clicks you need to analyze per month increase, but you also start saving more as you pay more. 

### Rebrandly

Rebrandly is a great tool for newly established businesses that are interested in brand recognition and distinguished brand name. 

The **best feature** they provide is up to [five custom domains](https://linklyhq.com/support/custom-domain) to free users to encourage marketers who are just starting and getting themselves acquainted with the digital market. This is a great opportunity to try and test different domains and find which one attracts the most users. 

The **pricing** is quite reasonable compared to the others and you have the option to use services and features when you need them and pay as you go. The basic plan is at $29/month and the plans increase in benefits as the prices go up from $69/month to $499/month.

Sniply
------

This is a custom URL shortener and a great tool for content curators.



![ ](https://linklyhq.com/img/snip.ly_-2-1-.png)

The **best feature** it has to offer is that it gives you the option to add a **[call-to-action button](https://linklyhq.com/)** with your link to direct the audience to your webpage.

This service can prove to be advantageous in terms of redirecting the audience from some other webpage to yours.

This might encourage a big number of people to view your content and overall increase the traffic.   

However, some of the downsides of this tool are that you can see the number of clicks but actual conversions are quite problematic to track (weak analytics).

The CTAs or the iFrames may not be supported on all websites, so if you have posted your link on one of the websites that don't back these features, your users will be directed to an error page and end up losing their trust in you.

Moreover, it lets you use a custom domain but not purchase one, therefore, each time you need to share URLs under that domain name; you'll have to pay for it.

### Sniply Pricing

The **pricing** is the usual for basic accounts; $29/month. It is, however, a bit steep ($79, $149, and $299) for premium accounts considering the features it offers.

## How to choose the right URL shortener?

**Choosing the right URL shortener** can be a little challenging if you are planning to generate income or grow your business.

If you are looking to shorten and share URLs hassle-free on your social media, then you probably don’t need to worry about the specifics.

You can get started with any of the free URL shortener easy-to-use tools available on the market, like Bitly. 

However, if you are an enterprise whose business revolves around effective marketing strategies and growth, you will have to analyze your needs a little more in-depth.

You can go on to exploring each URL shortener and weigh the available functionalities with your requirements.

Some of the factors you will need to consider while making this decision are mentioned below

### Purpose of Use

If your company mainly depends on social media marketing then you will need a URL shortener that has various integrations with different marketing tools and web extensions to bring the users of those websites to your page.

Brand expansion and exclusivity require customized links/slugs and for that, you will need more than what a generic link shortener can provide.

Alternatively, if your marketing strategies are highly technical and well-thought-out, you will need detailed analysis reports that help you understand your audience better.

Features like the UTM parameter allow you to know where most of your traffic is sourced, the language preference as well as the device your viewers use, the demographics, and everything else you need to know about your target audience. 

Whether you are planning to generate income from your URLs could also steer you in the right direction. URL shorteners that let you add interstitial ads to your link or redirect people from similar pages to your webpage can be of advantage to your business. For this purpose, **Geniuslink** or **Sniply** might be a good choice. 

### Budget

The size of your budget plays an important role in this decision. If you are just a regular social media user, you will probably not need to spend hundreds of dollars for features you are not even sure how to make use of.

However, if you are more into business growth and willing to purchase technical tools to reach a large audience, URL shorteners like Linkly might interest you because of their [geo-targeting tools](https://linklyhq.com/support/creating-location-redirects) and [open-graph tags](https://linklyhq.com/support/custom-social-previews). 

Furthermore, quality matters! If you are spending a bunch on buying a premium account, you should also consider what and how much is included in the package and how it will help your business.\
Hence, spending on a good link shortener with great features may prove to be a worthwhile investment for the business. 

### Team Size

Businesses that require teamwork could make use of URL shorteners that give separate accounts to each member so they can monitor different portions of the data on their own, and collaborate.

Linkly offers multiple workspaces with unlimited users for free.

### Business Size

The scale of your business determines the size of your audience and consequently the number and type of features you will need to plan strategies for its marketing.

Different link shorteners provide different tools to fulfill a variety of purposes.

For example, a small business can probably make do with the basic or at most the medium-sized paid plan because they offer slightly more number of clicks you can redirect and analyze per month, a few advanced features like geo-targeting and custom domains while keeping the costs low.

Conversely, an enterprise would require an unlimited number of clicks, unlimited reports, and multiple accounts for different members of the team to use. 

### Necessary features

For any important venture, it is necessary to have a handful of technical tools and features to make use of.

We have described some of them down below to help you understand your requirements better and choose the URL shortener that provides most of these services. 

* **Tracking links:** these are unique links used in the marketing of a business. Each link is used in a different marketing strategy to determine its effectiveness and put your efforts into one that yields the most results. \
  \
  A tracking code is attached to a link and it monitors any user activity or the number of clicks on that link. When someone clicks on that link, all the information related to that click is logged and the user is redirected to the website.\
  \
  A [custom URL](https://linklyhq.com/support/custom-domain) or more specifically, a [Vanity link](https://linklyhq.com/support/custom-domain), will keep all of that data on your domain. 
* **Retargeting** or **remarketing**: This process allows you to tag a user who might be interested in the ad and showing them the targeted ads later.  \
  Some URL shorteners automatically [add retargeting audiences](https://linklyhq.com/support/retargeting-tracking-pixels). 
* **Tracking pixels** work in much the same way as remarketing. This adds invisible lines of code to the link. An ad network identifies the user who completes a combination of actions, e.g clicked the link and sets up future ads for these users. 
* **UTM tags**: this is a Google Analytics tool that lets you tag the source of a user by adding [UTM permalinks](https://linklyhq.com/support/google-analytics-utm-tag-builder). This feature allows you to analyze the path a visitor took to get to the website destination and track campaigns. 
* **Link cloaking** is a feature that usually interests affiliate marketers who prefer [hiding the affiliate URL](https://linklyhq.com/support/link-cloaking) by cloaking the URL with a vanity link. 
* **Link or traffic rotator** is a great tool to manage A/B tests. It can [divide traffic between several destinations](https://linklyhq.com/support/link-rotator), allowing you to see which convert best.
* **Detailed analytics** are an integral part of link management and advertising strategies. They give you a chance to analyze campaign performance by checking how each traffic source is performing. \
  \
  It’s more preferable if you get the data in detailed reports and charts to make because it makes the whole evaluation process more efficient.

## Suggestions on how to use URL Shorteners 

So many amazing features can get overwhelming when deciding where and how to start.

Here, we have put together a small list of ways you can make effective use of short URL.

**Shortened URL in a Video** 

If you are a Youtuber who uses a bunch of references in their videos to back up arguments or introduce new ideas or products, this is just the thing for you!  

Adding a short and neat URL to your social media profile or a reference website is the way to go.  

Similarly, if you’re running an ad campaign, a nice and short URL will help maintain the overall neat look of the ad.

**Shortened URL in Plain-text Email** 

Most of the time while interacting via email, people attach links to share ideas and convey their thoughts.

But attaching a series of long and ugly URLs can make this encounter boring and confusing at times too.

Adding a short URL, and especially a customized one, can give more context to the reader and make the Email much more readable. 

**Shortened URL in a Print Piece**

Short URLs are particularly important if your ad campaign involves printing, for example, brochures/pamphlets or magazines.

Even if you’re just a regular person sending out invitation cards or letters to friends, you will need short URLs to save both time and space.

It is imperative to consider the fact that the readers will not have the option to simply copy and paste the link on their mobile phones and visit your webpage or social media profile.

Hence, putting in a short URL that is easy to remember or at the very least takes less time to type can be a good idea to attract more people to the business. Or have your friends visit the page you asked them to.  

**Customized Shortened Link** 

A short custom-made URL means that people recognize your brand each time they come across it.

A custom link gives context to the reader so they are aware of the content they are going to come across. This could also build customer loyalty and ensure them of your trustworthiness and reliability.

For doing this, you simply go on to a URL shortener website and put in the link you want to shorten, customize, and *voila*!

You have gotten yourself a clean user-friendly URL to share wherever you want. 

**Tracking the clicks on the Links** 

Some link shorteners have the option to embed UTM codes in them too so you can track how many clicks you are getting on your link, from where you are getting most of the traffic from, and where your link is being shared.

This is especially convenient if you are a startup interested in the recognition and growth of your business. 

## Final thoughts

We’ve looked into some of the finest URL shorteners and explored almost all the features they have to offer. Now it is up to you to evaluate your requirements and choose the one that fits your needs the best.

---

# How WikiJob.co.uk Uses Linkly to Increase Revenues

> WikiJob  produces global content for those interested in jobs and careers,  aptitude tests , personal finance,  trading , and products and wellness.   The site offers well-researched free content to help millions of visitors succeed and make the right choices.  WikiJob has a small but busy team of c

Source: https://linklyhq.com/blog/how-wikijobcouk-uses-linkly-to-increase-revenues

# How WikiJob.co.uk Uses Linkly to Increase Revenues

[WikiJob](https://www.wikijob.co.uk) produces global content for those interested in jobs and careers, [aptitude tests](https://www.wikijob.co.uk/content/aptitude-tests/test-types/aptitude-tests), personal finance, [trading](https://www.wikijob.co.uk/content/trading/forex/top-stock-brokers-uk), and products and wellness.

The site offers well-researched free content to help millions of visitors succeed and make the right choices.

WikiJob has a small but busy team of content specialists working on delivering over 100 articles every month. This means that thousands of links are generated over that content, with millions of annual clicks.

Without a tool like Linkly, these links would be impossible to manage, keep track of and edit where necessary.

### How WikiJob Uses Linkly

Linkly has become an essential everyday tool for the busy content team at WikiJob. Linkly is not only a powerful link shortening tool, but it also offers:

* Click tracking
* Branded link shortening
* Advanced Redirects
* Retargeting pixels
    

Linkly allows the WikiJob team to create neat and tidy custom affiliate links, that are branded with the wikijob.co.uk domain, and track them using Linkly’s easy to use reports.

Linkly is entirely invisible once the fully branded links are in place, and the continuity of branding reflects the professional, seamless look that WikiJob is known for.

WikiJob manages an increasing family of sites, all providing the quality, informative content that is expected from the brand. All these domains can be managed from the same Linkly account, giving flexibility and the peace of mind that thousands of links and over 50 domains can be managed in one place and by multiple team members.

The My Links home page gives a quick overview of each linkly link, giving today’s clicks, 30-day clicks and overall clicks at a glance. A powerful search feature helps you locate each link quickly and easily. Essential when you have over 700 links per domain, like WikiJob.

Drilling down, the available reports reveal much more, such as country, device, ISP, destination and referrer.

Easily tracking click rates on each affiliate link (and even focusing down on which article each click comes from) is a great tool and has helped to increase the number of affiliate partners that WikiJob works with.

When creating custom links in Linkly, WikiJob is able to automatically replace keywords in its articles with links. For example, all mentions of certain trading partners or aptitude tests can link back to key sites using the Linkly affiliate links that have been previously set up.

This is time-saving for such a large content provider like WikiJob, as there is no longer the need to add links manually in the CMS. It is also an efficient way of increasing click through on key links.

Another handy feature that WikiJob uses regularly is the ability to redirect users by country. This has allowed the company to ensure that the right affiliate link reaches users, no matter where they are based in the world. For a global business, this feature ensures that links are accessible and relevant to users, and CTR is optimized.

