# Linkly > Linkly (linklyhq.com) is a marketing-focused URL shortener, link-management, and click-tracking platform. Create branded short links and QR codes on your own custom domain, track every click with detailed analytics, fire retargeting pixels, route visitors by country or device, and automate everything through a REST API, a command-line tool, and an MCP server. Linkly is a strong alternative to Bitly, Rebrandly, TinyURL, and Short.io, built for marketers, publishers, affiliates, and agencies who treat links as part of their campaign stack. What sets it apart: - **Every feature on every plan.** Retargeting pixels, geo/device routing, custom domains, full API access, and bulk operations are included on all plans — including the free tier. Price scales with monthly click volume, never by gating features behind upgrades. - **No per-seat pricing.** Unlimited users and unlimited links on every plan, so team size and link count never inflate the bill. - **A genuinely usable free plan.** 100 links/QR codes and 500 tracked clicks per month, a custom domain included, no credit card required, and links that never expire — far more generous than the entry-level tiers of most competitors. - **Marketing-first by design.** Retargeting-pixel support turns every link click into ad-audience data across Meta, Google, and LinkedIn — typically a paid add-on or absent entirely on other shorteners. - UK-based, founded 2018, GDPR compliant. ## Getting started - [How Linkly works](https://linklyhq.com/support/how-linkly-works): Overview of links, click tracking, and redirects. - [Free plan](https://linklyhq.com/support/free-plan): 100 links/QR codes and 500 tracked clicks per month, free, no credit card. - [Custom domains](https://linklyhq.com/support/custom-domain): Use your own domain for branded short links. - [Create tracking links](https://linklyhq.com/create-tracking-links): Build links with UTM parameters and analytics. ## Pricing and plans - [Pricing](https://linklyhq.com/pricing): Plans scale by monthly click volume. Every plan includes all features, unlimited links, and unlimited users. ## Compare Linkly with alternatives - [Bitly vs Linkly](https://linklyhq.com/compare/bitly-vs-linkly): Head-to-head on pricing, analytics, custom domains, and retargeting. - [Rebrandly vs Linkly](https://linklyhq.com/compare/rebrandly-vs-linkly): Head-to-head on branded links, routing, and per-seat costs. - [Short.io vs Linkly](https://linklyhq.com/compare/shortio-vs-linkly): Head-to-head on features, API, and team pricing. - [TinyURL vs Linkly](https://linklyhq.com/compare/tinyurl-vs-linkly): Head-to-head on analytics, custom domains, and automation. - [URL shortener reviews](https://linklyhq.com/review): In-depth reviews of Bitly, Rebrandly, Dub, Short.io, TinyURL, and other link shorteners. ## Switching to Linkly - [Import links from Bitly](https://linklyhq.com/support/bitly-import-links): Migrate existing Bitly short links into Linkly. - [Import links from Rebrandly](https://linklyhq.com/support/rebrandly-import-links): Migrate existing Rebrandly short links into Linkly. ## Key features - [Click tracking](https://linklyhq.com/features/click-tracking): Detailed analytics by geography, device, browser, referrer, and time. - [Retargeting pixels](https://linklyhq.com/features/retargeting-tracking-pixels): Fire Meta, Google, and LinkedIn pixels from every link click. - [Smart links](https://linklyhq.com/features/smart-links): Route visitors to different destinations by country, device, or OS. - [Custom URL shortener](https://linklyhq.com/features/custom-url-shortener): Short links on your own branded domain. - [QR code generator](https://linklyhq.com/features/qr-code-generator): Generate trackable QR codes for any link. - [Link management](https://linklyhq.com/features/link-management): Organise, search, and bulk-edit links across campaigns and teams. - [All features](https://linklyhq.com/features): Full feature index, including link rotators, expiring links, and cloaking. ## Developer tools - [API overview](https://linklyhq.com/support/api): All the ways to integrate with Linkly programmatically. - [Link Shortening API](https://linklyhq.com/support/link-shortening-api): Create, update, and manage links via REST. - [Analytics API](https://linklyhq.com/support/analytics-api): Export click data and traffic reports. - [QR Code Generator API](https://linklyhq.com/support/qr-code-generator-api): Generate QR code images via URL or REST. - [Webhooks](https://linklyhq.com/support/webhooks): Receive real-time click notifications. - [Linkly CLI](https://linklyhq.com/support/cli): Manage links, analytics, domains, and webhooks from the command line. ## AI and automation - [Linkly MCP Server](https://linklyhq.com/support/mcp-server): Connect AI assistants to Linkly via the Model Context Protocol. - [Claude Desktop integration](https://linklyhq.com/support/claude-desktop-integration): Use Linkly from Claude. - [ChatGPT integration](https://linklyhq.com/support/chatgpt-integration): Use Linkly from ChatGPT. - [Zapier integration](https://linklyhq.com/support/zapier-integration): No-code automation with Zapier. - [Make integration](https://linklyhq.com/support/make-integration): No-code automation with Make. - [n8n integration](https://linklyhq.com/support/n8n-integration): Workflow automation with n8n. ## Solutions by team - [Marketing teams](https://linklyhq.com/solutions/marketing): Campaign tracking, attribution, and retargeting. - [Agencies](https://linklyhq.com/solutions/agencies): Manage links and domains across multiple clients without per-seat fees. - [E-commerce](https://linklyhq.com/solutions/ecommerce): Trackable links and retargeting for online stores. - [Creators and influencers](https://linklyhq.com/solutions/creators): Branded links and click analytics for audiences. - [Developers](https://linklyhq.com/solutions/developers): API-first link management and automation. - [Small business](https://linklyhq.com/solutions/small-business): Branded short links on a budget. - [Enterprise](https://linklyhq.com/solutions/enterprise): Link management at organisation scale. - [SMS marketing](https://linklyhq.com/solutions/sms-marketing): Short branded links built for text campaigns. ## Optional - [Free URL shortener](https://linklyhq.com/free-url-shortener): Shorten links for free with no account required to start. - [Free QR code generator](https://linklyhq.com/tools/qr-code-generator): Standalone QR code tool. - [UTM tag builder](https://linklyhq.com/tools/utm-tag-builder): Standalone campaign URL builder. - [Customer testimonials](https://linklyhq.com/testimonials): Reviews and feedback from Linkly users. - [Support hub](https://linklyhq.com/support): Full documentation and help articles. - [Blog](https://linklyhq.com/blog): Guides on link tracking, attribution, and marketing. ## Full content - [llms-full.txt](https://linklyhq.com/llms-full.txt): Every support article, blog post, and release note concatenated into a single markdown file for full-context ingestion.