---

# How TestHQ.com uses Linkly to Improve Conversion Rates

> TestHQ.com  is a popular practice aptitude test provider, which sells courses and assessments to help job seekers pass their interview assessments.  TestHQ.com is built using Kajabi, an off the shelf e-learning solution. While Kajabi supports multiple currencies, it isn’t able to direct users to the

Source: https://linklyhq.com/blog/testhq-com

How TestHQ.com uses Linkly to Improve Conversion Rates
======================================================

[TestHQ.com](https://testhq.com) is a popular practice aptitude test provider, which sells courses and assessments to help job seekers pass their interview assessments.

TestHQ.com is built using Kajabi, an off the shelf e-learning solution. While Kajabi supports multiple currencies, it isn’t able to direct users to the right currency based on their region, instead require users to select from a list of offers on their website.

TestHQ, using [Linkly’s geo-redirects](https://linklyhq.com/support/creating-location-redirects), were able to quickly creating links that redirected users based on their location, to a number of landing pages customized for their region. This way, users from North America would see prices in USD, Europeans in EUR and Brits in GBP.

This significantly improves the customer journey, leading to higher conversion rates overall.

---

# Link Rotators - Everything you need to know (2026)

> Link rotators - how to use, A/B testing and more. Linkly has a free link rotator for 500 clicks per month.

Source: https://linklyhq.com/blog/link-rotators

# Link Rotators

In this article, we’ll discuss everything you need to know about **link rotators,** including what they are, when to use them and what their effect is on SEO.

**Everything in this guide:**

* [What is a link rotator?](#what-is-a-link-rotator)
* [How do link rotators work?](#how-do-link-rotators-work)
* [Sticky link rotators](#sticky-link-rotators)
* [Why use a link rotator?](#why-link-rotator)
* [Why use a sticky link rotator?](#why-use-a-sticky-link-rotator)
* [How do sticky link rotators work?](#how-do-sticky-link-rotators-work)
* [List of free link rotators](#free-link-rotators)
* [Paid link rotators](#paid-link-rotators)
* [Link rotators & conversion tracking](#link-rotators-and-conversion-tracking)
* [Link rotators for A/B testing](#link-rotators-for-ab-testing)
* [Link rotators and SEO](#link-rotator-seo)
* [When not to use a link rotator](#when-not-to-use)

## What is a link rotator?

A **link rotator**, sometimes called a **URL rotator** or **traffic rotator**, is a link that automatically splits traffic to multiple destinations, based on chance.

![ ](https://linklyhq.com/img/link-rotation-2.jpg)

When a user clicks on a link, it's like spinning a roulette wheel to determine their destination.

If they click on the link again, they might go to a different destination.

How do link rotators work?
--------------------------

Link rotators are normally a feature of **[URL shorteners](https://linklyhq.com/support/shortened-url)** (usually not mainstream ones like [Bit.ly](https://bit.ly), but ones built for marketers).

When you create a [link rotator link](https://linklyhq.com/support/link-rotator), you add multiple destinations, and the amount of traffic you will want to send to each.


![With a link rotator, you can specify multiple destinations for a single link, and visitors will be redirected at random.](https://linklyhq.com/img/link-rotator-highlight.png)

When a visitor visits the link, the link rotator’s server generates a random number, and allocates a destination, in the proportion you defined.

Why use a link rotator?
-----------------------

The main reason to use a link rotator is to test multiple offers or landing pages with the same marketing.

For example, you might show two different offers in equal proportion, and count which had the higher revenue:

![ ](https://linklyhq.com/img/50-off.png)

![ ](https://linklyhq.com/img/buy-one-get-one-free.png)

Sticky link rotators
--------------------

Sometimes, you might want to make a link rotator **sticky**.

This means that when the same user clicks twice on a link, they always go to the same destination.

This means the roulette wheel spins only once for the visitor, and then stays ‘stuck’.

Why use a sticky link rotator?
------------------------------

If you are showing different landing pages to different people (for example, if you are running an **A/B test**), once a user has been allocated a landing page, you don’t want to confuse them by sending them to a different landing page.


![ ](https://linklyhq.com/img/link-rotation-3-29.jpg)

How do sticky link rotators work?
---------------------------------

Sticky link rotators work by saving a **cookie** on the user’s browser that identifies them.

When a click comes through again with that cookie attached, the link rotation service knows which destination to send them to.

Free link rotators
------------------

There are a number of free link rotators available on the internet.

One is [LinkSplit](https://linksplit.io/). It offers 2,500 clicks per month free, but you have to pay after that. You also have to pay to use your own domain.

There's also [TPMRotator](https://www.tpmrotator.com/). TPMRotator has fewer restrictions than LinkSplit, but they show adverts between clicks unless you pay.

Here's the shameless plug (you knew it was coming!). [Linkly](https://linklyhq.com/) offers [free link rotators](https://linklyhq.com/support/link-rotator) with [custom domains](https://linklyhq.com/support/custom-domain) and no ads, and offers 500 clicks per month for free.

Paid link rotators
------------------

Outbound link management software tends to have link rotators as a feature.

[AdsBridge](https://www.adsbridge.com/) is one option:

![AdsBridge is a sophisticated traffic management platform, with a focus on affiliates who are buying traffic from ad networks](https://linklyhq.com/img/adsbridge-review-tutorial-edit-campaign-path-640x674.jpg)

Adsbridge is geared towards people buying paid advertising to market affiliate schemes.

  
[Linktrackr](https://www.linktrackr.com/url-rotator/) is another great choice, and is cheaper than AdsBridge.


![ ](https://linklyhq.com/img/www.linktrackr.com_.jpg)

Linktrackr’s [link rotator](https://www.linktrackr.com/url-rotator/) is similar to Linkly’s:

![Linktrackr’s link rotator is similar to Linkly’s. It offers sticky link rotators through its persistent cookies function.](https://linklyhq.com/img/linktrackr-link-rotator.png)

We used Linktrackr in our previous business and thought it was a fine tool.

Link Rotators and Conversion Tracking
-------------------------------------

If you’re showing different offers to different people, you’ll often want conversion tracking too.

**Conversion tracking** is the process of recording not just which URL a visitor went to, but what they purchased.

You can do conversion tracking just fine with [Google Analytics](https://linklyhq.com/support/ga4-tracking-tags) (and I recommend you do that):



![ ](https://linklyhq.com/img/google-analytics-conversion-tracking.jpg)

Google Analytics conversion tracking. Thanks to AdStage for the screenshot.

You might want to track it in the link rotator software too.

Conversion tracking is generally a feature only of paid products. All of the paid options listed offer conversion tracking. 

[Linkly](https://linklyhq.com/) offers [click tracking and analytics](https://linklyhq.com/support/click-tracking) on its free plan as well, but is limited to 500 clicks per month.

Link Rotators for A/B Testing
-----------------------------

Combined with **conversion tracking**, the main purpose of link rotators is for **A/B testing**. 

While most link rotators allow you to split traffic between any number of destinations, normally you'll just want to compare two destinations. See our guide on [creating a link rotator](https://linklyhq.com/support/link-rotator) to get started.

Link Rotators and SEO
---------------------

GoogleBot is generally treated as a normal human visitor when it visits a link rotator.

This means Google will get redirected to one of your destinations.

Most link rotators use a 301 type redirect, which is normal on the internet, and Google knows how to handle this.

Linkly has a feature to [block search bots like GoogleBot](https://linklyhq.com/support/list-of-search-bots):



![ ](https://linklyhq.com/img/blocking-search-bots-highlight.png)

With Linkly, you can [block search bots](https://linklyhq.com/support/list-of-search-bots) from following your link rotators

There isn’t, however, a compelling SEO reason to do this.

If you are split testing different versions of a landing page, you may want to use a [canonical tag](https://support.google.com/webmasters/answer/139066?hl=en), so Google knows which one to save in its index.

When not to use a link rotator
------------------------------

Some split testing software, such as [Visual Website Optimizer](https://www.vwo.com), can automatically show variants on the same URL.

![A/B test tools like Visual Website Optimizer don’t need link rotators, as they edit the page in place.](https://linklyhq.com/img/visual-website-optimizer.png)

In cases like these, you don't need a link rotator.

Ready to try link rotation? Check out our [step-by-step guide to creating a link rotator](https://linklyhq.com/support/link-rotator) with Linkly.

---

# What is Base 62?

> Base 62  is the algorithm used by most URL shorteners to generate custom short links. To answer how it works, the first question we need to answer is:  what are bases?   What is a base?  When counting up, the base is the number of numbers that you count before you add another digit.  We all get taught  

Source: https://linklyhq.com/blog/what-is-base-62

What is Base 62?
================

**Base 62** is the algorithm used by most URL shorteners to generate custom short links. To answer how it works, the first question we need to answer is: **what are bases?**

What is a base?
---------------

When counting up, the base is the number of numbers that you count before you add another digit.

We all get taught **base 10** in school. This means that once you count past ‘9’**,** you add a ‘1’ to the left of your number, and start over again from ‘0’.

What other bases are popular?
-----------------------------

**Binary** (base 2) are just 1’s and 0’s, and **hexadecimal** (base 16) are both used heavily in computer science.

When a base is greater than 10, we use letters to represent the digits. So for hexadecimal, we use the digits 0-9, followed by the letters A-F. F would the number 15 (in base 10), and 10 would be the number 16.

What is base 62?
----------------

Base 62 consists of all the **normal numbers** **0-9**, plus all the **uppercase** **letters A-Z**, and all the **lowercase letters a-z**. That’s for a total number of symbols of **10 + 26 + 26 = 62**.

This means that long numbers can be represented by a short few letters. For example, the base 10 number

**Base 10: 1213542312 => Base 62: 1K7tn6**


**URL shorteners represent links internally using Base 10, counting up from 0, but display the shortened Base 62 URL on the outside.**

That is how base 62 works!

---

# What is a Bitly Link? How They Work + Free Alternatives

> Bitly links are shortened URLs that fit anywhere. Learn how they work, when to use them, and the best free Bitly alternatives for tracking clicks and branding.

Source: https://linklyhq.com/blog/what-is-a-bitly-link

# What is a Bitly Link?

## What are Bitly Links?

Bitly is the first large link shortener, originally designed to help Twitter users share links and keep tweets under the 140 character limit.

The links look like:

![Example bitly link](https://linklyhq.com/img/bitly.png)

The second half of the link is always a unique code.

When you create a Bitly link, they [redirect to the final destination with a 301](https://linklyhq.com/support/http-status-codes).

## Things to Know about Bitly Links

* You cannot change the destination of a Bitly link once it has been created.
* Bitly links last indefinitely.
* Bitly uses the [Base 62](https://linklyhq.com/blog/what-is-base-62) link shortening algorithm to generate links.
* Bitly’s features are limited to link shortening, and basic analytics.
* You cannot [redirect based on geolocation](https://linklyhq.com/support/creating-location-redirects).
* Advanced features (like those in [Linkly](https://linklyhq.com/), for example), such as smart redirection, [retargeting](https://linklyhq.com/support/retargeting-tracking-pixels), [Facebook Pixel](https://linklyhq.com/support/add-facebook-pixel-to-a-link), and more are not available.
* Bitly links are 21 characters long.

## How to Create Bitly Links

1. **Sign up or log in** — Visit [bitly.com](https://bitly.com) and log in to your account. If you don't have one, create a free account.

2. **Access the link creation tool** — Once logged in, click the **Create** button at the top right of the dashboard.

3. **Enter your long URL** — Paste the long URL you want to shorten into the field provided.

4. **Customize the back-half (optional)** — If you're on a paid plan or your account allows it, you can customize the back-half of the URL to make it more meaningful or brand-relevant.

5. **Add a title (optional)** — You can also add a title for internal tracking purposes. This won't affect the link itself but can help organize your links.

6. **Click "Create" or "Save"** — Bitly will generate a shortened link, which you can copy and use immediately.

7. **Track performance** — Bitly automatically tracks link clicks and engagement. Navigate to the **Links** section in your dashboard to view metrics.

> **Tip:** If you want to use your own branded domain (e.g. `lnk.yourbrand.com`), Bitly supports custom domains on paid plans.

---

# Release notes

---

# Human Clicks in the Links Dashboard

Source: https://linklyhq.com/release-notes/human-clicks-in-the-links-dashboard

Your links dashboard can now show **human clicks** — Today, 30 Day and Total counting real visitors rather than crawlers, link previews and monitoring tools. Open Linkly in a new browser and you'll see them straight away. If you already have your columns set up, nothing changes: your view is left exactly as you had it, and you can add the human figures from the Columns menu whenever you want.

The all-traffic counts stay available as their own columns, so you can show both side by side and see how much of a link's traffic is automated. Traffic reports have worked this way for a while — the links table now matches.

Sparklines follow the same rule. A link whose traffic is entirely automated now simply says "No recent clicks", rather than drawing a chart of crawler activity that looked like real interest.

---

# Unique Clicks Now Count Visitors, Not IP Addresses

Source: https://linklyhq.com/release-notes/unique-clicks-count-visitors

Until now, the **Unique** filter counted one click per IP address per day. On mobile networks that undercounts real people, because carriers routinely put many phones behind a single shared IP address. The effect was largest on ad-campaign traffic — TikTok, Instagram, and similar audiences are almost entirely mobile — where unique counts could sit well below the click numbers your ads manager reported.

Unique clicks are now counted per **visitor**, using a privacy-preserving fingerprint: a one-way hash of connection characteristics. No cookies, no JavaScript, and nothing stored on the visitor's device. In validation against live TikTok campaigns, unique clicks moved from roughly 30% below the ad platform's own click count to within a few percent of it.

The new counting applies across your full click history, so past campaigns are directly comparable. Expect unique counts to rise — most noticeably on mobile-heavy traffic. Total click counts are unchanged, and the Unique toggle works everywhere it did before: dashboards, reports, the click list, and CSV exports.

---

# Conversion Tracking

Source: https://linklyhq.com/release-notes/conversion-tracking

Clicks tell you something worked. **Conversion tracking** tells you what. Switch it on for any link and your dashboard gains Conversions and Revenue columns alongside clicks, so you can see which links bring in signups and sales rather than just traffic.

If you already send purchase events to **Google Analytics 4**, there's nothing to build — add the Linkly script to your site and we read the events you're already sending. No new events, no tagging work. Not on GA4? Report sales yourself in a line of JavaScript, or server-side from your backend.

Turn it on from any link's options, where the script is one click away. It's free on every plan, and currently in **Beta** — attribution depends on your site as well as ours, so it's worth verifying on your own setup before you rely on the numbers.

---

# Human Clicks by Default

Source: https://linklyhq.com/release-notes/human-clicks-by-default

Your traffic reports now show **human clicks by default**. Around a third of all link clicks come from bots — social previews, spam scanners, search crawlers — and they're now filtered out of your headline numbers automatically, so your analytics reflect real visitors.

You'll see how many bots were filtered next to your click count (for example, "1,240 clicks · 380 bots filtered"), and a new **Include bot traffic** toggle reveals the full picture whenever you need it. The API is unchanged — reports there still include all traffic by default.

---

# Linkly now speaks 5 more languages

Source: https://linklyhq.com/release-notes/five-new-languages

Linkly's site and help content are now available in five more languages: **Arabic, Indonesian, Vietnamese, Turkish, and Thai** — bringing us to 17 languages in total.

Arabic is our first right-to-left language, so the entire interface mirrors to match, with proper Arabic typography throughout.

Switch languages from the globe menu in the navigation bar, or jump straight to a localized page — for example `/id/pricing` or `/tr/features/smart-links`.

---

# Free Unlimited User Seats

Source: https://linklyhq.com/release-notes/free-unlimited-user-seats

User seats are now free and unlimited on all plans. You can invite as many team members as you need without any additional cost. Workspaces support up to 100 users.

---

# Open links directly in apps

Source: https://linklyhq.com/release-notes/open-links-directly-in-apps

Links can now open **inside a native app** instead of a mobile browser. Paste an Amazon product, a YouTube video, or a Spotify track and switch on **Open in app** — Linkly recognises the app and fills in the technical settings for you, with an automatic fallback to the app store or website if the app isn't installed.

It works from the places where links usually break out to a limited in-app browser, like the **link in bio** on TikTok and Instagram — and it stays out of the way everywhere else, so your phone's built-in app handling keeps working normally. No SDK and no changes to the destination app required.

Popular apps like Amazon, YouTube, Spotify, Instagram, TikTok, and many more are recognised automatically, and you can set up any other app by hand.

[Learn more about Open in app](https://linklyhq.com/support/open-in-app)

---

# Retiring l.linklyhq.com for free plans

Source: https://linklyhq.com/release-notes/retiring-l-linklyhq-com-for-free-plans

We've retired the **l.linklyhq.com** short domain for free plan users. This domain was offered historically and hasn't been available for new links since 2024. Visitors to a free plan link on this domain will now see a "gone" error.

Paid and enterprise customers are unaffected: existing l.linklyhq.com links keep working, though no new links can be created on the domain.

If you're on a free plan and still using l.linklyhq.com, we recommend migrating your links to **linkly.link** or [connecting your own custom domain](https://linklyhq.com/support/custom-domain).

---

# Restore deleted links

Source: https://linklyhq.com/release-notes/restore-deleted-links

Deleted a link by mistake? You can now bring it back yourself. Open the **Bulk** menu on your links dashboard and choose **Restore Deleted** to see everything you've deleted, then select the links you want and click **Restore** — no need to contact support.

Restored links keep their original short URL and settings, so any QR codes or campaigns pointing at them start working again straight away. If a link's short URL has since been reused by a newer link, we'll skip that one and let you know.

---

# Linkly is now an official ChatGPT app

Source: https://linklyhq.com/release-notes/chatgpt-app-store

Linkly is now an official app in ChatGPT. Find it in ChatGPT's app directory — no custom setup or config files — and create branded short links, generate QR codes, and check your click analytics right inside the conversation.

**[Open Linkly in ChatGPT →](https://go.linklyhq.com/chatgpt)**

## What you can do

Connect your workspace once, then just ask ChatGPT to:

* **Shorten a URL** — "Shorten https://example.com/my-long-page"
* **Create a QR code** — "Make a QR code for my website"
* **Check analytics** — "How many clicks did my last link get, and from which countries?"
* **Manage links** — "List my recent links" or "Update that link's destination"

It works on ChatGPT web and mobile, and signs in securely with your Linkly account via OAuth — the model never sees your credentials.

See the [ChatGPT integration guide](https://linklyhq.com/support/chatgpt-integration) to get started.

---

# Export QR codes in bulk

Source: https://linklyhq.com/release-notes/bulk-qr-code-export

You can now download QR codes for many links at once. Select the links on your dashboard, open the **Bulk** menu, and choose **Export QR Codes** — as **PNG** (full colour, with your logo and styling) or **SVG** (vector, ideal for print). Linkly renders every selected link's QR and hands you a single zip, with a progress indicator for larger batches.

PNG exports keep each link's saved colours, eye styles, and logo, so bulk output matches what you'd get downloading a single link. See [creating QR codes](https://linklyhq.com/support/create-qr-codes) for more.

---

# More keyboard shortcuts

Source: https://linklyhq.com/release-notes/more-keyboard-shortcuts

We've expanded Linkly's keyboard shortcuts so you can do more without reaching for the mouse. Press **`?`** on any screen to see every shortcut available there — a quick reference, right where you are.

There are new single-key actions on a link's details page: **edit** (`e`), **duplicate** (`d`), **open the destination** (`o`), **copy the short link** (`c`), or **jump to its clicks** (`r`). The dashboard shortcuts you already know — `⌘K` to search and `⌘↵` to create a link — work just as before.

View the full list in the [keyboard shortcuts reference](https://linklyhq.com/support/keyboard-shortcuts).

---

# Sign in with Microsoft

Source: https://linklyhq.com/release-notes/sign-in-with-microsoft

You can now sign up or log in to Linkly with **Sign in with Microsoft**. One click with your personal Microsoft account or your Microsoft 365 work or school account, and you're in — no password to remember.

It sits right alongside the Google and email options on the [sign-up](https://app.linklyhq.com/signup) and login screens, so you can use whichever account you already have. Faster sign-in, one less password, now with Microsoft.

---

# Webhooks for Created, Updated & Deleted Links

Source: https://linklyhq.com/release-notes/link-lifecycle-webhooks

Webhooks now fire on more than just clicks. Subscribe at the link or workspace level and you'll receive a POST whenever a link is **created**, **updated**, or **deleted** — each identified by an `event` field (`link.created`, `link.updated`, `link.deleted`) alongside the existing `click` event.

This makes it easy to keep your own systems in sync as your links change. See the [webhooks documentation](https://linklyhq.com/support/webhooks) for the payload format.

---

# Six new retargeting pixels: LinkedIn, X, Pinterest, Microsoft, Snap & Reddit

Source: https://linklyhq.com/release-notes/new-retargeting-pixels

We've added six new advertising pixels you can fire from your links — **LinkedIn, X (Twitter), Pinterest, Microsoft Advertising, Snap, and Reddit** — and brought every pixel together in a redesigned **Tracking scripts & audience pixels** panel.

Pick a platform, paste your ID, and save. When someone clicks the link, the pixel fires automatically before they're redirected — so you build retargeting audiences and analytics from every click, with no tracking scripts to copy and paste.

Linkly now supports ten platforms:

- **Meta Pixel**
- **TikTok Pixel**
- **Google Analytics (GA4)**
- **Google Tag Manager**
- **LinkedIn Insight Tag**
- **X (Twitter) Pixel**
- **Pinterest Tag**
- **Microsoft Advertising (UET)**
- **Snap Pixel**
- **Reddit Pixel**

Use any combination on the same link — they fire everywhere your Linkly links resolve, including custom domains.

See '[Retargeting & tracking pixels](https://linklyhq.com/support/retargeting-tracking-pixels)' for the full guide.

---

# Analytics API Limits Vastly Improved

Source: https://linklyhq.com/release-notes/analytics-api-limits-improved

We've significantly increased the Analytics API limits for all plans, including Free.

The biggest change is to **data scanned** — the limit has been raised by a large multiple across every plan, meaning you can run much larger queries and export far more data before hitting a limit.

These improvements apply automatically to your account — no action needed.

For full details, see the [Analytics API documentation](https://linklyhq.com/support/analytics-api).

---

# Privacy Policy & Terms Update

Source: https://linklyhq.com/release-notes/privacy-policy-terms-update

We've updated our Privacy Policy and Terms & Conditions to clarify how we use account activity data for customer communications, and to disclose that we use AI for this purpose. [Read the updated policies.](https://linklyhq.com/support/privacy)

---

# Improved API documentation

Source: https://linklyhq.com/release-notes/improved-api-documentation

We've rebuilt our API reference with [Scalar](https://scalar.com) for a faster, cleaner experience — complete with interactive examples and ready-to-copy code snippets in over 20 languages.

Explore it here: [linklyhq.com/url-shortener-api-reference](https://linklyhq.com/url-shortener-api-reference)

---

# Filter Analytics by Platform and Referrer

Source: https://linklyhq.com/release-notes/filter-by-platform-and-referrer

You can now filter your click analytics by platform (operating system) and by referrer. Click a platform in the chart — or the filter icon next to a referrer — to focus every report on that segment.

---

# Postman collection

Source: https://linklyhq.com/release-notes/postman-collection

Linkly's API is now available as a Postman collection. Import it for instant access to every endpoint — no code required. Each request comes pre-filled with example payloads; just paste your API key and start firing requests.

[Run in Postman →](https://go.linklyhq.com/postman)

---

# Linkly CLI

Source: https://linklyhq.com/release-notes/linkly-cli

The Linkly CLI is now available. Install it with npm and manage your short links, click analytics, custom domains, QR codes, and webhooks directly from your terminal.

```
npm install -g @linkly-link-shortener/cli
linkly auth login
```

Sign in with OAuth (browser) or an API key — credentials are saved locally so you only authenticate once. Add `--json` to any command for machine-readable output, or run `linkly schema` to print the full command tree for use with AI agents and scripts.

[Read the full documentation →](https://linklyhq.com/support/cli)

---

# Slack Click Notifications

Source: https://linklyhq.com/release-notes/slack-click-notifications

Click notifications are now available in Slack. Install the Linkly Slack app, run `/linkly notify` in your channel, then toggle **Send to Slack** on for any link — the bot will post a message whenever that link is clicked.

Notifications include the link name, short URL, country, browser, and a link straight to the analytics dashboard. Debouncing applies as normal: at most one notification per link every 15 minutes, and bot clicks are excluded.

After installing, the setup page walks you through the next step: run `/linkly notify` in your chosen Slack channel to activate notifications. You can also type `/linkly` in Slack at any time to see all available commands.

[Learn more about Slack click notifications](https://linklyhq.com/support/slack-integration).

---

# Linkly for Slack

Source: https://linklyhq.com/release-notes/slack-integration

Create branded short links, check click stats, and grab QR codes — without leaving Slack.

<a href="https://go.linklyhq.com/slack" target="_blank" rel="noopener noreferrer"><img alt="Add to Slack" height="40" width="139" src="https://platform.slack-edge.com/img/add_to_slack.png" srcset="https://platform.slack-edge.com/img/add_to_slack.png 1x, https://platform.slack-edge.com/img/add_to_slack@2x.png 2x" /></a>

## What's in it

* **`/shorten <url>`** — create a branded short link in one command. Add `<domain>/<slug>` to pick the exact short URL.
* **`/clicks <domain/slug>`** — see total clicks and last-7-day stats, with a button into the full analytics dashboard.
* **`/qr <domain/slug>`** — get a scannable QR code rendered right in the channel.
* **App Home** — at-a-glance view of your connected Linkly workspace, default short-link domain, and dashboard shortcuts.

Three minimal bot scopes: `commands`, `chat:write`, `im:write`. No message-history or DM-history access.

Full details: [Slack integration docs](https://linklyhq.com/support/slack-integration).

---

# Created By column on the dashboard

Source: https://linklyhq.com/release-notes/created-by-column-on-dashboard

The links dashboard now has a **Created By** column, showing which team member generated each link. This only applies to new links created after 13 May 2026 — older links will show as blank.

---

# CC and BCC for mailto links

Source: https://linklyhq.com/release-notes/mailto-cc-bcc

Linkly's [mailto link generator](https://linklyhq.com/support/shortening-mailto-links) now supports **CC** and **BCC** fields alongside the existing subject and body. Add multiple recipients to a single shortened mailto link without hand-crafting the URL syntax.

---

# New pricing plans

Source: https://linklyhq.com/release-notes/new-pricing-plans

We've refreshed [our pricing](https://linklyhq.com/pricing) with four clearer tiers — **Starter**, **Pro**, **Business**, and **Enterprise** — priced by links/month with a tracked-clicks quota for analytics. Pro and Business now also support per-resource add-ons (extra clicks, links, domains, or seats) so you can extend a single thing without bumping plans.

**Existing customers are grandfathered.** If you're already paying for Linkly, nothing changes — you keep your current plan and pricing for now.

---

# Zapier templates inside Linkly

Source: https://linklyhq.com/release-notes/zapier-templates-in-app

You can now browse and install Linkly's Zapier integrations directly from the Linkly dashboard at **Integrations → Zapier** — no need to leave for zapier.com.

We've also added new Zap templates for Google Sheets, Slack, RSS, WordPress and Mailchimp, covering the most-asked-for workflows: shortening URLs in bulk, getting Slack alerts on link clicks, and logging click data to Google Sheets.

[See the integration →](https://linklyhq.com/support/zapier-integration)

---

# Link Previews and a Cleaner Layout in the New Link Form

Source: https://linklyhq.com/release-notes/link-form-previews-and-layout

The new link form now shows a live preview of the destination page — title, description, and favicon — pulled in as soon as you paste a URL. Use it to confirm you've got the right page before you share the link.

We've also reworked the layout to be easier to scan: the destination, short link, and nickname sit together at the top, with targeting and tracking & analytics options grouped underneath. The QR code, recent clicks, and link preview now share a single side panel.

---

# Linkly for ChatGPT

Source: https://linklyhq.com/release-notes/chatgpt-app

Linkly is now available as a ChatGPT app — the easiest way to create short links, QR codes, and check analytics without leaving your conversation.

**[Open Linkly in ChatGPT →](https://go.linklyhq.com/chatgpt)**

## What You Can Do

Once connected, just ask ChatGPT to:

* **Shorten URLs** - "Shorten this URL: example.com/my-long-page"
* **Create QR codes** - "Make a QR code for my website"
* **Track clicks** - "How many clicks did my last link get?"
* **Manage links** - "List my recent links"

## Getting Started

Open [go.linklyhq.com/chatgpt](https://go.linklyhq.com/chatgpt), sign in to your Linkly account when prompted, and start chatting.

This is now our recommended way to use Linkly with ChatGPT. See the [full setup guide](https://linklyhq.com/support/chatgpt-integration) for more.

---

# Improved OAuth Flow for Claude's MCP Server

Source: https://linklyhq.com/release-notes/mcp-server-oauth-flow

We've revamped how AI assistants connect to the [hosted Linkly MCP server](https://linklyhq.com/support/mcp-server) at `https://mcp.linklyhq.com`. The new flow uses OAuth 2.1 with PKCE and dynamic client registration — there's no API key to paste into a config file anymore.

When Claude Desktop, Claude Code, or any other MCP-compatible client connects for the first time, a browser window opens asking you to sign in to Linkly and approve access. After that, your assistant stays connected with a workspace-scoped token, and the model itself never sees your credentials.

For Claude Desktop, the config is now just:

```json
{
  "mcpServers": {
    "linkly": {
      "command": "npx",
      "args": ["-y", "mcp-remote", "https://mcp.linklyhq.com"]
    }
  }
}
```

See the [updated setup guide](https://linklyhq.com/support/claude-desktop-integration) for full instructions.

---

# Browser Push Notifications

Source: https://linklyhq.com/release-notes/browser-push-notifications

Click notifications can now be delivered as browser push notifications in addition to email. Push notifications appear instantly on your desktop or mobile device, even when Linkly isn't open in a tab.

To enable push notifications, go to **Account Settings** and toggle on **Browser Notifications**. Once enabled, any link with click notifications turned on will also send push notifications to your device. Clicking a notification takes you directly to that link's traffic report.

Push notifications work in Chrome, Safari, Firefox, and Edge. They use the same 15-minute debouncing as email notifications. [Learn more about click notifications](https://linklyhq.com/support/click-notifications).

---

# TikTok Pixel Integration

Source: https://linklyhq.com/release-notes/tiktok-pixel

You can now add a TikTok Pixel to your links with a dedicated **Pixel ID** field — no need to paste the full tracking script manually.

In the link editor, expand the **TikTok Pixel** section, enter your Pixel ID, and save. When someone clicks the link, the TikTok Pixel fires automatically before they're redirected to the destination.

This works alongside the existing Meta Pixel and Google Analytics integrations. You can use all of them on the same link.

See '[Add TikTok Pixel to a Link](https://linklyhq.com/support/tiktok-pixel)' for the full guide.

---

# Use Site Icons as QR Code Logos

Source: https://linklyhq.com/release-notes/qr-code-site-icon-logo

You can now use the destination website's icon as your QR code logo with a single click.

In the QR code editor, next to the **Upload** button in the Logo row, you'll see a small icon showing the favicon of your link's destination. Click it to instantly set it as the QR code logo — no need to download and re-upload the image yourself.

This makes it quick and easy to create branded QR codes that match the destination site.

---

# WhatsApp Link Generator

Source: https://linklyhq.com/release-notes/whatsapp-link-generator

You can now create and edit WhatsApp click-to-chat links directly in the Linkly link editor.

When you paste a `wa.me` URL into the destination field (or just type `wa.me`), a form pops out with separate **Phone number** and **Message** fields, along with a live preview showing how the message will appear in WhatsApp.

This means you can:

* **Edit the phone number and message** without manually URL-encoding the `text` parameter
* **See a live preview** of the WhatsApp chat as you type
* **Track every click** with full Linkly analytics — location, device, referrer, and more

All existing Linkly features work with WhatsApp links, including custom domains, retargeting pixels, UTM tags, expiry dates, and A/B rotation.

See '[WhatsApp Link Generator](https://linklyhq.com/support/whatsapp-link-generator)' for the full guide.

---

# Preview square open graph images (WhatsApp)

Source: https://linklyhq.com/release-notes/preview-square-open-graph-images-whatsapp

We've added the ability to preview open graph social sharing images as they would appear on platforms that render square images (WhatsApp).

This feature doesn't change the underlying image.

---

# Automatic DNS Setup with Domain Connect

Source: https://linklyhq.com/release-notes/domain-connect

Linkly now supports the [Domain Connect](https://www.domainconnect.org/) protocol, allowing you to set up custom domain DNS records automatically with a single click.

When adding a domain in the wizard, if your DNS provider supports Domain Connect, you'll see an **Auto-Configure** option. Click it, authorize the changes at your provider, and Linkly will set up the correct CNAME or A records for you — no manual DNS editing required.

Supported DNS providers include:

- Cloudflare
- GoDaddy
- IONOS
- NameSilo
- Plesk
- WordPress.com

For more details, see our [custom domain setup guide](https://linklyhq.com/support/custom-domain).

---

# Public URL Shorteners Upgraded to Cloudflare

Source: https://linklyhq.com/release-notes/cloudflare-upgrade

Today we have upgraded our public URL shorteners on the URLs, linkly.link, 2ly.link and 3ly.link to our new infrastructure on Cloudflare workers. 

This is a dramatic upgrade which should reduce global redirect times and increase capacity for traffic surges.

---

# Link icons are now available as an optional column in the dashbaord

Source: https://linklyhq.com/release-notes/index

Link icons are now available as an optional column in the dashboard. This allows you to see at a glance the icon of the link's destination. This only works if the destination provides an icon. 

Icons are also shown when detected when entering URLs.

---

# QR Code Generator API

Source: https://linklyhq.com/release-notes/qr-code-api

You can now access QR code images directly via URL by appending `.qr.png` to any short link. For example:

```
https://lnk.ly/ABC123.qr.png
```

This returns a PNG image of the QR code, complete with any saved styles, colors, and logos. No authentication is required, making it easy to embed QR codes in emails, documents, or webpages using a simple `<img>` tag.

For developers who need more control, an [authenticated API endpoint](https://linklyhq.com/support/qr-code-generator-api) is also available at `/api/v1/link/:id/qr/png`, which supports query parameter overrides for colors, styles, and size.

See '[QR Code Generator API](https://linklyhq.com/support/qr-code-generator-api)' for full documentation.

---

# Improved Dashboard Layout

Source: https://linklyhq.com/release-notes/improved-dashboard-layout

We've redesigned the Linkly dashboard with a cleaner, more modern layout.

**Refreshed sidebar** - The navigation sidebar has been updated with a sleek dark theme, clearer icons, and better visual hierarchy so you can find what you need faster.

**Sparkline previews** - Each link now shows a mini traffic sparkline directly in the table, giving you an at-a-glance view of recent click activity without opening the full report.

**Inline QR codes** - QR codes are now displayed as thumbnails alongside each link, making it easy to identify and download them.

**Streamlined toolbar** - Column visibility and data export controls are now accessible from a clean toolbar at the top of the table.

---

# Faster Dashboard & Workspace Management

Source: https://linklyhq.com/release-notes/faster-dashboard

We've made your Linkly dashboard noticeably faster to load, and added new workspace management features.

**Faster page loads** - The dashboard now loads key data earlier and defers non-essential scripts, so you'll see your links and analytics faster than before.

**Manage workspaces in-app** - You can now create new workspaces and rename existing ones without leaving the dashboard. No more page reloads or context switching.

**Smaller downloads** - We've reduced the amount of data your browser needs to download on each visit, which is especially helpful on slower connections.

---

# Linkly Is Now Available in 11 Languages

Source: https://linklyhq.com/release-notes/multilingual-website

Linkly is now available in 11 languages. The entire website — including all pages, feature descriptions, and release notes — has been translated to help users around the world get the most out of Linkly in their preferred language.

## Supported Languages

* English
* Spanish (Español)
* French (Français)
* German (Deutsch)
* Portuguese (Português)
* Italian (Italiano)
* Dutch (Nederlands)
* Japanese (日本語)
* Korean (한국어)
* Chinese (中文)
* Polish (Polski)

Your language is automatically selected based on your browser settings, or you can switch manually using the language selector in the navigation bar.

---

# Click Notifications

Source: https://linklyhq.com/release-notes/click-notifications

You can now receive email notifications when your links are clicked. Enable notifications on any link and choose which workspace members should be notified.

Notifications include the link name, destination, country, browser, and platform of each click. To keep your inbox manageable, emails are automatically debounced to at most one per link every 15 minutes, and bot clicks are filtered out.

Click notifications are also available via the [API](https://linklyhq.com/support/api) using the `notify_user_ids` field. [Learn more about click notifications](https://linklyhq.com/support/click-notifications).

---

# Multilingual Documentation

Source: https://linklyhq.com/release-notes/multilingual-documentation

Linkly's documentation is now available in 10 languages, making it easier for users around the world to get the most out of our platform.

## Supported Languages

* English
* Spanish (Español)
* French (Français)
* German (Deutsch)
* Portuguese (Português)
* Italian (Italiano)
* Dutch (Nederlands)
* Japanese (日本語)
* Korean (한국어)
* Chinese (中文)

## What's Translated

All support articles, blog posts, and feature pages are now available in each language. The language is automatically selected based on your browser settings, or you can switch manually using the language selector in the navigation bar.

## Localized Links

Internal links throughout the documentation are fully localized, so you'll stay in your chosen language as you navigate between pages.

---

# Click-Based Link Expiry

Source: https://linklyhq.com/release-notes/click-based-link-expiry

Links can now expire after a set number of clicks, in addition to the existing date-based expiry. You can use either type on its own, or combine both — whichever threshold is reached first will trigger the expiry.

When a link expires, visitors are either redirected to a destination of your choice, or shown a dedicated "link expired" page.

Click-based expiry is available in the dashboard, via the [API](https://linklyhq.com/support/api), and through our [Zapier integration](https://zapier.com/apps/linkly/integrations). [Learn more about expiring links](https://linklyhq.com/support/create-expiring-links).

---

# ISP Exclusion Filter

Source: https://linklyhq.com/release-notes/isp-exclusion-filter

You can now exclude specific ISPs from your analytics dashboard. This is useful for filtering out bot traffic or focusing on genuine user clicks.

Use the new exclude button (×) next to any ISP in the ISP tab to hide that traffic from your reports. Excluded ISPs appear with a strikethrough and can be easily re-included with one click.

You can also exclude multiple ISPs at once, and mix inclusions with exclusions for precise filtering.

---

# Export Data By Link - All Your Click Data in One Download

Source: https://linklyhq.com/release-notes/export-data-by-link

**Export Data By Link** makes it easy to download click analytics for all your links in a single file. Instead of exporting data link by link, you now get a matrix with dates as rows and links as columns.

The new **Export Data** dropdown in the traffic report gives you quick access to:

- **By Link** - All links in one file with clicks broken down by date (recommended)
- **Totals** - Aggregate daily totals across all links
- **Raw Click Data** - Individual click records with full details
- **BigQuery** - Direct SQL access for advanced analysis
- **Webhooks** - Real-time click notifications

Export as CSV for spreadsheets, or use the Google Sheets option to paste a live data feed formula that automatically updates.

See the [Analytics API documentation](https://linklyhq.com/support/analytics-api) for details on the new `pivot=link_id` parameter.

---

# Happy New Year, Happy New Logo

Source: https://linklyhq.com/release-notes/new-year-new-logo

We're kicking off the new year with a fresh look! Linkly has a brand new logo that better represents who we are and where we're heading.

The new design features a bold, modern "L" icon with our signature orange, red, and blue colors, paired with clean typography.

You'll see the new logo rolling out across the Linkly dashboard, browser extension, and all our integrations over the coming weeks.

Here's to a great 2026!

---

# Improved Logo Support, Eye Colors & Styles in QR Code Editor

Source: https://linklyhq.com/release-notes/improved-qr-code-logos

We've improved the QR code logo editor to add options for logo padding and eye styles. We've set the default background to be transparent.

---

# Make Integration

Source: https://linklyhq.com/release-notes/make-integration

We're excited to announce our official [Make integration](https://linklyhq.com/support/make-integration), bringing powerful visual automation to Linkly users.

**Make** (formerly Integromat) is a popular automation platform that lets you connect apps and build workflows visually without code.

## What You Can Do

With the Linkly Make integration, you can:

* **Create** new shortlinks with full configuration (UTM parameters, tracking pixels, Open Graph metadata, and more)
* **Update** existing links by ID
* **Delete** links when no longer needed
* **Get** link details for use in other scenario steps
* **List** all links in your workspace
* **Watch clicks** instantly when any link is clicked (instant trigger)

## Getting Started

In Make, search for "Linkly" when adding a new module to your scenario. Connect your Linkly account using your API key from your workspace settings.

[Find the Linkly integration on Make](https://www.make.com/en/integrations/linkly?utm_source=linkly-app&utm_medium=partner&utm_campaign=partner-listing)

Check out our [full documentation](https://linklyhq.com/support/make-integration) for setup instructions and use cases.

---

# Support for URLs with commas

Source: https://linklyhq.com/release-notes/rules-with-commas

Previously, commas in URLs were declared unsafe and as such were not usable in URL fields in Linkly.

We've adapted this and now URLs fully support commas in Linkly.

---

# Introduction of Analytics API Fair Use Limits

Source: https://linklyhq.com/release-notes/api-limits-intro

We're introducing fair use limits for the Analytics API to ensure reliable service for all customers.

## Why We're Making This Change

As Linkly has grown, so have the costs of running our analytics infrastructure. A small number of accounts have been making extremely intensive API requests, which impacts performance and costs for everyone. These limits ensure fair access while keeping the service sustainable.

## What's Changing

The Analytics API now has usage limits that reset each billing period:

* **Free Plan**: 100 requests / month, 10 GB data scanned / month
* **Monthly Paid**: 2,000 requests / month, 2 TB data scanned / month
* **Annual Paid**: 24,000 requests / year, 24 TB data scanned / year

Rate limits are also in place: **50 requests per hour** per workspace.

## What This Means For You

**Most users won't notice any change.** These limits are designed to only affect the most intensive usage patterns. If you're using the API for standard reporting and data export, you're unlikely to hit these limits.

## Monitoring Your Usage

You can monitor your API usage in the **Billing** section of your account settings. This shows your current usage against your limits.

## Need Higher Limits?

If you need more capacity for your application, please talk to us using the support widget. We're happy to discuss options for high-volume use cases.

## Alternatives for Heavy Usage

For customers with intensive analytics needs, consider our [BigQuery Integration](https://linklyhq.com/support/bigquery-integration), which provides direct SQL access to your click data without API rate limits.

For full details, see the [Analytics API documentation](https://linklyhq.com/support/analytics-api).

---

# New Spreadsheet Import - Beta

Source: https://linklyhq.com/release-notes/spreadsheet-import-beta

Today we have deployed a significantly improved way of generating hundreds of short links in Linkly.

Linkly now has an embedded spreadsheet which allows you to manage your imports visually.

Linkly's old CSV upload continues to be available is linked from the navbar at the top of the spreadsheet.

This feature is a beta and we welcome feedback from users.

---

# Claude Desktop Integration

Source: https://linklyhq.com/release-notes/claude-desktop-integration

We're excited to announce the [Linkly MCP server for Claude Desktop](https://linklyhq.com/support/claude-desktop-integration), allowing you to manage your short links through natural conversation.

## What You Can Do

Once connected, simply ask Claude to:

* **Create links** - "Create a short link for https://example.com with UTM source twitter"
* **View analytics** - "How many clicks did my links get this week?"
* **Update links** - "Change the destination of my promo link"
* **Search links** - "Find all links related to the product launch"
* **Manage webhooks** - "Set up a webhook for click notifications"

## Getting Started

1. Get your API key from **Settings → API** in Linkly
2. Add the Linkly MCP server to your Claude Desktop config
3. Start chatting!

Check out our [full setup guide](https://linklyhq.com/support/claude-desktop-integration) for detailed instructions.

---

# n8n Integration

Source: https://linklyhq.com/release-notes/n8n-integration

We're excited to announce our official [n8n integration](https://linklyhq.com/support/n8n-integration), bringing powerful workflow automation to Linkly users.

**n8n** is a flexible workflow automation platform similar to Zapier, with the added benefit of self-hosting options and a visual workflow builder.

## What You Can Do

With the Linkly n8n node, you can:

* **Create** new shortlinks with full configuration (UTM parameters, tracking pixels, Open Graph metadata, and more)
* **Update** existing links by ID
* **Delete** links when no longer needed
* **Get** link details for use in other workflow steps
* **Trigger workflows** instantly when any link (or a specific link) is clicked

## Getting Started

Install the Linkly node from n8n's community nodes: **Settings > Community Nodes > Search for "linkly"**

Or via npm: `npm install @linkly-link-shortener/n8n-nodes-linkly`

Check out our [full documentation](https://linklyhq.com/support/n8n-integration) for setup instructions and use cases.

---

# Zapier Integration 3.0 - Instant Click Webhooks

Source: https://linklyhq.com/release-notes/zapier-integration-3-0

Our [Zapier integration](https://linklyhq.com/support/zapier-integration) has been upgraded to version 3.0 with instant click webhooks.

**New triggers:**
- **Any Link Clicked (⚡ Instant)** - fires immediately when any link in your workspace is clicked
- **Specific Link Clicked (⚡ Instant)** - fires immediately when a specific link is clicked

Click events now trigger in real-time instead of polling every 15 minutes.

---

# Webhooks (Beta) - Real-Time Click Notifications

Source: https://linklyhq.com/release-notes/webhooks

**Webhooks (Beta)** lets you receive real-time POST notifications when your links are clicked. Perfect for Zapier automations, custom analytics, CRM integrations, and lead tracking.

Configure webhooks per-link or workspace-wide in Settings. Payloads include country, device, browser, referer, and UTM parameters.

See the [webhooks documentation](https://linklyhq.com/support/webhooks) for setup details.

---

# Keyboard Shortcuts for Faster Link Creation

Source: https://linklyhq.com/release-notes/keyboard-shortcuts

Linkly now supports keyboard shortcuts for faster link creation.

* Press Ctrl/Cmd+Enter on the dashboard to create a new link.
* Press Ctrl/Cmd+Enter on the new link form to save a link.
* Press Escape anywhere to return to the dashboard.
* Press Ctrl/Cmd+K to search the links.

View the complete [keyboard shortcuts reference guide](https://linklyhq.com/support/keyboard-shortcuts) for more details.

---

# Ability to rename workspaces

Source: https://linklyhq.com/release-notes/rename-workspaces

We've made it easier to rename workspaces.   There is now a dedicated workspace settings page.

---

# Support for Hourly Data

Source: https://linklyhq.com/release-notes/hourly-data

Linkly's Analytics now allows you to view the data by hour. 

This also applies to all API endpoints and Google Sheets. 

It's also fully integrated with timezone support.

---

# Block Robots & Ignore Social Crawlers Now Work Together

Source: https://linklyhq.com/release-notes/block-bots-and-social-crawlers

We've adjusted the way "Block robots" works to now block all social media crawlers. 

If you also enable "ignore social crawlers," it will permit these through and not track them, even if block robots is enabled.

---

# Ability to Filter by ISP Added

Source: https://linklyhq.com/release-notes/filter-by-isp

We've added functionality to filter by Internet Service Provider.

---

# Improved Referrer Handling

Source: https://linklyhq.com/release-notes/improved-referrer-handling

We've improved the way referrers are handled.

The options are now pass through referrers, or to hide them entirely.

---

# Social media crawler tracking is now optional

Source: https://linklyhq.com/release-notes/social-media-crawler-tracking-optional

Improving on from our change on October 26 to stop tracking social media crawlers, we have exposed this functionality as an option for users who would like still track these robots.

---

# Filtering of nasty bots

Source: https://linklyhq.com/release-notes/nasty-bots

We now automatically filter out URLs containing .php and /wp-admin in them. These will return a 404.

This will reduce the number of malicious clicks on root domains attached to Linkly.

---

# Improved Uptime Monitoring

Source: https://linklyhq.com/release-notes/improved-uptime-monitoring

We have improved our uptime monitoring and response process, in response to outage on October 15, 2025.

We have added response times, monitoring for separate services and endpoints.

We are continuing to roll out backend improvements that will improve reliability for our customers.

You can see our current uptime at https://status.linklyhq.com.

---

# Improved Handling of Social Media Crawlers

Source: https://linklyhq.com/release-notes/improved-handling-of-social-media-crawlers

We've improved the way Linkly handles social media crawlers from Facebook, YouTube, Google, LinkedIn, and Twitter. 

Now, when traffic from these servers hits your links, it isn't recorded and it doesn't count against click limits. 

However, the robot is transparently redirected to the correct destination. 

We now also always permit these crawlers through even when the block robots feature is being used.

This improves a scenario where users are heavy users of social networks and find their click limits would be consumed by social media crawlers.

[Learn more about bot traffic →](https://linklyhq.com/support/robot-clicks)

---

# More informative bot blocking notices

Source: https://linklyhq.com/release-notes/bot-blocking-notices

We've improved the way our bot blocking works to show more useful information. 

It also includes the hosting provider we identified.

We've updated the response code to be 403.

---

# Improved API Response Times

Source: https://linklyhq.com/release-notes/improved-response-times

Today we've published an update for API users that accelerates responses by approximately 300ms.

This will allow bulk uploads and API integrations to operate more quickly.

---

# Incident report: October 15, 2025 (UTC)

Source: https://linklyhq.com/release-notes/downtime-incident-report-oct-15

## Summary

On October 15, Linkly experienced a prolonged outage caused by an automated deployment that introduced a configuration error in production. The issue also disabled key elements of our monitoring and alerting systems, delaying detection and response.

## Root cause

A missing safeguard allowed an automated deployment to execute outside approved windows, resulting in a configuration mismatch that disrupted routing. Monitoring checks failed to detect the outage because they were scoped to internal endpoints that continued returning success.

## Corrective actions

1.	Disabled automatic deployments; production now requires manual approval.
2.	Implemented external monitoring independent of our core infrastructure.
3.	Added redundant alerting channels (SMS and voice) to ensure immediate awareness of incidents.
4.	Introduced deployment locks during off-hours until 24/7 on-call coverage is established.

## Next steps

We are reviewing our operational procedures and expanding incident response coverage to ensure rapid detection and recovery from any future issues.

## Closing

We apologise for the disruption and thank our customers for their patience. Reliability remains our top priority, and we are committed to preventing a recurrence.

---

# Outage October 15 2025

Source: https://linklyhq.com/release-notes/outage-oct-15-2025

On October 15 2025, Linkly experienced a major outage that disrupted service for many customers.

Our monitoring and recovery systems also failed, which is why the issue was not reflected on the status page in real time. Service was fully restored after approximately five hours.

We understand the impact such outages have - both in lost revenue and customer trust - and we take this extremely seriously.

We are implementing significant infrastructure and monitoring improvements to prevent this from happening again.

We apologise for the disruption and appreciate your patience. If you need assistance, please reach out to our team.

A detailed summary of the corrective measures will be published in our release notes once completed.

---

# Improved Handling of Corrupted URLs

Source: https://linklyhq.com/release-notes/improved-handling-of-corrupt-urls

We've improved Linkly's handling of URLs that are corrupted by invisible characters when copy-and-pasting from apps like Gmail.

Typically, this produces invisible characters which formerly caused the links to be 'not found'.

We've made a change to explicitly strip these characters when we see them.

---

# Improved Export of Raw Data

Source: https://linklyhq.com/release-notes/improve-raw-data-export

We have improved the raw data export and moved this to an API endpoint, allowing you to get raw data from Linkly into Google Sheets and your applications.

---

# Add custom subdomains to Linkly

Source: https://linklyhq.com/release-notes/custom-subdomains

Linkly now allows you to add custom sub-domains, improving the look and customisation of [vanity URLs](https://linklyhq.com/support/vanity-url).

---

# QR Codes now Visible in Dashboard

Source: https://linklyhq.com/release-notes/qr-codes-in-dashboard

You can now view QR codes in your dashboard directly. 

This includes formatting changes, logos, and custom QR codes.

---

# Domain Favicon Support

Source: https://linklyhq.com/release-notes/favicon

We've added [custom favicon support](https://linklyhq.com/support/favicon) to [custom domains](https://linklyhq.com/support/custom-domain). You can now override the Linkly logo and use whatever favicon you desire.

---

# Improved QR Code Editor

Source: https://linklyhq.com/release-notes/qr-code-editor

Today, we've released a significant improvement to our QR code editor. 

This update allows you to add logos, change colors, and styles, and download QR codes as high-resolution PNG and JPEG images ready for printing.

---

# DDOS Mitigation September 2025

Source: https://linklyhq.com/release-notes/dos-mitigation

On September 19, at approximately 1830 UTC, Linkly's servers were subject to a distributed denial-of-service attack, which caused degraded performance and some customers' links to be affected. The issue persisted for approximately 30 minutes.

The attack was targeted at one of our customer's domains. We identified the source and re-routed traffic away from Linkly.

Today, we've released updates that should help mitigate future DDOS attacks.

---

# Timezone support

Source: https://linklyhq.com/release-notes/timezone-support

Linkly's traffic reports now support multiple timezones.

Select your timezone from the dropdown list at the top of the traffic reports.

Underlying data is always recorded in UTC and transformed at the point of query.

Data in the links dashboard is shown in UTC only.

---

# SVG Support for QR Codes

Source: https://linklyhq.com/release-notes/svg-qr-codes

We've updated our QR code implementation to support downloading in lossless SVG format, as well PNG format. 

See '[How to Create a QR Code](https://linklyhq.com/support/create-qr-codes)' for more details.

---

# Better support for anchors

Source: https://linklyhq.com/release-notes/better-anchor-support

Today we fixed an issue involving anchors and [UTM tags](https://linklyhq.com/support/google-analytics-utm-tag-builder) and [parameter forwarding](https://linklyhq.com/support/forward-url-query-parameters). 

In the past, anchors that were present on the destination URL would be stripped under these transformations. 

We've made a change where the anchors are now preserved when using these features.

---

# Public URL shortener moving to linkly.link

Source: https://linklyhq.com/release-notes/public-url-shortener-moving-to-linkly-link

We've migrated our primary public URL shortener domain to the new domain `linkly.link`. 

All new links will be generated on this domain by default.

URLs generated on the old domains 2ly.link and 3ly.link will continue to function, and are still available as alternative URLs. Links are mirrored across all domains.

---

# Linkly's 2025 Pricing Updates

Source: https://linklyhq.com/release-notes/linkly-pricing-update-2025

On 1st June 2025, Linkly's pricing will increase.

For monthly plans, the new pricing will be:

| Monthly Clicks | Price per Month | Billing       |
| -------------- | --------------- | ------------- |
| 5,000          | $22             | Annually only |
| 25,000         | $39             | Monthly       |
| 50,000         | $67             | Monthly       |
| 100,000        | $107            | Monthly       |
| 200,000        | $176            | Monthly       |
| 500,000        | $329            | Monthly       |
| Unlimited      | $569            | Monthly       |



Annual plans **get two months free, saving 17% over monthly plans.**

Domains will increase to $23/year, or $34.50 for premium TLDs.

## Switch to an Annual Plan and Save

In addition, for customers who switch to an annual plan before 1st June 2025, they will be able to retain their current pricing for a further 12 months.

---

# Live Feeds Support for Microsoft Excel

Source: https://linklyhq.com/release-notes/live-feeds-excel

Linkly has extended its Google Sheets live data feeds integration to now work with Microsoft Excel. [Please see here for how to get live feeds into Excel](https://linklyhq.com/support/excel-live-feeds).

---

# Migrated Twitter references to X

Source: https://linklyhq.com/release-notes/twitter-to-x

We've migrated all references to Twitter to now be X.

X cards (formerly Twitter cards) open graph markup remains as the same, as specified in X's documentation.

---

# Improved documentation search

Source: https://linklyhq.com/release-notes/improved-docs-search

We've dramatically improved the search in our documentation section to make it easier to find help when you need it.

---

# Added Instructions on How to Use Custom Domains after Adding Domain

Source: https://linklyhq.com/release-notes/custom-domain-instructions

We've made it easier to get started using custom domains. Now, when you successfully attach a domain for the first time, Linkly will show you exactly how to create a link using that domain.

---

# Fixed link creation dates for large workspaces

Source: https://linklyhq.com/release-notes/fixed-creation-dates

We've made a change that fixes the link creation date for large workspaces (those with more than 10,000 links in them).

---

# Exporting Links Now Includes Rules

Source: https://linklyhq.com/release-notes/export-links-now-include-rules

Exporting links now includes rules. This means that geotargeting, device targeting, and link rotators all appear in exported CSV sheets as escaped JSON.

---

# Linkly Google Chrome plugin updated with reduced permissions

Source: https://linklyhq.com/release-notes/chrome-plugin-update

Linkly's Google Chrome plugin has been updated to require fewer permissions (only `activeTab`).

This improves the user privacy of the plugin.

The Chrome plugin allows users to generate short links using Linkly's URL shortener in one click.

You can download the plugin at the [Google Chrome Webstore here](https://go.linklyhq.com/chrome).

The [plugin source code](https://github.com/chrism2671/linkly-chrome-extension) is available on GitHub.

---

# Downtime Post-mortem, 14 March 2025

Source: https://linklyhq.com/release-notes/downtime-2025

On March 14, 2025, Linkly was subject to a denial-of-service attack that resulted in our app being offline for approximately 65 minutes, in two chunks.

The attack was targeted at one of our customers.

During the attack, over 1 billion requests were sent to our servers, in minutes.

This affected a number of our customers, whose links were offline or suffered from degraded performance during this time, and our web app was inaccessible.

We mitigated the attack by applying Cloudflare's WAF at our edge, which was able to block the attack while allowing legitimate traffic through.

## Actions for Future Mitigation

We will be applying Cloudflare's edge throughout our network, which will help mitigate future denial-of-service attacks as they happen, without interruption of service.

You can monitor Linkly's uptime here: https://status.linklyhq.com.

---

# Automatic Stripping of Whitespace in URLs

Source: https://linklyhq.com/release-notes/url-strip

We've added a feature today that will automatically strip leading and trailing whitespace in:

* URLs set as destinations
* Rule URLs
* Slugs when used with custom domains.

This change has been applied whether links are created by the new link form, CSV, or API.

---

# Increased Parameters Maximum Length

Source: https://linklyhq.com/release-notes/max-parameter-length

We have increased the maximum parameter length to be 36 characters.

We have added specific filters to drop click IDs from ad networks such as Google, Meta and TikTok. See the [parameters and SubID guide](https://linklyhq.com/support/using-parameters-and-subid) for the full list of stripped parameters.

---

# Updated Deployment Image

Source: https://linklyhq.com/release-notes/updated-deployment-image

We have performed some security maintenance on our systems and updated our infrastructure to the latest in-support packages.

This update only affects enterprise customers performing security audits on Linkly, and improves security.

---

# Introduction of VAT for European Accounts

Source: https://linklyhq.com/release-notes/vat-for-eu

Starting in January 2025, Linkly will be required to collect VAT for customers based in the EU.

Businesses in the EU do not need to pay VAT if they present a valid European VAT number.

You do not currently have a VAT number on your account.

If you have a valid VAT number, please update your billing details to include it by following the instructions here:

https://linklyhq.com/support/add-a-vat-number

Please note, it isn't possible for us to refund VAT collected if a VAT number wasn't provided at the time of the charge.
 
If you have any questions, please don't hesitate to contact us through the chat widget in your account.

---

# SSL Everywhere

Source: https://linklyhq.com/release-notes/https-links

We've released an update today that requires SSL (https) on all short-links.

---

# Faster Queries for Parameters

Source: https://linklyhq.com/release-notes/faster-query-parameters

We've rolled out improvements today to the query times for aggregate based queries such as parameters, ISP and robots.

These should load significantly faster, especially for workspaces with large amounts of data.

---

# Updated Primary IP Address

Source: https://linklyhq.com/release-notes/updated-ip-address

Linkly's infrastructure has had a major upgrade. 

Our primary service has moved to the IP address \`34.133.74.21\`.

Most users will not notice any change. We have migrated all CNAME based domains to this IP.

Domains on the old A-record IP will continue to function.

---

# Removed tracking for IDs

Source: https://linklyhq.com/release-notes/no-long-params

We've stopped tracking parameters with value lengths longer than 30 characters.

We've made this change due to the unique IDs some ad networks set, which distorts analytics results for parameters designed for marketing attribution.

This change should make params queries faster, and easier to navigate on the params tab.

---

# Updated QR Code Domains

Source: https://linklyhq.com/release-notes/updated-qr-code-domains

We've updated our default QR code domains (for accounts not using [custom domains](https://linklyhq.com/support/custom-domain)) to make scanning more reliable in some regions.

We strongly advise users attach a domain before printing QR codes as it reduces scanning errors significantly.

---

# DateTime Support via API

Source: https://linklyhq.com/release-notes/datetime-support-via-api

Our API now allows you to set start/end times using datetime. This allows you to query data by hour inside a day, if you would like to.

---

# Account Downgrades Now Occur at the End of the Billing Cycle

Source: https://linklyhq.com/release-notes/downgrades-month-end

We have adjusted our billing system so account downgrades are effected at the end of the billing cycle.

---

# Click IDs are now based on UUID4

Source: https://linklyhq.com/release-notes/clicks-ids-uuid

As we continue to upgrade our systems for greater scale, we have adjusted our clicks database to use UUID4 as unique identifier, instead of sequential integers. This has been backfilled.

---

# Interpolated dates & hours in API

Source: https://linklyhq.com/release-notes/interpolated-dates-hours-in-api

We've improved the API to return zeros where traffic figures for that date or hour are zero. Previously, the API would omit rows that had no data.

---

# Hourly click counts via API

Source: https://linklyhq.com/release-notes/hourly-click-counts-via-api

We've added the ability to get hourly breakdowns of traffic via the API.

Full documentation is available via OpenAPI here:

---

# Improved 'Unique Users' Counting

Source: https://linklyhq.com/release-notes/improved-unique-users-counting

We've updated the way we count unique users to make it more accurate.

Uniqueness is determined by the combination of:

* Click Date (UTC timezone)
* Remote IP Address

---

# Support for Timezones in Analytics Reports APIs

Source: https://linklyhq.com/release-notes/api-timezone-support

We've added support for timezones in our analytics reporting API.

You can now select the timezone for your query in the \`clicks\` method.

See the [API documentation](https://linklyhq.com/url-shortener-api-reference#/Clicks/list_clicks) for details.

---

# Added the Ability to Purchase Domains via Linkly

Source: https://linklyhq.com/release-notes/domain-purchasing

We have added the ability to purchase domains from Linkly, and have them automatically attached to your workspace.

---

# Improved Data Export

Source: https://linklyhq.com/release-notes/improved-data-export

We've improved the export of [raw click data from Linkly as a CSV file](https://linklyhq.com/support/export-data-as-csv).

We now include all the additional metadata we collect about a click (including location), and the query string, which is now encoded as JSON key-value pairs.

This is specifically for the 'all data' export.

---

# Sign in With Google is now the recommended one-click login method

Source: https://linklyhq.com/release-notes/google-default-login

We've updated our login page to use Sign in with Google as the default login.

This is to help facilitate one-click, passwordless login to our service.

You can still use a valid email address to login, using our passwordless authentication.

If you are using an email and would like to attach a Google account, you can add it as a user under *Users* in your workspace.

---

# Support for Million+ Link Workspaces

Source: https://linklyhq.com/release-notes/large-workspace-support

We've dramatically improved the performance of large workspaces, including those with many millions of links.

In the past, loading and sorting these links could take too long and timeout. 

We've significantly improved the way this works and now workspaces can handle millions of links with ease.

---

# Adjusted Layout to Improve Visibility on Some Devices

Source: https://linklyhq.com/release-notes/removed-footer

We've removed a footer component in the app that was blocking some text on some devices.

---

# Realtime Dashboard Updates

Source: https://linklyhq.com/release-notes/realtime-dashboard-updates

Our dashboard now updates in realtime, allowing you to monitor the flow of clicks as they arrive.

---

# Improved Domain Administration

Source: https://linklyhq.com/release-notes/improved-domain-admin

We've updated our domain admin page to load faster for workspaces with many domains. You can [add up to 50 domains](https://linklyhq.com/support/custom-domain) to your Linkly workspace, to create custom branded short links.

---

# Improvements to Shareable Dashboards

Source: https://linklyhq.com/release-notes/shareable-dashboard-layout

We've improved our shareable dashboards (public analytics) layouts to be more readable on wider screens.

---

# Faster Loading Times for Dashboards

Source: https://linklyhq.com/release-notes/faster-loading-times-for-dashboards

We've made some improvements to our dashboards that should allow them to load substantially faster.

---

# Zapier Integration Updated

Source: https://linklyhq.com/release-notes/zapier-integration-2-2

Following our ending of the Call-To-Action beta, we've upgraded our [Zapier](https://linklyhq.com/support/zapier-integration) integration to reflect the most recent version of our [API](https://linklyhq.com/support/api).

There are no other changes.

---

# Datepicker TimeZone Issues Fixed

Source: https://linklyhq.com/release-notes/datepicker-timezone-issues

We've improved our datepicker's functionality for different timezones.

---

# Automatically Detecting Domain Records

Source: https://linklyhq.com/release-notes/auto-detect-domain-records

We've improved our [domain](https://linklyhq.com/support/custom-domain) adding wizard so that it will wait til it sees your DNS records.

We recommend all customers [attach a domain](https://linklyhq.com/support/custom-domain) to use Linkly.

---

# Fixed Parameter Search Bug

Source: https://linklyhq.com/release-notes/fixed-param-search-bug

We've fixed a bug today that caused the 'search' field to disappear when searching for [parameters](https://linklyhq.com/support/using-parameters-and-subid) that didn't exist in traffic reports.

---

# Publicly Shareable Analytics

Source: https://linklyhq.com/release-notes/shareable-analytics

We've added the ability to share analytics for a particular link with a third party, without having to invite them to become a user.

---

# Linkly's 2024 Pricing Updates

Source: https://linklyhq.com/release-notes/updated-pricing

Linkly's pricing will change on 15 May 2024.

The new pricing will be:

* 25000 clicks	$34/month
* 50000 clicks	$59/month
* 100000 clicks	$94/month
* 200000 clicks	$154/month
* 500000 clicks $289/month
* Unlimited	 $499/month

We know price increases are never welcome. We've done our best to minimize the impact; this is the first increase since 2019.

## Switch to an Annual Plan and Save

In addition, for customers who switch to an annual plan before 15 May 2024, they will be able to retain their current pricing for a further 12 months.

---

# Introduction of Annual Plans

Source: https://linklyhq.com/release-notes/new-annual-plans

We have added annual options for billing for customers who would prefer to pay in a single transaction.

---

# Link Shortening API Now Available on RapidAPI

Source: https://linklyhq.com/release-notes/rapid-api

We've made our link shortening API available on RapidAPI. Check out the [Linkly API on RapidAPI](https://rapidapi.com/linklyhq-linklyhq-default/api/linkly-url-shortening-api).

---

# API Request Generator

Source: https://linklyhq.com/release-notes/api-generator

We've made it easier to build API requests. You can now use a generator that will create a request for you, right inside Linkly.

Click the `API Request` button at the bottom of the **Create New Link** form to see a fully-formed \`curl\` statement you can use to add Linkly to your apps.

---

# Click Fraud Mode Deprecated in API

Source: https://linklyhq.com/release-notes/click-fraud-mode-deprecated-in-api

Since the deprecation of Linkly's Recaptcha Click Fraud detection, we have now updated the API to reflect this change.

Users can still detect bots and inorganic traffic using Linkly's [bot detection](https://linklyhq.com/support/robot-clicks).

---

# Added buttons on the main link form for bulk import

Source: https://linklyhq.com/release-notes/bulk-import

We've made it easier to find bulk import. You can now find it on the 'Create New Link' form, in the top right.

---

# IP Exclusion Fixes

Source: https://linklyhq.com/release-notes/ip-exclusion-fix

We've fixed an issue where multiple IP addresses couldn't be excluded from the traffic logs.

You can exclude IPs from being logged by going to **Settings -> IP Exclusion**.

---

# Improved Help Links in Create New Link Form

Source: https://linklyhq.com/release-notes/inline-help

We've added inline help and 'Learn more' links in the 'Create New Link' form to make it easier to understand specific features.

---

# Removed 'Saved Searches'

Source: https://linklyhq.com/release-notes/removed-saved-searches

We've removed 'saved searches' in the search box on the dashboard, as it was causing significant confusion amongst users.

---

# Moved data export buttons

Source: https://linklyhq.com/release-notes/moved-data-export

We've moved the data export buttons (CSV/JSON/Sheets) to the top of the traffic detail tabs on the analytics reports, to make them easier to find.

You can use these to get the current view's data in a live feed.

---

# Improved Domain Adding Experience

Source: https://linklyhq.com/release-notes/add-domain-wizard

We've improved our domain adding instructions and built an interactive wizard to help you set them up quickly.

---

# Linkly's Alternative URLs/Mirror Domains

Source: https://linklyhq.com/release-notes/alternative-urls

If you're not using a [custom domain](https://linklyhq.com/support/custom-domain) with Linkly, you can now select one of our mirror domains from the dropdown on the show link page:

We still always recommend users attach a domain to Linkly for best results.

\## Linkly's Primary Domains

Linkly's primary domain is \`linkly.link\`. We also have mirror domains at \`2ly.link\` and \`3ly.link\`.

---

# Sort order on dashboard is now persistent

Source: https://linklyhq.com/release-notes/dashboard-sort-saved

Linkly's dashboard now features persistent sort, so now you can always view your links the way you would like to.

---

# API Support for Arrays 

Source: https://linklyhq.com/release-notes/api-support-for-arrays

Our API has been upgraded to support arrays, so you can generate thousands of links in a single request.

---

# Introduction of Passwordless Logins 

Source: https://linklyhq.com/release-notes/introduction-of-passwordless-logins

Users who previously had a password on Linkly can now login using a passwordless login.

Users old passwords have been discarded entirely.

---

# Extended Login Session Time 

Source: https://linklyhq.com/release-notes/extended-session-time

Logins on Linkly will now last for 30 days, up from 24 hours. This should reduce how often you need to login.

---

# Improved CSV import functionality 

Source: https://linklyhq.com/release-notes/improved-csv-import-functionality

Today we’ve significantly improved our CSV import functionality. Now, Linkly will return a spreadsheet of imported links, or link creation failures. In addition, it’s now possible to set up rotators, device and geo-targeted links directly from a spreadsheet.

---

# Deprecation of 'Call to Action' Features 

Source: https://linklyhq.com/release-notes/deprecation-of-call-to-action-features

We’ve ended our beta of Call-to-Action, and the feature will be discontinued.

Links using this feature will continue to function as normal, after which they will be converted to normal redirects.

---

# Automatic Slug Generation in the API & Spreadsheets for Custom Domains 

Source: https://linklyhq.com/release-notes/automatic-slug-generation-in-the-api-for-custom-domains

We’ve improved the link generation API to automatically generate slugs for custom domains. It works for spreadsheet uploads and API requests.

Now, if you select a domain, but leave the `slug` field blank, Linkly will automatically generate a slug for you, and return the complete link in response.

---

# Improved Dashboard Buttons 

Source: https://linklyhq.com/release-notes/improved-dashboard-buttons

We’ve improved the way dashboard buttons work. It works better for smaller screens and many data columns.

---

# Link buttons added to the 'Edit' page

Source: https://linklyhq.com/release-notes/link-buttons-added-to-the-edit-page

You can now go straight to reports or open a link from the ‘Edit link’ page.

---

# QR codes now save with the name of the link

Source: https://linklyhq.com/release-notes/qr-codes-now-save-with-the-name-of-the-link

Previously [Linkly QR codes](https://linklyhq.com/support/create-qr-codes) all downloaded with the same name; now we’ll use the link name to make it clearer what the destination is.

---

# Updated 'random' function for custom shortlink domains

Source: https://linklyhq.com/release-notes/updated-random-function-for-custom-shortlink-domains

We’ve updated the ‘random’ button on the ‘Create New Link’ page to have a wider choice of random possibilities for users with a large number of links. It can now generate 14 million possible combinations, so a collision is less likely!

---

# Support for non-ASCII domains, such as Chinese domains

Source: https://linklyhq.com/release-notes/support-for-non-ascii-domains-such-as-chinese-domains

Linkly now supports non-ASCII domain representations to [shorten links](https://linklyhq.com/create-tracking-links) with [vanity URLs](https://linklyhq.com/support/custom-domain).

To use a non-ASCII international domain, just enter the ASCII representation of the domain into Linkly, and everything else should work perfectly.

---

# Deprecation of Conversion Tracking

Source: https://linklyhq.com/release-notes/deprecation-of-conversion-tracking

Today we are removing Linkly’s conversion tracking functionality.

We’re doing this as there are better solutions for tracking conversions, which both require javascript to be installed on the target website.

We recommend all users enable Goals/Funnels in [Google Analytics](https://linklyhq.com/support/google-analytics-utm-tag-builder) if they would like to track conversions. You can still join this data to Linkly, using UTM tags.

---

# Improvement of Group Reports

Source: https://linklyhq.com/release-notes/improvement-of-group-reports

We’ve improved the behaviour when generating reports with groups of links.

Changes:

* **GET** requests for grouped links now use a hyphen to separate link IDs. It should be possible to group several hundred links.
* Improved layout when displaying reports for many links.

---

# Speed Improvements of Links Dashboard

Source: https://linklyhq.com/release-notes/speed-improvements-of-links-dashboard

We’ve made some backend improvements that significantly increase the loading speed of the dashboard for users with high-traffic workspaces.

---

# Expiring Links

Source: https://linklyhq.com/release-notes/expiring-links

We’ve recently added a feature to [allow links to expire](https://linklyhq.com/support/create-expiring-links/) after a certain date & time, and optionally to specify a destination once they expire.

This feature can also be accessed via the [API](https://linklyhq.com/support/api).

---

# Upgrading of Google Sheets Addon to Google Sheets Live Data Feeds

Source: https://linklyhq.com/release-notes/upgrading-of-google-sheets-addon-to-google-sheets-live-data-feeds

We’re deprecating our support for the Google Sheets Addon, available via the Chrome Web Store, in favor of the Google Sheets Live Data Feeds from Linkly.

These provided added reliability and flexibility. The feeds are standardised and can also be imported into other tools, such as Google Data Studio. Feeds are available as JSON & CSV.

Find out how to use the [Google Sheets feeds here](https://linklyhq.com/support/google-sheets-addon).

---

# Substantial Performance Improvements to Dashboard & Analytics

Source: https://linklyhq.com/release-notes/substantial-performance-improvements-to-dashboard-amp-analytics

Today, we’ve significantly expanded our backend infrastructure, as Linkly continues to grow to be one of the largest global link tracking solutions available.

Traffic reports for large workspaces now load instantly (with some speedups being in excess of 100x), and dashboards load 10x faster.

These are just some of the improvements we’re making. There are millions of Linkly links generated each month, serving billions of clicks.

---

# Traffic Report Tabs are Now 'Sticky'

Source: https://linklyhq.com/release-notes/traffic-report-tabs-are-now-sticky

Report tabs now remember their position when changing settings

Tabs in Linkly’s traffic reports now remember their previously selected location when changing settings/dates/links.

---

# Reporting API Performance Upgrades

Source: https://linklyhq.com/release-notes/reporting-api-performance-upgrades

We’ve upgraded the reporting API endpoints for click tracking data in CSV, JSON & Google Sheets formats.

Performance is much faster for workspaces with large traffic volumes.

---

# Upgrade of Universal Analytics to Google Analytics 4

Source: https://linklyhq.com/release-notes/upgrade-of-universal-analytics-to-google-analytics-4

Today we’ve upgraded our systems to remove Google’s deprecated Google Analytics 3 (Universal Analytics).

[Google Analytics 4](https://linklyhq.com/support/ga4-tracking-tags) is now the preferred way to track Linkly campaigns using GA.

---

# Improvement of Zapier Click Triggers

Source: https://linklyhq.com/release-notes/improvement-of-zapier-click-triggers

We’ve improved our Zapier Click Triggers to now include details of the link that was clicked.

This should make it easier to build actions without requiring an explicit Link ID. Old zaps should continue working without interruption.

---

# Links dashboard now sorts by 30-day-clicks by default

Source: https://linklyhq.com/release-notes/links-dashboard-now-sorts-by-30-day-clicks-by-default

Links are now shown in the order of descending 30-day traffic by default.

---

# Improved dashboard export links

Source: https://linklyhq.com/release-notes/improved-dashboard-export-links

We’ve made the dashboard export links more visible. You can now get the data from the dashboard as a live feed to use in Google Sheets.

---

# Deprecation of Old Reporting APIs

Source: https://linklyhq.com/release-notes/deprecation-of-old-reporting-apis

We have removed the old OpenAPI reporting URLs, as they have been superseded by the copy-and-paste API requests available inside Linkly.

---

# Upgrade of Zapier Integration

Source: https://linklyhq.com/release-notes/upgrade-of-zapier-integration

As we proceed to move towards getting our Zapier Integration our of beta, we’ve made some improvements.

Previous versions of the integration have been deprecated, and users will need to upgrade to version 2.1.0 to keep their zaps running.

This should be last major update before getting our integration live. [Join the Zapier Integration beta](https://l.linklyhq.com/l/vX) to get started.

---

# Uptime Monitoring & Status Page

Source: https://linklyhq.com/release-notes/published-status-page

We’ve long monitored our uptime internally. Quick responses to outages are particularly important for an URL shortener processing millions of clicks per day. We're now publishing our uptime and system status on the [Linkly status page](https://status.linklyhq.com).


[Check our Uptime](https://status.linklyhq.com)

---

# Addition of Expiry Time & Destination to the Dashboard

Source: https://linklyhq.com/release-notes/addition-of-expiry-time-amp-destination-to-the-dashboard

You can search view and sort expiring links on the dashboard, by adjusting the column visibility.

---

# Dashboard Export Links Upgraded to Include Search

Source: https://linklyhq.com/release-notes/dashboard-export-links-upgraded-to-include-search

When you search in the dashboard, the export links will now update a search parameter, meaning these API endpoints now allow filtering of your links. It also works for Google Sheets.

---

# Deprecation of ReCaptcha traffic monitoring

Source: https://linklyhq.com/release-notes/deprecation-of-recaptcha-traffic-monitoring

Today we’re deprecating our Recaptcha traffic monitoring feature.

Our network based bot detection has improved. It is faster and more reliable, and supercedes the capabilities of ReCaptcha.

You can see our bot differential in the ‘Robots’ tab on the traffic reports.